Demand for Personal Hygiene Products as Working Women’s Numbers Increase
In 2019, the global Women Intimate Care market was estimated at US$ 25,418 Mn, and is projected to witness a CAGR of4.1% during the forecast period of 2019-2029. There is a rampant demand for personal hygiene products as working women’s numbers increase.
The population of women accounts for around 40% of the total workforce worldwide, according to the World Bank statistics in 2019. In 2018, women’s workforce participation rate reached to around 60.5% in the Australia, 61.5% in Canada, 27.2% in India, 47.7% in European Union, and 57.0% in the U.S. Thus, maintaining proper personal hygiene is becoming mandatory for women at the workplace. The demand for personal hygiene practices at workplace will fuel the growth of women intimate care market over the forecast period.
In addition, there is a change in buying behaviour where consumers are exploring digital avenues for price research and information about the product. Thus, online platforms are providing a plethora of opportunities for women intimate care companies to expand their product portfolio and footprint on digital platforms, this factor will further give impetus to the growth of the women intimate care market.
FREQUENTLY ASKED QUESTIONS ABOUT women intimate care market
What is future prospect for the women intimate care segment?
The global women intimate care market is expected to grow at a rapid pace in East Asia and South Asia & Pacific owing to rise in consumer awareness among women regarding genital hygiene and growing adoption of feminine hygiene products in the region.
Which will be the preferred product type in the foreseeable future?
In terms of product type, intimate washes segment is expected to witness robust growth during the forecast period of 2019-2029, as it helps in preventing itchiness and other bacterial infection in the vaginal area.
What type of sales channel is expected to be the most preferred?
In 2019, drug stores/ pharmacies was the most preferred sales channel and held the highest share in terms of value in the global women intimate care market. However, online sales channel is expected to show higher growth.
Which region will lead the global sales of women intimate care market?
East Asia remains the largest shareholder in the global women intimate care market. China, and Japan have emerged as a dominant countries in the East Asia women intimate care market in terms of consumption. This segment is also expected to register the higher CAGR during the forecast period.
Heightened Demand for Organic and Natural Feminine Hygiene Products
The intimate washes is expected to expand at a significant CAGR during the forecast period. The demand for intimate washes is gaining popularity in the market due to rise in health consciousness among consumers and need for personal hygiene products that are not damaging to the skin or environment. The growing consumer demand for natural products due to increasing awareness about harmful effect of chemicals used in feminine hygiene care products. Thus, with increase awareness, manufacturers are developing new and innovative products with higher quality and better comfort. Companies are introducing different product varieties for various applications. Acceptance of organic and natural feminine hygiene products such as intimate washes is growing at a significant rate. These products are being manufactured from non-Genetically Modified (non-GMO) certified organic ingredients, which are free from pesticides, chemical additives, synthetic fibres, dyes, fragrances, and chlorine bleach.
East Asia to Remain Prominent in Women Intimate Care Market
In the global women intimate care market, East Asia accounted for maximum share of around 22.6%, in terms of value, in 2018, and is expected to register a CAGR of 6.3% during the forecast period. This is due to significant presence of various domestic and prominent players along with growing government initiatives to promote personal hygiene among women. Manufacturers are tapping into profit pools by offering products at a subsidized rate in various countries. Increased per capita health care spending on personal hygiene products, is a significant factor boosting the East Asia women intimate care market.
Key Players Focus on Product Development to Gain Competitive Edge
The global women intimate care market is characterized by the presence of several established players, who account for a considerable market share. In the market, majority of prominent players maintain their strategic focus on new product development, product variety, natural and organic product launches, and expansion of sales channels in rural areas.
Leading women intimate care companies are currently focused on research and development activities, new product launches, and various organic certifications to resonate with the growing demand of women intimate care with natural ingredients from regions such as US, Japan, India, China, and European countries such as Germany, Italy, France, U.K., etc.
Hair Removal product type holds major share in the market
Intimate Washes product type is anticipated to grow at the high rate
20-25 Years of age group to showcase noteworthy CAGR
26-40 Years of age group holds leading revenue share
Drug Stores/ Pharmacies sales channel is in high demand among consumers.
Online is anticipated to show high growth over the sales channel
Women with Child to exhibit major market share in term of value
Women without Child segment show low market share but high growth rate.
How Growth will Unfold
The offline segment is estimated to account for a high value share in the women intimate care market. This segment is expected to remain dominant in the global women intimate care market during the forecast period, as companies want fact-to-face interaction with the customers to connect with them in a friendly manner. This will help companies to create a loyalty among customers which is not possible to achieve through online sales channel.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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Women Intimate Care Market: Global Industry Analysis 2014-2018 & Opportunity Assessment 2019-2029
A recent market study published by FMI, “Women Intimate Care Market: Global Industry Analysis 2014-2018 & Forecast 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters of the women intimate care market, the growth prospects of the market are obtained with maximum precision.
Women Intimate Care Market Taxonomy
The global women intimate care market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
- Intimate Washes
- Moisturizers & Creams
- Hair Removal
- 12-19 Years
- 20-25 Years
- 26-40 Years
- 41-50 Years
- 51 and Above
- Women With Child
- Women Without Child
- Drug Stores/ Pharmacies
- Beauty Salons
- Others (Departmental Stores, Specialty Stores, etc.)
- North America
- Latin America
- East Asia
- South Asia
- Middle-East and Africa
The report commences with the executive summary of the women intimate care market, which includes a summary of the key findings and statistics of the market. It also includes leading segments in the global women intimate care market, along-with key facts about women intimate care. It also includes graphical representation of the segments according to market size and growth rate.
Readers can find detailed segmentation and definition of the women intimate care market in this chapter, which will help them understand the basic information about the women intimate care products present in the market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the women intimate care market report.
This section explains the global market value & volume analysis and forecast for the women intimate care market between 2019 and 2029. It includes the detailed analysis of the historical women intimate care market, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year (2019 – 2020), and an incremental opportunity for the forecast period (2019 – 2029).
This section highlights the average pricing analysis of various women intimate care, in different regions across the globe. The weighted average pricing at the manufacturer-level is analyzed in this section.
This chapter explains the key macro-economic factors that are expected to influence the growth of the women intimate care market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the women intimate care market. This chapter also highlights the key market dynamics of the women intimate care market, which include the drivers and restraints. Moreover, readers will understand the key trends followed by the leading manufacturers in the women intimate care market. This section also covers supply chain analysis, forecast factors, Porter’s analysis, as well as the PESTLE analysis for the global women intimate care market.
Based on product , the women intimate care market is segmented into intimate washes, liners, oils, masks, moisturizers & creams, hair removal (Razors, wax, depilatories), wipes, gels, foams, exfoliants, mousses, mists, sprays, e-products, and others. In this chapter, readers can find information about key attractive segments during the forecast period.
Based on age group, the women intimate care market is segmented into 12-19 years, 20-25 years, 26-40 years, 41-50 years, and 51 years & above. In this chapter, readers can find information about key attractive segments during the forecast period.
Based on user, the women intimate care market is segmented into women with child and women without child. In this chapter, readers can find information about key attractive segments during the forecast period.
This chapter provides details about the women intimate care market on the basis of sales channel, and has been classified into online and offline. The offline sales channel is sub-segmented into hypermarkets/ supermarkets, pharmacies, beauty salons, and others (departmental stores, specialty stores). In this chapter, readers can find information about key attractive segments during the forecast period.
This chapter explains how the women intimate care market is expected to grow across various geographical regions, such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa (MEA).
This chapter includes a detailed analysis of the growth of the North American women intimate care market, along with a country-wise assessment that includes U.S. and Canada. Readers will also find some of key points on the basis of estimated market size and consumption of women intimate care.
Readers can find detailed information about several factors, such as the pricing analysis and the regional trends, which are impacting the growth of the Latin America women intimate care market. This chapter also includes the growth prospects of the women intimate care market in leading LATAM countries such as Brazil, Mexico, Argentina, and the Rest of Latin America.
Important growth prospects of the women intimate care market based on the product type, age group, user type, and sales channel in several countries, such as Germany, the UK, France, Spain, Italy, Russia, BENELUX, Nordics, Poland and the Rest of Europe, are included in this chapter.
India, Indonesia, Thailand, and Malaysia are the leading countries in the South Asia region that are the prime subjects of assessment to obtain the growth prospects of the South Asia women intimate care market in this chapter. Readers can find detailed information about the growth parameters of the South Asia women intimate care market during the period 2019-2029.
This chapter highlights the growth of the women intimate care market in East Asia by focusing on China, Japan, and South Korea. The section also highlights data points regarding the growth of the women intimate care market in the East Asian region.
In this chapter, Australia and New Zealand are among the leading countries in the Oceania region, which are the prime subjects of assessment to obtain the growth prospects of the Oceania women intimate care market.
This chapter provides information about how the women intimate care market will grow in major countries in the MEA region such as GCC Countries, South Africa, Turkey, Northern Africa, and the rest of MEA, during the forecast period 2019 - 2029.
In this chapter, separate analysis for emerging countries such as China, India, and Mexico is given. It provides segmental level analysis of the women intimate care market for each country mentioned in the section.
In this chapter, readers can find detailed information about the tier analysis and market concentration of key players in the women intimate care market along with their market presence analysis by region and product portfolio.
In this chapter, readers will find a comprehensive list of all leading manufacturers in the women intimate care market, along with detailed information about each company, including company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Procter & Gamble Co., Johnson & Johnson Services, Inc., Svenska Cellulosa Aktiebolaget SCA, BodyWiseuk Ltd., Nölken Hygiene Products GmbH, Unicharm Corporation, Ontex Group, Zeta Farmaceutici S.p.A., Lil-lets UK Limited, Kimberly-Clark Corporation, Edgewell Personal Care, Nua Woman, Kao Corporation, and others.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the women intimate care report.
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information about the women intimate care market.
How the research was conducted?
Primary research interviews with key opinion leaders and other participants were conducted for data collection and validation of the below information:
- Key Segments in the Women Intimate Care Market
- Market Share Analysis
- Average Selling Price (US$) and Market Growth
- Comparative Analysis of Several Women Intimate Care Present in the Market
- Market Size
- Key Trends & Developments
- Competition & Key Vendor Strategies
- Industry Journals
- Industry Publications
- Government Statistics
- Industry association
- The AHPMA
- Feminine and Infant Hygiene Association
- Baby and Adult Hygiene Products (BAHP)
- Import-Export Database
- Annual Reports/SEC filings/Investor Presentations
Primary Interview Splits