Heightened Demand for Organic and Natural Feminine Hygiene Products
The intimate washes is expected to expand at a significant CAGR during the forecast period. The demand for intimate washes is gaining popularity in the market due to rise in health consciousness among consumers and need for personal hygiene products that are not damaging to the skin or environment.
The growing consumer demand for natural products due to increasing awareness about harmful effect of chemicals used in feminine hygiene care products. Thus, with increase awareness, manufacturers are developing new and innovative products with higher quality and better comfort. Companies are introducing different product varieties for various applications.
Acceptance of organic and natural feminine hygiene products such as intimate washes is growing at a significant rate. These products are being manufactured from non-Genetically Modified (non-GMO) certified organic ingredients, which are free from pesticides, chemical additives, synthetic fibres, dyes, fragrances, and chlorine bleach.
East Asia to Remain Prominent in Women Intimate Care Market
In the global women intimate care market, East Asia accounted for maximum share of around 22.6%, in terms of value, in 2018, and is expected to register a CAGR of 6.3% during the forecast period. This is due to significant presence of various domestic and prominent players along with growing government initiatives to promote personal hygiene among women.
Manufacturers are tapping into profit pools by offering products at a subsidized rate in various countries. Increased per capita health care spending on personal hygiene products, is a significant factor boosting the East Asia women intimate care market.
Key Players Focus on Product Development to Gain Competitive Edge
The global women intimate care market is characterized by the presence of several established players, who account for a considerable market share. In the market, majority of prominent players maintain their strategic focus on new product development, product variety, natural and organic product launches, and expansion of sales channels in rural areas.
Leading women intimate care companies are currently focused on research and development activities, new product launches, and various organic certifications to resonate with the growing demand of women intimate care with natural ingredients from regions such as US, Japan, India, China, and European countries such as Germany, Italy, France, U.K., etc.
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How Growth will Unfold
The offline segment is estimated to account for a high value share in the women intimate care market. This segment is expected to remain dominant in the global women intimate care market during the forecast period, as companies want fact-to-face interaction with the customers to connect with them in a friendly manner. This will help companies to create a loyalty among customers which is not possible to achieve through online sales channel.
WOMEN INTIMATE CARE MARKET TAXONOMY
The global women intimate care market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
- Intimate Washes
- Moisturizers & Creams
- Hair Removal
- 12-19 Years
- 20-25 Years
- 26-40 Years
- 41-50 Years
- 51 and Above
- Women With Child
- Women Without Child
- Drug Stores/ Pharmacies
- Beauty Salons
- Others (Departmental Stores, Specialty Stores, etc.)
- North America
- Latin America
- East Asia
- South Asia
- Middle-East and Africa