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Blenders Market

Market Insights on Blenders covering sales outlook, demand forecast & up-to-date key trends

Blenders Market : Global Industry Analysis 2015 - 2019 and Opportunity Assessment; 2020 - 2030

Blenders Market Overview

The global blenders market has seen a steady growth rate just like all other kitchen appliances markets owing to a number of factors. Blenders find a demand in domestic and commercial kitchens, as well as in industries such as the dairy industry; they are also used in the food sciences and microbiology sectors.

Blenders are used domestically to puree, mix or emulsify foodstuff such as yoghurt, sauces, ice cream, soups, fresh fruits and other liquids or semisolids; they are different from mixers whose essential function is to crush harder substances, though some powerful blenders can also be used to crush ice.

A holding utensil or handle, usually made of plastic or metal, and moving blades are the key components in a blender. Blenders can be classified on the basis of their type, namely table-top, hand-held (also called immersion or stick blenders) or portable blenders; table-top and portable blenders also have a utensil cover to prevent spillage.

Positive drivers in the blenders market has transformed blenders from a luxury product to a daily-utility product. However, the Covid-19 crisis threatens to reverse this trend in the near future.

Drivers of the Blenders Market

The rising numbers of women in the global workforce has been one of the key drivers of the blenders market. This is since it has caused a rise in the average disposable incomes of households and meant that women are required to cut-down the time spent in the kitchen.

Growing health consciousness has also been a driver for the blenders market as more people are keen on making healthy beverages and foods at home, rather than depending on processed and packaged foods.

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Trends in the Blenders Market

As houses and kitchen spaces have gotten smaller, especially in urban areas, consumers have felt the need for optimising space. This has resulted in smaller hand-held blenders gaining popularity and outselling the more conventional table-top blenders in recent years.

Similarly, the portable or personal blenders segment too has shown strong growth trends in line with the demand for compact blenders and growing use of blenders among health-conscious people; this is especially true for those who travel frequently or carry blenders to their gyms, work places, etc.

Technological advances in the blenders market has been aimed at increasing the power output of blenders while also allowing for greater control over speed of the mixing blades. R&D and large-scale production of blenders has simultaneously also brought down product costs.

Online sales of blenders has picked up as internet literacy has grown. However, retail outlets still remain the preferred distribution medium as they account for most sales.

Impact of Covid-19

The economic crisis being caused because of the Coivid-19 pandemic is likely to result in massive reductions in disposable incomes and job layoffs. This is likely to affect the blenders market since blenders may once again be perceived as luxury products rather than a daily necessity.

Manufacturers would thus be required to make products more affordable so that they stay within the budgets of consumers. Similarly, durability and utility of blenders will also figure high on the consumers’ wish-list due to economic considerations. The challenge then is to make blenders more powerful and sturdier while reducing their production cost.

Sneha Verghese
Principal Consultant
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Region-Wise Analysis

North America has been the largest regional segment in the blenders market, followed by Europe. The market in these regions has been mainly driven by a demand for high-end products on account of high per-capita incomes.

The Asia-Pacific segment has been the fastest growing regional segment, mainly led by emerging economies such as China, India and Southeast Asian countries. However, the Covid-19 has threatened to slow down the growth rates of these economies.

The Latin America segment has seen the fastest growth among the rest of the world’s regions on the back of its growing economic profile. However, this segment too faces a similar threat from the Covid-19-induced economic crisis.

Competition Landscape

The blenders market is a fragmented market since several small regional players have been competing with major global companies in domestic markets. Such competition is likely to intensify in the future since local players usually offer more affordable products due to lower costs and tariffs on finished products, labour and raw materials.

At the same time, several major consumer electronics producers have been steadily branching out into blenders market as well, further fragmenting the market.

Key global players in the market include

  • Omega
  • Braun 
  • Panasonic 
  • Breville 
  • Midea 
  • Kuvings
  • Philips 
  • Deer 
  • ACA 
  • Supor
  • Joyoung
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Blenders Market

Regions and Countries Analyzed in the Report

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Sneha Verghese
Principal Consultant
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