[287 Pages Report] The global erythritol market is expected to be valued at US$ 225.86 million in 2023. The rising incidence of obesity and chronic diseases like Diabetes is the primary growth driver of the global market demand. The overall demand for erythritol is projected to grow at a CAGR of 7.6% between 2023 and 2033, totaling around US$ 449.6 million by 2033.
Erythritol is a sugar alcohol, also known as a sweetener, used in place of sugar in the food and beverage industry to enhance the taste of food items. It’s an alternative to sugar and is widely used in food processing because of the low-calorie content contained. About 10% of the global sugar economy is held by the use of high intensified sweeteners, of which erythritol an example is.
Data Points | Key Statistics |
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Erythritol Market Value 2023 | US$ 225.86 million |
Erythritol Market Projected Value (2033) | US$ 449.6 million |
Erythritol Market CAGR (2023 to 2033) | 7.6% |
Erythritol can be obtained from the fermentation of carbohydrates or through the reduction of sugar with the aid of hydrogen. Erythritol’s low-calorie content and the health benefits associated with the consumption of sweeteners are driving forces that promote the market over the year, which is expected to continue over the forecast period.
The United States Food and Drug Administration has approved erythritol as generally recognized as a safe sweetener. Unlike sucrose, erythritol ensures better digestive tolerance, which gives it an edge over sucrose in the global market.
Besides, erythritol does not cause tooth decay, neither does it aggravate weight-related diseases like diabetes and obesity. It’s easily digested and produces calories as low as zero kcal/g. These properties are the growth drivers of the erythritol market.
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The global demand for Erythritol is projected to increase at a CAGR of 7.6% during the forecast period between 2023 and 2033, reaching a total of US$ 449.6 million in 2033, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 7.2%.
In the past three to four years, the demand for sweeteners has increased significantly across the globe. This trend is likely to continue at least for the next five years. The rising health consciousness and changing lifestyle of consumers in developing countries will give a significant impetus to the market. Though, the market will face a tough challenge from stevia.
While no major restraints stall the global erythritol market, the creators operating in the industry must adhere to the permissible limit of using erythritol in products since overconsumption of erythritol may have adverse impacts on the gastrointestinal system.
Besides, prominent players are introducing new sweeteners, which are finding extensive application in the Food & Beverage sector. Owing to these factors, the market growth for erythritol is projected to surge over the projected period.
Increasing Prevalence of Obesity among Adult Population has Proliferated Erythritol Sales
The growing population size of health-conscious consumers is increasing as they are now watchful of their food products. Reports have shown that the food consumed by humans often determines the quality of their health. Most foods consumed these days have a relationship with life-threatening diseases like diabetes, cardiovascular diseases, obesity, and many more.
For instance, overconsumption of sugar or high-calorie food products causes diabetes or a high sugar level, which is dangerous to consumers' health. If diabetes is not adequately maintained, it could lead to the death of consumers. Also, the ease with the digestion of erythritol speaks for it globally as consumers, especially adults, find it hard to digest high-calorie food products.
Moreover, the rising demand for natural and high-quality ingredients in the cosmetics industry is another growth driver that fuels the industry's growth. Erythritol plays a crucial role in skincare products as it enhances moisture retention. Erythritol is used to produce anti-aging serums and night creams due to its effective performance against wrinkle formation. These attributes are among the strong forces expected to facilitate the industry's growth over the forecast period.
Over-consumption of Sweeteners May Hinder the Market Growth
The erythritol market growth is projected to be hampered by the ease of availability of substitutes. Also, increasing awareness regarding the adverse effect of sweeteners is a strong force expected to restrain the growth of the erythritol market.
For instance, health problems such as weight gain, tooth decay, and poor nutrition are possible health-related issues associated with the overconsumption of natural sweeteners. This might pose a threat to the erythritol market.
Rising Cases of Diabetes to Upsurge Demand for Low-Calorie Sweeteners
Geographically, North America is expected to be the second-largest market for the global erythritol market, accounting for a 33.7% share in 2023. Owing to the growing awareness towards adopting healthy lifestyle habits by switching towards low-fat & calorie meals among the young population is projected to uplift the demand for erythritol in the region. The United States is the main contributor in North America in terms of market revenue and volume.
This market growth is attributed to growing awareness towards adopting healthy lifestyle habits by switching towards low fat & calorie meals owing to rising inclination among the young population to stay fit. Prominent manufacturers are expanding their product portfolio through acquisitions and mergers. For instance, in Jan 2021, LeBaronBrown Industries LLC (“LeBaronBrown”) announced acquiring a majority interest in American International Chemical, Inc. (“AIC”), a leading specialty chemical and ingredients distributor based in Framingham, Massachusetts.
Besides, the rising incidence of diabetes in several age groups has expanded the application of Erythritol. It offers several benefits such as insulin control and easy digestibility which makes it ideal for patients suffering from diabetes.
Increasing Health Awareness and Rising Inclination among Youth towards Fitness is likely to Fuel Regional Growth
According to Future Market Insights, Europe is the largest market since the cosmetic industry has an increasing demand for natural ingredients. In 2023, the region acquired nearly 40.6% share in the Erythritol market. Over the forecast period, the region is anticipated to maintain its governance.
The European Food & Safety Authority (EFSA) has approved the use of erythritol for use in soft drinks at a maximum concentration of 1.6%. The positive response from the EU has boosted the confidence of industry players that are now planning to invest in research and marketing initiatives that are likely to accelerate erythritol market demand.
In May 2020, Ingredion launched Erysta, the company’s new sweetener made from an Erythritol polyol that has undergone a fermentation process, according to Food Ingredients First. ERYSTA C40 Erythritol is a polyol produced by fermentation with zero calorie content (according to EU regulations, as compared to 2.4kcal/g for other polyol alternatives) enabling manufacturers to make consumer-winning energy reduction claims.
Rising Consumption of Zero-calorie Food Products to Accelerate Market Growth
As per the recent analysis by Future Market Insights, the Asia Pacific is slated to be the fastest-growing market owing to the growing population of health-conscious consumers and consumers’ shift towards the consumption of low-calorie food and beverage products.
The growing food & beverage and pharmaceutical sector and increasing foreign investments in the region drive the erythritol market growth. The existence of developing nations such as China, India, Japan, and South Korea, among others in the region, along with the increasing population in the region, are some of the key factors expected to propel the market growth throughout the forecast period.
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The global erythritol market is segmented into Form, Application, and regions. Based on the Form segment, the powder subtype captures the highest share in 2023 and is expected to be the fastest-growing segment of the Erythritol market during the forecast period.
Increasing consumer awareness of the potential side effects of table sugar coupled with rising disposable income is the major driver boosting the erythritol powder market. Additionally, it is used in manufacturing sweeteners owing to its compatibility with other natural ingredients and low-calorie count per serving, which should boost the global industry trends.
Powder based erythritol industry may register over 6.5% gains through 2033 owing to increasing demand for healthy sweeteners sourced from natural ingredients. Industry players are trying to develop a new range of healthy sweetener powders by extracting erythritol from exotic fruits to gain a competitive advantage in the market sphere. Furthermore, increasing demand for specialty solutions in the food & beverage industry to provide healthier alternatives is likely to boost the market demand.
There are many prominent market players in the Erythritol market who are working hand-in-hand to provide the best-in-class Erythritol for enhancing the global analytics arena. However, many global start-ups in the Erythritol market are stepping forward to match the requirements of the Erythritol domain.
Recent developments:
Report Attributes | Details |
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Growth Rate | CAGR of 7.6% from 2023 to 2033 |
Market Value in 2023 | US$ 225.86 million |
Market Value in 2033 | US$ 449.6 million |
Base Year for Estimates | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ Million and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization | Available upon Request |
The United States, China, and Japan dominate the global erythritol market.
The market is forecast to register a CAGR of 7.6% through 2033.
During 2018 to 2022, the market grew at a CAGR of 7.2%.
The increasing demand for low-calorie sweeteners is driving the erythritol market.
The global market size to reach US$ 210 million by 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Form, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Form, 2023 to 2033 5.3.1. Powder 5.3.2. Granular 5.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2023 to 2033 6.3.1. Beverage 6.3.2. Pharmaceuticals 6.3.3. Cosmetics 6.3.4. Bakery and Confectionery 6.3.5. Dairy 6.3.6. Other Applications 6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA. 8.2.1.2. Canada 8.2.2. By Form 8.2.3. By Application 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Form 8.3.3. By Application 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Form 9.2.3. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Form 9.3.3. By Application 9.4. Key Takeaways 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. United Kingdom. 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Form 10.2.3. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Form 10.3.3. By Application 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Form 11.2.3. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Form 11.3.3. By Application 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Form 12.2.3. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Form 12.3.3. By Application 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Form 13.2.3. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Form 13.3.3. By Application 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Form 14.2.3. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Form 14.3.3. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Form 15.1.2.2. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Form 15.2.2.2. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Form 15.3.2.2. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Form 15.4.2.2. By Application 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Form 15.5.2.2. By Application 15.6. United Kingdom. 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Form 15.6.2.2. By Application 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Form 15.7.2.2. By Application 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Form 15.8.2.2. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Form 15.9.2.2. By Application 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Form 15.10.2.2. By Application 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Form 15.11.2.2. By Application 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Form 15.12.2.2. By Application 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Form 15.13.2.2. By Application 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Form 15.14.2.2. By Application 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Form 15.15.2.2. By Application 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Form 15.16.2.2. By Application 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Form 15.17.2.2. By Application 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Form 15.18.2.2. By Application 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Form 15.19.2.2. By Application 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Form 15.20.2.2. By Application 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Form 15.21.2.2. By Application 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Form 15.22.2.2. By Application 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Form 15.23.2.2. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Form 16.3.3. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Foodchem International Corporation 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Cargill Inc. 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Incorporated 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. JUNGBUNZLAUER SUISSE AG 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Shandong Sanyuan Biotechnology Co., Ltd 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Van Wankum Ingredients 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. HYET Sweet 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. SOPURE STEVIA 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Baolingbao Biology 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Nikken-Chemical 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Tate & Lyle 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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