Erythritol is a sugar alcohol, also known as a sweetener used in place of sugar in the food and beverage industry, to enhance the taste of food items. It’s an alternative to sugar and widely used in food processing because of the low-calorie content contained. About 10% of the global sugar economy is held by the use of high intensify sweeteners, of which erythritol is an example. Erythritol can be obtained from the fermentation of carbohydrates or through the reduction of sugar with the aid of hydrogen. Erythritol’s low-calorie content and the health benefits associated with the consumption of sweeteners are driving forces that promote the market over the year, which is expected to continue over the forecast period. The United States Food and Drug Administration has approved erythritol as generally recognized as a safe sweetener. Unlike sucrose, erythritol ensures better digestive tolerance, which gives it an edge over sucrose in the global market. Besides, erythritol does not cause tooth decay; neither does it aggravate weight-related diseases like diabetes and obesity. Its easily digested and produces calorie as low as zero kcal/g. These properties are the growth drivers of the erythritol market.
Erythritol Market Driven by Growing Consumers’ Demand for Healthy Products
The growing population size of health-conscious consumers is increasing as consumers are now watchful of the food products they consume. Reports have shown that the food consumed by humans often determines the quality of their health. Most foods consumed these days have a relationship with life-threatening diseases like diabetes, cardiovascular diseases, obesity, and many more. For instance, overconsumption of sugar or high-calorie food products causes diabetes or a high sugar level, which is dangerous to consumers' health. If diabetes is not adequately maintained, it could lead to the death of consumers. Also, the ease with the digestion of erythritol speaks for it globally as consumers, especially adults, find it hard to digest high-calorie food products.
Moreover, the rising demand for natural and high-quality ingredients in the cosmetics industry is another growth driver that fuels the industry's growth. Erythritol plays a crucial role in skincare products as it enhances moisture retention. Moreover, erythritol is used to produce anti-aging serums and night creams due to its effective performance against wrinkle formation. These attributes are among the strong forces expected to facilitate the industry's growth over the forecast period.
Erythritol Market Restraint
The erythritol market growth is projected to be hampered by the ease in availability of substitutes. Also, increasing awareness regarding the adverse effect of sweeteners is a strong force expected to restrain the growth of the erythritol market. For instance, health problems such as weight gain, tooth decay, and poor nutrition are possible health-related issues associated with the overconsumption of natural sweeteners. This might pose a threat to the erythritol market.
Erythritol Market: Region-wise Analysis
Geographically, North America is expected to be the largest market for the global erythritol market due to the rise in demand for natural and low-calorie products in the region. The United States is the main contributor in North America in terms of market revenue and volume. Europe is the second-largest market since there is an increasing demand for natural ingredients from the cosmetic industry. However, the Asia Pacific is slated to be the fastest-growing market owing to the growing population of health-conscious consumers and consumers’ shift towards the consumption of low-calorie food and beverage products. The global erythritol market is projected to register a CAGR of over 6.5% over the forecast period in the Asia Pacific region.
Erythritol Market: Competitive Landscape
- Foodchem International Corporation
- Cargill Inc.
- JUNGBUNZLAUER SUISSE AG
- Shandong Sanyuan Biotechnology Co., Ltd
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Global Erythritol Market Segment Analysis
The global erythritol market can be segmented on the following basis:
- Bakery and Confectionery
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