Floriculture Market

2019 Analysis and Review of Floriculture Market by Product - Cut Flowers, Cut Foliage, Plants, and Propagation Material for 2019 - 2029

  • 2019-12-20
  • REP-GB-7855
  • 80 Tables
  • 163 Figures
  • 350 pages
  • Format: PDF/PPT/Excel

  • US$5,000
  • US$7,500
  • US$10,000

Floriculture Market Poised for Twofold Revenue Growth by 2029

The floriculture market has been growing on the back of the increasing usage of flowers, and foliage in creating attractive bouquets for various occasions. However, in a bid to enhance overall ambience, and sustainability, corporate spaces are incorporating green interior walls, while consumers are increasingly indulging into gardening activities. Exhibiting a robust CAGR of more than 7%, the global floriculture market will experience twofold growth in revenues between 2019 and 2029.

Key Growth Influencers - Floriculture Market

Rising Interest in Gardening

An increasing number of individuals are pursuing gardening and keeping houseplants. Consumers are concerned about finding green spaces, as these are perceived to boost mental health and also improve air quality. Consumers prefer flowering plants, which largely contributes to growth of the floriculture market in developed countries such as the U.S.

According to the national gardening report, there was a sharp increase in the number of people in the U.S. exploring gardening in 2016, and this number reached nearly 6 Mn.

Europe Remains Global Trade Hub for Floriculturists

In the global floriculture market, Europe accounted for a share of around 68.1% in terms of value in 2018, attributable high production of floriculture on a large scale in the Netherlands, Italy, Germany, and other European countries. Additionally, establishment of the Dutch auctions, which is the largest trading system for flowers and plants in the world, in Europe contributed significantly to growth of the floriculture market in Europe.

global floriculture market share 2019

Adoption of Virtualized Trade Network

The floriculture market is characterized by the presence of a large of number of SMEs (Small & medium-sized enterprises), with a lack of a sophisticated trading system that restricted efficient contact of local growers with global consumers. These SMEs have shifted from conventional logistic services to virtualized trade network to ensure seamless supply of flowers. Shift to virtualized trade network also enables better logistics co-ordination and information availability in the floriculture supply chain, enables all participants in the supply chain to access real-time information available in the floriculture supply chain, ensuring smooth, cost-effective, and faster deliveries of floriculture products. This is essential in case of cut flowers, given their time of degradability.

Additionally, demand for cold chain protocols is rapidly growing among B2B flower buyers as proper cold chain management has a positive effect on product quality and shelf life of floriculture products, which leads to higher profits. Thus, companies focus on establishment of cold chain protocols, which is anticipated to be vital for long-term growth in the foreseeable future.

Floriculture Market: Structure Analysis

  • The global floriculture market represents a fairly fragmented competition landscape, where majority of the key players maintain their strategic focus on increasing production of flowers, improving product quality and offering unique varieties of flowers, obtaining certification and improving their market position.
  • Companies have started shifting their production of flowers from countries that are traditional consumers and growers towards other new producing countries, mainly developing countries, attributable to advantageous factors such as low labor costs, favorable climate conditions, availability of land, and fiscal incentives.
  • Florance Flora is one of the leading floriculture companies that supplies young plants for cut flowers, potted plants, and vegetable seeds worldwide. It has around 7 farms across India with over 200 acres of farmland, which consists of 75 acres of protected cultivation in greenhouses.

Cut Flowers Account for over 80% Share

Accounting for a voluminous share in the floriculture market, cut flowers remain the key revenue generator for market players. Demand growth for cut flowers will reap profits worth over US$ 60 Bn towards the end of projection period. In addition, cut flowers portray a significant contribution in the GDP of countries including, Kenya, where they are the second-most exported products following tea. However, with changes in consumer preferences for flowers and floral décor, floral designers are mixing cut flowers with interesting plant materials, cut foliages and dried botanicals to add beautiful texture and movement to the flower arrangement. This is resulting in rapid adoption of cut foliages and plants, despite their meagre contribution to the overall market revenue.

Europe and North America Continue their Primacy

Accounting for nearly 70% share, the floriculture market in Europe continues to offer worthwhile growth prospects. The UK, and Germany spearhead the regional market on the back of the growing market for cut flowers and ornamental plants. Furthermore, the Netherlands, is the leading domestic supplier of flowers, including tulips, and chrysanthemum. North America is also reflecting opportunistic growth potential owing to the noteworthy import of floriculture products in tandem with the flourishing local cut flower industry. The US floriculture market represents the most lucrative market, generating over US$10 Bn revenues by 2026.

Optimization of Supply Chain Logistics with Virtualized Trade Network

Cut flowers possess limited vase life; they require swift transportation from farms to floral stores within a day or two. Market players, especially small & medium-sized enterprises (SMEs) in the floriculture market must accelerate their shift towards virtualized trade network to ensure uninterrupted supply of flowers and foliage. Virtualized trade network allows the market participants in the supply chain to access real-time data, enabling cost-effective, and fast-track delivery of floriculture items.

Surging demand for cut flowers

Demand for plants to grow rapidly


Rose remains in-demand

Chrysanthemum to gain traction


Institutions/events remain top adopter

Increasing usage in hotels, resorts, & spas


How Growth will Unfold

Adoption of floriculture is currently based on the need for integration of green cover into the interior designs of workspaces. Institutions/events that currently hold around 3/5th of share in market would remain the prominent adopter of floriculture items. On the other hand, hotels, resorts, and spas are also attracting significant attention of market players, where sales of flowers and botanicals will surpass US$ 10 Bn by 2021. As gardening is associated with boosting mental health, consumers are cultivating flowers for personal use. However, this study reveals that floriculture market will witness rapid revenue growth from the industrial settings.

Floriculture Market Analysis By End Use

* This data is only a representation. Actual data may vary and will be available in report.

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Floriculture Market Analysis 2019-2029

A recent market study published by Future Market Insights on the floriculture market provides global industry analysis for 2014-2018 and opportunity assessment for 2019-2029. This report offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters of the floriculture market, growth prospects of the market are obtained with maximum precision.

Floriculture Market Taxonomy

The global floriculture market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.


  • Cut Flowers
  • Cut Foliage
  • Plants
  • Propagation Material


  • Rose
  • Chrysanthemum
  • Tulip
  • Lily
  • Gerbera
  • Carnations
  • Texas Bluebell
  • Freesia
  • Hydrangea
  • Others

End Use

  • Personal Use
  • Institutions/Events
  • Hotels, Resorts, & Spas
  • Industrial

Sales Channel

  • Direct Sales
  • Specialty Stores
  • Franchises
  • Florists & Kiosks
  • Supermarkets/Hypermarkets
  • Independent Small Stores
  • Online Retailers
  • Other Sales Channel


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle-East and Africa

What's Included

The report begins with the executive summary of the floriculture market, which includes a summary of key findings and statistics of the market. It includes segments that dominate the global floriculture market, along-with key facts about floriculture and graphical representation of the segments according to market size and growth rate.

Readers can find detailed segmentation and definition of the global floriculture market in this chapter, which will help them to understand basic information about the market. This section also highlights the inclusions and exclusions, which help readers to understand the scope of the global floriculture market report.

This section explains the global market value & volume analysis and forecast for the global floriculture market between 2019 and 2029. It includes detailed analysis of the historical floriculture market, along with an opportunity analysis for the future. Readers can also find the absolute $ opportunity for the current year (2019 – 2020), and incremental opportunity for the forecast period (2019 – 2029).

This section highlights the average pricing analysis for various offerings in the floriculture market in different regions across the globe. The weighted average pricing at the manufacturer-level is analyzed in this section.

This chapter explains the key macroeconomic factors that are expected to influence growth of the floriculture market over the forecast period. Along with macroeconomic factors, this section highlights the opportunity analysis for the floriculture market. This chapter also highlights the key market dynamics of the floriculture market. Moreover, readers can understand the key trends followed by leading manufacturers in the floriculture market. This section also covers supply chain analysis, forecast factors, ornamental horticulture industry analysis, production of flowers and potted plants outlook, production costs breakdown, major flower auction centers, and PESTLE analysis for the global floriculture market.

Based on product type, the global floriculture market is segmented into cut flowers, cut foliage, plants, and propagation material. In this chapter, readers can find information about key attractive segments during the forecast period.

Based on flower type, the global floriculture market is segmented into rose, chrysanthemum, tulip, lily, gerbera, carnations, Texas bluebell, freesia, hydrangea, and others. In this chapter, readers can find information about key attractive segments during the forecast period.

Based on end use, the global floriculture market is segmented into personal use, institutions/events, hotels/resorts/spas, and industrial. In this chapter, readers can find information about key attractive segments during the forecast period.

This chapter provides details about the global floriculture market on the basis of sales channel, and has been classified into direct sales, specialty stores, franchises, florists & kiosks, supermarkets/hypermarkets, independent small stores, online retailers, and other sales channel. In this chapter, readers can find information about key attractive segments during the forecast period.

This chapter explains how the floriculture market is expected to grow across various geographical regions, such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa (MEA).

This chapter includes a detailed analysis of the growth of the North American floriculture market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find some of key points on the basis of estimated market size and consumption of floriculture products.

Readers can find detailed information about several factors such as the pricing analysis and the regional trends, which are impacting growth of the Latin America floriculture market. This chapter also includes the growth prospects of the floriculture market in leading Latin American countries such as Brazil, Mexico, and the Rest of Latin America.

Important growth prospects of the floriculture market based on product type and flower type in several countries such as Germany, the U.K., France, Spain, Italy, Russia, BENELUX, Nordics, Poland, and the Rest of Europe are included in this chapter.

India, Indonesia, Thailand, and Malaysia are leading countries in the South Asia region that are the prime subjects of assessment to obtain the growth prospects of the South Asia floriculture market in this chapter. Readers can find detailed information about growth parameters of the South Asia floriculture market during the period of 2019-2029.

This chapter highlights the growth of the floriculture market in East Asia by focusing on China, Japan, and South Korea. The section also highlights data points regarding growth of the floriculture market in the East Asia region.

Australia and New Zealand are among the leading countries in the Oceania region, which are the prime subjects of assessment to obtain growth prospects of the Oceania floriculture market.

This chapter provides information about how the floriculture market is anticipated to grow in major countries in the MEA region such as the GCC Countries, South Africa, Northern Africa, and the Rest of MEA during the forecast period of 2019 - 2029.

This chapter contains separate analysis for emerging countries such as China, India, and Mexico. It provides segment level analysis of the floriculture market for each country mentioned in the section.

In this chapter, readers can find detailed information about the tier analysis and market concentration of key players in the global floriculture market along with their market presence analysis by region and product portfolio.

In this chapter, readers will find a comprehensive list of leading manufacturers in the global floriculture market, along with detailed information about each company, including company overview, revenue shares, strategic overview, and recent company developments. Some of the market players included in the report are Karuturi Global Ltd., Florance Flora, Verbeek Export B.V., Florensis Flower Seeds UK Ltd., Danziger Group, DOS GRINGOS, LLC, Marginpar BV, Flamingo Horticulture Ltd., Esmeralda Farms, Native Floral Group, Oserian Group, Selecta Cut Flowers S.A.U., Forest Produce Ltd., Tropical Foliage Plants, Inc., and Tropiflora Ltd.

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the global floriculture market report.

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, about the global floriculture market.

How the research was conducted?

Primary Research

Primary research interviews with key opinion leaders and other participants were conducted for data collection and validation of the below information: 

  • Key Segments in the Floriculture Market
  • Market Share Analysis
  • Average Selling Price (US$) and Market Growth
  • Comparative Analysis of Several Floriculture Present in the Market
  • Market Size 
  • Key Trends & Developments
  • Competition & Key Vendor Strategies

Secondary Research

  • Industry Journals
  • Import-Export Database
  • IMF/World Bank/Country Government websites/ FAO/ ITC/USDA/APEDA
  • Annual Reports/SEC Filings/Investor Presentations

Primary Interview Splits

Primary Interview Splits floriculture market synopsis

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