Analytical Study of Floriculture Landscape in Japan from 2023 to 2033

The floriculture industry in Japan is on track to experience a noteworthy upswing, with a projected compound annual growth rate of 7.3% through 2033. In 2023, the industry is set to reach a valuation of US$ 1,547.7 million, signaling significant growth prospects.

Integration of technology, such as augmented reality and virtual reality in online flower shopping, is enhancing the consumer experience. Customers can virtually view flower arrangements or plant placements in their living spaces before making a purchase. By 2033, the adoption of floriculture in Japan is likely to secure US$ 3,139.2 million.

Key Insights - Highlights to Understand Emerging and Fast Growing Opportunities

  • Consumers in Japan are showing an increased interest in purchasing flowers and ornamental plants for various occasions and personal use, including home décor. The shift in consumer preferences is a key factor driving the growth of the industry.
  • The floriculture landscape in Japan often experiences seasonality with strong demand during cherry blossom and other flower viewing seasons. Flower festivals and events attract tourists and locals.
  • The emergence of specialized florists catering to niche industries, such as exotic flowers or rare plant varieties, is becoming more prevalent. Specialty florists are anticipated to capitalize on the desire for unique and customized floral products.
  • Subscription-based flower and plant delivery services are on the rise. The services offer customers regular, fresh floral arrangements or plants, which are especially popular among urban professionals and busy individuals.
Attributes Details
Industry Size in 2023 US$ 1,547.7 million
Expected Industry Size by 2033 US$ 3,139.2 million
Forecasted CAGR from 2023 to 2033 7.3%

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Key Trends Influencing Demand for Floriculture in Japan

  • The wedding and event industry in Japan, which often incorporates elaborate floral decorations, is a significant industry for floriculture. The trend towards grander events and weddings is boosting the demand for floriculture products.
  • Gifting flowers is a common tradition in Japan. Special occasions like birthdays, anniversaries, and holidays generate a steady demand for flower bouquets and arrangements.
  • The florists and designers in Japan are known for their innovative and artistic floral designs. Trends in floral design, including Ikebana, which is a Japanese flower arranging, and modern, minimalist styles, influence the types of flowers and plants in demand.
  • Advancements in cultivation techniques, including hydroponics and vertical farming, are helping the floriculturists in Japan to improve crop yields and maintain quality.

Comparative View of Adjacent Floriculture Industry in Key Regions

The provided table offers a comparative overview of floriculture and its respective adoption rates in three key sections, including Japan, Western Europe, and Korea. The establishment of educational programs and workshops on floriculture and flower arranging attracts enthusiasts, hobbyists, and aspiring florists, which contributes to a skilled workforce.

Japan Floriculture Industry:

Attributes Industry Analysis of Floriculture in Japan
CAGR from 2023 to 2033 7.3%
Industry Size in 2023 US$ 1,547.7 million
Key Trend The popularity of preserved and dried flowers as long lasting decorative items is on rise. Businesses offering these products can tap into the demand for sustainable, low maintenance options
Key Challenge The cost of production in Japan, including land, labor, and energy, is relatively high, which can make it challenging for local floriculturists to compete with cheaper imports

Western Europe Floriculture Industry:

Attributes Demand for Floriculture Industry in Western Europe
CAGR from 2023 to 2033 5.3%
Industry Size in 2023 US$ 15,167.0 million
Key Trend The use of certain plants for their medicinal properties and wellness benefits creates new opportunities in the floriculture landscape
Key Challenge The floriculture ecosystem in Western Europe often experiences seasonality, with peak demand during specific occasions and holidays, leading to fluctuations in sales

Korea Floriculture Industry:

Attributes Analysis of Floriculture Industry in South Korea
CAGR from 2023 to 2033 7.4%
Industry Size in 2023 US$ 317.8 million
Key Trend The global popularity of Korean culture and entertainment, known as Hallyu, has created an increased demand for flowers and plants commonly seen in Korean dramas and films
Key Challenge Artificial flowers and plants, which require minimal maintenance and offer longevity, can compete with live plants in settings where maintenance is a concern
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Category-wise insights

Cultural Traditions Drive Consistent Demand for Cut Foliage in Japan

Based on product type, the cut foliage segment is expected to account for a share of 5.2% in 2023. Japan hosts numerous seasonal festivals, each with its unique floral requirements. Cut foliage plays a significant role in these events, contributing to seasonal demand spikes.

The cultural traditions of Japan often involve the use of cut foliage in various ceremonies, events, and rituals. The traditions sustain a consistent demand for cut foliage products. Cut foliage is used in a wide range of floral arrangements, including home decor, event decorations, and bouquets. The versatility and longevity of cut foliage make it a popular choice for enhancing aesthetics.

Floriculture in Japan based on Product Type Cut Foliage
Share in % in 2023 5.2%

The diverse climate and culture in Japan result in various regional and seasonal preferences for cut foliage. Different regions and seasons require distinct foliage, creating a diverse ecosystem. The cut foliage of Japan is in demand in international industries, and exports contribute to the growth of this segment. High-quality Japanese cut foliage is sought after globally. The innovation in floral design, including the use of unconventional foliage, is driving interest in cut foliage products that can add uniqueness and aesthetic appeal to floral arrangements.

The Demand for Lilies Soars in Japan as it Reign Supreme in Weddings and Events

Based on flower type, the lily segment is expected to account for a share of 10.8% in 2023. Lilies hold cultural and symbolic significance in Japan. They are associated with purity, renewal, and good fortune. The cultural importance of lilies fuels their demand in various ceremonies and events. Lilies are a popular choice for weddings, anniversaries, and other celebratory occasions. Their elegant appearance and positive symbolism make them a sought-after flower for these events.

Floriculture in Japan based on Flower Type Lily
Share in % in 2023 10.8%

Japanese florists are known for their attention to detail and artistic floral arrangements. Lilies are often featured prominently in high-quality, aesthetically pleasing bouquets and arrangements. Japanese lilies are known for their quality and are sought after in international industries. Exports contribute to the growth of this segment.

City-wise Insights

Kanto's Digital Bloom and eCommerce Hub Fueling a Thriving Online Floriculture Ecosystem

Kanto is highly urbanized, with a large population living in apartments and smaller living spaces. The trend has led to a growing interest in indoor plants and compact ornamental varieties suitable for urban environments, boosting the demand for houseplants.

The Kanto region, with Tokyo at its center, is known for its fashion-conscious and trendsetting population. Consumer preferences in this region can influence floriculture trends, with an emphasis on unique and stylish floral arrangements.

The region has a high level of internet penetration and is a hub for eCommerce in Japan. Online platforms and flower delivery services offer convenience to consumers, driving the growth of the online floriculture ecosystem.

Chubu's Cultural Events Drive Demand for Flowers, Sustaining a Flourishing Industry

The adoption of biophilic design principles in architecture and interior design, which emphasize a connection to nature, is driving the use of plants in commercial and residential spaces. The Chubu region hosts various cultural and floral events throughout the year, such as flower festivals and exhibitions. The events create demand for flowers and ornamental plants.

The Chubu region offers various workshops, classes, and educational programs related to floriculture and flower arranging, fostering a skilled workforce and consumer interest. Collaboration with the hospitality industry can create opportunities for floriculture businesses to provide floral arrangements and decorations for restaurants, hotels, and special events.

Innovative and artistic floral design is highly regarded in the Chubu region. Florists and businesses that can offer unique and aesthetically pleasing arrangements can stand out in the industry.

Kinki's Age-old Tradition of Incorporating Flowers in Festivals Fuels Industry Growth

The Kinki region is home to rich cultural traditions and practices that involve the use of flowers and ornamental plants. Festivals, ceremonies, and rituals often include floral arrangements, contributing to consistent demand.

The historical significance of cities like Kyoto and Nara, known for their temples, shrines, and traditional architecture, creates a demand for traditional floral designs and arrangements.

The Kinki region is a key tourist destination, attracting both domestic and international tourists. Tourist spots often feature floral displays, and visitors frequently purchase flowers and plants as souvenirs, stimulating the growth of the industry.

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Competitive Landscape

The competitive landscape of the floriculture industry in Japan is characterized by a diverse mix of players, including domestic producers, importers, retailers, and wholesalers. The landscape is influenced by various factors, including consumer preferences, seasonal demand, and trends.

Recent Developments Observed in Floriculture Industry in Japan

  • In 2023, Ota Floriculture Auction Co., Ltd. announced the launch of its online auction platform, which is expected to allow buyers to participate in auctions from anywhere in the world.
  • In 2023, Dümmen Orange, a global leader in flower breeding and production, announced the opening of its new research and development center in Japan, which is going to focus on developing new flower varieties that are suited to the Japanese industry.
  • In 2023, Kawachiya Nursery Co., Ltd., a prime Japanese flower grower, announced the launch of its new line of sustainable roses, which are grown using environmentally friendly methods.
  • In 2022, Takii & Co., Ltd., announced the launch of its new line of flower seeds that are resistant to climate change.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 1,547.7 million
Projected Industry Size by 2033 US$ 3,139.2 million
Anticipated CAGR from 2023 to 2033 7.3% CAGR
Historical Analysis of Demand for Floriculture in Japan 2018 to 2022
Demand Forecast for Floriculture in Japan 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Floriculture adoption in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Japanese Manufacturers
Key Citiess Analyzed while Studying Opportunities in Floriculture in Japan Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled Ota Floriculture Auction Co., Ltd.; Dümmen Orange; Kawachiya Nursery Co., Ltd.; Hokkaido Green Co., Ltd.; Shiraishi Flower Farm Co., Ltd.; Takii & Co., Ltd.; Fuji Flower Industry Co., Ltd.; OKI Electric Industry Co., Ltd.; Aichi Steel Corporation; Nitto Denko Corporation; Fujitsu Frontech Limited; NEC Platforms, Ltd.

Some of the Key Players with Floriculture in Japan

  • Ota Floriculture Auction Co., Ltd.
  • Dümmen Orange
  • Kawachiya Nursery Co., Ltd.
  • Hokkaido Green Co., Ltd.
  • Shiraishi Flower Farm Co., Ltd.
  • Takii & Co., Ltd.
  • Fuji Flower Industry Co., Ltd.
  • OKI Electric Industry Co., Ltd.
  • Aichi Steel Corporation
  • Nitto Denko Corporation
  • Fujitsu Frontech Limited
  • NEC Platforms, Ltd.

Key Segments

By Product Type:

  • Cut Flowers
  • Cut Foliage
  • Plants
  • Propagation Material

By Flower Type:

  • Rose
  • Chrysanthemum
  • Tulip
  • Lily
  • Gerbera
  • Carnations
  • Texas Blueball
  • Freesia
  • Hydrangea
  • Others

By End Use:

  • Personal Use
  • Institutions/Events
  • Hotels, Resorts, & Spas
  • Industrial

By Sales Channel:

  • Direct Sales
  • Specialty Stores
  • Franchises
  • Florists & Kiosks
  • Supermarkets/Hypermarkets
  • Independent Small Stores
  • Online Retailers
  • Other Sales Channel

By City:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

What is the Current Size of the Floriculture Industry in Japan?

The floriculture industry in Japan is valued at US$ 1,547.7 million by 2023.

What is the Projected Growth Rate for the Floriculture Ecosystem in Japan?

The anticipated CAGR for the floriculture industry in Japan through 2033 is 7.3%.

How big will be the Demand for the Floriculture in Japan?

Demand for the floriculture in Japan is expected to reach US$ 3,139.2 million by 2033.

Which is the Preferred Product Type for Floriculture Industry in Japan?

Cut foliage segment is expected to dominate the demand for floriculture.

Which Flower Type Contributes Significantly to the Floriculture Ecosystem in Japan?

Lily segment to remain a key contributor in the floriculture ecosystem in Japan.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

    3.7. Regional Parent Market Outlook

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Cut Flowers

        5.3.2. Cut Foliage

        5.3.3. Plants

        5.3.4. Propagation Material

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Flower Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Flower Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Flower Type, 2023 to 2033

        6.3.1. Rose

        6.3.2. Chrysanthemum

        6.3.3. Tulip

        6.3.4. Lily

        6.3.5. Gerbera

        6.3.6. Carnations

        6.3.7. Texas Blueball

        6.3.8. Freesia

        6.3.9. Hydrangea

        6.3.10. Others

    6.4. Y-o-Y Growth Trend Analysis By Flower Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Flower Type, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End Use, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End Use, 2023 to 2033

        7.3.1. Personal Use

        7.3.2. Institutions/Events

        7.3.3. Industrial

    7.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Sales Channel , 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sales Channel , 2023 to 2033

        8.3.1. Direct Sales

        8.3.2. Specialty Store

        8.3.3. Supermarket

        8.3.4. Online Retailers

        8.3.5. Others

    8.4. Y-o-Y Growth Trend Analysis By Sales Channel , 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Channel , 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. Kanto

        9.3.2. Chubu

        9.3.3. Kinki

        9.3.4. Kyushu & Okinawa

        9.3.5. Tohoku

        9.3.6. Rest of

    9.4. Market Attractiveness Analysis By Region

10. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Type

        10.2.2. By Flower Type

        10.2.3. By End Use

        10.2.4. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Type

        10.3.2. By Flower Type

        10.3.3. By End Use

        10.3.4. By Sales Channel

    10.4. Key Takeaways

11. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Type

        11.2.2. By Flower Type

        11.2.3. By End Use

        11.2.4. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Type

        11.3.2. By Flower Type

        11.3.3. By End Use

        11.3.4. By Sales Channel

    11.4. Key Takeaways

12. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Type

        12.2.2. By Flower Type

        12.2.3. By End Use

        12.2.4. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Type

        12.3.2. By Flower Type

        12.3.3. By End Use

        12.3.4. By Sales Channel

    12.4. Key Takeaways

13. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Type

        13.2.2. By Flower Type

        13.2.3. By End Use

        13.2.4. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Type

        13.3.2. By Flower Type

        13.3.3. By End Use

        13.3.4. By Sales Channel

    13.4. Key Takeaways

14. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Type

        14.2.2. By Flower Type

        14.2.3. By End Use

        14.2.4. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Type

        14.3.2. By Flower Type

        14.3.3. By End Use

        14.3.4. By Sales Channel

    14.4. Key Takeaways

15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Type

        15.2.2. By Flower Type

        15.2.3. By End Use

        15.2.4. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Type

        15.3.2. By Flower Type

        15.3.3. By End Use

        15.3.4. By Sales Channel

    15.4. Key Takeaways

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Type

        16.3.3. By Flower Type

        16.3.4. By End Use

        16.3.5. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. FS-Bloom

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. MIYOSHI & CO., LTD

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Forest Produce Ltd.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Selecta Cut Flowers SAU.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. Native Floral Group

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Tropical Foliage Plants, Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Oserian Group

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Esmeralda Farms

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Marginpar BV

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. DOS GRrINGOS, LLC

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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