In 2023, the global guitar market is expected to hit US$ 11.09 billion, expanding at a CAGR of 7.6%. By 2033, the market was estimated at US$ 23.29 billion. There is an increasing popularity of music-related leisure activities, which is one of the key factors driving the market's growth.
People around the world take part in different leisure activities, including music, traveling, and sports. These activities provide them with a break from their hectic and tedious lifestyles. Playing musical instruments, such as the guitar, is one of the leisure activities that has been gaining popularity all over the world.
Live music shows are one of the highest-attended concerts due to their increasing popularity. As a result, this has inspired and motivated certain groups of people to pursue music as a career and to learn to play different kinds of guitar. As a result, the global guitar market is expected to grow due to the growing popularity of music-related leisure activities.
With the growing interest in music around the world, guitar market demand has become more prevalent than instruments like the piano. Music schools are seeing an increasing number of students wanting to learn guitar than ever before. The guitar market is booming due to the growing interest in music around the world.
The popularity of popular music genres such as rock and metal has prompted some people to learn guitar. Over the past few years, the popularity of the guitar has steadily increased. It has become a more popular instrument than the piano.
More students in music schools wish to learn guitar. The growing interest in music is contributing to a significant increase in guitar demand. People are encouraged to learn guitar because of the popularity of popular music genres, such as metal and rock. Electric guitars are essential to these popular music genres.
The guitar market may face a substantial challenge during the forecast period due to the long replacement cycle. Great opportunities are the rise in music events and the continued growth of rock and metal music. Over the last few decades, guitar popularity has steadily skyrocketed.
| Attributes | Details |
|---|---|
| Guitar Market Size Value in 2023 | US$ 11.09 billion |
| Guitar Market Forecast Value in 2033 | US$ 23.29 billion |
| Guitar Market CAGR Global Growth Rate (2023 to 2033) | 7.6% |
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By 2033, the guitar market is predicted by FMI to reach over US$ 23.29 billion. It is estimated that the global market share increased by 4.5% in the first half of 2023, which is a market share valued at US$ 10.69 billion. Though not equally distributed throughout all regions, this growth is stronger in developing markets. It is predicted to reach the end of 2023, valued at US$ 11.09 billion with a CAGR of 7.6%.
As a result of the pandemic, the indoor activities industry has experienced high demand. Pandemics have allowed people to have more time, they have started to take up new hobbies, with guitars being one of the most prominent. A study conducted by Music Strive found that sales of guitars increased by 16.0% from 2021 to 2022.
| Historical CAGR | 4.5% |
|---|---|
| Historical Market Value (2022) | US$ 10.30 billion |
| Forecast CAGR | 7.6% |
Guitars that are played acoustically do not have any amplification and sound like electric guitars do. Acoustic guitars happen to be lighter and smaller, have a smaller amplifier or PA system, and have only one pickup for louder sound.
Many famous musicians play acoustic guitars, including Kurt Cobain, Eric Clapton, and Jimi Hendrix. Consequently, the growing demand for acoustic guitars is expected to drive market growth during the forecast period.
As the internet and technological advancements have become more prevalent, online music education has taken on a whole new level. Video conferencing, file sharing, instant messaging, and the use of digital whiteboards have become the main medium of online music education.
Various digital music learning tools, such as digital sheet music, YouTube and apps, and cloud-based systems, are changing the music education sector.
Principal Consultant
Leisure activities like music, traveling, and sports are growing increasingly popular across the globe, as they offer a break from their hectic and monotonous lifestyles. Learning to play musical instruments is one of the most prevalent leisure activities around the world.
Music classes are becoming more popular around the world due to the increasing disposable income of people. Additionally, live music shows are growing rapidly, and more and more people are attending them.
It also inspires/motivates people to become musicians and to learn how to play different guitar styles. Consequently, the growth of the global guitar market is likely to be augmented by the increasing popularity of music-related leisure activities throughout the world.
The online market for musical instruments has expanded significantly in recent years. In addition to increasing product visibility, online retailing provides a comprehensive range of products, which contributes to the growth of the global guitar market.
Due to product visibility and the availability of a wide range of products, online retailing has grown worldwide. While online retailing represents a small share of the global guitar market, it is expected to expand faster than offline retailing during the forecast period.
Several online retail platforms and online retail penetration are contributing to the growth of online retailing in the global guitar market. This is due to technologies such as mobile Internet devices.
Due to strict rules and regulations governing rosewood procurement, the growth of the market is expected to be hampered. Moreover, music production software is becoming increasingly popular over guitars, which could further hinder the growth of the guitar market.
For example, the implementation of the Convention on International Trade in Endangered Species (CITES) and the Lacey Act in the United States restrict the use of rosewood and other endangered wood species in musical instruments.
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The electric guitar segment is expected to register a CAGR of 8.3% during the forecast period. Electric guitars are popular among rock and metal musicians. For instance, many legendary rock musicians, such as Jimi Hendrix and Jimmy Page, have popularized the use of electric guitars in their respective bands. In addition to being very popular, these genres are a key contributor to the electronics market.
Consumers are increasingly engaging in leisure activities due to changing lifestyles, increased disposable income, and high living standards. This is resulting in an increase in music bands throughout the world. These factors are expected to drive segment growth during the forecast period.
Several genres of music feature acoustic guitars, which dominate the acoustic segment in terms of share. The acoustic segment is expected to record a CAGR of 7.6% during the forecast period. In addition to folk, country, and blues, acoustic guitars are also featured extensively in jazz and pop music.
For example, jazz artists such as George Benson and Pat Metheny have made extensive use of acoustic guitars to create innovative and creative sounds. Despite its association with mellower genres of music, acoustic guitars can be played in a wide range of applications.
Acoustic guitars can be played solo or in a band setting, and can be used for a wide variety of purposes. As a result, they are increasingly used all over the world and generated large revenues in 2022.
In the forecast period, the online segment is expected to record a CAGR of 10.1%. With more internet penetration and benefits, such as easy access and payment options, consumers prefer to purchase guitars from online outlets with increased internet penetration and benefits, such as easy access and payment options.
It is usual for guitar sellers to charge a higher price than the market price for their guitars when they sell online. This is typically because they offer discounts or offers on their websites or other online platforms. For example, a guitar seller may offer a 10% discount on a particular guitar model. This discount may be higher than the market price, but still lower than the price they normally charge for the same model.
Over the forecast period, the offline segment is expected to retain a large share with a CAGR of 6.1%. The retail store offers a variety of guitar brands and guitars. As lockdowns were gradually lifted in countries around the world, guitar sales via offline stores increased. Therefore, the offline segment is expected to generate massive revenue in 2023.
| Country | Insights |
|---|---|
| United States | A CAGR of 8.9% is expected to be achieved in the United States during the forecast period. This is due to the growing concept of live music, along with surging music concerts. Several key manufacturers are launching innovative variants to penetrate the market, including Gibson Brands, Inc., Fender Musical Instruments, and Yamaha Corporation. These manufacturers aim to attract a large volume of customer base in the United States by introducing new variants. |
| Germany | In Germany, the guitar market may grow due to the emergence of more innovative products, the growing use of online platforms for guitar shopping, and the growing demand for designer guitars. For example, the German guitar market has seen the emergence of a new 'boutique' guitar line, offering high-end instruments at premium prices, and soaring online stores selling guitars, allowing customers to compare prices more easily. |
| China | In terms of global revenue, most guitar sales come from China, and it's estimated to be US$ 9,253.00 million in 2023. In China, an international trade fair for musical instruments is held each year. The presence of the world's leading musical instrument manufacturers in China drives the market's growth. For instance, at the Beijing International Music Instrument Exhibition, Yamaha and Roland showcased their latest products and attracted thousands of visitors from around the world. This huge trade show season has paved the way for the invention and distribution of musical instruments, including electric guitars. China is expected to account for a substantial portion of revenue generation in 2023 as a result of these factors. |
Added an Edge to Guitar Dynamics for Emerging Companies
The guitar market is gaining a strategic edge thanks to the introduction of enhanced guitars, the utilization of technological advances, and the acquisition of competitive advantage by emerging players.
For instance, guitar manufacturers are capitalizing on internet-of-things (IoT) technology to create connected guitars that feature built-in sensors to track a user’s playing and provide real-time feedback. To remain competitive, these firms invest continuously in research and development activities to meet consumer demands and the demands of end users.
Likewise, companies are investing in developing new guitars that are more stable and have improved functionality. In developing cutting-edge products, market participants are primarily influenced by these trends.
Key players operating the global guitar market include
Key Developments
To capitalize on market demand, key manufacturers are paying close attention to rapidly changing consumer preferences. Existing players are adding guitars to their inventory and acquiring new players.
Businesses are increasingly focusing on enhancing discovery through a wide range of cultural and novelty influences, and refining what they offer to attract new consumers across the globe. In the global guitar market, top players compete based on quality, price, and innovation.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value and MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Chile, Peru, Germany, United Kingdom, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Türkiye |
| Key Segments Covered | Product, Distribution Channel, Region |
| Key Companies Profiled | Fender Musical Instruments Corporation; Gibson Brands, Inc; Karl Höfner GmbH & Co. KG; Yamaha Corporation; B.C. Rich Guitars; Cort Guitars; PRS Guitars; The ESP Guitar Company; G&L Musical Instruments; Godin Guitars; Samick Musical Instrument Co., Ltd; Schecter Guitar Research; TAYLOR-LISTUG, Inc; Rickenbacker International Corporation |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The primary consumer for guitars is the music industry.
The Asia Pacific region is poised to stay attractive with US$ 23.29 billion by 2033.
The guitar market is estimated to secure a valuation of US$11.09 billion in 2023.
The guitar market is estimated to reach US$23.29 billion by 2033.
The music education sector holds high revenue potential in the guitar market.
1. Executive Summary | Guitar Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033 5.3.1. Acoustic Guitars 5.3.2. Electric Guitars 5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Neck Shape 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Neck Shape, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Neck Shape, 2023 to 2033 6.3.1. V Necks 6.3.2. C Necks 6.3.3. U Necks 6.4. Y-o-Y Growth Trend Analysis By Neck Shape, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Neck Shape, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033 7.3.1. Professional Performance 7.3.2. Learning & Training 7.3.3. Individual Amateurs 7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Type 9.2.3. By Neck Shape 9.2.4. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type 9.3.3. By Neck Shape 9.3.4. By Application 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Type 10.2.3. By Neck Shape 10.2.4. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Neck Shape 10.3.4. By Application 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. U.K. 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Type 11.2.3. By Neck Shape 11.2.4. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Neck Shape 11.3.4. By Application 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Type 12.2.3. By Neck Shape 12.2.4. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Neck Shape 12.3.4. By Application 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Type 13.2.3. By Neck Shape 13.2.4. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Neck Shape 13.3.4. By Application 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Type 14.1.2.2. By Neck Shape 14.1.2.3. By Application 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Type 14.2.2.2. By Neck Shape 14.2.2.3. By Application 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Type 14.3.2.2. By Neck Shape 14.3.2.3. By Application 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Type 14.4.2.2. By Neck Shape 14.4.2.3. By Application 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Type 14.5.2.2. By Neck Shape 14.5.2.3. By Application 14.6. United kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Type 14.6.2.2. By Neck Shape 14.6.2.3. By Application 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Type 14.7.2.2. By Neck Shape 14.7.2.3. By Application 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Type 14.8.2.2. By Neck Shape 14.8.2.3. By Application 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Type 14.9.2.2. By Neck Shape 14.9.2.3. By Application 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Type 14.10.2.2. By Neck Shape 14.10.2.3. By Application 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Type 14.11.2.2. By Neck Shape 14.11.2.3. By Application 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Type 14.12.2.2. By Neck Shape 14.12.2.3. By Application 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Type 14.13.2.2. By Neck Shape 14.13.2.3. By Application 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Type 14.14.2.2. By Neck Shape 14.14.2.3. By Application 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Type 14.15.2.2. By Neck Shape 14.15.2.3. By Application 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Type 14.16.2.2. By Neck Shape 14.16.2.3. By Application 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Type 14.17.2.2. By Neck Shape 14.17.2.3. By Application 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Type 14.18.2.2. By Neck Shape 14.18.2.3. By Application 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Type 14.19.2.2. By Neck Shape 14.19.2.3. By Application 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Type 14.20.2.2. By Neck Shape 14.20.2.3. By Application 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Type 15.3.3. By Neck Shape 15.3.4. By Application 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Fender Musical Instruments Corporation 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Gibson Brands, Inc 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. Karl Höfner GmbH & Co. KG 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. PRS Guitars 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. B.C. Rich Guitars 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Cort Guitars 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. The ESP Company 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. G&L Musical Instruments 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Godin Guitars 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Schecter Research 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 16.1.11. Rickenbacker International Corporation 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.11.5.2. Product Strategy 16.1.11.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. 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Guitar Market
