Low-calorie Toast Market Snapshot 2023 to 2033

The global Low-calorie Toast market is expected to witness a market value of US$ 9.6 Billion in 2023 and is expected to accumulate a market value of US$ 17.8 Billion by registering a CAGR of 6.4% in the forecast period 2023 to 2033. The Low-calorie Toast market registered a CAGR of 3.1% in the historical period 2018 to 2022. Factors such as the increasing health awareness due to increasing lifestyle diseases, are expected to boost the market growth over the analysis period.

As per Future Market Insights - market research and competitive intelligence provider, the global market value for Low-calorie Toast has been flourished. One of the major factors that is expected to accelerate the market growth includes the health consciousness among people. In recent years, there has been a significant increase in consumer awareness about the importance of maintaining a healthy diet. Consumers are becoming more conscious of the health benefits of eating foods that are low in calories, such as low-calorie toast. This trend is expected to continue in the near future, as more people become concerned about their health and well-being.

Additionally, another factor that is anticipated to escalate the market growth is the rising demand for low-calorie foods and snacks. As people become more health-conscious, they are seeking out healthier alternatives to traditional high-calorie snacks. Low-calorie toast is a perfect example of a snack that is both healthy and delicious.

The growing trend of convenience food consumption is also contributing to the growth of the Low-calorie Toast Market. As people become busier and have less time to prepare meals, they are turning to convenient snacks that can be eaten on-the-go. Low-calorie toast is a perfect snack for people who are looking for a healthy and convenient option.

Furthermore, the Low-calorie Toast Market is also driven by the increasing innovation in the food industry. Manufacturers are constantly developing new and innovative low-calorie toast products that cater to different tastes and preferences. This innovation is helping to attract new consumers to the Low-calorie Toast Market, which is expected to drive further growth in the near future.

Besides, the rise of e-commerce and online sales channels has made it easier for consumers to access low-calorie toast products. Consumers can now purchase low-calorie toast products online and have them delivered to their doorstep, which is convenient and time-saving. This trend is likely to create lucrative opportunities for the market growth, as more consumers turn to online shopping for their food and snack needs.

On the regional end, the Low-calorie Toast market in North America is expected to account for the maximum share during the analysis period. One of the key drivers of regional growth includes the increasing focus on health and wellness among consumers. Many consumers are looking for healthier snack options that fit into their busy lifestyles, and low-calorie toast products are seen as a convenient and nutritious choice. Additionally, there is a growing trend towards low-calorie diets, with more people seeking out foods and snacks that are lower in calories, sugar, and fat. This trend is expected to continue to drive demand for low-calorie toast products in the North American market.

On the other hand, the Low-calorie Toast Market in Asia Pacific is witnessing significant growth in recent years, driven by factors such as the increasing focus on health and wellness among consumers, the rising demand for convenient and healthy snack options, and the availability of a wide range of low-calorie toast products in the region.

Recent developments in the technology, mergers and acquisitions, and partnerships within the companies involved in the designing of Low-calorie Toast are expected to create lucrative opportunities for the market growth over the analysis period.

For instance, in June 2021, Arnott’s, an Australian snack food company, launched a new range of low-calorie toast products under its Vita-Weat brand. The products are made with whole grain flour and contain just 40 calories per slice.

Subsequently, in September 2021, Bimbo Bakeries USA, a major bakery company in the United States, launched a new range of low-calorie toast products under its Thomas’ brand. The products are made with whole grain flour and contain just 70 calories per slice.

Data Points Key Statistics
Expected Market Value in 2023 US$ 9.6 Million
Projected Market Value in 2033 US$ 17.8 Million
Growth Rate (2023 to 2033) 6.4% CAGR

Demand for Low-calorie toast will witness a steady recovery in the short term, with an optimistic growth outlook in the long run. Rising health awareness due to increasing lifestyle diseases consumers is propelling the growth of the low-calorie toast market.

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What is Driving Demand for Low-calorie Toast?

Low-calorie toast is rich in fibre content and has complex carbohydrates which are extremely beneficial for good health. Consumers who are facing digestive disorders and gut problems opt for these low-calorie toast as it ensures a reduction in bloating. Another major factor driving the demand for low-calorie toast is that it is majorly demanded by consumers facing obesity issues and want a weight reduction.

Low-calorie toast is gaining traction as it is a food item that is highly consumed at breakfast and snacks time thus it is consumed on daily basis by consumers, therefore, increasing its demand. Consumers nowadays want a healthy breakfast item as it’s the first meal of the day therefore consumers have become extremely health-conscious in choosing their food options.

A diet that is high in whole grains has shown positive results in the human body that includes lowering the risk of type 2 diabetes. Whole grain or multigrain toast are considered to be the best source of low-calorie toast. Whole grain is considered to be very healthy for combating several chronic diseases such as arthritis and inflammatory bowel syndrome.

Due to these several health benefits, there is a lucrative demand in the market for low-calorie toast.

Vegan and Keto Diet to Augment Low-calorie Toast Sales

Various people across the globe adopt the new tread of keto and vegan diet as the best replacement to maintain weight with low carbs and low-calorie toast as these diets have a certain quantity of calories that are to be consumed by a person in a day. Wholegrain toasts give them the needed energy boost as well as enhance their meal with nutrition.

As these toast are made from grains they naturally are plant-derived which are highly in demand by the vegan population. Low-calorie toast gives them the perfect taste as well as the health benefits required. Thus these two categories are augmenting the sales of low-calorie toast.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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The USA and Canada Low-calorie Toast Market Outlook

The USA holds a significant share in the global low-calorie toast market as compared to the other countries as they are the primary producers and suppliers of wheat, which are used to prepare the low-calorie toast. The USA and Canada are known across the globe due to the different kinds of toast varieties sold in the countries.

The growth of the urban population and export market encouraged farmers to produce more wheat and make toast out of it as an end-use product that has led to the rise in the low-calorie toast market. American’s eat toast as a part of daily meal thus they are preferring good quality and nutritious toast options which are low in calorie.

Europe Demand Outlook for Low-calorie Toast Market

To enhance low-calorie toast attractiveness and grab consumers’ attention manufacturers in Europe are launching a variety of combinations like coconut, almond, Cinnamon and flax. One of the types of low-calorie toast is called rye melba toast which is a very popular low-calorie toast category.

Despite the COVID-19 challenges, most European countries have maintained a steady growth due to technological advancement in the area as well as by adopting various online sales channel like online retail. Europe is also expected to grow with a lucrative CAGR over the forecast period.

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Who are the Key Manufacturers and Suppliers of Low-calorie Toast?

Some of the leading manufacturers and suppliers of low-calorie toast are

  • Ezekiel
  • Sanofi
  • Eureka Co.
  • Flower foods
  • Campbell Soup Company
  • Hain Celestial
  • Pinnacle Foods
  • Sara Lee Corporation
  • Havas
  • Nature’s Harvest
  • Angelic Bakehouse
  • Britannia
  • Ubiquitous Foods Pvt Ltd
  • Modern Food Industries
  • Davars
  • Earth Grains Baking Company
  • Others

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.

The report also maps the qualitative impact of various market factors on market segments and geographies.

Key Segments of Low-calorie Toast Market

By Source:

  • Wheat
  • Oats
  • Flax
  • Soy

By Nature:

  • Organic
  • Vegan
  • Conventional

By Application:

  • Food and Beverages Industry
    • Bakery and Confectionery
    • Snacks
    • Others
  • Household
  • Food service Industry

By Distribution Channel:

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Supermarket/Hypermarket
    • Groceries
    • Modern trade
    • Convenience Stores
    • Speciality stores
    • Online Retail
    • Others
    • Online Retail

By Region:

  • North America
    • USA and Canada
  • Latin America
    • Mexico, Brazil, Peru, Chile, and others
  • Western Europe
    • Germany, United Kingdom, France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg
  • Eastern Europe
    • Poland and Russia
  • Asia Pacific
    • China, India, Japan, ASEAN, Australia, and New Zealand
  • The Middle East and Africa
    • GCC, Southern Africa, and North Africa


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