Toasted Flour Market

Toasted Flour Market Snapshot

The global toasted flour market size is expected to be valued at US$ 7.1 Billion in 2032 and exhibit astonishing growth at a CAGR of 5.6% in the forecast period from 2022 to 2032. Increasing demand for toasted flour in the bakery and confectionery industry is likely to drive the market in the upcoming years. As per FMI, the global toasted flour market reached US$ 3.5 Billion in 2022.

When the flour is toasted in the microwave, oven, or on the stovetop, its raw taste disappears and it becomes golden brown. The darker the color of the toasted flour, the thick and nuttier the flavor.

Sales of toasted flour are expected to grow at a fast pace in future years owing to its ability to add a velvety and soft texture to various food items. Numerous types of flour benefit from this toasting process, including gluten-free, whole grain, whole wheat, and all-purpose flour.

As flour is a raw ingredient, the raw dough has a high risk of becoming the home to various pathogens, such as E. coli. Thus, heating or toasting the flour helps in killing the bacteria that may be otherwise present on it and prevent the spreading of chronic diseases.

How is the Demand for Cookies Propelling the Toasted Flour Market Growth?

Increasing usage of toasted flour in the preparation of pizza dough, brownies, roux, edible cookie dough, and cookies is likely to propel the market in future years. The rising demand for chocolate cookies in developed countries, such as the U.K., the U.S., and Germany is anticipated to bolster the toasted flour market growth in future. Several bakery goods manufacturers are striving to attract customers by creating novel packaging solutions, as well as by introducing new cookie flavors.

Increasing trend of gifting bakery and confectionery products on numerous occasions is another crucial factor that is likely to drive the market. In addition to that, the high demand for digestive and oats cookies owing to the surging awareness of health and wellness among consumers is set to augment growth.

Which Factors Are Restraining the Toasted Flour Market Growth?

Toasted flour has had many of their nutrients and fibers removed during the heating process. It can be quickly metabolized by the body and can surge one’s blood sugar level. Baked goods manufacturers often use trans fats while preparing their products as they can extend the product’s shelf life and are relatively low cost. Trans fats can raise one’s level of cholesterol, thereby increasing the risk of diabetes, strokes, and heart disease. Spurred by the aforementioned factors, sales of toasted flour may decline in future.

Nandini Roy Choudhury

Principal Consultant

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Why is Food Customization Pushing the North America Toasted Flour Market?

North America is projected to generate the largest toasted flour market share in the assessment period. The higher consumption of sandwich biscuits in the U.S. and Canada, especially among the working class population is expected to bolster the regional market. The easy availability of a large number of cookie flavors, such as peanut butter, chocolate, and buttercream is another vital factor that is set to accelerate the market.

Moreover, the increasing desire for customization in food items, as well as convenience foods is likely to augur well for the North America market. The high disposable income of people and the rising number of bakeries across this region is also projected to aid growth.

How Are Mobile Apps Augmenting the Asia Pacific Toasted Flour Market?

Asia Pacific is estimated to remain in the second position in the projected period backed by the rising demand for pizza in developing countries, such as India and China. The presence of several large- and mid-scale pizzerias across these countries is also expected to drive the market in future.

The rising popularity of numerous mobile applications and websites to order food at the convenience of an individual’s home is one of the current trends pushing the consumption of pizzas and other fast food items across Asia Pacific. Besides, new product launches by reputed companies, such as Oreo and Dunkin in this region are likely to foster the demand for toasted flour.

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Market Competition

Some of the leading companies operating in the toasted flour market include Montana, Nutrigerm, Archer-Daniels-Midland Company, ITC Limited, Cargill Inc., Bob’s Red Mill Natural Foods Inc., Ardent Mills Corporate, King Arthur Flour Company Inc., Conagra Brands Inc., Bunge Milling Inc., Hodgson Mill, Smucker Company, and General Mills Inc. among others.

Leading players are increasingly adopting various organic and inorganic growth strategies to strengthen their positions in the market. The majority of these key players are aiming to adopt organic growth strategies, including product approvals and new product launches to cater to the ever-increasing demand from consumers. Meanwhile, a few other companies are engaging in the expansion of their customer base, as well as distribution networks to generate high shares.

Report Scope

Key Segments Profiled in the Toasted Flour Industry Survey

By Product:

• Wheat Flour
• Soybean Flour
• Rice Flour
• Corn Flour
• Other

By End User:

• Household
• Commercial
• Institutional
• Food Service
• Food Manufacturers
• Others

By Application:

• Bread and Bakery Products
• Noodles and Pasta
• Crackers and Cookies & Biscuits
• Animal Feed
• Other

By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online Stores

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East and Africa