Sorghum is traditionally grown in India and Africa, now also cultivated in United States is getting popular among individuals across the globe. Sorghum flour derived from grains of sorghum are health beneficial, owing to which it is gaining traction in the global market. Sorghum is widely used as animal feed across the globe, but slowly made a space as a substitute for human food as well. Sorghum flour is said to be gluten-free, owing to which it has entered into health food spotlight in past few years. Increasing number of diabetics across the globe are switching to gluten free diets, as it is assumed that gluten raises blood sugar levels. Sorghum flour is used as a substitute for wheat in household use and also used in bakeries for preparation of gluten-free bakery products.
Sorghum flour market is expected to witness significant growth over the forecast period, owing to increasing demand for gluten free products among the population across the globe. Increasing health consciousness among the individuals across the globe is driving the sales of sorghum flour market.
Sorghum Flour Market: Segmentation
Sorghum flour market is segmented on the basis of nature, end-use and sales channel and region.
On the basis of nature, sorghum flour market is segmented into organic and conventional. Organic segment of sorghum flour market is expected to witness relatively high growth over the forecast period, as it is proven and believed that organic products are more healthful as compared to conventional food products.
On the basis of end-use, sorghum flour market is segmented into household and food industry. Food industry segment is sub-segmented into bakery, hotels & restaurants and others.
Sorghum flour market is further segmented on the basis of sales channel into direct sales and retail sales. Retail sales is further sub-segmented into modern trade, specialty stores, modern grocery stores, online retailing and other retailing formats. Specialty stores segment is expected to exhibit relatively high value CAGR over the forecast period.
Sorghum Flour market: Drivers, Restraints, and Trends
In the past few years, increasing rate of gluten intolerance among indivduals across the globe is leading to growth of sorghum flour market over the forecast period. In many developed regions such as Europe, Canada, the U.S., sorghum flour market is booming, owing to couple of reasons such as increasing health consciousness among individuals, gluten intolerance and increasing diabetes. Millennial demographic of the world is increasingly inclined towards gluten free diets, which is a factor driving growth of sorghum flour market. Changing lifestyles and increasing awareness about the health benefits associated with sorghum flour is also expected to drive demand for sorghum flour. Because of all these factors, people are preferring to consume sorghum flour, which is driving growth of the sorghum flour market and this is expected to continue over the forecast period.
On the other side, cross contamination of sorghum grains could impede the market’s trajectory over the forecast period and affect the sales of sorghum flour market. In addition, relatively high prices of sorghum flour also limits the scope for the sales and could possibly hamper the growth of sorghum flour market to an extent.
Shifting focus of individuals towards gluten free and dairy free products is trending, owing to health issues, increasing diabetes etc. Also, increasing number of individuals in North America and Europe are preferring to buy organic food products irrespective of high prices.
Sorghum Flour Market: Regional Outlook
On the basis of region, Sorghum Flour market is segmented into five different regions: North America, Latin America, Europe, Asia Pacific and MEA.
Among these regions, Europe and the U.S. is expected to have the major value and volume share of sorghum flour market globally, as both of these regions accounts for relatively high consumption of sorghum flour. The MEA also holds significant share of sorghum flour, as sorghum flour is used traditionally in Africa. The Latin America sorghum flour market is expected to grow significantly over the forecast period, but is anticipated to account for a lower growth rate than the APAC region, owing to a greater number of emerging economies in APAC. In Asia Pacific region the countries like China, Japan, India and Australia are generating the major revenue. The APAC sorghum flour market is estimated to account for relatively high value CAGR over the forecast period, owing to a larger consumer base, combined with a higher number of retail outlets than any other region.
Sorghum Flour Market: Key Players
Some of the key players in Sorghum Flour market are The Hain Celestial Group, Inc., Jamestown Mills, Agspring, LLC (Firebird Artisan Mills), Bob's Red Mill Natural Foods, Inc., Nu Life Market, Shipton Mill Ltd, Ardent Mills, and others.
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