Banana Flour Market: Use of Banana Flour in Beverages to Push Revenue Sales of Banana Flour in the Coming Years: Global Industry Analysis (2012 - 2016) and Opportunity Assessment (2017 - 2027)

Global Brands and Local Manufacturers of Grain Flour Alternatives to Govern Competitive Landscape in Banana Flour Market

The global consumption of banana flour is forecast to surpass 400,000 MT by the end of 2027. The steadily growing demand for banana flour is catered by a large number of companies, which make the banana flour market a fragmented landscape. A majority of key companies competing in the global banana flour landscape are based in the US and hold key market presence across North America. Besides large players, a significant number of domestic enterprises or manufacturers of grain flour alternatives such as banana flour play a crucial role in shaping the competitive landscape of banana flour market.

Gluten-free and Mineral-rich Profile of Banana Flour to Push Consumption among Bakeries and Noodles Manufacturers

Banana flour as an alternative to wheat flour has been one of the common ingredients used in bakery sector, especially in Latin America and MEA. With growing awareness about rich magnesium, potassium, and manganese content of banana flour and the associated cost competitiveness, the bakery markets in other regions are also anticipated to generate decent demand for banana flour in the near future.

Moreover, a majority of African countries have been using cooking or green banana flour as a fiber-rich ingredient in noodles, which is witnessing further traction with the growing popularity of gluten-free noodles. Increasing focus of the gluten-free segment on large scale production of gluten-free noodles is most likely to boost the uptake of banana flour by the food industry.  

Africa’s Lead for Green Banana and Banana Flour to Underpin MEA’s Massive Revenue Share in Banana Flour Market

Around 45% share of the total banana flour market revenue is accounted by MEA market for banana flour, which is majorly driven by East and West African regions. Consumption of green banana in countries such as Uganda and Tanzania is considerably high, as the population considers green banana as one of the prime carbohydrate sources.

Bakery sector in these regions also consumes notable volumes of green banana flour, of which the leftover is often exported overseas to international buyers based in the US, Europe, UAE, and Japan. While this underscores high potential business opportunities in East Africa for banana flour manufacturers, governments in African region that are initiating steps for production and promotion of banana flour will further complement the growth of banana flour market across MEA.

Banana Flour Consumption to Witness a Steady Surge Owing to an Edge over Other Sources of Resistant Starches

Banana flour is rich in resistant starch (RS) that resists the process of blood sugar breakdown, eventually reducing the blood glucose level. Moreover, research has proven the capability of RS in green banana flour to help in proliferation of gut-healthy microbial population, offering a wide range of benefits to the gut health promoting a healthy colon. Banana flour RS thus also serves as an effective probiotics carrier, boosting the immune system.

In addition, a considerable population across the early banana flour adoption regions consume banana flour as their regular weight reduction regime. Recently, the FDA categorized RS from banana flour as a dietary fiber. With increasing consumer awareness about the RS functional superiority of banana flour over other sources of RS such as banana will continue to provide green banana flour a distinct edge over counterparts – boosting the demand for banana flour in the near future.

Competition Tracking: Global Banana Flour Market

Among a large number of companies operating actively in the competitive landscape of global banana flour market, NuNatural Inc., Zuvii, NOW Health Group Inc., Diana Foods, ADM Wild Europe GmbH & Co. KG, and KADAC Pty Ltd constitute an important chunk of players. A majority of them will focus on effective marketing and promotional strategies, in addition to the extension of their gluten-free offerings portfolio.

Moreover, mergers and acquisitions targeting global expansion will remain a key strategy for a number of companies in banana flour market. A growing trend of fortified flours is expected to influence strategic developments in banana flour market in the near future. Furthermore, in an effort to maintain a stronghold in the food ingredients space, companies are expected to consider innovation as the key strategy.

IAG's NuBana brand specializes in an extensive range of different banana flour grades indigenous to Ecuador. The company promotes this banana flour range as a clean labeled functional ingredient, which is expected to open lucrative business opportunities within the food and beverages sector, especially for beverages, puddings, pasta, sauces, crackers, fruit fillings, cereal bars, and even baby food.

Detailed Market Segmentation

Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific
• Middle East and Africa

Application

• Beverages
• Pet Food and Feed Industry
• Household
• Food Industry

Source

• Organic
• Conventional
  • Bakery & Snacks
  • Infant Foods
  • Filling and Dressings
  • Soups and Sauces
  • Others

Sales Channel

• Direct Sales
• Indirect Sales
  • Modern Trade
  • Convenience Store
  • Specialty Store
  • E-Retailers
  • Other retail format