Gluten is a group of proteins often found in food products like wheat, barley, rye, and other cereal products. It is responsible for the soft, chewy texture that is characteristic of most gluten-containing cereal-based products. Gluten has a lot of beneficial functions in the food we consume thus it’s used in a variety of food item including beverages. However, people do show intolerance and allergy towards the consumption of gluten rich products, and this has posed problem to the food industry. This problem lead to the production of gluten free products which serve as an alternative to gluten rich products.
Gluten free products market is expected to record a tremendous growth over the forecast period owing to the rise in application in various food industry and the health benefits associated with the consumption. Other factors such as major market players focus on new innovations to attract consumers towards the consumption of gluten free items.
Gluten-Free Products Market Drivers
There has been a significant increase in the demand for gluten-free products in the global market, especially in the bakery and fast food industry. This industry is focused on the provision of gluten-free products for individuals who show allergy towards the consumption of gluten products. The rise in demand from the millennials, taste change, and the increase in demand for gluten-free snacks fuel the growth of the market globally.
Consumers’ shift towards a healthy lifestyle is a crucial factor to watch out for, as this is expected to drive the market forward over the forecast period. The rise in number of working women is a boost for the market. Gluten free products can be consumed anywhere within a short time; hence the convenience of gluten free product is another growth driver.
Furthermore, the ease of accessibility of gluten free product from retail store accelerates the growth of the market globally. Gluten free products can be obtain from various retail stores such as convenience store, drugstores, specialty stores, and pharmacies.
Gluten Free Products Market Restraints
The global gluten-free products market might witness a decline in growth in the future. And this is due to the lack of awareness of the celiac disease among individuals globally. Celiac disease is a digestive disorder resulting from an immune reaction to food like wheat, barley, and rye, which are often rich in gluten protein..
Gluten Free Products: Region-wise Analysis
North America remains the largest market for gluten free products owing to the rise in consumer health consciousness within the US. Europe is developing almost rapidly in the gluten-free products owing to the rise in popularity among the millennial and the increase in demand for diversified food products. Aside from this, the adoption of healthy lifestyle and the rise in demand for non allergic food products is expected to trigger the growth of the industry over the forecast period.
Increase in disposable income, and the change in consumer demography in the Asia Pacific are forces expected to drive the gluten free products market in the region. In addition to this, the increase in awareness of celiac disease is strong driving force which is projected to raise the demand for gluten free products over the foreseeable period as consumers are concerned about their health.
Gluten Free Products: Competitive Landscape
- The Kraft Heinz Company
- The Hain Celestial Group, Inc.
- Pinnacle Foods Inc.
- General Mills, Inc.
- Kellogg Company.
Other players operating in the industry include:
- Hero AG (Switzerland)
- Barilla GER Fratelli SPA
- Pasia Plc
- Dr. Schar AG/SPA
- Freedom Foods Group Limited
- Genius Foods
- Enjoy Life Foods
- Norside Foods Ltd.
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Global Gluten Free Products Market Segment Analysis
The global free products market can be segmented on the following basis:
- Gluten-free Baby food
- Gluten-free Pasta
- Gluten-free Bakery Products
- Gluten-free Ready Meals
By Distribution Channel
- Specialty Stores
- Convenience Stores
- Hotels & Restaurants
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
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