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Matcha Market

Market Insights on Matcha covering sales outlook, demand forecast & up-to-date key trends

Matcha Market By Grade Type (Ceremonial, Classic, Café, Culinary), Nature Type (Organic, Conventional), End-Use Type (Food Processing, Beverage Processing, Personal Care, Foodservice), Packaging Type (Bulk Bags, Cartons, Sachets, Tins) & Region - Forecast to 2021 - 2031

Matcha Market Snapshot

[265 Pages Report] In a recent study, ESOMAR-certified consulting firm Future Market Insights (FMI) projects a favorable demand outlook for the global matcha market during the forecast period 2021 to 2031. The global matcha sales are poised to total US$ 2.28 Bn in 2021, exhibiting a stellar 10.2% CAGR.

Rising applications of matcha across diverse end-use industries such as food and beverages, personal care, and food service will continue augmenting market growth. Apart from this, increasing sales of ready-to-drink beverages are anticipated to steer market growth in the upcoming years.

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Key Points Covered in Matcha Market Survey

  • Market estimates and forecast 2021-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Matcha Market and how to Navigate
  • Recommendation on Key Winning Strategies

Matcha Market Historic Sales Compared to 2021-2031 Forecast Outlook

Demand for matcha increased at a steady pace between 2016 and 2020 with the market recording 8.4% CAGR. Growth can be attributed to emerging trends of diets such as vegan, keto, and gluten-free and increasing consumers' preference towards cleaner ingredients in food products.

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Sales were however stunted due to lockdown restrictions imposed to control the COVID-19 outbreak. With expedited vaccination drives across the globe, FMI projects matcha sales to recover significantly, as the market experience year-over-year growth of 7.4% between 2020 and 2021.

Increasing applications of matcha in skincare products are further anticipated to drive sales in the market. Besides this, easy availability of matcha through online and offline sales channels will continue driving market growth.

How are Health Benefits of Matcha Affecting Sales?

Matcha tea has evolved from a regular Japanese drink to a brilliant concoction bursting with healing properties. Matcha contains ten times more antioxidants than green tea, making it a widely popular superfood.

Matcha has lower caffeine content as compared to green tea and black tea. Hence, it is widely preferred by individuals as a delicate summer drink or a hot cup in winters. The myriad of health benefits associated with matcha is a key factor propelling sales of matcha products such as powders, ready-to-drink beverages, baked goods, and ice-cream.

As per a study by The American Journal of Clinical Nutrition, randomized controlled trials in 14 individuals showed that the administration of green tea beverages or extract can significantly reduce low-density lipoprotein (LDL) concentrations in adults. Another study by the U.S. National Library of Medicine National Institutes of Health claims that green tea extract can potentially reduce liver enzymes in patients with non-alcoholic fatty liver disease.

Matcha is loaded with vitamins and minerals, from vitamin C, A, B, F, and P to magnesium, potassium, zinc, and calcium. The nutrients and minerals supplement heart and brain function, improve bone and cartilage health and oral hygiene.

Further, matcha is a popular drink among weight-watchers as the thermogenic properties present in catechins help in speeding up the calorie-burning process. Regular consumption of matcha also lowers blood pressure and the combined effects of ECGC and polyphenols slow down cartilage destruction, protecting limbs from developing rheumatoid arthritis.

Keeping, companies are investing in intensive research and developments to leverage the full potential of match tea to improve sales prospects in the market

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Application of Matcha in Skincare Products to Gain Momentum

Growing demand for natural and organic skincare products is propelling the incorporation of matcha tea in products such as lotions, cleansers, and balms. Skincare enthusiasts and influencers are constantly recommending and seeking matcha-infused products.

As matcha is a great source of antioxidants, it effectively fights inflammation and soothes irritates the skin.

Epigallocatechin Gallate (ECGC) is found potently in matcha tea, a powerful agent that neutralizes and reduces oxidative stress in skin which can accelerate cellular aging. Topical usage of matcha helps caffeine penetrate into the skin, promoting skin firmness overtime.

Matcha also contains methylxanthines which stimulated microcirculation and promote healthy and clear skin and improves complexion. In addition, the polyphenols in matcha tea potentially act as a protectant against UV rays and environmental damage.

Hormonal acne is quite common among teenagers and adults alike. It is often aggravated by stress and excess androgen hormones that cause sebaceous glands to produce excess sebum. The anti-androgenic properties of ECGC in matcha help combat stress and control androgen hormones, which in turn helps in controlling acne breakouts. These factors are indicative of high demand and sales in the matcha market.

Bakery and Beverage Products to Steer Sales of Culinary Grade Matcha

The versatility of matcha tea is propelling its incorporation in baked goods and ready-to-drink (RTD) beverages. Adding matcha tea in baked goods gives a unique flavor profile and instantly converts regular bakery products to superfoods.

When it comes to baking, fresh tea leaves are generally not ideal as they are harder to incorporate in batters. As matcha is available in powdered form, it suits the texture profile of other ingredients such as flour and refined sugar, which makes it easier to mix and incorporate.

Since matcha has an earthy flavor and grassy notes, honey, agave, raw sugar, and maple syrup are added to balance out and achieve sweet flavor and aroma in bread, cakes, and biscuits.

In addition to baked goods, matcha flavored ready-to-drink (RTD) beverages are becoming a crowd favorite. The RTD beverage industry has fully revamped itself to cater to a growing consumer base that demands plant-based foods and beverages without added sweeteners and artificial flavoring.

Increasing number of customers are adhering to specialized diets such as keto, gluten-free and keto, and vegan, and companies are capitalizing on this trend by offering nutrient-rich, organic, and unique forms of matcha flavored drinks. Sales of popular drinks including matcha lattes, sparkling teas, mocktails, cocktails, and

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Matcha Market Country-wise Insights

What is the U.S. Demand Outlook for Matcha in the U.S.?

As per FMI’s analysis, the matcha market in the U.S. is projected to witness high demand, owing to growing interest in plant-based foods in the country. Consumers are increasingly preferring plant-based beverages as opposed to sugary soft drinks, which is translating into lucrative sales prospects in the matcha market.

Aligning with the prevailing trend of vegan food consumption, restaurants, cafes, and bakeries are offering matcha-based dishes and beverages in their menus. Additionally, key market players such as Starbucks Corporation and Hain Celestial Group Inc. is are launching various matcha-based beverages and food products in the market, further augmenting the market growth.

Owing to these factors, FMI projects the North America matcha market to grow at a robust 8.7% CAGR between 2021 and 2031.

How Will Matcha Sales Fare in the U.K.?

Consumption of black tea in the U.K. has always remained high. However, consumers' interest in lighter flavor notes offered by matcha tea is gaining momentum, leading to increased sales of matcha flavored products.

Moreover, household consumption of matcha in the U.K. is significantly attracting sales. Homebound individuals are inclining towards the health benefits derived from matcha, such as anti-stress and anti-inflammatory properties. As per FMI’s in-depth regional analysis, sales prospects of match

Matcha Market Category-wise Insights

Sales of Culinary Grade Matcha to Remain High

Increasing demand for plant-based ingredients in packaged food products is driving sales of culinary grade matcha. Sales of packaged food products such as savory snacks, ready-to-drink beverages, and baked products will continue propelling demand for matcha in the upcoming years.

Moreover, anti-inflammatory properties and unique taste of matcha are encouraging its application in various culinary dishes. These factors are anticipated to place culinary grade matcha as the most preferred grade.

Organic Matcha to Remain Highly Sought-After

Organic matcha is known to comprise higher nutrient content and flavors as compared to non-organic, conventional matcha. Organic ingredients maintain the authenticity of food products as don’t contain pesticide and preservatives.

As the demand for natural products continues to grow, sales of organic matcha will continue gaining traction throughout the forecast period.

Food Service To Dominate the End-Use Segment, Followed by Household

Sales of matcha-based beverages such as smoothies, lattes, and milkshakes in cafés and restaurants are increasingly gaining traction. Consumers who prefer new flavor profiles and exotic blends of matcha are flocking to artisanal café's and specialty restaurants, which is driving sales of matcha in the foodservice segment.

On the flip side, an increasing number of customers are preparing matcha tea at home to achieve its natural flavor profile, without adding sugar and additional flavors. Additionally, home bakers and confectioners are incorporating matcha in various goods such as cakes, muffins, cookies, and bread, resulting in high demand for matcha for household consumption.

Stand-Up Pouches Will Be the Most-Preferred Form of Packaging

By packaging type, stand-up pouches are projected to account for maximum market share. Longer shelf life and convenience offered by stand-up pouches are key factors driving sales of the same.

Additionally, due to rising environmental concerns, consumers are looking for sustainable packaging formats that protect the quality of food and reduce waste. Stand-up pouches made from sustainable packaging material fulfill the criteria and protect the product from internal contamination.

Indirect Sales Channels Are Anticipated to Account for Maximum Market Share

Based on sales channels, sales of matcha through indirect sales channels including supermarkets, hypermarkets, convenience stores, specialty stores, and online retail is estimated to remain high through 2031.

As companies are launching innovative matcha-based products, customers are finding it easier to buy them through local grocery stores and supermarkets. Some matcha brands are also retailing through direct-to-consumer approach, where customers can buy superior quality matcha blends through the company's website and get them delivered at their doorsteps.

Competitive Landscape

Top 5 players in the global matcha market include ITO EN Ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, McCormick & Company, Inc., accounting for 15-20% of the total market share.

Leading players operating in the matcha market are launching innovative products and combine flavors to cater to the growing consumers' demand. Apart from this, mergers, acquisitions, and collaborations will remain key growth strategies among competitors through 2031.

For instance:

  • In August 2021, Ito En collaborated with Taiyo International to supply high-quality matcha for food, beverages, and supplements in North America. As a part of this partnership, Taiyo is introducing Ito En’s diverse product portfolio of culinary organic matcha powder and ceremonial matcha powder in the North American market.
  • In November 2020, Aiya Co. Ltd. added a new product to its vast portfolio, known as Sweetened Matcha To Go. The product is available in powdered form and can be easily prepared at home without any hassle.

Scope of Report

Attribute

Details

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa

Key Segments Covered

Grade Type, Nature Type, End-Use Type, Packaging Type, Sales Channel Type, and Regions

Key Companies Profiled

  • ITO EN Ltd.
  • Tata Global Beverages Ltd.
  • Starbucks Corporation
  • The Hain Celestial Group Inc.
  • Unilever PLC
  •  Aiya-Co. Ltd.
  • The AOI Tea Company
  • McCormick & Company, Inc.
  • Matchaah Holdings Inc.
  • The Republic of Tea
  • Clearspring Ltd.
  • Andrews & George Company Limited
  • Green Foods Corporation
  • Marukyu-Koyamaen Co. Ltd.
  • Foodchem International Corporation

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Matcha Market by Category

By Grade Type:

  • Ceremonial
  • Classic
  • Café
  • Culinary

By Nature Type:

  • Organic
  • Conventional

By End-Use Type:

  • Food Processing
  • Beverage Processing
  • Personal Care
  • Foodservice
    • Tea Shops/Café
    • Restaurants
  • Institutional
  • Household

By Packaging Type:

  • Bulk Bags
  • Cartons
  • Sachets
  • Stand Up Pouches
  • Tins

By Sales Channel Type:

  • Direct Sales
  • Indirect Sales
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retailing

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • China
  • Japan
  • Southeast Asia and rest of Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

The global matcha market is forecast to reach US$ 2.28 Bn in 2021.

The global matcha market experienced healthy growth between 2016 and 2020, registering a positive 8.4% CAGR.

Growing preference for non-alcoholic beverages among millennials, coupled with increasing applications of matcha in skincare and food & beverage industries are driving matcha sales.

ITO EN Ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, McCormick & Company, Inc. are the top 5 players operating in the global matcha market.

North America matcha market is projected to grow at a robust 8.7% CAGR.

The European matcha market is poised to expand at an impressive 9.4% CAGR.

South Korea is anticipated to hold 4.7% of the global matcha market share.

Table of Content

1. Executive Summary

    1.1. Market Overview

    1.2. Market Analysis

    1.3. FMI Analysis and Recommendations

    1.4. Opportunity Matrix

2. Market Introduction

    2.1. Market Definition

    2.2. Market Taxonomy

3. Matcha Market Background

    3.1. Global Tea Industry Outlook

    3.2. Comparison of Tea Consumption v/s GDP-PPP

    3.3. Japan Tea Production Outlook

    3.4. Trade Scenario of Green Tea

    3.5. Macro-Economic Indicators

    3.6. Global Economic Outlook

        3.6.1. Global GDP by Region and Country, 2021–2021

        3.6.2. Global Industry Value Added

        3.6.3. Global Food and Beverage Industry Outlook

    3.7. Value Chain Analysis

    3.8. Market Dynamics

        3.8.1. Drivers

        3.8.2. Restraints

        3.8.3. Opportunities

        3.8.4. Trends

    3.9. Forecast Factors – Relevance and Impact

4. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031

    4.1. Market Volume (Metric Tons) and Forecast

    4.2. Market Value (US$ Mn) Projections

5. Global Matcha Market Pricing Analysis

    5.1. Regional Average Pricing Analysis (US$/MT)

        5.1.1. North America

        5.1.2. Latin America

        5.1.3. Western Europe

        5.1.4. Eastern Europe

        5.1.5. China

        5.1.6. Japan

        5.1.7. Southeast Asia & rest of APAC

        5.1.8. Middle East & Africa

    5.2. Pricing Analysis, By Grade

6. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Region

    6.1. Introduction

    6.2. Historical Market Value (US$ Mn) and Volume (MT) By Region, 2021–2031

    6.3. Market Value (US$ Mn) and Volume (MT) Forecast By Region, 2021-2031

        6.3.1. North America

        6.3.2. Latin America

        6.3.3. Western Europe

        6.3.4. Eastern Europe

        6.3.5. China

        6.3.6. Japan

        6.3.7. Southeast Asia & rest of APAC

        6.3.8. Middle East & Africa

    6.4. Attractiveness Analysis by Region

7. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Grade

    7.1. Introduction

    7.2. Historical Market Value (US$ Mn) and Volume (MT) By Grade, 2021–2031

    7.3. Market Value (US$ Mn) and Volume (MT) Forecast By Grade, 2021-2031

        7.3.1. Ceremonial

        7.3.2. Classic

        7.3.3. Café

        7.3.4. Culinary

    7.4. Attractiveness Analysis By Grade

8. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Nature

    8.1. Introduction

    8.2. Historical Market Value (US$ Mn) and Volume (MT) By Nature, 2021–2031

    8.3. Market Value (US$ Mn) and Volume (MT) Forecast By Nature, 2021-2031

        8.3.1. Organic

        8.3.2. Conventional

    8.4. Attractiveness Analysis By Nature

9. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by End Use

    9.1. Introduction

        9.1.1. Market Value Share Analysis By End Use

        9.1.2. Y-o-Y Growth Analysis By End Use

    9.2. Historical Market Value (US$ Mn) and Volume (MT) By End Use, 2021–2031

    9.3. Market Value (US$ Mn) and Volume (MT) Forecast By End Use, 2021-2031

        9.3.1. Food Processing

        9.3.2. Beverage Processing

        9.3.3. Personal Care

        9.3.4. Foodservice

            9.3.4.1. Tea Shops/Café

            9.3.4.2. Restaurants

        9.3.5. Institutional

        9.3.6. Household

    9.4. Attractiveness Analysis By End Use

10. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Packaging

    10.1. Introduction

    10.2. Historical Market Value (US$ Mn) and Volume (MT) By Packaging, 2021–2031

    10.3. Market Value (US$ Mn) and Volume (MT) Forecast By Packaging, 2021-2031

        10.3.1. Bulk Bags

        10.3.2. Cartons

        10.3.3. Sachets

        10.3.4. Stand Up Pouches

        10.3.5. Tins

    10.4. Attractiveness Analysis By Packaging

11. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Sales Channel

    11.1. Introduction

    11.2. Historical Market Value (US$ Mn) and Volume (MT) By Sales Channel, 2021–2031

    11.3. Market Value (US$ Mn) and Volume (MT) Forecast By Sales Channel, 2021-2031

        11.3.1. Direct Sales

        11.3.2. Indirect Sales

            11.3.2.1. Hypermarkets/Supermarkets

            11.3.2.2. Convenience Stores

            11.3.2.3. Specialty Stores

            11.3.2.4. Online Retailing

    11.4. Attractiveness Analysis By Sales Channel

12. North America Matcha Market Analysis 2016–2020 and Forecast 2021–2031

    12.1. Introduction

    12.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

    12.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

        12.3.1. By Country

            12.3.1.1. U.S.

            12.3.1.2. Canada

        12.3.2. By Grade

        12.3.3. By Nature

        12.3.4. By End Use

        12.3.5. By Packaging

        12.3.6. By Sales Channel

    12.4. Market Attractiveness Analysis

        12.4.1. By Country

        12.4.2. By Grade

        12.4.3. By Nature

        12.4.4. By End Use

        12.4.5. By Packaging

        12.4.6. By Sales Channel

    12.5. Drivers and Restraints: Impact Analysis

    12.6. Key Participants Market Presence Intensity Mapping

13. Latin America Matcha Market Analysis 2016–2020 and Forecast 2021–2031

    13.1. Introduction

    13.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

    13.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

        13.3.1. By Country

            13.3.1.1. Brazil

            13.3.1.2. Mexico

            13.3.1.3. Argentina

            13.3.1.4. Rest of Latin America

        13.3.2. By Grade

        13.3.3. By Nature

        13.3.4. By End Use

        13.3.5. By Packaging

        13.3.6. By Sales Channel

    13.4. Market Attractiveness Analysis

        13.4.1. By Country

        13.4.2. By Grade

        13.4.3. By Nature

        13.4.4. By End Use

        13.4.5. By Packaging

        13.4.6. By Sales Channel

    13.5. Drivers and Restraints: Impact Analysis

    13.6. Key Participants Market Presence Intensity Mapping

14. Western Europe Matcha Market Analysis 2016–2020 and Forecast 2021–2031

    14.1. Introduction

    14.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

    14.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

        14.3.1. By Country

            14.3.1.1. Germany

            14.3.1.2. France

            14.3.1.3. U.K.

            14.3.1.4. Italy

            14.3.1.5. Spain

            14.3.1.6. BENELUX

            14.3.1.7. Nordic

            14.3.1.8. Rest of Western Europe

        14.3.2. By Grade

        14.3.3. By Nature

        14.3.4. By End Use

        14.3.5. By Packaging

        14.3.6. By Sales Channel

    14.4. Market Attractiveness Analysis

        14.4.1. By Country

        14.4.2. By Grade

        14.4.3. By Nature

        14.4.4. By End Use

        14.4.5. By Packaging

        14.4.6. By Sales Channel

    14.5. Drivers and Restraints: Impact Analysis

    14.6. Key Participants Market Presence Intensity Mapping

15. Eastern Europe Matcha Market Analysis 2016–2020 and Forecast 2021–2031

    15.1. Introduction

    15.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

    15.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

        15.3.1. By Country

            15.3.1.1. Russia

            15.3.1.2. Poland

            15.3.1.3. Rest of Eastern Europe

        15.3.2. By Grade

        15.3.3. By Nature

        15.3.4. By End Use

        15.3.5. By Packaging

        15.3.6. By Sales Channel

    15.4. Market Attractiveness Analysis

        15.4.1. By Country

        15.4.2. By Grade

        15.4.3. By Nature

        15.4.4. By End Use

        15.4.5. By Packaging

        15.4.6. By Sales Channel

    15.5. Drivers and Restraints: Impact Analysis

    15.6. Key Participants Market Presence Intensity Mapping

16. China Matcha Market Analysis 2016–2020 and Forecast 2021–2031

    16.1. Introduction

    16.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

    16.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

        16.3.1. By Grade

        16.3.2. By Nature

        16.3.3. By End Use

        16.3.4. By Packaging

        16.3.5. By Sales Channel

    16.4. Market Attractiveness Analysis

        16.4.1. By Grade

        16.4.2. By Nature

        16.4.3. By End Use

        16.4.4. By Packaging

        16.4.5. By Sales Channel

    16.5. Drivers and Restraints: Impact Analysis

    16.6. Key Participants Market Presence Intensity Mapping

17. Japan Matcha Market Analysis 2016–2020 and Forecast 2021–2031

    17.1. Introduction

    17.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

    17.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

        17.3.1. By Grade

        17.3.2. By Nature

        17.3.3. By End Use

        17.3.4. By Packaging

        17.3.5. By Sales Channel

    17.4. Market Attractiveness Analysis

        17.4.1. By Grade

        17.4.2. By Nature

        17.4.3. By End Use

        17.4.4. By Packaging

        17.4.5. By Sales Channel

    17.5. Drivers and Restraints: Impact Analysis

    17.6. Key Participants Market Presence Intensity Mapping

18. Southeast Asia & Rest of Asia Pacific Matcha Market Analysis 2016–2020 and Forecast 2021–2031

    18.1. Introduction

    18.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

    18.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

        18.3.1. By Country

            18.3.1.1. India

            18.3.1.2. Australia & New Zealand

            18.3.1.3. ASEAN Countries

            18.3.1.4. Rest of SEA APAC

        18.3.2. By Grade

        18.3.3. By Nature

        18.3.4. By End Use

        18.3.5. By Packaging

        18.3.6. By Sales Channel

    18.4. Market Attractiveness Analysis

        18.4.1. By Country

        18.4.2. By Grade

        18.4.3. By Nature

        18.4.4. By End Use

        18.4.5. By Packaging

        18.4.6. By Sales Channel

    18.5. Drivers and Restraints: Impact Analysis

    18.6. Key Participants Market Presence Intensity Mapping

19. Middle East & Africa Matcha Market Analysis 2016–2020 and Forecast 2021–2031

    19.1. Introduction

    19.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

    19.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

        19.3.1. By Country

            19.3.1.1. GCC Countries

            19.3.1.2. Turkey

            19.3.1.3. South Africa

            19.3.1.4. Rest of MEA

        19.3.2. By Grade

        19.3.3. By Nature

        19.3.4. By End Use

        19.3.5. By Packaging

        19.3.6. By Sales Channel

    19.4. Market Attractiveness Analysis

        19.4.1. By Country

        19.4.2. By Grade

        19.4.3. By Nature

        19.4.4. By End Use

        19.4.5. By Packaging

        19.4.6. By Sales Channel

    19.5. Drivers and Restraints: Impact Analysis

    19.6. Key Participants Market Presence Intensity Mapping

20. Matcha Market Structure Analysis

21. Competition Analysis

    21.1. Competition Dashboard

    21.2. Competition Developments (Mergers, Acquisitions and Expansions)

    21.3. Competition Deepdive

        21.3.1. ITO EN Ltd.

        21.3.2. Tata Global Beverages Ltd.

        21.3.3. Starbucks Corporation

        21.3.4. The Hain Celestial Group Inc.

        21.3.5. Unilever PLC

        21.3.6. Aiya-Co. Ltd.

        21.3.7. The AOI Tea Company

        21.3.8. McCormick & Company, Inc.

        21.3.9. Matchaah Holdings Inc.

        21.3.10. The Republic of Tea

        21.3.11. Clearspring Ltd.

        21.3.12. Andrews & George Company Limited

        21.3.13. Green Foods Corporation

        21.3.14. Marukyu-Koyamaen Co. Ltd.

        21.3.15. Foodchem International Corporation

22. Assumptions and Acronyms

23. Research Methodology

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List of Tables
  1. Global Matcha Market Value (US$ Mn) and Forecast by Region, 2021–2031

  2. Global Matcha Market Volume (Metric Tons) and Forecast by Region, 2021–2031

  3. Global Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031

  4. Global Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031

  5. Global Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031

  6. Global Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031

  7. Global Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031

  8. Global Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

  9. North America Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031

  10. North America Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031

  11. North America Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031

  12. North America Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031

  13. North America Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031

  14. North America Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031

  15. North America Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031

  16. North America Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

  17. Latin America Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031

  18. Latin America Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031

  19. Latin America Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031

  20. Latin America Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031

  21. Latin America Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031

  22. Latin America Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031

  23. Latin America Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031

  24. Latin America Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

  25. Western Europe Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031

  26. Western Europe Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031

  27. Western Europe Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031

  28. Western Europe Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031

  29. Western Europe Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031

  30. Western Europe Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031

  31. Western Europe Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031

  32. Western Europe Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

  33. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031

  34. Eastern Europe Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031

  35. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031

  36. Eastern Europe Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031

  37. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031

  38. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031

  39. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031

  40. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

  41. China Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031

  42. China Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031

  43. China Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031

  44. China Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031

  45. China Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031

  46. China Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

  47. Japan Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031

  48. Japan Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031

  49. Japan Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031

  50. Japan Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031

  51. Japan Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031

  52. Japan Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

  53. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031

  54. Southeast Asia & Rest of APAC Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031

  55. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031

  56. Southeast Asia & Rest of APAC Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031

  57. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031

  58. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031

  59. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031

  60. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

  61. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031

  62. Middle East & Africa Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031

  63. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031

  64. Middle East & Africa Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031

  65. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031

  66. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031

  67. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031

  68. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

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List of Charts
  1. Global Matcha Market Value (US$ Mn) and Volume (MT) Forecast, 2021–2031

  2. Global Matcha Market Absolute $ Opportunity (US$ Mn), 2021?2031

  3. Global Matcha Market Value (US$ Mn) and % Growth by Region, 2021 & 2031

  4. Global Matcha Market Y-o-Y Growth Rate by Region, 2021 - 2031

  5. Global Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031

  6. Global Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031

  7. Global Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031

  8. Global Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031

  9. Global Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031

  10. Global Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031

  11. Global Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031

  12. Global Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031

  13. Global Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031

  14. Global Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031

  15. Global Matcha Market Attractiveness Analysis by Region, 2021 - 2031

  16. Global Matcha Market Attractiveness Analysis by Grade, 2021 - 2031

  17. Global Matcha Market Attractiveness Analysis by Nature, 2021 - 2031

  18. Global Matcha Market Attractiveness Analysis by End Use, 2021 - 2031

  19. Global Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031

  20. Global Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031

  21. North America Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031

  22. North America Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031

  23. North America Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031

  24. North America Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031

  25. North America Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031

  26. North America Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031

  27. North America Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031

  28. North America Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031

  29. North America Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031

  30. North America Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031

  31. North America Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031

  32. North America Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031

  33. North America Matcha Market Attractiveness Analysis by Country, 2021 - 2031

  34. North America Matcha Market Attractiveness Analysis by Grade, 2021 - 2031

  35. North America Matcha Market Attractiveness Analysis by Nature, 2021 - 2031

  36. North America Matcha Market Attractiveness Analysis by End Use, 2021 - 2031

  37. North America Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031

  38. North America Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031

  39. Latin America Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031

  40. Latin America Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031

  41. Latin America Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031

  42. Latin America Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031

  43. Latin America Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031

  44. Latin America Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031

  45. Latin America Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031

  46. Latin America Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031

  47. Latin America Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031

  48. Latin America Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031

  49. Latin America Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031

  50. Latin America Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031

  51. Latin America Matcha Market Attractiveness Analysis by Country, 2021 - 2031

  52. Latin America Matcha Market Attractiveness Analysis by Grade, 2021 - 2031

  53. Latin America Matcha Market Attractiveness Analysis by Nature, 2021 - 2031

  54. Latin America Matcha Market Attractiveness Analysis by End Use, 2021 - 2031

  55. Latin America Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031

  56. Latin America Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031

  57. Western Europe Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031

  58. Western Europe Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031

  59. Western Europe Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031

  60. Western Europe Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031

  61. Western Europe Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031

  62. Western Europe Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031

  63. Western Europe Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031

  64. Western Europe Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031

  65. Western Europe Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031

  66. Western Europe Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031

  67. Western Europe Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031

  68. Western Europe Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031

  69. Western Europe Matcha Market Attractiveness Analysis by Country, 2021 - 2031

  70. Western Europe Matcha Market Attractiveness Analysis by Grade, 2021 - 2031

  71. Western Europe Matcha Market Attractiveness Analysis by Nature, 2021 - 2031

  72. Western Europe Matcha Market Attractiveness Analysis by End Use, 2021 - 2031

  73. Western Europe Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031

  74. Western Europe Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031

  75. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031

  76. Eastern Europe Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031

  77. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031

  78. Eastern Europe Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031

  79. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031

  80. Eastern Europe Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031

  81. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031

  82. Eastern Europe Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031

  83. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031

  84. Eastern Europe Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031

  85. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031

  86. Eastern Europe Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031

  87. Eastern Europe Matcha Market Attractiveness Analysis by Country, 2021 - 2031

  88. Eastern Europe Matcha Market Attractiveness Analysis by Grade, 2021 - 2031

  89. Eastern Europe Matcha Market Attractiveness Analysis by Nature, 2021 - 2031

  90. Eastern Europe Matcha Market Attractiveness Analysis by End Use, 2021 - 2031

  91. Eastern Europe Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031

  92. Eastern Europe Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031

  93. China Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031

  94. China Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031

  95. China Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031

  96. China Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031

  97. China Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031

  98. China Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031

  99. China Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031

  100. China Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031

  101. China Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031

  102. China Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031

  103. China Matcha Market Attractiveness Analysis by Grade, 2021 - 2031

  104. China Matcha Market Attractiveness Analysis by Nature, 2021 - 2031

  105. China Matcha Market Attractiveness Analysis by End Use, 2021 - 2031

  106. China Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031

  107. China Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031

  108. Japan Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031

  109. Japan Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031

  110. Japan Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031

  111. Japan Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031

  112. Japan Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031

  113. Japan Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031

  114. Japan Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031

  115. Japan Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031

  116. Japan Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031

  117. Japan Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031

  118. Japan Matcha Market Attractiveness Analysis by Grade, 2021 - 2031

  119. Japan Matcha Market Attractiveness Analysis by Nature, 2021 - 2031

  120. Japan Matcha Market Attractiveness Analysis by End Use, 2021 - 2031

  121. Japan Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031

  122. Japan Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031

  123. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031

  124. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031

  125. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031

  126. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031

  127. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031

  128. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031

  129. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031

  130. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031

  131. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031

  132. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031

  133. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031

  134. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031

  135. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Country, 2021 - 2031

  136. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Grade, 2021 - 2031

  137. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Nature, 2021 - 2031

  138. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by End Use, 2021 - 2031

  139. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031

  140. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031

  141. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031

  142. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031

  143. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031

  144. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031

  145. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031

  146. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031

  147. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031

  148. Middle East & Africa Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031

  149. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031

  150. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031

  151. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031

  152. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031

  153. Middle East & Africa Matcha Market Attractiveness Analysis by Country, 2021 - 2031

  154. Middle East & Africa Matcha Market Attractiveness Analysis by Grade, 2021 - 2031

  155. Middle East & Africa Matcha Market Attractiveness Analysis by Nature, 2021 - 2031

  156. Middle East & Africa Matcha Market Attractiveness Analysis by End Use, 2021 - 2031

  157. Middle East & Africa Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031

  158. Middle East & Africa Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031

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