Matcha Market

Matcha Market: Ceremonial Grade Matcha to Capture Palates of Discerning Consumers: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

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Matcha is a traditional Japanese powdered tea that has been an essential part of tea preparation ceremonies for hundreds of years. The leaves of the green tea variety, known as tencha in Japan, are ground using a stone mill to produce a bright green powder, which is then used in the preparation of tea. Since the entire leaf is used in matcha, the nutritional benefits offered by matcha are significantly higher as compared to green tea or other infused tea. In addition to being rich in antioxidants, matcha also contains the amino acid theanine (stress relief and enhanced relaxation), vitamin C, flavonoids such as catechin, minerals, fiber, and other health-boosting compounds.

Super-premium ‘Ceremonial’ Grade Matcha Preferred by Tea Enthusiasts

Matcha produced from early harvest leaves produce complex taste notes, and is creamier as compared to other available grades of matcha. The texture is extremely fine, and this grade of matcha is predominantly used for drinking. This grade has also been traditionally used in Japanese tea ceremonies, and variations of preparation include usucha and koicha. Despite the significantly higher price tag of ceremonial matcha as compared to other variants, it is expected to grow at a robust growth rate of 11.2% in terms of revenue over the forecast period, given the tendency of consumers in North America and Western Europe to prefer high quality, premium products, especially in the functional and health beverages segment.

Versatility of Matcha Propelling Utilization in Different Applications

In addition to its consumption as tea, matcha is also used as an ingredient in food products and ready-to-drink (RTD) beverages to lend flavour and colour, as well as provide a nutritional boost. The number of product launches using matcha as an ingredient has steadily increased over the past several years. Typically, culinary grade matcha finds its way into the food and beverage processing industry due to its relatively inexpensive price tag. However, premium grades have also continued to be used in packaged foods. Matcha is a preferred ingredient in sweet baked goods such as rolls, cakes, and cookies, among other product segments. The incorporation of matcha in desserts, ice cream, chocolate, and other confectionery products has proven to lend a boost to the indulgence category: consumers are willing to trade off unhealthy ingredients to some extent, as long as the labels include beneficial ingredients such as matcha. NY-based Fay Da Bakery offers a Japanese Matcha Cheesecake at its 10+ outlets across New York. ROYCE, a Japanese-based confectioner, offers a range of matcha-based products, including chocolate wafers, bar chocolates, and pralines, among others.

At-home Consumption in Stiff Competition with Cafés for Location Preference

Despite the burgeoning number of cafés and foodservice establishments offering matcha tea and other food and drink options on their menus, matcha purists tend to prefer at-home consumption, since it is relatively easy to prepare matcha tea as compared to other hot beverages such as coffee and traditional green tea. The matcha offered at tea shops and cafés tend to contain milk, sweeteners, and other additives that typically mask the original flavour of the matcha, and sometimes, unintentionally negate the functional health effects. In fact, mass-produced matcha offered by large café chains are produced using a blend of different grades, typically called 'café grade', and do not consist of the trademark bitterness of premium or ceremonial matcha. Additionally, in an effort to diversify their portfolio of offerings containing matcha, café chains offer lattes, smoothies, shakes, and other variants typically produced with conventional tea or even coffee. In terms of revenue, matcha sales for the café segment are expected to account for approximately US$ 100 million in 2018, globally.

matcha market

Branding Takes on a Whole New Meaning with the Unique Packaging of Matcha

Matcha sold at retail is expected to account for approximately 75% of all sales in terms of revenue in 2018, and key participants are diversifying their product packaging to enhance appeal and brand loyalty. Catchy text, bright colours, product origin, certifications, and other highlights are used to ensure that products stand out from the rest on retail shelves. Obviously, the primary objective in choosing a specific format of packaging is to enhance product freshness and limit discoloration due to exposure. Matcha sold in tins achieves most of these objectives, and is anticipated to be the preferred format by manufacturers, thereby expected to expand at a robust growth of 12.1% in revenue terms over the forecast period.

FMI has compiled a study on matcha, which offers an analysis and forecast of the matcha market in its publication titled Matcha Market: Global Industry Analysis 2013 – 2017 and Opportunity Assessment 2018 – 2028. This report on matcha market covers some of the vital facets which are key influencing factors on the demand and supply for matcha over the next several years. An in-depth review of growth drivers, potential challenges, unique trends, and opportunities for market participants equip readers to fully comprehend the overall landscape of the matcha market. The report on matcha market also covers analysis of key regions and countries of particular interest which are anticipated to become frontrunners or remain laggards over the forecast period. The report covers a historical analysis of the market from 2013 to 2017 and provides forecasts from 2018 to 2028 in terms of volume in metric tons and revenue in US$.

Matcha is a powdered variant of green tea with its roots in Japanese culture. While it is predominantly used for drinking as tea, it has also found its way into recipes as an ingredient. Matcha has a sophisticated flavour and is power-packed to the brim with antioxidants, amino acids, and other nutrients. One of the unique aspects of matcha lies in its cultivation: it is shade-grown towards the end of its harvest, thereby increasing the chlorophyll content and resulting in a vibrant, green colour. Matcha cultivated in Japan is different from matcha produced elsewhere, due to soil characteristics, micro-climate, and processing techniques used post-harvest that results in enhanced nutritional content, better taste, and brighter colours.

This report on matcha market has been broken down into different chapters to enhance clarity and provide context. A brief executive summary at the beginning of the report consists of some of the key findings of the study on matcha market, as well as market estimates and growth rates for important segments. The following chapter presents the definitions and scope of the study, as well as the coverage in terms of the way the matcha market is structured. Subsequently, the chapter on market background presents the evolution of matcha, relevant economic indicators such as GDP and per capita consumption, including an assessment of the supply chain, policy developments and regulatory scenario, dynamics impacting the matcha market as well as an explanation of the factors considered important to develop forecasts and estimates. The report on matcha market also includes a chapter on pricing analysis, highlighting price point variations between different regions and products, including pricing forecasts. The following chapters dive deep into the global matcha market, covering detailed information based on grade, nature, end use, packaging, and sales channel. The next set of chapters provide region-wise analysis and forecasts of the matcha market, covering vital aspects of the market in North America, Latin America, Western Europe, Eastern Europe, China, Japan, Southeast Asia and rest of Asia Pacific, and the Middle East and Africa.

A dashboard view of some of the key companies operating in the matcha market in terms of their offerings, regional presence, and other metrics is a precursor to detailed profiles of these participants including financial information, strategy overview, and SWOT analysis, market share, as well as analyst commentary. Some of the key players analyzed in the matcha market report include ITO EN Ltd., Tata Global Beverages Ltd., Starbucks Corporation, The Hain Celestial Group Inc., Unilever PLC, Aiya-Co. Ltd., The AOI Tea Company, McCormick & Company, Inc., Matchaah Holdings Inc., and The Republic of Tea.

To develop the market estimates for matcha, the overall production of matcha in different regions and countries have been taken into account, which is followed by tracking the trade of matcha and imports by major consuming countries. This is then cross-referenced by understanding the average per capita consumption of matcha in different forms for top countries globally. Prices of matcha have been obtained from manufacturers, distributors, and wholesalers for bulk quantities at a country-level.

Our team of analysts reviews and interpret data from a variety of sources. Data attributed to ‘FMI’ are derived by using a combination of various approaches, which are then consolidated, interpreted, and extrapolated by FMI analysts. Data is sourced from government statistics, trade associations, company annual reports and investor presentations, press articles and directories, technical publications, and online databases which are cross-referenced with FMI’s reports and internal repository of data to filter and validate the collected information. Intelligence gathered from desk research is supplemented by extensive interviews with selected key expert participants across the value chain not only to gain information specific to their role and operations but also to obtain their perspective and insights of the issues impacting the matcha market.

Global Matcha Market: Segmentation

Analysis by Grade

  • Ceremonial

  • Classic

  • Café

  • Culinary

Analysis by Nature

  • Organic

  • Conventional

Analysis by End Use

  • Food Processing

  • Beverage Processing

  • Personal Care

  • Foodservice

    • Tea Shops/Café

    • Restaurants

  • Institutional

  • Household

Analysis by Packaging

  • Bulk Bags

  • Cartons

  • Sachets

  • Stand Up Pouches

  • Tins

Analysis by Sales Channel

  • Direct Sales

  • Indirect Sales

    • Hypermarkets/Supermarkets

    • Convenience Stores

    • Specialty Stores

    • Online Retailing

Analysis by Region

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • China

  • Japan

  • Southeast Asia and rest of Asia Pacific

  • Middle East & Africa

Matcha Market Reports - Table of Contents

  1. Executive Summary

    • Market Overview

    • Market Analysis

    • FMI Analysis and Recommendations

    • Opportunity Matrix

  2. Market Introduction

    • Market Definition

    • Market Taxonomy

  3. Matcha Market Background

    • Global Tea Industry Outlook

    • Comparison of Tea Consumption v/s GDP-PPP

    • Japan Tea Production Outlook

    • Trade Scenario of Green Tea

    • Macro-Economic Indicators

    • Global Economic Outlook

      • Global GDP by Region and Country, 2006–2021

      • Global Industry Value Added

      • Global Food and Beverage Industry Outlook

    • Value Chain Analysis

    • Market Dynamics

      • Drivers

      • Restraints

      • Opportunities

      • Trends

    • Forecast Factors – Relevance and Impact

  4. Global Matcha Market Analysis 2013–2017 and Forecast 2018–2028

    • Market Volume (Metric Tons) and Forecast

    • Market Value (US$ Mn) Projections

  5. Global Matcha Market Pricing Analysis

    • Regional Average Pricing Analysis (US$/MT)

      • North America

      • Latin America

      • Western Europe

      • Eastern Europe

      • China

      • Japan

      • Southeast Asia & rest of APAC

      • Middle East & Africa

    • Pricing Analysis, By Grade

  6. Global Matcha Market Analysis 2013–2017 and Forecast 2018–2028, by Region

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Region, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Region, 2018-2028

      • North America

      • Latin America

      • Western Europe

      • Eastern Europe

      • China

      • Japan

      • Southeast Asia & rest of APAC

      • Middle East & Africa

    • Attractiveness Analysis by Region

  7. Global Matcha Market Analysis 2013–2017 and Forecast 2018–2028, by Grade

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Grade, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Grade, 2018-2028

      • Ceremonial

      • Classic

      • Café

      • Culinary

    • Attractiveness Analysis By Grade

  8. Global Matcha Market Analysis 2013–2017 and Forecast 2018–2028, by Nature

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Nature, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Nature, 2018-2028

      • Organic

      • Conventional

    • Attractiveness Analysis By Nature

  9. Global Matcha Market Analysis 2013–2017 and Forecast 2018–2028, by End Use

    • Introduction

      • Market Value Share Analysis By End Use

      • Y-o-Y Growth Analysis By End Use

    • Historical Market Value (US$ Mn) and Volume (MT) By End Use, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By End Use, 2018-2028

      • Food Processing

      • Beverage Processing

      • Personal Care

      • Foodservice

        • Tea Shops/Café

        • Restaurants

      • Institutional

      • Household

    • Attractiveness Analysis By End Use

  10. Global Matcha Market Analysis 2013–2017 and Forecast 2018–2028, by Packaging

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Packaging, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Packaging, 2018-2028

      • Bulk Bags

      • Cartons

      • Sachets

      • Stand Up Pouches

      • Tins

    • Attractiveness Analysis By Packaging

  11. Global Matcha Market Analysis 2013–2017 and Forecast 2018–2028, by Sales Channel

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Sales Channel, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Sales Channel, 2018-2028

      • Direct Sales

      • Indirect Sales

        • Hypermarkets/Supermarkets

        • Convenience Stores

        • Specialty Stores

        • Online Retailing

    • Attractiveness Analysis By Sales Channel

  12. North America Matcha Market Analysis 2013–2017 and Forecast 2018–2028

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

      • By Country

        • U.S.

        • Canada

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Market Attractiveness Analysis

      • By Country

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Drivers and Restraints: Impact Analysis

    • Key Participants Market Presence Intensity Mapping

  13. Latin America Matcha Market Analysis 2013–2017 and Forecast 2018–2028

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

      • By Country

        • Brazil

        • Mexico

        • Argentina

        • Rest of Latin America

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Market Attractiveness Analysis

      • By Country

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Drivers and Restraints: Impact Analysis

    • Key Participants Market Presence Intensity Mapping

  14. Western Europe Matcha Market Analysis 2013–2017 and Forecast 2018–2028

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

      • By Country

        • Germany

        • France

        • U.K.

        • Italy

        • Spain

        • BENELUX

        • Nordic

        • Rest of Western Europe

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Market Attractiveness Analysis

      • By Country

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Drivers and Restraints: Impact Analysis

    • Key Participants Market Presence Intensity Mapping

  15. Eastern Europe Matcha Market Analysis 2013–2017 and Forecast 2018–2028

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

      • By Country

        • Russia

        • Poland

        • Rest of Eastern Europe

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Market Attractiveness Analysis

      • By Country

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Drivers and Restraints: Impact Analysis

    • Key Participants Market Presence Intensity Mapping

  16. China Matcha Market Analysis 2013–2017 and Forecast 2018–2028

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Market Attractiveness Analysis

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Drivers and Restraints: Impact Analysis

    • Key Participants Market Presence Intensity Mapping

  17. Japan Matcha Market Analysis 2013–2017 and Forecast 2018–2028

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Market Attractiveness Analysis

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Drivers and Restraints: Impact Analysis

    • Key Participants Market Presence Intensity Mapping

  18. Southeast Asia & Rest of Asia Pacific Matcha Market Analysis 2013–2017 and Forecast 2018–2028

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

      • By Country

        • India

        • Australia & New Zealand

        • ASEAN Countries

        • Rest of SEA APAC

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Market Attractiveness Analysis

      • By Country

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Drivers and Restraints: Impact Analysis

    • Key Participants Market Presence Intensity Mapping

  19. Middle East & Africa Matcha Market Analysis 2013–2017 and Forecast 2018–2028

    • Introduction

    • Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2013–2017

    • Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

      • By Country

        • GCC Countries

        • Turkey

        • South Africa

        • Rest of MEA

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Market Attractiveness Analysis

      • By Country

      • By Grade

      • By Nature

      • By End Use

      • By Packaging

      • By Sales Channel

    • Drivers and Restraints: Impact Analysis

    • Key Participants Market Presence Intensity Mapping

  20. Matcha Market Structure Analysis

  21. Competition Analysis

    • Competition Dashboard

    • Competition Developments (Mergers, Acquisitions and Expansions)

    • Competition Deepdive

      • ITO EN Ltd.

      • Tata Global Beverages Ltd.

      • Starbucks Corporation

      • The Hain Celestial Group Inc.

      • Unilever PLC

      • Aiya-Co. Ltd.

      • The AOI Tea Company

      • McCormick & Company, Inc.

      • Matchaah Holdings Inc.

      • The Republic of Tea

      • Clearspring Ltd.

      • Andrews & George Company Limited

      • Green Foods Corporation

      • Marukyu-Koyamaen Co. Ltd.

      • Foodchem International Corporation

  22. Assumptions and Acronyms

  23. Research Methodology

Matcha Market Reports - List of Tables

  1. Global Matcha Market Value (US$ Mn) and Forecast by Region, 2018–2028

  2. Global Matcha Market Volume (Metric Tons) and Forecast by Region, 2018–2028

  3. Global Matcha Market Value (US$ Mn) and Forecast by Grade, 2018–2028

  4. Global Matcha Market Volume (Metric Tons) and Forecast by Grade, 2018–2028

  5. Global Matcha Market Value (US$ Mn) and Forecast by Nature, 2018–2028

  6. Global Matcha Market Value (US$ Mn) and Forecast by End Use, 2018–2028

  7. Global Matcha Market Value (US$ Mn) and Forecast by Packaging, 2018–2028

  8. Global Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2018–2028

  9. North America Matcha Market Value (US$ Mn) and Forecast by Country, 2018–2028

  10. North America Matcha Market Volume (Metric Tons) and Forecast by Country, 2018–2028

  11. North America Matcha Market Value (US$ Mn) and Forecast by Grade, 2018–2028

  12. North America Matcha Market Volume (Metric Tons) and Forecast by Grade, 2018–2028

  13. North America Matcha Market Value (US$ Mn) and Forecast by Nature, 2018–2028

  14. North America Matcha Market Value (US$ Mn) and Forecast by End Use, 2018–2028

  15. North America Matcha Market Value (US$ Mn) and Forecast by Packaging, 2018–2028

  16. North America Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2018–2028

  17. Latin America Matcha Market Value (US$ Mn) and Forecast by Country, 2018–2028

  18. Latin America Matcha Market Volume (Metric Tons) and Forecast by Country, 2018–2028

  19. Latin America Matcha Market Value (US$ Mn) and Forecast by Grade, 2018–2028

  20. Latin America Matcha Market Volume (Metric Tons) and Forecast by Grade, 2018–2028

  21. Latin America Matcha Market Value (US$ Mn) and Forecast by Nature, 2018–2028

  22. Latin America Matcha Market Value (US$ Mn) and Forecast by End Use, 2018–2028

  23. Latin America Matcha Market Value (US$ Mn) and Forecast by Packaging, 2018–2028

  24. Latin America Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2018–2028

  25. Western Europe Matcha Market Value (US$ Mn) and Forecast by Country, 2018–2028

  26. Western Europe Matcha Market Volume (Metric Tons) and Forecast by Country, 2018–2028

  27. Western Europe Matcha Market Value (US$ Mn) and Forecast by Grade, 2018–2028

  28. Western Europe Matcha Market Volume (Metric Tons) and Forecast by Grade, 2018–2028

  29. Western Europe Matcha Market Value (US$ Mn) and Forecast by Nature, 2018–2028

  30. Western Europe Matcha Market Value (US$ Mn) and Forecast by End Use, 2018–2028

  31. Western Europe Matcha Market Value (US$ Mn) and Forecast by Packaging, 2018–2028

  32. Western Europe Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2018–2028

  33. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Country, 2018–2028

  34. Eastern Europe Matcha Market Volume (Metric Tons) and Forecast by Country, 2018–2028

  35. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Grade, 2018–2028

  36. Eastern Europe Matcha Market Volume (Metric Tons) and Forecast by Grade, 2018–2028

  37. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Nature, 2018–2028

  38. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by End Use, 2018–2028

  39. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Packaging, 2018–2028

  40. Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2018–2028

  41. China Matcha Market Value (US$ Mn) and Forecast by Grade, 2018–2028

  42. China Matcha Market Volume (Metric Tons) and Forecast by Grade, 2018–2028

  43. China Matcha Market Value (US$ Mn) and Forecast by Nature, 2018–2028

  44. China Matcha Market Value (US$ Mn) and Forecast by End Use, 2018–2028

  45. China Matcha Market Value (US$ Mn) and Forecast by Packaging, 2018–2028

  46. China Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2018–2028

  47. Japan Matcha Market Value (US$ Mn) and Forecast by Grade, 2018–2028

  48. Japan Matcha Market Volume (Metric Tons) and Forecast by Grade, 2018–2028

  49. Japan Matcha Market Value (US$ Mn) and Forecast by Nature, 2018–2028

  50. Japan Matcha Market Value (US$ Mn) and Forecast by End Use, 2018–2028

  51. Japan Matcha Market Value (US$ Mn) and Forecast by Packaging, 2018–2028

  52. Japan Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2018–2028

  53. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Country, 2018–2028

  54. Southeast Asia & Rest of APAC Matcha Market Volume (Metric Tons) and Forecast by Country, 2018–2028

  55. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Grade, 2018–2028

  56. Southeast Asia & Rest of APAC Matcha Market Volume (Metric Tons) and Forecast by Grade, 2018–2028

  57. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Nature, 2018–2028

  58. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by End Use, 2018–2028

  59. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Packaging, 2018–2028

  60. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2018–2028

  61. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Country, 2018–2028

  62. Middle East & Africa Matcha Market Volume (Metric Tons) and Forecast by Country, 2018–2028

  63. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Grade, 2018–2028

  64. Middle East & Africa Matcha Market Volume (Metric Tons) and Forecast by Grade, 2018–2028

  65. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Nature, 2018–2028

  66. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by End Use, 2018–2028

  67. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Packaging, 2018–2028

  68. Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2018–2028

Matcha Market Reports - List of Figures

  1. Global Matcha Market Value (US$ Mn) and Volume (MT) Forecast, 2018–2028

  2. Global Matcha Market Absolute $ Opportunity (US$ Mn), 2018?2028

  3. Global Matcha Market Value (US$ Mn) and % Growth by Region, 2018 & 2028

  4. Global Matcha Market Y-o-Y Growth Rate by Region, 2018 - 2028

  5. Global Matcha Market Value (US$ Mn) and % Growth by Grade, 2018 & 2028

  6. Global Matcha Market Y-o-Y Growth Rate by Grade, 2018 - 2028

  7. Global Matcha Market Value (US$ Mn) and % Growth by Nature, 2018 & 2028

  8. Global Matcha Market Y-o-Y Growth Rate by Nature, 2018 - 2028

  9. Global Matcha Market Value (US$ Mn) and % Growth by End Use, 2018 & 2028

  10. Global Matcha Market Y-o-Y Growth Rate by End Use, 2018 - 2028

  11. Global Matcha Market Value (US$ Mn) and % Growth by Packaging, 2018 & 2028

  12. Global Matcha Market Y-o-Y Growth Rate by Packaging, 2018 - 2028

  13. Global Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2018 & 2028

  14. Global Matcha Market Y-o-Y Growth Rate by Sales Channel, 2018 - 2028

  15. Global Matcha Market Attractiveness Analysis by Region, 2018 - 2028

  16. Global Matcha Market Attractiveness Analysis by Grade, 2018 - 2028

  17. Global Matcha Market Attractiveness Analysis by Nature, 2018 - 2028

  18. Global Matcha Market Attractiveness Analysis by End Use, 2018 - 2028

  19. Global Matcha Market Attractiveness Analysis by Packaging, 2018 - 2028

  20. Global Matcha Market Attractiveness Analysis by Sales Channel, 2018 - 2028

  21. North America Matcha Market Value (US$ Mn) and % Growth by Country, 2018 & 2028

  22. North America Matcha Market Y-o-Y Growth Rate by Country, 2018 - 2028

  23. North America Matcha Market Value (US$ Mn) and % Growth by Grade, 2018 & 2028

  24. North America Matcha Market Y-o-Y Growth Rate by Grade, 2018 - 2028

  25. North America Matcha Market Value (US$ Mn) and % Growth by Nature, 2018 & 2028

  26. North America Matcha Market Y-o-Y Growth Rate by Nature, 2018 - 2028

  27. North America Matcha Market Value (US$ Mn) and % Growth by End Use, 2018 & 2028

  28. North America Matcha Market Y-o-Y Growth Rate by End Use, 2018 - 2028

  29. North America Matcha Market Value (US$ Mn) and % Growth by Packaging, 2018 & 2028

  30. North America Matcha Market Y-o-Y Growth Rate by Packaging, 2018 - 2028

  31. North America Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2018 & 2028

  32. North America Matcha Market Y-o-Y Growth Rate by Sales Channel, 2018 - 2028

  33. North America Matcha Market Attractiveness Analysis by Country, 2018 - 2028

  34. North America Matcha Market Attractiveness Analysis by Grade, 2018 - 2028

  35. North America Matcha Market Attractiveness Analysis by Nature, 2018 - 2028

  36. North America Matcha Market Attractiveness Analysis by End Use, 2018 - 2028

  37. North America Matcha Market Attractiveness Analysis by Packaging, 2018 - 2028

  38. North America Matcha Market Attractiveness Analysis by Sales Channel, 2018 - 2028

  39. Latin America Matcha Market Value (US$ Mn) and % Growth by Country, 2018 & 2028

  40. Latin America Matcha Market Y-o-Y Growth Rate by Country, 2018 - 2028

  41. Latin America Matcha Market Value (US$ Mn) and % Growth by Grade, 2018 & 2028

  42. Latin America Matcha Market Y-o-Y Growth Rate by Grade, 2018 - 2028

  43. Latin America Matcha Market Value (US$ Mn) and % Growth by Nature, 2018 & 2028

  44. Latin America Matcha Market Y-o-Y Growth Rate by Nature, 2018 - 2028

  45. Latin America Matcha Market Value (US$ Mn) and % Growth by End Use, 2018 & 2028

  46. Latin America Matcha Market Y-o-Y Growth Rate by End Use, 2018 - 2028

  47. Latin America Matcha Market Value (US$ Mn) and % Growth by Packaging, 2018 & 2028

  48. Latin America Matcha Market Y-o-Y Growth Rate by Packaging, 2018 - 2028

  49. Latin America Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2018 & 2028

  50. Latin America Matcha Market Y-o-Y Growth Rate by Sales Channel, 2018 - 2028

  51. Latin America Matcha Market Attractiveness Analysis by Country, 2018 - 2028

  52. Latin America Matcha Market Attractiveness Analysis by Grade, 2018 - 2028

  53. Latin America Matcha Market Attractiveness Analysis by Nature, 2018 - 2028

  54. Latin America Matcha Market Attractiveness Analysis by End Use, 2018 - 2028

  55. Latin America Matcha Market Attractiveness Analysis by Packaging, 2018 - 2028

  56. Latin America Matcha Market Attractiveness Analysis by Sales Channel, 2018 - 2028

  57. Western Europe Matcha Market Value (US$ Mn) and % Growth by Country, 2018 & 2028

  58. Western Europe Matcha Market Y-o-Y Growth Rate by Country, 2018 - 2028

  59. Western Europe Matcha Market Value (US$ Mn) and % Growth by Grade, 2018 & 2028

  60. Western Europe Matcha Market Y-o-Y Growth Rate by Grade, 2018 - 2028

  61. Western Europe Matcha Market Value (US$ Mn) and % Growth by Nature, 2018 & 2028

  62. Western Europe Matcha Market Y-o-Y Growth Rate by Nature, 2018 - 2028

  63. Western Europe Matcha Market Value (US$ Mn) and % Growth by End Use, 2018 & 2028

  64. Western Europe Matcha Market Y-o-Y Growth Rate by End Use, 2018 - 2028

  65. Western Europe Matcha Market Value (US$ Mn) and % Growth by Packaging, 2018 & 2028

  66. Western Europe Matcha Market Y-o-Y Growth Rate by Packaging, 2018 - 2028

  67. Western Europe Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2018 & 2028

  68. Western Europe Matcha Market Y-o-Y Growth Rate by Sales Channel, 2018 - 2028

  69. Western Europe Matcha Market Attractiveness Analysis by Country, 2018 - 2028

  70. Western Europe Matcha Market Attractiveness Analysis by Grade, 2018 - 2028

  71. Western Europe Matcha Market Attractiveness Analysis by Nature, 2018 - 2028

  72. Western Europe Matcha Market Attractiveness Analysis by End Use, 2018 - 2028

  73. Western Europe Matcha Market Attractiveness Analysis by Packaging, 2018 - 2028

  74. Western Europe Matcha Market Attractiveness Analysis by Sales Channel, 2018 - 2028

  75. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Country, 2018 & 2028

  76. Eastern Europe Matcha Market Y-o-Y Growth Rate by Country, 2018 - 2028

  77. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Grade, 2018 & 2028

  78. Eastern Europe Matcha Market Y-o-Y Growth Rate by Grade, 2018 - 2028

  79. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Nature, 2018 & 2028

  80. Eastern Europe Matcha Market Y-o-Y Growth Rate by Nature, 2018 - 2028

  81. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by End Use, 2018 & 2028

  82. Eastern Europe Matcha Market Y-o-Y Growth Rate by End Use, 2018 - 2028

  83. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Packaging, 2018 & 2028

  84. Eastern Europe Matcha Market Y-o-Y Growth Rate by Packaging, 2018 - 2028

  85. Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2018 & 2028

  86. Eastern Europe Matcha Market Y-o-Y Growth Rate by Sales Channel, 2018 - 2028

  87. Eastern Europe Matcha Market Attractiveness Analysis by Country, 2018 - 2028

  88. Eastern Europe Matcha Market Attractiveness Analysis by Grade, 2018 - 2028

  89. Eastern Europe Matcha Market Attractiveness Analysis by Nature, 2018 - 2028

  90. Eastern Europe Matcha Market Attractiveness Analysis by End Use, 2018 - 2028

  91. Eastern Europe Matcha Market Attractiveness Analysis by Packaging, 2018 - 2028

  92. Eastern Europe Matcha Market Attractiveness Analysis by Sales Channel, 2018 - 2028

  93. China Matcha Market Value (US$ Mn) and % Growth by Grade, 2018 & 2028

  94. China Matcha Market Y-o-Y Growth Rate by Grade, 2018 - 2028

  95. China Matcha Market Value (US$ Mn) and % Growth by Nature, 2018 & 2028

  96. China Matcha Market Y-o-Y Growth Rate by Nature, 2018 - 2028

  97. China Matcha Market Value (US$ Mn) and % Growth by End Use, 2018 & 2028

  98. China Matcha Market Y-o-Y Growth Rate by End Use, 2018 - 2028

  99. China Matcha Market Value (US$ Mn) and % Growth by Packaging, 2018 & 2028

  100. China Matcha Market Y-o-Y Growth Rate by Packaging, 2018 - 2028

  101. China Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2018 & 2028

  102. China Matcha Market Y-o-Y Growth Rate by Sales Channel, 2018 - 2028

  103. China Matcha Market Attractiveness Analysis by Grade, 2018 - 2028

  104. China Matcha Market Attractiveness Analysis by Nature, 2018 - 2028

  105. China Matcha Market Attractiveness Analysis by End Use, 2018 - 2028

  106. China Matcha Market Attractiveness Analysis by Packaging, 2018 - 2028

  107. China Matcha Market Attractiveness Analysis by Sales Channel, 2018 - 2028

  108. Japan Matcha Market Value (US$ Mn) and % Growth by Grade, 2018 & 2028

  109. Japan Matcha Market Y-o-Y Growth Rate by Grade, 2018 - 2028

  110. Japan Matcha Market Value (US$ Mn) and % Growth by Nature, 2018 & 2028

  111. Japan Matcha Market Y-o-Y Growth Rate by Nature, 2018 - 2028

  112. Japan Matcha Market Value (US$ Mn) and % Growth by End Use, 2018 & 2028

  113. Japan Matcha Market Y-o-Y Growth Rate by End Use, 2018 - 2028

  114. Japan Matcha Market Value (US$ Mn) and % Growth by Packaging, 2018 & 2028

  115. Japan Matcha Market Y-o-Y Growth Rate by Packaging, 2018 - 2028

  116. Japan Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2018 & 2028

  117. Japan Matcha Market Y-o-Y Growth Rate by Sales Channel, 2018 - 2028

  118. Japan Matcha Market Attractiveness Analysis by Grade, 2018 - 2028

  119. Japan Matcha Market Attractiveness Analysis by Nature, 2018 - 2028

  120. Japan Matcha Market Attractiveness Analysis by End Use, 2018 - 2028

  121. Japan Matcha Market Attractiveness Analysis by Packaging, 2018 - 2028

  122. Japan Matcha Market Attractiveness Analysis by Sales Channel, 2018 - 2028

  123. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Country, 2018 & 2028

  124. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Country, 2018 - 2028

  125. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Grade, 2018 & 2028

  126. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Grade, 2018 - 2028

  127. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Nature, 2018 & 2028

  128. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Nature, 2018 - 2028

  129. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by End Use, 2018 & 2028

  130. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by End Use, 2018 - 2028

  131. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Packaging, 2018 & 2028

  132. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Packaging, 2018 - 2028

  133. Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2018 & 2028

  134. Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Sales Channel, 2018 - 2028

  135. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Country, 2018 - 2028

  136. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Grade, 2018 - 2028

  137. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Nature, 2018 - 2028

  138. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by End Use, 2018 - 2028

  139. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Packaging, 2018 - 2028

  140. Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Sales Channel, 2018 - 2028

  141. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Country, 2018 & 2028

  142. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Country, 2018 - 2028

  143. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Grade, 2018 & 2028

  144. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Grade, 2018 - 2028

  145. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Nature, 2018 & 2028

  146. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Nature, 2018 - 2028

  147. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by End Use, 2018 & 2028

  148. Middle East & Africa Matcha Market Y-o-Y Growth Rate by End Use, 2018 - 2028

  149. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Packaging, 2018 & 2028

  150. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Packaging, 2018 - 2028

  151. Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2018 & 2028

  152. Middle East & Africa Matcha Market Y-o-Y Growth Rate by Sales Channel, 2018 - 2028

  153. Middle East & Africa Matcha Market Attractiveness Analysis by Country, 2018 - 2028

  154. Middle East & Africa Matcha Market Attractiveness Analysis by Grade, 2018 - 2028

  155. Middle East & Africa Matcha Market Attractiveness Analysis by Nature, 2018 - 2028

  156. Middle East & Africa Matcha Market Attractiveness Analysis by End Use, 2018 - 2028

  157. Middle East & Africa Matcha Market Attractiveness Analysis by Packaging, 2018 - 2028

  158. Middle East & Africa Matcha Market Attractiveness Analysis by Sales Channel, 2018 - 2028