Matcha Market
Market Insights on Matcha covering sales outlook, demand forecast & up-to-date key trends
Matcha Market By Grade Type (Ceremonial, Classic, Café, Culinary), Nature Type (Organic, Conventional), End-Use Type (Food Processing, Beverage Processing, Personal Care, Foodservice), Packaging Type (Bulk Bags, Cartons, Sachets, Tins) & Region - Forecast to 2021 - 2031
Matcha Market Snapshot
[265 Pages Report] In a recent study, ESOMAR-certified consulting firm Future Market Insights (FMI) projects a favorable demand outlook for the global matcha market during the forecast period 2021 to 2031. The global matcha sales are poised to total US$ 2.28 Bn in 2021, exhibiting a stellar 10.2% CAGR.
Rising applications of matcha across diverse end-use industries such as food and beverages, personal care, and food service will continue augmenting market growth. Apart from this, increasing sales of ready-to-drink beverages are anticipated to steer market growth in the upcoming years.
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Key Points Covered in Matcha Market Survey
- Market estimates and forecast 2021-2031
- Key drivers and restraints impacting market growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand share and Market Share Analysis
- Key Product Innovations and Regulatory Climate
- COVID-19 Impact on Matcha Market and how to Navigate
- Recommendation on Key Winning Strategies
Matcha Market Historic Sales Compared to 2021-2031 Forecast Outlook
Demand for matcha increased at a steady pace between 2016 and 2020 with the market recording 8.4% CAGR. Growth can be attributed to emerging trends of diets such as vegan, keto, and gluten-free and increasing consumers' preference towards cleaner ingredients in food products.
Sales were however stunted due to lockdown restrictions imposed to control the COVID-19 outbreak. With expedited vaccination drives across the globe, FMI projects matcha sales to recover significantly, as the market experience year-over-year growth of 7.4% between 2020 and 2021.
Increasing applications of matcha in skincare products are further anticipated to drive sales in the market. Besides this, easy availability of matcha through online and offline sales channels will continue driving market growth.
How are Health Benefits of Matcha Affecting Sales?
Matcha tea has evolved from a regular Japanese drink to a brilliant concoction bursting with healing properties. Matcha contains ten times more antioxidants than green tea, making it a widely popular superfood.
Matcha has lower caffeine content as compared to green tea and black tea. Hence, it is widely preferred by individuals as a delicate summer drink or a hot cup in winters. The myriad of health benefits associated with matcha is a key factor propelling sales of matcha products such as powders, ready-to-drink beverages, baked goods, and ice-cream.
As per a study by The American Journal of Clinical Nutrition, randomized controlled trials in 14 individuals showed that the administration of green tea beverages or extract can significantly reduce low-density lipoprotein (LDL) concentrations in adults. Another study by the U.S. National Library of Medicine National Institutes of Health claims that green tea extract can potentially reduce liver enzymes in patients with non-alcoholic fatty liver disease.
Matcha is loaded with vitamins and minerals, from vitamin C, A, B, F, and P to magnesium, potassium, zinc, and calcium. The nutrients and minerals supplement heart and brain function, improve bone and cartilage health and oral hygiene.
Further, matcha is a popular drink among weight-watchers as the thermogenic properties present in catechins help in speeding up the calorie-burning process. Regular consumption of matcha also lowers blood pressure and the combined effects of ECGC and polyphenols slow down cartilage destruction, protecting limbs from developing rheumatoid arthritis.
Keeping, companies are investing in intensive research and developments to leverage the full potential of match tea to improve sales prospects in the market
Find your sweet spots for generating winning opportunities in this market.
Talk to AnalystApplication of Matcha in Skincare Products to Gain Momentum
Growing demand for natural and organic skincare products is propelling the incorporation of matcha tea in products such as lotions, cleansers, and balms. Skincare enthusiasts and influencers are constantly recommending and seeking matcha-infused products.
As matcha is a great source of antioxidants, it effectively fights inflammation and soothes irritates the skin.
Epigallocatechin Gallate (ECGC) is found potently in matcha tea, a powerful agent that neutralizes and reduces oxidative stress in skin which can accelerate cellular aging. Topical usage of matcha helps caffeine penetrate into the skin, promoting skin firmness overtime.
Matcha also contains methylxanthines which stimulated microcirculation and promote healthy and clear skin and improves complexion. In addition, the polyphenols in matcha tea potentially act as a protectant against UV rays and environmental damage.
Hormonal acne is quite common among teenagers and adults alike. It is often aggravated by stress and excess androgen hormones that cause sebaceous glands to produce excess sebum. The anti-androgenic properties of ECGC in matcha help combat stress and control androgen hormones, which in turn helps in controlling acne breakouts. These factors are indicative of high demand and sales in the matcha market.
Bakery and Beverage Products to Steer Sales of Culinary Grade Matcha
The versatility of matcha tea is propelling its incorporation in baked goods and ready-to-drink (RTD) beverages. Adding matcha tea in baked goods gives a unique flavor profile and instantly converts regular bakery products to superfoods.
When it comes to baking, fresh tea leaves are generally not ideal as they are harder to incorporate in batters. As matcha is available in powdered form, it suits the texture profile of other ingredients such as flour and refined sugar, which makes it easier to mix and incorporate.
Since matcha has an earthy flavor and grassy notes, honey, agave, raw sugar, and maple syrup are added to balance out and achieve sweet flavor and aroma in bread, cakes, and biscuits.
In addition to baked goods, matcha flavored ready-to-drink (RTD) beverages are becoming a crowd favorite. The RTD beverage industry has fully revamped itself to cater to a growing consumer base that demands plant-based foods and beverages without added sweeteners and artificial flavoring.
Increasing number of customers are adhering to specialized diets such as keto, gluten-free and keto, and vegan, and companies are capitalizing on this trend by offering nutrient-rich, organic, and unique forms of matcha flavored drinks. Sales of popular drinks including matcha lattes, sparkling teas, mocktails, cocktails, and

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Matcha Market Country-wise Insights
What is the U.S. Demand Outlook for Matcha in the U.S.?
As per FMI’s analysis, the matcha market in the U.S. is projected to witness high demand, owing to growing interest in plant-based foods in the country. Consumers are increasingly preferring plant-based beverages as opposed to sugary soft drinks, which is translating into lucrative sales prospects in the matcha market.
Aligning with the prevailing trend of vegan food consumption, restaurants, cafes, and bakeries are offering matcha-based dishes and beverages in their menus. Additionally, key market players such as Starbucks Corporation and Hain Celestial Group Inc. is are launching various matcha-based beverages and food products in the market, further augmenting the market growth.
Owing to these factors, FMI projects the North America matcha market to grow at a robust 8.7% CAGR between 2021 and 2031.
How Will Matcha Sales Fare in the U.K.?
Consumption of black tea in the U.K. has always remained high. However, consumers' interest in lighter flavor notes offered by matcha tea is gaining momentum, leading to increased sales of matcha flavored products.
Moreover, household consumption of matcha in the U.K. is significantly attracting sales. Homebound individuals are inclining towards the health benefits derived from matcha, such as anti-stress and anti-inflammatory properties. As per FMI’s in-depth regional analysis, sales prospects of match
Matcha Market Category-wise Insights
Sales of Culinary Grade Matcha to Remain High
Increasing demand for plant-based ingredients in packaged food products is driving sales of culinary grade matcha. Sales of packaged food products such as savory snacks, ready-to-drink beverages, and baked products will continue propelling demand for matcha in the upcoming years.
Moreover, anti-inflammatory properties and unique taste of matcha are encouraging its application in various culinary dishes. These factors are anticipated to place culinary grade matcha as the most preferred grade.
Organic Matcha to Remain Highly Sought-After
Organic matcha is known to comprise higher nutrient content and flavors as compared to non-organic, conventional matcha. Organic ingredients maintain the authenticity of food products as don’t contain pesticide and preservatives.
As the demand for natural products continues to grow, sales of organic matcha will continue gaining traction throughout the forecast period.
Food Service To Dominate the End-Use Segment, Followed by Household
Sales of matcha-based beverages such as smoothies, lattes, and milkshakes in cafés and restaurants are increasingly gaining traction. Consumers who prefer new flavor profiles and exotic blends of matcha are flocking to artisanal café's and specialty restaurants, which is driving sales of matcha in the foodservice segment.
On the flip side, an increasing number of customers are preparing matcha tea at home to achieve its natural flavor profile, without adding sugar and additional flavors. Additionally, home bakers and confectioners are incorporating matcha in various goods such as cakes, muffins, cookies, and bread, resulting in high demand for matcha for household consumption.
Stand-Up Pouches Will Be the Most-Preferred Form of Packaging
By packaging type, stand-up pouches are projected to account for maximum market share. Longer shelf life and convenience offered by stand-up pouches are key factors driving sales of the same.
Additionally, due to rising environmental concerns, consumers are looking for sustainable packaging formats that protect the quality of food and reduce waste. Stand-up pouches made from sustainable packaging material fulfill the criteria and protect the product from internal contamination.
Indirect Sales Channels Are Anticipated to Account for Maximum Market Share
Based on sales channels, sales of matcha through indirect sales channels including supermarkets, hypermarkets, convenience stores, specialty stores, and online retail is estimated to remain high through 2031.
As companies are launching innovative matcha-based products, customers are finding it easier to buy them through local grocery stores and supermarkets. Some matcha brands are also retailing through direct-to-consumer approach, where customers can buy superior quality matcha blends through the company's website and get them delivered at their doorsteps.
Competitive Landscape
Top 5 players in the global matcha market include ITO EN Ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, McCormick & Company, Inc., accounting for 15-20% of the total market share.
Leading players operating in the matcha market are launching innovative products and combine flavors to cater to the growing consumers' demand. Apart from this, mergers, acquisitions, and collaborations will remain key growth strategies among competitors through 2031.
For instance:
- In August 2021, Ito En collaborated with Taiyo International to supply high-quality matcha for food, beverages, and supplements in North America. As a part of this partnership, Taiyo is introducing Ito En’s diverse product portfolio of culinary organic matcha powder and ceremonial matcha powder in the North American market.
- In November 2020, Aiya Co. Ltd. added a new product to its vast portfolio, known as Sweetened Matcha To Go. The product is available in powdered form and can be easily prepared at home without any hassle.
Scope of Report
Attribute |
Details |
Forecast Period |
2021-2031 |
Historical Data Available for |
2016-2020 |
Market Analysis |
USD Million for Value |
Key Regions Covered |
North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa |
Key Countries Covered |
US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa |
Key Segments Covered |
Grade Type, Nature Type, End-Use Type, Packaging Type, Sales Channel Type, and Regions |
Key Companies Profiled |
|
Report Coverage |
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing |
Available upon Request |
Matcha Market by Category
By Grade Type:
- Ceremonial
- Classic
- Café
- Culinary
By Nature Type:
- Organic
- Conventional
By End-Use Type:
- Food Processing
- Beverage Processing
- Personal Care
- Foodservice
- Tea Shops/Café
- Restaurants
- Institutional
- Household
By Packaging Type:
- Bulk Bags
- Cartons
- Sachets
- Stand Up Pouches
- Tins
By Sales Channel Type:
- Direct Sales
- Indirect Sales
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retailing
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- China
- Japan
- Southeast Asia and rest of Asia Pacific
- Middle East & Africa
Frequently Asked Questions
The global matcha market is forecast to reach US$ 2.28 Bn in 2021.
The global matcha market experienced healthy growth between 2016 and 2020, registering a positive 8.4% CAGR.
Growing preference for non-alcoholic beverages among millennials, coupled with increasing applications of matcha in skincare and food & beverage industries are driving matcha sales.
ITO EN Ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, McCormick & Company, Inc. are the top 5 players operating in the global matcha market.
North America matcha market is projected to grow at a robust 8.7% CAGR.
The European matcha market is poised to expand at an impressive 9.4% CAGR.
South Korea is anticipated to hold 4.7% of the global matcha market share.
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
1.4. Opportunity Matrix
2. Market Introduction
2.1. Market Definition
2.2. Market Taxonomy
3. Matcha Market Background
3.1. Global Tea Industry Outlook
3.2. Comparison of Tea Consumption v/s GDP-PPP
3.3. Japan Tea Production Outlook
3.4. Trade Scenario of Green Tea
3.5. Macro-Economic Indicators
3.6. Global Economic Outlook
3.6.1. Global GDP by Region and Country, 2021–2021
3.6.2. Global Industry Value Added
3.6.3. Global Food and Beverage Industry Outlook
3.7. Value Chain Analysis
3.8. Market Dynamics
3.8.1. Drivers
3.8.2. Restraints
3.8.3. Opportunities
3.8.4. Trends
3.9. Forecast Factors – Relevance and Impact
4. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031
4.1. Market Volume (Metric Tons) and Forecast
4.2. Market Value (US$ Mn) Projections
5. Global Matcha Market Pricing Analysis
5.1. Regional Average Pricing Analysis (US$/MT)
5.1.1. North America
5.1.2. Latin America
5.1.3. Western Europe
5.1.4. Eastern Europe
5.1.5. China
5.1.6. Japan
5.1.7. Southeast Asia & rest of APAC
5.1.8. Middle East & Africa
5.2. Pricing Analysis, By Grade
6. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Region
6.1. Introduction
6.2. Historical Market Value (US$ Mn) and Volume (MT) By Region, 2021–2031
6.3. Market Value (US$ Mn) and Volume (MT) Forecast By Region, 2021-2031
6.3.1. North America
6.3.2. Latin America
6.3.3. Western Europe
6.3.4. Eastern Europe
6.3.5. China
6.3.6. Japan
6.3.7. Southeast Asia & rest of APAC
6.3.8. Middle East & Africa
6.4. Attractiveness Analysis by Region
7. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Grade
7.1. Introduction
7.2. Historical Market Value (US$ Mn) and Volume (MT) By Grade, 2021–2031
7.3. Market Value (US$ Mn) and Volume (MT) Forecast By Grade, 2021-2031
7.3.1. Ceremonial
7.3.2. Classic
7.3.3. Café
7.3.4. Culinary
7.4. Attractiveness Analysis By Grade
8. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Nature
8.1. Introduction
8.2. Historical Market Value (US$ Mn) and Volume (MT) By Nature, 2021–2031
8.3. Market Value (US$ Mn) and Volume (MT) Forecast By Nature, 2021-2031
8.3.1. Organic
8.3.2. Conventional
8.4. Attractiveness Analysis By Nature
9. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by End Use
9.1. Introduction
9.1.1. Market Value Share Analysis By End Use
9.1.2. Y-o-Y Growth Analysis By End Use
9.2. Historical Market Value (US$ Mn) and Volume (MT) By End Use, 2021–2031
9.3. Market Value (US$ Mn) and Volume (MT) Forecast By End Use, 2021-2031
9.3.1. Food Processing
9.3.2. Beverage Processing
9.3.3. Personal Care
9.3.4. Foodservice
9.3.4.1. Tea Shops/Café
9.3.4.2. Restaurants
9.3.5. Institutional
9.3.6. Household
9.4. Attractiveness Analysis By End Use
10. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Packaging
10.1. Introduction
10.2. Historical Market Value (US$ Mn) and Volume (MT) By Packaging, 2021–2031
10.3. Market Value (US$ Mn) and Volume (MT) Forecast By Packaging, 2021-2031
10.3.1. Bulk Bags
10.3.2. Cartons
10.3.3. Sachets
10.3.4. Stand Up Pouches
10.3.5. Tins
10.4. Attractiveness Analysis By Packaging
11. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Sales Channel
11.1. Introduction
11.2. Historical Market Value (US$ Mn) and Volume (MT) By Sales Channel, 2021–2031
11.3. Market Value (US$ Mn) and Volume (MT) Forecast By Sales Channel, 2021-2031
11.3.1. Direct Sales
11.3.2. Indirect Sales
11.3.2.1. Hypermarkets/Supermarkets
11.3.2.2. Convenience Stores
11.3.2.3. Specialty Stores
11.3.2.4. Online Retailing
11.4. Attractiveness Analysis By Sales Channel
12. North America Matcha Market Analysis 2016–2020 and Forecast 2021–2031
12.1. Introduction
12.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031
12.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031
12.3.1. By Country
12.3.1.1. U.S.
12.3.1.2. Canada
12.3.2. By Grade
12.3.3. By Nature
12.3.4. By End Use
12.3.5. By Packaging
12.3.6. By Sales Channel
12.4. Market Attractiveness Analysis
12.4.1. By Country
12.4.2. By Grade
12.4.3. By Nature
12.4.4. By End Use
12.4.5. By Packaging
12.4.6. By Sales Channel
12.5. Drivers and Restraints: Impact Analysis
12.6. Key Participants Market Presence Intensity Mapping
13. Latin America Matcha Market Analysis 2016–2020 and Forecast 2021–2031
13.1. Introduction
13.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031
13.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031
13.3.1. By Country
13.3.1.1. Brazil
13.3.1.2. Mexico
13.3.1.3. Argentina
13.3.1.4. Rest of Latin America
13.3.2. By Grade
13.3.3. By Nature
13.3.4. By End Use
13.3.5. By Packaging
13.3.6. By Sales Channel
13.4. Market Attractiveness Analysis
13.4.1. By Country
13.4.2. By Grade
13.4.3. By Nature
13.4.4. By End Use
13.4.5. By Packaging
13.4.6. By Sales Channel
13.5. Drivers and Restraints: Impact Analysis
13.6. Key Participants Market Presence Intensity Mapping
14. Western Europe Matcha Market Analysis 2016–2020 and Forecast 2021–2031
14.1. Introduction
14.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031
14.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031
14.3.1. By Country
14.3.1.1. Germany
14.3.1.2. France
14.3.1.3. U.K.
14.3.1.4. Italy
14.3.1.5. Spain
14.3.1.6. BENELUX
14.3.1.7. Nordic
14.3.1.8. Rest of Western Europe
14.3.2. By Grade
14.3.3. By Nature
14.3.4. By End Use
14.3.5. By Packaging
14.3.6. By Sales Channel
14.4. Market Attractiveness Analysis
14.4.1. By Country
14.4.2. By Grade
14.4.3. By Nature
14.4.4. By End Use
14.4.5. By Packaging
14.4.6. By Sales Channel
14.5. Drivers and Restraints: Impact Analysis
14.6. Key Participants Market Presence Intensity Mapping
15. Eastern Europe Matcha Market Analysis 2016–2020 and Forecast 2021–2031
15.1. Introduction
15.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031
15.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031
15.3.1. By Country
15.3.1.1. Russia
15.3.1.2. Poland
15.3.1.3. Rest of Eastern Europe
15.3.2. By Grade
15.3.3. By Nature
15.3.4. By End Use
15.3.5. By Packaging
15.3.6. By Sales Channel
15.4. Market Attractiveness Analysis
15.4.1. By Country
15.4.2. By Grade
15.4.3. By Nature
15.4.4. By End Use
15.4.5. By Packaging
15.4.6. By Sales Channel
15.5. Drivers and Restraints: Impact Analysis
15.6. Key Participants Market Presence Intensity Mapping
16. China Matcha Market Analysis 2016–2020 and Forecast 2021–2031
16.1. Introduction
16.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031
16.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031
16.3.1. By Grade
16.3.2. By Nature
16.3.3. By End Use
16.3.4. By Packaging
16.3.5. By Sales Channel
16.4. Market Attractiveness Analysis
16.4.1. By Grade
16.4.2. By Nature
16.4.3. By End Use
16.4.4. By Packaging
16.4.5. By Sales Channel
16.5. Drivers and Restraints: Impact Analysis
16.6. Key Participants Market Presence Intensity Mapping
17. Japan Matcha Market Analysis 2016–2020 and Forecast 2021–2031
17.1. Introduction
17.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031
17.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031
17.3.1. By Grade
17.3.2. By Nature
17.3.3. By End Use
17.3.4. By Packaging
17.3.5. By Sales Channel
17.4. Market Attractiveness Analysis
17.4.1. By Grade
17.4.2. By Nature
17.4.3. By End Use
17.4.4. By Packaging
17.4.5. By Sales Channel
17.5. Drivers and Restraints: Impact Analysis
17.6. Key Participants Market Presence Intensity Mapping
18. Southeast Asia & Rest of Asia Pacific Matcha Market Analysis 2016–2020 and Forecast 2021–2031
18.1. Introduction
18.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031
18.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031
18.3.1. By Country
18.3.1.1. India
18.3.1.2. Australia & New Zealand
18.3.1.3. ASEAN Countries
18.3.1.4. Rest of SEA APAC
18.3.2. By Grade
18.3.3. By Nature
18.3.4. By End Use
18.3.5. By Packaging
18.3.6. By Sales Channel
18.4. Market Attractiveness Analysis
18.4.1. By Country
18.4.2. By Grade
18.4.3. By Nature
18.4.4. By End Use
18.4.5. By Packaging
18.4.6. By Sales Channel
18.5. Drivers and Restraints: Impact Analysis
18.6. Key Participants Market Presence Intensity Mapping
19. Middle East & Africa Matcha Market Analysis 2016–2020 and Forecast 2021–2031
19.1. Introduction
19.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031
19.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031
19.3.1. By Country
19.3.1.1. GCC Countries
19.3.1.2. Turkey
19.3.1.3. South Africa
19.3.1.4. Rest of MEA
19.3.2. By Grade
19.3.3. By Nature
19.3.4. By End Use
19.3.5. By Packaging
19.3.6. By Sales Channel
19.4. Market Attractiveness Analysis
19.4.1. By Country
19.4.2. By Grade
19.4.3. By Nature
19.4.4. By End Use
19.4.5. By Packaging
19.4.6. By Sales Channel
19.5. Drivers and Restraints: Impact Analysis
19.6. Key Participants Market Presence Intensity Mapping
20. Matcha Market Structure Analysis
21. Competition Analysis
21.1. Competition Dashboard
21.2. Competition Developments (Mergers, Acquisitions and Expansions)
21.3. Competition Deepdive
21.3.1. ITO EN Ltd.
21.3.2. Tata Global Beverages Ltd.
21.3.3. Starbucks Corporation
21.3.4. The Hain Celestial Group Inc.
21.3.5. Unilever PLC
21.3.6. Aiya-Co. Ltd.
21.3.7. The AOI Tea Company
21.3.8. McCormick & Company, Inc.
21.3.9. Matchaah Holdings Inc.
21.3.10. The Republic of Tea
21.3.11. Clearspring Ltd.
21.3.12. Andrews & George Company Limited
21.3.13. Green Foods Corporation
21.3.14. Marukyu-Koyamaen Co. Ltd.
21.3.15. Foodchem International Corporation
22. Assumptions and Acronyms
23. Research Methodology
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Global Matcha Market Value (US$ Mn) and Forecast by Region, 2021–2031
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Global Matcha Market Volume (Metric Tons) and Forecast by Region, 2021–2031
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Global Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
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Global Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
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Global Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
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Global Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
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Global Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
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Global Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
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North America Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
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North America Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
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North America Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
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North America Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
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North America Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
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North America Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
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North America Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
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North America Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
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Latin America Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
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Latin America Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
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Latin America Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
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Latin America Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
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Latin America Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
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Latin America Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
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Latin America Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
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Latin America Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
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Western Europe Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
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Western Europe Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
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Western Europe Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
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Western Europe Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
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Western Europe Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
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Western Europe Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
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Western Europe Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
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Western Europe Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
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Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
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Eastern Europe Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
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Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
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Eastern Europe Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
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Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
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Eastern Europe Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
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Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
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Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
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China Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
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China Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
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China Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
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China Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
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China Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
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China Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
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Japan Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
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Japan Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
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Japan Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
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Japan Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
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Japan Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
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Japan Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
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Southeast Asia & Rest of APAC Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
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Southeast Asia & Rest of APAC Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
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Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
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Middle East & Africa Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
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Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
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Middle East & Africa Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
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Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
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Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
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Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
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Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
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Global Matcha Market Value (US$ Mn) and Volume (MT) Forecast, 2021–2031
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Global Matcha Market Absolute $ Opportunity (US$ Mn), 2021?2031
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Global Matcha Market Value (US$ Mn) and % Growth by Region, 2021 & 2031
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Global Matcha Market Y-o-Y Growth Rate by Region, 2021 - 2031
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Global Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
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Global Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
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Global Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
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Global Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
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Global Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
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Global Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
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Global Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
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Global Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
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Global Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
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Global Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
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Global Matcha Market Attractiveness Analysis by Region, 2021 - 2031
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Global Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
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Global Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
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Global Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
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Global Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
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Global Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
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North America Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
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North America Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
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North America Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
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North America Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
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North America Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
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North America Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
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North America Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
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North America Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
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North America Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
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North America Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
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North America Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
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North America Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
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North America Matcha Market Attractiveness Analysis by Country, 2021 - 2031
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North America Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
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North America Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
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North America Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
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North America Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
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North America Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
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Latin America Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
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Latin America Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
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Latin America Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
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Latin America Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
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Latin America Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
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Latin America Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
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Latin America Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
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Latin America Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
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Latin America Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
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Latin America Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
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Latin America Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
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Latin America Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
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Latin America Matcha Market Attractiveness Analysis by Country, 2021 - 2031
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Latin America Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
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Latin America Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
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Latin America Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
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Latin America Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
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Latin America Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
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Western Europe Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
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Western Europe Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
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Western Europe Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
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Western Europe Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
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Western Europe Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
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Western Europe Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
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Western Europe Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
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Western Europe Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
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Western Europe Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
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Western Europe Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
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Western Europe Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
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Western Europe Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
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Western Europe Matcha Market Attractiveness Analysis by Country, 2021 - 2031
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Western Europe Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
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Western Europe Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
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Western Europe Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
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Western Europe Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
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Western Europe Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
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Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
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Eastern Europe Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
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Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
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Eastern Europe Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
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Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
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Eastern Europe Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
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Eastern Europe Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
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Eastern Europe Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
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Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
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Eastern Europe Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
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Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
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Eastern Europe Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
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Eastern Europe Matcha Market Attractiveness Analysis by Country, 2021 - 2031
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Eastern Europe Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
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Eastern Europe Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
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Eastern Europe Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
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Eastern Europe Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
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Eastern Europe Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
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China Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
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China Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
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China Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
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China Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
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China Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
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China Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
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China Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
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China Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
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China Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
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China Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
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China Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
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China Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
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China Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
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China Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
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China Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
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Japan Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
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Japan Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
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Japan Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
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Japan Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
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Japan Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
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Japan Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
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Japan Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
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Japan Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
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Japan Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
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Japan Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
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Japan Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
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Japan Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
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Japan Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
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Japan Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
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Japan Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
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Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
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Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
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Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
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Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
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Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
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Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Country, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
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Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
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Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
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Middle East & Africa Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
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Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
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Middle East & Africa Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
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Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
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Middle East & Africa Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
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Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
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Middle East & Africa Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
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Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
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Middle East & Africa Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
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Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
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Middle East & Africa Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
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Middle East & Africa Matcha Market Attractiveness Analysis by Country, 2021 - 2031
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Middle East & Africa Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
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Middle East & Africa Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
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Middle East & Africa Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
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Middle East & Africa Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
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Middle East & Africa Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
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