Matcha Market

Market Insights on Matcha covering sales outlook, demand forecast & up-to-date key trends

Matcha Market By Grade Type (Ceremonial, Classic, CafÃ©, Culinary), Nature Type (Organic, Conventional), End-Use Type (Food Processing, Beverage Processing, Personal Care, Foodservice), Packaging Type (Bulk Bags, Cartons, Sachets, Tins) & Region - Forecast to 2021 - 2031

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Matcha Market Snapshot

[265 Pages Report] In a recent study, ESOMAR-certified consulting firm Future Market Insights (FMI) projects a favorable demand outlook for the global matcha market during the forecast period 2021 to 2031. The global matcha sales are poised to total US$ 2.28 Bn in 2021, exhibiting a stellar 10.2% CAGR.

Rising applications of matcha across diverse end-use industries such as food and beverages, personal care, and food service will continue augmenting market growth. Apart from this, increasing sales of ready-to-drink beverages are anticipated to steer market growth in the upcoming years.

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Key Points Covered in Matcha Market Survey

Market estimates and forecast 2021-2031
Key drivers and restraints impacting market growth
Segment-wise, Country-wise, and Region-wise Analysis
Competition Mapping and Benchmarking
Brand share and Market Share Analysis
Key Product Innovations and Regulatory Climate
COVID-19 Impact on Matcha Market and how to Navigate
Recommendation on Key Winning Strategies

Matcha Market Historic Sales Compared to 2021-2031 Forecast Outlook

Demand for matcha increased at a steady pace between 2016 and 2020 with the market recording 8.4% CAGR. Growth can be attributed to emerging trends of diets such as vegan, keto, and gluten-free and increasing consumers' preference towards cleaner ingredients in food products.

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Sales were however stunted due to lockdown restrictions imposed to control the COVID-19 outbreak. With expedited vaccination drives across the globe, FMI projects matcha sales to recover significantly, as the market experience year-over-year growth of 7.4% between 2020 and 2021.

Increasing applications of matcha in skincare products are further anticipated to drive sales in the market. Besides this, easy availability of matcha through online and offline sales channels will continue driving market growth.

How are Health Benefits of Matcha Affecting Sales?

Matcha tea has evolved from a regular Japanese drink to a brilliant concoction bursting with healing properties. Matcha contains ten times more antioxidants than green tea, making it a widely popular superfood.

Matcha has lower caffeine content as compared to green tea and black tea. Hence, it is widely preferred by individuals as a delicate summer drink or a hot cup in winters. The myriad of health benefits associated with matcha is a key factor propelling sales of matcha products such as powders, ready-to-drink beverages, baked goods, and ice-cream.

As per a study by The American Journal of Clinical Nutrition, randomized controlled trials in 14 individuals showed that the administration of green tea beverages or extract can significantly reduce low-density lipoprotein (LDL) concentrations in adults. Another study by the U.S. National Library of Medicine National Institutes of Health claims that green tea extract can potentially reduce liver enzymes in patients with non-alcoholic fatty liver disease.

Matcha is loaded with vitamins and minerals, from vitamin C, A, B, F, and P to magnesium, potassium, zinc, and calcium. The nutrients and minerals supplement heart and brain function, improve bone and cartilage health and oral hygiene.

Further, matcha is a popular drink among weight-watchers as the thermogenic properties present in catechins help in speeding up the calorie-burning process. Regular consumption of matcha also lowers blood pressure and the combined effects of ECGC and polyphenols slow down cartilage destruction, protecting limbs from developing rheumatoid arthritis.

Keeping, companies are investing in intensive research and developments to leverage the full potential of match tea to improve sales prospects in the market

Nandini Roy Choudhury

Principal Consultant

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Application of Matcha in Skincare Products to Gain Momentum

Growing demand for natural and organic skincare products is propelling the incorporation of matcha tea in products such as lotions, cleansers, and balms. Skincare enthusiasts and influencers are constantly recommending and seeking matcha-infused products.

As matcha is a great source of antioxidants, it effectively fights inflammation and soothes irritates the skin.

Epigallocatechin Gallate (ECGC) is found potently in matcha tea, a powerful agent that neutralizes and reduces oxidative stress in skin which can accelerate cellular aging. Topical usage of matcha helps caffeine penetrate into the skin, promoting skin firmness overtime.

Matcha also contains methylxanthines which stimulated microcirculation and promote healthy and clear skin and improves complexion. In addition, the polyphenols in matcha tea potentially act as a protectant against UV rays and environmental damage.

Hormonal acne is quite common among teenagers and adults alike. It is often aggravated by stress and excess androgen hormones that cause sebaceous glands to produce excess sebum. The anti-androgenic properties of ECGC in matcha help combat stress and control androgen hormones, which in turn helps in controlling acne breakouts. These factors are indicative of high demand and sales in the matcha market.

Bakery and Beverage Products to Steer Sales of Culinary Grade Matcha

The versatility of matcha tea is propelling its incorporation in baked goods and ready-to-drink (RTD) beverages. Adding matcha tea in baked goods gives a unique flavor profile and instantly converts regular bakery products to superfoods.

When it comes to baking, fresh tea leaves are generally not ideal as they are harder to incorporate in batters. As matcha is available in powdered form, it suits the texture profile of other ingredients such as flour and refined sugar, which makes it easier to mix and incorporate.

Since matcha has an earthy flavor and grassy notes, honey, agave, raw sugar, and maple syrup are added to balance out and achieve sweet flavor and aroma in bread, cakes, and biscuits.

In addition to baked goods, matcha flavored ready-to-drink (RTD) beverages are becoming a crowd favorite. The RTD beverage industry has fully revamped itself to cater to a growing consumer base that demands plant-based foods and beverages without added sweeteners and artificial flavoring.

Increasing number of customers are adhering to specialized diets such as keto, gluten-free and keto, and vegan, and companies are capitalizing on this trend by offering nutrient-rich, organic, and unique forms of matcha flavored drinks. Sales of popular drinks including matcha lattes, sparkling teas, mocktails, cocktails, and

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Matcha Market Country-wise Insights

What is the U.S. Demand Outlook for Matcha in the U.S.?

As per FMI’s analysis, the matcha market in the U.S. is projected to witness high demand, owing to growing interest in plant-based foods in the country. Consumers are increasingly preferring plant-based beverages as opposed to sugary soft drinks, which is translating into lucrative sales prospects in the matcha market.

Aligning with the prevailing trend of vegan food consumption, restaurants, cafes, and bakeries are offering matcha-based dishes and beverages in their menus. Additionally, key market players such as Starbucks Corporation and Hain Celestial Group Inc. is are launching various matcha-based beverages and food products in the market, further augmenting the market growth.

Owing to these factors, FMI projects the North America matcha market to grow at a robust 8.7% CAGR between 2021 and 2031.

How Will Matcha Sales Fare in the U.K.?

Consumption of black tea in the U.K. has always remained high. However, consumers' interest in lighter flavor notes offered by matcha tea is gaining momentum, leading to increased sales of matcha flavored products.

Moreover, household consumption of matcha in the U.K. is significantly attracting sales. Homebound individuals are inclining towards the health benefits derived from matcha, such as anti-stress and anti-inflammatory properties. As per FMI’s in-depth regional analysis, sales prospects of match

Matcha Market Category-wise Insights

Sales of Culinary Grade Matcha to Remain High

Increasing demand for plant-based ingredients in packaged food products is driving sales of culinary grade matcha. Sales of packaged food products such as savory snacks, ready-to-drink beverages, and baked products will continue propelling demand for matcha in the upcoming years.

Moreover, anti-inflammatory properties and unique taste of matcha are encouraging its application in various culinary dishes. These factors are anticipated to place culinary grade matcha as the most preferred grade.

Organic Matcha to Remain Highly Sought-After

Organic matcha is known to comprise higher nutrient content and flavors as compared to non-organic, conventional matcha. Organic ingredients maintain the authenticity of food products as don’t contain pesticide and preservatives.

As the demand for natural products continues to grow, sales of organic matcha will continue gaining traction throughout the forecast period.

Food Service To Dominate the End-Use Segment, Followed by Household

Sales of matcha-based beverages such as smoothies, lattes, and milkshakes in cafés and restaurants are increasingly gaining traction. Consumers who prefer new flavor profiles and exotic blends of matcha are flocking to artisanal café's and specialty restaurants, which is driving sales of matcha in the foodservice segment.

On the flip side, an increasing number of customers are preparing matcha tea at home to achieve its natural flavor profile, without adding sugar and additional flavors. Additionally, home bakers and confectioners are incorporating matcha in various goods such as cakes, muffins, cookies, and bread, resulting in high demand for matcha for household consumption.

Stand-Up Pouches Will Be the Most-Preferred Form of Packaging

By packaging type, stand-up pouches are projected to account for maximum market share. Longer shelf life and convenience offered by stand-up pouches are key factors driving sales of the same.

Additionally, due to rising environmental concerns, consumers are looking for sustainable packaging formats that protect the quality of food and reduce waste. Stand-up pouches made from sustainable packaging material fulfill the criteria and protect the product from internal contamination.

Indirect Sales Channels Are Anticipated to Account for Maximum Market Share

Based on sales channels, sales of matcha through indirect sales channels including supermarkets, hypermarkets, convenience stores, specialty stores, and online retail is estimated to remain high through 2031.

As companies are launching innovative matcha-based products, customers are finding it easier to buy them through local grocery stores and supermarkets. Some matcha brands are also retailing through direct-to-consumer approach, where customers can buy superior quality matcha blends through the company's website and get them delivered at their doorsteps.

Competitive Landscape

Top 5 players in the global matcha market include ITO EN Ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, McCormick & Company, Inc., accounting for 15-20% of the total market share.

Leading players operating in the matcha market are launching innovative products and combine flavors to cater to the growing consumers' demand. Apart from this, mergers, acquisitions, and collaborations will remain key growth strategies among competitors through 2031.

For instance:

In August 2021, Ito En collaborated with Taiyo International to supply high-quality matcha for food, beverages, and supplements in North America. As a part of this partnership, Taiyo is introducing Ito En’s diverse product portfolio of culinary organic matcha powder and ceremonial matcha powder in the North American market.
In November 2020, Aiya Co. Ltd. added a new product to its vast portfolio, known as Sweetened Matcha To Go. The product is available in powdered form and can be easily prepared at home without any hassle.

Scope of Report

Attribute	Details
Forecast Period	2021-2031
Historical Data Available for	2016-2020
Market Analysis	USD Million for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa
Key Countries Covered	US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa
Key Segments Covered	Grade Type, Nature Type, End-Use Type, Packaging Type, Sales Channel Type, and Regions
Key Companies Profiled	ITO EN Ltd. Tata Global Beverages Ltd. Starbucks Corporation The Hain Celestial Group Inc. Unilever PLC Aiya-Co. Ltd. The AOI Tea Company McCormick & Company, Inc. Matchaah Holdings Inc. The Republic of Tea Clearspring Ltd. Andrews & George Company Limited Green Foods Corporation Marukyu-Koyamaen Co. Ltd. Foodchem International Corporation
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Matcha Market by Category

By Grade Type:

Ceremonial
Classic
Café
Culinary

By Nature Type:

Organic
Conventional

By End-Use Type:

Food Processing
Beverage Processing
Personal Care
Foodservice
- Tea Shops/Café
- Restaurants
Institutional
Household

By Packaging Type:

Bulk Bags
Cartons
Sachets
Stand Up Pouches
Tins

By Sales Channel Type:

Direct Sales
Indirect Sales
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retailing

By Region:

North America
Latin America
Western Europe
Eastern Europe
China
Japan
Southeast Asia and rest of Asia Pacific
Middle East & Africa

1. Executive Summary

1.1. Market Overview

1.2. Market Analysis

1.3. FMI Analysis and Recommendations

1.4. Opportunity Matrix

2. Market Introduction

2.1. Market Definition

2.2. Market Taxonomy

3. Matcha Market Background

3.1. Global Tea Industry Outlook

3.2. Comparison of Tea Consumption v/s GDP-PPP

3.3. Japan Tea Production Outlook

3.4. Trade Scenario of Green Tea

3.5. Macro-Economic Indicators

3.6. Global Economic Outlook

3.6.1. Global GDP by Region and Country, 2021–2021

3.6.2. Global Industry Value Added

3.6.3. Global Food and Beverage Industry Outlook

3.7. Value Chain Analysis

3.8. Market Dynamics

3.8.1. Drivers

3.8.2. Restraints

3.8.3. Opportunities

3.8.4. Trends

3.9. Forecast Factors – Relevance and Impact

4. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031

4.1. Market Volume (Metric Tons) and Forecast

4.2. Market Value (US$ Mn) Projections

5. Global Matcha Market Pricing Analysis

5.1. Regional Average Pricing Analysis (US$/MT)

5.1.1. North America

5.1.2. Latin America

5.1.3. Western Europe

5.1.4. Eastern Europe

5.1.5. China

5.1.6. Japan

5.1.7. Southeast Asia & rest of APAC

5.1.8. Middle East & Africa

5.2. Pricing Analysis, By Grade

6. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Region

6.1. Introduction

6.2. Historical Market Value (US$ Mn) and Volume (MT) By Region, 2021–2031

6.3. Market Value (US$ Mn) and Volume (MT) Forecast By Region, 2021-2031

6.3.1. North America

6.3.2. Latin America

6.3.3. Western Europe

6.3.4. Eastern Europe

6.3.5. China

6.3.6. Japan

6.3.7. Southeast Asia & rest of APAC

6.3.8. Middle East & Africa

6.4. Attractiveness Analysis by Region

7. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Grade

7.1. Introduction

7.2. Historical Market Value (US$ Mn) and Volume (MT) By Grade, 2021–2031

7.3. Market Value (US$ Mn) and Volume (MT) Forecast By Grade, 2021-2031

7.3.1. Ceremonial

7.3.2. Classic

7.3.3. Café

7.3.4. Culinary

7.4. Attractiveness Analysis By Grade

8. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Nature

8.1. Introduction

8.2. Historical Market Value (US$ Mn) and Volume (MT) By Nature, 2021–2031

8.3. Market Value (US$ Mn) and Volume (MT) Forecast By Nature, 2021-2031

8.3.1. Organic

8.3.2. Conventional

8.4. Attractiveness Analysis By Nature

9. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by End Use

9.1. Introduction

9.1.1. Market Value Share Analysis By End Use

9.1.2. Y-o-Y Growth Analysis By End Use

9.2. Historical Market Value (US$ Mn) and Volume (MT) By End Use, 2021–2031

9.3. Market Value (US$ Mn) and Volume (MT) Forecast By End Use, 2021-2031

9.3.1. Food Processing

9.3.2. Beverage Processing

9.3.3. Personal Care

9.3.4. Foodservice

9.3.4.1. Tea Shops/Café

9.3.4.2. Restaurants

9.3.5. Institutional

9.3.6. Household

9.4. Attractiveness Analysis By End Use

10. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Packaging

10.1. Introduction

10.2. Historical Market Value (US$ Mn) and Volume (MT) By Packaging, 2021–2031

10.3. Market Value (US$ Mn) and Volume (MT) Forecast By Packaging, 2021-2031

10.3.1. Bulk Bags

10.3.2. Cartons

10.3.3. Sachets

10.3.4. Stand Up Pouches

10.3.5. Tins

10.4. Attractiveness Analysis By Packaging

11. Global Matcha Market Analysis 2016–2020 and Forecast 2021–2031, by Sales Channel

11.1. Introduction

11.2. Historical Market Value (US$ Mn) and Volume (MT) By Sales Channel, 2021–2031

11.3. Market Value (US$ Mn) and Volume (MT) Forecast By Sales Channel, 2021-2031

11.3.1. Direct Sales

11.3.2. Indirect Sales

11.3.2.1. Hypermarkets/Supermarkets

11.3.2.2. Convenience Stores

11.3.2.3. Specialty Stores

11.3.2.4. Online Retailing

11.4. Attractiveness Analysis By Sales Channel

12. North America Matcha Market Analysis 2016–2020 and Forecast 2021–2031

12.1. Introduction

12.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

12.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

12.3.1. By Country

12.3.1.1. U.S.

12.3.1.2. Canada

12.3.2. By Grade

12.3.3. By Nature

12.3.4. By End Use

12.3.5. By Packaging

12.3.6. By Sales Channel

12.4. Market Attractiveness Analysis

12.4.1. By Country

12.4.2. By Grade

12.4.3. By Nature

12.4.4. By End Use

12.4.5. By Packaging

12.4.6. By Sales Channel

12.5. Drivers and Restraints: Impact Analysis

12.6. Key Participants Market Presence Intensity Mapping

13. Latin America Matcha Market Analysis 2016–2020 and Forecast 2021–2031

13.1. Introduction

13.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

13.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

13.3.1. By Country

13.3.1.1. Brazil

13.3.1.2. Mexico

13.3.1.3. Argentina

13.3.1.4. Rest of Latin America

13.3.2. By Grade

13.3.3. By Nature

13.3.4. By End Use

13.3.5. By Packaging

13.3.6. By Sales Channel

13.4. Market Attractiveness Analysis

13.4.1. By Country

13.4.2. By Grade

13.4.3. By Nature

13.4.4. By End Use

13.4.5. By Packaging

13.4.6. By Sales Channel

13.5. Drivers and Restraints: Impact Analysis

13.6. Key Participants Market Presence Intensity Mapping

14. Western Europe Matcha Market Analysis 2016–2020 and Forecast 2021–2031

14.1. Introduction

14.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

14.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

14.3.1. By Country

14.3.1.1. Germany

14.3.1.2. France

14.3.1.3. U.K.

14.3.1.4. Italy

14.3.1.5. Spain

14.3.1.6. BENELUX

14.3.1.7. Nordic

14.3.1.8. Rest of Western Europe

14.3.2. By Grade

14.3.3. By Nature

14.3.4. By End Use

14.3.5. By Packaging

14.3.6. By Sales Channel

14.4. Market Attractiveness Analysis

14.4.1. By Country

14.4.2. By Grade

14.4.3. By Nature

14.4.4. By End Use

14.4.5. By Packaging

14.4.6. By Sales Channel

14.5. Drivers and Restraints: Impact Analysis

14.6. Key Participants Market Presence Intensity Mapping

15. Eastern Europe Matcha Market Analysis 2016–2020 and Forecast 2021–2031

15.1. Introduction

15.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

15.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

15.3.1. By Country

15.3.1.1. Russia

15.3.1.2. Poland

15.3.1.3. Rest of Eastern Europe

15.3.2. By Grade

15.3.3. By Nature

15.3.4. By End Use

15.3.5. By Packaging

15.3.6. By Sales Channel

15.4. Market Attractiveness Analysis

15.4.1. By Country

15.4.2. By Grade

15.4.3. By Nature

15.4.4. By End Use

15.4.5. By Packaging

15.4.6. By Sales Channel

15.5. Drivers and Restraints: Impact Analysis

15.6. Key Participants Market Presence Intensity Mapping

16. China Matcha Market Analysis 2016–2020 and Forecast 2021–2031

16.1. Introduction

16.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

16.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

16.3.1. By Grade

16.3.2. By Nature

16.3.3. By End Use

16.3.4. By Packaging

16.3.5. By Sales Channel

16.4. Market Attractiveness Analysis

16.4.1. By Grade

16.4.2. By Nature

16.4.3. By End Use

16.4.4. By Packaging

16.4.5. By Sales Channel

16.5. Drivers and Restraints: Impact Analysis

16.6. Key Participants Market Presence Intensity Mapping

17. Japan Matcha Market Analysis 2016–2020 and Forecast 2021–2031

17.1. Introduction

17.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

17.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

17.3.1. By Grade

17.3.2. By Nature

17.3.3. By End Use

17.3.4. By Packaging

17.3.5. By Sales Channel

17.4. Market Attractiveness Analysis

17.4.1. By Grade

17.4.2. By Nature

17.4.3. By End Use

17.4.4. By Packaging

17.4.5. By Sales Channel

17.5. Drivers and Restraints: Impact Analysis

17.6. Key Participants Market Presence Intensity Mapping

18. Southeast Asia & Rest of Asia Pacific Matcha Market Analysis 2016–2020 and Forecast 2021–2031

18.1. Introduction

18.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

18.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

18.3.1. By Country

18.3.1.1. India

18.3.1.2. Australia & New Zealand

18.3.1.3. ASEAN Countries

18.3.1.4. Rest of SEA APAC

18.3.2. By Grade

18.3.3. By Nature

18.3.4. By End Use

18.3.5. By Packaging

18.3.6. By Sales Channel

18.4. Market Attractiveness Analysis

18.4.1. By Country

18.4.2. By Grade

18.4.3. By Nature

18.4.4. By End Use

18.4.5. By Packaging

18.4.6. By Sales Channel

18.5. Drivers and Restraints: Impact Analysis

18.6. Key Participants Market Presence Intensity Mapping

19. Middle East & Africa Matcha Market Analysis 2016–2020 and Forecast 2021–2031

19.1. Introduction

19.2. Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 2021–2031

19.3. Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2021-2031

19.3.1. By Country

19.3.1.1. GCC Countries

19.3.1.2. Turkey

19.3.1.3. South Africa

19.3.1.4. Rest of MEA

19.3.2. By Grade

19.3.3. By Nature

19.3.4. By End Use

19.3.5. By Packaging

19.3.6. By Sales Channel

19.4. Market Attractiveness Analysis

19.4.1. By Country

19.4.2. By Grade

19.4.3. By Nature

19.4.4. By End Use

19.4.5. By Packaging

19.4.6. By Sales Channel

19.5. Drivers and Restraints: Impact Analysis

19.6. Key Participants Market Presence Intensity Mapping

20. Matcha Market Structure Analysis

21. Competition Analysis

21.1. Competition Dashboard

21.2. Competition Developments (Mergers, Acquisitions and Expansions)

21.3. Competition Deepdive

21.3.1. ITO EN Ltd.

21.3.2. Tata Global Beverages Ltd.

21.3.3. Starbucks Corporation

21.3.4. The Hain Celestial Group Inc.

21.3.5. Unilever PLC

21.3.6. Aiya-Co. Ltd.

21.3.7. The AOI Tea Company

21.3.8. McCormick & Company, Inc.

21.3.9. Matchaah Holdings Inc.

21.3.10. The Republic of Tea

21.3.11. Clearspring Ltd.

21.3.12. Andrews & George Company Limited

21.3.13. Green Foods Corporation

21.3.14. Marukyu-Koyamaen Co. Ltd.

21.3.15. Foodchem International Corporation

22. Assumptions and Acronyms

23. Research Methodology

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List of Tables

Global Matcha Market Value (US$ Mn) and Forecast by Region, 2021–2031
Global Matcha Market Volume (Metric Tons) and Forecast by Region, 2021–2031
Global Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
Global Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
Global Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
Global Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
Global Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
Global Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
North America Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
North America Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
North America Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
North America Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
North America Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
North America Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
North America Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
North America Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
Latin America Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
Latin America Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
Latin America Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
Latin America Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
Latin America Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
Latin America Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
Latin America Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
Latin America Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
Western Europe Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
Western Europe Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
Western Europe Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
Western Europe Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
Western Europe Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
Western Europe Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
Western Europe Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
Western Europe Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
Eastern Europe Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
Eastern Europe Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
Eastern Europe Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
Eastern Europe Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
China Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
China Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
China Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
China Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
China Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
China Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
Japan Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
Japan Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
Japan Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
Japan Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
Japan Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
Japan Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
Southeast Asia & Rest of APAC Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
Southeast Asia & Rest of APAC Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031
Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Country, 2021–2031
Middle East & Africa Matcha Market Volume (Metric Tons) and Forecast by Country, 2021–2031
Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Grade, 2021–2031
Middle East & Africa Matcha Market Volume (Metric Tons) and Forecast by Grade, 2021–2031
Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Nature, 2021–2031
Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by End Use, 2021–2031
Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Packaging, 2021–2031
Middle East & Africa Matcha Market Value (US$ Mn) and Forecast by Sales Channel, 2021–2031

Nandini Roy Choudhury

Principal Consultant

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List of Charts

Global Matcha Market Value (US$ Mn) and Volume (MT) Forecast, 2021–2031
Global Matcha Market Absolute $ Opportunity (US$ Mn), 2021?2031
Global Matcha Market Value (US$ Mn) and % Growth by Region, 2021 & 2031
Global Matcha Market Y-o-Y Growth Rate by Region, 2021 - 2031
Global Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
Global Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
Global Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
Global Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
Global Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
Global Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
Global Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
Global Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
Global Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
Global Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
Global Matcha Market Attractiveness Analysis by Region, 2021 - 2031
Global Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
Global Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
Global Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
Global Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
Global Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
North America Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
North America Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
North America Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
North America Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
North America Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
North America Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
North America Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
North America Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
North America Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
North America Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
North America Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
North America Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
North America Matcha Market Attractiveness Analysis by Country, 2021 - 2031
North America Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
North America Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
North America Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
North America Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
North America Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
Latin America Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
Latin America Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
Latin America Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
Latin America Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
Latin America Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
Latin America Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
Latin America Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
Latin America Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
Latin America Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
Latin America Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
Latin America Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
Latin America Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
Latin America Matcha Market Attractiveness Analysis by Country, 2021 - 2031
Latin America Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
Latin America Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
Latin America Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
Latin America Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
Latin America Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
Western Europe Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
Western Europe Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
Western Europe Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
Western Europe Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
Western Europe Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
Western Europe Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
Western Europe Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
Western Europe Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
Western Europe Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
Western Europe Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
Western Europe Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
Western Europe Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
Western Europe Matcha Market Attractiveness Analysis by Country, 2021 - 2031
Western Europe Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
Western Europe Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
Western Europe Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
Western Europe Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
Western Europe Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
Eastern Europe Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
Eastern Europe Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
Eastern Europe Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
Eastern Europe Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
Eastern Europe Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
Eastern Europe Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
Eastern Europe Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
Eastern Europe Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
Eastern Europe Matcha Market Attractiveness Analysis by Country, 2021 - 2031
Eastern Europe Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
Eastern Europe Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
Eastern Europe Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
Eastern Europe Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
Eastern Europe Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
China Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
China Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
China Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
China Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
China Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
China Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
China Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
China Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
China Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
China Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
China Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
China Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
China Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
China Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
China Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
Japan Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
Japan Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
Japan Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
Japan Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
Japan Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
Japan Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
Japan Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
Japan Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
Japan Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
Japan Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
Japan Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
Japan Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
Japan Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
Japan Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
Japan Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
Southeast Asia & Rest of APAC Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Country, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
Southeast Asia & Rest of APAC Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031
Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Country, 2021 & 2031
Middle East & Africa Matcha Market Y-o-Y Growth Rate by Country, 2021 - 2031
Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Grade, 2021 & 2031
Middle East & Africa Matcha Market Y-o-Y Growth Rate by Grade, 2021 - 2031
Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Nature, 2021 & 2031
Middle East & Africa Matcha Market Y-o-Y Growth Rate by Nature, 2021 - 2031
Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by End Use, 2021 & 2031
Middle East & Africa Matcha Market Y-o-Y Growth Rate by End Use, 2021 - 2031
Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Packaging, 2021 & 2031
Middle East & Africa Matcha Market Y-o-Y Growth Rate by Packaging, 2021 - 2031
Middle East & Africa Matcha Market Value (US$ Mn) and % Growth by Sales Channel, 2021 & 2031
Middle East & Africa Matcha Market Y-o-Y Growth Rate by Sales Channel, 2021 - 2031
Middle East & Africa Matcha Market Attractiveness Analysis by Country, 2021 - 2031
Middle East & Africa Matcha Market Attractiveness Analysis by Grade, 2021 - 2031
Middle East & Africa Matcha Market Attractiveness Analysis by Nature, 2021 - 2031
Middle East & Africa Matcha Market Attractiveness Analysis by End Use, 2021 - 2031
Middle East & Africa Matcha Market Attractiveness Analysis by Packaging, 2021 - 2031
Middle East & Africa Matcha Market Attractiveness Analysis by Sales Channel, 2021 - 2031