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Men's Jeans Market Outlook from 2024 to 2034

The global men's jeans market valuation is estimated at around USD 52.9 billion in 2024 and is expected to spike up to surpass USD 96.2 billion through 2034. The market size of men's jeans is slated to exhibit a CAGR of 6.2 % from 2024 to 2034, taking into consideration the fad of fashion globally. Working culture, the fashion industry, the importance of proper attire etiquette, and the expansion of online platforms are all growth factors influencing the men's jeans market.

Men's jeans industry is expected to expand due to the continuous evolution of consumer trends and preferences for appealing fashion and beauty coupled with innovations. The rise in the sense of fashion among millennials and baby boomers has ignited manufacturers to emphasize introducing new and upgraded versions continually. Also, social media, influencers, and the trend of series-inspired fashion have generated a huge awareness of different types of jeans available and their proper outfit sense.

With the expansion of e-commerce and retail stores, the availability and accessibility of men's apparel with many options have generated huge sales in this industry. Malls and brand outlets attract customers with visual showcasing and impressive discounts. Online shopping has also made it a much better experience for males to change their attires with the availability of variety never seen before. Affordable brands globally have made it more possible for all classes to stay trendy.

Rising awareness about the availability of a variety of products like boot cut, high rise cropped skinny tapered, and regular fit jeans are contributing to expansion. Men, too, are more aware of fashion trends, and lead generation is playing an impressive running in current trends.

Ascent of the popularity of e-commerce websites like Myntra, Flipkart, and Amazon, is offering a wide range of designs and finishes in clothing products like jeans. Also, an increasing number of smartphone users and high internet penetration among developed countries are supporting product sales through online channels.

Attributes Description
Expected Global Men's Jeans Market Size (2024E) USD 52.9 billion
Projected Global Men’s Jeans Market Value (2034F) USD 96.2 billion
Value-based CAGR (2024 to 2034) 6.2 % CAGR

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Key Industry Highlights

Trend of Casualization

The increasing trend of casual wear in the workplace has led to a higher demand for comfortable yet stylish attire like jeans. Many workplaces have allowed relaxed dress codes, resulting in a surge of jeans as a part of everyday work attire. Major companies are making men’s jeans of comfort material and breathable cloth, making it say to carry the whole day. Thus industry has seen huge sales in recent years.

Influence of Western Culture

Adoption of a casual lifestyle in emerging economies has contributed to the expansion of the men’s jeans market on a global scale. People prefer wearing jeans at all kinds of events also elderly population is into the fad of jeans due to the comfort material adopted in its production.

Emphasis on Sustainability

Consumers are increasingly seeking out eco-friendly and ethically produced clothing, and this trend has extended to the denim industry. Thus growing demand for men’s jeans made from sustainable materials and produced using eco-friendly manufacturing processes has generated success in this industry. This shift in consumer preferences has prompted many jeans brands to offer sustainable and eco-friendly options in their collections.

Celebrity Endorsements

Influence of social media and celebrity endorsements has played a crucial role in popularizing men’s jeans globally. Celebrities and influencers often showcase various denim styles, increasing awareness and desire for specific jeans brands and designs. This widespread reach of social media platforms has notably globalized fashion trends. As consumers seek to emulate styles and trends they encounter through social media and celebrity culture, propelling the growth of the global men’s bottom wear industry.

2019 to 2023 Global Men's Jeans Sales Outlook Compared to Demand Forecasts from 2024 to 2034

The industry was seen to have USD 36.5 billion in 2019, with an estimated CAGR of 7.9% from 2019 to 2023. Technological advancements in denim fabric production for durability and stretch in the past year years have changed the dynamics of the men's fashion industry. The impact of fashion trends on the demand for different styles of men's jeans has also generated huge sales through the adoption of current fashion culture among men.

With an estimated CAGR of 9.9 % through 2034, change in the male perspective of fashion has evolved in recent years with the huge influence of social media and movies and series. Evolving workplace fashion culture and also the importance of proper attire socially have generated huge sales in the jeans industry.

Men, unlike before, prefer changing bottom wear according to events and places. Also, the benefits of different materials and variations in fitting types of jeans made it easier for me to adapt to running. Analysis of comfort and fit as key factors in consumer preferences for men's jeans has curated a sense of easygoing fashion with jeans known to discomfort for a long time earlier.

Another fast-growing factor in men's jeans market is the adoption of environmental sustainability considerations in men's jeans production and recycling. This trend has kept up high standards, with environmentally conscious customers opting for eco-friendly clothing.

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Sudip Saha

Principal Consultant

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Comparative Market Overview

The section below showcases a comparative analysis of the related industry of the men’s jeans market. Below are given growth factors and challenges faced by the workout clothes industry and online clothing rental industry. The growing fashion industry has markedly changed the customer perspective and spending on attire. Both industries are expected to witness strong growth. Also craze about different wear on different occasions, events, and variation in routine wear have curated big sales in the clothing industry.

Workout Clothes Industry Assessment:

Urban populace has become more aware of the importance of physical activity among city dwellers. Sedentary lifestyles, which usually result in lifestyle disorders, have created a demand for workouts and related attire. Thus, the industry has seen workout clothes skyrocket in the past few years. Also, a growing passion for outdoor recreational activities and sports, especially among the younger population, has fueled sales of workout gear. Smart fabrics have gained popularity as consumers are opting for the comfort and functionality of activewear.

Attributes Description
Related Market Workout Clothes Market
CAGR (2024 to 2034) 6.2%
Valuation for 2034 USD 434.7 billion
Growth Factor Advancements in active wear reflect the constantly changing consumer lifestyles and the desire to combine fashion, technology, and fitness. Thus, industry is seen to take a big leap
Key Challenges More population becomes aware of the harmful impact of compounds found in synthetic clothes, opportunities to delve into the skin-friendly active wear section are expected to emerge

Online Clothing Rental Industry Assessment:

Online platforms selling this attire have gained immense popularity as rental facilities have become quite easy. Delivery, payment, and return of the product post-use have made it feasible to try it. The convenience factor is thus hooking customers to these sites and increasing their profits in return.

Demand for online clothing rentals is projected to surge due to an increase in fashion events, fashion vlogs, occasions, advancements in mobile technology, etc. Players of niche workout clothing have increased market penetration by employing various industry tactics.

Attributes Description
Related Market Online Clothing Rental Market
CAGR (2023 to 2033) 10.6%
Valuation for 2033 USD 6,244.1 million
Growth Factor Increasing availability of clothing rentals from e-commerce channels and rising disposable income
Key Challenges Hesitancy among the general population about the idea of rental clothes

Category-wise Insights

The men's jeans industry is classified into many fitting types, sales channels, and waist sizes. With market perspective and consumer preference for purchasing and making position-type trends, the industry has seen variations. Among different fittings in men's jeans like regular fit, loose fit, and slim fit, the regular fit is trendy and easy for all-time fashion. Also, among many sales channels, retail stores hold a prominent position with their visual and personalized customer experience.

Consistent and Stable Consumer Base makes Regular Fit at Prominent Position in the Men’s Jeans Industry

Regular-fit jeans offer a comfortable and classic silhouette, appealing to a wide range of consumers. Demand for versatile and timeless styles makes regular fit fulfill effectively tracing a huge customer pool. Regular fit heads are often perceived as safer and universally flattering, making them dependable choices for consumers.

Segment Regular Fit (Fitting Type)
Value Share (2024) 62%

Regular fit is the top fitting type in the men's jeans market, with a value share of 62% for 2024. This type is opted for by consumers who are insured and venturing into more specific or trend-driven fits. Regular-fit jeans are often favored in work wear and casual segments of this industry. As functionality and ease of movement are prioritized, solidifying their industry-specific relevance.

Tactile and Visual Nature of Retail Stores makes them the Top Sales Channel

Consumers prefer the ability to try on jeans in-store, ensuring perfect fit and style before buying. Retail stores provide personalized shopping experiences, allowing customers to receive assistance from associates offering guidance on fit, style, and brand preferences. This approach is particularly crucial in the men’s jeans sector. Thus, fit and comfort are paramount, and consumers often seek expert advice to make informed purchasing decisions.

Segment Retail Store (Sales Channel)
Value Share (2024) 44%

Retail stores serve as hubs for brand visibility and customer engagement, gaining a share value of 44% for 2024. Retail stores often host exclusive events and promotions, creating a sense of community and brand loyalty among male customers. All these elements solidify the significance of retail stores.

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Country-wise Insights

South Korea, Japan, the United Kingdom, China, and the United States are among a few countries expanding broadly in the men's jeans market. With the expansion in retail stores, major brands, and new entrants are catering to growing fashion trends. Being a foremost necessity and also apparel to be worn anywhere, the men's jeans industry is seen to get through at a fast-paced development rate.

South Korea is seen to have impressive CAGR with its widespread Korean drama and K-pop impact. Following are Japan and China. European countries, known as fashion hubs, are moving at a steady pace.

Countries CAGR from 2024 to 2034
South Korea 8.3%
Japan 7.8%
United Kingdom 7.4%
China 6.9%
United States 6.5%

Burgeoning Innovation and K-pop and K-drama augment Profit in South Korea

The market for men's jeans in South Korea has scored due to its innovative and imaginative approach to design. The versatility of the Korean industry makes them choose a large variety of jeans styles, ranging from traditional cuts to modern and avant-garde patterns. Also, popularity and ever-loving fashion choices make this industry bloom in the Asian region.

South Korea is aiming to showcase a CAGR of 8.3% through 2034, with creative design and craftsmanship and expanding e-commerce. Men's jeans market is significantly impacted by K-fashion. K-pop and K-dramas’ widespread appeal has increased the impact of Korean fashion globally.

Plus, regular-fit and loose-fit jeans have gained immense traction, serving as key components among many classy outfits. Exclusive variations and huge variants by high-end men's jeans brands prioritizing quality and running trends have broadened their distribution channel, reaching out globally.

Fashion Events and Celebrity Shows Influence the United Kingdom Fashion Industry

Europe is one of the world’s largest fashion hubs and hosts popular fashion events and celebrity shows, influencing market growth for the clothing industry. Growing e-commerce and retail stores in European countries have soared the men's jeans market. The growing apparel industry across the globe, with the introduction and fad of premium products, has shown a significant impact on the men's jeans industry in the United Kingdom. The United Kingdom is estimated to register a CAGR of 7.4% through 2034.

The rise in the number of fashion clothing stores and especially stores, along with the availability of high-quality, cost-effective products, have augmented industry presence. This attracts a greater number of consumers. For example, in August 2022, H&M Hennes & Mauritz ab inaugurated its retail footprint in Costa Rica and North Macedonia and introduced an e-commerce site in Uruguay.

United States Men’s Jeans Industry to Exhibit Sluggish Growth Rate

Initiatives by clothing brands in North America play a crucial role in attracting users and generating higher demand for men's jeans. Millennials and Gen Z population’s preference for premium price-based men's jeans and their higher spending capacity on such products have facilitated overall demand for male bottom wear in the United States.

American-based clothing companies teaming up to launch playful mend jeans collections for every summer have cultivated a sense of growth among Americans. With these, it is set to cover a CAGR of 6.5% from 2024 to 2034.

Presence of popular worldwide brands and their constant innovation of fashionable mend jeans collections have spurred the United States industry development. Popular American brands like Levi Strauss & Co., Wrangler, VF Corp, etc, collaborate with influencers and famous personalities towards inspirational collections of men's jeans to drive sales in the United States.

Competition Outlook

Manufacturers are aimed at making sustainable clothing catering to eco-friendly trends. Major companies are shifting to comfort materials and catering to consumers' preferences for price-based denim. Many local players are expanding their channels, crossing boundaries to get global consumer reach.

Industry Update

  • In February 2024, C&A launched its first men's jeans capsule featuring Lycra Adaptiv. The collection, offering enhanced comfort and adaptability, was available in 190 European stores and online, priced at €49.90.
  • In December 2023, Mehar Apparels launched a new men's jeans collection, blending style and comfort. Featuring diverse fits and trendy colors, the collection underscored the brand's commitment to quality and sustainable fashion.

Leading Men Jeans Brands

  • Levi Strauss & Co.
  • Mavi Jeans
  • Kontoor Brands
  • Lee Cooper
  • Diesel S.p.A

Key Segments of Men's Jeans Market Report

By Fitting Type:

Slim, loose, and regular fit are three fitting types in the men's jeans market.

By Waist Size:

28" - 31", 32" - 35", 36" - 39", 40" - 43", and 44" - 47" are categorized waist size in the men's jeans industry.

By Sales Channel:

The sector is segmented into retail stores, brand stores, supermarkets or hypermarkets, and e-commerce sales channels.

By Region:

A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.

Frequently Asked Questions

What is the Men's Jeans Market Worth?

Industry is set to reach USD 52.9 billion in 2024.

What is the Sales Forecast through 2034?

The valuation is expected to reach USD 96.2 billion by 2034.

What is the Potential CAGR of the Market?

Men's Jeans market is set to register a CAGR of 6.2 % from 2024 to 2034.

Which is the Top Men's Jeans Fitting Type?

Regular fit, with a market share of 62 % in 2024.

How will South Korea Progress in Men's Jeans Market?

South Korea is expected to progress at a CAGR of 8.3 % through 2034.

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Fitting Type

    6.2. Waist Size

    6.3. Sales Channel

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Fitting Type

    7.1. Slim Fit

    7.2. Loose Fit

    7.3. Regular Fit

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Waist Size

    8.1. 28" - 31"

    8.2. 32" - 35"

    8.3. 36" - 39"

    8.4. 40" - 43"

    8.5. 44" - 47"

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel

    9.1. Retail stores

    9.2. Brand Store

    9.3. Supermarket/Hypermarket

    9.4. E-Commerce

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    10.1. North America

    10.2. Latin America

    10.3. Western Europe

    10.4. South Asia

    10.5. East Asia

    10.6. Eastern Europe

    10.7. Middle East & Africa

11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Sales Forecast 2024 to 2034 by Fitting Type, Waist Size, and Sales Channel for 30 Countries

19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

20. Company Profile

    20.1. Levi Strauss & Co.

    20.2. Mavi Jeans

    20.3. Kontoor Brands

    20.4. Diesel S.p.A

    20.5. Lee Cooper

    20.6. Joe's Jeans

    20.7. American Eagle Outfitters

    20.8. Esprit Holdings Ltd

    20.9. H&M

    20.10. G-Star RAW


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