The men’s post-shave market size is projected to be worth USD 5.5 billion in 2023. The market is likely to reach USD 16.2 billion by 2033. The market is further expected to surge at a CAGR of 11.3% during the forecast period 2023 to 2033.
Key Market Trends and Highlights
| Attributes | Key Insights |
|---|---|
| Men’s Post-Shave Market Estimated Size in 2023 | USD 5.5 billion |
| Projected Market Value in 2033 | USD 16.2 billion |
| Value-based CAGR from 2023 to 2033 | 11.3% |
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The scope for men’s post-shave rose at a 7.2% CAGR between 2018 and 2022. The global market for men’s post-shave is anticipated to grow at a moderate CAGR of 11.3% over the forecast period 2023 to 2033.
| Report Attribute | Details |
|---|---|
| Market Value in 2018 | USD 3.4 billion |
| Market Value in 2022 | USD 4.5 billion |
| CAGR from 2018 to 2022 | 7.2% |
The men’s post-shave market experienced steady growth from 2018 to 2022, driven by factors such as rising grooming consciousness among men and an emphasis on skincare. Brands expanded their product offerings, introducing a wide range of post-shave products, including moisturizers, balms, lotions, and aftershaves with various formulations and fragrances.
The proliferation of e-commerce platforms contributed significantly to market growth, providing consumers with convenient access to a variety of post-shave products. Consumer preferences shifted towards natural and organic post-shave products, leading to the introduction of eco-friendly and clean beauty formulations.
The forecast period is expected to witness increased integration of technology into post-shave products, including smart razors, AI-powered skincare analysis, and personalized grooming solutions. Sustainability initiatives, such as eco-friendly packaging and sustainable ingredient sourcing, are projected to become even more critical in response to consumer eco-consciousness.
Post-shave products that incorporate wellness features, such as relaxation-inducing ingredients and stress-relief functionalities, are expected to gain prominence. Brands are likely to invest in personalized skincare regimens and grooming solutions, tailoring products to individualized needs and preferences.
The below table showcases revenues in terms of the top 3 leading countries, spearheaded by the United States and China. These two countries are expected to lead the market through 2033.
Forecast CAGRs from 2023 to 2033
| The United States | 11.2% |
|---|---|
| China | 10.2% |
| India | 11.1% |
| Japan | 10.8% |
| Germany | 9.8% |
The men’s post-shave market in the United States is expected to expand at a CAGR of 11.2% through 2033. Increasing awareness among American men about the importance of grooming and self-care routines is a significant driver. Men are paying more attention to their appearance and investing in post-shave products for a polished look.
The beard trend has been on the rise in the United States, with many men sporting facial hair. This trend has created a demand for specialized post-shave products tailored to beard care, such as beard oils and balms.
Ongoing product innovation, including the development of post-shave formulations with soothing, moisturizing, and anti-aging properties, is driving consumer interest. Innovative products cater to specific needs and preferences.
The prevalence of e-commerce platforms in the United States has made post-shave products easily accessible to consumers. Online shopping offers convenience and a wide range of product options, encouraging purchases.
Men’s post-shave trends in China are taking a turn for the better. A 10.2% CAGR is forecast for the country from 2023 to 2033. Western grooming trends and the influence of international celebrities have introduced Chinese consumers to advanced grooming routines. This has spurred the adoption of post-shave products. The proliferation of e-commerce platforms in China has also made it easier for consumers to access a wide range of post-shave products. Online shopping offers convenience, variety, and often competitive pricing.
China's growing middle class and rising disposable income levels enable more men to invest in high-quality post-shave products. Premium and imported brands are gaining popularity. Rapid urbanization in China has led to a more cosmopolitan lifestyle, where personal grooming is emphasized. Urban consumers are more likely to use post-shave products to maintain a polished appearance.
Concerns about skin health and hygiene are driving demand for post-shave products with skin-soothing and moisturizing properties. Men are looking for products that prevent irritation and maintain healthy skin. Anti-aging post-shave products are gaining traction among Chinese men who want to maintain youthful-looking skin. These products often contain ingredients that target fine lines and wrinkles.
The men’s post-shave market in India is poised to expand at a CAGR of 11.1% through 2033. Anti-aging post-shave products are gaining traction among Indian men who want to maintain youthful-looking skin. These products often contain ingredients that target fine lines and wrinkles. There is a growing preference for natural and organic post-shave products in India. Consumers are seeking products with fewer chemicals and more natural ingredients.
Changing cultural norms and attitudes toward masculinity have made it more acceptable for Indian men to invest time and money in grooming, including post-shave routines. Indian consumers are increasingly willing to pay a premium for high-quality and effective post-shave products. Premium brands with natural and organic ingredients are favored.
Japan’s men’s post-shave market is anticipated to expand at a CAGR of 10.8% through 2033. Japanese culture places a strong emphasis on personal grooming and cleanliness. This cultural value has translated into a strong demand for post-shave products. Japanese consumers are known for their meticulous skincare routines. Post-shave products are seen as essential for maintaining healthy and hydrated skin, contributing to their popularity.
Japan has one of the world's largest aging populations. Older individuals often seek post-shave products that address specific concerns related to mature skin, such as hydration and anti-aging properties. There is a growing preference for natural and organic post-shave products in Japan. Consumers are seeking products with fewer chemicals and more natural ingredients.
Japanese consumers are known for their appreciation of technological advancements. Post-shave products with innovative features, such as cooling effects or smart formulations, are well-received. Many individuals in Japan have sensitive skin, making them more prone to irritation after shaving. Post-shave products that cater to sensitive skin needs are highly sought after.
The men’s post-shave market in Germany is anticipated to expand at a CAGR of 9.8% through 2033. Germany has a strong grooming culture, where men prioritize personal grooming and skincare. Post-shave products are an integral part of their daily routines. German consumers have a preference for high-quality grooming products. They are willing to invest in premium post-shave products that offer superior performance and ingredients.
Like many Western countries, Germany has an aging population. Post-shave products with anti-aging properties are in demand among older individuals seeking to combat signs of aging. There is a growing preference for natural and organic post-shave products in Germany. Consumers are increasingly concerned about the ingredients in their grooming products and favor those with fewer chemicals.
The below table highlights how men’s post-shave cream is projected to lead the market in terms of product type, growing at 11.2% CAGR through 2033.
The online stores segment of distribution channel is likely to spearhead sales and is anticipated to witness a CAGR of 11.1% through 2033.
| Category | CAGR from 2023 to 2033 |
|---|---|
| Men’s Post Shave Cream | 11.2% |
| Online Stores | 11.1% |
Based on product type, the men’s post-shave cream segment is expected to continue dominating the men’s post-shave industry with a CAGR of 11.2% from 2023 to 2033.
Post-shave creams are known for their excellent moisturizing properties. They help hydrate and soothe the skin after shaving, preventing dryness, tightness, and irritation. Many post-shave creams contain nourishing ingredients such as aloe vera, shea butter, and vitamins. These ingredients provide essential nutrients to the skin, promoting its health and vitality.
Post-shave creams are versatile and can cater to various skin types. They are suitable for individuals with sensitive skin, dry skin, or those looking for a simple, effective post-shave solution. Post-shave creams often have a cooling and soothing effect on the skin, helping to alleviate any discomfort or redness caused by shaving.
Some post-shave creams incorporate anti-aging ingredients like antioxidants and peptides. This attracts consumers looking for products that not only provide immediate post-shave relief but also offer long-term skincare benefits. Post-shave creams are easy to apply and spread evenly on the skin. This convenience makes them a popular choice among men for their daily grooming routines.
Based on distribution channel, the online stores segment is expected to continue dominating the men’s post-shave industry with a CAGR of 11.1% from 2023 to 2033.
Online stores offer the convenience of shopping from the comfort of one's home or on-the-go. Customers can browse, compare products, and make purchases 24/7, which is particularly appealing for busy individuals.
Online stores often have a broader range of Men's Post-Shave products compared to physical stores. This variety allows consumers to explore different brands, formulations, and price points to find products that best suit their needs.
Online platforms provide detailed product descriptions, customer reviews, and ratings, helping consumers make informed choices. They can read about the experiences of other users before making a purchase.
Manufacturers and retailers are focusing on the development of advanced and specialized post-shave formulations, including soothing and moisturizing ingredients, which is attracting consumers looking for effective solutions.
The key strategies chosen by large companies include several growth strategies such as technology development, expansion as well and mergers and acquisitions to surge market share, reach and revenue.
| Attribute | Details |
|---|---|
| Estimated Market Size in 2023 | USD 5.5 billion |
| Projected Market Valuation in 2033 | USD 16.2 billion |
| Value-based CAGR 2023 to 2033 | 11.3% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value in USD billion |
| Key Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East & Africa |
| Key Market Segments Covered |
Nature, Product Type, Application, End User, Distribution Channel, Region |
| Key Countries Profiled |
The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel |
| Key Companies Profiled | Mountaineer Brand Products; The Procter & Gamble Company (Gillette, Old Spice); Pré de Provence; Montblanc International GmbH; Lacoste Inc.; Combe Incorporated; The Real Shaving Co.; MÄURER & WIRTZ GmbH & Co. KG.; eShave, LLC.; Naveh Pharma Ltd.; Beiersdorf, Inc. (Nivea) |
The men’s post-shave market is expected to reach USD 5.5 billion in 2023.
The market for men’s post-shave is set to expand by a CAGR of 11.3% by 2033.
The men’s post-shave industry is forecast to reach USD 16.2 billion by 2033.
The United States is likely to be the top performing market, and to expand at a CAGR of 11.2 through 2033.
Men’s post-shave cream is preferred, expected to rise at a 11.2% CAGR through 2033.
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Men's Post-Shave Market
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