Plant-based Sausages Market By Product Type (Plant-based Chicken, Plant-based Beef, Plant-based Pork), Source (Soy-based Protein, Wheat-based Protein, Pea-based Protein, Canola-based Protein, Fava-Bean Based Protein), Distribution Channel (Retail, Hypermarkets/Supermarkets, Convenience Stores) & Region - Forecast to 2020 - 2028

Introduction

The global plant-based sausages market witnessed prolific developments in 2020, with revenues expanding at over 26% y-o-y growth. Global revenues are slated to surpass US$ 1 billion by 2021-end, after considering the COVID-19 induced downswing.

As health and environment concerns acquire precedence, the market for vegan and plant-based foods is ever expanding, paving way for a positive plant-based sausages market outlook through 2028. The market has received a significant push from the growing apprehension amongst consumers about possible infection contraction through meat consumption.

Anticipated Decline in Meat Production

According to FAO, global meat production is experiencing a decline, attributed in large part to a shifting consumer base towards plant-based products. As of November 2020, global meat production reached 337.3 million tons, a decline of -0.5% as opposed to the previous year.

A combination of bottlenecks, ranging from COVID-19’s recessionary impact, logistical constraints and reduced demand from the food and beverages sector have ushered a downward thrust on the global meat market.

Furthermore, a study published by the University of Oxford in the pre-pandemic world revealed that a global shift towards a plant-based diet could accrue cost savings worth US$ 1.5 trillion and reduce greenhouse gas emissions by two-thirds.

These aforementioned developments have served to enhance the plant-based sausage market outlook. Numerous forays are occurring across potential markets, with manufacturers hoping to leverage this changing consumption paradigm to deepen penetration.

Increased Health and Wellness Awareness

Premature deaths across low and middle income countries due to unhealthy dietary patterns is an emerging concern. As of 2017, unhealthy eating habits led to almost 11 million deaths globally, or 22% of the global adult population, mostly due to cardiovascular disease and cancer.

Majority of the fatalities and disabilities were attributed to excessive red meat consumption. Increasing total processed meat intake by half a daily serving or more is associated with a 13% higher risk of mortality from various causes.

Taking these developments into cognizance, a paradigm shift towards plant-based and vegan products is evident, thus leading to an expansion of the plant-based sausages market growth prospects.

The Labeling Controversy

While plant-based meat’s popularity is rising, numerous obstacles stand in the way of effective market proliferation. One of these obstacles is the controversy surrounding the labelling of plant-based meat products. Intense lobbying efforts are underway to resolve this lacuna.

For instance, the U.S FDA has established that only foods derived from food producing animals may be labelled as ‘meat’, ‘sausage’, ‘jerky’, ‘burger’ or ‘meaty’ items. In 2018, Missouri legislated a law which prohibited the representation of a product as meat “if not derived from harvested production livestock or poultry.”

These legislations are proving to be a hindrance as plant-based sausage manufacturers apprehend that they may limit market penetration of their product lines.

Plant-Based Sausages: Region-wise Insights

Europe Plant-Based Sausages Market

The Europe plant-based sausages market is the largest, expanding prolifically through 2028, attributed to a surging proportion of health-conscious consumers opting for meat alternatives.

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Additionally, there is a high proportion of flexitarian population across key countries. Amongst these, nearly six out of ten intend to become complete vegetarians, while at least one person hopes to adopt a vegan diet.

Various initiatives are being undertaken to promote veganism across Europe, an important catalyst for enhanced plant-based sausages consumption. The Vegan Society, for instance, has launched Teen Hub, a digital platform aiming to empower and inspire teenagers to adopt a vegan lifestyle. It provides tips and information concerning vegan food recipes.

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North America Plant-Based Sausages Market

The North America plant-based sausages market is expected to be the 2^nd largest, surpassing US$ 500 Mn in the next two years. According to Vegan News, the proportion of American vegan population has increased by nearly 10 million since 2005.

Numerous manufacturers across the United States are leveraging this burgeoning trend to flood the consumer market with a wide range of products. According to PETA, in 2019, major fast food giants such as KFC, Carl’s Jr., Dunkin’ and Subway were offering meat analogue based were offering vegan options.

Consumption is also increasing amid growing shortfalls in meat production. Besides the voluntary shift undertaken by consumers to reduce environmental impacts, meat production has taken a substantial backseat due to the pandemic-induced government shutdowns, prompting meat lovers to opt for alternatives.

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South Asia Plant-Based Sausages Market

South Asia represents an attractive destination for prominent plant-based sausage brands proliferation. The region is expected to record nearly 27% CAGR by 2020-end.

India is a highly lucrative market for the sales of plant-based sausages, owing to an already prevailing trend of vegetarianism within the local population. Cultural overtones have been responsible for ushering in this trend since several years.

Notable vegan food producers such as Ahimsa Foods, Good Do, Vegeta Gold and Vezlay have emerged as the top four plant-based food providers across the South Asian giant.  

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Category-wise Insights

Plant-based Pork Sausages Widely Consumed

By product type, plant-based pork sausages are likely to reach US$ 441.8 Mn by 2020-end. Growth is attributed to the high incidence of conventional pork consumption (36%), thereby enabling manufacturers to capitalize on to existing consumer preferences.

Beyond Meat is a prominent player in the plant-based pork sausage domain, manufacturing the Beyond Sausage product line. The product is free of any kind of hormones, nitrites or GMOs, rendering it highly safe for consumption.

Soy Based Protein Retains Lucrativeness

By source soy-based protein sausages are expected to remain most preferred, attributed to the multifarious benefits to human health. An ounce of soy protein isolate powder consists of 95 calories, 25% of daily value iron, 1 gram of fat and 2 grams of carbohydrates.

Additionally, soy is a good source of branch chain amino acids, which aid in muscle building, improving exercise performance and enhanced post-workout recovery. This makes it a highly preferred protein choice amongst the millennial population.

Online Sales Channels Becoming Mainstay

Although conventional retail-based hypermarkets enjoy a lucrative share, the popularity of online marketing is overshadowing the former, expanding astronomically at nearly 33% CAGR through 2028.

While digital literacy has deepened, growth is specifically ascribed to the pandemic crisis. Strict social distancing measures have discouraged consumers from visiting conventional retail outlets to make purchases, compelling to rely on digital platforms.  

COVID-19’s Impact on Plant Based Sausages Market

The COVID-19 pandemic has provided massive impetus to plant-based sausages sales, attributed to massive dietary shifts undertaken by consumers to safeguard themselves from infection. Various manufacturers have gained major ground due to the crisis as they have doled out numerous products to tap into this ever expanding demand.

Since the pandemic’s onset, over 60% of consumers have transitioned towards plant-based food consumption. Nearly two out of five are opting for vegan meat substitutes such as plant-based chicken, plant-based beef and plant-based pork respectively. Naturally, sales figures of prominent manufacturers have registered a massive incline.

Conagra Brands, for instance, has expanded its Gardein meat free portfolio across the US market by introducing its plant-based burger patty manufactured from pea protein. The company has already been manufacturing plant-based sausages since 2019.

On a similar plane, Impossible Foods launched its plant-based faux pork sausage products in Hong Kong in September 2020, representing its first international foray outside of the United States. Such replete product launches are greatly stimulating the plant-based sausages market amidst the pandemic crisis.

Plant Bases Sausages Market- Competition Analysis

Prominent players profiled in FMI’s plant based sausages market include*:

• Smithfield Foods
• Beyond Meat Inc.
• Nestle S.A.
• Tyson Foods
• Whole Foods
• Amy’s Kitchen Inc.
• Tofurky
• Field Roast
• Lightlife Foods Inc.
• Moving Mountain
• The Meatless Farm Co.

*This is an indicative list- full details about the plant based sausages market players is available upon request.

Some of these players have only recently entered the market, such as Smithfield Plc., which introduced its Pure Farmland^TM plant-based protein portfolio in 2019. The new product line includes breakfast patties, burger patties, meatballs and pre-seasoned protein starters.

Likewise, in October 2020, Beyond Meat unraveled its Beyond Breakfast Sausage^® easy-to-cook patties and links containing only 15% fat and 0% cholesterol, a highly preferred product line amongst health conscious consumers.

Market players are also experimenting with different packaging designs to enhance its products’ aesthetic appeal and thus attract more customers. For instance, Field Roast has partnered with award winning chef Roy Choi to redesign the company logo, imparting a modern spin to a traditional edge.

Plant Based Sausages- Report Scope

Enquiry before Buying

• Is the plant based sausages research conducted by Future Market Insights?

  Yes, the plant based sausages report has been compiled by expert analysts of Future Market Insights through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to the research analyst.

• What research methodology is followed by FMI?

  FMI follows a methodology that encompasses the demand side assessment of the market, and triangulates the same through a supply side analysis. This methodology is based on use of standard market structure, methods and definitions.

• Who are the respondents for primary research?

  FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

• What are the sources of secondary research?

  FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

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Key Segments

Product Type

• Plant-based Chicken
• Plant-based Beef
• Plant-based Pork

Source

• Soy-based Protein
• Wheat-based Protein
• Pea-based Protein
• Canola-based Protein
• Fava-Bean Based Protein
• Potato-based Protein
• Rice-based Protein
• Lentil-based Protein
• Flax-based Protein
• Chia-based Protein
• Corn-based Protein

Distribution Channel

• Retail
• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Food Stores
• Online Retail
• HoReCa (Food Service Sector)

Region

• North America (U.S & Canada)
• Latin America (Brazil, Mexico & Rest of Latin America)
• Europe (EU-4, U.K, BENELUX, Nordics, Russia, Poland & Rest of Europe)
• East Asia (China, Japan & South Korea)
• South Asia (India, Thailand, Indonesia, Malaysia, Singapore & Rest of South Asia)
• Oceania (Australia & New Zealand)
• Middle East & Africa (GCC, South Africa, Turkey, Iran, Israel and Rest of MEA)