Market Survey on Pop-up Hotels Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Analysis of Tour Package Sales, Visitor Expenditure Outlook, Number of Trip Analysis, Market Statistics on Number of Arrivals and Departures, Statistics on Length of Visit
An In-depth Market Insights of Pop-up Hotels Market including Independent Traveller, Package Traveller, and Tour Group Covering 30+ Countries like United States, United Kingdom, Germany, France, Norway, Sweden, Saudi Arabia, United Arab Emirates, Japan, Korea, Australia, New Zealand, and Others
[250 Pages Report] As per newly released data by Future Market Insights (FMI), the Pop-up Hotels Sector is estimated at US$ 19.12 Billion in 2022 and is projected to reach US$ 34.24 Billion by 2032, at a CAGR of 6% from 2022 to 2032.
Attribute
Details
Pop-up Hotels Sector Estimated Size (2022)
US$ 19.12 Billion
Pop-up Hotels Sector Projected Size (2032)
US$ 34.24 Billion
Pop-up Hotels Sector Value-based CAGR (2022 to 2032)
6%
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2017 to 2021 Pop-up Hotels Market Outlook Compared to 2022 to 2032 Forecast
Tourism around the world is changing its avatar, as COVID has affected the sector badly and tourists are ready to explore the world once again. Tourists are focused on getting experiences and a new form of tourism, instead of materialistic items. Instead of visiting famous places and monuments, people go to adventure tourism and experience the thrill firsthand. To experience such excitement, millennial travelers are now preferring camping and hikes. There are no accommodation services at such places, at this time tents and yurts are the only options for tourists.
Also, demand is currently shifting in the hospitality sector as a result of growing pressure from short-term rentals, changing consumer expectations, and a somewhat hazy economic picture. In particular, alternative lodgings are transforming the hospitality industry. The ten American cities with the highest market share for Airbnb experienced a decline in hotel bookings and revenue of ~ 1.5% and ~ 1.3%, respectively, in 2018. One novel idea may offer an alternative that aids the hotel sector in maintaining strongholds inside key target areas as the fight for market share between conventional hotels and disruptors in the short-term rental business continues.
Pop-up hotels are becoming more popular as the most recent idea emerges from emerging consumer trends, and these adaptable accommodation options could revolutionize the hospitality industry.
Tourists Around the World Are Not Missing an Opportunity to Spend a Night in Pop-Up Hotel and Take a Glimpse of Minimal Lifestyle.
The pop-up hotels are unique approaches to accommodation problems during a remote tour or where there is no alternative facility available. Pop-up hotels can be built and removed within a few minutes, and does not take much space, and can be moved from one place to other, without much trouble. These short-term modules of these types of hotels have high demand during seasonal events and remote adventure tours.
Living a minimal lifestyle is quite an experience, and customers are always ready to experience something new. The idea of living in a tent or yurt, with very limited supplies, is without a doubt a unique experience. Providing such facilities to tourists is becoming a market strategy and people do not want to miss such an opportunity. Such interaction is creating a ‘demand and supply kind’ of market.
Find your sweet spots for generating winning opportunities in this market.
Minimal Lifestyle Is Inspiration for Pop-Up Hotels and Millennials Are Loving It!
The minimal lifestyle is living a life with fewer and essential resources, that may be related to accommodation or possessions. Such a lifestyle is considered a ‘trend’, and an ideal lifestyle for de-stressing and saving money. Such a lifestyle is attracting many people and is getting popular day by day, as it is effective. The idea of minimal living also encouraged tourism with minimal resources. Such travellers are called ‘backpackers’, and they usually travel with limited resources, with or without planning the tour. For such travellers, pop-up hotels are ideal accommodation options. Instead of booking a hotel room, they can get a tent and spend the night in an open space. This saves them money and also fulfils their ‘minimal lifestyle’. The pop-up hotel providers are also attracting tourists by promotion and teaming up with tour organisers.
Country-wise Insight
Music Festivals and Concerts are the Main Market Trend for Pop-up Hotels in the UK
The Summer Music Festivals are popular among local and international music lovers. These festivals are arranged between September and October months and include popular bands and artists performing. To experience the festival in person, music lovers and art enthusiast travel from all around the world. The music festivals are organized in open spaces or stadiums, and not everyone coming to these concerts and festivals can book a hotel for a night or two. At such times pop-up hotels are the most popular accommodation option for travelers. There are many pop-up hotel service providers in the UK, partnering with organizers and providing tents, camps, and yurts for the night, taking lands on lease. There are also theme-based pop-up hotels, from camping-themed, under-the-sky tents to minimal and modern shipping container rooms for living.
‘Glamping’ in New York is the New Luxurious Camping for Modern Day Adventure Enthusiasts.
Camping in woods and hills and spending a night in open, starry sky is another way of de-stressing and escaping the daily routine for relaxation. Numerous locations nearby New York, USA, are well-liked by both domestic and foreign tourists for camping. Such camping gates ways are referred to as ‘Glamping’, a combination of ‘glamour’ and ‘camping’. Hither Hills State Park, Rip Van Winkle Campgrounds, Wildwood State Park, and Gunks Campground are popular campsites, with lots of natural attractions and adventure sports. Organizations that cooperate with local government agencies offer lodging options such as tents, camps, RVs, suits, and cottages. These locations offer a unique experience for both tourists and locals who like the simplicity of life and outdoor camping.
Ice-Carved Tents Igloos and Northern Lights Are Calling Out Explorers from All Around the World to Northern Sweden.
Sweden is a big country, with a number of regions around to explore and experience in different seasons around the year. Tourists are welcome to visit and enjoy the mountains, beaches, forests, cities, farms, and snowy plains. All these attractions change their avatar as the seasons change making it an entirely new experience. The Swedish Laplands are consisting forests and arctic plains, where tourists can experience the northern lights and arctic wilderness. There are special campsites around these locations, where the camps are carved out of snow and ice. Tourists can also choose between budget camps and tents to luxurious motor houses and suites for living. Anywhere in Sweden that you go, you can discover a top-notch camping area with the necessary amenities. There are more than 300 campsites in Sweden that are members of the National Swedish Campsite Association. More than 75,000 camping spaces and 9,000 cottages and cabins are available at the campgrounds, which are located all around Sweden.
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Category-wise Insights
What Type of Accommodation Is Preferred by Travelers in Pop-Up Hotels?
The majority of guests staying in pop-up hotels choose tents.
There are multiple accommodation types in Pop-up Hotels, including huts, yurts, Rooms made inside storage containers or boxes, igloos, etc. The most popular and commonly used accommodation type is tents, as these are easy to carry, build and remove, are lightweight and flexible, and do not require much capital investment. Numerous tents with multiple-person capacities are available in various sizes. All these factors make tents the most common type of accommodation utilized by pop-up hotels.
What Tourism Is the Best for Pop-Up Hotels?
Cultural/Heritage Tours are mostly associated with Pop-up Hotels for accommodation.
Cultural/Heritage tours and adventure tourism are the most common type of tourism including the use of pop-up hotels. Tourists visiting countries during festivals and cultural programs and going camping around prefer pop-up hotels for their stay, instead of booking a room and traveling to a hotel. Some tour agencies partner with local lodging providers or provide such tents and camps themselves.
Which Tourism Events Commonly Provide Business for Pop-Up Hotels?
Festivals and cultural events take place all over the world, and they are the main source of business for pop-up hotels.
Festivals and cultural programs are the most common type of events, where pop-up hotels and lodging providers are preferred over hotel rooms. These types of events usually are organized in wide, open spaces. There may be chances that these locations are remote and do not have any mode of transportation or accommodation. For the convenience of tourists and visitors, pop-up hotels are the best available option for on spot stays for a night.
Competitive Landscape
Pop-up hotel is an emerging segment in the lodging and accommodation market. There are not many big players, but there are some well-established organizations planning and ready to set foot in this market. The pop-up hotels can be a budget stay as well as a luxury stay, depending upon the preferences of the customers. The form of pop-up hotels changes as we move from urban areas to the outskirts, including mountains, hills, and woodlands. Depending upon the areas and services provided by the hotels, there are types varying from single-person tents to modernized shipping container rooms.
For Instance:
Icehotel, a seasonal pop-up hotel situated in northern Sweden created hand-carved tents or igloos for stay, for tourists watching the Northern Lights. There is also a bar named Icehotel 365, operating all around the year, serving cocktails to visitors.
Black Tomato is a pop-up hotel company, that provides luxurious accommodation options to tourists visiting various places around the globe. They are providing yurts and tropical villas located in forests, mountains, and sand dunes at famous tourist locations.
Scope of Report
Attribute
Details
Forecast Period
2022 to 2032
Historical Data Available for
2017 to 2021
Market Analysis
US$ Billion for Value
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA.
Key Countries Covered
United States of America, Canada, Brazil, Mexico, Germany, The UK, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered
Accommodation Type, Tourism Type, Event Type, Tourist Type, Tour Type, and Region
Key Companies Profiled
Black Tomato
Terra Glamping
Zand Hotel
The Pop-Up Hotel
Snooze Box
Sleeping Around
San Giorgio
Icehotel
The Kimpton Gray
Others
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
The Pop-up Hotels Sector by Category
By Accommodation Type:
Tents
Yurts
Huts
Containers
Others
By Tourism Type:
Cultural & Heritage Tourism
Eco/Sustainable Tourism
Adventure Tourism
Wellness Tourism
Others
By Event Type:
Festivals
Concerts
Business Events
Others
By Tourist Type:
Domestic
International
By Tour Type:
Independent Traveller
Package Traveller
Tour Group
Frequently Asked Questions
What is the current market value of the Pop-up Hotels market?
The Pop-up Hotels market is currently valued at US$ 19.12 Billion in 2022.
What is the forecasted growth rate for the Pop-up Hotels market?
The Pop-up Hotels market is currently forecasted to grow at a rate of 6% CAGR during the forecast period.
What are the key trends driving the Pop-up Hotels sector?
The cultural and adventure tours are the main trending events, which are helping the market to gain more customers. There are also some seasonal factors changing the tourism in some countries, directly affecting the pop-up hotel market.
Who are the leading players in the Pop-up Hotels sector?
Leading players operating in the Pop-up Hotels sector are Ice Hotel, Black Tomato, Terra Glamping, Zand Hotel, The Pop-Up Hotel, Snooze Box, Sleeping Around, San Giorgio, Icehotel, The Kimpton Gray, etc.
Table of Content
1. Executive Summary | Pop-up Hotels Market
1.1. Global Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Million) and Forecast (2022 to 2032)
2.2. Number of Tourists (Million) and Forecast (2022 to 2032)
2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)
2.4. Number of based Tourists Y-o-Y Growth Projections
3. Global Tourism Industry Analysis
3.1. Tourism Industry Overview
3.1.1. Travel & Tourism Industry Contribution To Global GDP
3.1.1.1. Business Spending v/s Leisure Spending
3.1.1.2. Domestic v/s Foreign
3.1.1.3. Direct, Indirect, and Induced
3.1.2. Travel Sector Contribution To Global Overall Employment
3.1.3. Travel & Tourism Growth Rate
3.1.4. Foreign Visitor Exports As Percentage of Total Exports
3.1.5. Capital Investment In Travel & Tourism Industry
3.1.6. Different Components of Travel & Tourism
3.1.7. Global Tourism Industry Outlook
3.1.7.1. Cultural Tourism
3.1.7.2. Culinary Tourism
3.1.7.3. Eco/Sustainable Tourism
3.1.7.4. Sports Tourism
3.1.7.5. Spiritual Tourism
3.1.7.6. Wellness Tourism
3.1.7.7. Others
4. Global Travel Advertisement Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. The Fear of ‘Missing Out’ Is Making Millennials Experience the
4.1.2. Minimal Lifestyle Is Attracting People Toward
4.1.3. Cultural Exchanges Have as an Accommodation Buddy
4.1.4. Glamping Is Another Emerging Luxurious Tourism Market
4.1.5. Northern Lights Are Prettier Along with Cocktails and Ice-Carved Tents
5. Market Background
5.1. Top 10 Travel Advertisement Market Companies
5.2. Macro-Economic Factors
5.2.1. Global GDP Growth Outlook
5.2.2. Global Industry Value Added
5.2.3. Global Consumer Spending Outlook
5.2.4. Global Direct contribution of Travel & Tourism to GDP
5.2.5. Global Visitor Exports and International Tourist Arrivals
5.2.6. Capital Investment In Travel & Tourism
5.2.7. Top Tourism Spending Countries
5.3. Forecast Factors - Relevance & Impact
6. Categorizing of Global Travel Advertisement Sector 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis By Accommodation Type (% of Demand)
6.2.1. Tents
6.2.2. Yurts
6.2.3. Huts
6.2.4. Containers
6.2.5. Others
6.3. Current Market Analysis By Tourism Type (% of Demand)
6.3.1. Cultural and Heritage Tourism
6.3.2. Adventure Tourism
6.3.3. Wellness Tourism
6.3.4. Others
6.4. Current Market Analysis By Type of Event (% of Demand)
6.4.1. Festivals
6.4.2. Concerts
6.4.3. Business Events
6.4.4. Others
6.5. Current Market Analysis By Tourist Type (% of Demand)
6.5.1. Domestic
6.5.2. International
6.6. Current Market Analysis By Tour Type (% of Demand)
6.6.1. Independent Travellers
6.6.2. Package Travellers
6.6.3. Tour Group
6.7. Current Market Analysis By Region (% of Demand)
6.7.1. North America
6.7.2. Latin America
6.7.3. Europe
6.7.4. East Asia
6.7.5. South Asia
6.7.6. Oceania
6.7.7. Middle East and Africa (MEA)
6.8. Key Findings, By Each Category
7. Categorizing of North America Travel Advertisement Sector 2021
7.1. Introduction/ Key Findings
7.2. Current Market Analysis By Accommodation Type (% of Demand)
7.2.1. Tents
7.2.2. Yurts
7.2.3. Huts
7.2.4. Containers
7.2.5. Others
7.3. Current Market Analysis By Tourism Type (% of Demand)
7.3.1. Cultural and Heritage Tourism
7.3.2. Adventure Tourism
7.3.3. Wellness Tourism
7.3.4. Others
7.4. Current Market Analysis By Type of Event (% of Demand)
7.4.1. Festivals
7.4.2. Concerts
7.4.3. Business Events
7.4.4. Others
7.5. Current Market Analysis By Tourist Type (% of Demand)
7.5.1. Domestic
7.5.2. International
7.6. Current Market Analysis By Tour Type (% of Demand)
7.6.1. Independent Travellers
7.6.2. Package Travellers
7.6.3. Tour Group
7.7. Current Market Analysis By Country (% of Demand)
7.7.1. US
7.7.2. Canada
7.8. Key Findings, By Each Category
8. Categorizing of Latin America Travel Advertisement Sector 2021
8.1. Introduction/ Key Findings
8.2. Current Market Analysis By Accommodation Type (% of Demand)
8.2.1. Tents
8.2.2. Yurts
8.2.3. Huts
8.2.4. Containers
8.2.5. Others
8.3. Current Market Analysis By Tourism Type (% of Demand)
8.3.1. Cultural and Heritage Tourism
8.3.2. Adventure Tourism
8.3.3. Wellness Tourism
8.3.4. Others
8.4. Current Market Analysis By Type of Event (% of Demand)
8.4.1. Festivals
8.4.2. Concerts
8.4.3. Business Events
8.4.4. Others
8.5. Current Market Analysis By Tourist Type (% of Demand)
8.5.1. Domestic
8.5.2. International
8.6. Current Market Analysis By Tour Type (% of Demand)
8.6.1. Independent Travellers
8.6.2. Package Travellers
8.6.3. Tour Group
8.7. Current Market Analysis By Country (% of Demand)
8.7.1. Brazil
8.7.2. Mexico
8.7.3. Argentina
8.7.4. Colombia
8.7.5. Rest of LA
8.8. Key Findings, By Each Category
9. Categorizing of Europe Travel Advertisement Sector 2021
9.1. Introduction/ Key Findings
9.2. Current Market Analysis By Accommodation Type (% of Demand)
9.2.1. Tents
9.2.2. Yurts
9.2.3. Huts
9.2.4. Containers
9.2.5. Others
9.3. Current Market Analysis By Tourism Type (% of Demand)
9.3.1. Cultural and Heritage Tourism
9.3.2. Adventure Tourism
9.3.3. Wellness Tourism
9.3.4. Others
9.4. Current Market Analysis By Type of Event (% of Demand)
9.4.1. Festivals
9.4.2. Concerts
9.4.3. Business Events
9.4.4. Others
9.5. Current Market Analysis By Tourist Type (% of Demand)
9.5.1. Domestic
9.5.2. International
9.6. Current Market Analysis By Tour Type (% of Demand)
9.6.1. Independent Travellers
9.6.2. Package Travellers
9.6.3. Tour Group
9.7. Current Market Analysis By Country (% of Demand)
9.7.1. Germany
9.7.2. Russia
9.7.3. France
9.7.4. Italy
9.7.5. UK
9.7.6. Rest of Europe
9.8. Key Findings, By Each Category
10. Categorizing of East Asia Travel Advertisement Sector 2021
10.1. Introduction/ Key Findings
10.2. Current Market Analysis By Accommodation Type (% of Demand)
10.2.1. Tents
10.2.2. Yurts
10.2.3. Huts
10.2.4. Containers
10.2.5. Others
10.3. Current Market Analysis By Tourism Type (% of Demand)
10.3.1. Cultural and Heritage Tourism
10.3.2. Adventure Tourism
10.3.3. Wellness Tourism
10.3.4. Others
10.4. Current Market Analysis By Type of Event (% of Demand)
10.4.1. Festivals
10.4.2. Concerts
10.4.3. Business Events
10.4.4. Others
10.5. Current Market Analysis By Tourist Type (% of Demand)
10.5.1. Domestic
10.5.2. International
10.6. Current Market Analysis By Tour Type (% of Demand)
10.6.1. Independent Travellers
10.6.2. Package Travellers
10.6.3. Tour Group
10.7. Current Market Analysis By Country (% of Demand)
10.7.1. China
10.7.2. Japan
10.7.3. South Korea
10.8. Key Findings, By Each Category
11. Categorizing of South Asia Travel Advertisement Sector 2021
11.1. Introduction/ Key Findings
11.2. Current Market Analysis By Accommodation Type (% of Demand)
11.2.1. Tents
11.2.2. Yurts
11.2.3. Huts
11.2.4. Containers
11.2.5. Others
11.3. Current Market Analysis By Tourism Type (% of Demand)
11.3.1. Cultural and Heritage Tourism
11.3.2. Adventure Tourism
11.3.3. Wellness Tourism
11.3.4. Others
11.4. Current Market Analysis By Type of Event (% of Demand)
11.4.1. Festivals
11.4.2. Concerts
11.4.3. Business Events
11.4.4. Others
11.5. Current Market Analysis By Tourist Type (% of Demand)
11.5.1. Domestic
11.5.2. International
11.6. Current Market Analysis By Tour Type (% of Demand)
11.6.1. Independent Travellers
11.6.2. Package Travellers
11.6.3. Tour Group
11.7. Current Market Analysis By Country (% of Demand)
11.7.1. India
11.7.2. Malaysia
11.7.3. Indonesia
11.7.4. Thailand
11.7.5. Philippines
11.7.6. Cambodia
11.7.7. Vietnam
11.7.8. Rest of SA
11.8. Key Findings, By Each Category
12. Categorizing of Oceania Travel Advertisement Sector 2021
12.1. Introduction/ Key Findings
12.2. Current Market Analysis By Accommodation Type (% of Demand)
12.2.1. Tents
12.2.2. Yurts
12.2.3. Huts
12.2.4. Containers
12.2.5. Others
12.3. Current Market Analysis By Tourism Type (% of Demand)
12.3.1. Cultural and Heritage Tourism
12.3.2. Adventure Tourism
12.3.3. Wellness Tourism
12.3.4. Others
12.4. Current Market Analysis By Type of Event (% of Demand)
12.4.1. Festivals
12.4.2. Concerts
12.4.3. Business Events
12.4.4. Others
12.5. Current Market Analysis By Tourist Type (% of Demand)
12.5.1. Domestic
12.5.2. International
12.6. Current Market Analysis By Tour Type (% of Demand)
12.6.1. Independent Travellers
12.6.2. Package Travellers
12.6.3. Tour Group
12.6.4. 46-55 Years
12.6.5. 66-75 Years
12.7. Current Market Analysis By Country (% of Demand)
12.7.1. Australia
12.7.2. New Zealand
12.8. Key Findings, By Each Category
13. Categorizing of Middle East and Africa Travel Advertisement Sector 2021
13.1. Introduction/ Key Findings
13.2. Current Market Analysis By Accommodation Type (% of Demand)
13.2.1. Tents
13.2.2. Yurts
13.2.3. Huts
13.2.4. Containers
13.2.5. Others
13.3. Current Market Analysis By Tourism Type (% of Demand)
13.3.1. Cultural and Heritage Tourism
13.3.2. Adventure Tourism
13.3.3. Wellness Tourism
13.3.4. Others
13.4. Current Market Analysis By Type of Event (% of Demand)
13.4.1. Festivals
13.4.2. Concerts
13.4.3. Business Events
13.4.4. Others
13.5. Current Market Analysis By Tourist Type (% of Demand)
13.5.1. Domestic
13.5.2. International
13.6. Current Market Analysis By Tour Type (% of Demand)
13.6.1. Independent Travellers
13.6.2. Package Travellers
13.6.3. Tour Group
13.7. Current Market Analysis By Country (% of Demand)
13.7.1. Turkey
13.7.2. South Africa
13.7.3. UAE
13.7.4. Egypt
13.7.5. Jordan
13.7.6. Rest of MEA
13.8. Key Findings, By Each Category
14. Competition Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Competition Deep Dive
14.3.1. Icehotel
14.3.1.1. Overview
14.3.1.2. Service Portfolio
14.3.1.3. Strategy Overview/campaigns
14.3.2. Black Tomato
14.3.2.1. Overview
14.3.2.2. Service Portfolio
14.3.2.3. Strategy Overview/campaigns
14.3.3. Terra Glamping
14.3.3.1. Overview
14.3.3.2. Service Portfolio
14.3.3.3. Strategy Overview/campaigns
14.3.4. Zand Hotel
14.3.4.1. Overview
14.3.4.2. Service Portfolio
14.3.4.3. Strategy Overview/campaign
14.3.5. The Pop-up Hotel
14.3.5.1. Overview
14.3.5.2. Service Portfolio
14.3.5.3. Strategy Overview/campaigns
14.3.6. Snooze Box
14.3.6.1. Overview
14.3.6.2. Service Portfolio
14.3.6.3. Strategy Overview/campaigns
14.3.7. Sleeping Around
14.3.7.1. Overview
14.3.7.2. Service Portfolio
14.3.7.3. Strategy Overview/campaigns
14.3.8. San Georgio
14.3.8.1. Overview
14.3.8.2. Service Portfolio
14.3.8.3. Strategy Overview/campaigns
14.3.9. The Kimpton Gray
14.3.9.1. Overview
14.3.9.2. Service Portfolio
14.3.9.3. Strategy Overview/campaigns
14.3.10. Others (As Per Request)
15. Social Media Sentimental Analysis
15.1. Social Media Platforms Preferred
15.1.1. Facebook
15.1.2. YouTube
15.1.3. Instagram
15.1.4. Twitter
15.1.5. LinkedIn
15.1.6. Pinterest
15.1.7. Google+
15.1.8. Others
15.2. Perceptions on the Proposed Travel Advertisement Sector Tour Package
15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
15.4. Trending #Hashtags
15.5. Social Media Platform Mentions (% of Total Mentions)
15.6. Region-Wise Social Media Mentions (% of Total Mentions)
15.7. Trending Subject Titles
16. Assumptions and Acronyms Used17. Research Methodology
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