This Pop Up Hotels Sector Overview And Forecast market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Pop Up Hotels Sector Overview And Forecast market.
Pop-up hotels are one of the growing niche segments in the travel accommodation industry in the last few years. The idea for pop-up hotels originated in the United Kingdom. The first pop-up hotel was launched at the Glastonbury music festival, the UK's largest music festival with a purpose of providing temporary accommodation. Pop-up hotels can be defined in myriad ways—from setting up temporary accommodations for events and festivals to converting existing buildings into seasonal hotels. These hotels are equipped with all the facilities that a traditional hotel offers including beds, showers, furniture, electricity, toilets and WiFi. Some of these pop-up hotels also have restaurants, retail spaces, and even nightclub facilities. Some pop-up hotels also offer services such as a personal chef, concierge, waiter and security guard.
The trend of pop-up hotels has also started in other tourist destinations such as Belgium, China, the United States, France, and Sri Lanka in the recent years. The hotels which are made out of shipping containers and tents have the advantage of transport facility and can go to places where the traditional hotels can’t reach.
Market Growth Analysis
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
There is an increasing demand from customers who are looking for (unique) experiences and something different from the norm. The travel operators are focussing on introducing new services based on the changing traveller demands. Black Tomato Group, a London-based travel operator, launched “Blink,” a new travel service that offers temporary accommodation designed as per the tourist’s choice at selected destinations with staff and meals. The tourist can choose everything from the view to the bed linens to the bottles in the accommodation setup. This has steered an increase in the demand for pop-up hotels.
At the times of big events, the traditional hotels are high priced and also the tourists have to book the accommodation mostly in a year advance. Also, hotel operators can’t increase their supply for that particular event as the demand for hotels will decrease after the event. But, unlike traditional hotels, pop-up hotels can be constructed in a short time and can be easily taken down or moved to other locations after the event. Further, growing popularity of camping and adventure tourism among the young population is expected to influence the demand for pop-up hotels in the coming years as these hotels can be set up at any selected location. Although guest rooms’ set up using containers looks like a hostel rather than a luxury hotel, pop-up hotels offer more value than a traditional accommodation establishment. They are capable of providing luxury facilities such as spas, restaurants, lounges, and even swimming pools.
Further, the concept of pop-up hotel offers many advantages for hotel operators. They can try out different locations, experiment with the design of the hotel, and test the sector for guests without any huge financial commitment. As the tourism industry is evolving, the tourists are increasingly looking for better and unique experiences and alternatives to traditional accommodations which are inexpensive and more convenient. Tourists now have a wide range of options other than conventional hotels that include mobile shipping containers, pod pads, and glamping tents.
However, the main challenge lies with the company where they can be more efficient and operational. In terms of initial investments, creating a pop-up hotel is less expensive because of the ability to cut some corners. However, putting bathrooms and kitchens, transporting and assembling the containers can sometimes be costly and labour intensive. Obtaining a license to run a mobile lodging from the government is a challenging factor faced by operators due to the lack of classification for these hotels. Factors such as safety and quality are the key concerns for the pop-up hotels to grow further. Temporary electricity, water, and sewer disposal are also other challenging issues faced by operators in the pop-up hotels segment.
Pop-up Hotels: Key Players
Few of the market participants in the pop-up hotel segment include Black Tomato Group, The Pop-Up Hotel, Snoozebox, PopUp Ashram, A Room for London etc.
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