[250 Pages Report] Newly released Real-time Bidding Market analysis report by Future Market Insights shows that global sales of Real-time Bidding Market in 2021 was held at US$ 11.8 Billion.With 19.8% projectedgrowth, the marketis expected reach a valuation of US$ 95.2 Billion by 2032.
Attributes
Details
Global Real-time Bidding Market Size (2022)
US$ 15.6 Billion
Global Real-time Bidding Market Size (2032)
US$ 95.2 Billion
Global Real-time Bidding Market CAGR (2022 to 2032)
19.8%
USA Real-time Bidding Market Size (2032)
US$ 27.2 Billion
Key Companies Profiled
Google
WPP Plc
Adobe
Criteo
Facebook
Hivestack
Yahoo
Discovery Inc.
AeroBid
Media and Entertainment is expected to be the highest revenue-generating category, projected to register a CAGR of 17.9% during 2022 to 2032.
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Revenue of Real-time Bidding (RTB) Market from 2017 to 2021 Compared to Demand Outlook for 2022 to 2032
As per the Real-time Bidding Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2017 to 2021, market value of the Real-time Bidding Market increased at around 32.5% CAGR.
Bidding is becoming increasingly popular in a variety of fields. Online bidding, on the other hand, is now a secure process. The RTB industry is anticipated to generate huge returns during the projected timeframe. Additionally, the widespread use of smartphones is a strong motivator for bidding. Individuals and businesses alike are striving for the opportunity to make money online. For several e-Commerce businesses, money invested in marketing solutions is a pointless exercise.
At any time, multiple marketers can bid on a single perception of a publisher's inventory, with the winning ad displayed to the user. Advertisers can fine-tune their targeting and concentrate on the inventory that is most relevant to them by using RTB. As a result, ROI and eCPMs increase. Advertisers can modify campaign budgets in real-time to improve campaign performance.
Considering a mobile game where the player must watch an advertisement in order to progress through the levels, the scope of the market is enormous. The mobile SSP will then hold an auction for all advertisers who want to show an ad to that player. Advertisers submit bids, and the highest bidder is chosen immediately. The advertisement is then displayed to the player. Advertisers using RTB can easily monitor their campaigns without having to rely on vendors. There is no need to contact multiple publishers when the DSP can provide reports. Marketers can also quickly pivot if a campaign fails to perform well.
Google and other websites process and transfer people's data billions of times per day through the use of the Real-time Bidding system for monitoring and ad targeting. RTB is a type of background technology that is used by websites and apps. It records everything people see and do, irrespective of the level of privacy. Everyday it sends this information to a number of companies, allowing them to profile visitors.
What Factors are Propelling the Demand for Real-time Bidding?
RTB is an innovative and interesting business model for online computational marketing in the era of big data. RTB advertising has the potential to identify the characteristics and traits of the target audience in real time in each ad impression, automatically delivering best-matched ads and optimising their prices through an auction-based programmatic buying scheme based on analysis of massive amounts of cookie data generated by Internet users. RTB stands out from other traditional online advertising trends like "media buying" and "ad-slot buying," and it is expected to become the industry standard in the near future.
The inventory of some OTT and CTV content publishers may not be monetized. Real-time bidding is an opportunity for them to capitalise on this. They only need information about different audiences. Besides, real-time bidding increases the value of remnant inventory for more than 40% of publishers.
RTB auctions enable users to specifically target audiences in the right context and at the right time. Using cookie matching, marketing experts purchase the publisher's niche audiences. The system evaluates audience segments and creates the target group profile using first- and third-party data. This method identifies the fields that require the most attention.
Since real-time bidding technology is compatible with tracking systems, publishers can evaluate campaign statistics and make necessary changes. Profitability can be increased while control is maintained.
RTB makes it possible to identify the most profitable inventory segments in order to maximize revenue. This is critical when publishers decide to sell their inventory to users via supply-side platforms. After determining the inventory costs and the most in-demand parts, publishers can sell the stock to the appropriate audiences at the most advantageous prices.
Find your sweet spots for generating winning opportunities in this market.
Region-wise Analysis
Which Region is projected to Offer the Largest Opportunity for Real-time Bidding Market?
North America is the most lucrative region with a double-digit projected growth. RTB is not only popular in US but also in Canada and Mexico. However, RTB was a late adopter in Canada, but since it made a significant market impact during the year 2012, advertisers have become increasingly drawn to the technology's numerous benefits. RTB has grown in popularity in Canada in recent years as a result of expanded content options fuelled by increased supply side involvement. Their popularity and momentum of adoption in the Canadian market are increasing as larger media ownership structures establish their own trading desks.
RTB market in Canada has continued to grow, with double-digit growth. Despite early adopters in the brand marketing space, RTB has been primarily viewed as a performance marketing service.
Country-wise Analysis
Which Country Lies at the CenterStage for Real-time Bidding Market Revenue?
The United States is expected to account for the highest market share of US$ 32.6 Bn by 2032 accounting for 35% of global sales. People's media consumption has increased globally as a result of their ownership of multiple electronic devices. Sales of electronic appliances such as smartphones, tablets, televisions, notebook computers, and PCs are being driven by rising disposable income and a growing middle-class population. As a result of the increased use of electronic devices and internet penetration, users are spending more time watching online videos, which is driving media consumption.
The US had around 298 Mn smartphone users in 2021, making it one of the world's largest smartphone markets. Mobile phone penetration in the United States has steadily increased over the years, in line with the global growth of the smartphone business. As the market recovers from the effects of the Covid-19, revenue from smartphone sales is expected to exceed US$ 75 Bn by 2022. This will be a huge contributor to the growth of RTB in United States.
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Category-wise Insights
Which Real-time Bidding Segment is projected to Witness Fastest Growth among Real-time Bidding Application Type?
Real-time Bidding (RTB) in Media and Entertainment is forecasted to grow at the highest CAGR of over 17.9% during 2022-2032. Digital media is distinguished from other forms of media as it can be quantified. The impression, click, app signup, and website purchase of each user can all be tracked.
A second feature is the online accessibility of targeting capabilities. No other news outlet even gets near to the capabilities of digital media. There are an infinite number of targeting parameters from which to choose. These targeting parameters are classified as demographic, interest-based, and behavioral. 'Demographic' targeting includes age, gender, and location. Interest-based targeting is associated with the character, choices, and interests of the customer. This method corresponds more closely to the conceptual psychographic targeting criteria.
Which Auction of Real-time Bidding is expected to Score Highest Growth in the Coming Years?
The Open Auction segment is forecasted to grow at the highest CAGR of over 17.3% during 2022-2032. An open marketplace determines inventory prices through an auction in which any publisher or advertiser can participate. Publishers essentially make their media inventory available in an ad exchange for a set minimum cost per thousand (CPM Real time Bidding), and advertisers compete for the available media. The impressions are awarded to the highest bidder. Open auctions may be the most cost-effective way to acquire media while reaching the broadest possible audience.
Competitive Analysis
The Key Real Time Bidding Market Players include Google, WPP, Adobe, Criteo, Facebook. To gain a competitive advantage in the industry, these key players in the Real-time Bidding Market are investing in product launches, partnerships, mergers and acquisitions, and expansions.
Some of the key recent developments in the real-time bidding market include the following:
In May 2022, Hivestack, an independent provider of programmatic digital out-of-home advertising technology, and Yahoo announced a global strategic alliance to combine their market-leading technologies to enable international premium, programmatic DOOH cross-channel media campaigns. Yahoo's omnichannel demand-side structure had been integrated into Hivestack's supply-side structure, granting Yahoo and its client access to Hivestack's premium global DOOH inventory via open and private market RTB transactions.
In February 2022, IronSource's LevelPlay mediation tool updates the ad strategy in real-time when users switch segments while using apps. When a player advances in a game or becomes a paying user during a session, the ads shown to them will have different caps and pacing, as well as other features that correspond to their new segment.
In December 2021, Fayette County Sheriff announced that its sales will be conducted online through Realauction.com, a national online software provider. The first online sale for the county is scheduled for September 2022. On the Realauction.com platform, bidders will be able to view a list of available properties as well as track the auction in real-time.
Similarly, recent developments related to Real-time Bidding companies have been tracked by the team at Future Market Insights, which are available in the full report.
Market Segments Covered in Real-time Bidding Market Analysis
By Applications of Real-Time Bidding:
Media and entertainment
Games
Retail and e-Commerce
Travel and luxury
Mobile apps
Others
By Auction in Real-Time Bidding:
Open Auction
Invited Auction
By Ad Format in Real Time Bidding:
RTB Image
RTB Video
By Device:
Mobiles
Desktops
Others
By Region:
North America Real Time Bidding Market
Europe Real Time Bidding Market
Asia Pacific Real Time Bidding Market
Middle East and Africa Real Time Bidding Market
Latin America Real Time Bidding Market
Frequently Asked Questions
The global Real-time Bidding Market is worth more than US$ 11.8 Bn at present.
The value of Real-time Bidding Market is projected to increase at a CAGR of around 19.8% during 2022 – 2032.
The value of the Real-time Bidding Market increased at a CAGR of around 32.5% during 2017 – 2021.
The increased activities relating to software development, website designing, AI and ML, stands as the key trend shaping the Real-time Bidding market.
The market for Real-time Bidding in the US is projected to expand at a CAGR of around 19.6% during 2022 – 2032.
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Summary of Statistics
1.3. Key Market Characteristics & Attributes
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage
2.2. Market Definition
3. Market Risks and Trends Assessment
3.1. Risk Assessment
3.1.1. COVID-19 Crisis and Impact on Market
3.1.2. COVID-19 Impact Benchmark with Previous Crisis
3.1.3. Impact on Market Value (US$ Mn)
3.1.4. Assessment by Key Countries
3.1.5. Assessment by Key Market Segments
3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Formulation and Product Development Trends
4. Market Background
4.1. Market, By Key Countries
4.2. Market Opportunity Assessment (US$ Mn)
4.2.1. Total Available Market
4.2.2. Serviceable Addressable Market
4.2.3. Serviceable Obtainable Market
4.3. Market Scenario Forecast
4.3.1. Demand in optimistic Scenario
4.3.2. Demand in Likely Scenario
4.3.3. Demand in Conservative Scenario
4.4. Investment Feasibility Analysis
4.4.1. Investment in Established Markets
4.4.1.1. In Short Term
4.4.1.2. In Long Term
4.4.2. Investment in Emerging Markets
4.4.2.1. In Short Term
4.4.2.2. In Long Term
4.5. Forecast Factors - Relevance & Impact
4.5.1. Top Companies Historical Growth
4.5.2. Growth in Automation, By Country
4.5.3. Market Adoption Rate, By Country
4.6. Market Dynamics
4.6.1. Market Driving Factors and Impact Assessment
4.6.2. Prominent Market Challenges and Impact Assessment
4.6.3. Market Opportunities
4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors
5.1. Manufacturers’ Focus on Low Penetration High Growth Markets
5.2. Banking on with Segments High Incremental Opportunity
5.3. Peer Benchmarking
6. Global Market Demand Analysis 2015-2021 and Forecast, 2022-2032
6.1. Historical Market Analysis, 2015-2021
6.2. Current and Future Market Projections, 2022-2032
6.3. Y-o-Y Growth Trend Analysis
7. Global Market Value Analysis 2015-2021 and Forecast, 2022-2032
7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021
7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Application
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Application , 2015-2021
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application , 2022-2032
8.3.1. Media and entertainment
8.3.2. Games
8.3.3. Retail and eCommerce
8.3.4. Travel and luxury
8.3.5. Mobile apps
8.3.6. Others (Telecom, Education, BFSI, Music, Social and Politics)
8.4. Market Attractiveness Analysis By Application
9. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Auction
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Auction, 2015-2021
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Auction, 2022-2032
9.3.1. Open Auction
9.3.2. Invited Auction
9.4. Market Attractiveness Analysis By Auction
10. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Ad Format
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By Ad Format, 2015-2021
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Ad Format, 2022-2032
10.3.1. RTB Image
10.3.2. RTB Video
10.4. Market Attractiveness Analysis By Ad Format
11. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Device
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) Analysis By Device, 2015-2021
11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Device, 2022-2032
11.3.1. Mobiles
11.3.2. Desktops
11.3.3. Others (Laptops and Tablets)
11.4. Market Attractiveness Analysis By Device
12. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Region
12.1. Introduction
12.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021
12.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032
12.3.1. North America
12.3.2. Latin America
12.3.3. Europe
12.3.4. Asia Pacific
12.3.5. Middle East and Africa (MEA)
12.4. Market Attractiveness Analysis By Region
13. North America Market Analysis 2015-2021 and Forecast 2022-2032
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
13.4.1. By Country
13.4.1.1. U.S.
13.4.1.2. Canada
13.4.1.3. Rest of North America
13.4.2. By Application
13.4.3. By Auction
13.4.4. By Device
13.4.5. By Ad Format
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Application
13.5.3. By Auction
13.5.4. By Device
13.5.5. By Ad Format
14. Latin America Market Analysis 2015-2021 and Forecast 2022-2032
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
14.4.1. By Country
14.4.1.1. Brazil
14.4.1.2. Mexico
14.4.1.3. Rest of Latin America
14.4.2. By Application
14.4.3. By Auction
14.4.4. By Device
14.4.5. By Ad Format
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Application
14.5.3. By Auction
14.5.4. By Device
14.5.5. By Ad Format
15. Europe Market Analysis 2015-2021 and Forecast 2022-2032
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
15.4.1. By Country
15.4.1.1. Germany
15.4.1.2. France
15.4.1.3. U.K.
15.4.1.4. Italy
15.4.1.5. Benelux
15.4.1.6. Nordic Countries
15.4.1.7. Rest of Europe
15.4.2. By Application
15.4.3. By Auction
15.4.4. By Device
15.4.5. By Ad Format
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Application
15.5.3. By Auction
15.5.4. By Device
15.5.5. By Ad Format
16. Asia Pacific Market Analysis 2015-2021 and Forecast 2022-2032
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
16.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
16.4.1. By Country
16.4.1.1. China
16.4.1.2. Japan
16.4.1.3. South Korea
16.4.1.4. Rest of Asia Pacific
16.4.2. By Application
16.4.3. By Auction
16.4.4. By Device
16.4.5. By Ad Format
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Application
16.5.3. By Auction
16.5.4. By Device
16.5.5. By Ad Format
17. Middle East and Africa Market Analysis 2015-2021 and Forecast 2022-2032
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
17.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
17.4.1. By Country
17.4.1.1. GCC Countries
17.4.1.2. South Africa
17.4.1.3. Turkey
17.4.1.4. Rest of Middle East and Africa
17.4.2. By Application
17.4.3. By Auction
17.4.4. By Device
17.4.5. By Ad Format
17.5. Market Attractiveness Analysis
17.5.1. By Country
17.5.2. By Application
17.5.3. By Auction
17.5.4. By Device
17.5.5. By Ad Format
18. Key Countries Market Analysis 2015-2021 and Forecast 2022-2032
18.1. Introduction
18.1.1. Market Value Proportion Analysis, By Key Countries
18.1.2. Global Vs. Country Growth Comparison
18.2. US Market Analysis
18.2.1. Value Proportion Analysis by Market Taxonomy
18.2.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.2.2.1. By Application
18.2.2.2. By Auction
18.2.2.3. By Device
18.2.2.4. By Ad Format
18.3. Canada Market Analysis
18.3.1. Value Proportion Analysis by Market Taxonomy
18.3.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.3.2.1. By Application
18.3.2.2. By Auction
18.3.2.3. By Device
18.3.2.4. By Ad Format
18.4. Mexico Market Analysis
18.4.1. Value Proportion Analysis by Market Taxonomy
18.4.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.4.2.1. By Application
18.4.2.2. By Auction
18.4.2.3. By Device
18.4.2.4. By Ad Format
18.5. Brazil Market Analysis
18.5.1. Value Proportion Analysis by Market Taxonomy
18.5.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.5.2.1. By Application
18.5.2.2. By Auction
18.5.2.3. By Device
18.5.2.4. By Ad Format
18.6. Germany Market Analysis
18.6.1. Value Proportion Analysis by Market Taxonomy
18.6.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.6.2.1. By Application
18.6.2.2. By Auction
18.6.2.3. By Device
18.6.2.4. By Ad Format
18.7. France Market Analysis
18.7.1. Value Proportion Analysis by Market Taxonomy
18.7.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.7.2.1. By Application
18.7.2.2. By Auction
18.7.2.3. By Device
18.7.2.4. By Ad Format
18.8. Italy Market Analysis
18.8.1. Value Proportion Analysis by Market Taxonomy
18.8.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.8.2.1. By Application
18.8.2.2. By Auction
18.8.2.3. By Device
18.8.2.4. By Ad Format
18.9. BENELUX Market Analysis
18.9.1. Value Proportion Analysis by Market Taxonomy
18.9.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.9.2.1. By Application
18.9.2.2. By Auction
18.9.2.3. By Device
18.9.2.4. By Ad Format
18.10. UK Market Analysis
18.10.1. Value Proportion Analysis by Market Taxonomy
18.10.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.10.2.1. By Application
18.10.2.2. By Auction
18.10.2.3. By Device
18.10.2.4. By Ad Format
18.11. Nordic Countries Market Analysis
18.11.1. Value Proportion Analysis by Market Taxonomy
18.11.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.11.2.1. By Application
18.11.2.2. By Auction
18.11.2.3. By Device
18.11.2.4. By Ad Format
18.12. China Market Analysis
18.12.1. Value Proportion Analysis by Market Taxonomy
18.12.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.12.2.1. By Application
18.12.2.2. By Auction
18.12.2.3. By Device
18.12.2.4. By Ad Format
18.13. Japan Market Analysis
18.13.1. Value Proportion Analysis by Market Taxonomy
18.13.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.13.2.1. By Application
18.13.2.2. By Auction
18.13.2.3. By Device
18.13.2.4. By Ad Format
18.14. South Korea Market Analysis
18.14.1. Value Proportion Analysis by Market Taxonomy
18.14.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.14.2.1. By Application
18.14.2.2. By Auction
18.14.2.3. By Device
18.14.2.4. By Ad Format
18.15. GCC Countries Market Analysis
18.15.1. Value Proportion Analysis by Market Taxonomy
18.15.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.15.2.1. By Application
18.15.2.2. By Auction
18.15.2.3. By Device
18.15.2.4. By Ad Format
18.16. South Africa Market Analysis
18.16.1. Value Proportion Analysis by Market Taxonomy
18.16.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.16.2.1. By Application
18.16.2.2. By Auction
18.16.2.3. By Device
18.16.2.4. By Ad Format
18.17. Turkey Market Analysis
18.17.1. Value Proportion Analysis by Market Taxonomy
18.17.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032
18.17.2.1. By Application
18.17.2.2. By Auction
18.17.2.3. By Device
18.17.2.4. By Ad Format
18.17.3. Competition Landscape and Player Concentration in the Country
19. Market Structure Analysis
19.1. Market Analysis by Tier of Companies
19.2. Market Concentration
19.3. Market Share Analysis of Top Players
19.4. Market Presence Analysis
19.4.1. By Regional footprint of Players
19.4.2. Product footprint by Players
20. Competition Analysis
20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Competition Deep Dive
20.3.1. Google
20.3.1.1. Overview
20.3.1.2. Product Portfolio
20.3.1.3. Sales Footprint
20.3.1.4. Strategy Overview
20.3.2. WPP
20.3.2.1. Overview
20.3.2.2. Product Portfolio
20.3.2.3. Sales Footprint
20.3.2.4. Strategy Overview
20.3.3. Adobe
20.3.3.1. Overview
20.3.3.2. Product Portfolio
20.3.3.3. Sales Footprint
20.3.3.4. Strategy Overview
20.3.4. Criteo
20.3.4.1. Overview
20.3.4.2. Product Portfolio
20.3.4.3. Sales Footprint
20.3.4.4. Strategy Overview
20.3.5. Facebook
20.3.5.1. Overview
20.3.5.2. Product Portfolio
20.3.5.3. Sales Footprint
20.3.5.4. Strategy Overview
20.3.6. Smaato
20.3.6.1. Overview
20.3.6.2. Product Portfolio
20.3.6.3. Sales Footprint
20.3.6.4. Strategy Overview
20.3.7. Yandex
20.3.7.1. Overview
20.3.7.2. Product Portfolio
20.3.7.3. Sales Footprint
20.3.7.4. Strategy Overview
20.3.8. PubMatic
20.3.8.1. Overview
20.3.8.2. Product Portfolio
20.3.8.3. Sales Footprint
20.3.8.4. Strategy Overview
20.3.9. Salesforce
20.3.9.1. Overview
20.3.9.2. Product Portfolio
20.3.9.3. Sales Footprint
20.3.9.4. Strategy Overview
20.3.10. Rubicon Project
20.3.10.1. Overview
20.3.10.2. Product Portfolio
20.3.10.3. Sales Footprint
20.3.10.4. Strategy Overview
20.3.11. MediaMath
20.3.11.1. Overview
20.3.11.2. Product Portfolio
20.3.11.3. Sales Footprint
20.3.11.4. Strategy Overview
20.3.12. MoPub
20.3.12.1. Overview
20.3.12.2. Product Portfolio
20.3.12.3. Sales Footprint
20.3.12.4. Strategy Overview
20.3.13. AppNexus
20.3.13.1. Overview
20.3.13.2. Product Portfolio
20.3.13.3. Sales Footprint
20.3.13.4. Strategy Overview
20.3.14. Platform One
20.3.14.1. Overview
20.3.14.2. Product Portfolio
20.3.14.3. Sales Footprint
20.3.14.4. Strategy Overview
20.3.15. Verizon Media
20.3.15.1. Overview
20.3.15.2. Product Portfolio
20.3.15.3. Sales Footprint
20.3.15.4. Strategy Overview
21. Assumptions and Acronyms Used22. Research Methodology
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List of Tables
Table 1: Global Market Value (US$ Mn),By Application , 2015 – 2021
Table 2: Global Market Value (US$ Mn),By Application , 2022 – 2032
Table 3: Global Market Value (US$ Mn), By Auction, 2015 – 2021
Table 4: Global Market Value (US$ Mn), By Auction, 2022 – 2032
Table 5: Global Market Value (US$ Mn), By Ad Format, 2015 – 2021
Table 6: Global Market Value (US$ Mn), By Ad Format, 2022 – 2032
Table 7: Global Market Value (US$ Mn), By Device, 2015 – 2021
Table 8: Global Market Value (US$ Mn), By Device, 2022 – 2032
Table 9: Global Market, By Region, 2015 – 2021
Table 10: Global Market, By Region, 2022 – 2032
Table 11: North America Market Value (US$ Mn),By Application , 2015 – 2021
Table 12: North America Market Value (US$ Mn),By Application , 2022 – 2032
Table 13: North America Market Value (US$ Mn), By Auction, 2015 – 2021
Table 14: North America Market Value (US$ Mn), By Auction, 2022 – 2032
Table 15: North America Market Value (US$ Mn), By Ad Format, 2015 – 2021
Table 16: North America Market Value (US$ Mn), By Ad Format, 2022 – 2032
Table 17: North America Market Value (US$ Mn), By Device, 2015 – 2021
Table 18: North America Market Value (US$ Mn), By Device, 2022 – 2032
Table 19: North America Market, By Country, 2015 – 2021
Table 20: North America Market, By Country, 2022 – 2032
Table 21: Latin America Market Value (US$ Mn),By Application , 2015 – 2021
Table 22: Latin America Market Value (US$ Mn),By Application , 2022 – 2032
Table 23: Latin America Market Value (US$ Mn), By Auction, 2015 – 2021
Table 24: Latin America Market Value (US$ Mn), By Auction, 2022 – 2032
Table 25: Latin America Market Value (US$ Mn), By Ad Format, 2015 – 2021
Table 26: Latin America Market Value (US$ Mn), By Ad Format, 2022 – 2032
Table 27: Latin America Market Value (US$ Mn), By Device, 2015 – 2021
Table 28: Latin America Market Value (US$ Mn), By Device, 2022 – 2032
Table 29: Latin America Market, By Country, 2015 – 2021
Table 30: Latin America Market, By Country, 2022 – 2032
Table 31: Europe Market Value (US$ Mn),By Application , 2015 – 2021
Table 32: Europe Market Value (US$ Mn),By Application , 2022 – 2032
Table 33: Europe Market Value (US$ Mn), By Auction, 2015 – 2021
Table 34: Europe Market Value (US$ Mn), By Auction, 2022 – 2032
Table 35: Europe Market Value (US$ Mn), By Ad Format, 2015 – 2021
Table 36: Europe Market Value (US$ Mn), By Ad Format, 2022 – 2032
Table 37: Europe Market Value (US$ Mn), By Device, 2015 – 2021
Table 38: Europe Market Value (US$ Mn), By Device, 2022 – 2032
Table 39: Europe Market, By Country, 2015 – 2021
Table 40: Europe Market, By Country, 2022 – 2032
Table 41: Asia Pacific Market Value (US$ Mn),By Application , 2015 – 2021
Table 42: Asia Pacific Market Value (US$ Mn),By Application , 2022 – 2032
Table 43: Asia Pacific Market Value (US$ Mn), By Auction, 2015 – 2021
Table 44: Asia Pacific Market Value (US$ Mn), By Auction, 2022 – 2032
Table 45: Asia Pacific Market Value (US$ Mn), By Ad Format, 2015 – 2021
Table 46: Asia Pacific Market Value (US$ Mn), By Ad Format, 2022 – 2032
Table 47: Asia Pacific Market Value (US$ Mn), By Device, 2015 – 2021
Table 48: Asia Pacific Market Value (US$ Mn), By Device, 2022 – 2032
Table 49: Asia Pacific Market, By Country, 2015 – 2021
Table 50: Asia Pacific Market, By Country, 2022 – 2032
Table 51: MEA Market Value (US$ Mn),By Application , 2015 – 2021
Table 52: MEA Market Value (US$ Mn),By Application , 2022 – 2032
Table 53: MEA Market Value (US$ Mn), By Auction, 2015 – 2021
Table 54: MEA Market Value (US$ Mn), By Auction, 2022 – 2032
Table 55: MEA Market Value (US$ Mn), By Ad Format, 2015 – 2021
Table 56: MEA Market Value (US$ Mn), By Ad Format, 2022 – 2032
Table 57: MEA Market Value (US$ Mn), By Device, 2015 – 2021
Table 58: MEA Market Value (US$ Mn), By Device, 2022 – 2032
Table 59: MEA Market, By Country, 2015 – 2021
Table 60: MEA Market, By Country, 2022 – 2032
Find your sweet spots for generating winning opportunities in this market.
List of Charts
Figure 1: Global Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032
Figure 2: Global Market Absolute $ Historical Gain (2015 - 2021) and Opportunity (2022 – 2032), US$ Mn
Figure 3: Global Market Share, By Application , 2022 & 2032
Figure 4: Global Market Y-o-Y Growth Projections, Organization Size – 2022-2032
Figure 5: Global Market Attractiveness Index, Organization Size – 2022-2032
Figure 6: Global Market Share, By Auction, 2022 & 2032
Figure 7: Global Market Y-o-Y Growth Projections, By Auction – 2022-2032
Figure 8: Global Market Attractiveness Index, By Auction – 2022-2032
Figure 9: Global Market Share, By Device, 2022 & 2032
Figure 10: Global Market Y-o-Y Growth Projections, By Device – 2022-2032
Figure 11: Global Market Attractiveness Index, By Device – 2022-2032
Figure 12: Global Market Share, By Ad Format, 2022 & 2032
Figure 13: Global Market Y-o-Y Growth Projections, By Ad Format – 2022-2032
Figure 14: Global Market Attractiveness Index, By Ad Format – 2022-2032
Figure 15: Global Market Share, By Region, 2022 & 2032
Figure 16: Global Market Y-o-Y Growth Projections, By Region – 2022-2032
Figure 17: Global Market Attractiveness Index, By Region – 2022-2032
Figure 18: North America Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032
Figure 19: North America Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn
Figure 20: North America Market Share, Organization Size, 2022 & 2032
Figure 21: North America Market Y-o-Y Growth Projections, Organization Size – 2022-2032
Figure 22: North America Market Attractiveness Index, Organization Size – 2022-2032
Figure 23: North America Market Share, By Auction, 2022 & 2032
Figure 24: North America Market Y-o-Y Growth Projections, By Auction – 2022-2032
Figure 25: North America Market Attractiveness Index, By Auction – 2022-2032
Figure 26: North America Market Share, By Device, 2022 & 2032
Figure 27: North America Market Y-o-Y Growth Projections, By Device – 2022-2032
Figure 28: North America Market Attractiveness Index, By Device – 2022-2032
Figure 29: North America Market Share, By Ad Format, 2022 & 2032
Figure 30: North America Market Y-o-Y Growth Projections, By Ad Format – 2022-2032
Figure 31: North America Market Attractiveness Index, By Ad Format – 2022-2032
Figure 32: North America Market Share, By Country, 2022 & 2032
Figure 33: North America Market Y-o-Y Growth Projections, By Country – 2022-2032
Figure 34: North America Market Attractiveness Index, By Country – 2022-2032
Figure 35: Latin America Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032
Figure 36: Latin America Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn
Figure 37: Latin America Market Share, Organization Size, 2022 & 2032
Figure 38: Latin America Market Y-o-Y Growth Projections, Organization Size – 2022-2032
Figure 39: Latin America Market Attractiveness Index, Organization Size – 2022-2032
Figure 40: Latin America Market Share, By Auction, 2022 & 2032
Figure 41: Latin America Market Y-o-Y Growth Projections, By Auction – 2022-2032
Figure 42: Latin America Market Attractiveness Index, By Auction – 2022-2032
Figure 43: Latin America Market Share, By Device, 2022 & 2032
Figure 44: Latin America Market Y-o-Y Growth Projections, By Device – 2022-2032
Figure 45: Latin America Market Attractiveness Index, By Device – 2022-2032
Figure 46: Latin America Market Share, By Ad Format, 2022 & 2032
Figure 47: Latin America Market Y-o-Y Growth Projections, By Ad Format – 2022-2032
Figure 48: Latin America Market Attractiveness Index, By Ad Format – 2022-2032
Figure 49: Latin America Market Share, By Country, 2022 & 2032
Figure 50: Latin America Market Y-o-Y Growth Projections, By Country – 2022-2032
Figure 51: Latin America Market Attractiveness Index, By Country – 2022-2032
Figure 52: Europe Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032
Figure 53: Europe Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn
Figure 54: Europe Market Share, Organization Size, 2022 & 2032
Figure 55: Europe Market Y-o-Y Growth Projections, Organization Size – 2022-2032
Figure 56: Europe Market Attractiveness Index, Organization Size – 2022-2032
Figure 57: Europe Market Share, By Auction, 2022 & 2032
Figure 58: Europe Market Y-o-Y Growth Projections, By Auction – 2022-2032
Figure 59: Europe Market Attractiveness Index, By Auction – 2022-2032
Figure 60: Europe Market Share, By Device, 2022 & 2032
Figure 61: Europe Market Y-o-Y Growth Projections, By Device – 2022-2032
Figure 62: Europe Market Attractiveness Index, By Device – 2022-2032
Figure 63: Europe Market Share, By Ad Format, 2022 & 2032
Figure 64: Europe Market Y-o-Y Growth Projections, By Ad Format – 2022-2032
Figure 65: Europe Market Attractiveness Index, By Ad Format – 2022-2032
Figure 66: Europe Market Share, By Country, 2022 & 2032
Figure 67: Europe Market Y-o-Y Growth Projections, By Country – 2022-2032
Figure 68: Europe Market Attractiveness Index, By Country – 2022-2032
Figure 69: MEA Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032
Figure 70: MEA Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn
Figure 71: MEA Market Share, Organization Size, 2022 & 2032
Figure 72: MEA Market Y-o-Y Growth Projections, Organization Size – 2022-2032
Figure 73: MEA Market Attractiveness Index, Organization Size – 2022-2032
Figure 74: MEA Market Share, By Auction, 2022 & 2032
Figure 75: MEA Market Y-o-Y Growth Projections, By Auction – 2022-2032
Figure 76: MEA Market Attractiveness Index, By Auction – 2022-2032
Figure 77: MEA Market Share, By Device, 2022 & 2032
Figure 78: MEA Market Y-o-Y Growth Projections, By Device – 2022-2032
Figure 79: MEA Market Attractiveness Index, By Device – 2022-2032
Figure 80: MEA Market Share, By Ad Format, 2022 & 2032
Figure 81: MEA Market Y-o-Y Growth Projections, By Ad Format – 2022-2032
Figure 82: MEA Market Attractiveness Index, By Ad Format – 2022-2032
Figure 83: MEA Market Share, By Country, 2022 & 2032
Figure 84: MEA Market Y-o-Y Growth Projections, By Country – 2022-2032
Figure 85: MEA Market Attractiveness Index, By Country – 2022-2032
Figure 86: Asia Pacific Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032
Figure 87: Asia Pacific Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn
Figure 88: Asia Pacific Market Share, Organization Size, 2022 & 2032
Figure 89: Asia Pacific Market Y-o-Y Growth Projections, Organization Size – 2022-2032
Figure 90: Asia Pacific Market Attractiveness Index, Organization Size – 2022-2032
Figure 91: Asia Pacific Market Share, By Auction, 2022 & 2032
Figure 92: Asia Pacific Market Y-o-Y Growth Projections, By Auction – 2022-2032
Figure 93: Asia Pacific Market Attractiveness Index, By Auction – 2022-2032
Figure 94: Asia Pacific Market Share, By Device, 2022 & 2032
Figure 95: Asia Pacific Market Y-o-Y Growth Projections, By Device – 2022-2032
Figure 96: Asia Pacific Market Attractiveness Index, By Device – 2022-2032
Figure 97: Asia Pacific Market Share, By Ad Format, 2022 & 2032
Figure 98: Asia Pacific Market Y-o-Y Growth Projections, By Ad Format – 2022-2032
Figure 99: Asia Pacific Market Attractiveness Index, By Ad Format – 2022-2032
Figure 100: Asia Pacific Market Share, By Country, 2022 & 2032
Figure 101: Asia Pacific Market Y-o-Y Growth Projections, By Country – 2022-2032
Figure 102: Asia Pacific Market Attractiveness Index, By Country – 2022-2032
