Real-time Bidding Market Snapshots (2022-2032)

[250 Pages Report] Newly released Real-time Bidding Market analysis report by Future Market Insights shows that global sales of Real-time Bidding Market in 2021 was held at US$ 11.8 Billion. With 19.8% projected growth, the market is expected reach a valuation of US$ 95.2 Billion by 2032.

Attributes Details
Global Real-time Bidding Market Size (2022) US$ 15.6 Billion
Global Real-time Bidding Market Size (2032) US$ 95.2 Billion
Global Real-time Bidding Market CAGR (2022 to 2032) 19.8%
USA Real-time Bidding Market Size (2032) US$ 27.2 Billion
Key Companies Profiled
  • Google
  • WPP Plc
  • Adobe
  • Criteo
  • Facebook
  • Hivestack
  • Yahoo
  • Discovery Inc.
  • AeroBid

Media and Entertainment is expected to be the highest revenue-generating category, projected to register a CAGR of 17.9% during 2022 to 2032.

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Revenue of Real-time Bidding (RTB) Market from 2017 to 2021 Compared to Demand Outlook for 2022 to 2032

As per the Real-time Bidding Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2017 to 2021, market value of the Real-time Bidding Market increased at around 32.5% CAGR.

Bidding is becoming increasingly popular in a variety of fields. Online bidding, on the other hand, is now a secure process. The RTB industry is anticipated to generate huge returns during the projected timeframe. Additionally, the widespread use of smartphones is a strong motivator for bidding. Individuals and businesses alike are striving for the opportunity to make money online. For several e-Commerce businesses, money invested in marketing solutions is a pointless exercise.

At any time, multiple marketers can bid on a single perception of a publisher's inventory, with the winning ad displayed to the user. Advertisers can fine-tune their targeting and concentrate on the inventory that is most relevant to them by using RTB. As a result, ROI and eCPMs increase. Advertisers can modify campaign budgets in real-time to improve campaign performance.

Considering a mobile game where the player must watch an advertisement in order to progress through the levels, the scope of the market is enormous. The mobile SSP will then hold an auction for all advertisers who want to show an ad to that player. Advertisers submit bids, and the highest bidder is chosen immediately. The advertisement is then displayed to the player. Advertisers using RTB can easily monitor their campaigns without having to rely on vendors. There is no need to contact multiple publishers when the DSP can provide reports. Marketers can also quickly pivot if a campaign fails to perform well.

Google and other websites process and transfer people's data billions of times per day through the use of the Real-time Bidding system for monitoring and ad targeting. RTB is a type of background technology that is used by websites and apps. It records everything people see and do, irrespective of the level of privacy. Everyday it sends this information to a number of companies, allowing them to profile visitors.

What Factors are Propelling the Demand for Real-time Bidding?

RTB is an innovative and interesting business model for online computational marketing in the era of big data. RTB advertising has the potential to identify the characteristics and traits of the target audience in real time in each ad impression, automatically delivering best-matched ads and optimising their prices through an auction-based programmatic buying scheme based on analysis of massive amounts of cookie data generated by Internet users. RTB stands out from other traditional online advertising trends like "media buying" and "ad-slot buying," and it is expected to become the industry standard in the near future.

The inventory of some OTT and CTV content publishers may not be monetized. Real-time bidding is an opportunity for them to capitalise on this. They only need information about different audiences. Besides, real-time bidding increases the value of remnant inventory for more than 40% of publishers.

RTB auctions enable users to specifically target audiences in the right context and at the right time. Using cookie matching, marketing experts purchase the publisher's niche audiences. The system evaluates audience segments and creates the target group profile using first- and third-party data. This method identifies the fields that require the most attention.

Since real-time bidding technology is compatible with tracking systems, publishers can evaluate campaign statistics and make necessary changes. Profitability can be increased while control is maintained.

RTB makes it possible to identify the most profitable inventory segments in order to maximize revenue. This is critical when publishers decide to sell their inventory to users via supply-side platforms. After determining the inventory costs and the most in-demand parts, publishers can sell the stock to the appropriate audiences at the most advantageous prices.

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Region-wise Analysis

Which Region is projected to Offer the Largest Opportunity for Real-time Bidding Market?

North America is the most lucrative region with a double-digit projected growth. RTB is not only popular in US but also in Canada and Mexico. However, RTB was a late adopter in Canada, but since it made a significant market impact during the year 2012, advertisers have become increasingly drawn to the technology's numerous benefits. RTB has grown in popularity in Canada in recent years as a result of expanded content options fuelled by increased supply side involvement. Their popularity and momentum of adoption in the Canadian market are increasing as larger media ownership structures establish their own trading desks.

RTB market in Canada has continued to grow, with double-digit growth. Despite early adopters in the brand marketing space, RTB has been primarily viewed as a performance marketing service.

Country-wise Analysis

Which Country Lies at the CenterStage for Real-time Bidding Market Revenue?

The United States is expected to account for the highest market share of US$ 32.6 Bn by 2032 accounting for 35% of global sales. People's media consumption has increased globally as a result of their ownership of multiple electronic devices. Sales of electronic appliances such as smartphones, tablets, televisions, notebook computers, and PCs are being driven by rising disposable income and a growing middle-class population. As a result of the increased use of electronic devices and internet penetration, users are spending more time watching online videos, which is driving media consumption.

The US had around 298 Mn smartphone users in 2021, making it one of the world's largest smartphone markets. Mobile phone penetration in the United States has steadily increased over the years, in line with the global growth of the smartphone business. As the market recovers from the effects of the Covid-19, revenue from smartphone sales is expected to exceed US$ 75 Bn by 2022. This will be a huge contributor to the growth of RTB in United States.

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Category-wise Insights

Which Real-time Bidding Segment is projected to Witness Fastest Growth among Real-time Bidding Application Type?

Real-time Bidding (RTB) in Media and Entertainment is forecasted to grow at the highest CAGR of over 17.9% during 2022-2032. Digital media is distinguished from other forms of media as it can be quantified. The impression, click, app signup, and website purchase of each user can all be tracked.

A second feature is the online accessibility of targeting capabilities. No other news outlet even gets near to the capabilities of digital media. There are an infinite number of targeting parameters from which to choose. These targeting parameters are classified as demographic, interest-based, and behavioral. 'Demographic' targeting includes age, gender, and location. Interest-based targeting is associated with the character, choices, and interests of the customer. This method corresponds more closely to the conceptual psychographic targeting criteria.

Which Auction of Real-time Bidding is expected to Score Highest Growth in the Coming Years?

The Open Auction segment is forecasted to grow at the highest CAGR of over 17.3% during 2022-2032. An open marketplace determines inventory prices through an auction in which any publisher or advertiser can participate. Publishers essentially make their media inventory available in an ad exchange for a set minimum cost per thousand (CPM Real time Bidding), and advertisers compete for the available media. The impressions are awarded to the highest bidder. Open auctions may be the most cost-effective way to acquire media while reaching the broadest possible audience.

Competitive Analysis

The Key Real Time Bidding Market Players include Google, WPP, Adobe, Criteo, Facebook. To gain a competitive advantage in the industry, these key players in the Real-time Bidding Market are investing in product launches, partnerships, mergers and acquisitions, and expansions.

Some of the key recent developments in the real-time bidding market include the following:

  • In May 2022, Hivestack, an independent provider of programmatic digital out-of-home advertising technology, and Yahoo announced a global strategic alliance to combine their market-leading technologies to enable international premium, programmatic DOOH cross-channel media campaigns. Yahoo's omnichannel demand-side structure had been integrated into Hivestack's supply-side structure, granting Yahoo and its client access to Hivestack's premium global DOOH inventory via open and private market RTB transactions.
  • In February 2022, IronSource's LevelPlay mediation tool updates the ad strategy in real-time when users switch segments while using apps. When a player advances in a game or becomes a paying user during a session, the ads shown to them will have different caps and pacing, as well as other features that correspond to their new segment.
  • In December 2021, Fayette County Sheriff announced that its sales will be conducted online through Realauction.com, a national online software provider. The first online sale for the county is scheduled for September 2022. On the Realauction.com platform, bidders will be able to view a list of available properties as well as track the auction in real-time.

Similarly, recent developments related to Real-time Bidding companies have been tracked by the team at Future Market Insights, which are available in the full report.

Market Segments Covered in Real-time Bidding Market Analysis

By Applications of Real-Time Bidding:

  • Media and entertainment
  • Games
  • Retail and e-Commerce
  • Travel and luxury
  • Mobile apps
  • Others

By Auction in Real-Time Bidding:

  • Open Auction
  • Invited Auction

By Ad Format in Real Time Bidding:

  • RTB Image
  • RTB Video

By Device:

  • Mobiles
  • Desktops
  • Others

By Region:

  • North America Real Time Bidding Market
  • Europe Real Time Bidding Market
  • Asia Pacific Real Time Bidding Market
  • Middle East and Africa Real Time Bidding Market
  • Latin America Real Time Bidding Market

Frequently Asked Questions

How much is the current worth of the Real-time Bidding Market?

The global Real-time Bidding Market is worth more than US$ 11.8 Bn at present.

What is the sales forecast for Real-time Bidding Market?

The value of Real-time Bidding Market is projected to increase at a CAGR of around 19.8% during 2022 – 2032.

What was the last 5 year’s market CAGR?

The value of the Real-time Bidding Market increased at a CAGR of around 32.5% during 2017 – 2021.

What is a key trend shaping the growth of Real-time Bidding Market?

The increased activities relating to software development, website designing, AI and ML, stands as the key trend shaping the Real-time Bidding market.

At what percentage is sales of Real-time Bidding Market going to register growth in US?

The market for Real-time Bidding in the US is projected to expand at a CAGR of around 19.6% during 2022 – 2032.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Summary of Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage

    2.2. Market Definition

3. Market Risks and Trends Assessment

    3.1. Risk Assessment

        3.1.1. COVID-19 Crisis and Impact on Market

        3.1.2. COVID-19 Impact Benchmark with Previous Crisis

        3.1.3. Impact on Market Value (US$ Mn)

        3.1.4. Assessment by Key Countries

        3.1.5. Assessment by Key Market Segments

        3.1.6. Action Points and Recommendation for Suppliers

    3.2. Key Trends Impacting the Market

    3.3. Formulation and Product Development Trends

4. Market Background

    4.1. Market, By Key Countries

    4.2. Market Opportunity Assessment (US$ Mn)

        4.2.1. Total Available Market

        4.2.2. Serviceable Addressable Market

        4.2.3. Serviceable Obtainable Market

    4.3. Market Scenario Forecast

        4.3.1. Demand in optimistic Scenario

        4.3.2. Demand in Likely Scenario

        4.3.3. Demand in Conservative Scenario

    4.4. Investment Feasibility Analysis

        4.4.1. Investment in Established Markets

            4.4.1.1. In Short Term

            4.4.1.2. In Long Term

        4.4.2. Investment in Emerging Markets

            4.4.2.1. In Short Term

            4.4.2.2. In Long Term

    4.5. Forecast Factors - Relevance & Impact

        4.5.1. Top Companies Historical Growth

        4.5.2. Growth in Automation, By Country

        4.5.3. Market Adoption Rate, By Country

    4.6. Market Dynamics

        4.6.1. Market Driving Factors and Impact Assessment

        4.6.2. Prominent Market Challenges and Impact Assessment

        4.6.3. Market Opportunities

        4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors

    5.1. Manufacturers’ Focus on Low Penetration High Growth Markets

    5.2. Banking on with Segments High Incremental Opportunity

    5.3. Peer Benchmarking

6. Global Market Demand Analysis 2015-2021 and Forecast, 2022-2032

    6.1. Historical Market Analysis, 2015-2021

    6.2. Current and Future Market Projections, 2022-2032

    6.3. Y-o-Y Growth Trend Analysis

7. Global Market Value Analysis 2015-2021 and Forecast, 2022-2032

    7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021

    7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Application

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) Analysis By Application , 2015-2021

    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application , 2022-2032

        8.3.1. Media and entertainment

        8.3.2. Games

        8.3.3. Retail and eCommerce

        8.3.4. Travel and luxury

        8.3.5. Mobile apps

        8.3.6. Others (Telecom, Education, BFSI, Music, Social and Politics)

    8.4. Market Attractiveness Analysis By Application

9. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Auction

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis By Auction, 2015-2021

    9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Auction, 2022-2032

        9.3.1. Open Auction

        9.3.2. Invited Auction

    9.4. Market Attractiveness Analysis By Auction

10. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Ad Format

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Analysis By Ad Format, 2015-2021

    10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Ad Format, 2022-2032

        10.3.1. RTB Image

        10.3.2. RTB Video

    10.4. Market Attractiveness Analysis By Ad Format

11. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Device

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) Analysis By Device, 2015-2021

    11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Device, 2022-2032

        11.3.1. Mobiles

        11.3.2. Desktops

        11.3.3. Others (Laptops and Tablets)

    11.4. Market Attractiveness Analysis By Device

12. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Region

    12.1. Introduction

    12.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021

    12.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032

        12.3.1. North America

        12.3.2. Latin America

        12.3.3. Europe

        12.3.4. Asia Pacific

        12.3.5. Middle East and Africa (MEA)

    12.4. Market Attractiveness Analysis By Region

13. North America Market Analysis 2015-2021 and Forecast 2022-2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        13.4.1. By Country

            13.4.1.1. U.S.

            13.4.1.2. Canada

            13.4.1.3. Rest of North America

        13.4.2. By Application

        13.4.3. By Auction

        13.4.4. By Device

        13.4.5. By Ad Format

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Application

        13.5.3. By Auction

        13.5.4. By Device

        13.5.5. By Ad Format

14. Latin America Market Analysis 2015-2021 and Forecast 2022-2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        14.4.1. By Country

            14.4.1.1. Brazil

            14.4.1.2. Mexico

            14.4.1.3. Rest of Latin America

        14.4.2. By Application

        14.4.3. By Auction

        14.4.4. By Device

        14.4.5. By Ad Format

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Application

        14.5.3. By Auction

        14.5.4. By Device

        14.5.5. By Ad Format

15. Europe Market Analysis 2015-2021 and Forecast 2022-2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        15.4.1. By Country

            15.4.1.1. Germany

            15.4.1.2. France

            15.4.1.3. U.K.

            15.4.1.4. Italy

            15.4.1.5. Benelux

            15.4.1.6. Nordic Countries

            15.4.1.7. Rest of Europe

        15.4.2. By Application

        15.4.3. By Auction

        15.4.4. By Device

        15.4.5. By Ad Format

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Application

        15.5.3. By Auction

        15.5.4. By Device

        15.5.5. By Ad Format

16. Asia Pacific Market Analysis 2015-2021 and Forecast 2022-2032

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    16.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        16.4.1. By Country

            16.4.1.1. China

            16.4.1.2. Japan

            16.4.1.3. South Korea

            16.4.1.4. Rest of Asia Pacific

        16.4.2. By Application

        16.4.3. By Auction

        16.4.4. By Device

        16.4.5. By Ad Format

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Application

        16.5.3. By Auction

        16.5.4. By Device

        16.5.5. By Ad Format

17. Middle East and Africa Market Analysis 2015-2021 and Forecast 2022-2032

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    17.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        17.4.1. By Country

            17.4.1.1. GCC Countries

            17.4.1.2. South Africa

            17.4.1.3. Turkey

            17.4.1.4. Rest of Middle East and Africa

        17.4.2. By Application

        17.4.3. By Auction

        17.4.4. By Device

        17.4.5. By Ad Format

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Application

        17.5.3. By Auction

        17.5.4. By Device

        17.5.5. By Ad Format

18. Key Countries Market Analysis 2015-2021 and Forecast 2022-2032

    18.1. Introduction

        18.1.1. Market Value Proportion Analysis, By Key Countries

        18.1.2. Global Vs. Country Growth Comparison

    18.2. US Market Analysis

        18.2.1. Value Proportion Analysis by Market Taxonomy

        18.2.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.2.2.1. By Application

            18.2.2.2. By Auction

            18.2.2.3. By Device

            18.2.2.4. By Ad Format

    18.3. Canada Market Analysis

        18.3.1. Value Proportion Analysis by Market Taxonomy

        18.3.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.3.2.1. By Application

            18.3.2.2. By Auction

            18.3.2.3. By Device

            18.3.2.4. By Ad Format

    18.4. Mexico Market Analysis

        18.4.1. Value Proportion Analysis by Market Taxonomy

        18.4.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.4.2.1. By Application

            18.4.2.2. By Auction

            18.4.2.3. By Device

            18.4.2.4. By Ad Format

    18.5. Brazil Market Analysis

        18.5.1. Value Proportion Analysis by Market Taxonomy

        18.5.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.5.2.1. By Application

            18.5.2.2. By Auction

            18.5.2.3. By Device

            18.5.2.4. By Ad Format

    18.6. Germany Market Analysis

        18.6.1. Value Proportion Analysis by Market Taxonomy

        18.6.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.6.2.1. By Application

            18.6.2.2. By Auction

            18.6.2.3. By Device

            18.6.2.4. By Ad Format

    18.7. France Market Analysis

        18.7.1. Value Proportion Analysis by Market Taxonomy

        18.7.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.7.2.1. By Application

            18.7.2.2. By Auction

            18.7.2.3. By Device

            18.7.2.4. By Ad Format

    18.8. Italy Market Analysis

        18.8.1. Value Proportion Analysis by Market Taxonomy

        18.8.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.8.2.1. By Application

            18.8.2.2. By Auction

            18.8.2.3. By Device

            18.8.2.4. By Ad Format

    18.9. BENELUX Market Analysis

        18.9.1. Value Proportion Analysis by Market Taxonomy

        18.9.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.9.2.1. By Application

            18.9.2.2. By Auction

            18.9.2.3. By Device

            18.9.2.4. By Ad Format

    18.10. UK Market Analysis

        18.10.1. Value Proportion Analysis by Market Taxonomy

        18.10.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.10.2.1. By Application

            18.10.2.2. By Auction

            18.10.2.3. By Device

            18.10.2.4. By Ad Format

    18.11. Nordic Countries Market Analysis

        18.11.1. Value Proportion Analysis by Market Taxonomy

        18.11.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.11.2.1. By Application

            18.11.2.2. By Auction

            18.11.2.3. By Device

            18.11.2.4. By Ad Format

    18.12. China Market Analysis

        18.12.1. Value Proportion Analysis by Market Taxonomy

        18.12.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.12.2.1. By Application

            18.12.2.2. By Auction

            18.12.2.3. By Device

            18.12.2.4. By Ad Format

    18.13. Japan Market Analysis

        18.13.1. Value Proportion Analysis by Market Taxonomy

        18.13.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.13.2.1. By Application

            18.13.2.2. By Auction

            18.13.2.3. By Device

            18.13.2.4. By Ad Format

    18.14. South Korea Market Analysis

        18.14.1. Value Proportion Analysis by Market Taxonomy

        18.14.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.14.2.1. By Application

            18.14.2.2. By Auction

            18.14.2.3. By Device

            18.14.2.4. By Ad Format

    18.15. GCC Countries Market Analysis

        18.15.1. Value Proportion Analysis by Market Taxonomy

        18.15.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.15.2.1. By Application

            18.15.2.2. By Auction

            18.15.2.3. By Device

            18.15.2.4. By Ad Format

    18.16. South Africa Market Analysis

        18.16.1. Value Proportion Analysis by Market Taxonomy

        18.16.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.16.2.1. By Application

            18.16.2.2. By Auction

            18.16.2.3. By Device

            18.16.2.4. By Ad Format

    18.17. Turkey Market Analysis

        18.17.1. Value Proportion Analysis by Market Taxonomy

        18.17.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032

            18.17.2.1. By Application

            18.17.2.2. By Auction

            18.17.2.3. By Device

            18.17.2.4. By Ad Format

        18.17.3. Competition Landscape and Player Concentration in the Country

19. Market Structure Analysis

    19.1. Market Analysis by Tier of Companies

    19.2. Market Concentration

    19.3. Market Share Analysis of Top Players

    19.4. Market Presence Analysis

        19.4.1. By Regional footprint of Players

        19.4.2. Product footprint by Players

20. Competition Analysis

    20.1. Competition Dashboard

    20.2. Competition Benchmarking

    20.3. Competition Deep Dive

        20.3.1. Google

            20.3.1.1. Overview

            20.3.1.2. Product Portfolio

            20.3.1.3. Sales Footprint

            20.3.1.4. Strategy Overview

        20.3.2. WPP

            20.3.2.1. Overview

            20.3.2.2. Product Portfolio

            20.3.2.3. Sales Footprint

            20.3.2.4. Strategy Overview

        20.3.3. Adobe

            20.3.3.1. Overview

            20.3.3.2. Product Portfolio

            20.3.3.3. Sales Footprint

            20.3.3.4. Strategy Overview

        20.3.4. Criteo

            20.3.4.1. Overview

            20.3.4.2. Product Portfolio

            20.3.4.3. Sales Footprint

            20.3.4.4. Strategy Overview

        20.3.5. Facebook

            20.3.5.1. Overview

            20.3.5.2. Product Portfolio

            20.3.5.3. Sales Footprint

            20.3.5.4. Strategy Overview

        20.3.6. Smaato

            20.3.6.1. Overview

            20.3.6.2. Product Portfolio

            20.3.6.3. Sales Footprint

            20.3.6.4. Strategy Overview

        20.3.7. Yandex

            20.3.7.1. Overview

            20.3.7.2. Product Portfolio

            20.3.7.3. Sales Footprint

            20.3.7.4. Strategy Overview

        20.3.8. PubMatic

            20.3.8.1. Overview

            20.3.8.2. Product Portfolio

            20.3.8.3. Sales Footprint

            20.3.8.4. Strategy Overview

        20.3.9. Salesforce

            20.3.9.1. Overview

            20.3.9.2. Product Portfolio

            20.3.9.3. Sales Footprint

            20.3.9.4. Strategy Overview

        20.3.10. Rubicon Project

            20.3.10.1. Overview

            20.3.10.2. Product Portfolio

            20.3.10.3. Sales Footprint

            20.3.10.4. Strategy Overview

        20.3.11. MediaMath

            20.3.11.1. Overview

            20.3.11.2. Product Portfolio

            20.3.11.3. Sales Footprint

            20.3.11.4. Strategy Overview

        20.3.12. MoPub

            20.3.12.1. Overview

            20.3.12.2. Product Portfolio

            20.3.12.3. Sales Footprint

            20.3.12.4. Strategy Overview

        20.3.13. AppNexus

            20.3.13.1. Overview

            20.3.13.2. Product Portfolio

            20.3.13.3. Sales Footprint

            20.3.13.4. Strategy Overview

        20.3.14. Platform One

            20.3.14.1. Overview

            20.3.14.2. Product Portfolio

            20.3.14.3. Sales Footprint

            20.3.14.4. Strategy Overview

        20.3.15. Verizon Media

            20.3.15.1. Overview

            20.3.15.2. Product Portfolio

            20.3.15.3. Sales Footprint

            20.3.15.4. Strategy Overview

21. Assumptions and Acronyms Used

22. Research Methodology

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