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Programmatic Display Market Snapshot (2023 to 2033)

The global programmatic display market is expected to hold a value worth US$ 47.47 billion in 2023. From 2023 to 2033, the market is anticipated to display a CAGR of 34.2% while amassing a revenue of US$ 901.65 billion. The growth of the market can be accredited to the increasing popularity of social media services.

Programmatic displays facilitate the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising helps brands to buy ad impressions on publisher sites or apps within milliseconds through a systematic environment.

The platform deploys real-time data to recognize the most potential online audiences for the campaign and buys digital ad inventory through an auction based on everything available across multiple pieces of equipment.

The application of programmatic display advertising by various social media platforms is one of the major market drivers. The expanding mobile market is likely to significantly contribute to strengthening the market during the forecast period. The growing digitalization in the industry is another vital factor aiding the industry expansion.

Data Points Key Statistics
Expected Market Value (2023) US$ 47.47 billion
Anticipated Forecast Value (2033) US$ 901.65 billion
Projected Growth Rate (2023 to 2033) 34.2%

Moreover, the deployment of real-time analytics and AI in digital marketing technology is boosting the adoption of these solutions as businesses aim to increase the consumer base. With real-time bidding, firms can analyze the consumer’s purchasing behavior. Thus, the market is likely to widen significantly in the coming time.

Players in the market are taking various initiatives to strengthen the market growth. For instance, in 2017, Adobe announced the launch of its global Experience Business campaign, the largest cross-media ad campaign that was deployed through a programmatic platform.

Adobe’s Experience Business campaign was bought 100 percent programmatically through Adobe Advertising Cloud, part of Adobe Experience Cloud. Owing to such favorable initiatives by the players, the market is projected to expand significantly in the forthcoming time.

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Programmatic Display Market Revenue Analysis 2018 to 2022 Vs Future Outlook 2023 to 2033

For the forecast period of 2018 to 2022, the global programmatic display market was projected to have displayed a CAGR of 32.1%. The expansion of the market can be attributed to the growing penetration of social media platforms and the rising application of smartphones and smart television.

Further, the growing launch of novel products by players in the market is another factor that is likely to have aided the market expansion during the aforementioned time period.

For instance, in 2017, Outbrain, the world’s leading premium discovery platform, launched Outbrain Programmatic Access (OPA), available on AppNexus, the world’s leading independent advertising technology company.

For the first time, Outbrain allowed AppNexus marketplace customers to bid on its inventory, which comprises the largest premium native supply in the world. Such factors are anticipated to have made significant contributions to developing the industry.

During the forecast period of 2023 to 2033, the global programmatic display market is anticipated to display a CAGR of 34.2%. The development of the market can be attributed to the emergence of artificial intelligence and real-time analytics. Agencies are adopting AI and ML to comprehend and predict human purchasing behavior with real-time analytics. Also, the introduction of advanced methods is likely to augment the market size in the forecast period.

For instance, in 2021, Adtelligent announced the launch of its programmatic display advertising platform, DSP Simplified. It is a demand-side platform that can be used directly by agencies, advertisers, marketers, affiliates, and others to serve as an advertising platform. Owing to such initiatives, the market is projected to garner a significant amount of revenue during the forecast period.

What Are The Factors Driving The Global Programmatic Display Market?

Expanding Mobile Market to widen prospects for Programmatic Displays

Expansion of the mobile market is projected to play a significant role in developing the market during the forecast period. Essentially, mobile ads are cost-effective techniques to assure business growth.

Mobile phones are getting closer to replacing desktops as ‘the first screen’ programmatic technology paving its way to mobile phones. The advent of new ways and tools to regulate and measure relevant data on mobile devices is projected to aid market growth during the forecast period.

Also, the launch of novel software in the market is anticipated to strengthen the market in the forecast period. For instance, in 2021, MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the launch of Dynamic Creative for programmatic advertising.

Working in conjunction with MOLOCO Cloud, a cloud-based programmatic advertising platform, Dynamic Creative delivers automatically optimized ad campaigns across the programmatic ecosystem.

Other factors supporting the market growth include the growing adoption of connected devices like TV, smartphones, and tablets. Also, the integration of real-time analytics and AI in digital marketing technology is growing the adoption of these solutions.

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What Are The Prevailing Trends In The Global Programmatic Display Market?

Growing Digitalization to Support the Growth of Programmatic Advertising Platform

Rapid digitalization in the industry is expected to act as a remunerative opportunity for the global programmatic display market during the forecast period. Adoption of the digital equipment by clients and their customers to share data offers a platform for programmatic advertising, which is projected to boost the overall market growth in the coming time.

Digitization has paved its way in various sectors like healthcare, construction, and others, which will emphasize capitalization on social media platforms by integrating digital marketing techniques. Further, AI and ML are likely to reshape such platforms to offer personalized ads to consumers. SaaS solutions will allow more players to leverage programmatic advertising capabilities.

The programmatic display market is poised to evolve to meet the dynamic changes in the contemporary world and allow sustainable innovation in the advertisement industry. Such factors are projected to offer a remunerative opportunity to expand significantly in the coming time.

What Are The Factors Hindering The Programmatic Display Market?

Lack of Expertise to Hinder Expansion

Lack of expertise is expected to hinder the market significantly. Other factors affecting the market negatively include high costs associated with solutions and issues with bots. Also, the lack of resources and awareness in underdeveloped and developing countries can further impact market growth in the coming time.

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Segmentation Analysis

By Sales Channel, which Category is expected to account for Maximum Programmatic Display Distribution?

Automated Guaranteed Offers Publishers More Negotiation Power

Automated guaranteed is the programmatic way to do insertion orders and direct deals with advertisers that offer publishers more negotiation powers. Furthermore, it also allows you to execute direct buys with publishers while eradicating manual processes like troubleshooting discrepancies and handling multiple invoices.

Therefore, the segment is projected to show significant growth during the forecast period. According to the report by Future Market Insights, programmatic display sales via automated guaranteed distribution are expected to register a CAGR of 30% from 2023 to 2033.

Will Online Video Ad Format retain prominence in the Programmatic Display Market?

Increasing Penetration of Smartphones to Benefit the Segment

With the increasing application of smartphones and the growing penetration of social media platforms, digital marketing companies have boosted the adoption of online video ad formats. Owing to the growing usage of social media platforms, the online video platform is preferred for product advertising.

Thus, the segment is gaining significant traction among the key players which will benefit the segment during the forecast period, accumulating a market revenue worth 55% in 2022.

Regional Analysis

How is the Adoption of Advanced Technologies Developing the Programmatic Display Market in North America?

As per the analysis, North America is projected to dominate the global programmatic display market during the forecast period, likely to flourish at a CAGR of 35.2% from 2022 to 2032. The USA is expected to make the maximum contribution to strengthening the industry in the forecast period.

The adoption of advanced technologies like 5G, ML, and AI is expected to grow the market in North America. As per GSMA Mobile Economy Reports, in North America 2G, and 3G network adoption rate shares 3% and 6%, respectively. The 4G holds the major share of 78%, and 5G as 13% in 2021.

Players such as Xandr, and MediaMath, show interest in AI for programmatic advertisement owing to various benefits offered like AI, which will boost the RoI and lessens ad expenditure. Thus, the market in North America is projected to witness several growth opportunities during the forecast period.

How are the Mobile Programmatic Advertisements Developing the Market in Europe?

The growing application of programmatic advertisement helps in expanding the reach and growing user acquisition rate as Europe comprises about 1,090 million mobile subscriptions in 2021 and is projected to reach 1,110 Million by 2027, reveals Ericson. As per Future Market Insights, the European market is forecast to accumulate 27% of global market revenue in 2022.

In addition, players in the market are taking several initiatives to interact with each other which is expected to benefit the market during the forecast period. In April 2022, Frankfurt Airport marketing agency Media Frankfurt announced its partnership with technical partner VIOOH.

The initiative allowed the organization to roll out a new programmatic media solution for airport advertising. The new system will allow digital client campaigns to be regulated more precisely and flexibly across the airport. Such factors are expected to benefit the market in Europe during the forecast period.

How is the Expanding Digital Marketing Industry Developing the Programmatic Display Market in the Asia Pacific?

According to the analysis, Asia Pacific is anticipated to be the most lucrative market during the forecast period. China is projected to make the maximum contribution to strengthening the regional market during the forecast period.

The growing adoption of smartphones and technological gadgets in various sectors is favoring the market growth in the Asia Pacific. Further, the growing penetration of OTT like Amazon, Netflix, YouTube, and Amazon Prime, among others is likely to benefit the industry significantly in the forecast period. A CAGR worth 34.8% is expected for the region from 2022 to 2032.

What Is The Contribution Of Startups In The Global Programmatic Display Market?

ID5 (UK), Novatiq (UK), Prize out (US), Cosmose (Singapore), Tubi (California), AcuityAds (Canada), Podcorn (California), Adverty (Sweden), VidMob (US), and Woowa Bros (South Korea) are some of the emerging names in the global programmatic display market.

Recent Development in the Market:

  • January 2023: Google said it will increase its programmatic display advertising solutions.
  • February 2023: The Interactive Advertising Bureau (IAB) issued new criteria for programmatic display advertising.

Competition Analysis

Key players in the global programmatic display market include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited, Between Digital, Fluct, Adform, Beeswax, and Turn Inc.

Recent Updates from the Industry:

  • In November 2021, MediaMath integrated its demand-side platform (DSP) with IBM Watson Advertising Weather Targeting to offer better digital advertising accuracy and effectiveness in directing new privacy standards.
  • In December 2020, FreeWheel announced the acquisition of BeesWax, a software-as-a-service SaaS advertising company. The initiative will enhance FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Set-top Box Video on Demand and Connected TV.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan
  • Japan
  • Middle East & Africa (MEA)
Key Countries Covered
  • The USA
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • BENELUX
  • Nordics
  • Russia
  • Poland
  • China
  • India
  • Australia
  • New Zealand
  • Association of Southeast Asian Nations
  • GCC
  • Turkey
  • South Africa
Key Market Segments Covered
  • Ad Format
  • Sales Channel
  • Region
Key Companies Profiled
  • AppNexus Inc.
  • AOL Inc. (Verizon Communications Inc.)
  • Yahoo! Inc.
  • DataXu Inc.
  • Google Inc.
  • Adobe Systems Incorporated
  • Rubicon Project Inc.
  • Rocket Fuel Inc.
  • MediaMath Inc.
  • IPONWEB Holding Limited (BidSwtich)
  • Between Digital
  • Fluct
  • Adform
  • Beeswax
  • Turn Inc.
  • Connexity Inc.
  • Centro Inc.
  • RadiumOne Inc.
Pricing Available upon Request

Programmatic Display Market By Category

By Ad Format:

  • Online Display
  • Online Video
  • Mobile Display
  • Mobile Video

By Sales Channel:

  • Real Time Bidding (RTB)
  • Private Marketplaces (PMP)
  • Automated Guaranteed (AG)

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Middle East & Africa (MEA)
  • Japan

Frequently Asked Questions

What is the Current Market Valuation?

The market is valued at US$ 47.47 billion in 2023.

What is the Growth Forecast for the Programmatic Display Market?

Until 2033, the market is likely to experience a 34.2% CAGR.

What are the Challenges Faced by the Programmatic Display Industry?

Lack of expertise challenges the market growth.

What is the Primary Driver of the Market?

Expanding mobile market to widen prospects for programmatic displays is the primary driver of the market.

What was the Share of Europe’s Market in 2022?

Europe’s market accumulated 27% of global market revenue in 2022.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ad Format

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Ad Format, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Ad Format, 2023 to 2033

        5.3.1. Online Display

        5.3.2. Online Video

        5.3.3. Mobile Display

        5.3.4. Mobile Video

    5.4. Y-o-Y Growth Trend Analysis By Ad Format, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Ad Format, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Sales Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sales Channel, 2023 to 2033

        6.3.1. Real Time Bidding (RTB)

        6.3.2. Private Marketplaces (PMP)

        6.3.3. Automated Guaranteed (AG)

    6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Ad Format

        8.2.3. By Sales Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Ad Format

        8.3.3. By Sales Channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Ad Format

        9.2.3. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Ad Format

        9.3.3. By Sales Channel

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Ad Format

        10.2.3. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Ad Format

        10.3.3. By Sales Channel

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Ad Format

        11.2.3. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Ad Format

        11.3.3. By Sales Channel

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Ad Format

        12.2.3. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Ad Format

        12.3.3. By Sales Channel

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Ad Format

        13.2.3. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Ad Format

        13.3.3. By Sales Channel

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Ad Format

        14.2.3. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Ad Format

        14.3.3. By Sales Channel

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Ad Format

            15.1.2.2. By Sales Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Ad Format

            15.2.2.2. By Sales Channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Ad Format

            15.3.2.2. By Sales Channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Ad Format

            15.4.2.2. By Sales Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Ad Format

            15.5.2.2. By Sales Channel

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Ad Format

            15.6.2.2. By Sales Channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Ad Format

            15.7.2.2. By Sales Channel

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Ad Format

            15.8.2.2. By Sales Channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Ad Format

            15.9.2.2. By Sales Channel

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Ad Format

            15.10.2.2. By Sales Channel

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Ad Format

            15.11.2.2. By Sales Channel

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Ad Format

            15.12.2.2. By Sales Channel

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Ad Format

            15.13.2.2. By Sales Channel

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Ad Format

            15.14.2.2. By Sales Channel

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Ad Format

            15.15.2.2. By Sales Channel

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Ad Format

            15.16.2.2. By Sales Channel

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Ad Format

            15.17.2.2. By Sales Channel

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Ad Format

            15.18.2.2. By Sales Channel

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Ad Format

            15.19.2.2. By Sales Channel

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Ad Format

            15.20.2.2. By Sales Channel

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Ad Format

            15.21.2.2. By Sales Channel

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Ad Format

            15.22.2.2. By Sales Channel

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Ad Format

            15.23.2.2. By Sales Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Ad Format

        16.3.3. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. AppNexus Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. AOL Inc.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Yahoo! Inc.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. DataXu Inc.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. Google Inc.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Adobe Systems Incorporated

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Rubicon Project Inc.

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Rocket Fuel Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. MediaMath Inc.

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. IPONWEB Holding Limited

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

        17.1.11. Between Digital

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

        17.1.12. Fluct

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

        17.1.13. Adform

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segments

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

        17.1.14. Beeswax

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segments

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

        17.1.15. Turn Inc.

            17.1.15.1. Overview

            17.1.15.2. Product Portfolio

            17.1.15.3. Profitability by Market Segments

            17.1.15.4. Sales Footprint

            17.1.15.5. Strategy Overview

                17.1.15.5.1. Marketing Strategy

        17.1.16. Connexity Inc.

            17.1.16.1. Overview

            17.1.16.2. Product Portfolio

            17.1.16.3. Profitability by Market Segments

            17.1.16.4. Sales Footprint

            17.1.16.5. Strategy Overview

                17.1.16.5.1. Marketing Strategy

        17.1.17. Centro Inc.

            17.1.17.1. Overview

            17.1.17.2. Product Portfolio

            17.1.17.3. Profitability by Market Segments

            17.1.17.4. Sales Footprint

            17.1.17.5. Strategy Overview

                17.1.17.5.1. Marketing Strategy

        17.1.18. RadiumOne Inc.

            17.1.18.1. Overview

            17.1.18.2. Product Portfolio

            17.1.18.3. Profitability by Market Segments

            17.1.18.4. Sales Footprint

            17.1.18.5. Strategy Overview

                17.1.18.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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