Shelf Display Trays Market

Shelf Display Trays Market Snapshot (2023 to 2033)

The global shelf display trays market is anticipated to accumulate a market value of US$ 72.4 billion in 2023 and is expected to garner a valuation of US$ 115 billion by exhibiting a CAGR of 4.7 % in the forecast period 2023 to 2033. The shelf display trays market reflected a growth of 3.8% CAGR in the historical period 2018 to 2022.

The rising demand for packaged processed foods & beverages is anticipated to drive market growth. Increasing consumption fast moving consumer goods which mainly consist of packed food is driving the growth retail-ready shelf display trays market.

FMCG goods are increasing the demand for shelf display trays, owing to their creative and effective functional design that helps retailers in product identification to facilitate efficient stocking and restocking, enhance store efficiency, and reduce labor efforts by placing products directly on retail shelves without any need to unpack inner contents. These trays also reduce the turnover time for re-stocking which ultimately increase sales of a store.

Also, these trays help in increasing the shelf life of fragile and sensitive products. From consumer’s standpoint, the product identification character enables consumers with a convenient shopping experience, which drives the growth of the shelf display tray market. Rapidly increasing mass retail and club stores are further anticipated to drive product demand in the coming years.

Shelf-ready display tray has a crucial role in improving product identification and providing better brand visibility, which explains their significant demand among companies. Moreover, this packaging is widely preferred by various retailers since it offers a smooth shopping experience to consumers, especially those doing impulse purchases.

In FMCG markets, the fragmentation of traditional media channels like radio, T.V., and cinema and growing awareness of the impact of Point-of-Sale propositions, along with multiple retailers' and brand owners' shelf trays requirements, are resulting in the retail store becoming a much more accessible marketing environment.

As a result, global demand for plastic shelf trays is expected to grow at twice the rate of other forms of shelf trays since it becomes easier for companies to leverage the use of plastic shelf trays for their branding purpose.

Apart from this, hypermarkets are also helping in boosting the demand for shelf trays since these frequently experience high consumer footfall due to their large size and variety of product offerings. This also creates market opportunities for brand managers to pass on a marketing message.

Shelf trays have become a chief tool for sending marketing communications. Due to their unique and bright designs, these displays catch customer attention, thus, playing a significant role in the purchase decision process.

Region-wise, North America is expected to dominate the shelf display trays market by accumulating a 42% market share by end of the forecast period. In this region, advanced solutions and technologies are easily available due to their strong economic position which is helping fuel the product demand. Also, regional retailers such as Walmart, Kroger, and others are increasingly employing shelf trays. These stores develop guidelines for standardizing and modifying their shelves when launching new packaging designs.

For example, in August 2022, Walmart released a retail packaging guide to set future standards for retail display trays and shelf-to-shelf packaging in its stores. These guidelines help manufacturers understand Environment Impact Assessment (EIA) requirements and implement them in stores.

In addition, consumer demand in this region is leading to an increase in hypermarkets and supermarkets, which is fuelling the demand for shelf display packaging trays. Also, the development of polygraphic technology is facilitating printing of exciting patterns, messages, and texts on packages.

The market in Asia Pacific is expected to reflect fastest CAGR of 4.9 % during the forecast period. Factors such as thriving food & beverage industry, growing population, and increasing marketing tools companies are driving the market growth in this region. Furthermore, shelf display trays are playing a key role in increasing sales of products in this region by attracting consumers who have a hectic lifestyle, since these customers are more likely to do impulsive purchases.

How Competitive is the Market?

Recent developments and breakthroughs in technology, mergers, acquisitions, tie-ups, and partnerships within the companies involved in manufacturing shelf display trays are expected to create lucrative opportunities for market growth during the forecast period.

• In February 2022, Linpac Packaging introduced a new range of rigid-plastic, retail-ready packaging. The company expected that its retail-ready packaging solutions incorporate high-end flexibility, providing more structurally sound packaging and better impact absorption.
• In October 2022, at the 2022 PACK EXPO, ORBIS Corporation, a global pioneer in reusable packaging, highlighted the importance of integrated reusable packaging solutions serve in improving supply chain effectiveness and sustainability. By allowing a quick and simple transfer of product from the truck directly to the store floor, the XpressBulk retail-ready merchandising trays provide a sustainable and effective solution for the manual shelf replenishment process.

Shelf Display Trays Market Overview

Shelf display trays are mainly used as a point of purchase packaging solution help in differentiating the products placed in supermarkets/hypermarkets, departmental stores etc. Shelf display trays are gaining popularity and being accepted in large and small retail stores.

Nowadays, the consumer is more aware of the convenient packaging in the supermarket/hypermarkets, malls and shelf display trays increase product visibility with convenience packaging.

Shelf display trays are generally made from plastic but key manufacturers in the market are manufacturing shelf display trays from metal, steel, and aluminium which are durable and offer high protection to the product which are placed in shopping malls, grocery stores, etc. Furthermore, the attractiveness of shelf display trays is propelling its sales in the market.

How Benefit Added Feature of Shelf Display Trays is Driving the Market Growth of Shelf Display Trays Market?

Owning to the numerous benefits such as lightweight, shatterproof and high-strength barrier properties makes it more popular and increase the usage of shelf display trays in malls, grocery stores, supermarkets/hypermarkets. Shelf display trays are made up of PET material which is highly recyclable and drives the growth of the shelf display trays market.  

Ismail Sutaria

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

What Limits the Growth of the Shelf Display Trays Market?

Shelf display trays are mainly used in grocery stores, shopping malls, supermarkets and other retail chains. Due to the pandemic rising awareness among consumers towards safety and social distancing, they are often using an e-commerce platform for buying various items. Therefore, the rise in the use of e-commerce platform is restraining the market growth of shelf display trays.  

How the Rapidly Rising Retail Sector will Create Opportunity for the Shelf Display Trays Market?

Across the globe, the retail sector is tremendously increasing coupled with gaining popularity among consumers for convenient shopping. Shelf display trays are commonly used in the retail sector as these trays help to distinguish among various products placed in retail stores. Therefore, the retail sector will create a lucrative opportunity for the growth of the shelf display trays market. 

What is the Key Trend Supplementing Sales of Shelf Display Trays Market?

Many factors are fuelling the demand for shelf display trays which majorly include the protection offered by them of products. The durability of stainless steel shelf display trays offers extreme protection to the product which is expected to bolster the growth of the shelf display trays market.

Competitive Landscape

Global players:

• HL Display AB.
• ARTPLEX Jerzy Kalinowski
• Winpak Ltd.
• LINPAC Packaging
• HPM GLOBAL INC.
• Euro Pool System
• Delkor Systems, Inc
• Valley Plastics, Inc.
• BES Packaging Corp.
• Others

Asia Pacific players:

• Joshen Paper & Packaging
• Abhinav Enterprises
• Kaira International Concepts Private Limited
• Cablelink Infocom
• Qingdao Guanyu Plastic Co., Ltd.
• Others

What Strategies are the Key Players Adopting for Increasing their Market Share in the Shelf Display Trays Market?

The key players adopt various strategies such as merger & acquisition, product launch, expansion, innovation and others to survive and compete in the market. These players are also designing and manufacturing highly sustainable and recyclable shelf display trays to lure the industry players.

• For instance, recently HL Display AB. One of the manufacturers of shelf display trays has designed the shelf display trays which is made up of bio plastic and high recyclable plastic content.

Why will the Asia Pacific Generate Significant Demand for the Shelf Display Trays Market?

In the Asia Pacific region, countries such as China and India are showing rapid growth in the food packaging industry because of the retail sector which is getting more organised in these countries. The retail outlets is more demanded by consumers for convenient shopping in the Asian Pacific region is driving the growth of the shelf display market. 

How has COVID-19 impacted the Growth of the Shelf Display Trays Market?

Due to Covid-19, the growth of the shelf display trays market has slightly hampered because of the online delivery platform. Consumers are more concerned about health and hygiene due to which the sale in grocery stores, supermarkets are declined. Therefore, these factors have hampered the growth of the shelf display trays market. 

Key Segments of Shelf Display Trays Market Covered in the Report

Based on Material Type:

• Plastic
  • Polypropylene (PP)
  • Polycarbonate (PC)
  • Polyethylene Terephthalate (PET)
  • Polyethylene (PE)
• Metal

Based on End User:

• Hypermarket
• Supermarket
• Departmental Stores
• Malls and Theatres
• Retail Shops
• Others

Based on Region:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• Middle East & Africa