This site uses cookies, including third-party cookies, that help us to provide and improve our services.

Privacy Policy
- Global Locations -
Headquarters
Future Market Insights, Inc.
Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States
T: +1-845-579-5705
MEA
Market Access DMCC
1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A,
Jumeirah Lakes Towers, Dubai,
United Arab Emirates
Americas
Future Market Insights
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
Europe
Future Market Insights
3rd Floor, 207 Regent Street,
London W1B 3HH
United Kingdom
T: + 44 (0) 20 8123 9659
D: +44 (0) 20 3287 4268
APAC
Future Market Insights
Office No. 401-A, 4th Floor,
VANTAGE 9, S.No. 36/1/1,
Baner, Pune 411045 India

Connected TV's Market

Market Insights on Connected TV's covering sales outlook, demand forecast & up-to-date key trends

Connected TVs Market By Device (Smart TV, Streaming Media Player), Resolution Type (HDTV, Full HD TV, 4K UHD TV), Inch (40-50 Inch, 30-40 Inch, Below 30 Inch, Above 50 Inch), Panel Type (QLED, OLED, LED, LCD), Price Range (High, Medium, Low), End Use (Industrial, Commercial, Residential) & Region - Forecast 2022 - 2032

Connected TV’s Market Overview

The global connected TVs market size is anticipated to be valued at US$ 12.6 Billion in 2022 and US$ 16.2 Billion in 2032. It is expected to showcase growth at a CAGR of 13.7% in the forecast period from 2022 to 2032. The increasing launch of 8K and 4K resolution TV sets by well-established and new companies is set to drive the demand for connected TVs in the near future.

Report Attribute

Details

Estimated Base Year Value (2021)

US$ 11.3 Billion

Expected Market Value (2022)

US$ 12.6 Billion

Anticipated Forecast Value (2032)

US$ 16.2 Billion

Projected Growth Rate (2022-2032)

13.7% CAGR

Connected TVs are considered to be special types of modern TV sets that enable users to watch videos with the help of high-speed internet connectivity. These aid in delivering a more immersive experience to viewers by providing unique features, such as video streaming, social networking, video-on-demand, and web browsing, along with regular TV viewing.

Much like smart home devices and smartphones, connected TVs support a wide range of apps and web platforms, as well as offer internet connectivity. The emergence of novel TV sets by both start-up and well-established companies across the globe is estimated to augur well for the market.

In February 2022, for instance, AppLovin Corporation acquired a high-growth software platform named Wurl for US$ 430 million. This acquisition would enable the company to expand its software platform capabilities into the booming connected TVs market. Thus, the participation of key players in similar mergers and acquisitions is anticipated to bolster the demand for connected TVs in the upcoming years.

Which are Some Prominent Drivers Spearheading Connected TVs Market Growth?

The rising consumer inclination towards OLED and QLED displays is a major factor that is expected to bode well for the market. Price optimization is projected to open a wide range of growth opportunities for key companies, especially in developing countries, such as China and India with the presence of a large customer base.

Besides, the easy availability of multiple streaming media devices, such as Apple TV, Amazon Fire TV, and Google Chrome cast is estimated to change the experiences and viewing patterns of people. It is set to further result in the rapid shift of manufacturers towards partnerships and collaborations with content providers and OTT device producers for developing inbuilt features in their TV sets. The elimination of set top boxes from these TV sets is also likely to propel the sales of connected TVs in the evaluation period.

Customize this Report

Let us know your requirement to get
100% FREE customization

What are the Challenges Faced by the Connected TVs Industry?

As connected TVs are similar to a computer or a smartphone, these can crash and freeze. Increasing concerns among customers regarding data breaches and unauthorized access to the camera or microphone owing to the internet connectivity may hamper the connected TVs market growth in the assessment period.

These TVs may not be ideal for senior citizens as having a TV set with so many potential features can be difficult to operate and understand for them. These TVs require strong Wi-Fi connection to operate. A poor Wi-Fi connection can lead to low streaming quality and disrupt other services.

Why is Asia Pacific Emerging as an Opportunistic Connected TVs Market?

Asia Pacific connected TVs market share is expected to grow at a rapid pace backed by the increasing disposable income of consumers and the rising popularity of various OTT platforms, such as HOOQ, Netflix, Amazon Prime, and Disney+Hotstar in India and China.

The presence of numerous Chinese companies in this region is set to create high competition among them. It is projected to give rise to the availability of a wide range of affordable and innovative connected TVs. Many of these companies are also engaging in collaborations with e-commerce platforms, such as Flipkart and Amazon to attract more customers.

Nikhil Kaitwade
Principal Consultant
LinkedIn
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

How is North America Contributing to the Growth of the Connected TVs Market?

North America is anticipated to remain in the second position throughout the forthcoming years in terms of the connected TVs market share. The ongoing development of engaging content by Netflix and Amazon Prime and the rapid advancements across the OTT space in the U.S. and Canada are set to push the market.

The increasing adoption of high-speed and seamless internet connections in North America is expected to propel the focus of consumers towards online content. Many people in this region are also striving to bring transformation in the display arena by moving towards HD connected TVs, as well as HD content.

Market Competition

Some of the prominent players operating in the global connected TVs market are Koninklijke Philips NV, Apple Inc., Insignia Systems Inc., Samsung Electronics Co. Ltd., Haier Group Corporation, Panasonic Corporation, Hisense Group Co. Ltd., Westinghouse Electric Corporation, VIZIO Inc., TCL Corporation, Hitachi Ltd., Sony Corporation, and LG Electronics Inc. among others.

Majority of the leading players are aiming to broaden their geographic presence and attract more customers across the globe. The market is set to create lucrative investment opportunities for key companies owing to the high consumer interest in connected TVs. Meanwhile, some of the other companies are striving to invest in advanced technologies to gain a sustainable competitive edge and substantial expertise.

Become a MarketNgage Insider

An unified Market Research Subscription Platform, built for today’s disparate research needs.

Report Scope

Report Attribute

Details

Growth Rate

CAGR of 13.7% from 2022 to 2032

Base Year for Estimation

2021

Historical Data

2015-2020

Forecast Period

2022-2032

Quantitative Units

Revenue in USD Billion, Volume in Kilotons and CAGR from 2022-2032

Report Coverage

Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis

Segments Covered

  • Device
  • Resolution Type
  • Inch
  • Panel Type
  • Price Range
  • End Use
  • Region

Regions Covered

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Key Countries Profiled

  • U.S
  • Canada
  • Brazil
  • Argentina
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa

Key Companies Profiled

  • Koninklijke Philips NV
  • Apple Inc.
  • Insignia Systems Inc.
  • Samsung Electronics Co. Ltd.
  • Haier Group Corporation
  • Panasonic Corporation
  • Hisense Group Co. Ltd.
  • Westinghouse Electric Corporation
  • VIZIO Inc.
  • TCL Corporation
  • Hitachi Ltd.
  • Sony Corporation
  • LG Electronics Inc.

Customization

Available Upon Request

Key Segments Profiled in the Connected TVs Industry Survey

By Device:

  • Smart TV
  • Streaming Media Player

By Resolution Type:

  • HDTV
  • Full HD TV
  • 4K UHD TV

By Inch:

  • 40-50 Inch
  • 30-40 Inch
  • Below 30 Inch
  • Above 50 Inch

By Panel Type:

  • QLED
  • OLED
  • LED
  • LCD

By Price Range:

  • High
  • Medium
  • Low

By End Use:

  • Residential
  • Industrial
  • Commercial
    • Entertainment Services
    • Retail
    • Healthcare
    • Corporates
    • Institutes

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Frequently Asked Questions

The global connected TVs market is likely to exhibit US$ 12.6 Billion by 2022.

Asia Pacific is anticipated to lead the connected TVs market in terms of share.

Koninklijke Philips NV, Apple Inc., Insignia Systems Inc., Samsung Electronics Co. Ltd., Haier Group Corporation, Panasonic Corporation, and Hisense Group Co. Ltd. are some of the dominant players in the global connected TVs market.

Table of Content

NA

Customize this Report

Let us know your requirement to get
100% FREE customization

List of Tables

NA

Nikhil Kaitwade
Principal Consultant
LinkedIn
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst
List of Charts

NA

Need specific information?

Request Customization

Explore Technology Insights

View Reports
Google translate