[250 Pages Report] The global connected TVs market size is anticipated to be valued at US$ 12.6 Billion in 2022 and US$ 16.2 Billion in 2032. It is expected to showcase growth at a CAGR of 13.7% in the forecast period from 2022 to 2032. The increasing launch of 8K and 4K resolution TV sets by well-established and new companies is set to drive the demand for connected TVs in the near future.
Report Attributes
Details
Estimated Base Year Value (2021)
US$ 11.3 Billion
Expected Market Value (2022)
US$ 12.6 Billion
Anticipated Forecast Value (2032)
US$ 16.2 Billion
Projected Growth Rate (2022 to 2032)
13.7% CAGR
Connected TVs are considered to be special types of modern TV sets that enable users to watch videos with the help of high-speed internet connectivity. These aid in delivering a more immersive experience to viewers by providing unique features, such as video streaming, social networking, video-on-demand, and web browsing, along with regular TV viewing.
Much like smart home devices and smartphones, connected TVs support a wide range of apps and web platforms, as well as offer internet connectivity. The emergence of novel TV sets by both start-up and well-established companies across the globe is estimated to augur well for the market.
In February 2022, for instance, AppLovin Corporation acquired a high-growth software platform named Wurl for US$ 430 million. This acquisition would enable the company to expand its software platform capabilities into the booming connected TVs market. Thus, the participation of key players in similar mergers and acquisitions is anticipated to bolster the demand for connected TVs in the upcoming years.
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Which are Some Prominent Drivers Spearheading Connected TVs Market Growth?
The rising consumer inclination towards OLED and QLED displays is a major factor that is expected to bode well for the market. Price optimization is projected to open a wide range of growth opportunities for key companies, especially in developing countries, such as China and India with the presence of a large customer base.
Besides, the easy availability of multiple streaming media devices, such as Apple TV, Amazon Fire TV, and Google Chrome cast is estimated to change the experiences and viewing patterns of people. It is set to further result in the rapid shift of manufacturers towards partnerships and collaborations with content providers and OTT device producers for developing inbuilt features in their TV sets. The elimination of set top boxes from these TV sets is also likely to propel the sales of connected TVs in the evaluation period.
What are the Challenges Faced by the Connected TVs Industry?
As connected TVs are similar to a computer or a smartphone, these can crash and freeze. Increasing concerns among customers regarding data breaches and unauthorized access to the camera or microphone owing to the internet connectivity may hamper the connected TVs market growth in the assessment period.
These TVs may not be ideal for senior citizens as having a TV set with so many potential features can be difficult to operate and understand for them. These TVs require strong Wi-Fi connection to operate. A poor Wi-Fi connection can lead to low streaming quality and disrupt other services.
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Why is Asia Pacific Emerging as an Opportunistic Connected TVs Market?
Asia Pacific connected TVs market share is expected to grow at a rapid pace backed by the increasing disposable income of consumers and the rising popularity of various OTT platforms, such as HOOQ, Netflix, Amazon Prime, and Disney+Hotstar in India and China.
The presence of numerous Chinese companies in this region is set to create high competition among them. It is projected to give rise to the availability of a wide range of affordable and innovative connected TVs. Many of these companies are also engaging in collaborations with e-commerce platforms, such as Flipkart and Amazon to attract more customers.
How is North America Contributing to the Growth of the Connected TVs Market?
North America is anticipated to remain in the second position throughout the forthcoming years in terms of the connected TVs market share. The ongoing development of engaging content by Netflix and Amazon Prime and the rapid advancements across the OTT space in the U.S. and Canada are set to push the market.
The increasing adoption of high-speed and seamless internet connections in North America is expected to propel the focus of consumers towards online content. Many people in this region are also striving to bring transformation in the display arena by moving towards HD connected TVs, as well as HD content.
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Market Competition
Some of the prominent players operating in the global connected TVs market are Koninklijke Philips NV, Apple Inc., Insignia Systems Inc., Samsung Electronics Co. Ltd., Haier Group Corporation, Panasonic Corporation, Hisense Group Co. Ltd., Westinghouse Electric Corporation, VIZIO Inc., TCL Corporation, Hitachi Ltd., Sony Corporation, and LG Electronics Inc. among others.
Majority of the leading players are aiming to broaden their geographic presence and attract more customers across the globe. The market is set to create lucrative investment opportunities for key companies owing to the high consumer interest in connected TVs. Meanwhile, some of the other companies are striving to invest in advanced technologies to gain a sustainable competitive edge and substantial expertise.
Report Scope
Report Attributes
Details
Growth Rate
CAGR of 13.7% from 2022 to 2032
Base Year for Estimation
2021
Historical Data
2015 to 2020
Forecast Period
2022 to 2032
Quantitative Units
Revenue in US$ Million and CAGR from 2022 to 2032
Report Coverage
Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Segments Profiled in the Connected TVs Industry Survey
By Device:
Smart TV
Streaming Media Player
By Resolution Type:
HDTV
Full HD TV
4K UHD TV
By Inch:
40-50 Inch
30-40 Inch
Below 30 Inch
Above 50 Inch
By Panel Type:
QLED
OLED
LED
LCD
By Price Range:
High
Medium
Low
By End Use:
Residential
Industrial
Commercial
Entertainment Services
Retail
Healthcare
Corporates
Institutes
By Region:
North America
Latin America
Western Europe
Eastern Europe
APEJ
Japan
Middle East and Africa
Frequently Asked Questions
The global connected TVs market is likely to exhibit US$ 12.6 Billion by 2022.
Asia Pacific is anticipated to lead the connected TVs market in terms of share.
Koninklijke Philips NV, Apple Inc., Insignia Systems Inc., Samsung Electronics Co. Ltd., Haier Group Corporation, Panasonic Corporation, and Hisense Group Co. Ltd. are some of the dominant players in the global connected TVs market.
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. Value Chain Analysis
3.5.1. Profit Margin Analysis
3.5.2. Service Providers
3.6. PESTLE and Porter’s Analysis
3.7. Regulatory Landscape
3.7.1. By Key Regions
3.7.2. By Key Countries
3.8. Regional Parent Market Outlook
4. Global Connected TV's Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Operating System
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) Analysis By Operating System, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Operating System, 2022-2032
5.3.1. Web OS
5.3.2. Android
5.3.3. Tizen
5.3.4. Others
5.4. Y-o-Y Growth Trend Analysis By Operating System, 2017-2021
5.5. Absolute $ Opportunity Analysis By Operating System, 2022-2032
5.5.1. Deep-dive segmentation will be available in the sample on request
6. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Display Size
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) Analysis By Display Size, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Display Size, 2022-2032
6.3.1. 28 to 40 Inch
6.3.2. 41 to 59 Inch
6.3.3. 60 Inch and Above
6.4. Y-o-Y Growth Trend Analysis By Display Size, 2017-2021
6.5. Absolute $ Opportunity Analysis By Display Size, 2022-2032
6.5.1. Deep-dive segmentation will be available in the sample on request
7. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Technology
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) Analysis By Technology, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Technology, 2022-2032
7.3.1. LED
7.3.2. OLED
7.3.3. Others
7.4. Y-o-Y Growth Trend Analysis By Technology, 2017-2021
7.5. Absolute $ Opportunity Analysis By Technology, 2022-2032
7.5.1. Deep-dive segmentation will be available in the sample on request
8. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) Analysis By Sales Channel, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Sales Channel, 2022-2032
8.3.1. Retail Stores
8.3.2. Online Stores
8.3.3. Others
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032
8.5.1. Deep-dive segmentation will be available in the sample on request
9. Global Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021
9.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. East Asia
9.3.5. South Asia & Pacific
9.3.6. MEA
9.4. Market Attractiveness Analysis By Region
10. North America Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. U.S.
10.2.1.2. Canada
10.2.2. By Operating System
10.2.3. By Display Size
10.2.4. By Technology
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Operating System
10.3.3. By Display Size
10.3.4. By Technology
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Latin America Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Mexico
11.2.1.2. Brazil
11.2.1.3. Rest of Latin America
11.2.2. By Operating System
11.2.3. By Display Size
11.2.4. By Technology
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Operating System
11.3.3. By Display Size
11.3.4. By Technology
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Europe Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. Italy
12.2.1.3. France
12.2.1.4. U.K.
12.2.1.5. Spain
12.2.1.6. BENELUX
12.2.1.7. Russia
12.2.1.8. Rest of Europe
12.2.2. By Operating System
12.2.3. By Display Size
12.2.4. By Technology
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Operating System
12.3.3. By Display Size
12.3.4. By Technology
12.3.5. By Sales Channel
12.4. Key Takeaways
13. East Asia Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Operating System
13.2.3. By Display Size
13.2.4. By Technology
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Operating System
13.3.3. By Display Size
13.3.4. By Technology
13.3.5. By Sales Channel
13.4. Key Takeaways
14. South Asia & Pacific Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. India
14.2.1.2. ASEAN
14.2.1.3. Australia and New Zealand
14.2.1.4. Rest of South Asia & Pacific
14.2.2. By Operating System
14.2.3. By Display Size
14.2.4. By Technology
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Operating System
14.3.3. By Display Size
14.3.4. By Technology
14.3.5. By Sales Channel
14.4. Key Takeaways
15. MEA Connected TV's Market Analysis 2017-2021 and Forecast 2022-2032, By Country
15.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
15.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. Turkey
15.2.1.3. South Africa
15.2.1.4. Rest of MEA
15.2.2. By Operating System
15.2.3. By Display Size
15.2.4. By Technology
15.2.5. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Operating System
15.3.3. By Display Size
15.3.4. By Technology
15.3.5. By Sales Channel
15.4. Key Takeaways
16. Key Countries Connected TV's Market Analysis
16.1. U.S.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2021
16.1.2.1. By Operating System
16.1.2.2. By Display Size
16.1.2.3. By Technology
16.1.2.4. By Sales Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2021
16.2.2.1. By Operating System
16.2.2.2. By Display Size
16.2.2.3. By Technology
16.2.2.4. By Sales Channel
16.3. Mexico
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2021
16.3.2.1. By Operating System
16.3.2.2. By Display Size
16.3.2.3. By Technology
16.3.2.4. By Sales Channel
16.4. Brazil
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2021
16.4.2.1. By Operating System
16.4.2.2. By Display Size
16.4.2.3. By Technology
16.4.2.4. By Sales Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2021
16.5.2.1. By Operating System
16.5.2.2. By Display Size
16.5.2.3. By Technology
16.5.2.4. By Sales Channel
16.6. Italy
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2021
16.6.2.1. By Operating System
16.6.2.2. By Display Size
16.6.2.3. By Technology
16.6.2.4. By Sales Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2021
16.7.2.1. By Operating System
16.7.2.2. By Display Size
16.7.2.3. By Technology
16.7.2.4. By Sales Channel
16.8. U.K.
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2021
16.8.2.1. By Operating System
16.8.2.2. By Display Size
16.8.2.3. By Technology
16.8.2.4. By Sales Channel
16.9. Spain
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2021
16.9.2.1. By Operating System
16.9.2.2. By Display Size
16.9.2.3. By Technology
16.9.2.4. By Sales Channel
16.10. BENELUX
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2021
16.10.2.1. By Operating System
16.10.2.2. By Display Size
16.10.2.3. By Technology
16.10.2.4. By Sales Channel
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2021
16.11.2.1. By Operating System
16.11.2.2. By Display Size
16.11.2.3. By Technology
16.11.2.4. By Sales Channel
16.12. China
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2021
16.12.2.1. By Operating System
16.12.2.2. By Display Size
16.12.2.3. By Technology
16.12.2.4. By Sales Channel
16.13. Japan
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2021
16.13.2.1. By Operating System
16.13.2.2. By Display Size
16.13.2.3. By Technology
16.13.2.4. By Sales Channel
16.14. South Korea
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2021
16.14.2.1. By Operating System
16.14.2.2. By Display Size
16.14.2.3. By Technology
16.14.2.4. By Sales Channel
16.15. India
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2021
16.15.2.1. By Operating System
16.15.2.2. By Display Size
16.15.2.3. By Technology
16.15.2.4. By Sales Channel
16.16. ASEAN
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2021
16.16.2.1. By Operating System
16.16.2.2. By Display Size
16.16.2.3. By Technology
16.16.2.4. By Sales Channel
16.17. Australia and New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2021
16.17.2.1. By Operating System
16.17.2.2. By Display Size
16.17.2.3. By Technology
16.17.2.4. By Sales Channel
16.18. GCC Countries
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2021
16.18.2.1. By Operating System
16.18.2.2. By Display Size
16.18.2.3. By Technology
16.18.2.4. By Sales Channel
16.19. Turkey
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2021
16.19.2.1. By Operating System
16.19.2.2. By Display Size
16.19.2.3. By Technology
16.19.2.4. By Sales Channel
16.20. South Africa
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2021
16.20.2.1. By Operating System
16.20.2.2. By Display Size
16.20.2.3. By Technology
16.20.2.4. By Sales Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Operating System
17.3.3. By Display Size
17.3.4. By Technology
17.3.5. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Haier Inc.
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Hisense Co., Ltd.
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Hitachi, Ltd.
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Koninklijke Philips N.V.
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. LG Electronics
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Panasonic Corporation
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Samsung Electronics Co. Ltd
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Sharp Corporation
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Skyworth Digital Holdings Ltd.
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Sony Corporation
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
18.1.11. TCL Corporation
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.11.5.2. Product Strategy
18.1.11.5.3. Channel Strategy
18.1.12. Toshiba Corporation
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.12.5.2. Product Strategy
18.1.12.5.3. Channel Strategy
18.1.13. Videocon Industries Limited
18.1.13.1. Overview
18.1.13.2. Product Portfolio
18.1.13.3. Profitability by Market Segments
18.1.13.4. Sales Footprint
18.1.13.5. Strategy Overview
18.1.13.5.1. Marketing Strategy
18.1.13.5.2. Product Strategy
18.1.13.5.3. Channel Strategy
18.1.14. Vizio Inc.
18.1.14.1. Overview
18.1.14.2. Product Portfolio
18.1.14.3. Profitability by Market Segments
18.1.14.4. Sales Footprint
18.1.14.5. Strategy Overview
18.1.14.5.1. Marketing Strategy
18.1.14.5.2. Product Strategy
18.1.14.5.3. Channel Strategy
19. Assumptions & Acronyms Used20. Research Methodology
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List of Tables
Table 1: Global Connected TV's Market Value (US$ Mn) Forecast by Region, 2017-2032
Table 2: Global Connected TV's Market Value (US$ Mn) Forecast by Operating System, 2017-2032
Table 3: Global Connected TV's Market Value (US$ Mn) Forecast by Display Size, 2017-2032
Table 4: Global Connected TV's Market Value (US$ Mn) Forecast by Technology, 2017-2032
Table 5: Global Connected TV's Market Value (US$ Mn) Forecast by Sales Channel, 2017-2032
Table 6: North America Connected TV's Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 7: North America Connected TV's Market Value (US$ Mn) Forecast by Operating System, 2017-2032
Table 8: North America Connected TV's Market Value (US$ Mn) Forecast by Display Size, 2017-2032
Table 9: North America Connected TV's Market Value (US$ Mn) Forecast by Technology, 2017-2032
Table 10: North America Connected TV's Market Value (US$ Mn) Forecast by Sales Channel, 2017-2032
Table 11: Latin America Connected TV's Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 12: Latin America Connected TV's Market Value (US$ Mn) Forecast by Operating System, 2017-2032
Table 13: Latin America Connected TV's Market Value (US$ Mn) Forecast by Display Size, 2017-2032
Table 14: Latin America Connected TV's Market Value (US$ Mn) Forecast by Technology, 2017-2032
Table 15: Latin America Connected TV's Market Value (US$ Mn) Forecast by Sales Channel, 2017-2032
Table 16: Europe Connected TV's Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 17: Europe Connected TV's Market Value (US$ Mn) Forecast by Operating System, 2017-2032
Table 18: Europe Connected TV's Market Value (US$ Mn) Forecast by Display Size, 2017-2032
Table 19: Europe Connected TV's Market Value (US$ Mn) Forecast by Technology, 2017-2032
Table 20: Europe Connected TV's Market Value (US$ Mn) Forecast by Sales Channel, 2017-2032
Table 21: East Asia Connected TV's Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 22: East Asia Connected TV's Market Value (US$ Mn) Forecast by Operating System, 2017-2032
Table 23: East Asia Connected TV's Market Value (US$ Mn) Forecast by Display Size, 2017-2032
Table 24: East Asia Connected TV's Market Value (US$ Mn) Forecast by Technology, 2017-2032
Table 25: East Asia Connected TV's Market Value (US$ Mn) Forecast by Sales Channel, 2017-2032
Table 26: South Asia & Pacific Connected TV's Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 27: South Asia & Pacific Connected TV's Market Value (US$ Mn) Forecast by Operating System, 2017-2032
Table 28: South Asia & Pacific Connected TV's Market Value (US$ Mn) Forecast by Display Size, 2017-2032
Table 29: South Asia & Pacific Connected TV's Market Value (US$ Mn) Forecast by Technology, 2017-2032
Table 30: South Asia & Pacific Connected TV's Market Value (US$ Mn) Forecast by Sales Channel, 2017-2032
Table 31: MEA Connected TV's Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 32: MEA Connected TV's Market Value (US$ Mn) Forecast by Operating System, 2017-2032
Table 33: MEA Connected TV's Market Value (US$ Mn) Forecast by Display Size, 2017-2032
Table 34: MEA Connected TV's Market Value (US$ Mn) Forecast by Technology, 2017-2032
Table 35: MEA Connected TV's Market Value (US$ Mn) Forecast by Sales Channel, 2017-2032
Find your sweet spots for generating winning opportunities in this market.
List of Charts
Figure 1: Global Connected TV's Market Value (US$ Mn) by Operating System, 2022-2032
Figure 2: Global Connected TV's Market Value (US$ Mn) by Display Size, 2022-2032
Figure 3: Global Connected TV's Market Value (US$ Mn) by Technology, 2022-2032
Figure 4: Global Connected TV's Market Value (US$ Mn) by Sales Channel, 2022-2032
Figure 5: Global Connected TV's Market Value (US$ Mn) by Region, 2022-2032
Figure 6: Global Connected TV's Market Value (US$ Mn) Analysis by Region, 2017-2032
Figure 7: Global Connected TV's Market Value Share (%) and BPS Analysis by Region, 2022-2032
Figure 8: Global Connected TV's Market Y-o-Y Growth (%) Projections by Region, 2022-2032
Figure 9: Global Connected TV's Market Value (US$ Mn) Analysis by Operating System, 2017-2032
Figure 10: Global Connected TV's Market Value Share (%) and BPS Analysis by Operating System, 2022-2032
Figure 11: Global Connected TV's Market Y-o-Y Growth (%) Projections by Operating System, 2022-2032
Figure 12: Global Connected TV's Market Value (US$ Mn) Analysis by Display Size, 2017-2032
Figure 13: Global Connected TV's Market Value Share (%) and BPS Analysis by Display Size, 2022-2032
Figure 14: Global Connected TV's Market Y-o-Y Growth (%) Projections by Display Size, 2022-2032
Figure 15: Global Connected TV's Market Value (US$ Mn) Analysis by Technology, 2017-2032
Figure 16: Global Connected TV's Market Value Share (%) and BPS Analysis by Technology, 2022-2032
Figure 17: Global Connected TV's Market Y-o-Y Growth (%) Projections by Technology, 2022-2032
Figure 18: Global Connected TV's Market Value (US$ Mn) Analysis by Sales Channel, 2017-2032
Figure 19: Global Connected TV's Market Value Share (%) and BPS Analysis by Sales Channel, 2022-2032
Figure 20: Global Connected TV's Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032
Figure 21: Global Connected TV's Market Attractiveness by Operating System, 2022-2032
Figure 22: Global Connected TV's Market Attractiveness by Display Size, 2022-2032
Figure 23: Global Connected TV's Market Attractiveness by Technology, 2022-2032
Figure 24: Global Connected TV's Market Attractiveness by Sales Channel, 2022-2032
Figure 25: Global Connected TV's Market Attractiveness by Region, 2022-2032
Figure 26: North America Connected TV's Market Value (US$ Mn) by Operating System, 2022-2032
Figure 27: North America Connected TV's Market Value (US$ Mn) by Display Size, 2022-2032
Figure 28: North America Connected TV's Market Value (US$ Mn) by Technology, 2022-2032
Figure 29: North America Connected TV's Market Value (US$ Mn) by Sales Channel, 2022-2032
Figure 30: North America Connected TV's Market Value (US$ Mn) by Country, 2022-2032
Figure 31: North America Connected TV's Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 32: North America Connected TV's Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 33: North America Connected TV's Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 34: North America Connected TV's Market Value (US$ Mn) Analysis by Operating System, 2017-2032
Figure 35: North America Connected TV's Market Value Share (%) and BPS Analysis by Operating System, 2022-2032
Figure 36: North America Connected TV's Market Y-o-Y Growth (%) Projections by Operating System, 2022-2032
Figure 37: North America Connected TV's Market Value (US$ Mn) Analysis by Display Size, 2017-2032
Figure 38: North America Connected TV's Market Value Share (%) and BPS Analysis by Display Size, 2022-2032
Figure 39: North America Connected TV's Market Y-o-Y Growth (%) Projections by Display Size, 2022-2032
Figure 40: North America Connected TV's Market Value (US$ Mn) Analysis by Technology, 2017-2032
Figure 41: North America Connected TV's Market Value Share (%) and BPS Analysis by Technology, 2022-2032
Figure 42: North America Connected TV's Market Y-o-Y Growth (%) Projections by Technology, 2022-2032
Figure 43: North America Connected TV's Market Value (US$ Mn) Analysis by Sales Channel, 2017-2032
Figure 44: North America Connected TV's Market Value Share (%) and BPS Analysis by Sales Channel, 2022-2032
Figure 45: North America Connected TV's Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032
Figure 46: North America Connected TV's Market Attractiveness by Operating System, 2022-2032
Figure 47: North America Connected TV's Market Attractiveness by Display Size, 2022-2032
Figure 48: North America Connected TV's Market Attractiveness by Technology, 2022-2032
Figure 49: North America Connected TV's Market Attractiveness by Sales Channel, 2022-2032
Figure 50: North America Connected TV's Market Attractiveness by Country, 2022-2032
Figure 51: Latin America Connected TV's Market Value (US$ Mn) by Operating System, 2022-2032
Figure 52: Latin America Connected TV's Market Value (US$ Mn) by Display Size, 2022-2032
Figure 53: Latin America Connected TV's Market Value (US$ Mn) by Technology, 2022-2032
Figure 54: Latin America Connected TV's Market Value (US$ Mn) by Sales Channel, 2022-2032
Figure 55: Latin America Connected TV's Market Value (US$ Mn) by Country, 2022-2032
Figure 56: Latin America Connected TV's Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 57: Latin America Connected TV's Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 58: Latin America Connected TV's Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 59: Latin America Connected TV's Market Value (US$ Mn) Analysis by Operating System, 2017-2032
Figure 60: Latin America Connected TV's Market Value Share (%) and BPS Analysis by Operating System, 2022-2032
Figure 61: Latin America Connected TV's Market Y-o-Y Growth (%) Projections by Operating System, 2022-2032
Figure 62: Latin America Connected TV's Market Value (US$ Mn) Analysis by Display Size, 2017-2032
Figure 63: Latin America Connected TV's Market Value Share (%) and BPS Analysis by Display Size, 2022-2032
Figure 64: Latin America Connected TV's Market Y-o-Y Growth (%) Projections by Display Size, 2022-2032
Figure 65: Latin America Connected TV's Market Value (US$ Mn) Analysis by Technology, 2017-2032
Figure 66: Latin America Connected TV's Market Value Share (%) and BPS Analysis by Technology, 2022-2032
Figure 67: Latin America Connected TV's Market Y-o-Y Growth (%) Projections by Technology, 2022-2032
Figure 68: Latin America Connected TV's Market Value (US$ Mn) Analysis by Sales Channel, 2017-2032
Figure 69: Latin America Connected TV's Market Value Share (%) and BPS Analysis by Sales Channel, 2022-2032
Figure 70: Latin America Connected TV's Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032
Figure 71: Latin America Connected TV's Market Attractiveness by Operating System, 2022-2032
Figure 72: Latin America Connected TV's Market Attractiveness by Display Size, 2022-2032
Figure 73: Latin America Connected TV's Market Attractiveness by Technology, 2022-2032
Figure 74: Latin America Connected TV's Market Attractiveness by Sales Channel, 2022-2032
Figure 75: Latin America Connected TV's Market Attractiveness by Country, 2022-2032
Figure 76: Europe Connected TV's Market Value (US$ Mn) by Operating System, 2022-2032
Figure 77: Europe Connected TV's Market Value (US$ Mn) by Display Size, 2022-2032
Figure 78: Europe Connected TV's Market Value (US$ Mn) by Technology, 2022-2032
Figure 79: Europe Connected TV's Market Value (US$ Mn) by Sales Channel, 2022-2032
Figure 80: Europe Connected TV's Market Value (US$ Mn) by Country, 2022-2032
Figure 81: Europe Connected TV's Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 82: Europe Connected TV's Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 83: Europe Connected TV's Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 84: Europe Connected TV's Market Value (US$ Mn) Analysis by Operating System, 2017-2032
Figure 85: Europe Connected TV's Market Value Share (%) and BPS Analysis by Operating System, 2022-2032
Figure 86: Europe Connected TV's Market Y-o-Y Growth (%) Projections by Operating System, 2022-2032
Figure 87: Europe Connected TV's Market Value (US$ Mn) Analysis by Display Size, 2017-2032
Figure 88: Europe Connected TV's Market Value Share (%) and BPS Analysis by Display Size, 2022-2032
Figure 89: Europe Connected TV's Market Y-o-Y Growth (%) Projections by Display Size, 2022-2032
Figure 90: Europe Connected TV's Market Value (US$ Mn) Analysis by Technology, 2017-2032
Figure 91: Europe Connected TV's Market Value Share (%) and BPS Analysis by Technology, 2022-2032
Figure 92: Europe Connected TV's Market Y-o-Y Growth (%) Projections by Technology, 2022-2032
Figure 93: Europe Connected TV's Market Value (US$ Mn) Analysis by Sales Channel, 2017-2032
Figure 94: Europe Connected TV's Market Value Share (%) and BPS Analysis by Sales Channel, 2022-2032
Figure 95: Europe Connected TV's Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032
Figure 96: Europe Connected TV's Market Attractiveness by Operating System, 2022-2032
Figure 97: Europe Connected TV's Market Attractiveness by Display Size, 2022-2032
Figure 98: Europe Connected TV's Market Attractiveness by Technology, 2022-2032
Figure 99: Europe Connected TV's Market Attractiveness by Sales Channel, 2022-2032
Figure 100: Europe Connected TV's Market Attractiveness by Country, 2022-2032
Figure 101: East Asia Connected TV's Market Value (US$ Mn) by Operating System, 2022-2032
Figure 102: East Asia Connected TV's Market Value (US$ Mn) by Display Size, 2022-2032
Figure 103: East Asia Connected TV's Market Value (US$ Mn) by Technology, 2022-2032
Figure 104: East Asia Connected TV's Market Value (US$ Mn) by Sales Channel, 2022-2032
Figure 105: East Asia Connected TV's Market Value (US$ Mn) by Country, 2022-2032
Figure 106: East Asia Connected TV's Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 107: East Asia Connected TV's Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 108: East Asia Connected TV's Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 109: East Asia Connected TV's Market Value (US$ Mn) Analysis by Operating System, 2017-2032
Figure 110: East Asia Connected TV's Market Value Share (%) and BPS Analysis by Operating System, 2022-2032
Figure 111: East Asia Connected TV's Market Y-o-Y Growth (%) Projections by Operating System, 2022-2032
Figure 112: East Asia Connected TV's Market Value (US$ Mn) Analysis by Display Size, 2017-2032
Figure 113: East Asia Connected TV's Market Value Share (%) and BPS Analysis by Display Size, 2022-2032
Figure 114: East Asia Connected TV's Market Y-o-Y Growth (%) Projections by Display Size, 2022-2032
Figure 115: East Asia Connected TV's Market Value (US$ Mn) Analysis by Technology, 2017-2032
Figure 116: East Asia Connected TV's Market Value Share (%) and BPS Analysis by Technology, 2022-2032
Figure 117: East Asia Connected TV's Market Y-o-Y Growth (%) Projections by Technology, 2022-2032
Figure 118: East Asia Connected TV's Market Value (US$ Mn) Analysis by Sales Channel, 2017-2032
Figure 119: East Asia Connected TV's Market Value Share (%) and BPS Analysis by Sales Channel, 2022-2032
Figure 120: East Asia Connected TV's Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032
Figure 121: East Asia Connected TV's Market Attractiveness by Operating System, 2022-2032
Figure 122: East Asia Connected TV's Market Attractiveness by Display Size, 2022-2032
Figure 123: East Asia Connected TV's Market Attractiveness by Technology, 2022-2032
Figure 124: East Asia Connected TV's Market Attractiveness by Sales Channel, 2022-2032
Figure 125: East Asia Connected TV's Market Attractiveness by Country, 2022-2032
Figure 126: South Asia & Pacific Connected TV's Market Value (US$ Mn) by Operating System, 2022-2032
Figure 127: South Asia & Pacific Connected TV's Market Value (US$ Mn) by Display Size, 2022-2032
Figure 128: South Asia & Pacific Connected TV's Market Value (US$ Mn) by Technology, 2022-2032
Figure 129: South Asia & Pacific Connected TV's Market Value (US$ Mn) by Sales Channel, 2022-2032
Figure 130: South Asia & Pacific Connected TV's Market Value (US$ Mn) by Country, 2022-2032
Figure 131: South Asia & Pacific Connected TV's Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 132: South Asia & Pacific Connected TV's Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 133: South Asia & Pacific Connected TV's Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 134: South Asia & Pacific Connected TV's Market Value (US$ Mn) Analysis by Operating System, 2017-2032
Figure 135: South Asia & Pacific Connected TV's Market Value Share (%) and BPS Analysis by Operating System, 2022-2032
Figure 136: South Asia & Pacific Connected TV's Market Y-o-Y Growth (%) Projections by Operating System, 2022-2032
Figure 137: South Asia & Pacific Connected TV's Market Value (US$ Mn) Analysis by Display Size, 2017-2032
Figure 138: South Asia & Pacific Connected TV's Market Value Share (%) and BPS Analysis by Display Size, 2022-2032
Figure 139: South Asia & Pacific Connected TV's Market Y-o-Y Growth (%) Projections by Display Size, 2022-2032
Figure 140: South Asia & Pacific Connected TV's Market Value (US$ Mn) Analysis by Technology, 2017-2032
Figure 141: South Asia & Pacific Connected TV's Market Value Share (%) and BPS Analysis by Technology, 2022-2032
Figure 142: South Asia & Pacific Connected TV's Market Y-o-Y Growth (%) Projections by Technology, 2022-2032
Figure 143: South Asia & Pacific Connected TV's Market Value (US$ Mn) Analysis by Sales Channel, 2017-2032
Figure 144: South Asia & Pacific Connected TV's Market Value Share (%) and BPS Analysis by Sales Channel, 2022-2032
Figure 145: South Asia & Pacific Connected TV's Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032
Figure 146: South Asia & Pacific Connected TV's Market Attractiveness by Operating System, 2022-2032
Figure 147: South Asia & Pacific Connected TV's Market Attractiveness by Display Size, 2022-2032
Figure 148: South Asia & Pacific Connected TV's Market Attractiveness by Technology, 2022-2032
Figure 149: South Asia & Pacific Connected TV's Market Attractiveness by Sales Channel, 2022-2032
Figure 150: South Asia & Pacific Connected TV's Market Attractiveness by Country, 2022-2032
Figure 151: MEA Connected TV's Market Value (US$ Mn) by Operating System, 2022-2032
Figure 152: MEA Connected TV's Market Value (US$ Mn) by Display Size, 2022-2032
Figure 153: MEA Connected TV's Market Value (US$ Mn) by Technology, 2022-2032
Figure 154: MEA Connected TV's Market Value (US$ Mn) by Sales Channel, 2022-2032
Figure 155: MEA Connected TV's Market Value (US$ Mn) by Country, 2022-2032
Figure 156: MEA Connected TV's Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 157: MEA Connected TV's Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 158: MEA Connected TV's Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 159: MEA Connected TV's Market Value (US$ Mn) Analysis by Operating System, 2017-2032
Figure 160: MEA Connected TV's Market Value Share (%) and BPS Analysis by Operating System, 2022-2032
Figure 161: MEA Connected TV's Market Y-o-Y Growth (%) Projections by Operating System, 2022-2032
Figure 162: MEA Connected TV's Market Value (US$ Mn) Analysis by Display Size, 2017-2032
Figure 163: MEA Connected TV's Market Value Share (%) and BPS Analysis by Display Size, 2022-2032
Figure 164: MEA Connected TV's Market Y-o-Y Growth (%) Projections by Display Size, 2022-2032
Figure 165: MEA Connected TV's Market Value (US$ Mn) Analysis by Technology, 2017-2032
Figure 166: MEA Connected TV's Market Value Share (%) and BPS Analysis by Technology, 2022-2032
Figure 167: MEA Connected TV's Market Y-o-Y Growth (%) Projections by Technology, 2022-2032
Figure 168: MEA Connected TV's Market Value (US$ Mn) Analysis by Sales Channel, 2017-2032
Figure 169: MEA Connected TV's Market Value Share (%) and BPS Analysis by Sales Channel, 2022-2032
Figure 170: MEA Connected TV's Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032
Figure 171: MEA Connected TV's Market Attractiveness by Operating System, 2022-2032
Figure 172: MEA Connected TV's Market Attractiveness by Display Size, 2022-2032
Figure 173: MEA Connected TV's Market Attractiveness by Technology, 2022-2032
Figure 174: MEA Connected TV's Market Attractiveness by Sales Channel, 2022-2032
Figure 175: MEA Connected TV's Market Attractiveness by Country, 2022-2032
