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Shisha Tobacco Market

Shisha Tobacco Market By Product Type (Strong, Mild, Light), Flavor (Fruit, Chocolate, Caramel, Mint, Blended), Sales Channel (Hypermarket/Supermarket, Specialty Stores, Direct Sales, Independent Small Stores, Convenience Stores Online Retailers) & Region - Forecast to 2017 - 2032

Shisha Tobacco Market By Product Type (Strong, Mild, Light), Flavor (Fruit, Chocolate, Caramel, Mint, Blended), Sales Channel (Hypermarket/Supermarket, Specialty Stores, Direct Sales, Independent Small Stores, Convenience Stores Online Retailers) & Region - Forecast to 2017 - 2032

Shisha Tobacco Market - Analysis, Outlook, Growth, Trends, Forecasts

Shisha Tobacco Market

[300 Pages Report] The shisha tobacco market is estimated at US$ 19 Bn in 2022 and is projected to reach US$ 26 Bn by 2032, at a CAGR of 2.8% from 2017 to 2021. Share of shisha tobacco market in its parent market (tobacco market) is close to ~4%.



Estimated Shisha Tobacco Market Size 2022

US$ 19 Bn

Projected Shisha Tobacco ( 2032) Market Size

US$ 26 Bn

Value CAGR (2022-2032)


Shisha Tobacco Market Top Players Share in 2021.


Key Points Covered in Shisha Tobacco Market Survey

  • Shisha Tobacco market estimates and forecast 2017-2032
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Shisha Tobacco Market and How to Navigate
  • Recommendation on Key Winning Strategies

2017-2021 Global Shisha Tobacco Market Outlook Compared to 2022-2032 Forecast

The rising trend of newly added flavors in hookah along with the increasing acceptance of hookah tobacco in various theme-based restaurant, lounges and cafes are fueling the shisha tobacco market growth. As a result, the shisha tobacco market is expected to witness a CAGR of 3% in terms of revenue during the forecast period.

How Consumer Misconception about the Harmful Effects of Water Pipe Smoking Leading to Product Sales?

Consumers in many regions are opting for water pipe smoking in a bid to cut down on cigarette smoking. There is an immense lack of awareness of the consumers about the harmful effects of shisha tobacco smoked through water pipes because actually, shisha tobacco smoking is more injurious to health than cigarette smoking. This misconception is prevalent amongst the demography, who both, smoke and do not smoke. The most common logic that buttresses this misconception is that, water absorbs most of the nicotine during shisha tobacco smoking, which consequently makes it a safer alternative to cigarette smoking. However, this misconception is the major reason that the shisha tobacco is witnessing global growth, despite the downward spiral of the tobacco industry.

How Sensory Appealing Characteristics of Shisha Tobacco, will Drive the Demand?

A wide variety of flavors offered in shisha molasses makes these products very indulgent and sensory appealing to consumers. For addictive smokers and those willing to give up on smoking, flavored shisha tobacco remains a very attractive and innovative product. Besides, the apparatus in which the shisha tobacco is smoked is also one of the key reasons why consumers want to try the shisha tobacco smoking experience. Further, visually attractive water pipe smoking or the hookah apparatus is also responsible for gaining a wider consumer base for the shisha tobacco sales.

Shisha Tobacco Market Country-wise Insights

Companies offering One-stop Shopping experience in the US to boost the Demand for Shisha Tobaccos.

North America is expected to remain one of the key markets, accounting for majority of market share U.S. held the largest market share in 2022 owing to the presence of various manufacturers of shisha tobacco in the country such as Fumari Hookah, Haze Tobacco, LLC, Tangiers Inc., and others.

Moreover, the companies are progressively diversifying the shisha tobacco product line like coal, hookah, and hookah parts, flavors, which enables the customer with a one-stop shopping destination for smoking products. Such strategies help companies expand their customer base and attract investors from all around the world.

Introduction of Regional Flavors to Suit Consumer Preferences in the UK to grow the Sales

The U.K market for shisha tobacco is expected to rise at an impressive growth rate attributed to the growing demand for the introduction of local varieties of flavors in the shisha tobacco market. This will further, help manufacturers to gain popularity among a wider customer base and create a new opportunity for large and introductory markets. Moreover, it is witnessed that customers feel attracted more towards novel flavors if they can relate to them, hence, help in growing the sales.

Will China’s Demand for Shisha Tobaccos Continue to Grow?  

Shisha tobacco sales in East Asia are expected to register a CAGR of approximately 9% from 2022 to 2032, with China being the largest revenue contributor to the market in the region.  The highly developed tourism sector attracts a large number of individuals in the country every year and thus, café and restaurants are likely to contribute majorly towards the market. Moreover, the strict laws in the country that do not allow individuals to smoke in public areas which in turn will promote the sales of hookah equipment for both residential and commercial sectors (café, bars, and restaurants), growing the shisha tobacco industry.

What Strategies will the Players use to Support Shisha Tobaccos in UAE?

UAE is a highly lucrative market for the shisha tobacco industry owing to the fact that the country has an extensive habit of chewing khat and thus, it acts as a precursor for shisha tobacco in the country. Further, the growing health concerns among individuals are likely to help them to shift towards the adoption of herbal shisha smoking and thus, create new growth opportunities for the market.

Shisha Tobacco Market Category-wise Insights

Which product type is expected to dominate the Shisha Tobacco Market?

In terms of product type, strong shisha tobacco is likely to hold a notable share, attributing to the rise in the number of customers opting for smoking shisha tobacco instead of cigarettes. As players in the industry are innovating the product line and adding new flavors and essence under the strong shisha tobacco portfolio, the demand for the product is also, coping respectively.

What flavor of Shisha Tobacco holds the Maximum share in the market?

On the basis of flavor, fruit flavored shisha tobacco is considered as the most liked flavor in the market. Under the fruit flavor segment, citrus flavor will witness high adoption and thus, a growing demand, especially due to its popularity among the millennials. Moreover, for the manufacturers in the market, this trend could open up potential innovation in the coming years.

Why are convenience Stores Preferred by Consumers?

In terms of sales channels, convenience stores is still prominent, accounting for a notable share in 2021. This is due to the fact that convenience stores offer options such as discounts and the convenience of instant satisfaction.

The convenience provided by online platforms is likely to boost the market growth. However, due to the closure of retail stores, COVID-19 lockdowns have increased the use of e-commerce websites. In the midst of the pandemic, market participants have used this opportunity to strengthen their presence through online channels.

Shisha Tobacco Market Competitive Landscape

Leading players operating in the global market are focusing on product launch, partnership with restaurants, promotional activities, and other strategies in order to expand their business globally. Moreover, players are implementing the usage of natural ingredients shisha tobaccos that is likely to expand the customer base and grow the market.

For instance:

In 2021, Japan Tobacco Co. launched Ploom X, equipped with HEATFLOW, which focuses on airflow. Ploom X is also equipped with Bluetooth functionalities that connect with user’s smartphone, to check batter status, lock the device and more

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA.

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa.

Key Segments Covered

Product Type, Flavour, Distribution Channel, and Region.

Key Companies Profiled

  • Fumari Hookah
  • Haze Tobacco, LLC
  • Tangiers Inc.
  • Al Fakher Tobacco Trading
  • Japan Tobacco Co.
  • Alchemist Tobacco Co.
  • Soex India Pvt. Ltd
  • Middle East for Tobacco
  • Al-Tawareg Tobacco Molasses Company
  • Arabic Factory of Smoking
  • Al Zawrae Industrial Company
  • Romman Tobakko
  • Ugly Tobacco Hookah Inc.
  • Adalya Hookah
  • Cloud Tobacco
  • Flavors of Americas
  • Capital Tobacco
  • Eastern Tombac & Tobacco Establishment
  • Al Amir Tobacco

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

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Global Shisha Tobacco Market by Category

By Product Type:

  • Strong Shisha Tobacco
  • Mild Shisha Tobacco
  • Light Shisha Tobacco

 By Flavor:

  • Fruit
    • Berry
    • Apple
    • Melon
    • Citrus
    • Tropical
    • Others
  • Chocolate
  • Caramel
  • Mint
  • Blended
  • Others

By Sales Channel:

  • Direct Sales
  • Hypermarket/Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Independent Small Stores
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in the Report

What is the current Shisha Tobacco market value?

The global Shisha Tobacco market reached a valuation of US$ 19 Bn in 2022.
The global Shisha Tobacco market grew at a sluggish 2.8% CAGR between 2017 and 2021.
The presence of misconception among customers regarding the preference of shisha tobacco over cigarettes is the key trend in the market.
Leading players operating in the global Shisha Tobacco market comprise Fumari Hookah, Haze Tobacco, LLC, Al Fakher Tobacco Trading, Al-Tawareg Tobacco Molasses Company, and Flavors of Americas among others.
The South Asia Shisha Tobacco market is projected to grow at a 5% CAGR over the forecast period.
Leading players in the global Shisha Tobacco market are estimated to account for approximately 5%-10% of the total market share.
The Latin America Shisha Tobacco market is anticipated to expand at a 4% CAGR over the forecast period.

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