The market size of signage is expected to reach USD 37.8 billion in 2025 and is further expected to increase to up to USD 57.6 billion by 2035. Sales is expected to surge at 4.3% CAGR over the forecast period between 2025 and 2035. Revenue from signage was recorded as USD 36.7 billion in the year 2024.
Large-scale signage usage occurs in the stores to provide enhanced visibility and attract customers with by effective product promotion. It communicates important information, be it a store promotion, product details, or direction, and helps create a memorable shopping experience.
It helps reinforce branding and drives in impulse sales, making signage critical for a retail stores. Because of this utility of signage for stores in several ways, stores segment is poised to capture a market share above 29% in the end user segment in the assessment period.
Signage Industry Forecast
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 37.8 Billion |
| Industry Value (2035F) | USD 57.6 Billion |
| CAGR (2025 to 2035) | 4.3% |
Outdoor signage is much preferred due to its several benefits over indoor signage. Such benefits include reaching more people, maintaining constant visibility and grabbing the attention in high-traffic areas, making it much more effective for advertising, branding, and wayfinding. Therefore, outdoor signage will maintain a significant share of more than 61% in the coming years.
The market for signage will grow with promising opportunities during the forecast period. The market will provide an incremental opportunity of USD 20.9 billion during the forecasted period, and it will be increased 1.6 times the current value by 2035.
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The below table presents the expected CAGR for the global signage market over several semi-annual periods spanning from 2024 to 2034.
| Particular | Value CAGR |
|---|---|
| H1 | 1.2% (2024 to 2034) |
| H2 | 3.0% (2024 to 2034) |
| H1 | 2.5% (2025 to 2035) |
| H2 | 4.4% (2025 to 2035) |
In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 1.2%, followed by a slightly higher growth rate of 3.0% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to decrease slightly to 2.5% in the first half and remain relatively moderate at 4.4% in the second half. In the first half (H1) the market witnessed a decrease of 130 BPS while in the second half (H2), the market witnessed an increase of 140 BPS.
Increasing Adoption of Digital Signage to Create Impactful Advertisements
As commercial advertising grows into more dynamic forms, firms look to digital signage as a new way to present compelling and interactive advertisements.
Real-time flexibility is available on these digital signs in updating their content to present the most timely and relevant promotional information, products, and messages. The capacity of digital signage to incorporate video, animations, and other elements to create highly engaging experiences captures customers' attention more than a static sign does.
Placing digital signage in high-traffic locations increases visibility and allows marketers to target certain groups more effectively. Because technology is becoming more widely available and affordable, more firms are implementing it to improve their marketing efforts. Higher penetration of digital signage is driving the growth of the signage market at a significant scale.
Urbanization and Infrastructure Growth Fuel Demand for Effective Signage Solutions
The urbanization and infrastructural development process of cities boosts the signage market, as cities grow and new projects, such as shopping malls, transportation hubs, and office buildings, emerge. These require proper signage to facilitate easy navigation in complex spaces.
Directional signs ensure that movement is easy across large areas, while informational signs provide the essential details required, such as store directories, safety instructions, or facility locations. The population growing and the need for efficient mobility of the huge mass of people in the densely populated urban areas resulted in an increase in demand for clear, functional signage.
With these complex infrastructure projects, businesses, governments, and property developers invest in excellent signage systems for improved user experience and operational efficiency, making signage a critical component of modern urban environments.
Vandalism and Weather Damage Pose Challenge to Outdoor Signage Investment
Vandalism and weather damage considerably challenge outdoor signage, especially physical forms such as billboards, posters, or banners. They are exposed to extreme environmental conditions such as rain, wind, sun, or snow, which cause rust, fading, or deterioration over time. Vandalism in the form of graffiti or intentional destruction increases the problem, which is often treated with expensive repairs or replacements.
These enhanced costs of maintenance and shortened lifespan of signage tend to make businesses draw back from investing in outdoor advertising. These risks may limit the demand for physical signage in areas with extreme weather conditions or high vandalism as businesses tend to shift to safer, more robust signage.
| Key Investment Area | Why It’s Critical for Future Growth |
|---|---|
| Smart Digital Signage | AI-powered and IoT-connected digital displays to enable tailored and real-time content changes. |
| Eco-Friendly Signage | Use of environmentally friendly materials, energy-saving LED displays, and recyclable signage alternatives. |
| Interactive & AR Signage | Interactive & AR Signage Touchscreens, augmented reality (AR), and QR-code-enabled signs will all increase user engagement. |
| Retail & Smart Store Displays | Invest in dynamic digital signage to tailor in-store advertising and improve customer experience. |
| Transportation & Wayfinding | Airports, metros, and smart cities will use digital and adaptive signage to provide real-time navigation and updates. |
The global signage market recorded a CAGR of 2.9% during the historical period between 2020 and 2024. Market growth of signage was positive as it reached a value of USD 36.7 billion in 2024 from 32.6 billion in 2020.
In recent years, the signage business has experienced rapid growth as a result of increasing retail space, infrastructural construction, and increased digital displays. Businesses use signage for improved brand and customer interaction. Increased market demand has also been on account of many technological improvements such as high-resolution LED screens and interactive displays.
| Market Aspect | 2020 to 2024 (Past Trends) |
|---|---|
| Market Growth | The adoption of digital and interactive signs is expanding, resulting in steady growth. |
| Technology Adoption | Increasing demand for LED, LCD, and interactive displays across industries. |
| Regulatory Impact | Supportive policies for digital transformation in retail and advertising. |
| Industry Demand | Strong demand from the retail, transportation, and hospitality industries. |
| Innovation Trends | Introduction of dynamic and cloud-based digital signage solutions. |
| Market Aspect | 2025 to 2035 (Future Projections) |
|---|---|
| Market Growth | Smart signs, AI integration, and immersive displays will all contribute to significant growth. |
| Technology Adoption | Widespread adoption of AI-powered, IoT-enabled, and 3D holographic signage. |
| Regulatory Impact | Improved rules will encourage energy-efficient and ecological signage solutions. |
| Industry Demand | Expanding applications in healthcare, smart cities, and personalized advertising. |
| Innovation Trends | Advancements in AR/VR integration, programmatic advertising, and real-time content updates. |
Moving forward, the signage market is predicted to expand significantly due to developments such as AI-powered displays, touchless interactive signage, and energy-efficient solutions. Increased investment in digital transformation, as well as rising demand for immersive advertising experiences, will drive market expansion. Businesses are more likely to use advanced signage systems to enhance consumer interactions and brand awareness.
Tier 1 companies comprise market leaders capturing significant market share in global market. These industry leaders stand out for having a large product variety and a high production capacity. These industry giants stand out for having a wide geographic reach, a wealth of production experience in a variety of package styles, and a strong customer base.
They offer a variety of services, such as recycling and manufacturing, using state-of-the-art equipment, according to legal requirements, and offering the best possible quality. Among the well-known businesses in tier 1 are FASTSIGNS International. Inc., Color-Ad, Modulex A/S and Walton Signage Corporation
Tier 2 companies include mid-size players having presence in specific regions and highly influencing the local market. They are distinguished by having a significant international presence and in-depth industry expertise.
These market participants may not have cutting-edge technology or a broad worldwide reach, but they do guarantee regulatory compliance and have good technology. Among the well-known businesses in tier 2 are R.R. Donnelley & Sons Company, Signarama, LYLE SIGNS INC., United Signs, VistaPrint, Brownings Ltd., Sign Logic Limited, Sovereign Signs, HNS Signs Ltd, Creative Signplus and MK Sign.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets Due to their specialization in serving the demands of the local market, these companies are classified as belonging to the tier 3 sharing sector.
They only operate on a small scale and within a limited geographic area. Within this specific context, Tier 3 is categorized as an unstructured market, denoting an industry that is significantly less formalized and structured than its organized rivals.
| Region | 2020 to 2024 (Past Trends) |
|---|---|
| Asia Pacific (APAC) | China, Japan, and India saw steady demand for traditional signage in retail and transportation. Government regulations influenced billboard expansion. |
| Europe | Germany, France, and the UK saw high demand for wayfinding and outdoor signage, but regulatory restrictions on billboards impacted market growth. |
| North America | The USA and Canada saw steady growth in commercial and roadside signage, with environmental regulations limiting expansion in certain areas. |
| South Asia | India and Bangladesh relied on cost-effective printed and billboard signage, with businesses preferring traditional materials over digital alternatives. |
| Latin America | Brazil and Mexico maintained demand for retail, event, and political signage, with cost-effectiveness being a key decision factor. |
| Middle East & Africa | UAE and Saudi Arabia saw high usage of signage in malls, transport, and events, while Africa remained reliant on traditional signboards. |
| Region | 2025 to 2035 (Future Projections) |
|---|---|
| Asia Pacific (APAC) | Static signage will remain strong in China and India, while Japan focuses on regulatory-compliant eco-friendly signage for urban areas. |
| Europe | Sustainable signage solutions will dominate, with France and Germany focusing on recyclable materials, while the UK sees increased public infrastructure signage demand. |
| North America | The USA and Canada will witness increased demand for regulatory and safety signage, while static advertising signage sees gradual replacement by alternative media. |
| South Asia | Traditional signage will continue leading in India and Bangladesh due to affordability, with rising demand for localized branding signage. |
| Latin America | The signage market in Brazil and Mexico will be driven by infrastructure growth, with continued demand for election and retail signage. |
| Middle East & Africa | The Middle East will push for innovative materials in signage, while Africa sees gradual signage modernization in commercial and |
The section below covers the future forecast for the signage market in terms of countries. Information on key countries in several parts of the globe, including North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe and MEA is provided. USA is anticipated to grow with a CAGR of 3.2% through 2035. In Western Europe, Germany is projected to witness a CAGR of 2.7% by 2035.
| Countries | Value CAGR (2025 to 2035) |
|---|---|
| USA | 3.2% |
| Germany | 2.7% |
| China | 5.2% |
| UK | 1.1% |
| Spain | 2.9% |
| India | 6.0% |
| Canada | 2.4% |
Expansion of public transport networks in the UK, particularly rail and bus systems, is highly demanding for wayfinding and informational signage. As cities grow and transportation hubs become busier, clear signage becomes a must to guide passengers efficiently through stations, bus stops, and airports. It guides travelers, gives safety instructions, and helps to ensure that travelers have a smooth experience, especially tourists and commuters.
Furthermore, more people using public transport mean there is a higher demand for digital displays with real-time updates, schedules, and alerts. Investments in improving transport infrastructure in the UK continue to boost the demand for advanced user-friendly signage solutions.
In the USA, concerts and event providers make full use of signage, including promotion for an upcoming event, sponsor mentions, and limited time offers. Posters and billboards will be found around the high-traffic areas where the event takes place. For digital displays, they are found in or right outside the venues where the event is happening to display dynamic information such as date, artist performing, ticket purchases, and the like.
These digital systems are easily updated to accommodate last-minute promotions or announcements. This strategy ensures that event details reach a large number of people, optimizing ticket sales, improving brand recognition for sponsors, and increasing overall event attendance.
The section contains information about the leading segments in the industry. In terms of product type, outdoor signage estimated to account for a share more than 63% by 2035. By end use, the stores segment is projected to dominate by holding a share of 31.6% by the end 2035.
| Product Type | Market Share (2025) |
|---|---|
| Outdoor Signage | 63.4% |
Businesses uses outdoor signage more than in-store signage because outdoor signage can reach a much wider audience and entails more significant public views and attracts the attention of a larger, more varied crowd.
Outdoor signs can be viewed by pedestrians and drivers alike, so businesses could promote their brand, products, or services to people before they actually enter a store. Such outdoor signage include billboard, bus shelter ads, or transit signs along highways, which attract many customers from a distance.
For example, a huge billboard at a highway corner can display a new product and promotion, which will attract car users to the store. In contrast, in-store signage is limited to people who have already entered the store, making its reach and effectiveness narrower compared to outdoor options.
| End Use | Market Share (2025) |
|---|---|
| Stores | 31.6% |
Signage is important in stores because it directs people, increases brand recognition, and promotes sales. It allows customers to simply navigate the store layout, identify specific products, and comprehend business policies and incentives. For instance, large retail chains like Walmart use clear, strategically placed signs to direct customers to specific sections, such as groceries or electronics.
The limited offer or discount products will catch eye-catching point-of-sale signage in order to catch attention to more impulse buying from customers. And also, brand reinforcement in all store signage; it includes usage of logos along with color continuity to be as recognizable as the store itself in the current fast-paced competitive marketplace.
| Manufacturer | Vendor Insights |
|---|---|
| FASTSIGNS International, Inc. | Specializes in custom signage solutions, including digital printing and decorative paper materials for inside and external signs. Focus on innovation and visually appealing designs. |
| Color-Ad | Known for producing high-quality print products, including décor paper for signage. They provide tailored solutions for businesses, focusing on vibrant, high-resolution prints. |
| Modulex A/S | Offers architectural signage and décor solutions, incorporating digital and printed décor paper in their designs for customized, functional signage systems for public spaces. |
| Walton Signage Corporation | Provides a wide range of signage products, with décor paper used in creating aesthetic signage. They focus on both durable and eye-catching designs suitable for interior décor. |
| Signarama | A significant franchised signage company that provides creative interior décor signage, wall murals, and branded display solutions for a variety of industries. |
Leading companies in the signage to the market. They are expanding their geographic reach and merging with other companies. Few of them are also working together to develop new products in partnerships with start-up businesses and regional brands.
Key Developments in Signage Market
The signage industry is projected to witness CAGR of 4.3% between 2025 and 2035.
The global signage industry stood at USD 36.7 billion in 2024.
Global signage industry is anticipated to reach USD 57.6 billion by 2035 end.
South Asia & Pacific is set to record a CAGR of 6.0% in assessment period.
The key players operating in the signage industry are FASTSIGNS International. Inc., Color-Ad, Modulex A/S and Walton Signage Corporation.
In terms of product type, the industry is segmented into in-store signage and outdoor signage. Each in-store signage and outdoor signage further includes promotional signage and directional signage.
End uses for signage market are supermarkets & hypermarkets, stores, schools & offices, industrial sectors, entertainment and others (real estate, public spaces).
Key countries of North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe, Middle East and Africa are covered.
Signage Market
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