Signage market revenues are projected to grow from USD 37.8 billion in 2025 to about USD 57.6 billion by 2035 at a steady 4.3% CAGR. The growth remains driven with significant drivers. The retail and out-of-home advertising sectors are pivoting from static posters to dynamic, data-driven digital displays that shorten campaign lead times and enable programmatic, day-parted content.
Future Market Insights’ data show the digital-signage slice alone is on track to capture significant revenue as airports, transit hubs and QSR chains deploy high-brightness OLED walls and self-service kiosks.
Smart-city funding rounds in Europe, North America and the Gulf are funnelling capex into sensor-rich street furniture that combines way-finding, air-quality monitoring and ad inventory, pushing the outdoor segment’s growth above nine percent per year.
Sustainability mandates are accelerating the replacement of PVC skins and fluorescent light boxes with energy-efficient LED tiles, recycled-steel cabinets and cloud-managed dimming profiles; FMI notes that these green retrofits can cut power draw 30-40% compared with legacy units.
Regional dynamics diverge. Asia Pacific remains the volume engine as mall construction and 5G rollouts fuel indoor video walls, yet North America and Western Europe capture the highest value per panel thanks to programmatic buying, privacy-compliant audience analytics and high-end experiential builds for luxury retail. Latin-American demand is rebounding too, helped by double-digit growth in quick-service restaurants that now specify drive-through LED menu boards able to withstand 50 °C surface temperatures.
Signage Industry Forecast
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 37.8 Billion |
| Industry Value (2035F) | USD 57.6 Billion |
| CAGR (2025 to 2035) | 4.3% |
On the supply side, display manufacturers are localising to de-risk geopolitics: STRATACACHE is investing more than USD 1 billion to open North America’s first mass-production micro-LED plant, betting on in-house component control to beat LCD costs within five years. Recyclable mono-material cabinets and modular LED tiles built for easy pixel-pitch upgrades are becoming the norm as extended-producer-responsibility rules tighten, particularly in the EU.
Industry sentiment reflects bullish fundamentals. Clear Channel Outdoor CEO Scott Wells recently told investors his company’s expanding digital billboard network and programmatic data stack are “broadening the pool of advertisers and making campaigns simpler to buy,” underscoring how analytics-ready signage is unlocking new revenue while meeting advertisers’ measurability demands. With smart-city budgets, green retrofits and AI-enabled content orchestration converging, the signage market is positioned for durable, technology-led growth through 2035.
The below table presents the expected CAGR for the global signage market over several semi-annual periods spanning from 2024 to 2034.
| Particular | Value CAGR |
|---|---|
| H1 | 1.2% (2024 to 2034) |
| H2 | 3.0% (2024 to 2034) |
| H1 | 2.5% (2025 to 2035) |
| H2 | 4.4% (2025 to 2035) |
In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 1.2%, followed by a slightly higher growth rate of 3.0% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to decrease slightly to 2.5% in the first half and remain relatively moderate at 4.4% in the second half. In the first half (H1) the market witnessed a decrease of 130 BPS while in the second half (H2), the market witnessed an increase of 140 BPS.
Outdoor signage is projected to dominate the market, accounting for approximately 63.4% market share by 2025. Its popularity stems from its unparalleled capability to reach an extensive and diverse audience. Businesses favor outdoor signage due to its ability to attract attention from both pedestrians and drivers, significantly broadening visibility and engagement.
Billboards, bus shelter advertisements, and transit signs positioned along busy roads and highways enable companies to communicate their brands, products, or promotional campaigns effectively from a distance, capturing consumers' attention before they enter a store.
For instance, a strategically placed billboard at a high-traffic highway intersection can highlight new products or promotional offers, effectively drawing commuters into retail outlets. Major brands like Coca-Cola, McDonald's, and Apple leverage outdoor signage extensively, enhancing brand visibility and customer acquisition.
Unlike in-store signs that only address customers already inside a store, outdoor signs effectively target broader, transient audiences, making them a vital advertising tool for market expansion, brand recall, and increased foot traffic.
The stores segment is anticipated to hold a substantial market share of 31.6% by 2025, driven by effective in-store signage strategies crucial for directing customers, boosting brand visibility, and encouraging purchases.
Store signage assists customers in easily navigating layouts, finding products, and understanding promotions or policies, significantly enhancing the shopping experience. Large retail chains, such as Walmart and Target, extensively utilize clear, strategically positioned signs directing customers efficiently through groceries, electronics, and clothing sections.
Point-of-sale signage featuring limited offers, discounts, or promotions captures consumers’ attention effectively, encouraging impulse purchases. Brand reinforcement through consistent use of logos, brand colors, and visual elements across store signage further enhances recognition and recall, creating familiarity in a competitive retail environment.
Retailers including Best Buy and Costco leverage signage as integral components of their branding and promotional strategies, ensuring maximum consumer engagement and sales optimization. Thus, in-store signage remains critical for consumer experience enhancement, strategic marketing, and revenue growth in retail environments.
Increasing Adoption of Digital Signage to Create Impactful Advertisements
As commercial advertising grows into more dynamic forms, firms look to digital signage as a new way to present compelling and interactive advertisements.
Real-time flexibility is available on these digital signs in updating their content to present the most timely and relevant promotional information, products, and messages. The capacity of digital signage to incorporate video, animations, and other elements to create highly engaging experiences captures customers' attention more than a static sign does.
Placing digital signage in high-traffic locations increases visibility and allows marketers to target certain groups more effectively. Because technology is becoming more widely available and affordable, more firms are implementing it to improve their marketing efforts. Higher penetration of digital signage is driving the growth of the signage market at a significant scale.
Urbanization and Infrastructure Growth Fuel Demand for Effective Signage Solutions
The urbanization and infrastructural development process of cities boosts the signage market, as cities grow and new projects, such as shopping malls, transportation hubs, and office buildings, emerge. These require proper signage to facilitate easy navigation in complex spaces.
Directional signs ensure that movement is easy across large areas, while informational signs provide the essential details required, such as store directories, safety instructions, or facility locations. The population growing and the need for efficient mobility of the huge mass of people in the densely populated urban areas resulted in an increase in demand for clear, functional signage.
With these complex infrastructure projects, businesses, governments, and property developers invest in excellent signage systems for improved user experience and operational efficiency, making signage a critical component of modern urban environments.
Vandalism and Weather Damage Pose Challenge to Outdoor Signage Investment
Vandalism and weather damage considerably challenge outdoor signage, especially physical forms such as billboards, posters, or banners. They are exposed to extreme environmental conditions such as rain, wind, sun, or snow, which cause rust, fading, or deterioration over time. Vandalism in the form of graffiti or intentional destruction increases the problem, which is often treated with expensive repairs or replacements.
These enhanced costs of maintenance and shortened lifespan of signage tend to make businesses draw back from investing in outdoor advertising. These risks may limit the demand for physical signage in areas with extreme weather conditions or high vandalism as businesses tend to shift to safer, more robust signage.
| Key Investment Area | Why It’s Critical for Future Growth |
|---|---|
| Smart Digital Signage | AI-powered and IoT-connected digital displays to enable tailored and real-time content changes. |
| Eco-Friendly Signage | Use of environmentally friendly materials, energy-saving LED displays, and recyclable signage alternatives. |
| Interactive & AR Signage | Interactive & AR Signage Touchscreens, augmented reality (AR), and QR-code-enabled signs will all increase user engagement. |
| Retail & Smart Store Displays | Invest in dynamic digital signage to tailor in-store advertising and improve customer experience. |
| Transportation & Wayfinding | Airports, metros, and smart cities will use digital and adaptive signage to provide real-time navigation and updates. |
The global signage market recorded a CAGR of 2.9% during the historical period between 2020 and 2024. Market growth of signage was positive as it reached a value of USD 36.7 billion in 2024 from 32.6 billion in 2020.
In recent years, the signage business has experienced rapid growth as a result of increasing retail space, infrastructural construction, and increased digital displays. Businesses use signage for improved brand and customer interaction. Increased market demand has also been on account of many technological improvements such as high-resolution LED screens and interactive displays.
| Market Aspect | 2020 to 2024 (Past Trends) |
|---|---|
| Market Growth | The adoption of digital and interactive signs is expanding, resulting in steady growth. |
| Technology Adoption | Increasing demand for LED, LCD, and interactive displays across industries. |
| Regulatory Impact | Supportive policies for digital transformation in retail and advertising. |
| Industry Demand | Strong demand from the retail, transportation, and hospitality industries. |
| Innovation Trends | Introduction of dynamic and cloud-based digital signage solutions. |
| Market Aspect | 2025 to 2035 (Future Projections) |
|---|---|
| Market Growth | Smart signs, AI integration, and immersive displays will all contribute to significant growth. |
| Technology Adoption | Widespread adoption of AI-powered, IoT-enabled, and 3D holographic signage. |
| Regulatory Impact | Improved rules will encourage energy-efficient and ecological signage solutions. |
| Industry Demand | Expanding applications in healthcare, smart cities, and personalized advertising. |
| Innovation Trends | Advancements in AR/VR integration, programmatic advertising, and real-time content updates. |
Moving forward, the signage market is predicted to expand significantly due to developments such as AI-powered displays, touchless interactive signage, and energy-efficient solutions. Increased investment in digital transformation, as well as rising demand for immersive advertising experiences, will drive market expansion. Businesses are more likely to use advanced signage systems to enhance consumer interactions and brand awareness.
Tier 1 companies comprise market leaders capturing significant market share in signage market. These industry leaders stand out for having a large product variety and a high production capacity. These industry giants stand out for having a wide geographic reach, a wealth of production experience in a variety of package styles, and a strong customer base.
They offer a variety of services, such as recycling and manufacturing, using state-of-the-art equipment, according to legal requirements, and offering the best possible quality. Among the well-known businesses in tier 1 are FASTSIGNS International. Inc., Color-Ad, Modulex A/S and Walton Signage Corporation
Tier 2 companies include mid-size players having presence in specific regions and highly influencing the local market. They are distinguished by having a significant international presence and in-depth industry expertise.
These market participants may not have cutting-edge technology or a broad worldwide reach, but they do guarantee regulatory compliance and have good technology. Among the well-known businesses in tier 2 are R.R. Donnelley & Sons Company, Signarama, LYLE SIGNS INC., United Signs, VistaPrint, Brownings Ltd., Sign Logic Limited, Sovereign Signs, HNS Signs Ltd, Creative Signplus and MK Sign.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets Due to their specialization in serving the demands of the local market, these companies are classified as belonging to the tier 3 sharing sector.
They only operate on a small scale and within a limited geographic area. Within this specific context, Tier 3 is categorized as an unstructured market, denoting an industry that is significantly less formalized and structured than its organized rivals.
| Region | 2020 to 2024 (Past Trends) |
|---|---|
| Asia Pacific (APAC) | China, Japan, and India saw steady demand for traditional signage in retail and transportation. Government regulations influenced billboard expansion. |
| Europe | Germany, France, and the UK saw high demand for wayfinding and outdoor signage, but regulatory restrictions on billboards impacted market growth. |
| North America | The USA and Canada saw steady growth in commercial and roadside signage, with environmental regulations limiting expansion in certain areas. |
| South Asia | India and Bangladesh relied on cost-effective printed and billboard signage, with businesses preferring traditional materials over digital alternatives. |
| Latin America | Brazil and Mexico maintained demand for retail, event, and political signage, with cost-effectiveness being a key decision factor. |
| Middle East & Africa | UAE and Saudi Arabia saw high usage of signage in malls, transport, and events, while Africa remained reliant on traditional signboards. |
| Region | 2025 to 2035 (Future Projections) |
|---|---|
| Asia Pacific (APAC) | Static signage will remain strong in China and India, while Japan focuses on regulatory-compliant eco-friendly signage for urban areas. |
| Europe | Sustainable signage solutions will dominate, with France and Germany focusing on recyclable materials, while the UK sees increased public infrastructure signage demand. |
| North America | The USA and Canada will witness increased demand for regulatory and safety signage, while static advertising signage sees gradual replacement by alternative media. |
| South Asia | Traditional signage will continue leading in India and Bangladesh due to affordability, with rising demand for localized branding signage. |
| Latin America | The signage market in Brazil and Mexico will be driven by infrastructure growth, with continued demand for election and retail signage. |
| Middle East & Africa | The Middle East will push for innovative materials in signage, while Africa sees gradual signage modernization in commercial and |
The section below covers the future forecast for the signage market in terms of countries. Information on key countries in several parts of the globe, including North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe and MEA is provided. USA is anticipated to grow with a CAGR of 3.2% through 2035. In Western Europe, Germany is projected to witness a CAGR of 2.7% by 2035.
| Countries | Value CAGR (2025 to 2035) |
|---|---|
| USA | 3.2% |
| Germany | 2.7% |
| China | 5.2% |
| UK | 1.1% |
| Spain | 2.9% |
| India | 6.0% |
| Canada | 2.4% |
Expansion of public transport networks in the UK, particularly rail and bus systems, is highly demanding for wayfinding and informational signage. As cities grow and transportation hubs become busier, clear signage becomes a must to guide passengers efficiently through stations, bus stops, and airports. It guides travelers, gives safety instructions, and helps to ensure that travelers have a smooth experience, especially tourists and commuters.
Furthermore, more people using public transport mean there is a higher demand for digital displays with real-time updates, schedules, and alerts. Investments in improving transport infrastructure in the UK continue to boost the demand for advanced user-friendly signage solutions.
In the USA, concerts and event providers make full use of signage, including promotion for an upcoming event, sponsor mentions, and limited time offers. Posters and billboards will be found around the high-traffic areas where the event takes place. For digital displays, they are found in or right outside the venues where the event is happening to display dynamic information such as date, artist performing, ticket purchases, and the like.
These digital systems are easily updated to accommodate last-minute promotions or announcements. This strategy ensures that event details reach a large number of people, optimizing ticket sales, improving brand recognition for sponsors, and increasing overall event attendance.
| Manufacturer | Vendor Insights |
|---|---|
| FASTSIGNS International, Inc. | Specializes in custom signage solutions, including digital printing and decorative paper materials for inside and external signs. Focus on innovation and visually appealing designs. |
| Color-Ad | Known for producing high-quality print products, including décor paper for signage. They provide tailored solutions for businesses, focusing on vibrant, high-resolution prints. |
| Modulex A/S | Offers architectural signage and décor solutions, incorporating digital and printed décor paper in their designs for customized, functional signage systems for public spaces. |
| Walton Signage Corporation | Provides a wide range of signage products, with décor paper used in creating aesthetic signage. They focus on both durable and eye-catching designs suitable for interior décor. |
| Signarama | A significant franchised signage company that provides creative interior décor signage, wall murals, and branded display solutions for a variety of industries. |
Leading companies in the signage to the market. They are expanding their geographic reach and merging with other companies. Few of them are also working together to develop new products in partnerships with start-up businesses and regional brands.
Key Developments in Signage Market
| Report Attributes | Details |
|---|---|
| Current Total Market Size (2025) | USD 37.8 billion |
| Projected Market Size (2035) | USD 57.6 billion |
| CAGR (2025 to 2035) | 4.3% |
| Base Year for Estimation | 2024 |
| Historical Period | 2020 to 2024 |
| Projections Period | 2025 to 2035 |
| Quantitative Units | Revenue in USD billion |
| By Product Type | Outdoor Signage (63.4% share in 2025), In-store Signage (36.6% share in 2025) |
| By End Use | Stores (31.6% share in 2025), Supermarkets & Hypermarkets, Schools & Offices, Industrial Sectors, Entertainment, Others |
| By Region | North America, Latin America, East Asia, South Asia & Pacific, Western Europe, Eastern Europe, Middle East & Africa |
| Countries Covered | USA, Canada, Germany, UK, Spain, China, India |
| Key Players influencing the Signage Market | FASTSIGNS International Inc., Color-Ad, Modulex A/S, Walton Signage Corporation, R.R. Donnelley & Sons Company, Signarama |
| Additional Attributes | Market Share by Product and End Use; Tier-wise Competitive Breakdown; Country-wise CAGR |
| Customization and Pricing | Available upon Request |
In terms of product type, the industry is segmented into in-store signage and outdoor signage. Each in-store signage and outdoor signage further includes promotional signage and directional signage.
End uses for signage market are supermarkets & hypermarkets, stores, schools & offices, industrial sectors, entertainment and others (real estate, public spaces).
Key countries of North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe, Middle East and Africa are covered.
The signage industry is projected to witness CAGR of 4.3% between 2025 and 2035.
The global signage industry stood at USD 36.7 billion in 2024.
Global signage industry is anticipated to reach USD 57.6 billion by 2035 end.
South Asia & Pacific is set to record a CAGR of 6.0% in assessment period.
The key players operating in the signage industry are FASTSIGNS International. Inc., Color-Ad, Modulex A/S and Walton Signage Corporation.
Explore Tech in Packaging Insights
Signage Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
