This Global Digital Signage System market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Global Digital Signage System market.
Digital signage system,also termed as dynamic signage system,is used for transmitting and displayingdigital contents, such as animations, audio-visual, text and images.The system composites a playback device, a network and server, software and display device.The player or playback device is responsible for repetition of content onto the screen. The system’s capabilities are enhanced viaa wired or wireless network connectivity platform, whichenables the system to communicate with other connected devices.In addition, wireless network connectivity allows the user to access the digital signage system from anywhere, enhancingcontroland monitoringexperience of the system and its content.
The digital signage system eliminates the use of materials like paper and paint required for traditional signage systems, making it more eco-friendly. It can be used for high target advertisement. Furthercapabilities like extending its display size by connecting with other multiple screens, real-time content update, remote access, monitoring and controlling, data transmission via compressed files, fan-less design for preventing malfunctioning, energy-saving, tamper-resistant, cost-effectiveness, dynamic and interactivityare some of the key factors that are increasing the usage of digital signage systems. Moreover, decline in price of display devices, rising scope of GPS market, increasing demand for digital out-of-home (DOOH) applications and a growing demand for additional integrated features in digital signage systems are expected to increase the scope of digital signage software market as well. However, the digital signage market is facing a few challenges, such as high initial cost associated with its installation, huge investment in its maintenance, content creation, support and hardware & software.
Market Growth Analysis
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
The digital signage system market is expected to grow at a significant rate, reflecting a double-digital growth in its CAGR over the forecast period, from 2014 to 2020.Among all the regions, North America and Europe have the largest market share in digital signage market, however,Asia-Pacific is expected to emerge as a promising market in the near future, of which India and China would take the lead.
The key participants in this market focus on acquisition and merger strategies to outperform their competitors. For example, in 2014, Barco acquired X2O Media to expand its technology platform, connectivity capabilities andglobal presence, and strengthen its operations in digital signage system market. Further, in April 2013, RMG Networks acquired an intelligent visual communication provider,Symon Communications in order to strengthen its technological competenciesand expand its digital signage offering and customer base.Some of the key players identified in the digital signage market areCisco Systems, Inc.,Samsung Electronics Co., Ltd., NEC Display Solutions, Ltd.,BroadSign International, Inc., Panasonic Corporation,Smart Digital Signage Inc., Out Front Digital Communications, Israk Technology, Net Display Systems PADS, WinMate Communication Inc., Visix, Inc., Corum Digital Corporation, Almo Professional A/V, ADFLOW Networks and Mermaid vTouch Pro.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps qualitative impact of various market factors on market segments and various geographies.
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The research report presents a comprehensive assessment of market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology. Research report provides analysis and information by categories such as market segments, geographies, technology, software, system type and applications. Report covers exhaustive analysis on
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
Regional analysis includes
- North America
- Latin America
- Asia Pacific
- Western Europe
- Eastern Europe
- Middle East & Africa
- Detailed overview of parent market
- Changing market dynamics of the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and product offerings
- Potential and niche segments/regions exhibiting promising growth
- A neutral perspective towards market performance
- Must-have information for market players to sustain and enhance their market footprint