Sugar-Free Gummy Market Outlook (2023 to 2033)

The sugar-free gummy market is estimated to secure a valuation of US$ 627 Million in 2023 and is estimated to rise to US$ 1040 Million by 2033. The market is anticipated at a CAGR of 5.2% during the forecast period. The factors accelerating the demand for sugar-free gummies are as follows-

  • Increased awareness about the healthy nutritional products
  • Growing consumer awareness regarding the consumption of sugar-free products
  • Increasing adoption and consumption of sugar-free gummy
  • Growing consumer preference for flavored gummies.
  • Rising consumer preferences for healthy products
  • Ready-to-eat food products gaining traction
  • Rapid expansion and development of the food & pharmaceutical industry
  • The largest share of the sugar-free gummy market has been in North America

The sugar-free gummy is a chewable supplement with different flavors made up of active minerals, vitamins, and gelling agents, sweeteners and is easy to swallow and digestible. The high prevalence of vitamin deficiency among individuals is triggering the demand for a sugar-free gummy market. The increasing application of sugar-free gummies in food & beverage and pharmaceuticals is increasing the demand for sugar-free gummies during the forecast period.

Due to the changing lifestyle, the growing awareness towards healthy and nutritional products and increased consumer spending is expected to drive the sugar-free gummy market over the forecast period.

Some of the other factors which are expected to increase the acceptance of sugar-free gummies are easy availability, economical price, and nutritional benefits. To induce more consumers toward the sugar-free gummy the manufacturer are producing gummies in different flavors and formats like gummy bears, cherry, worm, and rings.

North America is expected to dominate among all the regions in the sugar-free gummy market. The increasing awareness regarding sugar consumption and rising inclination towards sugar-free food are likely to drive market growth in the region. The rapidly growing retail sector in the region spurs the growth of the sugar-free gummy market.

Europe is expected to be the fastest-growing region in the sugar-free gummy market as consumers spending on healthy and low-calorie, low-sugar products are high. Sugar-free gummy consumption has dramatically increased in Europe. Also, the increasing demand from the countries like United Kingdom and Germany is expected to boost the market demand.

The key players operating in the sugar-free gummy market include trolly, Brach’s, Costo’s Vitafusion, Jelly Belly Sugar-Freee jelly Beans, Pharmavite LLC, NutraNext, LLC & Life Science Nutritionals among others.

The market for sugar-free gummies is highly competitive and is expected to grow in the coming time. The leading players in the market are offering organic and innovative flavors to enhance their product portfolio, and also introducing a wide range of new sugar-free gummy products to gain market share. Also, the market players are focusing heavily on social media marketing, advertisement, and innovative packaging solutions.

For instance, in April 2022 - Nature made announced the launch of wellblends, a complete line of scientifically curated health products to keep a wellness cycle of sleep, stress, and immune health balance.

The future of the sugar-free gummy market looks promising as the market is expected to grow on the back of increased deficiency of various vitamins and minerals among individuals and a growing number of health-conscious populations in the world and the increased trend for weight loss and consumption of sugar-free products.

New start-ups are entering the market and manufacturing sugar-free gummies with high nutritional content and long shelf life to cater to increased demand for the product.

For instance, founded in 2021- the gummy project is the internet’s first brand offering gummies, they offer gummies in different flavors like peach, watermelon, strawberry, orange, and more. All these gummies are low in sugar and plant-based.

Data Point Key statistics
Expected Market value in 2023 US$ 627 Million
Projected Market Value in 2033 US$ 1040 Million
Growth Rate (2023 to 2033) CAGR of 5.2%

Sugar-free gummy also known as soft chew supplements are sweets that not only good in taste but incorporated with nutritional components offer consumers a more pleasant and tasty way to take vitamins and supplements. The components present in sugar-free gummies includes active minerals and vitamins, gelling agents (gelatin, agar-agar, and pectin), bulk sweetener agents (polyalcohol, organic sweeteners), and water.

Due to consumers' inclination towards vitamin sources and additional attributes, sugar-free gummies have attracted a huge consumer base within the past few years as they are specially formulated to guarantee consumer adherence, are custom made, and have enhanced stability avoiding color oxidation.

Sugar-free gummy is widely produced by food manufacturers as an ingredient owing to high preference from both kids and adults. The sugar-free gummy market is estimated to increase suggestively due to swift growth in end-user consumption as they are a popular alternative to pill in the dietary supplement aisle.

Asia Pacific sugar-free gummy market is anticipated to grow significantly, as the industries in this region are the significant producers and exporters of gummies. Sugar-free gummy demand is projected to gain high traction in food and candy manufacturing industries in the region will positively impact the market growth in the short term forecast period.

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Sugar-Free Gummy Witness a Lucrative Demand from the Food Industry

The market is attributed to the widespread application of sugar-free gummy in the food industry and the pharmaceutical industry is witnessing an upsurge in demand since it is one of the most valuable nutritive sugar-free supplement available in the market. The factors facilitating the growth of the market is the consumer’s inclination towards sugar-free diets and supplements.

Texture differences and flavor combinations play a crucial role in the growth of the sugar-free gummy market. The ever-increasing pharmaceutical and food industry is the primary driver for the escalating demand for soft chew supplements, producers utilize attractive packaging techniques that help potential customers understand if the product is right for them.

However, some loopholes can act as restraints in the growth of the global sugar-free gummy market. The risk of gastrointestinal discomfort - bloating or diarrhea- has been the biggest bottle-neck hampering the growth of the global sugar-free gummy market.

Global Sugar-Free Gummy: Key Players

Some of the industry participants include

  • Trolli
  • Brach’s
  • Costo’s Vitafusion
  • Jelly Belly Sugar-free Jelly Beans
  • Pharmavite LLC
  • Nutranext
  • LLC and Life Science Nutritionals Inc
  • Others.

The manufacturers are mostly involved in the production of Sugar-free Gummy and their byproducts for their utilization in various sectors.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Opportunities for Global Sugar-Free Gummy Market Participants

In terms of volume, Asia Pacific accounts for the dominating share in the global sugar-free gummy market in 2019. The region is likely to experience the significant growth in the next few years. Thus, it is anticipated to maintain its dominance during the forecast period.

Asia Pacific and North America are predicted to offer fast-growing markets for sugar-free gummy during the forecast period. Increasing demand for nutritive supplements from the food industry and rapid developments in the pharma industry is projected to drive the demand for sugar-free gummy market in these regions.

The Report Covers Exhaustive Analysis on

  • Sugar-free Gummy market segment
  • Sugar-free Gummy market dynamics
  • Sugar-free Gummy market size
  • Sugar-free Gummy supply and demand
  • Current trends/issues/challenges pertaining to Sugar-free Gummy market
  • Competition landscape and emerging market participants in Sugar-free Gummy market
  • Technology related to production/processing of Sugar-free Gummy
  • Value chain analysis of the Sugar-free Gummy market

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Regional Analysis Includes

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (Germany, United Kingdom, France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, South Africa, Rest of MEA)

The Sugar-free Gummy market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Sugar-free Gummy market report projects the attractiveness of each major segment over the forecast period.

Global Sugar-Free Gummy: Market Segmentation

On the basis of nature:

  • Organic
  • Conventional

On the basis of source:

  • Animal based
  • Plant based

On the basis of customer orientation:

  • Adult gummies
  • Kids gummies
  • Prenatal gummies
  • Heart gummies
  • Pet gummies

On the basis of packaging:

  • Bottles & Jars
  • Stand-Up Pouches
  • Other Packaging Type

On the basis of distribution channel:

  • Direct Sales
  • Modern Trade
  • Convenience Stores
  • Departmental Store
  • Specialty Store
  • Drug Store/Pharmacies
  • Online Retailers
  • Other Sales Channels


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