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Sugar-Free Sweets Market Outlook (2023 to 2033)

The sugar-free sweets market is estimated to secure a valuation of US$ 2.4 Billion in 2023 and is estimated to rise to US$ 3.9 Billion by 2033. The market is anticipated at a CAGR of 4.9% during the forecast period. The factors accelerating the demand for sugar-free sweets are as follows-

  • The increasing popularity of a sugar-free confectionary product
  • Increasing cases of diabetic patients globally
  • Increased technological advancement in sugar-free food products
  • Increasing adoption and consumption of sugar-free sweets
  • Favourable government initiatives for product development
  • Increased consumption of sugar-free products globally
  • Increasing demand for gluten-free products
  • Growing popularity of plant-based sugar-free sweets
  • Easy Availability of raw material
  • North America dominates the sugar-free sweets market
  • Rapidly growing advances in the food and beverage industry

The increasing number of diabetic cases has created an opportunity for the sugar-free sweets market. Sugar-free sweets are low calorie comprising zero sugar, sugar-free sweets are sweetened with sugar substitutes to offer the same taste as sugar.

The factors such as growing health consciousness among consumers and awareness about the health benefits of sugar-free sweets fuelled the market demand globally.

North America accounts for the largest share of the sugar-free sweets market. The major share of the regional market is attributed to the growing number of obese & diabetic populations, increased health and wellness concerns, and strong demand for sugar-free products.

Europe is expected to dominate the market over the forecast years owing to the increasing demand for sugar-free deserts from the food industry and rapid growth in the confectionary industry in the region.

Asia Pacific is expected to record growth at a higher pace with increasing cases of diabetes, increased focus on health and wellness, and increased availability of sugar-free sweets.

The leading players operating in the sugar-free sweets market include Nestle S.A., Chupa Chups S.A., Cadbury Plc., Kraft Foods Inc, Ferrero SpA, the Harshley Company, Perfetti Van Mille S.P.A., Adamas & Brooks Candy, Jelly Belly Candy, AS Kalev, Mapro Industries Ltd., Barambo Ltd, Roshen Kondyteratsia, GBO Mendelez International and Croatian company Kra dd HARIBO dunhiills PLC, Lotte Confectionary Co ltd, WM Wrigley JR Company & Lindt & sprungli among others.

The global sugar-free sweets market is characterized by the presence of multiple manufacturers, rendering the market highly competitive, the market is so competitive that market players enter into strategic partnerships with well-known brand labels to expand their business capability and reach. In addition, these players integrate various innovations to offer a wide range of products.

For instance -Harshey’s launched a range of sugar-free chocolates under its Zero Sugar Brand. The chocolates are made with erythritol and contain no added sugar, a healthier alternative to regular chocolates.

The sugar-free sweets market is expected to grow in the coming years. The increased consumption of confectionary products is expected to drive market growth during the forecast period. the growing concerns about health issues like cardiovascular diseases, obesity, and other has moved consumers towards sugar-free sweets.

The sugar-free sweets market has seen significant growth in recent years, as consumer becomes more interested in sugar-free products and low-calorie food options. The increased population moving towards healthier sweet products leads to an increase in demand for sugar-free sweets. Several start-ups operating in this space, offering innovative and delicious sugar-free sweets with nutritional benefits to consumers.

For instance, founded in 2014 - Sugar-free mart is an online marketplace for sugar-free sweets. It provides sugar-free products like sugar-free/low-sugar cakes, cookies, honey, beverages, artificial sweetener, etc.

Data Point Key statistics
Expected Market value in 2023 US$ 2.4 Billion
Projected Market Value in 2033 US$ 3.9 Billion
Growth Rate (2023 to 2033) CAGR of 4.9%

Sugar-free sweets are made with natural sugar and without preservatives. Sugar-free sweets manufacturers also claims kosher-certified gelatin to guarantee transparency in tracing and comfort ethical disquiets.

As customers continue to seek for acceptable indulgences, sweets manufacturers have stepped up to fill the void by removing the classic treat’s constituent deck and experimenting with inclusions and flavors as they are specially formulated to guarantee consumer adherence, are custom made, and have enhanced stability avoiding color oxidation.

Sugar-free sweets are widely produced by food manufacturers owing to high demand from diabetic population. The sugar-free sweets market is expected to grow rapidly in forecast period because awareness of health and wellness is rising across the globe.

Asia Pacific sugar-free sweets market is anticipated to grow significantly, as the industries in this region are the significant producers and exporters of sweets with innovative flavors and wide range of varieties ranging from sophisticated packaging and individually wrapped sweets.

Growing demand for sugar free confectionery owing to the properties provided by them such as taste, healthy snacking, and convenience is further boosting the demand for sugar free sweets. The number of health-conscious and vegan population is rising rapidly due to which demand for gluten-free and plant-based sugar-free sweets is increasing.

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Sugar-Free Sweets Witness a Lucrative Demand from the Food Industry

Sugar-free sweets has various applications in the food industry and particularly in confectionary industry. The increasing confectionary industry is the primary reason for the escalating demand for soft chew ingredients, producers utilize attractive packaging techniques mentioning clean labels about the product being non-GMO and Kosher certified that help potential customers to understand if the product is right for them or not.

Moreover, sugar-free sweets seeking rising popularity in the café restaurants and hotels. Due to a spreading café culture specifically amongst millennials is beneficial for sugar-free sweets market.

Texture differences and flavor combinations play a crucial role in the growth of the sugar-free sweets market. The gluten-free trend is also spurring confectionary business manufacturers to explore other ingredients to provide exclusive desserts for consumers who do not want to consume gluten.

Sugar-free sweets cakes and other confectionery desserts are seeing an increasing appearance on the demand for sugar-free sweets.

Global Sugar-Free Sweets: Key Players

Few industry participants include:

  • Nestl SA
  • Chupa Chups SA.
  • Cadbury PLC.
  • Kraft Foods Inc.
  • Ferrero SpA.
  • The Hershey Company
  • Perfetti Van Melle S.P.A.
  • Adams and Brooks Candy
  • Jelly Belly Candy
  • AS Kalev
  • Mapro Industries Ltd.
  • Barambo Ltd.
  • Roshen Kondyterska Korporatsia
  • GBO Mendelez International, and Croatian company Kra dd HARIBO Dunhills (Pontefract) PLC
  • Lotte Confectionery Co Ltd
  • WM Wrigley JR Company, and Lindt & Sprungli
  • Others.

The manufacturers are mainly focusing on mergers and acquisitions

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Opportunities for Global Sugar-Free Sweets Market Participants

In terms of volume, Asia Pacific is dominating in the global sugar-free sweets market in 2019 and expected to continue its leading position in the forecast period. North America is predicted to offer fast-growing markets for sugar-free sweets during the forecast period.

Increasing demand for sugar-free desserts from the food industry and rapid developments in the confectionary industry is projected to drive the demand for sugar-free sweets market in these regions.

The Report Covers Exhaustive Analysis on

  • Sugar-free sweets market segment
  • Sugar-free sweets market dynamics
  • Sugar-free sweets market size
  • Sugar-free sweets supply and demand
  • Current trends/issues/challenges pertaining to sugar-free sweets market
  • Competition landscape and emerging market participants in sugar-free sweets market
  • Technology related to production/processing of sugar-free sweets
  • Value chain analysis of the sugar-free sweets market

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Regional Analysis Includes

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (Germany, United Kingdom, France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, South Africa, Rest of MEA)

The sugar-free sweets market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the sugar-free sweets market report projects the attractiveness of each major segment over the forecast period.

Global Sugar-Free Sweets: Market Segmentation


  • Organic
  • Conventional


  • Animal based
  • Plant based

Product type:

  • Jellies and Gums
  • Hard-boiled Sweets
  • Toffees and Caramels
  • Medicated Confectionary
  • Mints
  • Others (Marshmallows, Nougat, Lollipops, and Liquorice)


  • Bottles & Jars
  • Stand-Up Pouches
  • Others

Distribution channel:

  • Direct Sales
  • Modern Trade
  • Convenience Stores
  • Departmental Store
  • Specialty Store
  • Drug Store/Pharmacies
  • Online Retailers
  • Other Sales Channels


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