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A Complete Study of Thermal Printing in Korea from 2023 to 2033

The overall value for the adoption of thermal printing in Korea in 2023 is estimated to be US$ 434.3 million. The demand for thermal printing in Korea is expected to develop at a 4.9% CAGR over the projected period. According to our forecasts, the net revenue generated from sales of thermal printers in the country is likely to reach up to US$ 694.9 million by 2033.

Attributes Details
Industry size of Korea in 2023 US$ 434.3 million
Expected Industry Size of Korea by 2033 US$ 694.9 million
Forecasted CAGR between 2023 to 2033 4.9%

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Key Insights on the Thermal Printing Sector of Korea

  • Thermal printers can use different colored ribbons to derive appropriate print look and lifespan that make them highly desirable in manufacturing industries of Korea.
  • In 2018, thermal printer sales in Korea generated around US$ 349.4 million in revenue, with a steady 4% annual increase in thermal printing usage between 2018 and 2022, resulting in a total of US$ 414.5 million in 2022.
  • Korea has a well-established technology infrastructure and a robust manufacturing ecosystem. This makes it an ideal environment for the growth of the thermal printing industry. Additionally, the country's strategic location in Asia provides access to key markets in the region.

Top Key Trends Influencing Demand for Thermal Printing in Korea

  • Thermal printing technique provides a diverse selection of label stocks that are reliable even in extreme weather conditions in Korea. Therefore, the increasing volume of packaged consumer products in the country is projected to boost the demand for thermal printing in Korea.
  • The success of thermal printing in Korea also largely depends on the availability of thermal printable paper in sufficient amounts at an affordable price. Due to recent scientific developments in paper technology, thermal paper companies in Korea are expected to produce goods with significantly better tolerance and longer lifespan.
  • The retail industry is emerging as the prominent end user of thermal printing in Korea, since POS printers are designed to provide transaction receipts instantaneously. Additionally, thermal printers are more compact than portable desktop computers, which makes them more adaptable and convenient.
Sudip Saha
Sudip Saha

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Comparative View of Thermal Printing Industry in Key Adjacent Regions

A regional breakdown on thermal printing technology and products shows that Korea's thermal printing sector falls behind that of Japan and the global level as a whole. Japan and the global industry are expected to witness a higher growth rate in the adoption of thermal printing technologies over the next ten years as well.

Demand for Thermal Printing in Korea:

Attributes Demand for Thermal Printing in Korea
CAGR (2023 to 2033) 4.9%
Valuation (2023) US$ 434.3 million
Key Trend Growing use of thermal printing technology in retail sector as direct thermal media least expensive yet suitable thermal grades of receipt sheets
Key Challenge The excess heat generated during printing usually destroys the print head and increases its cost of repair and maintenance

Popularity of Thermal Printing in Japan:

Attributes Popularity of Thermal Printing in Japan
CAGR (2023 to 2033) 5.7%
Valuation (2023) US$ 700 million
Key Trend Since thermal print can generate even a very thin 2.5 mil barcode, there exists a higher preference for thermal barcode printers in Japan
Key Challenge Stringent regulations to reduce the use of papers and other physical printing materials could limit the use of thermal printing.

Adoption Scenario of Thermal Printing in Global Context:

Attributes Adoption Scenario of Thermal Printing in Global Context
CAGR (2023 to 2033) 7.8%
Valuation (2023) US$ 13.3 billion
Key Trend Growing deployment of portable thermal printers at kiosks to print the receipts quickly and promoting a convenient purchase experience.
Key Challenge The introduction of new technologies such as Radio Frequency Identification Device (RFID), is expected to stymie industry growth.

Category-wise insights

Printers with Thermal Transfer (TT) are Selling Higher in Korea

The transfer technology (TT) holds around 46.6% of the total revenue generated in Korea from thermal printer sales in 2023.

Thermal transfer (TT) technology is widely used in the medical field, as thermal printers are often employed to produce large and lengthy prints of electrocardiographs. With spending on projects to establish healthcare infrastructure growing in Korea, this segment is expected to see further growth in the coming days.

Thermal Printing in Korea based on Printing Technology Thermal Transfer (TT) Technology
Total Share (2023) 46.6%

Barcode Printers Constitute the Leading Printer Type Segment in Korea

Barcode printers segment has been calculated to account for roughly 39% of the total sales in Korea in the year 2023.

The said category of thermal printers commands such a dominant position as the barcode printers are extremely versatile and can print on a wide range of materials. Further innovations to improve the capacity of barcode printers to print on polyesters, PTFE, Tyvek, and so on is anticipated to surge the share of this segment in Korea.

Thermal Printing in Korea based on Printer Type Barcode Printers
Total Share (2023) 39.0%

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Competitive Landscape

Given the existence of several industry players in Korea for the manufacturing of electronic gadgets and computer accessories, the thermal printing sector is highly competitive in the country. The development of new products to integrate mobile barcoding technology and electronic shelf labeling machines could be the key focus for manufacturers in Korea.

Recent Developments in Thermal Printing in Korea

  • In May 2021, Fujifilm Corporation introduced its new thermal photo printer, the ASK-500, which features an easier supply replacement process compared to its earlier model, the ASK-300. The product also provides more flexibility in print sizes for users and is expected to create new business opportunities in Korea and some other countries.
  • In May 2023, Domino Printing introduced the Vx Series printers designed for flexible food packaging lines. The new Vx Series printers include two versions of thermal transfer (TTO) coders that can print codes on bottles, films, wrapping paper, sachets, and stick packs. The printer is entirely electric and also reduces ribbon usage by up to 60% due to four print modes, while still providing high quality at up to 300 dpi. The company also claims the printer does not require compressed air, ultimately reducing power consumption and operational expenses.

Key Players for Thermal Printing in Korea

  • Zebra Technologies Co., Ltd.
  • Honeywell (formerly Datamax-O'Neil)
  • Sato Corporation
  • TSC Auto ID Technology Co., Ltd.
  • Printronix Co., Ltd.
  • Fujifilm Co., Ltd.
  • BIXOLON Co., Ltd.
  • Postek Electronics Co., Ltd.
  • Citizen Systems
  • Epson Korea
  • Sam4S Korea
  • Sewoo Electronics Co., Ltd.
  • Star Micronics Co., Ltd.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 434.3 million
Projected Industry Size by 2033 US$ 694.9 million
Anticipated CAGR between 2023 to 2033 4.9% CAGR
Historical Analysis of Demand for Thermal Printing in Korea 2018 to 2022
Demand Forecast for Thermal Printing in Korea 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Thermal Printing in Korea, Insights on Global Players and their Industry Strategy in Korea , Ecosystem Analysis of Local and Korea Providers
Key Companies Profiled
  • Zebra Technologies Co., Ltd.
  • Honeywell (formerly Datamax-O'Neil)
  • Sato Corporation
  • TSC Auto ID Technology Co., Ltd.
  • Printronix Co., Ltd.
  • Fujifilm Co., Ltd
  • BIXOLON Co., Ltd.
  • Postek Electronics Co., Ltd.
  • Citizen Systems
  • Epson Korea
  • Sam4S Korea
  • Sewoo Electronics Co., Ltd.
  • Star Micronics Co., Ltd.
Key Provinces Analyzed while Studying Opportunities in Thermal Printing in Korea
  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju

Key Segments Covered in Korea Thermal Printing Industry Survey

By Printer Type:

  • Barcode Printer
  • POS Printer
  • Kiosk & Ticket Printer
  • RFID Printer
  • Card Printer

By Printing Technology:

  • Direct Thermal
  • Thermal Transfer
  • Dye Diffusion Thermal Transfer

By End Use Industry:

  • Retail & Wholesale
  • Transportation & Logistics
  • Healthcare
  • Travel & Hospitality
  • Media & Entertainment
  • Manufacturing
  • Government
  • Other End Use Industries

By Key City/Province:

  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju
  • Rest of Korea

Frequently Asked Questions

What is the Projected Growth Rate for the Thermal Printing Adoption in Korea?

The anticipated CAGR for the thermal printing industry in Korea through 2033 is 4.9%.

How big will the Thermal Printing Business in Korea?

Thermal printing business industry size in Korea is likely to be around US$ 694.9 million by 2033.

What is the Key Strategy of Thermal Printing Companies in Korea?

Thermal printing companies are targeting retail sector to boost sales.

Which is the Leading Thermal Printing Technology Type Segment in Korea?

Thermal transfer technology accounts for 46.6% revenue share in Korea in 2023.

Which Thermal Printer Product Type has Higher Adoption in Korea?

Adoption of barcode thermal printers currently garners 39.0% of total sales in Korea.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity /p>

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Printer Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Printer Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Printer Type, 2023 to 2033

        5.3.1. Barcode Printers

        5.3.2. POS Printer

        5.3.3. Kiosk & Ticket Printer

        5.3.4. RFID Printers

        5.3.5. Card Printers

    5.4. Y-o-Y Growth Trend Analysis By Printer Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Printer Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Printing Technology

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Printing Technology, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Printing Technology, 2023 to 2033

        6.3.1. Direct Thermal (DT)

        6.3.2. Thermal Transfer (TT)

        6.3.3. Dye Diffusion Thermal Transfer (D2T2)

    6.4. Y-o-Y Growth Trend Analysis By Printing Technology, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Printing Technology, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Format Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Format Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Format Type, 2023 to 2033

        7.3.1. Industrial

        7.3.2. Desktop

        7.3.3. Mobile

    7.4. Y-o-Y Growth Trend Analysis By Format Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Format Type, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Industry

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Industry, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Industry, 2023 to 2033

        8.3.1. Retail & Wholesale

        8.3.2. Transportation & Logistics

        8.3.3. Healthcare

        8.3.4. Travel and Hospitality

        8.3.5. Media & Entertainment

        8.3.6. Manufacturing

        8.3.7. Government

        8.3.8. Others

    8.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. South Gyeongsang

        9.3.2. North Jeolla

        9.3.3. South Jeolla

        9.3.4. Jeju

        9.3.5. Rest of Korea

    9.4. Market Attractiveness Analysis By Region

10. South Gyeongsang Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    10.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Printer Type

        10.2.2. By Printing Technology

        10.2.3. By Format Type

        10.2.4. By Industry

    10.3. Market Attractiveness Analysis

        10.3.1. By Printer Type

        10.3.2. By Printing Technology

        10.3.3. By Format Type

        10.3.4. By Industry

    10.4. Key Takeaways

11. North Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Printer Type

        11.2.2. By Printing Technology

        11.2.3. By Format Type

        11.2.4. By Industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Printer Type

        11.3.2. By Printing Technology

        11.3.3. By Format Type

        11.3.4. By Industry

    11.4. Key Takeaways

12. South Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Printer Type

        12.2.2. By Printing Technology

        12.2.3. By Format Type

        12.2.4. By Industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Printer Type

        12.3.2. By Printing Technology

        12.3.3. By Format Type

        12.3.4. By Industry

    12.4. Key Takeaways

13. Jeju Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Printer Type

        13.2.2. By Printing Technology

        13.2.3. By Format Type

        13.2.4. By Industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Printer Type

        13.3.2. By Printing Technology

        13.3.3. By Format Type

        13.3.4. By Industry

    13.4. Key Takeaways

14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Printer Type

        14.2.2. By Printing Technology

        14.2.3. By Format Type

        14.2.4. By Industry

    14.3. Market Attractiveness Analysis

        14.3.1. By Printer Type

        14.3.2. By Printing Technology

        14.3.3. By Format Type

        14.3.4. By Industry

    14.4. Key Takeaways

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Printer Type

        15.3.3. By Printing Technology

        15.3.4. By Format Type

        15.3.5. By Industry

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Mechatro, Inc

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. Hwasung System

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. J Stephen Lab Ltd

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. Durico C And T Inc.

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. NCR Corporation

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Honeywell International Inc.

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Zebra Technologies Corporation

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. Fujitsu Limited

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. HP Development Company, L.P.

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. Toshiba Tec Corporation

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

        16.1.11. Brother Industries, Ltd.

            16.1.11.1. Overview

            16.1.11.2. Product Portfolio

            16.1.11.3. Profitability by Market Segments

            16.1.11.4. Sales Footprint

            16.1.11.5. Strategy Overview

                16.1.11.5.1. Marketing Strategy

                16.1.11.5.2. Product Strategy

                16.1.11.5.3. Channel Strategy

        16.1.12. Star Micronics Co., Ltd.

            16.1.12.1. Overview

            16.1.12.2. Product Portfolio

            16.1.12.3. Profitability by Market Segments

            16.1.12.4. Sales Footprint

            16.1.12.5. Strategy Overview

                16.1.12.5.1. Marketing Strategy

                16.1.12.5.2. Product Strategy

                16.1.12.5.3. Channel Strategy

        16.1.13. NEC Corporation

            16.1.13.1. Overview

            16.1.13.2. Product Portfolio

            16.1.13.3. Profitability by Market Segments

            16.1.13.4. Sales Footprint

            16.1.13.5. Strategy Overview

                16.1.13.5.1. Marketing Strategy

                16.1.13.5.2. Product Strategy

                16.1.13.5.3. Channel Strategy

        16.1.14. Advantech Co., Ltd.

            16.1.14.1. Overview

            16.1.14.2. Product Portfolio

            16.1.14.3. Profitability by Market Segments

            16.1.14.4. Sales Footprint

            16.1.14.5. Strategy Overview

                16.1.14.5.1. Marketing Strategy

                16.1.14.5.2. Product Strategy

                16.1.14.5.3. Channel Strategy

        16.1.15. SATO HOLDINGS CORPORATION

            16.1.15.1. Overview

            16.1.15.2. Product Portfolio

            16.1.15.3. Profitability by Market Segments

            16.1.15.4. Sales Footprint

            16.1.15.5. Strategy Overview

                16.1.15.5.1. Marketing Strategy

                16.1.15.5.2. Product Strategy

                16.1.15.5.3. Channel Strategy

        16.1.16. BIXOLON CO., LTD.

            16.1.16.1. Overview

            16.1.16.2. Product Portfolio

            16.1.16.3. Profitability by Market Segments

            16.1.16.4. Sales Footprint

            16.1.16.5. Strategy Overview

                16.1.16.5.1. Marketing Strategy

                16.1.16.5.2. Product Strategy

                16.1.16.5.3. Channel Strategy

        16.1.17. TSC Auto ID Technology Co. Ltd.

            16.1.17.1. Overview

            16.1.17.2. Product Portfolio

            16.1.17.3. Profitability by Market Segments

            16.1.17.4. Sales Footprint

            16.1.17.5. Strategy Overview

                16.1.17.5.1. Marketing Strategy

                16.1.17.5.2. Product Strategy

                16.1.17.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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