Thermal Printing Market Outlook (2023 to 2033)

The global thermal printing market is estimated to be valued at US$ 13.3 billion in 2023. The market is projected to reach US$ 28.4 billion by 2033, exhibiting a CAGR of 7.8% from 2023 to 2033.

The global thermal printing market is rapidly expanding as a result of growing requirements for thermal printers that are durable and reliable for printing tasks in harsh environments and for high production volumes. As a result, the global thermal printing market is anticipated to expand at a rapid pace during the forecast period of 2023 to 2033.

One of the major factors driving the market is the incorporation of thermal printers into the retail industry. Many people believe that thermal printing is the future of commerce. The printing industry's adoption of novice and sophisticated technology across multiple applications is anticipated to propel the market in the coming years.

Attributes Details
Thermal Printing Market Value (2022) US$ 817.6 billion
Thermal Printing Market Value (2023) US$ 13.3 billion
Thermal Printing Market Expected Value (2033) US$ 28.4 billion
Thermal Printing Market Projected CAGR (2023 to 2033) 7.8%

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2023 to 2033 Thermal Printing Market Outlook in Comparison to Sales Registered from 2018 to 2022

Growing utilization of data capture technologies and autonomous identification to boost efficacy, increasing adoption of thermal printing technology in the current on-demand printing uses, expanding concerns about product security and counterfeiting, the emerging use of RFID and barcode thermal printers in the fast-growing e-commerce business, and increasing implementation of wireless technologies in mobile printers are emerging as significant catalysts for the global market.

The thermal printing market was estimated to grow at a CAGR of 5.7% over the historical period ranging from 2018 to 2022. Furthermore, thermal printing is viewed as a trending technology in advanced economies including Germany, the United States, and China, among others. Overall, the global thermal printing market is expected to perform even better in the coming years, expanding at a remarkable CAGR of 7.8% through 2033.

How is the requirement for High Speed & Cost-effective Printing Solutions Impacting Thermal Printing Revenue?

Thermal printing solutions provide more reliable and faster printing solutions than traditional impact printers and are thus extensively utilized at POS in retail stores to improve the user experience. The cost-effectiveness of thermal printing solutions in comparison to conventional printing solutions is fueling the global thermal printing market's flourishing.

Emerging countries such as India, China, Brazil, and Mexico which are experiencing substantial economic expansion and the industrial revolution are anticipated to come out as lucrative markets for thermal printing suppliers. These nations are becoming production centers for a variety of products, with vendors focusing on modernizing infrastructure for optimal production.

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How are the Healthcare and Transportation Industries driving growth?

Thermal printer companies are widening their product portfolios and offering value-added products for customers as a consequence of prominent commoditization. RFID (Radio-frequency identification) technology is being prioritized by crucial thermal printing solution suppliers in order to satisfy the ever-growing need for RFID-printed labels in the retail, health care, and transport distribution networks.

Thermal printers are vastly used in healthcare applications to print labels and tags that are compatible with several processes and encourage improved patient flow, bed utilization, and asset allocation. Additionally, the implementation of smart labels, which aid in the instant assessment of patients and medical equipment, is paving up opportunities for thermal printers in the medical industry.

The increasing embrace of automatic identification and data capture innovations for boosting productivity is one of the major variables driving RFID printer adoption as well as aiding the growth of the thermal printing market.

What are the Key Challenges for Thermal Printing Market Growth?

Competitive pricing from emerging players to restrain global thermal printing market growth

Strong rivalry among thermal printer producers is projected to limit market growth in the coming years. Thermal printer companies in China and India have easy accessibility to cheap inexpensive supplies and labor, permitting them to charge low prices for their products. This, in consequence, is anticipated to have an enormous effect on global market participants.

Enhancing functionality and execution, combined with declining prices in industrialized economies such as North America and Europe, have made it difficult for major vendors to maintain an edge over producers from nations that are developing. This is anticipated to impede the market's expansion over the forecast duration.

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Comparative Analysis of the Adjacent Market

Thermal Printing Market:

Differentiating Aspects Thermal Printing Market
CAGR (2023 to 2033) 7.8%
Market Valuation in 2023 US$ 13.3 billion
Projected Market Value in 2033 US$ 28.4 billion
Growth Factors One of the key variables driving the market is the incorporation of thermal printers into the retail industry.
Opportunities A growing incidence of cardiovascular disease is projected to spur the adoption of thermal printers for capturing live rhythm strips, creating lucrative prospects for market participants during the period of projection.
Key Trends Thermal barcode offers convenient and cost-effective approaches to managing inventory, which is likely to increase the popularity of thermal barcode printers from the supply chain sectors in the coming years.

Micro Printing Market:

Differentiating Aspects Micro Printing Market
CAGR (2023 to 2033) 8.7%
Market Valuation in 2023 US$ 600 million
Projected Market Value in 2033 US$ 1,614.76 million
Growth Factors The micro-printing procedure has gained favor in a variety of industries, particularly for enhancing the safety of employee ID cards and driver's licenses, fueling the micro printing market's expansion.
Opportunities Micro printing evolves, combined with cost-effective approaches and, has broadened its usage in a variety of sectors.
Key Trends UV invisible ink, also referred to as invisible ink, has advanced rapidly. Additionally, micro printing is frequently employed for anti-counterfeiting, with UV Invisible Inks adopting a substantial part in stamp and currency micro printing.

Country-wise Insights

What is Driving Thermal Printing Demand in the United States?

The United States is regarded as an effective market for thermal printing structures, as numerous businesses delivering thermal printers and supplies have established their operations in the country in order to capture a large set of consumers and thus achieve economies of scale. According to the report, the United States was expected to account for 17.4% of the market in 2022.

The market is expected to grow at an increasing pace until 2033. The growing industrialization, urbanization, and increasing financial resources in the United States are projected to fuel the thermal printing marketplace.

Many stores in the United States have made the shift from impact printers to more contemporary, thermal-only options. enterprises are focusing more on lowering printing expenses, ecological effects, and printer maintenance expenses, among other things. Furthermore, the existence of significant firms in the area, such as Honeywell, favors the retail, transportation, and logistics fields, which are anticipated to fuel the growth of the thermal printing market in this country.

Why is India regarded as an appealing Thermal Printing Landscape?

During the forecast duration, the thermal printer market in India is anticipated to expand at a significant CAGR. Rising demands from multiple end-user sectors, as well as the mainstreaming of novel technologies, are projected to propel the Indian thermal printer market throughout the forecast period. Furthermore, corresponding advantages including affordable prices, longevity, and printing pace, among others, are expected to boost the market's development in the coming years.

Furthermore, as the medical and retail sectors expand, the market for thermal printing may expand. Thermal printing solutions provide higher-quality and faster printing solutions than traditional impact printers and are thus extensively utilized at POS in retail outlets to improve the user experience. Thermal printer in India is anticipated to expand at a CAGR of 9.3% over the forecast period.

How Lucrative is the Brazilian Thermal Printing Business Scenario?

Brazilian label printers and converters are more proficient than most developing nations, and they keep spending on cutting-edge technology to guarantee they can provide superior goods and services to both global and local end users.

With a booming middle-class population and a wide-ranging retail ecosystem, such as Brazil's massive market, lucrative prospects exist. Despite the fact that Brazil faces few political and economic challenges, such as high fiscal deficits, the market outlook remains optimistic. Furthermore, rising competition between national and global players is expected to fuel growth in the Brazilian thermal printing market.

Category-wise Insights

Why is Thermal Transfer Printing Technology Acquiring Traction?

Thermal transfer technology is utilized extensively in the medical sector, where thermal printers generate significant and lengthy printouts, such as electrocardiograms. Thermal producers of paper are able to generate products with substantially greater tolerance and longer life due to recent technological advancements in thermal technology. Thermal transfer printers create more legible, long-lasting prints than direct thermal printers, which are inclined to smudge and fade away gradually.

Thermal printing technology offers a wide range of label stocks that are resistant to a variety of challenging environments such as water, heat, acid, and direct sunlight. In 2022, the transfer technology segment was expected to account for 46.2% of the market.

Why will the Barcode Printers Segment dominate the Market?

In 2022, the barcode printers segment had the highest share of revenues at 40.2% in the worldwide thermal printing market. Barcode printers are incredibly adaptable since they may print on a broad spectrum of materials, including paper, polyesters, PTFE, Tyvek, etc., and they may utilize an array of ribbons to achieve the desired print appearance and longevity.

High-quality print can produce even a very thin 2.5 mil barcode, and as a result of these benefits, there is a growing demand for thermal barcode printers, which is contributing to sales growth in this segment.

Recent Developments

The global thermal printing market has a fragmented competition landscape, with top players focusing on partnerships and collaborations with local and regional producers and retailers in order to bolster their competitive edges and broaden their global footprints.

  • HP Development Company declared a new alliance in October 2020 with Additive Manufacturing Technologies (AMT), an international leader in safe and sustainable industrial automated chemical-vapor smoothing (post-processing) systems for cumulatively created components to drive scale growth for industrial 3D printed parts across sectors including automotive, industrial, medical, and sports equipment.
  • Honeywell International Inc. revealed a cooperation agreement with IDEMIA, the global leader in Augmented Identity, in February 2021 to develop and cultivate an intelligent building ecosystem that offers a more effortless and superior experience for both users and occupants.
  • Epson introduced the ColorWorks C6000 series on-demand label printers on January 22, 2020, as a color upgrade to consumers who presently utilize black-only thermal transfer choices.

Report Scope

Report Attribute Details
Growth Rate CAGR of 7.8% from 2023 to 2033
Market Value in 2023 US$ 13.3 billion
Market Value in 2033 US$ 28.4 billion
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ billion and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • India
  • Malaysia
  • Singapore
  • Thailand
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa
  • Israel
Key Segments Covered
  • Printer Type
  • Printing Technology
  • Industry
  • Region
Key Companies Profiled
  • NCR Corporation
  • Honeywell International Inc.
  • Zebra Technologies Corporation
  • Fujitsu Limited
  • HP Development Company, L.P.
  • Seiko Epson Corporation
  • Toshiba Tec Corporation
  • Brother Industries, Ltd.
  • Star Micronics Co., Ltd.
  • NEC Corporation
  • Advantech Co., Ltd.
  • SATO HOLDINGS CORPORATION
  • BIXOLON CO., LTD.
  • TSC Auto ID Technology Co. Ltd.
  • Citizen Systems
Customization & Pricing Available upon Request

Key Segments profiled in the Thermal Printing Industry Survey

Printer Type:

  • Barcode Printer
  • POS Printer
  • Kiosk & Ticket Printer
  • RFID Printer
  • Card Printer

Printing Technology:

  • Direct Thermal
  • Thermal Transfer
  • Dye Diffusion Thermal Transfer

Industry:

  • Retail & Wholesale
  • Transportation & Logistics
  • Healthcare
  • Travel & Hospitality
  • Media & Entertainment
  • Manufacturing
  • Government
  • Others

Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Frequently Asked Questions

How Much is the Global Thermal Printing Market Value in Present Time?

The global thermal printing market value is likely to be around US$ 28.4 billion in 2023.

What was the Historical Growth Rate for Thermal Printing Services?

The global demand for thermal printing services rose at a CAGR of 5.7% between 2018 and 2022.

What will be the Global Thermal Printing Market Size in Next Ten Years?

The global thermal printing demand is forecasted to accrue almost US$ 28.4 billion by 2033.

What is the Contribution of the United States in the Global Thermal Printing Market?

Focus on lowering printing expenses has enhance the United States market with 17.4% share.

Which Country is Going to Augment the Asia Pacific Thermal Printing Market?

The demand for thermal printing services in India is expected to register 9.3% CAGR till 2033.

Table of Content

1. Executive Summary | Thermal Printing Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Printer Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Printer Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Printer Type, 2023 to 2033

        5.3.1. Barcode Printer

        5.3.2. POS Printer

        5.3.3. Kiosk & Ticket Printer

        5.3.4. RFID Printer

        5.3.5. Card Printer

    5.4. Y-o-Y Growth Trend Analysis By Printer Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Printer Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Printing Technology

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Printing Technology, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Printing Technology, 2023 to 2033

        6.3.1. Direct Thermal

        6.3.2. Thermal Transfer

        6.3.3. Dye Diffusion Thermal Transfer

    6.4. Y-o-Y Growth Trend Analysis By Printing Technology, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Printing Technology, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2023 to 2033

        7.3.1. Retail & Wholesale

        7.3.2. Transportation & Logistics

        7.3.3. Healthcare

        7.3.4. Travel & Hospitality

        7.3.5. Media & Entertainment

        7.3.6. Manufacturing

        7.3.7. Government

        7.3.8. Others

    7.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. South Asia

        8.3.5. East Asia

        8.3.6. Oceania

        8.3.7. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Printer Type

        9.2.3. By Printing Technology

        9.2.4. By Industry

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Printer Type

        9.3.3. By Printing Technology

        9.3.4. By Industry

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Printer Type

        10.2.3. By Printing Technology

        10.2.4. By Industry

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Printer Type

        10.3.3. By Printing Technology

        10.3.4. By Industry

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. United kingdom

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Printer Type

        11.2.3. By Printing Technology

        11.2.4. By Industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Printer Type

        11.3.3. By Printing Technology

        11.3.4. By Industry

    11.4. Key Takeaways

12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Malaysia

            12.2.1.3. Singapore

            12.2.1.4. Thailand

            12.2.1.5. Rest of South Asia

        12.2.2. By Printer Type

        12.2.3. By Printing Technology

        12.2.4. By Industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Printer Type

        12.3.3. By Printing Technology

        12.3.4. By Industry

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Printer Type

        13.2.3. By Printing Technology

        13.2.4. By Industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Printer Type

        13.3.3. By Printing Technology

        13.3.4. By Industry

    13.4. Key Takeaways

14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Australia

            14.2.1.2. New Zealand

        14.2.2. By Printer Type

        14.2.3. By Printing Technology

        14.2.4. By Industry

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Printer Type

        14.3.3. By Printing Technology

        14.3.4. By Industry

    14.4. Key Takeaways

15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Printer Type

        15.2.3. By Printing Technology

        15.2.4. By Industry

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Printer Type

        15.3.3. By Printing Technology

        15.3.4. By Industry

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Printer Type

            16.1.2.2. By Printing Technology

            16.1.2.3. By Industry

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Printer Type

            16.2.2.2. By Printing Technology

            16.2.2.3. By Industry

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Printer Type

            16.3.2.2. By Printing Technology

            16.3.2.3. By Industry

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Printer Type

            16.4.2.2. By Printing Technology

            16.4.2.3. By Industry

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Printer Type

            16.5.2.2. By Printing Technology

            16.5.2.3. By Industry

    16.6. United kingdom

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Printer Type

            16.6.2.2. By Printing Technology

            16.6.2.3. By Industry

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Printer Type

            16.7.2.2. By Printing Technology

            16.7.2.3. By Industry

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Printer Type

            16.8.2.2. By Printing Technology

            16.8.2.3. By Industry

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Printer Type

            16.9.2.2. By Printing Technology

            16.9.2.3. By Industry

    16.10. India

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Printer Type

            16.10.2.2. By Printing Technology

            16.10.2.3. By Industry

    16.11. Malaysia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Printer Type

            16.11.2.2. By Printing Technology

            16.11.2.3. By Industry

    16.12. Singapore

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Printer Type

            16.12.2.2. By Printing Technology

            16.12.2.3. By Industry

    16.13. Thailand

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Printer Type

            16.13.2.2. By Printing Technology

            16.13.2.3. By Industry

    16.14. China

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Printer Type

            16.14.2.2. By Printing Technology

            16.14.2.3. By Industry

    16.15. Japan

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Printer Type

            16.15.2.2. By Printing Technology

            16.15.2.3. By Industry

    16.16. South Korea

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Printer Type

            16.16.2.2. By Printing Technology

            16.16.2.3. By Industry

    16.17. Australia

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Printer Type

            16.17.2.2. By Printing Technology

            16.17.2.3. By Industry

    16.18. New Zealand

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Printer Type

            16.18.2.2. By Printing Technology

            16.18.2.3. By Industry

    16.19. GCC Countries

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Printer Type

            16.19.2.2. By Printing Technology

            16.19.2.3. By Industry

    16.20. South Africa

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Printer Type

            16.20.2.2. By Printing Technology

            16.20.2.3. By Industry

    16.21. Israel

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Printer Type

            16.21.2.2. By Printing Technology

            16.21.2.3. By Industry

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Printer Type

        17.3.3. By Printing Technology

        17.3.4. By Industry

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. NCR Corporation

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Honeywell International Inc.

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Zebra Technologies Corporation

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Fujitsu Limited

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. HP Development Company, L.P.

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Seiko Epson Corporation

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Toshiba Tec Corporation

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Brother Industries, Ltd.

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Star Micronics Co., Ltd.

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. NEC Corporation

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. Advantech Co., Ltd.

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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