An Incisive, In-depth Analysis on the Thermal Printing Market
This study offers a comprehensive, 360 degree analysis on the Thermal Printing market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Thermal Printing market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Thermal printing is defined as a digital printing process that utilises heat from a thermal print head to produce an image or text on chemically treated paper, also termed as thermal or thermo chromic paper. There are two main types of thermal printers, namely, direct thermal printers and thermal transfer printers. In direct thermal printers, heat sensitive or thermal paper is used, wherein characters are printed onto the thermal paper by applying varying amounts of heat. Thermal transfer printers use ribbon as their cartridges. Thermal paper is fed through the slot located between the roller and the print head and the heat then melts the substance present in the ribbon and prints the character onto the paper.
Market Value and Forecast
The global thermal printing market is anticipated to expand at a promising CAGR during the forecast period. Growth of the thermal printing market is mainly driven by expanding retail industry, increasing disposable income, rising global population, rapid industrialisation of emerging markets and strong distribution network of thermal printer manufacturers. Moreover, trends fueling growth of the thermal printing market are transition across various sectors to portable thermal printers, rising adoption in healthcare industry, significant growth potential in developing regions and increasing competition from Chinese vendors.
Segmentation by Technology
The global thermal printing market can be segmented on the basis of technology into direct thermal and thermal transfer.
Segmentation by End-use Industry
On the basis of end-use industry, the global thermal printing market can be segmented into retail, transportation & logistics, healthcare, manufacturing and others. Out of these segments, retail segment dominated the global thermal printing market in 2014, and is expected to continue its dominance in the market through 2025. The healthcare segment is anticipated to record highest CAGR during the forecast period, as utilization of thermal printing technology in this segment is in its early phase of adoption in the emerging economies and is expected to gain traction across various industries in the near future.
Segmentation by Printer type
On the basis of printer types, the global thermal printing market is segmented into POS printer, label & tag printer and RFID printer. Out of these segments, the POS printer segment dominated the global thermal printing market in 2014. However, the POS printer segment is anticipated to lose market share to the RFID printer segment by 2025.
The report provides detailed analysis of the thermal printing market across seven major regions, namely, North America, Western Europe, Asia Pacific Excluding Japan (APEJ), Japan, Eastern Europe, Latin America and the Middle East & Africa. North America dominated the market with over 24% share of the overall thermal printing market in 2014. Western Europe ranked second with over 21% market share in 2014, followed by APEJ. APEJ is anticipated to emerge as the fastest growing region in the thermal printing market over the forecast period.
Key players identified in the global thermal printing market are Zebra Technologies Corporation, Honeywell International Inc, Seiko Epson Corporation, SATO Holdings Corporation, Star Micronics Co., Ltd. Zebra Technologies Corporation and Star Micronics Co., Ltd. These players focus on research and development initiatives to introduce innovative products to attain sustainable advantage over the competition. Moreover, these players also focus on expanding their global presence through strategic mergers and acquisitions and new product development.
FMI study offers a 10-year forecast for the global thermal printing market between 2015 and 2025. The market is expected to register a CAGR of 4.4% during the projected period. The study demonstrates the market dynamics and trends in across seven major regions that influence the current nature and future status of the thermal printing market over the forecast period.
The Future Market Insights report examines the global thermal printing market for the period 2015–2025. The primary objective of the report is to offer updates on the technological advancements made in the thermal printing industry and about the latest trends that are significantly transforming consumer experiences.
Thermal printing is defined as a digital printing process that utilises heat from a thermal print head to produce an image or text on chemically treated paper, also termed as thermal or thermo chromic paper. By technology, thermal printing market is segmented into direct thermal and thermal transfer. Direct thermal printers are the most common type of thermal printers. On the basis of printer type, the thermal printing market is segmented into POS printer,label & tag printer and RFID printer. On the basis of application in the end-use industry, the market is segmented into transportation & logistics, retail, healthcare, manufacturing and others.
FMI covers the thermal printing market performance in terms of global thermal printing revenue split, since this is detrimental to growth of the thermal printing market. This section also includes FMI’s analysis of key trends, drivers and restraints from the supply, demand and economy side, all factors influencing the thermal printing market. Impact analysis of key growth drivers and restraints, based on the weighted average model is included in the thermal printing report to better equip clients with crystal clear decision-making insights.
We have segmented the thermal printing market on the basis of technology, printer type, end-use industry and geography. All these segments are included in this section to make the study more comprehensive.
The report highlights thermal printing sales by regions. It provides a market outlook for 2015–2025 and sets the forecast within the context of the thermal printing sales. This study discusses key regional trends contributing to growth of the thermal printing market worldwide, and analyses the degree to which global drivers influence this market in each region. Key regions assessed in this report include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan and the Middle East and Africa.
All the sections, by end-use industry, printer type and region, evaluate the present scenario and growth prospects of the thermal printing market for the period 2015–2025. We have considered 2014 as the base year and provide data for the trailing 12 months.
To calculate the thermal printing market size, we have considered revenue generated from the sales of thermal printers. The forecast presented here assesses the total revenue by value across the thermal printing market. In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the thermal printing market would develop in the future. Given the characteristics of the market, we triangulated the outcome of three different types of analysis, based on supply side, consumer spending and the economic envelope. However, forecasting the market in terms of various thermal printing segments, and regions is more a matter of quantifying expectations and identifying opportunities rather than rationalising them after the forecast has been completed.
It is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand predictability of the market and identify the right opportunities across the thermal printing market. All the sub-segments are analysed in terms of Basis Point Share (BPS) to understand individual segments’ relative contributions to overall market growth. This detailed level of information is important for identification of various key trends prevalent in the thermal printing market.
Another key feature of this report is the analysis of all key thermal printing segments, sub-segments and regional adoption and revenue forecast in terms of absolute dollar value. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical for assessing the level of opportunity that a provider can look to achieve, as well as identify potential resources from a sales and delivery perspective in the thermal printing market.
To understand key growth segments in terms of growth and adoption of thermal printing across regions, Future Market Insights developed the Thermal Printing Market Attractiveness Index. The resulting index should help providers identify real market opportunities.
Finally, thermal printing market report includes the competitive landscape to provide audiences with a dashboard view based on categories of providers in the value chain, presence in thermal printing product portfolio and key differentiators. Key categories of providers covered in the report are thermal printer manufacturers, distributors and online stores. This section is primarily designed to provide clients with an objective & detailed comparative assessment of key providers specific to a market segment in the thermal printing value chain. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the thermal printing marketplace. Detailed profiles of the providers are also included within the scope of the report to evaluate their long- and short-term strategies, key offerings and recent developments in the thermal printing market. Key competitors covered in the report are Zebra Technologies Corporation, Honeywell International Inc, Seiko Epson Corporation, SATO Holdings Corporation, Star Micronics Co., Ltd.
Key Segments Covered
- Direct Thermal
- Thermal Transfer
By Printer Type
- POS Printer
- Label & Tag Printer
- RFID Printer
By End-use Industry
- Transportation & Logistics
Key Regions/Countries Covered
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Middle East & Africa
- Zebra Technologies Corporation
- SATO Holdings Corporation
- Star Micronics Co., Ltd.
- Honeywell International Inc.
- Seiko Epson Corporation