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Top Coated Direct Thermal Printing Films Market Outlook (2022 - 2032)

A CAGR of 4.5% is expected for the global top coated direct thermal printing films market, due to the growing demand, during the forecast period. It is estimated to be appraised at US$ 76.31 Bn by 2032, up from US$ 49.14 Bn in 2022.

Attributes Details
Top Coated Direct Thermal Printing Films Market Size (2022) US$ 49.14 Billion
Top Coated Direct Thermal Printing Films Market Size (2032) US$ 76.31 Billion
Top Coated Direct Thermal Printing Films Market CAGR 4.5%

Manufacturers of the top coated direct thermal printing films market offer various features to this product. For instance, market players are providing films suitable to print with water-based flexographic ink and UV. These films further come with excellent resistance to solvent, oil, and water.

These showcase a dark image quality. The films are usually used for products in the food and beverage industry, such as ready-to-eat food products and fruit and meat labeling. Still, providers have expanded their applications to logistics labels, pharmaceutical labels and wrist bands, airline baggage tags, etc., with the potential to grow in many new applications.

Manufacturers ensure that sensitive data is always imaged directly onto the BOPP direct thermal printing films, which ultimately protects the privacy and importance of confidential information. The complete using and ordering process becomes extremely simple and streamlined, as the companies are required to order the label stocks needed for their initiatives.

This further reduces the warehouse requirements. The printing films do not require additional inventory items such as ribbons, inks, or toners. The impression/image formation occurs when coated substrate comes in contact with the print head of the thermal printer.

Most market players focus on producing high-quality label films with optimal printing characteristics and flatness for squeezable and conformable label applications. The top-coated label films ensure excellent printing results with all standard color systems and printing processes.

According to them, these labels are ideal for flexible plastic containers and are RSF processed at all times. They make accurate labels to make products stand out at the point of sale. The top-coated direct thermal printing labels are essentially made with polypropylene (PP).

Market players are producing fade-resistant labels, which allow it to last over 18 months outdoors and for years indoors. Additionally, these films allow on-demand imaging in intense black or up to eight colors. They are further available with direct thermal and thermal transfer printers.

If high humidity and surface abrasion are of concern, the enhanced durability of these films is perfect for a wide range of applications. This includes deep freeze product labeling and track and trace.

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Global top coated direct thermal printing films market: Introduction

In the last few years, flexible packaging market has achieved tremendous growth. Top coated direct thermal printing films are mainly used for information printing of images on airline baggage tags, readymade food labels, industrial bar code applications, retail price marking and logistics labels. Barcode printing on the paper is the key application which is offered by top coated direct thermal printing films.

The top coated direct thermal printing films are used in various end-use industries such as, food & beverages, electrical and electronics, retail, industrial goods etc. Top coated direct thermal printing films possess high resistance to heat, water, UV light, and chemicals, among others, as a result of which, the top coated direct thermal printing films market is expected to grow rapidly during the forecast period 2017-2025.

Direct thermal printing is the technology used in top coated direct thermal printing films. Top coated direct thermal printable (DTP) films are BOPP based films with a proprietary coating which enables image formation on the films when it comes in direct contact with the thermal printer.

Top coated direct thermal printing films are best suited for the indoor applications where temperatures are below 140 degrees because the image produced by it are heat, light, and chemical sensors.

Due to a highly diversified scope of applications, the top coated direct thermal printing films market is expected to witness a largely positive growth, over the forecast period.

Global top coated direct thermal printing films market: Dynamics

One of the key applications of top coated direct thermal printing films is barcode printing. Over time, emergence of modern retail and trade practices has created an absolute need for real time tracking and identification of products. This is expected to be one of the major contributors to growth of the global top coated direct thermal printing films market. Barcodes find applications in shipping, logistics, and airport bags, among others.

Increased demand for safety and security of the product has in turn, fueled demand for tamper evident packaging solutions, leading to growth in preference for solutions such as barcodes, and ultimately, top coated direct thermal printing films. Top coated direct thermal printing films are cost-effective, compared to other films, and therefore enjoy higher preference.

As compared to films conventionally used for thermal printing, top coated direct thermal printing films are tough and have high resistance, a property which is expected to increase preference for top coated direct thermal printing films, over the forecast period. One demerit for top coated direct thermal printing films is the usage of plastic.

The plastic is required to be replaced in a couple of months, due to damage by exposure to sunlight. This factor might prove to be a hurdle to growth of the global top coated direct thermal printing films market, over the forecast period.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Global top coated direct thermal printing films market: Geographical Outlook

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Middle East & Africa (MEA)
  • Japan

The Asia Pacific region is expected to lead the global top coated direct thermal printing films market, followed by the Western Europe and North America regions. While the North America and Western Europe regions are expected to witness moderate growth of the forecast period, the APEJ region is projected to expand at a healthy CAGR, over the forecast period.

The Latin America region is also expected to witness substantial growth in usage of top coated direct thermal printing films.

Global top coated direct thermal printing films market: Key Players

Some of the players operating in the global top coated direct thermal printing films market are – Cosmo Films Ltd, AM Labels, and Mondi Group, among others.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

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The report covers exhaust analysis on

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Global top coated direct thermal printing films market: Segmentation

On the basis of material type, the global top coated direct thermal printing films market has been segmented as:

  • Paper
  • Plastic
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Polystyrene (PS)
  • Others

On the basis of thickness, the global top coated direct thermal printing films market has been segmented as:

  • <50 microns
  • 50 -60 microns
  • 60 -70 microns
  • >70 microns

On the basis of end-user industry, the global top coated direct thermal printing films market has been segmented as:

  • Food & Beverages
  • Pharmaceuticals
  • Personal care & Cosmetics
  • Industrial Goods
  • Retail
  • Others

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