The global men’s underwear market is estimated to be valued at US$ 38.96 billion in 2023. The market is expected to surpass US$ 65.3 billion at a CAGR of 5.3% during the forecast period.
Key Factors Driving the Sales of Men's Underwear:
Which Hurdles Block the Growth of the Men's Underwear Industry?
Lucrative Business Opportunities for Companies in the Market:
Emerging Trends Shaping the Men’s Underwear Market:
| Attribute | Details |
|---|---|
| Expected Market Value (2023) | US$ 38.96 billion |
| Anticipated Forecast Value (2033) | 5.3% |
| Projected Growth Rate (2023 to 2033) | US$ 65.3 billion |
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The men’s underwear market exhibited a CAGR of over 4% from 2018 to 2022. This growth was mainly due to the rise in the availability of a wide range of products based on designs and functionality such as regular wear and sportswear men’s underwear. Increasing concerns among individuals regarding personal hygiene and cleanliness are driving the sales of men’s underwear.
Increasing awareness regarding health and fitness and personal hygiene among men is influencing them to spend on good quality undergarments. Thanks to glittering promotional campaigns and endorsements by popular celebrities, sales within the men’s underwear industry are consistently rising.
Looking at the future growth prospects, the market is anticipated to progress at a CAGR of 5.3% during the forecast period.
Increasing disposable income, on-the-go lifestyle, improved living standards, and changing preferences of consumers are likely to remain the chief growth drivers in the men’s underwear industry.
According to FMI, the improving penetration of modern retail formats such as supermarkets, discount stores, and pharmacy stores is resulting in increasing product visibility. In addition to this, the availability of a large variety of products related to intimate apparel for men at discounted rates is fueling online shopping trends. Consequently, enables the men’s underwear industry growth.
Within North America, the United States is likely to dominate the men’s underwear industry. According to FMI, the demand for men’s underwear within the United States is expected to increase at a CAGR of over 6.5% between 2023 and 2033.
The United States men’s underwear industry is highly competitive owing to the presence of a relatively high number of global and local intimate apparel manufacturers. The market is characterized by a high intensity of brand loyalty as customers look forward to fashionable men’s underwear. In addition, customers are generally reluctant to switch to new brands emerging in the market.
The men’s underwear industry in the United Kingdom is projected to expand at a CAGR of over 5%. Awareness regarding health and fitness among individuals to counter the prevalence of lifestyle concerns such as obesity, fluctuation of blood pressure, and others is rising. As men in the United Kingdom increasingly focus on leading an active lifestyle, the demand for comfortable innerwear is likely to rise for them to perform their best while participating in any physical activities.
The country has initiated its focus on HEPA (Health-enhancing physical activity) across sectors. This factor is enhancing the growth of fitness among individuals and is driving the sales of men’s underwear.
The men’s underwear market in Thailand is projected to register a CAGR of over 3% during the forecast period. The development in the product line of men’s underwear, and the rise in the use of innovative and better fabrics that help reduce moisture and regulate temperature are helping the demand to grow in the country.
The United Arab Emirates is a highly lucrative market for men’s underwear, majorly because of the presence of various global leading brands, which have adopted various growth strategies to expand their business in the country. Moreover, the rising trend of online shopping and the availability of high-quality retail spaces are creating opportunities for players to grow their businesses drastically.
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In terms of material type, cotton is likely to witness the high demand among all. The segment is expected to register a CAGR of over 2%. The reason behind the high interest in cotton underwear is attributable to the basic properties of cotton being comfortable, lightweight, soft, and absorbency against moisture that improves the overall feel.
As per the analysis, the boxer briefs segment is expected to register a CAGR of over 8.2% during the assessment period. The rising spending capacity, coupled with the changing lifestyle of consumers is anticipated to fuel demand for boxer briefs during the forecast period.
Based on the size of men’s underwear, the XXL segment is projected to be the significantly growing size during the forecast period, exhibiting a CAGR of over 5%. This is because of the rise in the prevalence of obesity among individuals.
A high inclination for indoor activities and easy availability of a huge variety of food through doorstep delivery are affecting the health and fitness of an individual.
Men’s underwear ranging between US$ 20 to US$ 30 is projected to contribute the maximum to the industry. The rise in the number of players in the industry and the growing interest of individuals in new designs, comfortability, and colors of men’s underwear is growing the competition. Thus, in turn, players are launching products at an affordable rate with new designs to grow their customer base and expand their business globally.
Based on sales channels, sales via multi-brand stores are likely to increase at a CAGR of 3%, over the forecast period. Such stores provide a large variety of product lines to the customer and aid customers pick the desired product.
Customers prefer to feel and understand the material of apparel before making a purchase, and such multi-brand stores provide them with the opportunity to select from various available brands.
The men’s underwear industry is highly competitive with numerous established players in the market. These companies hold a significant market share and have a strong brand presence in the industry. However, new entrants are also emerging in the market, offering innovative designs, sustainable materials, and unique marketing strategies to differentiate themselves.
Key Players Strategize to Stay at the Top
But wait, what is holding them back?
To stay competitive in the men’s underwear industry, key players are focusing on product innovation, expanding their distribution channels, and improving their marketing strategies. They are also investing in sustainable materials to meet the increasing demand for eco-friendly products. For instance,
Hanesbrands Inc. launched a line of underwear made with recycled polyester, while Calvin Klein introduced a line of organic cotton underwear.
One of the biggest challenges faced by the key players in the Men’s Underwear industry is the increasing competition from new entrants. The emergence of direct-to-consumer brands and online retailers is also disrupting traditional retail channels. Additionally, increasing raw material costs and fluctuations in currency exchange rates are affecting the profitability of the industry.
Innovative Marketing Strategies to Play a Crucial Role for Businesses Looking to Expand
In recent years, innovative marketing strategies have become a key differentiator in the Men’s Underwear industry. Brands are leveraging social media platforms and influencer marketing to connect with their target audience and build a strong brand image. They are also collaborating with celebrities and athletes to promote their products and drive sales. For instance:
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| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East & Africa (MEA). |
| Key Countries Covered | The United States, Canada, Germany, the United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Türkiye, Northern Africa, and South Africa. |
| Key Segments Covered | Material Type, Category, Size, Age Group, Price Range, Sales Channel, and Region. |
| Key Companies Profiled | Hanesbrands Inc.; Philips-Van Heusen Corporation; Ralph Lauren Corporation; Jockey International Inc.; American Eagle Outfitters Inc; Iconix Brand Group Inc.; J.C. Penney Corporation Inc.; Under Armour, Inc.; RibbedTee Company; Ramblers Far, Inc.; Levi Strauss & Co.; Perry Ellis International Inc.; Naked Brand Group Inc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is expected to be valued at US$ 38.96 billion in 2023.
Sales on the market developed between 2018 and 2022 at a CAGR of 4%.
Through 2033, the market is going to develop at a 5.3% CAGR.
The cotton category is poised for market growth with a 2% CAGR.
The market is anticipated to be worth US$ 65.3 billion by 2033.
1. Executive Summary | Men’s Underwear Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018-2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Fabric 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Fabric, 2018-2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Fabric, 2023 to 2033 5.3.1. Cotton 5.3.2. Wool 5.3.3. Silk 5.3.4. Polyester 5.3.5. Rayon 5.3.6. Linen 5.3.7. Nylon 5.3.8. Others 5.4. Y-o-Y Growth Trend Analysis By Fabric, 2018-2022 5.5. Absolute $ Opportunity Analysis By Fabric, 2023 to 2033 6. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Category 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Category, 2018-2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Category, 2023 to 2033 6.3.1. Regular Brief 6.3.2. Boxer Brief 6.3.3. Boxer Shorts 6.3.4. Trunks 6.3.5. Thongs 6.4. Y-o-Y Growth Trend Analysis By Category, 2018-2022 6.5. Absolute $ Opportunity Analysis By Category, 2023 to 2033 7. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Size 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Size, 2018-2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Size, 2023 to 2033 7.3.1. XS 7.3.2. S 7.3.3. M 7.3.4. L 7.3.5. XL 7.3.6. XXL 7.3.7. XXXL 7.4. Y-o-Y Growth Trend Analysis By Size, 2018-2022 7.5. Absolute $ Opportunity Analysis By Size, 2023 to 2033 8. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Age Group 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Age Group, 2018-2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Age Group, 2023 to 2033 8.3.1. 15-25 8.3.2. 26-35 8.3.3. 46-55 8.3.4. 56-65 8.3.5. More than 65 8.4. Y-o-Y Growth Trend Analysis By Age Group, 2018-2022 8.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033 9. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Sales Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018-2022 9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 9.3.1. Wholesalers/ Distributors 9.3.2. Hypermarkets/ Supermarkets 9.3.3. Specialty Stores 9.3.4. Multi-brand Stores 9.3.5. Online Retailers 9.3.6. Others 9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018-2022 9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 10. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Region 10.1. Introduction 10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018-2022 10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. Asia Pacific 10.3.5. MEA 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. USA 11.2.1.2. Canada 11.2.2. By Fabric 11.2.3. By Category 11.2.4. By Size 11.2.5. By Age Group 11.2.6. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Fabric 11.3.3. By Category 11.3.4. By Size 11.3.5. By Age Group 11.3.6. By Sales Channel 11.4. Key Takeaways 12. Latin America Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Brazil 12.2.1.2. Mexico 12.2.1.3. Rest of Latin America 12.2.2. By Fabric 12.2.3. By Category 12.2.4. By Size 12.2.5. By Age Group 12.2.6. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Fabric 12.3.3. By Category 12.3.4. By Size 12.3.5. By Age Group 12.3.6. By Sales Channel 12.4. Key Takeaways 13. Europe Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Germany 13.2.1.2. United Kingdom 13.2.1.3. France 13.2.1.4. Spain 13.2.1.5. Italy 13.2.1.6. Rest of Europe 13.2.2. By Fabric 13.2.3. By Category 13.2.4. By Size 13.2.5. By Age Group 13.2.6. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Fabric 13.3.3. By Category 13.3.4. By Size 13.3.5. By Age Group 13.3.6. By Sales Channel 13.4. Key Takeaways 14. Asia Pacific Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.1.4. Singapore 14.2.1.5. Thailand 14.2.1.6. Indonesia 14.2.1.7. Australia 14.2.1.8. New Zealand 14.2.1.9. Rest of Asia Pacific 14.2.2. By Fabric 14.2.3. By Category 14.2.4. By Size 14.2.5. By Age Group 14.2.6. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Fabric 14.3.3. By Category 14.3.4. By Size 14.3.5. By Age Group 14.3.6. By Sales Channel 14.4. Key Takeaways 15. MEA Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Fabric 15.2.3. By Category 15.2.4. By Size 15.2.5. By Age Group 15.2.6. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Fabric 15.3.3. By Category 15.3.4. By Size 15.3.5. By Age Group 15.3.6. By Sales Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Fabric 16.1.2.2. By Category 16.1.2.3. By Size 16.1.2.4. By Age Group 16.1.2.5. By Sales Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Fabric 16.2.2.2. By Category 16.2.2.3. By Size 16.2.2.4. By Age Group 16.2.2.5. By Sales Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Fabric 16.3.2.2. By Category 16.3.2.3. By Size 16.3.2.4. By Age Group 16.3.2.5. By Sales Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Fabric 16.4.2.2. By Category 16.4.2.3. By Size 16.4.2.4. By Age Group 16.4.2.5. By Sales Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Fabric 16.5.2.2. By Category 16.5.2.3. By Size 16.5.2.4. By Age Group 16.5.2.5. By Sales Channel 16.6. United Kingdom 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Fabric 16.6.2.2. By Category 16.6.2.3. By Size 16.6.2.4. By Age Group 16.6.2.5. By Sales Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Fabric 16.7.2.2. By Category 16.7.2.3. By Size 16.7.2.4. By Age Group 16.7.2.5. By Sales Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Fabric 16.8.2.2. By Category 16.8.2.3. By Size 16.8.2.4. By Age Group 16.8.2.5. By Sales Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Fabric 16.9.2.2. By Category 16.9.2.3. By Size 16.9.2.4. By Age Group 16.9.2.5. By Sales Channel 16.10. China 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Fabric 16.10.2.2. By Category 16.10.2.3. By Size 16.10.2.4. By Age Group 16.10.2.5. By Sales Channel 16.11. Japan 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Fabric 16.11.2.2. By Category 16.11.2.3. By Size 16.11.2.4. By Age Group 16.11.2.5. By Sales Channel 16.12. South Korea 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Fabric 16.12.2.2. By Category 16.12.2.3. By Size 16.12.2.4. By Age Group 16.12.2.5. By Sales Channel 16.13. Singapore 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Fabric 16.13.2.2. By Category 16.13.2.3. By Size 16.13.2.4. By Age Group 16.13.2.5. By Sales Channel 16.14. Thailand 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Fabric 16.14.2.2. By Category 16.14.2.3. By Size 16.14.2.4. By Age Group 16.14.2.5. By Sales Channel 16.15. Indonesia 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Fabric 16.15.2.2. By Category 16.15.2.3. By Size 16.15.2.4. By Age Group 16.15.2.5. By Sales Channel 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Fabric 16.16.2.2. By Category 16.16.2.3. By Size 16.16.2.4. By Age Group 16.16.2.5. By Sales Channel 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Fabric 16.17.2.2. By Category 16.17.2.3. By Size 16.17.2.4. By Age Group 16.17.2.5. By Sales Channel 16.18. GCC Countries 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Fabric 16.18.2.2. By Category 16.18.2.3. By Size 16.18.2.4. By Age Group 16.18.2.5. By Sales Channel 16.19. South Africa 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Fabric 16.19.2.2. By Category 16.19.2.3. By Size 16.19.2.4. By Age Group 16.19.2.5. By Sales Channel 16.20. Israel 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Fabric 16.20.2.2. By Category 16.20.2.3. By Size 16.20.2.4. By Age Group 16.20.2.5. By Sales Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Fabric 17.3.3. By Category 17.3.4. By Size 17.3.5. By Age Group 17.3.6. By Sales Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Hanesbrands Inc. 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Philips-Van Heusen Corporation 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Ralph Lauren Corporation 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Jockey International Inc. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. American Eagle Outfitters Inc 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Iconix Brand Group Inc. 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. J.C. Penney Corporation Inc. 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Under Armour, Inc. 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. RibbedTee Company 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Ramblers Far, Inc. 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 18.1.11. Levi Strauss & Co. 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.11.5.2. Product Strategy 18.1.11.5.3. Channel Strategy 18.1.12. Perry Ellis International Inc. 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.12.5.2. Product Strategy 18.1.12.5.3. Channel Strategy 18.1.13. Naked Brand Group Inc. 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.13.5.2. Product Strategy 18.1.13.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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Men's Underwear Market
