Men’s Underwear Market: Increasing Number of Metrosexual Men in the U.S. Anticipated to Fuel Revenue Growth of the Boxer Shorts Segment During the Forecast Period: U.S. Industry Analysis and Opportunity Assessment, 2016-2026

  • Published: 2016-12-15
  • Report Code: REP-GB-2471
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An Incisive, In-depth Analysis on the Us Mens Underwear Market

This study offers a comprehensive, 360 degree analysis on the Us Mens Underwear market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Us Mens Underwear market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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U.S. men’s underwear market is a multibillion dollar industry growing at a respectable rate

In terms of value, the U.S. men’s underwear market is anticipated to register a CAGR of 5.8% during the forecast period and is expected to reach a value of nearly US$ 6,000 Mn by 2026 end. Among all the variety of products available in the market, boxer shorts are anticipated to be the fastest growing segment during the assessment period of 2016-2026. Also, due to rising levels of obesity, XXXL is projected to be the fastest growing size during the decade. Out of the total U.S. underwear market, the mass merchant distribution channel segment accounts for nearly 70% of the market value and online stores have a share of approximately 10%.

Rising personal hygiene awareness along with increasing disposable income to contribute to the revenue growth of the U.S. men’s underwear market

Increasing awareness regarding health and fitness and personal hygiene among men is influencing them to use two fresh/clean sets of undergarments in a day. Apart from this, increasing disposable income, on-the-go lifestyle, improved living standards and changing preferences of consumers are fuelling the revenue growth of the men’s underwear market in the U.S. In addition, the spread of modern retail formats such as supermarkets, discount stores and pharmacy stores is resulting in increasing product visibility. Also, availability of a large variety of products related to intimate apparels for men at discounted rates is fuelling the online shopping trends for underwear in the U.S.  

The U.S. men’s underwear market is highly competitive owing to presence of a relatively high number of global and local intimate apparel manufacturers. The market is characterised by a high intensity of brand loyalty. It has been noted that consumers in the U.S. prefer established and well-known brands and are generally reluctant to switch to newer brands emerging in the market. Also, customers face difficulties buying underwear from brick-and-mortar stores due to lack of availability of the product of their choice. These may act as restraints in the growth of the U.S men’s underwear market.

Escalating demand for fashionable and trendy underwear is a factor foreseen to fuel demand for boxer shorts in the U.S. men’s underwear market during the forecast period

Boxer briefs segment is estimated to account for more than 30% in terms of value contribution by the end of 2015, and is expected to register a CAGR of 6.0% during the assessment period. Increasing disposable income coupled with changing lifestyle of consumers are factors anticipated to fuel demand for boxer briefs during the forecast period. The boxer shorts segment is estimated to account for around 15% market share by the end of 2015, and is anticipated to register a robust CAGR at 7.3% over the decade. Rising number of metrosexual men in the U.S. is increasing consumer spending on fashion products, which is likely to boost demand for boxer shorts in the U.S.

<p><strong>U.S. men&rsquo;s underwear market is a multibillion dollar industry growing at a respectable rate</strong></p> <p>In terms of value, the U.S. men&rsquo;s underwear market is anticipated to register a CAGR of 5.8% during the forecast period and is expected to reach a value of nearly US$ 6,000 Mn by 2026 end. Among all the variety of products available in the market, boxer shorts are anticipated to be the fastest growing segment during the assessment period of 2016-2026. Also, due to rising levels of obesity, XXXL is projected to be the fastest growing size during the decade. Out of the total U.S. underwear market, the mass merchant distribution channel segment accounts for nearly 70% of the market value and online stores have a share of approximately 10%.</p> <p><strong>Rising personal hygiene awareness along with increasing disposable income to contribute to the revenue growth of the U.S. men&rsquo;s underwear market</strong></p> <p>Increasing awareness regarding health and fitness and personal hygiene among men is influencing them to use two fresh/clean sets of undergarments in a day. Apart from this, increasing disposable income, on-the-go lifestyle, improved living standards and changing preferences of consumers are fuelling the revenue growth of the men&rsquo;s underwear market in the U.S. In addition, the spread of modern retail formats such as supermarkets, discount stores and pharmacy stores is resulting in increasing product visibility. Also, availability of a large variety of products related to intimate apparels for men at discounted rates is fuelling the online shopping trends for underwear in the U.S. &nbsp;</p> <p>The U.S. men&rsquo;s underwear market is highly competitive owing to presence of a relatively high number of global and local intimate apparel manufacturers. The market is characterised by a high intensity of brand loyalty. It has been noted that consumers in the U.S. prefer established and well-known brands and are generally reluctant to switch to newer brands emerging in the market. Also, customers face difficulties buying underwear from brick-and-mortar stores due to lack of availability of the product of their choice. These may act as restraints in the growth of the U.S men&rsquo;s underwear market.</p> <p><strong>Escalating demand for fashionable and trendy underwear is a factor foreseen to fuel demand for boxer shorts in the U.S. men&rsquo;s underwear market during the forecast period</strong></p> <p>Boxer briefs segment is estimated to account for more than 30% in terms of value contribution by the end of 2015, and is expected to register a CAGR of 6.0% during the assessment period. Increasing disposable income coupled with changing lifestyle of consumers are factors anticipated to fuel demand for boxer briefs during the forecast period. The boxer shorts segment is estimated to account for around 15% market share by the end of 2015, and is anticipated to register a robust CAGR at 7.3% over the decade. Rising number of metrosexual men in the U.S. is increasing consumer spending on fashion products, which is likely to boost demand for boxer shorts in the U.S.</p> <p><strong>A brief snapshot of boxer type underwear segment market numbers</strong></p> <ul> <li>In 2015, the boxer brief segment was valued more than US$ 970 Mn and is estimated to reach a value of more than US$ 1000 Mn by the end of 2016</li> <li>By 2026, the boxer brief segment is expected to reach a value of more than US$ 1,800 Mn, registering at a CAGR of 6.4% in the forecast period</li> <li>The boxer brief segment in the U.S. men's underwear market is expected to create absolute $ opportunity of more than US$ 50 Mn in 2017 over 2016</li> <li>In 2015, the boxer shorts segment stood at a market valuation in excess of US$ 445 Mn and is estimated to reach a value of approximately US$ 470 Mn by the end of 2016</li> <li>By 2026, the boxer shorts segment is expected to reach a value of more than US$ 770 Mn, registering a CAGR of 5.1% during the forecast period</li> </ul>

A brief snapshot of boxer type underwear segment market numbers

  • In 2015, the boxer brief segment was valued more than US$ 970 Mn and is estimated to reach a value of more than US$ 1000 Mn by the end of 2016

  • By 2026, the boxer brief segment is expected to reach a value of more than US$ 1,800 Mn, registering at a CAGR of 6.4% in the forecast period

  • The boxer brief segment in the U.S. men's underwear market is expected to create absolute $ opportunity of more than US$ 50 Mn in 2017 over 2016

  • In 2015, the boxer shorts segment stood at a market valuation in excess of US$ 445 Mn and is estimated to reach a value of approximately US$ 470 Mn by the end of 2016

  • By 2026, the boxer shorts segment is expected to reach a value of more than US$ 770 Mn, registering a CAGR of 5.1% during the forecast period

Future Market Insights presents an insightful analysis of men’s underwear market in the U.S. in its new publication titled ‘Men’s Underwear Market: U.S. Industry Analysis and Opportunity Assessment, 2016–2026’. In this report, Future Market Insights has focussed on presenting a market outlook of the region and the main aim of this report is to offer a crystal clear picture on the market opportunities in the U.S. men’s underwear market over a forecast period of 10 years, 2016-2026. In this report, we have included an in-depth analysis of the key trends, drivers and restraints from the supply and demand perspectives to gain a comprehensive understanding of the men’s underwear market in the United States. In addition, impact analysis of key growth drivers and restraints based on the weighted average model is also included in the report so that the clients can take important decisions regarding this market based on our broad ranging analysis.

Report description

In the report, we have begun by giving a bird’s eye overview of the U.S. men’s underwear market. Our report provides analysis of the United States men’s underwear market in terms of market value (US$ Mn) and volume (Mn Units). To make our report structured and easy to comprehend, we have categorically divided the report into six sections namely by category, by size, by distribution channel, by age group, by price range and by region. After the overview, we have included a detailed and all-encompassing analysis of key trends and information about drivers and restraints from the supply and demand sides, which will have a profound impact on the United States men’s underwear market. This kind of data will broaden the horizons of our clients who want to invest in the United States men’s underwear market and help them make strategic decisions that are bound to deliver results in the stipulated time frame.

A section of report discusses on how the overall competition in the market is steadily increasing. It discusses various factors that are shaping internal as well as external competition in the market. Overall internal competition in the US men’s underwear market is studied to be comparatively high due to high number of major providers of underwear in the market. Various barriers to entry in the industry are also analysed and rated on the basis of their impact on the competition levels in the market.

Market Taxonomy

By Category

By Size

By Distribution Channel

By Age Group

By Price Range

By Region

  • Regular Brief

  • Boxer Brief

  • Boxer Shorts

  • Trunks

  • Thongs

  • XS

  • S

  • M

  • L

  • XL

  • XXL

  • XXXL

  • Mass Merchant

  • Mono-brand Outlet

  • Pharmacy Store

  • Online Store

  • Others

  • 15-25

  • 26-35

  • 36-45

  • 46-55

  • 56-65

  • 65+

  • US$1-9

  • US$10-19

  • US$20-29

  • US$30 and above

  • Northeast

  • Midwestern

  • South

  • West

A section of the report highlights US men’s underwear demand, region-wise. It provides a market outlook for 2016–2026 and sets the forecast within the context of the US men’s underwear ecosystem, including the new product offerings in the U.S. men’s underwear market. This study discusses key regional trends contributing to the growth of the US men’s underwear market and also analyses the degree to which drivers are influencing the market in each region. Key regions assessed in this report include Northeast, West region, Midwestern region and South region.

The last section of the report is devoted to study the market performance of some of the top players operating in the United States men’s underwear market. In this competitive landscape, we have provided our clients with a dashboard view of the key market players, based on categories of providers across the value chain, market structure and their presence in the U.S. men’s underwear market portfolio along with their key differentiators.

What is our research methodology?

In order to arrive at the market size of the U.S. men’s underwear market, we have considered various viewpoints based on secondary research. Furthermore, data points such as regional split and market split by segmentation and qualitative inputs from industry experts have been considered to arrive at suitable market estimates. The forecast presented in the report evaluates the actual revenue generated and expected revenue in the U.S. men’s underwear market over the forecast period. After this exercise, we have then analysed this massive amount of data gathered and validated it using different methods such as the triangulation method and also scrutinised the data using advanced tools to present deep insights into the United States men’s underwear market.

Stand out metrics included in the report

We have included several key metrics in our report to give solid figures that support our assumptions and assertions. It is important to note that in an ever fluctuating economy, we not conduct forecast in terms of CAGR, but also analyse the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and pinpoint the right opportunities in the United States men’s underwear market. All the different market segments have been analysed in terms of Basis Point Share (BPS) to understand the individual segments’ relative contribution to market growth. This detailed level of information is important for identification of many key trends in the United States men’s underwear market. Last but not the least, in order to understand the key growth segments in terms of growth and performance of the United States men’s underwear market, we have developed a unique market attractiveness index to enable key stakeholders to identify real market opportunities.

Us Mens Underwear Market Reports - Table of Contents

Us Mens Underwear Market Reports - List of Tables

Table 1: U.S. Men’s Underwear Market Value (US$ Mn) and Volume (Mn Units) Forecast By Category, 2015–2026

Table 2: U.S. Men’s Underwear Market Value (US$ Mn) and Volume (Mn Units) Forecast By Size, 2015–2026

Table 3: U.S. Men’s Underwear Market Value (US$ Mn) and Volume (Mn Units) Forecast By Price, 2015–2026

Table 4: U.S. Men’s Underwear Market Value (US$ Mn) and Volume (Mn Units) Forecast By Age-group, 2015–2026

Table 5: U.S. Men’s Underwear Market Value (US$ Mn) and Volume (Mn Units) Forecast By Distribution Channel, 2015–2026

Table 6: U.S. Men’s Underwear Market Value (US$ Mn) and Volume (Mn Units) Forecast by Price Range, 2015–2026

Table 7: U.S. Men’s Underwear Market Value (US$ Mn) and Volume (Mn Units) Forecast by Region, 2015–2026

Us Mens Underwear Market Reports - List of Figures

Figure 1: U.S. Men’s Underwear Market Size and Forecast, 2015–2026

Figure 2: U.S. Men’s Underwear Market Value and Volume Share by Category (2015)

Figure 3: U.S. Men’s Underwear Market Value and Volume Share by Size (2016)

Figure 4: U.S. Men’s Underwear Market Value and Volume Share by Price (2016)

Figure 5: U.S. Men’s Underwear Market Value and Volume Share by Age-group (2016)

Figure 6: U.S. Men’s Underwear Market Value and Volume Share by Distribution Channel (2016)

Figure 7: U.S. Men’s Underwear Market Value and Volume Share by Price Range (2016)

Figure 8: U.S. Men’s Underwear Market Value and Volume Share by Regions (2016)

Figure 9: U.S. Men’s Underwear Market Value Forecast

Figure 10: U.S. Men’s Underwear Market Absolute

Figure 11: U.S. Men’s Underwear Market Value Forecast

Figure 12: U.S. Men’s Underwear Market Value Share and BPS Analysis By Product Type, 2016–2026

Figure 13: U.S. Men’s Underwear Market Y-o-Y

Figure 14: U.S. Regular Brief Segment Value (US$ Mn)

Figure 15: U.S. Regular Brief Segment

Figure 16: U.S. Boxer Brief Segment Value (US$ Mn)

Figure 17: U.S. Boxer Brief Segment Absolute

Figure 18: U.S. Boxer Shorts Segment Value (US$ Mn)

Figure 19: U.S. Boxer Shorts Segment Absolute

Figure 20: U.S. Trunks Segment Value (US$ Mn) and

Figure 21: U.S. Trunks Segment Absolute

Figure 22: U.S. Thongs Segment Value (US$ Mn)

Figure 23: U.S. Thongs Segment Absolute

Figure 24: U.S. Men’s Underwear Market

Figure 25: U.S. Men’s Underwear Market Value

Figure 26: U.S. Men’s Underwear Market Y-o-Y

Figure 27: U.S. XS Size Segment Value (US$ Mn)

Figure 28: U.S. XS Size Segment Absolute

Figure 29: U.S. S Size Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 30: U.S. S Size Segment Absolute

Figure 31: U.S. M Size Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 32: U.S. M Size Segment Absolute $ Opportunity, 2015–2026

Figure 33: U.S. L size Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 34: U.S. L size Segment Absolute $ Opportunity, 2015–2026

Figure 35: U.S. XL Size Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 36: U.S. XL Size Segment Absolute $ Opportunity, 2015–2026

Figure 37: U.S. XXL Size Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 38: U.S. XXL size Segment Absolute $

Figure 39: U.S. XXXL Size Segment Value (US$ Mn) and

Figure 40: U.S. XXXL size Segment Absolute $

Figure 41: U.S. Men’s Underwear Market By Size, 2015–2026

Figure 42: U.S. Men’s Underwear Market Value Share and BPS Analysis By Age Group, 2016–2026

Figure 43: U.S. Men’s Underwear Market Y-o-Y

Figure 44: U.S. Premium Price Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 45: U.S. Premium Price Segment Absolute $ Opportunity, 2015–2026

Figure 46: U.S. Mid Price Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 47: U.S. Mid Price Segment Absolute $ Opportunity, 2015–2026

Figure 48: U.S. Low Price Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 49: U.S. Low Price Segment Absolute $ Opportunity, 2015–2026

Figure 50: U.S. Men’s Underwear Market By Age-group, 2015–2026

Figure 51: U.S. Men’s Underwear Market Value Share and BPS Analysis By Age Group, 2015–2026

Figure 52: U.S. Men’s Underwear Market Y-o-Y

Figure 53: U.S. Age-group 15–25 Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 54: U.S. Age-group 15–25 Segment Absolute $ Opportunity, 2015–2026

Figure 55: U.S. Age-group 26–35 Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 56: U.S. Age-group 26–35 Segment Absolute $ Opportunity, 2015–2026

Figure 57: U.S. Age-group 36–45 Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 58: U.S. Age-group 36–45 Segment Absolute $ Opportunity, 2015–2026

Figure 59: U.S. Age-group 46–55 Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 60: U.S. Age-group 46–55 Segment Absolute $ Opportunity, 2015–2026

Figure 61: U.S. Age-group 56–65 Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 62: U.S. Age-group 56–65 Segment Absolute $ Opportunity, 2015–2026

Figure 63: U.S. Age-group 65+ Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 64: U.S. Age-group 65+ Segment Absolute $ Opportunity, 2015–2026

Figure 65: U.S. Men’s Underwear Market By Age-group, 2016–2026

Figure 66: U.S. Men’s Underwear Market Value Share and BPS Analysis By Distribution Channel, 2015–2026

Figure 67: U.S. Men’s Underwear Market Y-o-Y Growth Comparison By Distribution Channel, 2015–2026

Figure 68: U.S. Mass Merchant Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 69: U.S. Mass Merchant Segment Absolute $ Opportunity, 2015–2026

Figure 70: U.S. Mono-Brand Outlet Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 71: U.S. Mono-Brand Outlet Segment Absolute $ Opportunity, 2015–2026

Figure 72: U.S. Online Store Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 73: U.S. Online Store Segment Absolute $ Opportunity, 2015–2026

Figure 74: U.S. Pharmacy Store Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 75: U.S. Pharmacy Store Segment Absolute $ Opportunity, 2015–2026

Figure 76: U.S. Others Segment Value (US$ Mn) and Volume

Figure 77: U.S. Others Segment Absolute $

Figure 78: U.S. Men’s Underwear Market

Figure 79: U.S. Men’s Underwear Market Value Share and BPS Analysis by Price Range, 2016–2026

Figure 80: U.S. Men’s Underwear Market Y-o-Y Growth Comparison by Price Range, 2015–2026

Figure 81: U.S. Price Range (US$ 1-9) Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 82: U.S. Price Range (US$ 1-9) Segment Absolute $ Opportunity, 2015–2026

Figure 83: U.S. Price Range (US$ 10-19) Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 84: U.S. Price Range (US$ 10-19) Segment Absolute $ Opportunity, 2015–2026

Figure 85: U.S. Price Range (US$ 20-29) Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 86: U.S. Price Range (US$ 20-29) Segment Absolute $ Opportunity, 2015–2026

Figure 87: U.S. Price Range (US$ 30 and above) Segment Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 88: U.S. Price Range (US$ 30 and above)Segment Absolute $ Opportunity, 2015–2026

Figure 89: U.S. Men’s Underwear Market by Price Range,

Figure 90: U.S. Men’s Underwear Market Value Share and BPS Analysis by Region, 2015–2026

Figure 91: U.S. Men’s Underwear Market Y-o-Y Growth Comparison by Region, 2015–2026

Figure 92: Northeast region Value (US$ Mn) and Volume

Figure 93: Northeast region Absolute $ Opportunity, 2015–2026

Figure 94: Midwestern region Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 95: Midwestern region Absolute $ Opportunity, 2015–2026

Figure 96: South region Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 97: South region Absolute $ Opportunity, 2015–2026

Figure 98: West region Value (US$ Mn) and Volume (Mn Units) Forecast, 2015–2026

Figure 99: West region Absolute $ Opportunity, 2015–2026

Figure 100: U.S. Men’s Underwear Market by Price Range,

Figure 101: U.S. Men’s Underwear Market Structure and Market Share of Key Players, 2014 (%) 

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Harish Tiwari

Harish Tiwari

Global Head - Business Development

+44 (0) 20 3287 4268
Pranay Mhaisekar

Pranay Mhaisekar

Business Development

+ 44 (0) 20 7692 8790
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