Us Mens Underwear Market

Men’s Underwear Market: Increasing Number of Metrosexual Men in the U.S. Anticipated to Fuel Revenue Growth of the Boxer Shorts Segment During the Forecast Period: U.S. Industry Analysis and Opportunity Assessment, 2016-2026

  • 2016-12-15
  • REP-GB-2471
  • 146 pages
  • PDF PPT EXCEL
 Us Mens Underwear Market

An Incisive, In-depth Analysis on the Us Mens Underwear Market

This study offers a comprehensive, 360 degree analysis on the Us Mens Underwear market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Us Mens Underwear market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

U.S. men’s underwear market is a multibillion dollar industry growing at a respectable rate

In terms of value, the U.S. men’s underwear market is anticipated to register a CAGR of 5.8% during the forecast period and is expected to reach a value of nearly US$ 6,000 Mn by 2026 end. Among all the variety of products available in the market, boxer shorts are anticipated to be the fastest growing segment during the assessment period of 2016-2026. Also, due to rising levels of obesity, XXXL is projected to be the fastest growing size during the decade. Out of the total U.S. underwear market, the mass merchant distribution channel segment accounts for nearly 70% of the market value and online stores have a share of approximately 10%.

Rising personal hygiene awareness along with increasing disposable income to contribute to the revenue growth of the U.S. men’s underwear market

Increasing awareness regarding health and fitness and personal hygiene among men is influencing them to use two fresh/clean sets of undergarments in a day. Apart from this, increasing disposable income, on-the-go lifestyle, improved living standards and changing preferences of consumers are fuelling the revenue growth of the men’s underwear market in the U.S. In addition, the spread of modern retail formats such as supermarkets, discount stores and pharmacy stores is resulting in increasing product visibility. Also, availability of a large variety of products related to intimate apparels for men at discounted rates is fuelling the online shopping trends for underwear in the U.S.  

The U.S. men’s underwear market is highly competitive owing to presence of a relatively high number of global and local intimate apparel manufacturers. The market is characterised by a high intensity of brand loyalty. It has been noted that consumers in the U.S. prefer established and well-known brands and are generally reluctant to switch to newer brands emerging in the market. Also, customers face difficulties buying underwear from brick-and-mortar stores due to lack of availability of the product of their choice. These may act as restraints in the growth of the U.S men’s underwear market.

Escalating demand for fashionable and trendy underwear is a factor foreseen to fuel demand for boxer shorts in the U.S. men’s underwear market during the forecast period

Boxer briefs segment is estimated to account for more than 30% in terms of value contribution by the end of 2015, and is expected to register a CAGR of 6.0% during the assessment period. Increasing disposable income coupled with changing lifestyle of consumers are factors anticipated to fuel demand for boxer briefs during the forecast period. The boxer shorts segment is estimated to account for around 15% market share by the end of 2015, and is anticipated to register a robust CAGR at 7.3% over the decade. Rising number of metrosexual men in the U.S. is increasing consumer spending on fashion products, which is likely to boost demand for boxer shorts in the U.S.

<p><strong>U.S. men&rsquo;s underwear market is a multibillion dollar industry growing at a respectable rate</strong></p> <p>In terms of value, the U.S. men&rsquo;s underwear market is anticipated to register a CAGR of 5.8% during the forecast period and is expected to reach a value of nearly US$ 6,000 Mn by 2026 end. Among all the variety of products available in the market, boxer shorts are anticipated to be the fastest growing segment during the assessment period of 2016-2026. Also, due to rising levels of obesity, XXXL is projected to be the fastest growing size during the decade. Out of the total U.S. underwear market, the mass merchant distribution channel segment accounts for nearly 70% of the market value and online stores have a share of approximately 10%.</p> <p><strong>Rising personal hygiene awareness along with increasing disposable income to contribute to the revenue growth of the U.S. men&rsquo;s underwear market</strong></p> <p>Increasing awareness regarding health and fitness and personal hygiene among men is influencing them to use two fresh/clean sets of undergarments in a day. Apart from this, increasing disposable income, on-the-go lifestyle, improved living standards and changing preferences of consumers are fuelling the revenue growth of the men&rsquo;s underwear market in the U.S. In addition, the spread of modern retail formats such as supermarkets, discount stores and pharmacy stores is resulting in increasing product visibility. Also, availability of a large variety of products related to intimate apparels for men at discounted rates is fuelling the online shopping trends for underwear in the U.S. &nbsp;</p> <p>The U.S. men&rsquo;s underwear market is highly competitive owing to presence of a relatively high number of global and local intimate apparel manufacturers. The market is characterised by a high intensity of brand loyalty. It has been noted that consumers in the U.S. prefer established and well-known brands and are generally reluctant to switch to newer brands emerging in the market. Also, customers face difficulties buying underwear from brick-and-mortar stores due to lack of availability of the product of their choice. These may act as restraints in the growth of the U.S men&rsquo;s underwear market.</p> <p><strong>Escalating demand for fashionable and trendy underwear is a factor foreseen to fuel demand for boxer shorts in the U.S. men&rsquo;s underwear market during the forecast period</strong></p> <p>Boxer briefs segment is estimated to account for more than 30% in terms of value contribution by the end of 2015, and is expected to register a CAGR of 6.0% during the assessment period. Increasing disposable income coupled with changing lifestyle of consumers are factors anticipated to fuel demand for boxer briefs during the forecast period. The boxer shorts segment is estimated to account for around 15% market share by the end of 2015, and is anticipated to register a robust CAGR at 7.3% over the decade. Rising number of metrosexual men in the U.S. is increasing consumer spending on fashion products, which is likely to boost demand for boxer shorts in the U.S.</p> <p><strong>A brief snapshot of boxer type underwear segment market numbers</strong></p> <ul> <li>In 2015, the boxer brief segment was valued more than US$ 970 Mn and is estimated to reach a value of more than US$ 1000 Mn by the end of 2016</li> <li>By 2026, the boxer brief segment is expected to reach a value of more than US$ 1,800 Mn, registering at a CAGR of 6.4% in the forecast period</li> <li>The boxer brief segment in the U.S. men's underwear market is expected to create absolute $ opportunity of more than US$ 50 Mn in 2017 over 2016</li> <li>In 2015, the boxer shorts segment stood at a market valuation in excess of US$ 445 Mn and is estimated to reach a value of approximately US$ 470 Mn by the end of 2016</li> <li>By 2026, the boxer shorts segment is expected to reach a value of more than US$ 770 Mn, registering a CAGR of 5.1% during the forecast period</li> </ul>

A brief snapshot of boxer type underwear segment market numbers

  • In 2015, the boxer brief segment was valued more than US$ 970 Mn and is estimated to reach a value of more than US$ 1000 Mn by the end of 2016

  • By 2026, the boxer brief segment is expected to reach a value of more than US$ 1,800 Mn, registering at a CAGR of 6.4% in the forecast period

  • The boxer brief segment in the U.S. men's underwear market is expected to create absolute $ opportunity of more than US$ 50 Mn in 2017 over 2016

  • In 2015, the boxer shorts segment stood at a market valuation in excess of US$ 445 Mn and is estimated to reach a value of approximately US$ 470 Mn by the end of 2016

  • By 2026, the boxer shorts segment is expected to reach a value of more than US$ 770 Mn, registering a CAGR of 5.1% during the forecast period

Future Market Insights presents an insightful analysis of men’s underwear market in the U.S. in its new publication titled ‘Men’s Underwear Market: U.S. Industry Analysis and Opportunity Assessment, 2016–2026’. In this report, Future Market Insights has focussed on presenting a market outlook of the region and the main aim of this report is to offer a crystal clear picture on the market opportunities in the U.S. men’s underwear market over a forecast period of 10 years, 2016-2026. In this report, we have included an in-depth analysis of the key trends, drivers and restraints from the supply and demand perspectives to gain a comprehensive understanding of the men’s underwear market in the United States. In addition, impact analysis of key growth drivers and restraints based on the weighted average model is also included in the report so that the clients can take important decisions regarding this market based on our broad ranging analysis.

Report description

In the report, we have begun by giving a bird’s eye overview of the U.S. men’s underwear market. Our report provides analysis of the United States men’s underwear market in terms of market value (US$ Mn) and volume (Mn Units). To make our report structured and easy to comprehend, we have categorically divided the report into six sections namely by category, by size, by distribution channel, by age group, by price range and by region. After the overview, we have included a detailed and all-encompassing analysis of key trends and information about drivers and restraints from the supply and demand sides, which will have a profound impact on the United States men’s underwear market. This kind of data will broaden the horizons of our clients who want to invest in the United States men’s underwear market and help them make strategic decisions that are bound to deliver results in the stipulated time frame.

A section of report discusses on how the overall competition in the market is steadily increasing. It discusses various factors that are shaping internal as well as external competition in the market. Overall internal competition in the US men’s underwear market is studied to be comparatively high due to high number of major providers of underwear in the market. Various barriers to entry in the industry are also analysed and rated on the basis of their impact on the competition levels in the market.

Market Taxonomy

By Category

By Size

By Distribution Channel

By Age Group

By Price Range

By Region

  • Regular Brief

  • Boxer Brief

  • Boxer Shorts

  • Trunks

  • Thongs

  • XS

  • S

  • M

  • L

  • XL

  • XXL

  • XXXL

  • Mass Merchant

  • Mono-brand Outlet

  • Pharmacy Store

  • Online Store

  • Others

  • 15-25

  • 26-35

  • 36-45

  • 46-55

  • 56-65

  • 65+

  • US$1-9

  • US$10-19

  • US$20-29

  • US$30 and above

  • Northeast

  • Midwestern

  • South

  • West

A section of the report highlights US men’s underwear demand, region-wise. It provides a market outlook for 2016–2026 and sets the forecast within the context of the US men’s underwear ecosystem, including the new product offerings in the U.S. men’s underwear market. This study discusses key regional trends contributing to the growth of the US men’s underwear market and also analyses the degree to which drivers are influencing the market in each region. Key regions assessed in this report include Northeast, West region, Midwestern region and South region.

The last section of the report is devoted to study the market performance of some of the top players operating in the United States men’s underwear market. In this competitive landscape, we have provided our clients with a dashboard view of the key market players, based on categories of providers across the value chain, market structure and their presence in the U.S. men’s underwear market portfolio along with their key differentiators.

What is our research methodology?

In order to arrive at the market size of the U.S. men’s underwear market, we have considered various viewpoints based on secondary research. Furthermore, data points such as regional split and market split by segmentation and qualitative inputs from industry experts have been considered to arrive at suitable market estimates. The forecast presented in the report evaluates the actual revenue generated and expected revenue in the U.S. men’s underwear market over the forecast period. After this exercise, we have then analysed this massive amount of data gathered and validated it using different methods such as the triangulation method and also scrutinised the data using advanced tools to present deep insights into the United States men’s underwear market.

Stand out metrics included in the report

We have included several key metrics in our report to give solid figures that support our assumptions and assertions. It is important to note that in an ever fluctuating economy, we not conduct forecast in terms of CAGR, but also analyse the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and pinpoint the right opportunities in the United States men’s underwear market. All the different market segments have been analysed in terms of Basis Point Share (BPS) to understand the individual segments’ relative contribution to market growth. This detailed level of information is important for identification of many key trends in the United States men’s underwear market. Last but not the least, in order to understand the key growth segments in terms of growth and performance of the United States men’s underwear market, we have developed a unique market attractiveness index to enable key stakeholders to identify real market opportunities.

Us Mens Underwear Market Reports - Table of Contents

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Harish Tiwari

Harish Tiwari

Global Head - Business Development

Pranay Mhaisekar

Pranay Mhaisekar

Business Development

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