Mena Nutraceuticals Market

Nutraceuticals Market: Middle East and North Africa (MENA) Industry Analysis and Opportunity Assessment, 2015 - 2020

Nutraceutical is a combination of nutrition and pharmaceuticals. So when we are talking about nutraceuticals it means any food or part of food that apparently provides medicinal or health benefits, including the prevention and treatment of disease. A nutraceutical may be a naturally nutrient-rich or medicinally active food, such as soybean or garlic, or it may be a specific component of a food such as the omega-3 fish oil that can be derived from salmon and other cold-water fish.

MENA Nutraceuticals Market

MENA Nutarceuticals: Market Value and Forecast

The MENA nutaceuticals market is estimated to value at US$ 8.6 billion in 2014 and expected to grow a CAGR of 7.1% during forecast period of 2015–2020. Retails and pharmacy development, advancement in product offerings are some of the prominent factors driving the demand for nutraceuticals products in the region.

MENA Nutarceuticals: End-User Industry Analysis with a Focus on GCC

In GCC nutraceuticals is consumed highest in the age group of 0-10 years to attain proper growth of developing body. But, it has been found that ageing population also demand for nutraceuticals products due to healthy ingredients used in the nutraceuticals

MENA Nutarceuticals: Segmentation

The MENA nutaceuticals market is segmented on the basis of product type and region. On the basis of product type the market is segmented into dietary supplement, functional food and functional beverages. Dietary supplement is the largest segment in terms of market share and revenue in 2014. However, functional beverages is anticipated to witness highest growth rate during the forecast period with a CAGR of 7.3%.

Dietary supplement segment is sub-segmented into vitamins & minerals supplement, herbal supplement and protein supplement. Further, functional food segment is sub-segmented into Omega fatty acid fortified foods, probiotic fortified food, branded iodised salt and branded wheat flour market. In 2014, functional food segment accounted for 35.1% of the market share and is expected to witness a decline in its market share by 20 BPS in 2020. Lastly, functional beverages segment is sub-segmented into energy drink, fruit drink, health drink and enhanced water.

 Nutarceuticals Market

Among all the sub-segments of functional beverages energy drink is expected to exhibit highest growth rate during the forecast period closely followed by health drink. In addition, energy drink is expected to show a increase of 30 BPS in 2020.

MENA Nutarceuticals: Key Region

Geographically, GCC is the dominant market for nutraceuticals in MENA and likely to grow at a fastest pace compared to other region followed by rest of Middle East. This growth is attributed by the Increasing aging population, increase in per capita income in the region.

Proactive lifestyle is driving increasing acceptance for nutraceuticals across the region.  Furthermore, growing consumer demand for healthy food is also expected to drive the nutraceuticals market in MENA.

MENA Nutarceuticals: Key Players

Some participants in the MENA nutraceuticals market continue to focus on acquisition and partnership in order to enter new market and enhance existing portfolio. Some of the key players in MENA nutraceuticals market are BASF SE, Danone, Nestle SE, Arla Foods, Amway, General Mills and Kellogg’s

This Future Market Insights report examines the “MENA Nutraceuticals Market” for the period 2015 - 2020. The primary objective of the report is to offer updates on the advancements in product offering and the an overview on the health benefits of nutraceutical products.

Nutraceuticals market is under penetration in various region with huge opportunity lying ahead. Nutraceutical is a combination of “Nutrition” and “Pharmaceutical”. So talking about nutraceutical it means food or part of a food that apparently provides health or medicinal benefits, including the prevention and treatment of disease. A nutraceutical may be a naturally medicinally or nutrient-rich active food, such as soybeans or garlic, or it may be a specific component of a food such as the omega-3 fish oil that can be derived from salmon and other cold-water fish.

The nutraceuticals report starts with an overview & the comparison of global retail food market. The report also highlights the various type and definition of nutraceuticals.

In the next section, FMI covers the MENA nutraceuticals market drivers and restraints from the supply and demand, which are influencing the nutraceuticals market. Impact analysis of key growth drivers and restraints, based on the weighted average model is included in the MENA nutraceutical report to better equip and arm clients with crystal clear decision-making insights.

In the next section the report covers the value chain and distribution channel analysis of MENA nutraceuticals market. This section provides insights on the value chain of nutraceuticals right from the purchase of raw material to the delivery of product to the end user. It also provide insights on the various distribution channel which provide the nutraceuticals in the MENA region with its percent split.

The next section of the report highlights MENA nutraceuticals market rules and regulation and bodies associated with nutraceuticals in MENA. This section also provide insights on regulations which is associated with nutraceuticals and the name of bodies which governs food laws

The next section of the report highlights MENA nutraceuticals market by regions. It provides a market outlook for 2014–2020 and sets the forecast within the context of the nutraceutical segment to build a complete picture at regional levels. This study discusses the key trends contributing to growth of nutraceuticals on a regional basis, as well as analyses the degree at which global drivers are influencing this market in each region. Key regions assessed in this report GCC, North Africa and Rest of Middle East.

All the above sections, by product type evaluate the present scenario and the growth prospects of the nutraceuticals market for the period 2015 –2020. We have considered 2015 as the base year and provide data for the trailing 12 months. 

To calculate the MENA market size, we have considered revenue generated from the sale of nutraceuticals such as dietary supplement, functional food and functional beverages segment. The forecast presented here assesses the total revenue value across the MENA nutraceuticals market. In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the nutraceuticals market will develop in the future. Given the characteristics of the market, we triangulated the outcome of three different product types of analyses, based on supply side, consumer spending and economic envelope. However, forecasting the market in terms of various nutraceuticals product type, and regions is more a matter of quantifying expectations and identifying opportunities rather than rationalising them after the forecast has been completed.

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the nutraceuticals market.

As previously highlighted, the nutraceuticals market is split on the basis of product type. The MENA nutraceuticals market in terms of product type and regions in terms of Basis Point Share to understand individual segments’ relative contributions to market growth. This detailed level of information is important for the identification of various key trends of the nutraceuticals market.

Also, another key feature of this report is the analysis of all key nutraceuticals segments, regional adoption and verticals revenue forecast in terms of absolute dollar. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the MENA nutraceuticals market.

Furthermore, to understand key growth segments in terms of growth & adoption of nutraceuticals type and regions, Future Market Insights developed the nutraceuticals market Attractiveness Index. The resulting index should help providers identify real market opportunities.

In the final section of the report, nutraceuticals market Competitive landscape is included to provide report audiences with a Dashboard view, based on categories of provider in the value chain, presence in nutraceuticals product portfolio and key differentiators. Key categories of providers covered in the report are nutraceuticals raw material providers. This section is primarily designed to provide clients with an objective & detailed comparative assessment of key providers specific to a market segment in the nutraceuticals value chain. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the nutraceuticals marketplace. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the MENA nutraceuticals space. Key competitors covered are BASE SE, Nestle SE, DANONE, Arla Foods, Amway, General Mills and Kellogg’s.

Table Of Content

1. MENA Nutraceuticals Market- Executive Summary

2. Research Methodology

3. Assumptions and Acronyms Used

4. Nutraceuticals Market Overview

    4.1. Introduction

4.1.1. Market Definition

4.1.2. Market Taxonomy

    4.2. Parent Market Overview

4.2.1.  Growth Rate Comparison

4.2.1.1. Global Food Retail Market 

4.2.1.2. Global Nutraceuticals Market

4.2.1.3. MENA Food Retail Market

4.2.1.4. MENA Nutraceuticals Market

    4.3. MENA Food Laws and Regulations

    4.4. MENA Nutraceuticals Market Trends

    4.5. MENA Nutraceuticals Market Dynamics

4.5.1.1. Drivers

4.5.1.1.1. Economic Driver

4.5.1.1.2. Supply Side Driver

4.5.1.1.3. Demand Side Driver

4.5.1.2. Restraints

4.5.1.3. Value Chain Analysis

5. MENA Nutraceuticals Market Analysis and Forecast

    5.1. MENA Nutraceuticals Market Size and Y-o-Y Growth Rate 2014–2020

    5.2. MENA Nutraceuticals Market Absolute $ Opportunity 2014–2020

    5.3. MENA Nutraceuticals Market Distribution Channel Analysis

5.3.1. Hypermarket/Supermarket

5.3.1.1. Market Share 2014 & 2020

5.3.2. Pharmacy/Food & Drug Store

5.3.2.1. Market Share 2014 & 2020

5.3.3. Local Grocery/Department Store

5.3.3.1. Market Share 2014 & 2020

5.3.4. Other Distribution Channels

5.3.4.1. Market Share 2014 & 2020

6. MENA Nutraceuticals Market Analysis and Forecast, By Product Type

    6.1. Introduction

    6.2. MENA Nutraceuticals Market Size and Forecast, By Product Type

6.2.1. MENA Nutraceuticals Market Share and BPS Analysis, By Product Type

6.2.1.1. Dietary Supplement Market Size and Forecast 2013–2020

6.2.1.2. Functional Food Market Size and Forecast 2013–2020

6.2.1.3. Functional Beverages Market Size and Forecast 2013–2020

    6.3. Dietary Supplement

6.3.1. Dietary Supplement Market Size and Forecast and Y-o-Y Growth 

6.3.2. Dietary Supplement Market Absolute Dollar Opportunity

6.3.3. Dietary Supplement Sub-segments Market Analysis

6.3.3.1. Vitamin & Mineral supplement Market Size and Forecast

6.3.3.1.1. Market Size and Forecast 2015–2020

6.3.3.1.2. Market Share 2015–2020

6.3.3.2. Herbal supplement Market Size and Forecast

6.3.3.2.1. Market Size and Forecast 2015–2020

6.3.3.2.2. Market Share 2015–2020

6.3.3.3. Protein supplement Market Size and Forecast

6.3.3.3.1. Market Size and Forecast 2015–2020

6.3.3.3.2. Market Share 2015–2020

    6.4. Functional Food

6.4.1. Functional Food Market Size and Forecast and Y-o-Y Growth 

6.4.2. Functional Food Market Absolute Dollar Opportunity

6.4.3. Functional Food Sub-segments Market Analysis

6.4.3.1. Omega Fatty Acid Probiotic Food Market Size and Forecast

6.4.3.1.1. Market Size and Forecast 2015–2020

6.4.3.1.2. Market Share 2015–2020

6.4.3.2. Probiotic Fortified Food Market Size and Forecast

6.4.3.2.1. Market Size and Forecast 2015–2020

6.4.3.2.2. Market Share 2015–2020

6.4.3.3. Branded Iodinated Salt Market Size and Forecast

6.4.3.3.1. Market Size and Forecast 2015–2020

6.4.3.3.2. Market Share 2015–2020

6.4.3.4. Branded Wheat Flour Market Size and Forecast

6.4.3.4.1. Market Size and Forecast 2015–2020

6.4.3.4.2. Market Share 2015–2020

    6.5. Functional Beverages

6.5.1. Functional Beverages Market Size and Forecast and Y-o-Y Growth 

6.5.2. Functional Beverages Market Absolute Dollar Opportunity

6.5.3. Functional Beverages Sub-segments Market Analysis

6.5.3.1. Health Drink Market Size and Forecast

6.5.3.1.1. Market Size and Forecast 2015–2020

6.5.3.1.2. Market Share 2015–2020

6.5.3.2. Energy Drink Market Size and Forecast

6.5.3.2.1. Market Size and Forecast 2015–2020

6.5.3.2.2. Market Share 2015–2020

6.5.3.3. Fruit Juice Market Size and Forecast

6.5.3.3.1. Market Size and Forecast 2015–2020

6.5.3.3.2. Market Share 2015–2020

6.5.3.4. Enhanced Water Market Size and Forecast

6.5.3.4.1. Market Size and Forecast 2015–2020

6.5.3.4.2. Market Share 2015–2020

    6.6. MENA Nutraceuticals Market Attractiveness, By Product Type

7. MENA Nutraceuticals Market Analysis and Forecast, By Region

    7.1. Introduction

    7.2. MENA Nutraceuticals Market Size and Forecast, By Region

7.2.1. MENA Nutraceuticals Market Share By Region

7.2.2. MENA Nutraceuticals BPS Analysis By Region

7.2.3. MENA Nutraceuticals Market Snapshot, By Region

7.2.3.1. GCC Market Size and Forecast 2013–2020

7.2.3.2. North Africa Market Size and Forecast 2013–2020

7.2.3.3. Rest of Middle East Market Size and Forecast 2013–2020

8. GCC

    8.1. GCC Nutraceuticals Market Analysis and Forecast

8.1.1. GCC Nutraceuticals Market Size and Y-o-Y Growth 

8.1.2. GCC Nutraceuticals Market Absolute Dollar Opportunity

    8.2. GCC Nutraceuticals Market By Product Type

8.2.1. Dietary Supplement

8.2.1.1. Market Share 2014 and 2020

8.2.1.2. Market Size and Forecast 2013–2020

8.2.2. Functional Food

8.2.2.1. Market Share 2014 and 2020

8.2.2.2. Market Size and Forecast 2013–2020

8.2.3. Functional Beverages

8.2.3.1. Market Share 2014 and 2020

8.2.3.2. Market Size and Forecast 2013–2020

    8.3. GCC Nutraceuticals Market Trend 

    8.4. GCC Nutraceuticals Market Impact Analysis of Drivers and Restraints

9. North Africa

    9.1. North Africa Nutraceuticals Market Analysis and Forecast

9.1.1. North Africa Nutraceuticals Market Size and Y-o-Y Growth 

9.1.2. North Africa Nutraceuticals Market Absolute Dollar Opportunity

   9.2. North Africa Nutraceuticals Market By Product Type

9.2.1. Dietary Supplement

9.2.1.1. Market Share 2014 and 2020

9.2.1.2. Market Size and Forecast 2013–2020

9.2.2. Functional Food

9.2.2.1. Market Share 2014 and 2020

9.2.2.2. Market Size and Forecast 2013–2020

9.2.3. Functional Beverages

9.2.3.1. Market Share 2014 and 2020

9.2.3.2. Market Size and Forecast 2013–2020

    9.3. North Africa Nutraceuticals Market Trend 

    9.4. North Africa Nutraceuticals Market Impact Analysis of Drivers and Restraints

10. Rest of Middle East

    10.1. Rest of Middle East Nutraceuticals Market Analysis and Forecast

10.1.1. Rest of Middle East Nutraceuticals Market Size and Y-o-Y Growth 

10.1.2. Rest of Middle East Nutraceuticals Market Absolute Dollar Opportunity

    10.2. Rest of Middle East Nutraceuticals Market By Product Type

10.2.1. Dietary Supplement

10.2.1.1. Market Share 2014 and 2020

10.2.1.2. Market Size and Forecast 2013–2020

10.2.2. Functional Food

10.2.2.1. Market Share 2014 and 2020

10.2.2.2. Market Size and Forecast 2013–2020

10.2.3. Functional Beverages

10.2.3.1. Market Share 2014 and 2020

10.2.3.2. Market Size and Forecast 2013–2020

    10.3. Rest of Middle East Nutraceuticals Market Trend 

    10.4. Rest of Middle East Nutraceuticals Market Impact Analysis of Drivers and Restraints

11. Competitive Landscape

    11.1. Competitive Benchmarking

    11.2. Competitive Dashboard

    11.3. Company Profiles

11.3.1. BASF SA

11.3.1.1. Overview

11.3.1.2. Revenue Share By Product Type

11.3.1.3. Revenue Share By Region

11.3.1.4. Nutraceuticals Products Availably by Type and Region

11.3.1.5. Company Timeline

11.3.1.6. Financial Overview

11.3.1.7. Strategies

11.3.1.7.1. Product Strategy

11.3.1.7.2. Promotion Strategy

11.3.1.7.3. Regional Strategy

11.3.2. DANONE

11.3.2.1. Overview

11.3.2.2. Revenue Share By Product Type

11.3.2.3. Revenue Share By Region

11.3.2.4. Nutraceuticals Products Availably by Type and Region

11.3.2.5. Company Timeline

11.3.2.6. Financial Overview

11.3.2.7. Strategies

11.3.2.7.1. Product Strategy

11.3.2.7.2. Promotion Strategy

11.3.2.7.3. Regional Strategy

11.3.3. Kellogg’s

11.3.3.1. Overview

11.3.3.2. Revenue Share By Product Type

11.3.3.3. Revenue Share By Region

11.3.3.4. Nutraceuticals Products Availably by Type and Region

11.3.3.5. Company Timeline

11.3.3.6. Financial Overview

11.3.3.7. Strategies

11.3.3.7.1. Product Strategy

11.3.3.7.2. Promotion Strategy

11.3.3.7.3. Regional Strategy

11.3.4. Arla Foods

11.3.4.1. Overview

11.3.4.2. Revenue Share By Product Type

11.3.4.3. Revenue Share By Region

11.3.4.4. Nutraceuticals Products Availably by Type and Region

11.3.4.5. Company Timeline

11.3.4.6. Strategies

11.3.4.6.1. Product Strategy

11.3.4.6.2. Promotion Strategy

11.3.4.6.3. Regional Strategy

11.3.5. Nestle SA

11.3.5.1. Overview

11.3.5.2. Revenue Share By Product Type

11.3.5.3. Revenue Share By Region

11.3.5.4. Nutraceuticals Products Availably by Type and Region

11.3.5.5. Company Timeline

11.3.5.6. Financial Overview

11.3.5.7. Strategies

11.3.5.7.1. Product Strategy

11.3.5.7.2. Promotion Strategy

11.3.5.7.3. Regional Strategy

11.3.6. General Mills

11.3.6.1. Overview

11.3.6.2. Revenue Share By Product Type

11.3.6.3. Revenue Share By Region

11.3.6.4. Nutraceuticals Products Availably by Type and Region

11.3.6.5. Company Timeline

11.3.6.6. Financial Overview

11.3.6.7. Strategies

11.3.6.7.1. Product Strategy

11.3.6.7.2. Promotion Strategy

11.3.6.7.3. Regional Strategy

11.3.7. AMWAY Malaysia Holdings Bhd

11.3.7.1. Overview

11.3.7.2. Revenue Share By Product Type

11.3.7.3. Revenue Share By Region

11.3.7.4. Nutraceuticals Products Availably by Type and Region

11.3.7.5. Company Timeline

11.3.7.6. Financial Overview

11.3.7.7. Strategies

11.3.7.7.1. Product Strategy

11.3.7.7.2. Promotion Strategy

11.3.7.7.3. Regional Strategy

12. GCC – Industry Survey Analysis

    12.1. Executive Summary for Industry Survey

    12.2. Industry Survey Background & Methodology

    12.3. Respondent Profile For Nutraceutical Products

  12.3.1. Respondent Profile Comparison

    12.4. Classification Of Nutraceutical Products as Per Industry Survey

  12.4.1. Dietary Supplements

   12.4.1.1. Herbal Products

  12.4.2. Functional Foods

  12.4.3. Functional Beverages

    12.5. Profit Margins

    12.6. Brand Footprints

    12.7. Nutraceutical Sales By Age Group

    12.8. Ingredients In Nutraceutical Products

    12.9. Key Factors In Nutraceutical Products Purchase

    12.10. Market Drivers Impact

    12.11. Market Restraints Impact

    12.12. Distribution Channels Preference

    12.13. Market Share Of Imported Nutraceuticals

    12.14. Market Share By Top Three Brands

    12.15. Dominance By Major Players

List of Tables

Table 1: MENA Nutraceuticals Market Size and Forecast By Product Type, 2013–2020 (US$ Bn)

Table 2: MENA Nutraceuticals Market Size and Forecast By Region, 2013–2020 (US$ Bn)

Table 3: GCC Nutraceuticals Market Size and Forecast By Product Type, 2013 to 2020 (US$ Bn)

Table 4: North Africa Nutraceuticals Market Size and Forecast By Product Type, 2013 to 2020 (US$ Bn)

Table 5: Rest of Middle East Nutraceuticals Market Size and Forecast By Product Type, 2013–2020 (US$ Bn)

List of Figures

Figure 1: Global and MENA Y-o-Y Growth Comparisons by Food & Retail and Nutraceuticals (2014–2020)

Figure 2: MENA Nutraceuticals Market Size (US$ Bn) and Y-o-Y Growth (%), 2014–2020

Figure 3: MENA Nutraceuticals Market Absolute $ Opportunity (US$ Bn) 2013–2020

Figure 4: MENA Nutraceuticals Market Value Share By Distribution Channel, 2014

Figure 5: MENA Nutraceuticals Market Value Share By Distribution Channel, 2020

Figure 6: MENA Nutraceuticals Market Value Share and BPS Analysis By Product Type, 2014 & 2020

Figure 7: Dietary Supplement Market Size (US$ Bn) and Y-o-Y Growth (%), 2014–2020

Figure 8: Dietary Supplement Market Absolute $ Opportunity (US$ Bn), 2013–2020

Figure 9: Dietary Supplement Market Size & Forecast By Sub-segments (US$ Bn), 2013–2020

Figure 10: Dietary Supplement Market Share By Sub-segments (%), 2013–2020

Figure 11: Functional Food Market Size (US$ Bn) and Y-o-Y Growth (%), 2014–2020

Figure 12: Functional Food Market Absolute $ Opportunity (US$ Bn), 2013–2020

Figure 13: Functional Food Market Size (US$ Bn) & Forecast By Sub-segments, 2013–2020

Figure 14: Functional Food Market Share By Sub-segments, 2013–2020

Figure 15: Functional Beverages Market Size (US$ Bn) and Y-o-Y Growth (%), 2014–2020

Figure 16: Functional Beverages Market Absolute $ Opportunity (US$ Bn), 2013–2020

Figure 17: Functional Beverages Market Size (US$ Bn) & Forecast By Sub-segments, 2013–2020

Figure 18: Functional Beverages Sub–segments Market Share By Sub-segments, 2013–2020

Figure 19: MENA Nutraceuticals Market Attractiveness By Product Type, 2014

Figure 20: MENA Nutraceuticals Market Size and Forecast By Region, 2014, 2015 & 2020 (US$ Bn)

Figure 21: MENA Nutraceuticals Market Value Share and BPS Analysis By Region, 2014–2020

Figure 22: GCC Nutraceuticals Market Size (US$ Bn) and Y-o-Y Growth (%), 2014–2020

Figure 23: GCC Nutraceuticals Market Absolute $ Opportunity (US$ Bn), 2013–2020

Figure 24: GCC Nutraceuticals Market Value Share and BPS Analysis By Product Type, 2014 & 2020 (%)

Figure 25: North Africa Nutraceuticals Market Size (US$ Bn) and Y-o-Y Growth (%), 2014–2020

Figure 26: North Africa Nutraceuticals Market Absolute $ Opportunity (US $ Bn), 2013–2020

Figure 27: North Africa Nutraceutical Market Value Share and BPS Analysis By Product Type, 2014 & 2020 (%)

Figure 28: Rest of Middle East Nutraceuticals Market Size (US$ Bn) and Y-o-Y Growth (%), 2014–2020

Figure 29: Rest of Middle East Nutraceuticals Market Absolute $ Opportunity (US$ Bn), 2013–2020

Figure 30: Rest of Middle East Nutraceuticals Market Value Share and BPS Analysis By Product Type, 2014 & 2020 (%)