Nutraceutical Gummies Market

2021 Analysis and Review: Nutraceutical Gummies Market by Functionality – Digestive Health, Immunity and Strength, Cardiovascular Health, and Bone and Muscle Health for 2021 – 2031

Key Highlights from Report

  • Which Is the Highest Grossing Nutraceutical Gummies Market?

    The U.S. currently leads the global market and its valuation is expected to reach US$ 28.5 Bn by 2031.

  • Which is the Top-selling Class of Nutraceutical Gummies?

    Vitamin & Minerals will remain top-selling nutritional class in the market, accounting for over 38.5% of revenue generated by 2031. This is due to increasing interest in preventive healthcare and attaining wellness through consuming vitamins in diet.

  • Which Is the Fastest Growing Distribution Channel in Nutraceutical Gummies Market?  

    Online stores are estimated to emerge as fastest growing distribution channels for nutraceutical gummies exhibiting a CAGR of 19.9% between 2021 and 2031.

  • Which are some of the leading companies offering Nutraceutical Gummies?

    Some of the leading companies operating in the market are Bayer AG, Zarbee’s, Inc., Sanofi S.A., Nature’s Bounty Co., Otsuka Holdings Co., Ltd., SmartyPants Vitamins, and others. According to FMI analysis, over 15% of the market share is currently covered by the top 15 players.

Key Points Covered in Nutraceutical Gummies Market

  • Market estimates and forecast 2015-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Nutraceutical Gummies Market and How to Navigate
  • Recommendation on Key Winning Strategies

2016-2020 Nutraceutical Gummies Market Outlook Compared to 2021-2031 Forecast

The market for nutraceutical gummies has recorded growth at a CAGR of 12.5% between 2016 and 2020. It is further expected to register a CAGR of 15.0% during the forecast period of 2021-31.

Due to the adoption of modern lifestyle, there has been an increase in the occurrence of lifestyle diseases such as high blood pressure, diabetes, and obesity. Thus, people are drifting towards preventive health measures to combat the effect of lifestyle diseases.

Alongside this, consumers are becoming health-conscious and are showcasing increasing demand for supplements. Knowledge among consumers regarding self-diagnosis channels, along with personalized regime has increased, thanks to information shared by various manufacturers and retailers through online platforms.

Various health magazines and online forums provide and publish informative articles for consumers discussing health benefits associated with nutraceutical gummies. Moreover, nutraceutical gummies are readily available over the counter. Improving access to online and offline customers alike will bode well for the market.

Why are Younger Population Exhibiting High Demand for Nutraceutical Gummies?

Growing concern about maintaining a healthy lifestyle is a key driving force behind increasing consumption of nutraceutical gummies. An increasing number of younger people are becoming vulnerable to immune health issues such as asthma, autoimmune diseases, allergy, and others.

Thanks to better access to information, consumers are rendered conscientious about their daily intake of nutrition. An increasing number of them are trying to maintain a balance diet, comprising nutraceutical gummies and supplements to fill up the nutritional gap in their daily diet.

Owing to this, people have become more health-conscious and are showing greater inclination towards the consumption of sugar-free, gluten-free, and fat-free products. The growing concerns among the consumer base about maintaining a healthy lifestyle have led to increasing consumption of nutraceutical.

What is Government’s role in Encouraging Nutritional Supplements Consumption?

With increasing lifestyle diseases, people are inclining towards preventive healthcare and adopting healthier alternatives. Nutraceutical gummies help to promote and improve health and wellness, hence consumers are drifting towards such products.

This has led to increased sales of health supplements on a large scale. Moreover, some of the governments around the world have increased their funding for research on the beneficial effects offered by citrus gummies.

According to the European Federation of Pharmaceutical Industries and Associations (EFPIA), meeting basic dietary and nutritional needs by maintaining a healthy lifestyle is very important in order to lessen the expenditure on healthcare.

Initiatives adopted by governments to encourage a healthy lifestyle will inspire consumers to include supplements in their daily diet. These developments are likely to spur growth in the market.

What Is the Impact Of COVID-19 Crisis On Nutraceutical Gummies Market?

Re-emergence of the pandemic could affect the economy of many countries and in turn affecting the overall nutraceutical gummies market. The factories could shut down and the countries could go into lockdown following the re-emergence.

There has been easing of the lockdown in few countries as they are slowly recover from the pandemic. The unprecedented outbreak has changed behavior pattern in consumers. They are now focusing more on maintaining a healthy and balanced life.

Wellness being on the top of their list after getting badly affected by the pandemic, sales of the nutraceutical gummies could rise. But the economic situation will remain a critical factor in the worst hit countries which restrict the growth of the market to an extent.

Country-wise Insights

How big is the Opportunity for Nutraceutical Gummies Market in the U.S.?

North America is projected to remain one of the most attractive markets during the forecast period, according to Future Market Insights. According to the study, the U.S. is expected to account for over 86.3% of the North America market through 2031.

Gut health affects cardiovascular health, immunity, and even the neurological system. Rapidly growing demand for nutraceuticals aimed at digestive health with probiotic ingredients is witnessed in the market. This growth is recorded across various products such as probiotic drinks, enzymes, and over-the-counter products such as nutraceutical gummies.

Different combinations of vitamins and other nutrients are very essential to be included in the diet during the gestation period for prenatal care. Nutraceutical gummies consisting of all the necessary nutrients required for prenatal care.

The rising focus on curbing various lifestyle diseases such as cardiovascular ailments and others will drive sales in the U.S.

What is the Impact of COVID-19 on Nutraceutical Gummies Market in the U.K.?

The U.K. market may have to face an adverse impact due to lockdown imposed on the country. This is likely to disrupt the supply chain of the market. The U.K. nutraceutical market is expected to be valued at US$ 863.0 Mn in 2-21

As the manufacturers strengthen their no-contact delivery system for nutraceutical gummies, or online retail stores, they will have relatively better market reach and will be able to reduce the loss suffered during closure of brick-and-mortar stores amid pandemic.

With the government of U.K. encouraging population to include vitamins and essential nutrient in the diet to boost up the immunity, nutraceutical gummies market is expected to rise.

What is the Growth Prospect in the Spain Nutraceutical Gummies Market?

Spain is among the fastest growing markets for nutraceutical gummies in Europe. By 2031, it is expected to account for over 9.2% of nutraceutical gummies sales within Europe.

As the population and manufacturers have adopted to the new restricted lifestyle to prevent spread of COVID-19 in the country, manufacturers have started developing novel strategies so that nutraceutical gummies market does not suffer from great loss.

It was found that nearly 80% of the COVID patient in Spain were Vitamin D deficient. As amount of Vitamin D present in the body has direct impact on immune system, doctors suggests inclusion of vitamin D in diet of COVID patients. This will increase the market reach of nutraceutical gummies in the country.

How big is the Opportunity for Nutraceutical Gummies Market in China?

According to FMI analysis, China is expected to account for over 86.3% of the East Asia market in the year 2021.

Consumers in China demand more information than breakdown of the nutritional value of the product on the package. Especially in the consumer health market for a product like nutraceutical gummies, which is available under various brand names, it is often difficult for consumers to identify a suitable product for their needs.

Thus, manufacturers have started including a list of ingredients according to which consumers make split-second decisions. Manufacturers are using graphics as the most effective way for informative packaging and communicating ideas behind the products with the help of certifications and logos such as non-GMO verified, organic, or eco-friendly packaging. Thus, packaging is playing an important role for nutraceutical gummies market growth in China.

What are the Factors Driving Nutraceutical Gummies Sales in India?

India has emerged dominant in the South Asia market, and it accounts for a share of 34.3% of overall sales registered in the region. In India, malnutrition is becoming a serious public health problem. Despite the availability of screening technologies, severe malnutrition cases in hospitals, care homes, and impoverished places often go unnoticed and untreated.

In India, only about 45% of individuals who have been recognized as malnourished receive sufficient medical attention. Malnutrition causes lethargy, delayed immunological response, apathy, reduced wound healing, self-neglect, decreased muscle strength and frailty, and, as a result, worry, all of which contribute to a poor quality of life.

As a result, effective nutritional care preparation has become a vital aspect in the fight against malnutrition and this is creating opportunities for the increasing sales of nutraceutical gummies.

Category-wise Insights

Which Functionality Accounts for Maximum Sales of Nutraceutical Gummies?

Nutraceutical gummies help in improving digestive health, immunity & strength, cardiovascular health, and bone & muscles health. Among them, functionality of bone & muscles health will account for a dominant market share of 27.1% in year 2021.

In recent years, the prevalence of lifestyle diseases has continued to rise due to stressful schedules and changing lifestyle patterns. As a result, consumers are taking proactive measures to reduce the negative consequences of lifestyle disorders.

The most frequent type of arthritis is degenerative joint disease. To prevent and lessen the consequences of such diseases, bone and muscle health supplements should be taken. Amino acids and vitamins, which help to manage blood pressure, are also found in nutraceutical gummies supplements.

Why Is Vitamin & Minerals Preferred As Nutritional Class?

Vitamin & minerals are estimated to dominate and account for over 38% of the market by 2031. Nutraceutical supplements are critical in today's society to address the problems often triggered by weight concerns.

Nutraceutical gummies containing vitamins and minerals are widely available and do not require a prescription to acquire. With the rise of the working class, obtaining all of the nutrients through a balanced diet has become more challenging.

This has been drawing consumers towards supplements that can fulfil their requirement of daily nutrition. Considering this, the demand for nutraceutical gummies is expected to rise in the coming years.

Which Age Group Accounts for Maximum Consumption of Nutraceutical Gummies?

The pediatric segment is estimated to hold value share of more than 25% in 2021 and is expected to grow with a 16.5% CAGR through the course of the forecast period. The growth is attributed to the taste and texture of the gummies.

Conventional pharmaceutical products such as tablets, capsules, syrups, and others have been in the market for a long period of time. Children often refuse to take these medications due to their taste.

On the other hand, nutraceutical gummies, which are basically fortified candy, have gained immense popularity among children due to their ease of consumption. Pediatricians might recommend nutraceutical gummies for children as they can be easily included in their diet.

Why Online Stores is the Fastest Growing Distribution Channel?

The online stores segment is expected to grow at a CAGR of 19.9% over the forecast period. Because of the growing popularity of the internet among customers and the convenience of online transactions, many nutraceutical companies are selling and promoting their goods through online platforms.

Furthermore, a majority of consumers prefer to purchase nutraceutical gummies through online channels. This is encouraging producers to establish a presence on these platforms. Other outlets, such as retail medicine stores and retail pharmacies, have evolved in recent years.

Manufacturers such as Zarbee's, Olly, Vitafusion, and others have a strong online presence for nutraceutical gummies and are attempting to gain momentum among the younger generation by expanding their presence on social media platforms such as Facebook, Instagram, and others.

Competitive Landscape

Key players are launching innovative products as well as focusing on acquisitions and mergers to increase geographical presence and production capacity.

For instance, a leading Israel based manufacturer of nutraceutical supplements called TopGum Industries, Ltd., has secured investment to accelerate its expansion plants across Europe and North America in 2021.

Some of the leading companies operating in the market are:

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa

Key Segments Covered

Nutritional Class,  Functionality, Age,  Distribution Channel and Region

Key Companies Profiled

  • Bayer AG
  • Zarbee’s, Inc.
  • Sanofi S.A.
  • Nature’s Bounty Co.
  • Otsuka Holdings Co., Ltd.
  • SmartyPants Vitamins
  • Church & Dwight Co. Inc.
  • Olly Public Benefit Corporation
  • Life Science Nutritionals
  • The Honest Company, Inc.
  • Pfizer
  • Nature’s Way

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

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Nutraceutical Gummies Market by Category

By Nutritional Class

  • Vitamin & Minerals
    • B Complex
    • Vitamin C
    • Calcium & Vitamin D
    • Milk Minerals
    • Iron
    • Others
  • Dietary Fiber
  • Prebiotics & Probiotics
  • Polyunsaturated & Fatty Acids
  • Antioxidants
  • Others

By Functionality

  • Digestive Health
  • Immunity & Strength
  • Cardiovascular Health
  • Bone & Muscles Health
  • Others

By Age

  • Pediatric
  • Geriatric
  • Adult

By Distribution Channel

  • Hospital Pharmacies
  • Retail Pharmacies
  • Drugstores
  • Supermarkets
  • Online Stores

By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

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