Citrus Gummies Market

2020 Analysis and Review: Citrus Gummies Market by Nature – Organic and Conventional for 2020-2027


Citrus gummies are food products that are considered a healthy snacking option and a source of essential vitamins owing to their healthy nutritional profile and sugary flavor. The appearance, texture, and mouthfeel of citrus gummies are identical to candy, and hence, it is preferred by both adults and children alike.

Citrus gummies are a rich source of Vitamin C, which cannot be produced by the human body, necessitating people to seek external food sources containing it.

Moreover, citrus gummies are easily consumable owing to their tasty lemon and tangerine flavor.

Over the years, citrus gummies have cemented their position as a healthy and tasty nutritional supplement as they are organic, sugar-free, and available in multiple flavors. In fact, the global citrus flavors market has grown at a rapid pace in the recent past.

As consumers become increasingly health-conscious and seek nutritional food products, citrus gummies have emerged as an ideal edible option.

Besides, the growing demand for organic, clean label food products will continue to drive the demand for citrus gummies for the years to come.

Natural Benefits of Citrus Gummies

As citrus gummies are derived from citrus fruits such as lemons, limes, oranges, and grapefruits, the vitamin composition is bequeathed to the end-product, thus bestowing several health benefits.

For instance, citrus gummies aid in maintaining the healthy functioning of the nervous and immune system, which are crucial to the healing process of infections.

Owing to the vitamin content, they also aid in improving the health of bones, cartilage, skin, and teeth.

Likewise, citrus gummies are organic food products, largely free of chemical additives, and the production of citrus gummies is devoid of the usage of Genetically modified organisms (GMOs), making the manufacturing process unadulterated. This gives an edge over other supplements that are derived using chemical additive additives.

Leveraging the growing health and fitness trends, manufacturers are producing citrus gummies with minimal fat and sugar, while some brands are labeling their products all-natural and fat-free.

Growing consumer inclination towards cleaner products with minimal chemical fertilizers is giving a tremendous boost to the market.

Besides, the widening base of the vegan population is asserting manufacturers to produce products that suit their requirements.

Market players are moving away from fish omega-3 and are using plant-based sources such as chia seeds as ingredients.

Furthermore, chia seeds are a rich source of antioxidants, have weight-losing properties, and aid in reducing the risk of heart diseases.

As consumers continue to seek salubrious nutrition supplements to compensate for lack of physical exercise amidst hectic lifestyles, the demand for citrus gummies will prevail for the years to come.

Increasing Communicable Diseases

On the back of the high incidence of communicable diseases, coupled with citrus gummies' functionality as a critical ingredient to improving metabolic health consumption of citrus gummies will remain high during the forecast period.

Communicable diseases weaken the immunity system, proliferating the need for medicines and foods while improving the levels of immunity. The sales of citrus gummies are surging in direct proportion to the increasing prevalence of communicable diseases.

When a person is affected by an autoimmune disease, the body produces antibodies that damage tissues, cells, and organs, necessitating external administration of antibodies to fight the disease.

Citrus gummies are an easily edible option owing to the advantages such as taste, nutritional value, and easy oral-administration.

Moreover, citrus gummies are available as an over-the-counter medical option and will remain a highly sought-out nutraceutical through the forecast period.

Side Effects Pose a Challenge

Although the trend of no-sugar citrus gummies is slowly picking up, there is still a level of sugar content that is restricting the adoption, especially among diabetic patients.

Similarly, the resemblance in appearance to candy and sugary taste are likely to have a dual impact on sales. While it helps in selling the products to children, excessive consumption can lead to side effects.

Some of the severe side effects include vomiting, diarrhea, increased urination, and consequently, dehydration. These side effects tend to be severe among children, needing guardians to closely monitor the consumption.

Similarly, the high cost of production associated with gluten-free, dairy-free, and allergen-free citrus gummies due to the sparse availability of raw materials is also narrowing the profit margin to an extent.

Region-wise Insights

Europe Citrus Gummies Market

Europe is poised to remain the largest market for citrus gummies through the forecast period, accounting for over 25% share. The region’s lucrativeness is majorly attributed to high health consciousness among consumers in the region.

Moreover, the region is also severely affected by autoimmune diseases. For instance, over 83 people out of 100,000 European citizens are affected by multiple sclerosis, a condition that threatens the immunity system and central nervous system.

Due to the proven efficiency of citrus gummies in improving the strength of the nervous system and immunity, they are gaining remarkable traction. Owing to high awareness among consumers, Europe will remain the leading region for the citrus gummies market for the years to come.

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APEJ Citrus Gummies Market

Asia Pacific excluding Japan will remain the second largest region through the forecast period. Sales of citrus gummies in Asia Pacific are driven by the presence of a large population base that is at risk of communicable and immunity-based diseases.

Increasing incidence of autoimmune diseases such as multiple sclerosis, lupus, and rheumatoid arthritis, which affect the immunity and nervous systems, are propelling demand for nutritional supplements. This is transmuting into a revenue opportunity for manufacturers of citrus gummies in the region.

Low-income and emerging economies in the region are heavily burdened with tuberculosis, malaria, and autoimmune diseases which continues to cause high rates of mortalities in the region.

Rising awareness among consumers is calling for better medication and nutritional supplements, thus driving the demand for citrus gummies.

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North America Citrus Gummies Market

North America, led by the US, will remain a prominent region for the citrus gummies market capturing more than 1/5th of global market value.

Akin to the aforementioned regions, the growth of the market in North America is attributed to the ever-increasing prevalence of communicable diseases and subsequent demand for nutritious food products.

According to the statistics of the National Institutes of Health (NIH), nearly 23.5 Mn people in the US, representing 7% of the nation's population suffer from a kind of autoimmune disease, and the patient base continues to expand year-on-year.

Sales of citrus gummies are bolstered by high spending power and the presence of a large base of working-class consumer demographic, who are seeking nutrition owing to unhealthy and hectic lifestyles.

Moreover, the market is aided by the presence of key market players including Pfizer Inc. and The Honest Company, Inc. which have large production bases in the region.

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Category-wise Insights

Conventional Citrus Gummies Remain Sought After

By nature, conventional citrus gummies are expected to remain sought-out products, capturing more than 3/5th of the market value.

On the other hand, organic products are gaining prominence ascribed to increasing consumer awareness regarding the advantages of non-GMO supplements.

Sales Higher among Adults vis-à-vis Kids

Based on customer orientation, adults are expected to remain the largest consumer base, accounting for more than 3/5th of global value.

This can be attributed to a high preference for citrus gummies as a better-tasting substitute to traditional nutritional pills and the high prevalence of diseases as compared to children.

Bottles & Jars Remain Popular Packaging

Bottles and jars are expected to remain the most popular packaging, accounting for more than 4/5th of market value.

Consumers opt for bottles and jars due to the safety, longevity, and reusability they offer. These factors give bottles and jars an edge over stand-up pouches and other packaging options.

Modern Trade Drives Majority of Sales

By sales channels, modern trade, pharmacies, and online retailers are poised to cumulatively channel more than 50% of revenue, with the former accounting for nearly a quarter of the market value.

Among these, the online retail segment is expected to register impressive growth owing to rising penetration of the internet.

Competitive Landscape

Market players have identified organic food products as the flourishing trend and are directing their efforts to capitalize on the growing demand for organic citrus gummies.

On these lines, an increasing number of market players are expanding their product portfolios and production capacities to facilitate the production of organic citrus gummies. 

Similarly, manufacturers have identified durable and attractive packaging as a crucial factor influencing consumer behavior while purchasing, and are working on attractive designs to grab the attention of the consumers.

Moreover, manufacturers are focusing on strengthening their sales channels and expanding geographical footprint. On these lines, after acquiring Unilever in 2019, OLLY launched its citrus gummy supplements in Singapore in March 2020.

Citrus Gummies Market Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for value and Metric Tons for Volume

Key Regions Covered

North America, Europe, East Asia, Latin America, South Asia, Oceania, and Middle East and Africa (MEA)

Key Countries Covered

US, Canada, Brazil, Mexico, Argentina, Chile, Peri, Rest of Latin America, EU-4, U.K., Russia, BENELUX, Nordic, Rest of Europe, India, China, ASEAN, ANZ, Rest of APEJ, GCC Countries, Turkey, South Africa, Iran, Israel, and Rest of MEA

Key Segments Covered

Nature, Customer Orientation, Packaging, Sales Channel, and Region

Key Companies Profiled

Pfizer Inc., Bayer AG, The Honest Company, Inc., Pharmavite LLC, Olly Public Benefit Corporation, Nutranext LLC, Hero Nutritionals LLC, Herbaland Naturals Inc., Zanon Vitamec  and other players

Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered by the Report

  • What is the citrus gummies market size?

    The global citrus gummies market is expected to reach a valuation of US$ 341 Mn by 2027.

  • Which is the largest market for citrus gummies?

    Europe is expected to maintain hegemony over the regional landscape through the course of the forecast period

  • Who are the citrus gummies manufacturers?

    Key players operating in the market include Pfizer Inc., Bayer AG, The Honest Company, Inc., Pharmavite LLC, Olly Public Benefit Corporation, Nutranext LLC, Hero Nutritionals LLC, Herbaland Naturals Inc., and Zanon Vitamec among others.

  • Which is the preferred sales channel for citrus gummies?

    The modern trade segment is expected to channel the majority of revenue to the citrus gummies market through the forecast period.

  • What is the outlook on citrus gummies market?

    Citrus gummies market is expected to grow at a healthy pace through 2027 backed by rising demand for nutritional supplements across the world.

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  • Is this research conducted by Future Market Insights?

    Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst.

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions.

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers.

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Key Segments


  • Organic
  • Conventional

Customer Orientation:

  • Children
  • Adult


  • Bottles & Jars
  • Stand-Up Pouches
  • Others

Sales Channel

  • Direct Sales
  • Modern Trade
  • Convenience Stores
  • Departmental Store
  • Specialty Store
  • Drug Store/Pharmacies
  • Online Retailers
  • Other Sales Channels


  • North America
  • Latin America
  • Europe
  • Japan
  • Asia Pacific except Japan (APEJ)
  • Middle East and Africa

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Citrus Gummies Market