Name: citrus pulp market
Brand: Future Market Insights
SKU: REP-GB-12668
Price: 5000 USD
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Introduction

According to a new report published by Future Market Insights, the citrus pulp market is projected to surpass a valuation of US$ 625 million by the end of 2020. Innovations in processing methods including osmosis, vacuum, and microwave drying have brought about a transformation in the citrus pulp landscape.

Global demand for citrus pulp has risen steadily in recent times, and is expected to continue even through the coronavirus pandemic.

Cattle Feed Applications Gain Traction

Although still at a nascent stage, citrus pulp has been rapidly gaining popularity in the field of cattle feed production in the past few years, as a pectin-rich source of fiber.

With the presence of several citrus fruit juice production facilities around the world, the availability of citrus pulp around the year has aided long term prospects of the industry.

In the animal feed industry, citrus pulp has been classified as an energy concentrate byproduct. Citrus pulp products that are popular among cattle farmers include pelleted citrus pulp, citrus molasses, dried citrus pulp, citrus meal, and wet citrus pulp.

According to the Asian-Australasian Journal of Animal Sciences, citrus pulp can be used as a viable source of antioxidants, aimed towards health and yield from lactating Holstein cattle, that are commonly fed with diets that are rich with polyunsaturated fatty acids.

The addition of citrus pulp to diets boosts flavonoid and polyphenol levels in milk, while cutting down ferric content, without adversely affecting the health of the animals.

Market players in North America are leveraging growing demand for citrus pulp in animal husbandry applications, owing to rising citrus fruit production in subtropic regions of the U.S. including California, Texas, and Florida, which will contribute to the market in the long term. However, strong citrus aromas make it necessary for citrus pulp to be gradually incorporated into cattle diets.

Natural and Clean Label Food Trends Support Demand

Citrus pulp is an in-demand product in the food and beverage industry. Natural fiber sources are being used extensively to replace conventional phosphate ingredients. Citrus pulp in particular is being used as a clean label solution to replace mono and diglycerides, hydrocolloids, edible gums, and clouding agents including titanium dioxide.

Market players are investing in trials with citrus derivatives as stabilizing agents in beverage production systems. Citrus fiber has been found to be ideal for stabilization and binding of flavoring oils, making it a popular choice as an emulsifier for products such as smoothies and yogurt. As a result, citrus pulp fiber market is growing a steady pace.

With the rising consumer awareness about the health benefits of citrus pulp including essential nutrients and improvements to bone health, and growing availability of non-GMO and organic product offerings, the demand in the sector is likely to rise strongly in the years ahead. These characteristics of citrus pulp are also likely to provide impetus to applications in the personal care and pharmaceutical sectors.

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Key Challenges

As citrus pulp continues to gain greater attention in the food and beverage sector, the industry is facing obstacles as players in the market push to scale up operations.

The market is facing a notable influx of contaminants and counterfeit products, owing to lax regulations, particularly pertaining to organic citrus yields, which is holding back profitability for many market players around the world.

Further, the industry is frequently subjected to fluctuations in yield arising owing to environmental conditions. For instance, according to the USDA, the cultivation of citrus fruits has fallen significantly across Latin America, North America, Europe, and some regions of Africa owing to weather related problems during 2019-20. As such, environmental factors are likely to hurt market prospects for the foreseeable future.

Region-wise Analysis

Europe Citrus Pulp Market

Driven by demand from consumers across U.K. Germany, and France, the European market for citrus pulp is holding a predominant position, accounting for over 30% of the global market share.

The regional market is projected to benefit from a robust supply chain to retail distribution channels, which has sustained growth prospects in the region for the long term.

According to the European Commission, the production of oranges in the European Union during 2019-20 has been forecasted to be lower than previous years owing to adverse environmental factors, with a forecasted production of more than 6 million metric tons during this period, an estimated slump of more than 8%. This factor is expected to restrain regional prospects of the industry in the short term.

However, the coronavirus pandemic has resulted in increased consumption of citrus products, as consumers seek to natural fruit products and sources of vitamin during this period. Consequently, exports from markets such as Egypt and South Africa are likely to gain ground in the near future.

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North America Citrus Pulp Market

Currently, the second largest market for citrus pulp following the European Union, North America, driven by the United States market is also facing challenges owing to reduced yield of citrus fruits in 2019-20.

Key producer states of Florida, California, and Texas are reflecting a drop in citrus production owing to weather and disease, although partially compensated by a higher lemon production rate coming from Arizona.

Consequently, citrus pulp exporters to the U.S. are finding lucrative short-term opportunities, even as retail demand has soared in the region during the Covid-19 pandemic.

Despite reduced demand for products from the food service industry during the outbreak, consumption remains largely unaffected owing to sustained demand from food processing market players, as ready to eat meals and other convenience food sales rise during this period.

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South Asia & Oceania Citrus Pulp Market

The market for citrus pulp in the South Asia and Oceania region, although relatively small, is estimated to reflect rapid growth in the near future.

Changes in consumer lifestyle and diet, driven by globalization, and strong demand from major markets of India, supported by higher disposable incomes has created a favorable environment for market players.

Also, the region is witnessing a surge in the food processing industry which will also contribute to market growth for the long term. Also, higher investments into packaging and processing technologies by market players is expected to support market developments in the region.

Exports of citrus fruits from India and Australia are gaining ground for consumers and end user industries in China, and regions of West Asia, owing to the timing of seasonal produce coinciding with a slump in supplies from other regions of the world. The trend is likely to remain unchanged for the foreseeable future.

Category-wise Insights

Higher Consumption of Conventional Citrus Pulp

Citrus pulp products can be broadly divided on the basis of nature into 2 types -conventional and organic. Of these the demand for conventional citrus pulp will remain higher through 2027. The growth of the segment can be attributed to better supply chains and easier access to raw materials for end product manufacturers.

On the other hand, with growing health awareness among consumers, organic citrus pulp is expected to display faster growth throughout the assessment period, with relevant resources for farming communities being easier to access, which will support market developments in the long term.

Oranges to Remain Primary Source

Citrus pulp is largely derived from 4 fruit types. These include oranges, tangerines/mandarins, grapefruit, and lemon/lime. Of these, citrus fiber sourced from oranges will account for significant market share through the end of the forecast period, surpassing a valuation of US$ 451 Mn in this time.

The demand for orange-based citrus pulp can be attributed to the larger global agricultural yield of the fruit, coupled with higher demand for orange beverages on a global scale, which in turn contributes to citrus pulp production. The trend is unlikely to change for the foreseeable future.

Applications in Bakery Products Drive Demand

In terms of end use, citrus pulp is used in production processes for bakery, desserts and ice creams, sauces and seasonings, meat and egg replacement, beverages, flavorings, and coatings, snacks and meals, personal care, and pharmaceutical offerings. Of these, the demand for citrus pulp for bakery products is estimated to remain the largest in the near future.

The growing application of citrus pulp and its derivatives in confitures, and fresh fruit pastries are expected to contribute the market. However, applications in the snacks and meals segment is expected to display faster growth on the back of favorable changes in consumer bias towards convenience foods.

Supermarkets and Hypermarket Key to Distribution

Citrus pulp producers largely make use of 5 channels of distribution to meet global demand, which includes supermarkets/hypermarkets, convenience stores, departmental stores, specialty stores, and pharmacy/drug stores.

Hypermarkets and supermarkets will remain the primary channel of distribution through the forecast period accounting for close to 40% of the market share.

The development of robust and sophisticated supply chains, coupled with higher penetration to even rural and underdeveloped regions are expected to provide impetus to sales through this channel for the foreseeable future.

Furthermore, the growing applications of citrus pulp in personal care and pharma products will bolster the importance of drug stores in the years ahead.

Competitive Landscape

Prominent citrus pulp producers have been observed increasingly emphasizing on efforts towards research and development for new product offerings, with the aim of leveraging high value applications, and exploring new avenues of revenue generation in the industry. Market players are also investing in citrus fruit agriculture assets to maintain yields to meet market demand.

CP Kelco U.S. Inc. for instance, has announced the introduction of its Genu brand of pectin, derived from citrus pulp, aimed towards beverage manufacturers, for shelf-stable offerings.

Also, the product allows for a pasteurization process prior to fermentation or addition of dairy products, which minimizes processing costs and efforts. The product is likely to gain ground in non-GMO, vegetarian, and clean-label product offerings.

The company has also unveiled the clean label Nutrava Citrus Fiber product line, which can be used for thickening, moisture-binding, gelling, and stabilizing applications, as a replacement for conventional ingredients such as oil starch and eggs.

DuPont De Nemours and Company, has unveiled its Grindsted Pectin Prime product for reduced-sugar food products including jams, ice creams, and spreads, as a substitute for conventional sucrose solutions.

The company has also introduced a new sustainability, circular economy initiative to recycle used citrus pulp discarded by beverage manufacturers for applications in animal feed products.

Fiberstar Inc. has unveiled its Citri-Fi additive for non-allergenic food and beverage applications. The product comprises insoluble and soluble fiber, native pectin, and protein, derived from citrus pulp.

The product aimed for application as an additive to plant-based milks from sources including cashew, oat, coconut, and almond for better stability and mouthfeel for non-GMO, non-allergenic end products.

Aside from these producers, other major participants in the market include:

Cargill Corporation
CEAMSA
Citromax S.A.C.I.
Herbafood Ingredients GmbH
Firmenich SA
Lucid Colloids Ltd.
Quandra Chemicals Ltd.
Naturex SA
Florida Food Products Inc.
Vita-Pakt Citrus Products
International Flavors & Fragrances Inc.
Dohler

The list is only indicative – full list of citrus pulp market key players is available upon request.