Citrus Powder: The Treasure Trove of Natural and Healthy Ingredients
Driven by the increasing consumer proclivity for natural and health-benefitting ingredients in various consumer goods, the adoption of fruit powders has fruit powders has surged in such applications significantly. Citrus powders—mainly due to its flavor—are becoming ubiquitous across various end-use industries, such as food & beverage, cosmetics & personal care, and dietary supplement industries.
However, the refreshing citrus flavor is not the only driving engine for the citrus powders market. Future Market Insights (FMI), in its recent study on citrus powders market, explores various factors that are influencing growth parameters of this landscape to uncover the future prospects of growth and opportunities for stakeholders.
According to the FMI study, the global market for citrus powder is expected to surpass a valuation of US$ 6 billion in 2019, and is expected to ride on the coattails of the rapidly growing fruit & vegetable ingredients market. Consumer awareness about potential benefits of natural ingredients in fighting different health discovers and the nutritional values is expected to contribute to the growth of the market.
Citrus Powder Market - Key Research Findings
- The global citrus powder market size in 2019 is set to reach ~ US$ 6 Mn.
- The citrus powder market is anticipated to grow at a CAGR of ~ 7% during the forecast period of 2019-2029.
- The organic segment of citrus powder is expected to remain as the most preferred in the citrus powder market.
- East Asia is stipulated to account for half of the revenue shares in the citrus powder industry by the end of 2029.
- The East Asia market is estimated to continue to be the opportunistic market for citrus powder manufacturers and distributors, owing to increasing production and demand for citrus-based products.
- The cosmetic & personal care segment is projected to continue as the prominent end-use industry in creating significant growth opportunities for the citrus powder market players.
- Over the recent past, citrus powder manufacturers have witnessed significant growth in the personal care industry. The increased demand for natural products under cleaning and sanitation sub-segment offered by citrus powder is expected to propel the demand for the product.
Key Factors Shaping the Citrus Powder Market
Increasing Applications in Different Industries Surge the Demand for Citrus Powder
The growing number of companies across countless industrial verticals are transforming their business models with increased importance being given to consumer satisfaction, and the citrus powder landscape is no exception. With the market for citrus powder witnessing incremental growth in the cosmetics & personal care industry, soon citrus powder would be among the main ingredients used in the cosmetics industry.
For instance, Van Drunen Farms has launched its premium ingredients (in cosmetics sector) that can be used in cosmetics as well as in direct consumption in citrus powder which is in the trends these days, and the product launches of the company will help it to gain high standards in the market. Moreover, the company has started to perform organic farming of citrus fruits that will help them to attract many health-conscious consumers.
The lemons & lime usage for the production of citrus powder is showing significant growth and is expected to increase at a CAGR of 11% in the forecasted period. This segment is gaining more popularity owing to its easy availability and numerous applications in cleaning and makeup removing in the field of cosmetics and personal care industry. The citrus powder market is gaining significant traction due to the skin lightening and anti-aging properties of lemons.
Stakeholders Following New Trends that Help Increase their Consumer Base
One of the recent developments in the citrus powder market is that a number of players are coming out with the new trend of launching organic citrus powder. Many companies in the field of citrus powder are accepting this trend to increase their global market revenue as well as shares.
Companies in the citrus powder market are increasing their consumer faith and numbers by providing various claims and certifications like- EQA certification, ISO 9001, BRC Food and FSSC 22000 to prove that the end- product which is citrus powder is of high quality, and can meet consumer satisfaction with proper authentication.
Making the vision of a cleaner and greener environment possible, the citrus manufacturers are working in all the areas, starting from organic production of citrus to biodegradable packaging of citrus powder. The manufacturers are bringing a change in their production pattern as the consumers these days want natural, organic, vegan, free from gluten and many more such specifications in their products.
Restraining Factors that will Impact the Citrus Powder Market
The constraining factor for citrus powder is that of price. Given their exotic and export-dependent nature, citrus powder-based products are priced relatively at a higher level. The high price is also because of higher production costs when compared to synthetic vitamin C. This further limits their scope to only certain demographics such as urban and high earning individuals.
The processing technique for deriving citrus powder from citrus fruit is relatively complex. The extraction of citrus powder requires several stages of processing before finally reaching the packaging process, and then reaching consumers. The quality and purity of citrus powder depends majorly on the drying method which is used to extract the citrus powder.
Grapefruits, tangerines, lemons, and oranges are the most popularly cultivated types of citrus fruits, which are traded as concentrates, juice pulps, and fresh fruits. However, growers of citrus fruits face a challenge in improving or maintaining yield quality, with soil salinity, cold, drought, and crop diseases being the key impediments. These challenges impose on economic constraint for citrus fruit growers. Successful adoption of traditional breeding methods on improving citrus production has been carried out for decades, however, they entail difficulty related to the yield’s delayed growth and maturation.
As traditional breeding methods account for longer time requirements, the rapid incorporation of desirable traits in citrus fruits is deemed impractical. In some cases, particular desirable traits are not available in cultivated citrus fruits, which has further been made more evident for battling against crop diseases. As diseases appear in the area of citrus cultivation, they spread within a few years and become the additional hindrances for production. The collective economic influence on the back of increased production costs and yield reduction takes a toll on established companies as well as emerging local producers in the global citrus powder market.
East Asia’s Market Attractiveness Rising with Changing Dietary Preferences
Regions such as North America and Europe are expected to hold prominent market share in the citrus powder market in terms of value. However, the East Asia market is expected to project lucrative growth in the global citrus powder market over the forecast period of 2019-2029. This growth is pushed by changes in the dietary patterns of East Asian people. They are consuming more western foods, which has resulted in a shift from healthy traditional diets to calorie-dense low-fiber diets. This gives rise to lifestyle disorders and cardiovascular diseases in these populations. And, here citrus powder is working as a miraculous ingredient as it has the ability to keep its consumers away from heart, brain and other diseases owing to its antioxidant and rich in vitamins and minerals property.
Furthermore, macroeconomic factors such as urbanization, growing population, and rapid industrialization, in East Asia, have boosted the confidence of investors to make investments in the citrus powder market. Also, as consumers are more aware of what they eat, the citrus powder market is projected to witness high growth over the forecast period.
Citrus Powder Market Structure Analysis
- The global citrus powder market is a moderately competitive market. Approximately 35% - 40% share of the market is held by tier-1 players.
- LemonConcentrate S.L. and Allen Flavors Inc. are among the leading market players in the arena of citrus powder. They have continued to dominate the market landscape of citrus powder due to expertise in product diversification and strategic partnerships and acquisitions to enhance product and customer base.
- Major players in the citrus powder market are Givaudan SA, Paradiesfrucht Gmbh, LemonConcentrate S.L., Allen Flavors Inc, Cham Foods, Van Drunen Farms, Nans Products, Momar, Inc., MOUNTAIN ROSE HERBS, and Vita-Pakt Citrus Products
- Many emerging players such as- Van Drunen Farms, Momar, Inc. and Cham Foods are adopting new ways and methods through which they can rule the market in coming time, these companies are coming up with ideas of launching premium products in field of cosmetics, by making blends of different flavor to excite and attract consumers for whom trying new flavor is important.
- Momar, Inc., through its acquisition of Superco Specialty Products, Inc. in 2017 has led to an increase in its commercial, institutional and industrial client base. Moreover, the company is able to get an expert sales management team for Los Angeles site through this acquisition.
High Consumption of Oranges in Citrus Powder Production to Persist
The FMI study finds that, in 2018, nearly 40% of the citrus powder sold worldwide was manufactured using oranges. Steady rise in the production of oranges is mainly attributed for the rise in demand for oranges as a raw material in the citrus powder market. In the coming years, leading players in the citrus powder market are expected to establish close collaborations with farmers or bolster their in-house production of oranges to further enhance profitability of manufacturing. Furthermore, increasing adoption of oranges in citrus powder used for the production of citrus oils is also fostering this trend.
However, orange harvest has always been highly affected due to changes in weather and this leads to their fluctuating prices. Thereby, manufacturers in the citrus powder market are making a steady shift towards other citrus fruits such as grapefruits, lemons and lime, and tangerines or mandarins. Relatively lower prices of lemons and limes are expected to initiate a new trend in the citrus powder market. Though orange is likely to remain the preliminary source for citrus powder, the sales of lemons and limes in this landscape are increasing at an impressive rate in the coming years.
Developed Countries to Have a Stronghold with Rise of Consumer-driven Market Trends
Developed regions including North America and Europe, account for around two-third revenue share of the global market for citrus powder, and it is mainly attributed to increasing consumers’ proclivity towards natural cosmetics and plant-based food products. While developing countries, especially in Asia Pacific, are among the top producers of citrus fruits, developed countries are scaling up their imports to meet the rise in the domestic demand. Taking into consideration the consumer awareness about clean label and benefits of organic-labelled products, the demand for organic citrus powder is expected to ramp up in these regions in the coming years.
* This data is only a representation. Actual data may vary and will be available in report.
Citrus Powder Remains the Magic Ingredient in Cosmetics & Personal Care Products
In 2018, the cosmetics & personal care industry occupied more than half the revenue share of the citrus powder market. Consumers are spurning consumer goods including personal care products and cosmetics that include chemical ingredients. Along with the preference for natural ingredients, consumer awareness about nutrients in citrus powder such as vitamin C, antioxidants, and pectin, is increasing. This is contributing to the rise in sales of citrus powder in the cosmetics industry.
Citrus powder helps in countering skin-related disorders, such as wrinkles, acne pigmentation, and dark spots, and this is expected to boost its applications in skin care products. Furthermore, the cleansing properties of citric acid, which is amplifying the adoption of citrus powder in sanitisation products. In 2018, citrus powder of worth more than US$ 1.1 billion was utilised in the manufacturing of sanitisation products.
While consumption of citrus powder is on its upward spiral in the cosmetics & personal care industry, its demand is expected to increasing at an impressive pace in the food & beverage landscape in the coming years. In 2019, food & beverage industry is expected to account for nearly one-third share in the global sales of citrus powder. Leading players in the citrus powder market are noticing the rise in demand in diverse applications including beverages such as juices and alcoholic drinks. This is expected to create new growth opportunities for stakeholders in the citrus powder market in the coming years.
Demand for Organic remains significantly high
Conventional products to maintain momentum
Oranges remain the most commonly used raw material
Demand for Lemons & Limes to grow at an impressive pace
Spray-drying remains most preferred by manufacturers
Adoption of Freeze-drying method to surge
Cosmetics & Personal Care remains the top end user
Demand to increase in Food & Beverage applications
How Growth will Unfold
A mounting number of stakeholders in the cosmetics & personal care industry in developed regions are in the middle of a transition from synthetic ingredients to natural ingredients such as citrus powder. Thereby, bolstering raw material procurement to increase the production of citrus power in order to meet the burgeoning demand is expected to remain a critical business strategy in Europe and North America. Furthermore, exhibiting a powerful product portfolio, including organic citrus powder, is expected to emerge as a winning business strategy for manufacturers in these regions.
In developing countries, manufacturers are leveraging the rise in production of citrus fruits to maintain competitive prices of citrus powder. The primary focus for market players in Asia Pacific, especially in East Asia, is expected to highlight the need for nuanced marketing campaigns and strategic promotional activities to ensure growth in the coming years.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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Citrus Powder Market Analysis 2019 - 2028
A recent market study published by FMI “Citrus Powder Market: Global Industry Analysis 2014-2018 & Forecast 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical, as well as current growth parameters of the citrus powder market, the growth prospects of the market are obtained with maximum precision.
Citrus Powder Market Taxonomy
The global citrus powder market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
- Lemons & Lime
By Drying Method
- Freeze dried
- Drum dried
- Spray dried
- Dietary Supplements
- Cosmetics & Personal Care
- Body scrubs
- Makeup Removers
- Food & beverage industry
- Dairy products
- Ice creams
- Ready meals
- Alcoholic Drinks
By Sales Channel
- Modern Trade
- Medical Stores
- Specialty Stores
- Online Channels
- Convenient Stores
- North America
- Latin America
The report commences with the global economic outlook which depicts the world GDP in the key countries and trade penetration of various distribution channels in countries. The effect of these parameters on the citrus powder market is analyzed.
The executive summary of the citrus powder market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, and opportunity assessment.
Readers can find the detailed segmentation and definition of the citrus powder market in this chapter, which will help them understand the basic information about the citrus powder market. This section also highlights the inclusions and exclusions, which will help the reader understand the scope of the citrus powder market report.
Readers can find the detailed segmentation and definition of the Citrus powder market in this chapter. Market trends, market dynamics, trade analysis, and supply and value chain. The consumer perception on citrus powder are explained in the segments consumer survey analysis and social media sentiment analysis of this chapter. This also highlights price point assessment by flavors, the average price of different types of citrus powder in different regions throughout the globe and its forecast till 2029.
This chapter explains how the citrus powder market will grow across the globe in various segments. Based on source, the citrus powder market is segmented into oranges, tangerines/mandarins, lemon and lime, and grapefruit. Based on drying method, the citrus powder market is segmented into freeze-dries, air-dried, drum-dried, and spray-dried. Based on nature, the citrus powder market is segmented into organic and conventional. Based on end-use, the citrus powder market is segmented into food & beverage, cosmetics & personal care, and dietary supplements. Based on sales channel, the citrus powder market is segmented into B2B and B2C. Based on region, the citrus powder market is segmented into North America, Latin America, Europe, South Asia, East Asia, and Middle East & Africa.
This chapter includes a detailed analysis of the growth of the North America citrus powder market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on end-users and countries in North America.
Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting the growth of the Latin America citrus powder market. This chapter also includes the growth prospects of the citrus powder market in leading LATAM countries such as Brazil, Mexico, and Rest of Latin America.
Important growth prospects of the citrus powder market based on its end users in several countries such as Germany, France, Italy, Spain, Russia, U.K., Benelux, and the Rest of Europe are included in this chapter.
India, Malaysia, Thailand, Indonesia, and Rest of South Asia are the leading countries in the South Asia region that are the prime subjects of assessment to obtain the growth prospects of the South Asia citrus powder market in this chapter. Readers can find detailed information about the growth parameters of the South Asia citrus powder market during the period 2019 - 2029.
Important growth prospects of the citrus powder market based on its end users in several countries such as China, Japan, and South Korea are included in this chapter.
This chapter provides information about how the citrus powder market will grow in major countries in the Oceania region such as Australia, and New Zealand, during the forecast period 2019 - 2029.
This chapter provides information about how the citrus powder market will grow in major countries in the MEA region such as GCC Countries, South Africa, North Africa, and Rest of MEA, during the forecast period 2019 - 2029.
In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the citrus powder market along with their market presence analysis by region and product portfolio. Also, readers can find a comprehensive list of all leading stakeholders in the citrus powder market, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Givaudan SA, Paradiesfrucht Gmbh, LemonConcentrate S.L., Allen Flavors Inc, Cham Foods, Van Drunen Farms, Nans Products, Momar, Inc., MOUNTAIN ROSE HERBS, and Vita-Pakt Citrus Products
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the citrus powder report.
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information about the citrus powder market.
How the research was conducted?
- C - Level Executives
- Marketing Directors
- Sales Heads
- Production Managers
- Distributors Heads
- Sales Executives
- Product Manufacturers
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near-term and Long-term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity Of Assumptions
- Industry Publications
- Industrial Week
- Industrial Product Review
- Industrial Magazine
- Industry Associations
- Tobacco Vapor Electronic Cigarette Association
- American Lung Association
- Confederation of European Community Cigarette Manufacturers
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits
Citrus Powder Market Reports - Table of Contents
25. Assumptions and Acronyms Used
26. Research Methodology - FMI follows tried and tested methodology and assumptions to arrive at quantitative and qualitative analysis for particular market studies. FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with industry participants collecting the market feedback. In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the globe.