Citrus Powder: The Treasure Trove of Natural and Healthy Ingredients
Driven by the increasing consumer proclivity for natural and health-benefitting ingredients in various consumer goods, the adoption of fruit powders has fruit powders has surged in such applications significantly. Citrus powders—mainly due to its flavor—are becoming ubiquitous across various end-use industries, such as food & beverage, cosmetics & personal care, and dietary supplement industries.
However, the refreshing citrus flavor is not the only driving engine for the citrus powders market. Future Market Insights (FMI), in its recent study on citrus powders market, explores various factors that are influencing growth parameters of this landscape to uncover the future prospects of growth and opportunities for stakeholders.
According to the FMI study, the global market for citrus powder is expected to surpass a valuation of US$ 6 billion in 2019, and is expected to ride on the coattails of the rapidly growing fruit & vegetable ingredients market. Consumer awareness about potential benefits of natural ingredients in fighting different health discovers and the nutritional values is expected to contribute to the growth of the market.
Frequently Asked Questions About citrus powder market
What will be the value of citrus powder in the global market by 2029?
The global market for citrus powder is expected to reach US$ 6 Bn by the end of 2029. Consumers’ tendency to use chemical-free products will continue to drive the sales of citrus powder through to 2029.
How are natural ingredients and clean label factors gaining prominence in the market?
Governments’ favorable regulations regarding the nutritive content and using citrus fiber to replace artificial ingredients are supporting the natural ingredients and clean label trends in the F&B industry. Moreover, food companies are looking for alternatives to reformulate or create natural food products with cleaner labels.
How is the cosmetic & personal care industry reaping profits through citrus powder?
The cosmetic & personal care industry occupied more than half the revenue share of the citrus powder market in 2018. The antioxidant and pectin properties of the citrus acid are amplifying the adoption of citrus powder in the cosmetic & personal care industry.
In what way are the manufacturers seeking advantage of growing citrus powder market?
An increasing number of players in the cosmetic & personal care industry in developed markets are transiting from synthetic ingredients to natural ingredients such as citrus powder. In developing countries, manufacturers are leveraging rising production of citrus fruits in order to balance the competitive prices of the product.
Which markets will have a stronghold of the growing demand for citrus powder and why?
Collectively, North America and Europe accounted for two-thirds of the revenue share of the global citrus powder market due to increasing consumers’ inclination towards natural cosmetics and plant-based food products. Growing demand for organic and clean-labeled products are ramping up the regional market growth.
What are the opportunities for manufacturers in developing countries?
Spain, China, the U.S, South Africa, and Mexico are the major exporters of citrus fruits. As these local markets have reached the level of maturity, manufacturers are likely to experience low opportunities. On the other hand, South Asia and the Oceanic region offer greater opportunities for the citrus market players, owing to the robust growth of end-use industries.
High Consumption of Oranges in Citrus Powder Production to Persist
The FMI study finds that, in 2018, nearly 40% of the citrus powder sold worldwide was manufactured using oranges. Steady rise in the production of oranges is mainly attributed for the rise in demand for oranges as a raw material in the citrus powder market. In the coming years, leading players in the citrus powder market are expected to establish close collaborations with farmers or bolster their in-house production of oranges to further enhance profitability of manufacturing. Furthermore, increasing adoption of oranges in citrus powder used for the production of citrus oils is also fostering this trend.
However, orange harvest has always been highly affected due to changes in weather and this leads to their fluctuating prices. Thereby, manufacturers in the citrus powder market are making a steady shift towards other citrus fruits such as grapefruits, lemons and lime, and tangerines or mandarins. Relatively lower prices of lemons and limes are expected to initiate a new trend in the citrus powder market. Though orange is likely to remain the preliminary source for citrus powder, the sales of lemons and limes in this landscape are increasing at an impressive rate in the coming years.
Developed Countries to Have a Stronghold with Rise of Consumer-driven Market Trends
Developed regions including North America and Europe, account for around two-third revenue share of the global market for citrus powder, and it is mainly attributed to increasing consumers’ proclivity towards natural cosmetics and plant-based food products. While developing countries, especially in Asia Pacific, are among the top producers of citrus fruits, developed countries are scaling up their imports to meet the rise in the domestic demand. Taking into consideration the consumer awareness about clean label and benefits of organic-labelled products, the demand for organic citrus powder is expected to ramp up in these regions in the coming years.
* This data is only a representation. Actual data may vary and will be available in report.
Citrus Powder Remains the Magic Ingredient in Cosmetics & Personal Care Products
In 2018, the cosmetics & personal care industry occupied more than half the revenue share of the citrus powder market. Consumers are spurning consumer goods including personal care products and cosmetics that include chemical ingredients. Along with the preference for natural ingredients, consumer awareness about nutrients in citrus powder such as vitamin C, antioxidants, and pectin, is increasing. This is contributing to the rise in sales of citrus powder in the cosmetics industry.
Citrus powder helps in countering skin-related disorders, such as wrinkles, acne pigmentation, and dark spots, and this is expected to boost its applications in skin care products. Furthermore, the cleansing properties of citric acid, which is amplifying the adoption of citrus powder in sanitisation products. In 2018, citrus powder of worth more than US$ 1.1 billion was utilised in the manufacturing of sanitisation products.
While consumption of citrus powder is on its upward spiral in the cosmetics & personal care industry, its demand is expected to increasing at an impressive pace in the food & beverage landscape in the coming years. In 2019, food & beverage industry is expected to account for nearly one-third share in the global sales of citrus powder. Leading players in the citrus powder market are noticing the rise in demand in diverse applications including beverages such as juices and alcoholic drinks. This is expected to create new growth opportunities for stakeholders in the citrus powder market in the coming years.
Demand for Organic remains significantly high
Conventional products to maintain momentum
Oranges remain the most commonly used raw material
Demand for Lemons & Limes to grow at an impressive pace
Spray-drying remains most preferred by manufacturers
Adoption of Freeze-drying method to surge
Cosmetics & Personal Care remains the top end user
Demand to increase in Food & Beverage applications
How Growth will Unfold
A mounting number of stakeholders in the cosmetics & personal care industry in developed regions are in the middle of a transition from synthetic ingredients to natural ingredients such as citrus powder. Thereby, bolstering raw material procurement to increase the production of citrus power in order to meet the burgeoning demand is expected to remain a critical business strategy in Europe and North America. Furthermore, exhibiting a powerful product portfolio, including organic citrus powder, is expected to emerge as a winning business strategy for manufacturers in these regions.
In developing countries, manufacturers are leveraging the rise in production of citrus fruits to maintain competitive prices of citrus powder. The primary focus for market players in Asia Pacific, especially in East Asia, is expected to highlight the need for nuanced marketing campaigns and strategic promotional activities to ensure growth in the coming years.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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Citrus Powder Market Analysis 2019 - 2028
A recent market study published by FMI “Citrus Powder Market: Global Industry Analysis 2014-2018 & Forecast 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical, as well as current growth parameters of the citrus powder market, the growth prospects of the market are obtained with maximum precision.
Citrus Powder Market Taxonomy
The global citrus powder market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
- Lemons & Lime
By Drying Method
- Freeze dried
- Drum dried
- Spray dried
- Dietary Supplements
- Cosmetics & Personal Care
- Body scrubs
- Makeup Removers
- Food & beverage industry
- Dairy products
- Ice creams
- Ready meals
- Alcoholic Drinks
By Sales Channel
- Modern Trade
- Medical Stores
- Specialty Stores
- Online Channels
- Convenient Stores
- North America
- Latin America
The report commences with the global economic outlook which depicts the world GDP in the key countries and trade penetration of various distribution channels in countries. The effect of these parameters on the citrus powder market is analyzed.
The executive summary of the citrus powder market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, and opportunity assessment.
Readers can find the detailed segmentation and definition of the citrus powder market in this chapter, which will help them understand the basic information about the citrus powder market. This section also highlights the inclusions and exclusions, which will help the reader understand the scope of the citrus powder market report.
Readers can find the detailed segmentation and definition of the Citrus powder market in this chapter. Market trends, market dynamics, trade analysis, and supply and value chain. The consumer perception on citrus powder are explained in the segments consumer survey analysis and social media sentiment analysis of this chapter. This also highlights price point assessment by flavors, the average price of different types of citrus powder in different regions throughout the globe and its forecast till 2029.
This chapter explains how the citrus powder market will grow across the globe in various segments. Based on source, the citrus powder market is segmented into oranges, tangerines/mandarins, lemon and lime, and grapefruit. Based on drying method, the citrus powder market is segmented into freeze-dries, air-dried, drum-dried, and spray-dried. Based on nature, the citrus powder market is segmented into organic and conventional. Based on end-use, the citrus powder market is segmented into food & beverage, cosmetics & personal care, and dietary supplements. Based on sales channel, the citrus powder market is segmented into B2B and B2C. Based on region, the citrus powder market is segmented into North America, Latin America, Europe, South Asia, East Asia, and Middle East & Africa.
This chapter includes a detailed analysis of the growth of the North America citrus powder market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on end-users and countries in North America.
Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting the growth of the Latin America citrus powder market. This chapter also includes the growth prospects of the citrus powder market in leading LATAM countries such as Brazil, Mexico, and Rest of Latin America.
Important growth prospects of the citrus powder market based on its end users in several countries such as Germany, France, Italy, Spain, Russia, U.K., Benelux, and the Rest of Europe are included in this chapter.
India, Malaysia, Thailand, Indonesia, and Rest of South Asia are the leading countries in the South Asia region that are the prime subjects of assessment to obtain the growth prospects of the South Asia citrus powder market in this chapter. Readers can find detailed information about the growth parameters of the South Asia citrus powder market during the period 2019 - 2029.
Important growth prospects of the citrus powder market based on its end users in several countries such as China, Japan, and South Korea are included in this chapter.
This chapter provides information about how the citrus powder market will grow in major countries in the Oceania region such as Australia, and New Zealand, during the forecast period 2019 - 2029.
This chapter provides information about how the citrus powder market will grow in major countries in the MEA region such as GCC Countries, South Africa, North Africa, and Rest of MEA, during the forecast period 2019 - 2029.
In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the citrus powder market along with their market presence analysis by region and product portfolio. Also, readers can find a comprehensive list of all leading stakeholders in the citrus powder market, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Givaudan SA, Paradiesfrucht Gmbh, LemonConcentrate S.L., Allen Flavors Inc, Cham Foods, Van Drunen Farms, Nans Products, Momar, Inc., MOUNTAIN ROSE HERBS, and Vita-Pakt Citrus Products
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the citrus powder report.
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information about the citrus powder market.
How the research was conducted?
- C - Level Executives
- Marketing Directors
- Sales Heads
- Production Managers
- Distributors Heads
- Sales Executives
- Product Manufacturers
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near-term and Long-term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity Of Assumptions
- Industry Publications
- Industrial Week
- Industrial Product Review
- Industrial Magazine
- Industry Associations
- Citrus Growers Association
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits
Citrus Powder Market Reports - Table of Contents
25. Assumptions and Acronyms Used
26. Research Methodology - FMI follows tried and tested methodology and assumptions to arrive at quantitative and qualitative analysis for particular market studies. FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with industry participants collecting the market feedback. In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the globe.