Citrus Powder - Serving Health- and Eco-Conscious Consumers

Developed Countries to Have a Stronghold with Rise of Consumer-driven Market Trends

Developed regions including North America and Europe, account for around two-third revenue share of the global market for citrus powder, and it is mainly attributed to increasing consumers’ proclivity towards natural cosmetics and plant-based food products.

While developing countries, especially in Asia Pacific, are among the top producers of citrus fruits, developed countries are scaling up their imports to meet the rise in the domestic demand. Taking into consideration the consumer awareness about clean label and benefits of organic-labelled products, the demand for organic citrus powder is expected to ramp up in these regions in the coming years.

Citrus Powder Remains the Magic Ingredient in Cosmetics & Personal Care Products

In 2018, the cosmetics & personal care industry occupied more than half the revenue share of the citrus powder market. Consumers are spurning consumer goods including personal care products and cosmetics that include chemical ingredients. Along with the preference for natural ingredients, consumer awareness about nutrients in citrus powder such as vitamin C, antioxidants, and pectin, is increasing. This is contributing to the rise in sales of citrus powder in the cosmetics industry.

Citrus powder helps in countering skin-related disorders, such as wrinkles, acne pigmentation, and dark spots, and this is expected to boost its applications in skin care products. Furthermore, the cleansing properties of citric acid, which is amplifying the adoption of citrus powder in sanitisation products. In 2018, citrus powder of worth more than US$ 1.1 billion was utilised in the manufacturing of sanitisation products.

While consumption of citrus powder is on its upward spiral in the cosmetics & personal care industry, its demand is expected to increasing at an impressive pace in the food & beverage landscape in the coming years. In 2019, food & beverage industry is expected to account for nearly one-third share in the global sales of citrus powder. Leading players in the citrus powder market are noticing the rise in demand in diverse applications including beverages such as juices and alcoholic drinks. This is expected to create new growth opportunities for stakeholders in the citrus powder market in the coming years.

How Growth will Unfold

A mounting number of stakeholders in the cosmetics & personal care industry in developed regions are in the middle of a transition from synthetic ingredients to natural ingredients such as citrus powder. Thereby, bolstering raw material procurement to increase the production of citrus power in order to meet the burgeoning demand is expected to remain a critical business strategy in Europe and North America. Furthermore, exhibiting a powerful product portfolio, including organic citrus powder, is expected to emerge as a winning business strategy for manufacturers in these regions.

In developing countries, manufacturers are leveraging the rise in production of citrus fruits to maintain competitive prices of citrus powder. The primary focus for market players in Asia Pacific, especially in East Asia, is expected to highlight the need for nuanced marketing campaigns and strategic promotional activities to ensure growth in the coming years.

FREQUENTLY ASKED QUESTIONS ABOUT CITRUS POWDER MARKET

What will be the value of citrus powder in the global market by 2029?

The global market for citrus powder is expected to reach US$ 6 Bn by the end of 2029. Consumers’ tendency to use chemical-free products will continue to drive the sales of citrus powder through to 2029.

How are natural ingredients and clean label factors gaining prominence in the market?

Governments’ favorable regulations regarding the nutritive content and using citrus fiber to replace artificial ingredients are supporting the natural ingredients and clean label trends in the F&B industry. Moreover, food companies are looking for alternatives to reformulate or create natural food products with cleaner labels.

How is the cosmetic & personal care industry reaping profits through citrus powder?

The cosmetic & personal care industry occupied more than half the revenue share of the citrus powder market in 2018. The antioxidant and pectin properties of the citrus acid are amplifying the adoption of citrus powder in the cosmetic & personal care industry.

In what way are the manufacturers seeking advantage of growing citrus powder market?

An increasing number of players in the cosmetic & personal care industry in developed markets are transiting from synthetic ingredients to natural ingredients such as citrus powder. In developing countries, manufacturers are leveraging rising production of citrus fruits in order to balance the competitive prices of the product.

Which markets will have a stronghold of the growing demand for citrus powder and why?

Collectively, North America and Europe accounted for two-thirds of the revenue share of the global citrus powder market due to increasing consumers’ inclination towards natural cosmetics and plant-based food products. Growing demand for organic and clean-labeled products are ramping up the regional market growth.

What are the opportunities for manufacturers in developing countries?

Spain, China, the U.S, South Africa, and Mexico are the major exporters of citrus fruits. As these local markets have reached the level of maturity, manufacturers are likely to experience low opportunities. On the other hand, South Asia and the Oceanic region offer greater opportunities for the citrus market players, owing to the robust growth of end-use industries.

CITRUS POWDER MARKET TAXONOMY

The global citrus powder market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.

By Nature

• Organic
• Conventional

By Source

• Orange
• Grapefruit
• Lemons & Lime
• Tangerines/Mandarins

By Drying Method

• Freeze dried
• Drum dried
• Spray dried
• Air-Dried

By End-Use

• Dietary Supplements
• Cosmetics & Personal Care
  • Soaps
  • Body scrubs
  • Sanitization
  • Makeup Removers
  • Cleaning
• Food & beverage industry
  • Bakery
  • Dairy products
  • Ice creams
  • Ready meals
  • Alcoholic Drinks
  • Seasonings
• Juices

By Sales Channel

• B2B
• B2C
  • Modern Trade
  • Medical Stores
  • Specialty Stores
  • Online Channels
  • Convenient Stores

By Region

• North America
• Latin America
• Europe
• Japan
• APEJ
• MEA