Powdered Soft Drinks Market

Powdered Soft Drinks Market: Unique Flavour Combinations to Attract Consumers Despite Sugar Reduction Initiatives: Global Industry Analysis 2013 - 2017 and Opportunity Assessment 2018 - 2027

  • 2019-01-28
  • REP-GB-8670
  • 180 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Powdered Soft Drinks Market

This study offers a comprehensive, 360 degree analysis on the Powdered Soft Drinks market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Powdered Soft Drinks market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Powdered soft drinks are available as powdered mixes, in which, water is added and consumed as flavoured drinks. Their key ingredient is powdered fruit concentrate, and other ingredients that are added are sweeteners, preservatives, stabilizers, emulsifiers, and other functional ingredients required to provide a consistent product when mixed with water or other liquid. They are also referred to as powder dilutables in some regions. The global market for powdered soft drinks is estimated to account for over US$ 10 billion in revenue in 2018, growing at a CAGR of 2.5% between 2018 and 2027.

Increase in Outdoor Activities Amongst Youngsters to Propel the Utilization of Powdered Soft Drinks

Consumer demand for on-the-go products is a key factor that is driving the growth of the powdered soft drinks market. Busy schedules and tiring lifestyles are reducing the time spent on preparing healthy, tasty, and flavourful beverages. Hence, packaged items such as powdered soft drinks have become a likeable and preferred option amongst consumers in almost all age groups. Preparing a powdered soft drink is also effortless. Moreover, handy and pocket-friendly packaging such as sachets in the powdered soft drinks segment is even more convenient for consumers. An increase in the number of hiking, trekking, camping, and travelling activities has resulted in more demand for packaged products meant for refreshment, such as powdered soft drinks. Thus, powdered soft drinks also add up to the value of a fun and easy experience for travelers, as they can be easily prepared for a quick refreshment. The shelf life of powdered soft drinks usually ranges from one to three years. Long shelf life not only helps in storing powdered soft drinks for a longer period of time, but also eases the transportation and use of powdered soft drinks at a later stage.

Powdered Soft Drinks Outscore the Demand for Juices and Fizzy Soft Drinks Due to Rise in Health Consciousness

Powdered soft drinks are being remodeled in all regions by the inclusion of low-calorie and natural sweeteners. This paves an opportunity for health conscious consumers to consume soft drinks without comprising on their health routines. Powdered soft drinks can easily be diluted/ concentrated according to individual needs, unlike still drinks and ready-to-drink soft drinks. Besides, powdered soft drinks are a delicious modicum for the consumption of nutrients. Powdered soft drinks have gained considerable attention in the clinical nutrition and sports nutrition spaces, especially amongst consumers suffering from dysphagia. Due to the gym and fitness trend, the sports nutrition industry has witnessed a surging demand for varying product types and product formats, such as powder and gels. Hence, customized development of powdered soft drinks to cater to the demands of these specific segments is also on the rise, and is expected to drive the growth of the powdered soft drinks market.

Robust Supply Chain in the Powdered Soft Drinks Market

The supply chain of powdered soft drinks has proven be decent in terms of transportation facilities, which helps in the easy flow of concentrate products. Existing supply models have benefitted powdered soft drinks in reaching customers without any obstacles. The powdered soft drinks that are supplied to foodservice and institutional outlets are supplied in bulk, and are facilitated with effective storage and transportation.

Also, with food quality becoming increasingly important to consumers, powdered soft drink manufacturers, distributors, and other participants in the supply chain are investing in maintaining transparency in the supply chain and enhancing the traceability of products. In developed countries, 7 out of 10 companies in the powdered soft drinks market are getting their manufacturing processes certified by regulatory bodies. Good services play an important role in building customer relations, and in a bid to enhance services, quick and on-time delivery have become significantly important. Online selling has also contributed in shaping the evolution of the transportation and logistics vertical in the powdered soft drinks market.

Pragmatic and Affordable Mechanisms in Processing and Producing Powdered Soft Drinks

Standardized processes and technological innovation have helped companies maintain the standards of powdered soft drinks as per the norms laid down by FDA, BRC, and HACCP. Despite the rise and fall of fruit prices all over the world, the prices of powdered soft drinks are almost constant, with a minor deviation of 15% in a year, because of the low cost of raw materials and fixed wages of labour.

Powdered Soft Drinks Market Saturated in Developed Regions

With major key players launching novel products and expanding their product portfolios of powdered soft drinks, the market has become highly saturated. In some countries, powdered soft drinks are also being perceived as old and boring. As health consciousness is sweeping Europe and North America, products like plant-based and vegan drinks are winning more space on retail shelves, and traditional beverages such as powdered soft drinks have been suffering a serious backlash. An increase in investments on powdered soft drink production has led to cut-throat competition in the market. As more players expand their production capacity, there could come a sloping point where production growth meets, or may even outpace the demand for powdered soft drinks.

FMI has compiled a study on powdered soft drinks, which offers an analysis and forecast of the powdered soft drinks market, in its publication titled 'Powdered Soft Drinks Market: Global Industry Analysis 2013–2017 and Opportunity Assessment 2018–2027’. This report on the powdered soft drinks market covers some of the vital facets that are key influencing factors on the demand and supply of various powdered soft drinks over the next several years. An in-depth review of the growth drivers, potential challenges, unique trends, and opportunities for market participants, equip readers to fully comprehend the overall landscape of the powdered soft drinks market. The report on the powdered soft drinks market also covers the analysis of key regions and countries of particular interest that are anticipated to become frontrunners or remain laggards over the forecast period. The report covers a historical analysis of the powdered soft drinks market from 2013 to 2017, and provides forecasts from 2018 to 2027 in terms of volume in metric tons and revenue in US$.

Powdered soft drinks are processed products that are formulated to mix with water to produce beverages typically similar to fruit juices or soda. Powdered soft drinks are formulated using various types of ingredients such as sugar, preservatives, emulsifiers, stabilizers, flavouring and colouring compounds, and sometimes with functional ingredients such as vitamins, minerals, and proteins, among others. Alternatively, ingredient systems are also available to accelerate the formulation of powdered soft drinks. The technology for the production of powdered soft drinks has continued to evolve over the past few years, and has resulted in enhanced taste, mouthfeel, texture, and other attributes that have provided consumers a convenient format for the consumption of beverages.

This report on the powdered soft drinks market has been broken down into different chapters to enhance clarity and provide context. A brief executive summary at the beginning of the report consists of some of the key findings of the study on the powdered soft drinks market, as well as market estimates and growth rates for important segments. The following chapter presents the definitions and scope of the study, as well as coverage in terms of the way the powdered soft drinks market is structured. Subsequently, the chapter on market background presents the evolution of powdered soft drinks, relevant economic indicators such as GDP and per capita food consumption, including an assessment of the supply chain, policy developments and regulatory scenario, and dynamics impacting the powdered soft drinks market, as well as an explanation of the factors considered important to develop forecasts and estimates. The report on the powdered soft drinks market also includes a chapter on pricing analysis, highlighting price point variations between different regions and products, including pricing forecasts. The following chapters dive deep into the global powdered soft drinks market, covering detailed information based on flavour, end use, packaging, and sales channel. The next set of chapters provide region-wise analysis and forecasts of the powdered soft drinks market, covering vital aspects of the market in North America, Latin America, Europe, China, Asia Pacific excluding China, and the Middle East and Africa.

A dashboard view of some of the key companies operating in the powdered soft drinks market in terms of their offerings, regional presence, and other metrics is a precursor to the detailed profiles of these participants, including financial information, strategy overview, SWOT analysis, and market share, as well as analyst commentary. Some of the key players analyzed in the powdered soft drinks market report include Nestlé S.A., Kraft Heinz, Mondelez, Inc., PepsiCo, Inc., Dr. Pepper Snapple Group, Inc., US Foods, Inc., Kerry Plc, Insta Foods, Sugam Products, and Lasco Foods, Inc.

To develop the market estimates for powdered soft drinks, the overall consumption of powdered soft drinks in volume terms as a proportion of beverage consumption was modeled for different regions and countries, which is followed by cross-referencing the production and revenue generated from the sales of powdered soft drinks by key producers for top countries, globally. The prices of powdered soft drinks have been obtained from manufacturers, distributors, and wholesalers for bulk quantities at a country level.

Our team of analysts review and interpret data from a variety of sources. Data attributed to ‘FMI’ is derived by using a combination of various approaches, which are then consolidated, interpreted, and extrapolated by FMI analysts. Data is sourced from government statistics, trade associations, company annual reports and investor presentations, press articles and directories, technical publications, and online databases, which are then cross-referenced with FMI’s reports and internal repository of data to filter and validate the collected information. Intelligence gathered from desk research is supplemented by extensive interviews with selected key expert participants across the value chain, not only to gain information specific to their roles and operations but also to obtain their perspective and insights of the issues impacting the powdered soft drinks market.

Global Powdered Soft Drinks Market: Segmentation

Analysis by Flavour

  • Cola

  • Orange

  • Lemon

  • Mango

  • Apple

  • Berry

  • Mixed Fruit

  • Others

Analysis by End Use

  • Institutional

  • Foodservice/HoReCa

  • Household (Retail)

Analysis by Sales Channel

  • Hypermarkets/Supermarkets

  • Discount Stores

  • Mass Grocery Retailers

  • Wholesale Club Stores

  • Foodservice

  • Others

Analysis by Packaging

  • Carton Boxes

  • Pouches & Sachets

  • Cans

  • Bulk Packaging

Analysis by Region

  • North America

  • Latin America

  • Europe

  • China

  • Asia Pacific excluding China

  • Middle East & Africa

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