Powdered Beverage Market Outlook for 2024 to 2034
In a recently updated version of the powdered beverage market, trends suggest a valuation of USD 5.38 billion in 2024. Powdered beverage adoption is flooding due to a cumulative preference for convenient and ready-to-drink beverages. Therefore, the sale of powdered beverage holds the prospect of exceeding a USD 11.46 billion valuation by 2034. That means a CAGR of 11.3% is predicted for the market over the ensuing decade.
Consumption Analysis of Powdered Beverages
- Powdered beverages are rising in popularity due to consumers seeking out low-sugar, low-calorie drinks in increasing measure. Rising health consciousness is leading to consumers opting for beverages that aid in the maintenance of a healthy diet.
- The industry is foreseen to grow due to the global demand for instant food and beverage products, which deliver convenience, and have low preparation time.
- Need for functional food and beverage products, including powdered drinks, is anticipated to thoroughly influence sales.
- These beverages are seeing greater consumption due to their convenient nature, being available in small pocket-size bottles to big party packs.
- Manufacturers are making it a priority to experiment with different flavors as consumer tastes evolve.
| Attributes |
Details |
| Market Value for 2024 |
USD 5.38 billion |
| Market Value for 2034 |
USD 11.46 billion |
| Market Forecast CAGR for 2024 to 2034 |
11.30% |
Historical Performance and Future Growth of the Powdered Beverage Market
The demand for powdered beverages is divined to develop at a rapid pace. The historical CAGR of 8.50% was recorded for the market, and an 11.30% CAGR is estimated up to 2034.
| Attributes |
Details |
| Historical CAGR for 2019 to 2023 |
8.50% |
Acute aspects that are anticipated to influence the demand through 2034 include:
- Key producers are diversifying the menu with gluten and sugar-free, non-GMO alternatives, developing a novel consumer base for powdered drinks.
- Opportunities exist to develop demand by introducing innovative flavors with some twist, which is anticipated to enhance powdered drinks consumption.
- Manufacturers are incorporating ingredients such as pea protein, fiber, and natural sugars to target health-conscious consumers.
The market is anticipated to be affected by awareness of harmful chemicals, lifestyle-related disorders like obesity, limited raw material supply, inadequate product penetration, and minimal popularity in emerging economies. Market players are suggested to be prudent and flexible over the anticipated period since the industry is positioned for accomplishment in the subsequent decade.
Key Trends Influencing the Powdered Beverage Market
Ready-to-drink Beverages Indulge the Demand for Flavor Powders
- Demand is anticipated to widen with an array of ready-to-drink options such as nutritional drinks, soft drinks, fruit juices, and coffee.
- Exercisers are using powered beverages as a convenient, supportive exercise drink to help provide them the essential nutrition necessary while enhancing post-exercise satiety.
- Manufacturers have come up with varied flavors including chocolate, fruits, and seasonal ingredients, among many, to keep up with the demand.
Sports Sector’s Widespread Powdered Beverage Consumption
- As the number of intense workouts by athletes and aficionados has increased, there has been a surge in demand for powdered sports drinks since these beverages are counted on to replenish them with water, sodium, and glucose.
- Powdered innovations such as nutritious smoothies keep sports enthusiasts coming back to the well of powdered beverages.
Exotic and Tropical Flavors Cultivate Demand for Powdered Beverages
- The industry is surging as the demand for unique flavors from health-conscious consumers rises.
- Demand for exotic flavors such as mango and berries as well as healthy nutrition alternatives such as aloe vera is on the uptick.
- Various tropical flavors, climbing demand for fiber-rich drinks, and awareness about their benefits contribute to the growth thrust of the market.
- Busy lifestyles, urbanization, and the demand for exotic flavors in the growing global population cause the need for keto-genic and vegan beverages.
Category-wise Insights
The following part offers in-depth analyses of sectors in the market. The demand for the conventional nature of beverages is significant, whereas the demand from hypermarkets or supermarkets is anticipated to be augmented in 2024.
Consumer Desire for Conventional Powdered Beverages is Sizable
| Attributes |
Details |
| Top Nature |
Conventional |
| Market Share in 2024 |
89.60% |
The demand for conventional beverages is penned in to acquire a market share of 89.60% in 2024. The following aspects support the development of its demand:
- Increasing awareness of flavored powder drinks' health benefits navigates revenue generation and demand for conventional powdered beverages.
- Consumers are increasing their intake of healthy drinks to combat bacterial infections and maintain health, enriching its sales.
Supermarkets and Hypermarkets Stock Up 34.60% of Market Share
| Attributes |
Details |
| Top Sales Channel |
Hypermarkets/Supermarkets |
| Market share in 2024 |
34.60% |
Powdered beverages are majorly sold in supermarkets and hypermarkets, with the stores projected to account for 34.6% of the market share in 2024. Some of the factors that influence their dominance are:
- These stores allow consumers to bundle diverse product offerings in one package, lending convenience to consumers.
- In supermarkets and hypermarkets, consumers can select their products by comparing prices with other brands, thus propelling their prominence in the industry.
- Enhanced shelf life and low product maintainability boost the demand for powdered beverages in hypermarkets and supermarkets.
Country-wise Insights
According to statistical data, the industries in Germany and the United States are envisioned to develop relatively well in the next decade. Meanwhile, the industry in Japan and China is experiencing a substantial shift due to various factors. The industry in India is also anticipated to mature extensively in the upcoming decade.
| Countries |
CAGR from 2024 to 2034 |
| United States |
3.2% |
| Germany |
4.3% |
| China |
4.9% |
| Japan |
5.4% |
| India |
6.7% |
The United States Cultivates the Demand for Drink Powders
- Consumers’ preference for vegan and functional beverages is predicted to increase demand for powdered drinks by 3.2% from 2024 to 2034 in the United States. Manufacturers are thus inclined to raise high-nutrient fortified powdered beverage production.
- Product innovations in the industry are also noticed in the United States, with rising demand for organic products adding pea protein, fiber, and natural sugars to the formulation to meet changing consumer needs.
- Inclination of consumers towards natural ingredients encourages manufacturers to use natural preservatives in order to extend shelf life and ultimately generate sales opportunities in the United States market.
German Outdoor Enthusiast Hike Up the Powdered Beverage Sales
- Outdoor activities like trekking, camping, and walking, enhance the consumption of packaged refreshments. This drives demand with a moderate CAGR of 4.3% through 2034 in Germany.
- Evolving consumer health consciousness and the popularity of outdoor sports and activities are some of the positive factors impacting Germany's demand for powdered drinks.
- Need for convenience and portability compels the powdered drinks market in Germany, as these lightweight, easy-to-prepare drinks are perfect for easy carrying.
Health and Wellness Trend in China Boost Sugar-free Powdered Beverage Market
- The industry in China is predicted to experience a sustained demand growth of 4.9% by 2034 due to the growing focus on health and wellness.
- Consumers of health drinks prefer sugar-free powdered drinks in China. Youngsters, professionals, and athletes prefer sugar-free beverages in powdered form, fueling the growth of the market in the country.
Unique and Exotic Flavors Propel the Popularity of Powdered Beverage in Japan
- Powdery form beverages grow out of Japanese consumers' desire for unique and customizable beverage choices. A CAGR of 5.4% is predicted for the forecast period.
- These beverages provide a wide range of flavors, enabling Japanese consumers to create custom drinks and sales to increase in the forthcoming decade.
- Japanese consumers increasingly strive for unique and exotic flavors in powdered drinks, thus propelling market growth.
Powdered Beverage Offer Optimal Convenience to Indian Consumers
- Demand for functional drinks in India powers the sale of powdered beverages at a 6.7% CAGR during the forecast period, impacted by increasing health and wellness-conscious consumers.
- Due to the consumption of instant food and beverage products in several forms like coffee, tea, juice, and cocktail mixes, sales are predicted to increase in the country.
- Demand is envisioned to rise with companies introducing unique flavors and ingredients to appeal to Indian consumers.
Market Players Shaping the Outlook of the Powdered Beverage Market
The market is admiringly competitive, with local and regional establishments competing for a majority stake. Key players have come up with strategies such as alliances, production proliferation, mergers, and collaborations. A case in point is that companies are now rapidly producing seasoned powders to harness the functional foods and drinks trend.
Food and beverage players across the world are using research and development to churn out innovative and attractive powdered drinks to satiate the maturing consumer palate. The competition is vibrant, diversified, and rivalries are present to satisfy different tastes for more sophisticated and discriminating palates in the market.
Recent Developments in the Powdered Beverage Market
- In February 2024, Crystal Light introduced three product lines called Mixology, Immunity, and Energy. The latest product lines offer cocktail-inspired flavors, immunity-supporting Zinc, Vitamin C, and energizing caffeine.
- In August 2023, New York-based Bright Energy Wellness introduced a line of CBD-infused powdered drink mixes, Lemonade and Berry Medley, free from artificial sweeteners, colors, flavors, preservatives, caffeine, and gluten, making them among the most potent CBD drinks.
- Also in August 2023, the Berlin-based brand HOLY secured USD 11.38 million in Sereis A funding.
- In June 2023, the Nuun Sport Hydration Electrolyte Powder Drink Mix was introduced by Nunn Hydration, which is a Nestlé Health Science brand. The mix comes in two flavors: Pink Lemonade and Strawberry Kiwi.
- In July 2023, Nutrabolt teamed up with professional wrestling behemoth WWE to launch flavors of their C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink that were inspired by professional wrestling, such as the ultimate heavyweight powder.
Key Companies in the Powdered Beverage Market
- TreeHouse Foods Inc.
- Nestle S.A.
- Kraft Foods
- Cargill Inc.
- Simatek A/S
- Chr. Hansen A/S
- Nellson LLC
- CP Kelco
- AJINOMOTO GENERAL FOODS
- Starbucks Corp.
- Asahi Group Foods
- Grapette International
- Crystal Light
- GlaxoSmithKline
- The Jel Sert Company
- Pillsbury
- General Foods Corporation
- Cedevita
Key Coverage in the Powdered Beverage Industry Report
- Growth Analysis of Powdered Energy Drinks
- Coverage of Emerging Trends in Powdered Energy Drinks
- Overview of Electrolyte Packets Consumption in the United States
- Market Dynamics of Superfood Drinks Industry
- Development of Powdered Beverage Market Value in Sports Industry
