Powdered Beverages Market

Powdered Beverages Market Overview

The global powdered beverages market size is forecast to expand at a considerable rate over the forecast period. Increasing preference for convenient and ready-to-drink beverages is expected to drive sales in the market in the forthcoming years.  

Powdered beverages offer optimal convenience to consumers as they cut down the preparation time and the need to procure ingredients for a specific drink. They also eliminate the need for carrying bulky containers such as cans, bottles, and cups.

These beverages are available in various forms including coffee and tea packs, ice tea packets, juice mixes, instant milk powder packs, and cocktail mixes for easy consumption on the go. Surging demand for instant food and beverage products across the globe is anticipated to drive the powdered beverages market over the assessment period.

What are the Opportunities in the Powdered Beverages Market?

Powdered beverages are emerging as a suitable alternative to ready-to-drink beverages. Increasing applications in a wide range of beverages such as sports & nutritional drinks, soft drinks, fruit juices, and coffee are expected to create opportunities for growth in the market.

Rising demand for functional food and beverage products is expected to have a positive impact on the sales of powdered beverages. Consumers are seeking products with added nutrients and wellness ingredients to incorporate them into their daily routines.

Further, increasing demand for powdered beverages can be attributed to their longer shelf life. These products do not require specific temperatures to be stored and have a longer shelf life, which makes them an ideal solution for camping, traveling, and emergency usage.

In addition to this, increasing preference for single-use powdered beverages for controlled consumption will drive growth in the market. Players are introducing unique and distinctive flavors and ingredients such as high protein and fiber content to woo health-conscious consumers. Such developments are anticipated to bode well for the market.

What are the Restraints in the Powdered Beverages Market?

Growing awareness regarding harmful chemicals and ingredients used in packaged food and beverage products to increase their shelf life is expected to hamper sales in the market. In addition to this, rising prevalence of lifestyle-related disorders such as obesity is compelling consumers to opt for natural products instead of packaged beverages, which might impact the growth in the market.

Further, limited supply, inadequate product penetration, and minimal popularity of powdered beverages in emerging economies are anticipated to hamper sales in the market over the forecast period.

Which Factors are Boosting the North America Powdered Beverages Market?

Surging popularity of vegan and functional beverages in the U.S. and Canada is expected to spur demand for powdered beverages in the North America market. To capitalize on this trend, manufacturers are launching fortified powdered beverages with high nutritional content.

Besides this, increasing preference for natural and organic products is driving product innovations in the powdered beverages market. Manufacturers are incorporating ingredients such as pea protein, fiber, and natural sugars to target health-conscious consumers.

Growing aversion of consumers towards synthetic and chemical ingredients is compelling manufacturers to incorporate natural food preservatives to extend the shelf life of products. Such developments are expected to offer impressive sales prospects in the forthcoming years.

Nandini Roy Choudhury

Principal Consultant

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Why is the Asia Pacific Powdered Beverages Market Considered Attractive?

Expansion of the eCommerce industry in countries such as China, India, Japan, and South Korea is expected to boost sales of powdered beverages in the Asia Pacific market. Brands are investing in user-friendly online sales channels to cater to the growing demand, which will augment the growth in the market.

Besides this, growing popularity of vegan food and beverage products, increasing preference for instant beverages, and surging demand for functional beverages are some trends that are expected to boost sales of powdered beverages in the Asia Pacific in the near future.

Market Competition

Cargill Inc., Nestle S.A., Kraft Foods, CP Kelco, and Nelson LLC are some of the prominent players operating in the global powdered beverages market. Manufacturers are launching fortified powdered beverages to capitalize on the growing trend of functional foods and beverages, thereby gaining a competitive advantage.

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Report Scope

Key Segments Profiled in the Powdered Beverages Industry Survey

Type:

• Single Serve
• Multi-Serve

Nature:

• Organic
• Conventional

Application:

• Sports Drinks
• Soft Drinks
• Fruit Juices
• Coffee
• Others (Dairy, etc.)

Sales Channel:

• Hypermarket/Supermarket
• Convenience Stores
• Online Retailers
• Specialty Stores
• Mass Grocery Stores

Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East & Africa