The global jellies and gummies market is anticipated to grow from USD 7.4 billion in 2025 to USD 12.6 billion by 2035, reflecting a CAGR of 5.4% during the forecast period.
This growth can be attributed to the increasing demand for functional foods, the rise in health-conscious consumer behavior, and the growing popularity of jellies and gummies as convenient, enjoyable, and nutritious alternatives to traditional snack and supplement forms. These treats have found their niche in the wellness sector, particularly with the rise of gummy-based vitamins and supplements.
Key Industry Attributes
| Attribute | Detail |
|---|---|
| Market Size (2025) | USD 7.4 billion |
| Market Size (2035) | USD 12.6 billion |
| CAGR (2025 to 2035) | 5.4% |
Fruit-based ingredients will dominate with a 60% share in 2025, while functional gummies will lead the functional segment at 55%. The market is driven by rising health-conscious consumer behavior and growing demand for functional foods like gummies for vitamins and supplements. North America will be a key growth region, focusing on wellness products. HARIBO GmbH & Co. KG will remain the leading player, holding 25% of the market share in 2025, followed by Jelly Belly Candy Company.
The global jellies and gummies market is anticipated to reach USD 7.4 billion in 2025. In the confectionery ingredients market, it holds a substantial 15-18% share, supported by widespread use of flavored gels and fruit-based inclusions. In the broader snack foods segment, jellies and gummies contribute around 3-4%, driven by demand for chewy, portable treats. Within the sugar confectionery market, they represent approximately 25-30%, owing to their diverse formats, colors, and textures.
In the functional candy and supplement gummies market, they account for about 8-10%, as nutraceutical gummies with added vitamins and botanicals gain traction. In the candy and gum retail sales market, jellies and gummies make up roughly 12-15%, reflecting their strong shelf presence and broad consumer appeal.
In 2023, recent industry moves included Ferrara Candy Company's acquisition of Jelly Belly Candy Company, expanding its market presence. Additionally, Aenova Group launched a new gummy production line in Romania, utilizing starchless manufacturing processes to produce vegan and halal-certified gummies, highlighting technological advancements in the sector. These strategic developments underscore the industry's focus on innovation, health-conscious offerings, and market expansion.
The jellies and gummies market is set to see substantial growth by 2025, with fruit-based ingredients dominating the market, holding a 60% share. The growing consumer interest in functional gummies is expected to drive the market, with this segment anticipated to capture 55% of the market share
Fruit-based ingredients are projected to dominate the jellies and gummies market with a 60% share in 2025. Natural flavors and rich nutrient profiles make fruit-based ingredients highly popular among health-focused consumers in the gummy and jelly segments.
Functional gummies are expected to hold 55% of the jellies and gummies market share in 2025, driven by their added health benefits. Formulated using vitamins, minerals, probiotics, and herbal extracts, functional gummies address health needs like immune support, digestion, and general wellness.
The jellies and gummies market is segmented by end users, with significant growth expected in the 14-30-year-old age group, which holds 40% of the market share. Strong market share is expected from younger consumers who prefer candy-like, convenient, and nutritionally enriched gummy and jelly products.
Department stores are expected to hold around 45% of the market share by 2025, offering in-store promotions and impulse buys that attract consumers. Growth in the jellies and gummies market is supported by both department store-based and non-store-based distribution networks.
Growing Trend of Sugar-free Options
Several significant consumer trends are causing the gummy and jelly business to change quickly. Functional additives are a popular trend, and health-conscious consumers are actively searching for products that provide benefits beyond flavor.
Brands are now incorporating vitamins, minerals, probiotics, and adaptogens into their jellies and gummies to appeal to consumers who are concerned about their health. The nature of product development has altered as companies experiment with botanical extracts and superfoods to meet the demand of the consumer for formulae that would enhance the immune system and reduce stress.
Trends include plant-based and clean-label medicines. Consumers have been pushing manufacturers to use vegan-friendly alternatives using pectin, as consumers reject gelatin, unnatural chemicals, and high sugar content.
Ingredient transparency is a determining factor in buying decisions, thereby forcing brands to display organic and non-GMO ingredients on their packaging.
A rising trend for low-sugar and sugar-free options is changing the market too. As a result of a growing awareness concerning health issues, consumers are coming to rely on products that allow them to add sweetness with alternative natural sources such as monk fruit, stevia, or allulose. In such a scenario, the overall direction toward guilt-free indulgence emerges. Consumers look to indulge in something that would not veer from their goals but taste fabulous.
Sustainability is the most significant overarching theme in the jellies and gummies industry. Due to increased consciousness about the environment and demand for more ethical sourcing as well as greener packaging, companies are finding recyclable material, biodegradable wrappers, and ethical procedures for the supply chain. Concerned customers want businesses that express commitment to being sustainable, increasing brand loyalty.
Another consumer trend is personalization. Customized formulas, tastes, and packaging will be what the customers want. Employing direct-to-consumer business strategies, as well as artificial intelligence, companies offer customized gummy vitamins and candies.
In a market that is becoming more and more competitive, this will boost consumer interaction and brand uniqueness. The other major driver of market innovation is experiential snacking. The consumer is after multi-layered, multi-flavored, or liquid-filled products because they are seeking variety in textures, taste, and interactions in their gummies.
While direct-to-consumer channels offer a smooth purchasing experience, focus is placed on digital strategy investments that boost accessibility and brand recognition even further. The market for jellies and gummies is changing due to these important consumer trends, which force companies to continuously develop and adjust to changing consumer tastes.
The USA jellies and gummies market is seeing robust growth with changing consumer tastes for easy-to-eat, flavorful, and functional treats. Younger generations, such as millennials and Gen Z, are fueling the demand for tasty, chewy snacks that provide indulgence as well as nutritional value.
The growing popularity of health and wellness has spurred the growth of functional gummies, such as those fortified with vitamins, collagen, probiotics, and CBD, that are sought after by health-aware consumers seeking convenient-to-consume supplements.
The diversification of products is another key driver of market expansion. Companies are launching new flavors, organic and natural ingredients, and sugar-free versions to appeal to a wider range of consumers.
Increased demand for vegan and plant-based products has also been a contributing factor, with consumers increasingly looking for gelatin-free pectin-based jellies and gummies. In addition, the fact that the products are now widely available through supermarkets, convenience stores, and internet portals has contributed to sales, making jellies and gummies a product available to a wider audience.
UK jellies and gummies market is growing as there is increasing demand from consumers for convenient, pleasant, and healthy snacks. Children and younger ages, especially the millennials and the Gen Zers, are particularly attracted to products because of the chewy character, bright taste, and sentimentality.
This increased interest in healthier confectionery has developed gummies filled with vitamins, minerals, and plant-based goodness, which correlates with the trend toward health in the country.
As per FMI analysis, the jellies and gummies category in Germany is growing as a result of the country's rich history of confectionery consumption and rising demand for functional and premium sweets. Consumers in Germany are favoring innovative, high-quality, and regionally produced goods, which translates into growing demand for organic, vegan, and sugar-free gummies.
The Indian market for jellies and gummies is growing at a fast pace, with growing disposable income and changing consumer tastes. With economic growth, an increasing population has greater purchasing power to indulge in premium and innovative confectionery items other than traditional sweets. This has resulted in the demand for flavored jellies, functional gummies, and healthier snacking products.
Urbanization and hectic lifestyles have spurred demand for convenient, on-the-go snacks, and jellies and gummies have become a favorite among young professionals and students.
Chewy, fruity, and visually pleasing confectionery is particularly popular among the younger generation, driven by social media trends and global food culture. Children's confectionery sales are also robust, as parents with higher disposable incomes are more likely to purchase trusted, branded, and nutrient-enriched gummy products for their children.
The global jellies and gummies market features both established and emerging players, with significant consolidation among industry leaders. Companies such as HARIBO GmbH & Co. KG, Jelly Belly Candy Company, and Mars Inc. dominate the market, leveraging extensive product portfolios, global distribution networks, and strong brand recognition. These players invest heavily in R&D, continuously innovating with new flavors, textures, and health-focused formulations.
For instance, Perfetti Van Melle Group B.V. launched a new line of functional gummies aimed at the wellness market, targeting consumers seeking healthier candy alternatives. Additionally, companies like Mondelēz Global LLC and The Hershey Company focus on expanding their offerings with unique ingredients and targeted marketing strategies to capture niche segments.
Emerging players, such as Decoria Confectionery Co. Ltd. and Albanese Candy, are gaining market share by offering specialized products, including vegan and organic gummies. While the market is still somewhat fragmented, the growing trend of premium, health-conscious offerings is encouraging some consolidation. However, high entry barriers due to established competition and consumer loyalty limit new entrants' growth.
Recent Jellies and Gummies Industry News
In terms of ingredient type, the market is divided into fruits, vegetables, liqueur, flowers and herbs, and others.
With respect to product type, the market is classified into functional jellies and gummies and traditional jellies and gummies.
By end users, the market is divided into < 14-year-olds, 14-30 year-olds, and > 30 year-olds.
By distribution channel, the market is classified into department store-based and non-store-based.
By region, the market is classified into Asia Pacific, the Middle East & Africa, North America, Europe, and Latin America.
The market is slated to be valued at USD 7.4 billion in 2025.
The market is predicted to reach a size of USD 12.6 billion by 2035.
Some of the key companies supplying the product include HARIBO GmbH & Co. KG, Jelly Belly Candy Company, and others.
The USA is a prominent hub for product suppliers.
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Jellies and Gummies Market
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