Candle Air Fresheners Market Outlook (2022 to 2032)
In 2022, the global candle air fresheners market is anticipated to reach a valuation of US$ 423.7 Million. The market is expected to grow at a slow CAGR of 3.6% from 2022 to 2032, according to new data from Future Market Insights. The sector is predicted to be worth US$602.8Million by 2032.
The term candle air freshener refers to an aerosol spray that is commonly used to eliminate odors, offer aroma, and freshen the air in workplaces, residences, and other business settings. They come in a range of scents, and this variety is leading to room fresheners or candle air fresheners becoming increasingly popular.
The popularity of candle air fresheners is growing due to multiple other factors as well. For starters, across residential and commercial spaces, people are increasingly using candle air fresheners to make the spaces feel fresh. Growing pollution levels due to increasing industrialization and rapid urbanization around the world are also leading to unpleasant smells and odors in indoor spaces. Using candle air fresheners can be effective in removing these smells and odors.
Additionally, candle air freshener manufacturers are refining their packaging, which is leading to more visually appealing products. This is encouraging greater sales. Manufacturers are also providing a great degree of variety to consumers. Candle air fresheners are available in a diverse array of fragrances and consumers have the opportunity to purchase products based on personal preferences.
Last but not least, disposable incomes across the UK, the USA, Korea, and Japan have been on the rise and are expected to increase during the forecast period. This is anticipated to give people living in these countries more purchasing power to buy candle air fresheners. Nowadays, candle air freshener sales are rapidly boosting due to the presence of several online platforms that are selling products from multiple manufacturers. During the forecast period, these platforms are set to generate the majority of candle air freshener sales.
Attribute
Key Insights
Estimated Candle Air Freshener Market Value (2022)
~US$ 423.7 Million
Projected Market Size (2032)
~US$ 602.8 Million
Value-based CAGR (2022 to 2032)
~3.6%
Top Players Share in 2021
~5%-10%
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2017 to 2021 Global Candle Air Fresheners Market Outlook Compared to 2022 to 2032 Forecast
Candle air fresheners do not remove pollution. Instead, they add fresh odors or fragrances that are strong enough to cover foul odors. Air fresheners can be used both indoors and outdoors.
They are made up of a complex blend of chemicals, including synthetic scents, which are among the leading causes of allergic reactions in people. Consumer products such as candle air fresheners are utilized in homes, offices, hotels, and other public places. The primary goal of using a candle air freshener is to add a pleasant scent to the environment and disguise unwanted odors. However, this benefit comes at the cost of exposure to a cocktail of chemicals released into the environment by candle air fresheners.
Rising concern about indoor air quality, combined with the growing relevance of a fresh and clean environment, is driving the global candle air freshener market. Product developments, improving lifestyles, rising population, expanding importance of aromatherapy, growing consumer disposable incomes, and improved living standards are all expected to drive the candle air freshener market forward. However, the presence of poisonous chemicals that are harmful to one's health may limit market expansion.
Companies are focusing on developing and manufacturing air fresheners using natural components such as lemons and flowers due to changing consumer preferences. Improved products to manage room odors are arising from advancements in packaging and dispersing technologies.
Candle air freshener sales are predicted to rise because of the widespread availability of a variety of product categories with appealing features. The expanding use of air freshening products such as candle air fresheners witnessed a market growth of ~2.7% between 2017 and 2021.
What are the Key Trends Driving Sales of Candle Air Freshener Products?
Innovative Advertising and Marketing Campaigns to Drive Candle Air Freshener Sales
In the coming years, the worldwide candle air fresheners market is predicted to rise at a rapid pace. The rising global demand for a variety of aromatic products is a major element driving the candle air fresheners market forward. Other factors, such as the increasing importance and popularity of aromatherapy, as well as the development of new products and fragrances, are expected to drive the global market's growth in the coming years.
Key companies' increased attention to marketing activities and advertising campaigns is likely to boost market growth during the forecast period. Furthermore, the worldwide candle air fresheners market is likely to be fueled in the coming years by the simple availability of products due to the expansion of distribution methods around the world.
On the negative side, the high cost of production is expected to stifle widespread adoption, posing a major challenge for the global candle air freshener market. Aside from that, the growing demand for high-end lifestyles and luxury in everyday life creates a profitable possibility for the widespread usage of candle air fresheners.
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Country-wise Insights
Why is the Demand for Candle Air Fresheners Increasing in the USA?
High Standard of Living in the USA to Propel Candle Air Freshener Demand
In the USA, the demand for air care is increasing every day, as the residing population is worried about indoor air quality. As a result, individuals are more concerned about its impact on their health. The candle air freshener market in the USA is likely to experience high consumer demand and increase at a substantial rate throughout the forecast period.
According to FMI, all of these factors are helping to drive candle air freshener sales in the USA, which are predicted to reach US$ 97.7 Million by 2032.
Why is the Demand for Candle Air Fresheners Increasing in China?
Need for Product Modification and Customized Scent to Increase Candle Air Fresheners Sales
One of the important trends projected to promote healthy growth in this market is widespread customer awareness of the available products. To fulfill client tastes in this market, manufacturers are experimenting with perfumes in previously unheard-of ways, and consumers in this region have embraced this trend.
Candle air freshener manufacturers are diversifying their product lines in response to consumers' willingness to spend a premium price for aesthetic scents, leading to revenue growth in this region. According to Future Market Insights (FMI), the CAGR is set to be 3.6 %.
How is the Candle Air Fresheners Market Faring in India?
Preferences are shifting, and brands are expanding their market share by launching new products
In the Indian automotive air freshener industry, shifting preferences are an ongoing issue. Due to growing regulatory scrutiny of air fresheners, considerable variations in climatic settings, and highly individualized preferences, manufacturers are finding it next to impossible to predict consumer preferences. Many consumers, on the other hand, like to use the same air fresheners at their offices as they do at home. As a result, brands rely on surveys, online reviews, and customer feedback to forecast specific purchasing patterns.
Manufacturers are focusing on new natural smell compositions that help improve product quality, resulting in increased promotions to gain consumer loyalty. As a result, the candle air freshener industry in India is witnessing an increase in the sale of air fresheners as gifts. During the forecast period, the products’ critical applications and appealing characteristics are projected to fuel healthy growth for market participants.
Category-wise Insights
In Which Purpose Candle Air Fresheners used the Most?
Over 3/5th of Candle Air Freshener Demand to be Contributed by Residential Segment
The residential segment of the candle air freshener industry is the largest and fastest-growing with a current market share of ~65%. This figure represents an increasing trend among customers who are realizing that having a pleasant-smelling home is important all year, not only for special occasions and holiday gatherings. According to research, one out of every ten customers had a candle air freshener product in their shopping cart.
This is mainly due to favorable demographics and a global hygiene trend. The segment, on the other hand, is expected to increase at a CAGR of 3.4% over the projection period. Rising disposable income and a growing willingness among customers to spend on high-end goods are factors driving the segment
Which Type of Candle Air Freshener Will Remain Top Selling?
Medium Price Range Products Are More Popular Among Millennials
A mid-price strategy aims to find a balance between a strong reputation and competitive pricing. The idea is to appeal to the mass market and thus gain greater penetration, rather than targeting clients who want to spend a lot of money on products with premium pricing.
The products are not purchased by low-income groups since they are not considered necessities. As a result, low product pricing is not a consideration for players as it may not generate more demand. The category is expected to grow at a CAGR of 3.7% over the forecast period due to the aforementioned factors.
Which is the Preferred Sales Channel for Candle Air Fresheners?
Emergence Of Modern Trade To Aid The Market Growth
Hypermarkets/supermarkets are expected to contribute significant market revenue, and this trend is projected to continue in the next years. In 2021, hypermarkets/supermarkets had around 23% of the market share in the candle air fresheners market.
Customers may choose to purchase a product after experiencing it or trying it on, reducing the risk of unhappiness. Because they can grasp goods in their hands and smell their aroma, consumers can rapidly assess product quality and provide feedback in retail locations.
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Competitive Landscape
The primary strategies adopted by players in the candle air freshener market are product innovations, expansions, and mergers and acquisitions. Sustained competitive advantage through innovation is the key requirement for large enterprises' market share growth around the world.
To preserve their market position, companies are increasing their Research and Development and marketing activities, as well as expanding their distribution channels.
For Instance, in 2021, Yankee Candles revealed a modern design with the launch of a signature collection of exclusive fragrances: The sleek, new vessels, available in several sizes, offer gorgeous designs and a wide choice of fragrance options to help create everyday moments that are worth savoring.
Scope of Report
Attribute
Details
Estimated Market Value (2022)
~US$ 423.7 Million
Projected Market Size (2032)
~US$ 602.8 Million
Value-based CAGR (2022 to 2032)
~3.6%
Forecast Period
2022 to 2032
Historical Data Available for
2017 to 2021
Market Analysis
US$ Million for Value
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA
Key Countries Covered
United States of America, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand
Key Segments Covered
Customer Type, Application, Sales Channel, and Region
Key Companies Profiled
Church & Dwight, Inc.
Farcent Enterprise Co. Ltd.
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
Kobayashi Pharmaceutical Co. Ltd.
Newell Brands
Procter & Gamble
Reckitt Benckiser Group plc.
S. C. Johnson & Son, Inc.
Yankee Candles
Others
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Candle Air Fresheners Market by Category
By Customer Type:
Individual
Enterprise
By Application:
Corporate offices
Residential
Cars
By Price Range:
High
Medium
Low
By Sales Channel:
Hypermarkets/ Supermarkets
Convenience Stores
Modern trade
Multi-brand stores
Online Retailers
Specialty stores
Other Sales Channel
By Region:
North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East and Africa (MEA)
Frequently Asked Questions
How big is the candle air fresheners market?
The global candle air fresheners market reached a valuation of US$ 410.2 Million in 2021.
At what rate did the global candle air fresheners market grow between 2017 and 2021?
The global candle air fresheners market grew at a slow 2.7% CAGR between 2017 and 2021.
What are the key trends driving candle air freshener sales?
The growing popularity of online stores, new product launches, growing disposable incomes, and changing lifestyles are some of the key trends boosting the market.
Who are the leading players in the candle air fresheners market?
Leading players operating in the global candle air fresheners market are Church & Dwight, Inc., Farcent Enterprise Co. Ltd., Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands, Procter & Gamble, Reckitt Benckiser Group plc, S.C. Johnson & Son, Inc., Yankee Candles, and others.
What is the candle air freshener's demand outlook for the USA?
The overall sales of candle air fresheners across the USA are projected to surge at a sluggish 2.6% CAGR over the forecast period.
Table of Content
1. Executive Summary | Candle Air Fresheners Market
1.1. Global Market Outlook
1.2. Summary of Key Statistics
1.3. Summary of Key Findings
1.4. Product Evolution Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Taxonomy
2.2. Market Definition
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Product Premiumization to Aid In Market Expansion
3.1.2. Strong Investment in the Form of Mergers & Acquisition
3.1.3. Scented Candles Gaining Traction amongst Consumers
3.1.4. Manufacturers Investing in Brand Labelling & Designs
3.1.5. Maturing consumers
3.1.6. Shifting choices
3.1.7. Others
4. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Volume (Units) Analysis, 2017 to 2021
4.2. Current and Future Market Volume (Units) Projections, 2022 to 2032
4.3. Y-o-Y Growth Trend Analysis
5. Global Market - Pricing Analysis
5.1. Regional Pricing Analysis By Customer type
5.2. Pricing Break-up
5.2.1. Manufacturer-Level Pricing
5.2.2. Distributor Level Pricing
5.3. Global Average Pricing Analysis Benchmark
6. Global Market Demand (in Value or Size in US$ Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032
6.1. Historical Market Value (US$ Million) Analysis, 2017 to 2021
6.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Market Background
7.1. Candle Air Freshener Industry Outlook
7.1.1. Top Exporting Countries
7.1.2. Candle Air Freshener Consumption
7.1.3. Candle Air Freshener Exports
7.1.4. Global Candle Air Freshener Consumption
7.1.5. Top 10 Brands in Market
7.2. Macro-Economic Factors
7.2.1. Global GDP Growth Outlook
7.2.2. Global Population Growth Outlook
7.2.3. GDP Growth Rate Analysis
7.2.4. Eyewear Industry Contribution to GDP Outlook
7.2.5. Global E-Commerce Industry Outlook
7.2.6. Per Capital Spending Outlook
7.2.7. Income Group Population Overview
7.2.8. Urbanization Growth Outlook
7.2.9. Per Capita Disposable Income
7.3. Industry Value and Supply Chain Analysis
7.3.1. Profit Margin Analysis at each sales point
7.3.2. List & role of key participants
7.3.2.1. Manufacturers
7.3.2.2. Distributors/Retailers
7.3.2.3. List of Private Label Brands
7.4. Forecast Factors - Relevance & Impact
7.4.1. Top Companies Historical Growth
7.4.2. Global Vision Care Products Industry Outlook
7.4.3. Global Industry Production Outlook
7.4.4. Manufacturing Sector Gross Value Added
7.4.5. Global Retail Sales Outlook
7.4.6. Others
7.5. PESTLE Analysis of Market
7.6. Investment Feasibility Matrix of Market
7.7. Porter’s Five Force
7.8. Market Dynamics
7.8.1. Drivers
7.8.2. Restraints
7.8.3. Opportunity Analysis
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Customer type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Customer type, 2017 to 2021
8.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Customer type, 2022 to 2032
8.3.1. Individual
8.3.2. Enterprise
8.4. Market Attractiveness Analysis By Customer type
9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Application
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Application, 2017 to 2021
9.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Application, 2022 to 2032
9.3.1. Corporate offices
9.3.2. Residential
9.3.3. Cars
9.4. Market Attractiveness Analysis By Application
10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Price Range
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Application, 2017 to 2021
10.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Application, 2022 to 2032
10.3.1. High
10.3.2. Medium
10.3.3. Low
10.4. Market Attractiveness Analysis By Application
11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Sales Channel, 2017 to 2021
11.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Sales Channel, 2022 to 2032
11.3.1. Hypermarkets/ Supermarkets
11.3.2. Convenience Stores
11.3.3. Multi-brand stores
11.3.4. Online Retailers
11.3.5. Specialty stores
11.3.6. Other Sales Channel
11.4. Market Attractiveness Analysis By Sales Channel
12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region
12.1. Introduction
12.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Region, 2017 to 2021
12.3. Current Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Region, 2022 to 2032
12.3.1. North America
12.3.2. Europe
12.3.3. Middle East and Africa (MEA)
12.3.4. East Asia
12.3.5. South Asia
12.3.6. Oceania
12.3.7. Latin America
12.4. Market Attractiveness Analysis By Region
13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
13.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032
13.4.1. By Country
13.4.1.1. United States of America
13.4.1.2. Canada
13.4.2. By Customer type
13.4.3. By Application
13.4.4. By Price Range
13.4.5. By Sales Channel
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Customer type
13.5.3. By Application
13.5.4. By Price Range
13.5.5. By Sales Channel
14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
14.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032
14.4.1. By Country
14.4.1.1. Brazil
14.4.1.2. Mexico
14.4.1.3. Rest of Latin America
14.4.2. By Customer type
14.4.3. By Application
14.4.4. By Price Range
14.4.5. By Sales Channel
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Customer type
14.5.3. By Application
14.5.4. By Price Range
14.5.5. By Sales Channel
15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
15.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032
15.4.1. By Country
15.4.1.1. Germany
15.4.1.2. France
15.4.1.3. Spain
15.4.1.4. United Kingdom
15.4.1.5. Italy
15.4.1.6. Benelux
15.4.1.7. Russia
15.4.1.8. Rest of Europe
15.4.2. By Customer type
15.4.3. By Application
15.4.4. By Price Range
15.4.5. By Sales Channel
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Customer type
15.5.3. By Application
15.5.4. By Price Range
15.5.5. By Sales Channel
16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
16.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032
16.4.1. By Country
16.4.1.1. China
16.4.1.2. Japan
16.4.1.3. South Korea
16.4.2. By Customer type
16.4.3. By Application
16.4.4. By Price Range
16.4.5. By Sales Channel
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Customer type
16.5.3. By Application
16.5.4. By Price Range
16.5.5. By Sales Channel
17. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
17.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032
17.4.1. By Country
17.4.1.1. India
17.4.1.2. Thailand
17.4.1.3. Indonesia
17.4.1.4. Malaysia
17.4.1.5. Rest of South Asia
17.4.2. By Customer type
17.4.3. By Application
17.4.4. By Price Range
17.4.5. By Sales Channel
17.5. Market Attractiveness Analysis
17.5.1. By Country
17.5.2. By Customer type
17.5.3. By Application
17.5.4. By Price Range
17.5.5. By Sales Channel
18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
18.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032
18.4.1. By Country
18.4.1.1. Australia
18.4.1.2. New Zealand
18.4.2. By Customer type
18.4.3. By Application
18.4.4. By Price Range
18.4.5. By Sales Channel
18.5. Market Attractiveness Analysis
18.5.1. By Country
18.5.2. By Customer type
18.5.3. By Application
18.5.4. By Price Range
18.5.5. By Sales Channel
19. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032
19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
19.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032
19.4.1. By Country
19.4.1.1. GCC Countries
19.4.1.2. Northern Africa
19.4.1.3. South Africa
19.4.1.4. Rest of MEA
19.4.2. By Customer type
19.4.3. By Application
19.4.4. By Price Range
19.4.5. By Sales Channel
19.5. Market Attractiveness Analysis
19.5.1. By Country
19.5.2. By Customer type
19.5.3. By Application
19.5.4. By Price Range
19.5.5. By Sales Channel
20. Market Structure Analysis
20.1. Market Analysis by Tier of Companies (Candle Air Freshener)
20.2. Market Concentration
20.3. Market Share Analysis of Top Players
20.4. Market Presence Analysis
20.4.1. By Regional footprint of Players
20.4.2. Product foot print by Players
20.4.3. Channel Foot Print by Players
21. Competition Analysis
21.1. Competition Dashboard
21.2. Pricing Analysis by Competition
21.3. Competition Benchmarking
21.4. Competition Deep Dive
21.4.1. Church & Dwight, Inc.
21.4.1.1. Overview
21.4.1.2. Product Portfolio
21.4.1.3. Profitability by Market Segments (Product/Channel/Region)
21.4.1.4. Sales Footprint
21.4.1.5. Strategy Overview
21.4.1.5.1. Marketing Strategy
21.4.1.5.2. Product Strategy
21.4.1.5.3. Channel Strategy
21.4.2. Farcent Enterprise Co. Ltd.
21.4.2.1. Overview
21.4.2.2. Product Portfolio
21.4.2.3. Profitability by Market Segments (Product/Channel/Region)
21.4.2.4. Sales Footprint
21.4.2.5. Strategy Overview
21.4.2.5.1. Marketing Strategy
21.4.2.5.2. Product Strategy
21.4.2.5.3. Channel Strategy
21.4.3. Godrej Consumer Products Limited
21.4.3.1. Overview
21.4.3.2. Product Portfolio
21.4.3.3. Profitability by Market Segments (Product/Channel/Region)
21.4.3.4. Sales Footprint
21.4.3.5. Strategy Overview
21.4.3.5.1. Marketing Strategy
21.4.3.5.2. Product Strategy
21.4.3.5.3. Channel Strategy
21.4.4. Henkel AG & Co. KGaA
21.4.4.1. Overview
21.4.4.2. Product Portfolio
21.4.4.3. Profitability by Market Segments (Product/Channel/Region)
21.4.4.4. Sales Footprint
21.4.4.5. Strategy Overview
21.4.4.5.1. Marketing Strategy
21.4.4.5.2. Product Strategy
21.4.4.5.3. Channel Strategy
21.4.5. Kobayashi Pharmaceutical Co. Ltd.
21.4.5.1. Overview
21.4.5.2. Product Portfolio
21.4.5.3. Profitability by Market Segments (Product/Channel/Region)
21.4.5.4. Sales Footprint
21.4.5.5. Strategy Overview
21.4.5.5.1. Marketing Strategy
21.4.5.5.2. Product Strategy
21.4.5.5.3. Channel Strategy
21.4.6. Newell Brands
21.4.6.1. Overview
21.4.6.2. Product Portfolio
21.4.6.3. Profitability by Market Segments (Product/Channel/Region)
21.4.6.4. Sales Footprint
21.4.6.5. Strategy Overview
21.4.6.5.1. Marketing Strategy
21.4.6.5.2. Product Strategy
21.4.6.5.3. Channel Strategy
21.4.7. Procter & Gamble
21.4.7.1. Overview
21.4.7.2. Product Portfolio
21.4.7.3. Profitability by Market Segments (Product/Channel/Region)
21.4.7.4. Sales Footprint
21.4.7.5. Strategy Overview
21.4.7.5.1. Marketing Strategy
21.4.7.5.2. Product Strategy
21.4.7.5.3. Channel Strategy
21.4.8. Reckitt Benckiser Group plc.
21.4.8.1. Overview
21.4.8.2. Product Portfolio
21.4.8.3. Profitability by Market Segments (Product/Channel/Region)
21.4.8.4. Sales Footprint
21.4.8.5. Strategy Overview
21.4.8.5.1. Marketing Strategy
21.4.8.5.2. Product Strategy
21.4.8.5.3. Channel Strategy
21.4.9. S. C. Johnson & Son, Inc.
21.4.9.1. Overview
21.4.9.2. Product Portfolio
21.4.9.3. Profitability by Market Segments (Product/Channel/Region)
21.4.9.4. Sales Footprint
21.4.9.5. Strategy Overview
21.4.9.5.1. Marketing Strategy
21.4.9.5.2. Product Strategy
21.4.9.5.3. Channel Strategy
21.4.10. Yankee Candles
21.4.10.1. Overview
21.4.10.2. Product Portfolio
21.4.10.3. Profitability by Market Segments (Product/Channel/Region)
21.4.10.4. Sales Footprint
21.4.10.5. Strategy Overview
21.4.10.5.1. Marketing Strategy
21.4.10.5.2. Product Strategy
21.4.10.5.3. Channel Strategy
21.4.11. Other Players (as per request)
21.4.11.1. Overview
21.4.11.2. Product Portfolio
21.4.11.3. Profitability by Market Segments (Product/Channel/Region)
21.4.11.4. Sales Footprint
21.4.11.5. Strategy Overview
21.4.11.5.1. Marketing Strategy
21.4.11.5.2. Product Strategy
21.4.11.5.3. Channel Strategy
22. Assumptions and Acronyms Used23. Research Methodology
