In 2022, the global candle air fresheners market is anticipated to reach a valuation of US$ 423.7 Million. The market is expected to grow at a slow CAGR of 3.6% from 2022 to 2032, according to new data from Future Market Insights. The sector is predicted to be worth US$ 602.8 Million by 2032.
The term candle air freshener refers to an aerosol spray that is commonly used to eliminate odors, offer aroma, and freshen the air in workplaces, residences, and other business settings. They come in a range of scents, and this variety is leading to room fresheners or candle air fresheners becoming increasingly popular.
The popularity of candle air fresheners is growing due to multiple other factors as well. For starters, across residential and commercial spaces, people are increasingly using candle air fresheners to make the spaces feel fresh. Growing pollution levels due to increasing industrialization and rapid urbanization around the world are also leading to unpleasant smells and odors in indoor spaces. Using candle air fresheners can be effective in removing these smells and odors.
Additionally, candle air freshener manufacturers are refining their packaging, which is leading to more visually appealing products. This is encouraging greater sales. Manufacturers are also providing a great degree of variety to consumers. Candle air fresheners are available in a diverse array of fragrances and consumers have the opportunity to purchase products based on personal preferences.
Last but not least, disposable incomes across the UK, the USA, Korea, and Japan have been on the rise and are expected to increase during the forecast period. This is anticipated to give people living in these countries more purchasing power to buy candle air fresheners. Nowadays, candle air freshener sales are rapidly boosting due to the presence of several online platforms that are selling products from multiple manufacturers. During the forecast period, these platforms are set to generate the majority of candle air freshener sales.
| Attribute | Key Insights |
|---|---|
| Estimated Candle Air Freshener Market Value (2022) | ~US$ 423.7 Million |
| Projected Market Size (2032) | ~US$ 602.8 Million |
| Value-based CAGR (2022 to 2032) | ~3.6% |
| Top Players Share in 2021 | ~5%-10% |
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Candle air fresheners do not remove pollution. Instead, they add fresh odors or fragrances that are strong enough to cover foul odors. Air fresheners can be used both indoors and outdoors.
They are made up of a complex blend of chemicals, including synthetic scents, which are among the leading causes of allergic reactions in people. Consumer products such as candle air fresheners are utilized in homes, offices, hotels, and other public places. The primary goal of using a candle air freshener is to add a pleasant scent to the environment and disguise unwanted odors. However, this benefit comes at the cost of exposure to a cocktail of chemicals released into the environment by candle air fresheners.
Rising concern about indoor air quality, combined with the growing relevance of a fresh and clean environment, is driving the global candle air freshener market. Product developments, improving lifestyles, rising population, expanding importance of aromatherapy, growing consumer disposable incomes, and improved living standards are all expected to drive the candle air freshener market forward. However, the presence of poisonous chemicals that are harmful to one's health may limit market expansion.
Companies are focusing on developing and manufacturing air fresheners using natural components such as lemons and flowers due to changing consumer preferences. Improved products to manage room odors are arising from advancements in packaging and dispersing technologies.
Candle air freshener sales are predicted to rise because of the widespread availability of a variety of product categories with appealing features. The expanding use of air freshening products such as candle air fresheners witnessed a market growth of ~2.7% between 2017 and 2021.
Innovative Advertising and Marketing Campaigns to Drive Candle Air Freshener Sales
In the coming years, the worldwide candle air fresheners market is predicted to rise at a rapid pace. The rising global demand for a variety of aromatic products is a major element driving the candle air fresheners market forward. Other factors, such as the increasing importance and popularity of aromatherapy, as well as the development of new products and fragrances, are expected to drive the global market's growth in the coming years.
Key companies' increased attention to marketing activities and advertising campaigns is likely to boost market growth during the forecast period. Furthermore, the worldwide candle air fresheners market is likely to be fueled in the coming years by the simple availability of products due to the expansion of distribution methods around the world.
On the negative side, the high cost of production is expected to stifle widespread adoption, posing a major challenge for the global candle air freshener market. Aside from that, the growing demand for high-end lifestyles and luxury in everyday life creates a profitable possibility for the widespread usage of candle air fresheners.
Principal Consultant
High Standard of Living in the USA to Propel Candle Air Freshener Demand
In the USA, the demand for air care is increasing every day, as the residing population is worried about indoor air quality. As a result, individuals are more concerned about its impact on their health. The candle air freshener market in the USA is likely to experience high consumer demand and increase at a substantial rate throughout the forecast period.
According to FMI, all of these factors are helping to drive candle air freshener sales in the USA, which are predicted to reach US$ 97.7 Million by 2032.
Need for Product Modification and Customized Scent to Increase Candle Air Fresheners Sales
One of the important trends projected to promote healthy growth in this market is widespread customer awareness of the available products. To fulfill client tastes in this market, manufacturers are experimenting with perfumes in previously unheard-of ways, and consumers in this region have embraced this trend.
Candle air freshener manufacturers are diversifying their product lines in response to consumers' willingness to spend a premium price for aesthetic scents, leading to revenue growth in this region. According to Future Market Insights (FMI), the CAGR is set to be 3.6 %.
Preferences are shifting, and brands are expanding their market share by launching new products
In the Indian automotive air freshener industry, shifting preferences are an ongoing issue. Due to growing regulatory scrutiny of air fresheners, considerable variations in climatic settings, and highly individualized preferences, manufacturers are finding it next to impossible to predict consumer preferences. Many consumers, on the other hand, like to use the same air fresheners at their offices as they do at home. As a result, brands rely on surveys, online reviews, and customer feedback to forecast specific purchasing patterns.
Manufacturers are focusing on new natural smell compositions that help improve product quality, resulting in increased promotions to gain consumer loyalty. As a result, the candle air freshener industry in India is witnessing an increase in the sale of air fresheners as gifts. During the forecast period, the products’ critical applications and appealing characteristics are projected to fuel healthy growth for market participants.
Over 3/5th of Candle Air Freshener Demand to be Contributed by Residential Segment
The residential segment of the candle air freshener industry is the largest and fastest-growing with a current market share of ~65%. This figure represents an increasing trend among customers who are realizing that having a pleasant-smelling home is important all year, not only for special occasions and holiday gatherings. According to research, one out of every ten customers had a candle air freshener product in their shopping cart.
This is mainly due to favorable demographics and a global hygiene trend. The segment, on the other hand, is expected to increase at a CAGR of 3.4% over the projection period. Rising disposable income and a growing willingness among customers to spend on high-end goods are factors driving the segment
Medium Price Range Products Are More Popular Among Millennials
A mid-price strategy aims to find a balance between a strong reputation and competitive pricing. The idea is to appeal to the mass market and thus gain greater penetration, rather than targeting clients who want to spend a lot of money on products with premium pricing.
The products are not purchased by low-income groups since they are not considered necessities. As a result, low product pricing is not a consideration for players as it may not generate more demand. The category is expected to grow at a CAGR of 3.7% over the forecast period due to the aforementioned factors.
Emergence Of Modern Trade To Aid The Market Growth
Hypermarkets/supermarkets are expected to contribute significant market revenue, and this trend is projected to continue in the next years. In 2021, hypermarkets/supermarkets had around 23% of the market share in the candle air fresheners market.
Customers may choose to purchase a product after experiencing it or trying it on, reducing the risk of unhappiness. Because they can grasp goods in their hands and smell their aroma, consumers can rapidly assess product quality and provide feedback in retail locations.
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The primary strategies adopted by players in the candle air freshener market are product innovations, expansions, and mergers and acquisitions. Sustained competitive advantage through innovation is the key requirement for large enterprises' market share growth around the world.
To preserve their market position, companies are increasing their Research and Development and marketing activities, as well as expanding their distribution channels.
| Attribute | Details |
|---|---|
| Estimated Market Value (2022) | ~US$ 423.7 Million |
| Projected Market Size (2032) | ~US$ 602.8 Million |
| Value-based CAGR (2022 to 2032) | ~3.6% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | US$ Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Countries Covered | United States of America, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand |
| Key Segments Covered | Customer Type, Application, Sales Channel, and Region |
| Key Companies Profiled | Church & Dwight, Inc.; Farcent Enterprise Co. Ltd.; Godrej Consumer Products Limited; Henkel AG & Co. KGaA; Kobayashi Pharmaceutical Co. Ltd.; Newell Brands; Procter & Gamble; Reckitt Benckiser Group plc.; S. C. Johnson & Son, Inc.; Yankee Candles; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global candle air fresheners market reached a valuation of US$ 410.2 Million in 2021.
The global candle air fresheners market grew at a slow 2.7% CAGR between 2017 and 2021.
The growing popularity of online stores, new product launches, growing disposable incomes, and changing lifestyles are some of the key trends boosting the market.
Leading players operating in the global candle air fresheners market are Church & Dwight, Inc., Farcent Enterprise Co. Ltd., Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands, Procter & Gamble, Reckitt Benckiser Group plc, S.C. Johnson & Son, Inc., Yankee Candles, and others.
The overall sales of candle air fresheners across the USA are projected to surge at a sluggish 2.6% CAGR over the forecast period.
1. Executive Summary | Candle Air Fresheners Market 1.1. Global Market Outlook 1.2. Summary of Key Statistics 1.3. Summary of Key Findings 1.4. Product Evolution Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Taxonomy 2.2. Market Definition 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.1.1. Product Premiumization to Aid In Market Expansion 3.1.2. Strong Investment in the Form of Mergers & Acquisition 3.1.3. Scented Candles Gaining Traction amongst Consumers 3.1.4. Manufacturers Investing in Brand Labelling & Designs 3.1.5. Maturing consumers 3.1.6. Shifting choices 3.1.7. Others 4. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Volume (Units) Analysis, 2017 to 2021 4.2. Current and Future Market Volume (Units) Projections, 2022 to 2032 4.3. Y-o-Y Growth Trend Analysis 5. Global Market - Pricing Analysis 5.1. Regional Pricing Analysis By Customer type 5.2. Pricing Break-up 5.2.1. Manufacturer-Level Pricing 5.2.2. Distributor Level Pricing 5.3. Global Average Pricing Analysis Benchmark 6. Global Market Demand (in Value or Size in US$ Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032 6.1. Historical Market Value (US$ Million) Analysis, 2017 to 2021 6.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Market Background 7.1. Candle Air Freshener Industry Outlook 7.1.1. Top Exporting Countries 7.1.2. Candle Air Freshener Consumption 7.1.3. Candle Air Freshener Exports 7.1.4. Global Candle Air Freshener Consumption 7.1.5. Top 10 Brands in Market 7.2. Macro-Economic Factors 7.2.1. Global GDP Growth Outlook 7.2.2. Global Population Growth Outlook 7.2.3. GDP Growth Rate Analysis 7.2.4. Eyewear Industry Contribution to GDP Outlook 7.2.5. Global E-Commerce Industry Outlook 7.2.6. Per Capital Spending Outlook 7.2.7. Income Group Population Overview 7.2.8. Urbanization Growth Outlook 7.2.9. Per Capita Disposable Income 7.3. Industry Value and Supply Chain Analysis 7.3.1. Profit Margin Analysis at each sales point 7.3.2. List & role of key participants 7.3.2.1. Manufacturers 7.3.2.2. Distributors/Retailers 7.3.2.3. List of Private Label Brands 7.4. Forecast Factors - Relevance & Impact 7.4.1. Top Companies Historical Growth 7.4.2. Global Vision Care Products Industry Outlook 7.4.3. Global Industry Production Outlook 7.4.4. Manufacturing Sector Gross Value Added 7.4.5. Global Retail Sales Outlook 7.4.6. Others 7.5. PESTLE Analysis of Market 7.6. Investment Feasibility Matrix of Market 7.7. Porter’s Five Force 7.8. Market Dynamics 7.8.1. Drivers 7.8.2. Restraints 7.8.3. Opportunity Analysis 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Customer type 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Customer type, 2017 to 2021 8.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Customer type, 2022 to 2032 8.3.1. Individual 8.3.2. Enterprise 8.4. Market Attractiveness Analysis By Customer type 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Application 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Application, 2017 to 2021 9.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Application, 2022 to 2032 9.3.1. Corporate offices 9.3.2. Residential 9.3.3. Cars 9.4. Market Attractiveness Analysis By Application 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Price Range 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Application, 2017 to 2021 10.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Application, 2022 to 2032 10.3.1. High 10.3.2. Medium 10.3.3. Low 10.4. Market Attractiveness Analysis By Application 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Sales Channel, 2017 to 2021 11.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Sales Channel, 2022 to 2032 11.3.1. Hypermarkets/ Supermarkets 11.3.2. Convenience Stores 11.3.3. Multi-brand stores 11.3.4. Online Retailers 11.3.5. Specialty stores 11.3.6. Other Sales Channel 11.4. Market Attractiveness Analysis By Sales Channel 12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region 12.1. Introduction 12.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Region, 2017 to 2021 12.3. Current Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Region, 2022 to 2032 12.3.1. North America 12.3.2. Europe 12.3.3. Middle East and Africa (MEA) 12.3.4. East Asia 12.3.5. South Asia 12.3.6. Oceania 12.3.7. Latin America 12.4. Market Attractiveness Analysis By Region 13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 13.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 13.4.1. By Country 13.4.1.1. United States of America 13.4.1.2. Canada 13.4.2. By Customer type 13.4.3. By Application 13.4.4. By Price Range 13.4.5. By Sales Channel 13.5. Market Attractiveness Analysis 13.5.1. By Country 13.5.2. By Customer type 13.5.3. By Application 13.5.4. By Price Range 13.5.5. By Sales Channel 14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 14.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 14.4.1. By Country 14.4.1.1. Brazil 14.4.1.2. Mexico 14.4.1.3. Rest of Latin America 14.4.2. By Customer type 14.4.3. By Application 14.4.4. By Price Range 14.4.5. By Sales Channel 14.5. Market Attractiveness Analysis 14.5.1. By Country 14.5.2. By Customer type 14.5.3. By Application 14.5.4. By Price Range 14.5.5. By Sales Channel 15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 15.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 15.4.1. By Country 15.4.1.1. Germany 15.4.1.2. France 15.4.1.3. Spain 15.4.1.4. United Kingdom 15.4.1.5. Italy 15.4.1.6. Benelux 15.4.1.7. Russia 15.4.1.8. Rest of Europe 15.4.2. By Customer type 15.4.3. By Application 15.4.4. By Price Range 15.4.5. By Sales Channel 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Customer type 15.5.3. By Application 15.5.4. By Price Range 15.5.5. By Sales Channel 16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 16.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 16.4.1. By Country 16.4.1.1. China 16.4.1.2. Japan 16.4.1.3. South Korea 16.4.2. By Customer type 16.4.3. By Application 16.4.4. By Price Range 16.4.5. By Sales Channel 16.5. Market Attractiveness Analysis 16.5.1. By Country 16.5.2. By Customer type 16.5.3. By Application 16.5.4. By Price Range 16.5.5. By Sales Channel 17. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 17.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 17.4.1. By Country 17.4.1.1. India 17.4.1.2. Thailand 17.4.1.3. Indonesia 17.4.1.4. Malaysia 17.4.1.5. Rest of South Asia 17.4.2. By Customer type 17.4.3. By Application 17.4.4. By Price Range 17.4.5. By Sales Channel 17.5. Market Attractiveness Analysis 17.5.1. By Country 17.5.2. By Customer type 17.5.3. By Application 17.5.4. By Price Range 17.5.5. By Sales Channel 18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032 18.1. Introduction 18.2. Pricing Analysis 18.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 18.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 18.4.1. By Country 18.4.1.1. Australia 18.4.1.2. New Zealand 18.4.2. By Customer type 18.4.3. By Application 18.4.4. By Price Range 18.4.5. By Sales Channel 18.5. Market Attractiveness Analysis 18.5.1. By Country 18.5.2. By Customer type 18.5.3. By Application 18.5.4. By Price Range 18.5.5. By Sales Channel 19. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032 19.1. Introduction 19.2. Pricing Analysis 19.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 19.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 19.4.1. By Country 19.4.1.1. GCC Countries 19.4.1.2. Northern Africa 19.4.1.3. South Africa 19.4.1.4. Rest of MEA 19.4.2. By Customer type 19.4.3. By Application 19.4.4. By Price Range 19.4.5. By Sales Channel 19.5. Market Attractiveness Analysis 19.5.1. By Country 19.5.2. By Customer type 19.5.3. By Application 19.5.4. By Price Range 19.5.5. By Sales Channel 20. Market Structure Analysis 20.1. Market Analysis by Tier of Companies (Candle Air Freshener) 20.2. Market Concentration 20.3. Market Share Analysis of Top Players 20.4. Market Presence Analysis 20.4.1. By Regional footprint of Players 20.4.2. Product foot print by Players 20.4.3. Channel Foot Print by Players 21. Competition Analysis 21.1. Competition Dashboard 21.2. Pricing Analysis by Competition 21.3. Competition Benchmarking 21.4. Competition Deep Dive 21.4.1. Church & Dwight, Inc. 21.4.1.1. Overview 21.4.1.2. Product Portfolio 21.4.1.3. Profitability by Market Segments (Product/Channel/Region) 21.4.1.4. Sales Footprint 21.4.1.5. Strategy Overview 21.4.1.5.1. Marketing Strategy 21.4.1.5.2. Product Strategy 21.4.1.5.3. Channel Strategy 21.4.2. Farcent Enterprise Co. Ltd. 21.4.2.1. Overview 21.4.2.2. Product Portfolio 21.4.2.3. Profitability by Market Segments (Product/Channel/Region) 21.4.2.4. Sales Footprint 21.4.2.5. Strategy Overview 21.4.2.5.1. Marketing Strategy 21.4.2.5.2. Product Strategy 21.4.2.5.3. Channel Strategy 21.4.3. Godrej Consumer Products Limited 21.4.3.1. Overview 21.4.3.2. Product Portfolio 21.4.3.3. Profitability by Market Segments (Product/Channel/Region) 21.4.3.4. Sales Footprint 21.4.3.5. Strategy Overview 21.4.3.5.1. Marketing Strategy 21.4.3.5.2. Product Strategy 21.4.3.5.3. Channel Strategy 21.4.4. Henkel AG & Co. KGaA 21.4.4.1. Overview 21.4.4.2. Product Portfolio 21.4.4.3. Profitability by Market Segments (Product/Channel/Region) 21.4.4.4. Sales Footprint 21.4.4.5. Strategy Overview 21.4.4.5.1. Marketing Strategy 21.4.4.5.2. Product Strategy 21.4.4.5.3. Channel Strategy 21.4.5. Kobayashi Pharmaceutical Co. Ltd. 21.4.5.1. Overview 21.4.5.2. Product Portfolio 21.4.5.3. Profitability by Market Segments (Product/Channel/Region) 21.4.5.4. Sales Footprint 21.4.5.5. Strategy Overview 21.4.5.5.1. Marketing Strategy 21.4.5.5.2. Product Strategy 21.4.5.5.3. Channel Strategy 21.4.6. Newell Brands 21.4.6.1. Overview 21.4.6.2. Product Portfolio 21.4.6.3. Profitability by Market Segments (Product/Channel/Region) 21.4.6.4. Sales Footprint 21.4.6.5. Strategy Overview 21.4.6.5.1. Marketing Strategy 21.4.6.5.2. Product Strategy 21.4.6.5.3. Channel Strategy 21.4.7. Procter & Gamble 21.4.7.1. Overview 21.4.7.2. Product Portfolio 21.4.7.3. Profitability by Market Segments (Product/Channel/Region) 21.4.7.4. Sales Footprint 21.4.7.5. Strategy Overview 21.4.7.5.1. Marketing Strategy 21.4.7.5.2. Product Strategy 21.4.7.5.3. Channel Strategy 21.4.8. Reckitt Benckiser Group plc. 21.4.8.1. Overview 21.4.8.2. Product Portfolio 21.4.8.3. Profitability by Market Segments (Product/Channel/Region) 21.4.8.4. Sales Footprint 21.4.8.5. Strategy Overview 21.4.8.5.1. Marketing Strategy 21.4.8.5.2. Product Strategy 21.4.8.5.3. Channel Strategy 21.4.9. S. C. Johnson & Son, Inc. 21.4.9.1. Overview 21.4.9.2. Product Portfolio 21.4.9.3. Profitability by Market Segments (Product/Channel/Region) 21.4.9.4. Sales Footprint 21.4.9.5. Strategy Overview 21.4.9.5.1. Marketing Strategy 21.4.9.5.2. Product Strategy 21.4.9.5.3. Channel Strategy 21.4.10. Yankee Candles 21.4.10.1. Overview 21.4.10.2. Product Portfolio 21.4.10.3. Profitability by Market Segments (Product/Channel/Region) 21.4.10.4. Sales Footprint 21.4.10.5. Strategy Overview 21.4.10.5.1. Marketing Strategy 21.4.10.5.2. Product Strategy 21.4.10.5.3. Channel Strategy 21.4.11. Other Players (as per request) 21.4.11.1. Overview 21.4.11.2. Product Portfolio 21.4.11.3. Profitability by Market Segments (Product/Channel/Region) 21.4.11.4. Sales Footprint 21.4.11.5. Strategy Overview 21.4.11.5.1. Marketing Strategy 21.4.11.5.2. Product Strategy 21.4.11.5.3. Channel Strategy 22. Assumptions and Acronyms Used 23. Research Methodology
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November 2023
REP-IN-246
303 pages
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Candle Air Fresheners Market
