Aerial Work Platform Industry Analysis in Western Europe
Demand Forecast for Aerial Work Platform in Western Europe, by Boom and Scissor Lifts, 2024 to 2034
Western Europe's Aerial Work Platform Industry Meets Opportunities Head-on as High-altitude Construction Projects Surge, Crafting Solutions for Unique Regional Challenges
Analytical Study of Aerial Work Platform in Western Europe from 2024 to 2034
The aerial work platform industry in Western Europe is poised to undergo a strong compound annual growth rate of 5.5% through 2034. The industry in Western Europe is standing at the threshold of significant prospects, starting with a valuation of US$ 2,500.25 million in 2024.
Aerial work platform (AWP) is increasingly being integrated with drone technology for inspections and surveys. The trend allows for a combination of ground and aerial perspectives, improving efficiency and data accuracy.
The adoption of aerial work platform in Western Europe is likely to secure US$ 4,270.78 million by 2034.
Attributes
Details
Industry Size in 2024
US$ 2,500.25 million
Expected Industry Size by 2034
US$ 4,270.78 million
Forecasted CAGR from 2024 to 2034
5.5%
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Key Insights - Highlights to Understand Emerging and Fast Growing Opportunities
Opportunities lie in integrating smart technologies such as artificial intelligence and machine learning for predictive maintenance, real time monitoring, and data analytics, enhancing the overall performance and reliability of AWP systems.
Supportive government initiatives related to infrastructure development and safety regulations can create a favorable environment for the growth of the aerial work platform industry.
The oil and gas sector often requires AWP solutions for maintenance and inspection of offshore platform and facilities. Developments in this industry can influence the demand for specialized aerial work platform.
There is a growing demand for AWP designs that prioritize operator comfort and safety features, as the awareness of worker safety and ergonomics increases, contributing to the overall efficiency of operations.
Key Trends Influencing Demand for Aerial Work Platform in Western Europe
Integration of telematics and the Internet of Things in AWP systems enables remote monitoring, diagnostics, and predictive maintenance. The trend enhances operational efficiency and reduces downtime.
Integration with building information modelling technology allows for better planning and coordination of construction activities. AWPs that can seamlessly integrate with BIM systems offer enhanced efficiency in project execution.
The preference for renting rather than purchasing AWPs is a notable trend. Rental services provide cost effective solutions for businesses, allowing them to access a variety of equipment without the upfront capital investment.
The growth of e-commerce and the expansion of warehouse facilities provide opportunities for the AWP ecosystem. The industries often require efficient and versatile aerial work platform for material handling and maintenance tasks.
Find your sweet spots for generating winning opportunities in this market.
Comparative View of Adjacent Aerial Work Platform in Key Regions
The provided table offers a comparative overview of aerial work platform and their respective adoption rates in three key sections including Western Europe, Japan, and Korea.
The need to maintain and upgrade existing infrastructure, coupled with the replacement of aging equipment, contributes to the demand for new and more efficient aerial work platform.
Western Europe Aerial Work Platform Industry:
Attributes
Industry Analysis of Aerial Work Platform in Western Europe
CAGR from 2024 to 2034
5.5%
Industry Size in 2024
US$ 2,500.25 million
Key Trend
Integration of advanced access control systems, such as biometrics and RFID technology, enhances the security of AWP operations. The trend is particularly relevant in sectors where access control is crucial, such as sensitive infrastructure projects.
Key Challenge
The initial cost of purchasing or leasing aerial work platform can be relatively high. Economic uncertainties or budget constraints may deter businesses from investing in new equipment, leading to a slowdown in the industry growth.
Japan Aerial Work Platform Industry:
Attributes
Demand for Aerial Work Platform Industry in Japan
CAGR from 2024 to 2034
7.3%
Industry Size in 2024
US$ 667.0 million
`Key Trend
Demand for aerial work platform is often linked to construction and infrastructure projects. Japan has a consistent need for infrastructure development and urban renewal projects, contributing to the demand for AWPs.
Key Challenge
Construction sites in Japan, especially in urban areas, often have limited space, which is expected to pose challenges for the deployment and maneuverability of large aerial work platform, influencing the choice of equipment.
Korea Aerial Work Platform Industry:
Attributes
Analysis of Aerial Work Platform Industry in Korea
CAGR from 2024 to 2034
6.8%
Industry Size in 2024
US$ 455.7 million
Key Trend
Korea is a key player in the global shipbuilding industry. Aerial work platform is essential in shipyard operations for tasks like welding, painting, and maintenance, contributing to the demand in this sector.
Key Challenge
Economic uncertainties or downturns can lead to reduced investments in construction and infrastructure projects, which in turn, may impact the demand for aerial work platform as businesses cut back on capital expenditures.
Category-wise insights
High-rise Construction Activities Drive the Demand for Efficient Boom Lifts in Western Europe
The trend of urbanization and the construction of high-rise buildings in key cities drive the need for boom lifts. These lifts provide efficient access to elevated areas, making them essential for tasks like window cleaning, painting, and maintenance in urban environments.
Aerial Work Platform in Western Europe based on Product Type
Boom Lift
Share in % in 2024
66.2%
In terms of product type, the boom lift segment is expected to account for a share of 66.2% in 2024. Boom lifts are designed with safety features such as stability controls, fall protection, and an operator platform. The focus on safety in construction and maintenance work in Western Europe makes boom lifts a preferred choice, boosting their demand.
Advances in boom lift technology, including improvements in controls, telematics, and automation, contribute to their efficiency and ease of use. Technologically advanced boom lifts attract businesses looking for state-of-the-art equipment to enhance productivity.
The need for renovating and maintaining existing infrastructure, including bridges, highways, and historic buildings, drives the demand for boom lifts. These lifts provide access to elevated areas for inspection, repair, and restoration work.
Electric AWPs Lead the Charge in Western Europe’s Urban Environments
Electric AWPs produce less noise and have lower emissions compared to traditional fuel-powered counterparts, which is particularly advantageous in urban environments where noise and air pollution are significant concerns. The demand for environmentally friendly equipment, such as electric AWPs, is increasing as urbanization continues.
Aerial Work Platform in Western Europe based on Fuel Type
Electric
Share in % in 2024
56.2%
Based on fuel type, the electric segment is expected to account for a share of 56.2% in 2024. Stringent emission standards and regulations in Western Europe contribute to the preference for electric-powered AWPs. Companies seeking to comply with emission standards and reduce their carbon footprint opt for electric models.
Advances in battery technology, including improved energy density and charging capabilities, contribute to the viability of electric AWPs. Longer battery life and faster charging times enhance the efficiency and productivity of electric models.
Noise regulations, especially in urban and residential areas, drive the adoption of electric AWPs. The machines operate quietly, making them suitable for applications where noise restrictions are in place.
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Region-wise Insights
Stringent Safety Regulations to Boost the Industry in the United Kingdom
The United Kingdom has stringent safety regulations, and compliance is a priority in the construction and maintenance sectors. The need to meet safety standards encourages businesses to invest in aerial work platform that comply with these requirements.
The country has been investing in renewable energy projects, including wind farms and solar installations. Aerial work platform is crucial for the installation and maintenance of equipment in these projects, contributing to the growth of the industry. The United Kingdom is expected to expand at a CAGR of 5.0% through 2034.
Growth in Industrial Manufacturing in Germany to Enhance the Landscape
The industrial and manufacturing sectors in Germany often require aerial work platform for maintenance, inspections, and other elevated tasks. The growth of these sectors can positively impact the demand for AWPs.
Collaborations with international AWP manufacturers and technology providers can introduce German companies to advanced technologies and a broader range of AWP solutions, fostering innovation. The AWPs play a crucial role in emergency response and disaster management. The need for quick and efficient access to elevated areas during emergencies can drive the growth of the landscape. Germany is expected to expand at a CAGR of 6.9% through 2034.
Technological Advancements to Accelerate the Ecosystem in France
Adoption of advanced technologies in AWP systems, such as telematics and automation, can enhance efficiency and safety. French companies may invest in innovative solutions that offer improved performance and ease of use.
Collaborations between established AWP manufacturers and construction technology startups can lead to the development of cutting edge solutions. Startups offering digital platform for equipment management and tracking may find synergies with AWP providers, contributing to the growth of industry. France is expected to expand at a CAGR of 6.2% through 2034.
Competitive Landscape
The aerial work platform ecosystem in Western Europe is characterized by a competitive and dynamic environment, driven by factors such as infrastructure development, urbanization, safety regulations, and the need for efficient and versatile access solutions. Key players in the industry compete on various fronts, including product innovation, technology integration, geographical presence, and customer service.
Recent Developments Observed in Aerial Work Platform Industry in Western Europe
In 2023, JLG Industries, Inc. announced the launch of its new 670SJ self-leveling boom lift, which is engineered to automatically adapt to terrain on slopes up to 10 degrees in any direction.
In 2023, Haulotte Group announced the launch of its new HA20 PJ scissor lift, which is designed for use in a variety of applications, including maintenance, warehousing, and construction.
In the same year, MEC Aerial Work Platform introduced the NANO10 XD, an all-electric scissor lift, which boasts a compact design and is specifically designed for environmentally sensitive applications.
Some of the Key Players with Aerial Work Platform in Western Europe
JLG Industries, Inc.
Genie Company
Haulotte Group
Skyjack Inc.
Manitou Group
Niftylift Ltd.
Boels Rental
Lavendon Group PLC
Riwal SA
Loxam
Ahern International
United Rentals, Inc.
Sunbelt Rentals
Herc Rentals
Big Blue Rentals
Scope of the Report
Attribute
Details
Estimated Industry Size in 2024
US$ 2,500.25 million
Projected Industry Size by 2034
US$ 4,270.78 million
Anticipated CAGR from 2024 to 2034
5.5% CAGR
Historical Analysis of Demand for Aerial Work Platform in Western Europe
2019 to 2023
Demand Forecast for Aerial Work Platform in Western Europe
2024 to 2034
Report Coverage
Industry Size, Industry Trends, Analysis of key factors influencing Aerial Work Platform adoption in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Providers in Western Europe
Key Countries Analyzed while Studying Opportunities in Aerial Work Platform in Western Europe
The United Kingdom
Germany
France
Netherlands
Italy
Key Companies Profiled
JLG Industries, Inc.
Genie Company
Haulotte Group
Skyjack Inc.
Manitou Group
Niftylift Ltd.
Boels Rental
Lavendon Group PLC
Riwal SA
Loxam
Ahern International
United Rentals, Inc.
Sunbelt Rentals
Herc Rentals
Big Blue Rentals
Key Segments
Product Type:
Boom Lifts
Telescopic
Articulating
Trailer Mounted
Self-Propelled
Scissor Lifts
Vertical Mast Lift
Double Mast AWP
Single Mast AWP
Push Around and Spider Lifts
Fuel Type:
Gas / Diesel
Electric
Hybrid
Platform Working Height:
Below 10 Meters
10 to 20 Meters
20 to 30 Meters
Above 30 Meters
Sales Channel:
OEM
Rental Service Providers
End Use:
Construction
Mining
Transportation and Logistics
Manufacturing
Aerospace and Defence
Others
By Region:
The United Kingdom
Germany
France
Netherlands
Italy
Frequently Asked Questions
What is the size of the Aerial Work Platform Industry in 2024 to Western Europe?
The industry in Western Europe is to be valued at US$ 2,500.25 million in 2024.
At what Rate is the Aerial Work Platform Ecosystem Growing in Western Europe?
The anticipated CAGR through 2034 is 5.5%.
How big will be the demand for the Aerial Work Platform Landscape in Western Europe?
Demand for aerial work platform in Western Europe is expected to reach US$ 4,270.78 million by 2034.
Which is the Preferred Product Type for Aerial Work Platform industry in Western Europe?
Boom Lift segment is expected to dominate the demand for aerial work platform.
Which Fuel Type Contributes Significantly?
Electric segment to remain a key contributor in the aerial work platform ecosystem in Western Europe.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Boom Lift
5.3.1.1. Articulating
5.3.1.2. Self-Propelled
5.3.1.3. Telescopic
5.3.1.4. Trailer Mounted
5.3.2. Push Around and Spider Lift
5.3.3. Scissor Lift
5.3.4. Vertical Mast Lift
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-Use
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By End-Use, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By End-Use, 2023 to 2033
6.3.1. Aerospace and Defense
6.3.2. Construction
6.3.3. Manufacturing
6.3.4. Mining
6.3.5. Transportation and Logistics
6.3.6. Others
6.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Fuel Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Fuel Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Fuel Type, 2023 to 2033
7.3.1. Electric
7.3.2. Gas or Diesel
7.3.3. Hybrid
7.4. Y-o-Y Growth Trend Analysis By Fuel Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Fuel Type, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Platform Height
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Platform Height, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Platform Height, 2023 to 2033
8.3.1. 10 to 20M
8.3.2. 20 to 30M
8.3.3. Above 30M
8.3.4. Below 10M
8.4. Y-o-Y Growth Trend Analysis By Platform Height, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Platform Height, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Sales Channel, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Sales Channel, 2023 to 2033
9.3.1. OEM
9.3.2. Rental Service Provider
9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Country, 2018 to 2022
10.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Country, 2023 to 2033
10.3.1. UK
10.3.2. Germany
10.3.3. Italy
10.3.4. France
10.3.5. Spain
10.3.6. Rest of Western Europe
10.4. Market Attractiveness Analysis By Country
11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
11.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Region
11.2.1.1. England
11.2.1.2. Scotland
11.2.1.3. Wales
11.2.1.4. Northern Ireland
11.2.2. By Product Type
11.2.3. By End-Use
11.2.4. By Fuel Type
11.2.5. By Platform Height
11.2.6. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Region
11.3.2. By Product Type
11.3.3. By End-Use
11.3.4. By Fuel Type
11.3.5. By Platform Height
11.3.6. By Sales Channel
11.4. Key Takeaways
12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Region
12.2.1.1. North-east (Germany)
12.2.1.2. North-west (Germany)
12.2.1.3. Central (Germany)
12.2.1.4. South (Germany)
12.2.1.5. Other(Germany)
12.2.2. By Product Type
12.2.3. By End-Use
12.2.4. By Fuel Type
12.2.5. By Platform Height
12.2.6. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Region
12.3.2. By Product Type
12.3.3. By End-Use
12.3.4. By Fuel Type
12.3.5. By Platform Height
12.3.6. By Sales Channel
12.4. Key Takeaways
13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
13.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Region
13.2.1.1. North (Italy)
13.2.1.2. Central (Italy)
13.2.1.3. South (Italy)
13.2.1.4. Islands (Italy)
13.2.2. By Product Type
13.2.3. By End-Use
13.2.4. By Fuel Type
13.2.5. By Platform Height
13.2.6. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Region
13.3.2. By Product Type
13.3.3. By End-Use
13.3.4. By Fuel Type
13.3.5. By Platform Height
13.3.6. By Sales Channel
13.4. Key Takeaways
14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
14.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Region
14.2.1.1. Northern (France)
14.2.1.2. Central (France)
14.2.1.3. Southern (France)
14.2.1.4. Eastern (France)
14.2.2. By Product Type
14.2.3. By End-Use
14.2.4. By Fuel Type
14.2.5. By Platform Height
14.2.6. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Region
14.3.2. By Product Type
14.3.3. By End-Use
14.3.4. By Fuel Type
14.3.5. By Platform Height
14.3.6. By Sales Channel
14.4. Key Takeaways
15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
15.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Region
15.2.1.1. Basque Country
15.2.1.2. Andalusia
15.2.1.3. Extremadura
15.2.1.4. Catalonia
15.2.1.5. Valencia
15.2.1.6. Rest of Spain
15.2.2. By Product Type
15.2.3. By End-Use
15.2.4. By Fuel Type
15.2.5. By Platform Height
15.2.6. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Region
15.3.2. By Product Type
15.3.3. By End-Use
15.3.4. By Fuel Type
15.3.5. By Platform Height
15.3.6. By Sales Channel
15.4. Key Takeaways
16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
16.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Product Type
16.2.2. By End-Use
16.2.3. By Fuel Type
16.2.4. By Platform Height
16.2.5. By Sales Channel
16.3. Market Attractiveness Analysis
16.3.1. By Product Type
16.3.2. By End-Use
16.3.3. By Fuel Type
16.3.4. By Platform Height
16.3.5. By Sales Channel
16.4. Key Takeaways
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By End-Use
17.3.4. By Fuel Type
17.3.5. By Platform Height
17.3.6. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Palazzani Industrie
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Haulotte Group
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Terex Corporation
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Manitou Group
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. OSHKOSH CORPORATION
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Linamar Corporation
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Tadano Limited
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. IMER INTERNATIONAL SpA
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. J C BAMFORD EXCAVATORS Ltd.
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Hunan Sinoboom Heavy Industry Co. Ltd.
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used20. Research Methodology
