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Anime Market Outlook for 2024 to 2034

The popularity of anime doesn’t seem to cease. Demand for the genre is likely to grow as much as 2.21X between 2024 and 2034. Anime market analysis shows a potential CAGR of 8.30% through 2034.

By value, demand for anime content is forecast to reach US$ 64,842.90 million by 2034, up from US$ 29,295.40 million in 2024. Global exposure to Japanese anime content and an evolving market for anime merchandise brought about an acute rise in demand.

Anime Market Stats Valuation
Anime Market Valuation (2024) US$ 29,295.40 million
Anime Market Valuation (2034) US$ 64,842.90 million
Anime Market CAGR (2024 to 2034) 8.30%

The anime market research report shows influential trends working in favor of anime content consumption:

  • Rising number of OTT content streamers
  • Experimental Gen Z demands variety in their watch lists and categorizes as primary consumers
  • Content for everyone! No bar for age group
  • Personalized anime gifts are gaining popularity on social media
  • Real-time streaming of Japanese anime series at global level
  • Technologically-advanced gadgets make anime content consumption better

Impact of these trends is likely to vary in each region and the same has been analyzed in the anime market study in detail.

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Top Investment Opportunities for Animators, Artists, Developers, and Creative Agencies

Analysis of the consumption pattern of historical anime content points to a valuation of US$ 21,700.90 million in 2019. The value grew to US$ 27,459.50 million in 2023, registering a CAGR of 6.10% from 2019 to 2023. In sharp contrast to the forecast period, the popularity of anime grew at a rather slower pace during the historical period.

Opportunities Available for Opportunity Available in
Anime Producer Across globe but prominently in Japan
Anime Developers and Artists Japan, United States, South Korea, France, and Brazil
Anime Creators Japan, United States, Philippines, France, and South Korea
Anime Distributors Prominently in Japan but also in the United States, Australia, India, South Korea

The data stands to reason that investing in promotional and marketing activities can help break the barriers of boundaries. While opportunities to work on anime content are abundant in Japan, about 40% of the total anime content is produced in other countries. Hence, localization and personalization of anime content are likely to draw prominence as a revenue magnet during the forecast period.

Does Manga Dim the Popularity of Anime for Reading Enthusiasts?

Continuous face-off between books and series/movies tends to dim the popularity of anime. The consumer base of manga and anime can’t be compared as they are located on different planes. While reading enthusiasts find manga imagination-stimulating and interactive, movies/series buffs are inclined towards more visual content. Per se, manga and anime market players don’t have a face-off battle but can work in confluence for rewarding opportunities.

For instance, Studio Deen adapted 07-Ghost, a Japanese manga series by Yukino Ichihara and Yuki Amemiya, into an anime. Similarly, Yuji Nagai’s 100% Pascal-sensei was produced to be a Japanese TV series by OLM Animation Studio and ShoPro. It can be inferred that manga is not a direct threat to the anime industry.

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Comparative Analysis of the Adjacent Anime Market

Adjacencies persist in the anime market and allow animated companies to expand their reach via other visual media. Future Market Insights studies the penetration of AI in the media and entertainment market, which is estimated to grow to US$ 132.16 billion by 2032. Besides this, it also studies the growing popularity of OTT content, forecast to reach a valuation of US$ 13.39 billion.

Anime Market:

Aspect Anime Market
CAGR (2024 to 2034) 8.30%
Trend Partnership with leading distribution channels such as Netflix and Amazon can create broader reach.
Opportunity Collaboration with Manga series writers can create opportunities.

AI in Media and Entertainment Market:

Aspect AI in Media and Entertainment Market
CAGR (2024 to 2034) 26%
Trend The integration of AI-driven content recommendation systems is the key factor that is changing the way people watch this piece of content.
Opportunity The use of AI for real-time content analysis is a tool that can be used to achieve targeted advertising and to boost audience engagement strategies.

OTT Content Market:

Aspect OTT Content Market
CAGR (2024 to 2034) 17.3%
Trend The growing demand for the original content production by OTT platforms fuels the competition in the streaming industry.
Opportunity The global OTT industry’s growth opens the door for content creators from all over the world to reach a bigger audience.

Country Wise Insights

The analysis reveals lucrative opportunities for players in the anime industry in key countries. As per the forecast, China and the United States are likely to offer manga and anime production companies a significant expansion opportunity. Meanwhile, Germany and Japan are enjoying their mature markets, with stable growth rates.

Countries Forecasted CAGR (2024 to 2034)
United States 5.10%
Germany 3.70%
Japan 3.00%
China 8.80%

Rise Of Retail Stores in The Major States Felicitate the Growth of Sales for the Anime Market in the United States

The growing popularity and increased fan base of anime content are projected to push the US anime market CAGR to 5.10% through 2034. The key factors influencing the anime market in the United States are:

The number of retail stores selling anime collections has increased in prominent states like California and North Carolina, driving robust growth in the country.

The ease of availability of anime merchandise and the rise in adoption of OTT streaming platforms like Netflix and Amazon Prime Video have helped the anime market penetrate all age groups in the United States.

Anime Series’ Adaption into Local Languages is Pushing its Growth in Germany

The inclination of the German audience towards the action and adventure genre of anime is expected to take the anime market to 3.70% CAGR through 2034. The points attributing to the growth of the anime market in Germany include:

The consumption of anime series is growing in Germany due to increased viewing, proving it is one of the most anime-loving countries in the world.

Increased adaptation of Anime shows into local languages- particularly German has steered the growth of the anime industry due to ease of viewing and relatability.

The Rise of Digital Distribution of Anime Shows, Coupled with Events and Theatrical Screenings, Fueled Growth of the Anime Market in Japan

Japan, often known as the home of the anime industry, is on course to deliver a 3.00% CAGR through the year 2034. Riding on the back of an increasing number of anime studios all over the country, the factors contributing to an anime wave in the country are:

The trend of digital distribution and the rise of otaku culture is fuelling the growth of the anime industry in the already established Japanese market.

Fan appreciation events and theatrical screenings have stimulated traditional and new anime fans to experience anime in a different way, creating an upward growth trend.

Major Acquisitions of Anime Studios by Chinese Companies is the Main Driver of Growth for the Anime Industry in China

The rise in the number of Chinese companies investing in anime platforms has increased the popularity of the anime market in China and is expected to touch a CAGR of 8.80% by 2034. Some of the key pointers responsible for this growth include:

Chinese companies are identifying and acquiring key anime studios and organizations as part of their acquisition processes to increase their portfolio and drive growth.

China’s domestic anime industry has been working in collaboration with the tourism industry to make popular theme parks and tours, which is boosting the popularity of the anime industry.

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Segmentation

Segment Estimated Market Share in 2024
Action 28.10%
Animation Software 76.20%

Popularity of the Action Genre Set to Make it the Most Viewed

The action genre has propelled to one of the largest segments in the anime market. The large number of anime audiences who prefer action sequences and action-loaded shows have pushed the anime studios to create action-driven content. This demand has led to more production of action-centric anime shows.

The action genre dominates the global anime market due to the hype it gets from anime lovers and gamers alike, who form a large subset of anime consumers. Adaptation of anime action shows into games and vice-versa creates an environment that is growth-driven.

Animation Software Emerging as the Demanding Sector

Animation software has seen significant growth due to its use cases in multiple industries, such as gaming, education, advertising, entertainment, and more. It paves the way for intriguing products to be created as it is the bridge between artists' creative thoughts and their technical execution.

Artificial Intelligence (AI) and Virtual Reality (VR) in creative and technical processes make animation software an important part of the anime industry. With its smart adoption, the efficiency of A.I. and automation of processes make animation software seamless.

Competitive Landscape

The anime market presents lucrative opportunities for companies to get great returns on their investment, which is why the space is crowded with prominent market players. A number of companies are in the process of mergers, acquisitions, and partnerships to maximize their business prospects, taking the anime industry on an upward trajectory.

The market is competitive, but there are several opportunities for companies to outperform their rivals by providing original and entertaining content, learning user preferences, showing their preferred content, etc.

Key Players in the Anime Market

  • Kyoto Animation Co., Ltd.
  • Pierrot Co., Ltd.
  • Production I.G, Inc.
  • Studio Ghibli, Inc.
  • Sunrise, Inc. (Bandai Namco Filmworks)
  • MADHOUSE, Inc.
  • Crunchyroll (Sony Pictures Entertainment Inc.)
  • Progressive Animation Works Co., Ltd. (PA Works)
  • Good Smile Company, Inc.
  • Toei Animation Co., Ltd.
  • Discotek Media
  • Sentai Holdings, LLC (AMC Networks)
  • VIZ Media, LLC
  • Ufotable Co., Ltd.

Recent Developments

In June 2023, Dentsu Group revealed that it would form its anime enterprise with Dentsu Anime Solutions Inc., a company focused on offering solutions related to anime licensing. The newly formed Dentsu Anime Solutions Inc. will sell anime and license products to Japanese and international broadcasters and streaming platforms, including merchandise.

KC Global Media Asia (KCGM) has teamed with a cloud-based SaaS technology partner, Amagi, during June 2023 for broadcast to deliver Amagi's main software as a service (SaaS) solutions and their premium anime channel, Animax, across various over-the-top (OTT) platforms in India.

In order to provide original and regional specific anime content in February 2020, Netflix teamed up renowned Japanese anime creators, Shin Kibayashi, Yasuo Ohtagaki, CLAMP and Otasuichi among others.

Key Coverage in the Anime Industry Report

  • Animated Films Market Outlook
  • Japan Manga and Anime Industry Analysis
  • Demand for Online Anime Streaming Services
  • Latest Anime Market Trends
  • Anime Industry Net Worth 2024

Key Segments Covered in Anime Industry Analysis

By Distribution Channel:

  • T.V.
  • Movie
  • Video
  • Internet Distribution
  • Merchandising
  • Music

By Genre:

  • Action
  • Adventure
  • Sci-Fi & Fantasy
  • Romance & Drama
  • Sports
  • Others

By Solution:

  • Anime Creation Software
  • Anime Creation Services

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and the Pacific
  • Middle East & Africa

Frequently Asked Questions

What Is the Current Size of the Global Market for Anime?

The global anime market size is expected to total US$ 29,295.40 million in 2024.

What is the Growth Potential for the Anime Market?

The anime industry is expected to increase at 8.30% CAGR from 2024 to 2034.

What is the Anime Market Outlook for 2034?

The anime industry is projected to reach a valuation of US$ 64,842.90 million by 2034.

Which Anime Genre Holds Dominance in the Global Anime Industry?

Action anime is anticipated to mark dominance in the industry.

What is the Market Outlook for Anime in Germany?

Anime content demand in Germany is likely to grow at a CAGR of 3.70% through 2034.

Why Anime Industry is Turning into a Lucrative Opportunity in 2024?

Growing fanbase of diverse anime and influence of anime content over social media drives revenue streams for anime streaming companies.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Genre

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Genre, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Genre, 2024 to 2034

        5.3.1. Action & Adventure

        5.3.2. Sci-Fi & Fantasy

        5.3.3. Romance & Drama

        5.3.4. Sports

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Genre, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Genre, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034

        6.3.1. T.V.

        6.3.2. Movie

        6.3.3. Video

        6.3.4. Internet Distribution

        6.3.5. Merchandising

        6.3.6. Music

        6.3.7. Pachinko

        6.3.8. Live Entertainment

    6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Genre

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Genre

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Genre

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Genre

        9.3.3. By Application

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Genre

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Genre

        10.3.3. By Application

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Genre

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Genre

        11.3.3. By Application

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Genre

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Genre

        12.3.3. By Application

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Genre

        13.2.3. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Genre

        13.3.3. By Application

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Genre

        14.2.3. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Genre

        14.3.3. By Application

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Market Share Analysis, 2023

            15.1.1.1. By Genre

            15.1.1.2. By Application

    15.2. Canada

        15.2.1. Market Share Analysis, 2023

            15.2.1.1. By Genre

            15.2.1.2. By Application

    15.3. Brazil

        15.3.1. Market Share Analysis, 2023

            15.3.1.1. By Genre

            15.3.1.2. By Application

    15.4. Mexico

        15.4.1. Market Share Analysis, 2023

            15.4.1.1. By Genre

            15.4.1.2. By Application

    15.5. Germany

        15.5.1. Market Share Analysis, 2023

            15.5.1.1. By Genre

            15.5.1.2. By Application

    15.6. UK

        15.6.1. Market Share Analysis, 2023

            15.6.1.1. By Genre

            15.6.1.2. By Application

    15.7. France

        15.7.1. Market Share Analysis, 2023

            15.7.1.1. By Genre

            15.7.1.2. By Application

    15.8. Spain

        15.8.1. Market Share Analysis, 2023

            15.8.1.1. By Genre

            15.8.1.2. By Application

    15.9. Italy

        15.9.1. Market Share Analysis, 2023

            15.9.1.1. By Genre

            15.9.1.2. By Application

    15.10. Poland

        15.10.1. Market Share Analysis, 2023

            15.10.1.1. By Genre

            15.10.1.2. By Application

    15.11. Russia

        15.11.1. Market Share Analysis, 2023

            15.11.1.1. By Genre

            15.11.1.2. By Application

    15.12. Czech Republic

        15.12.1. Market Share Analysis, 2023

            15.12.1.1. By Genre

            15.12.1.2. By Application

    15.13. Romania

        15.13.1. Market Share Analysis, 2023

            15.13.1.1. By Genre

            15.13.1.2. By Application

    15.14. India

        15.14.1. Market Share Analysis, 2023

            15.14.1.1. By Genre

            15.14.1.2. By Application

    15.15. Bangladesh

        15.15.1. Market Share Analysis, 2023

            15.15.1.1. By Genre

            15.15.1.2. By Application

    15.16. Australia

        15.16.1. Market Share Analysis, 2023

            15.16.1.1. By Genre

            15.16.1.2. By Application

    15.17. New Zealand

        15.17.1. Market Share Analysis, 2023

            15.17.1.1. By Genre

            15.17.1.2. By Application

    15.18. China

        15.18.1. Market Share Analysis, 2023

            15.18.1.1. By Genre

            15.18.1.2. By Application

    15.19. Japan

        15.19.1. Market Share Analysis, 2023

            15.19.1.1. By Genre

            15.19.1.2. By Application

    15.20. South Korea

        15.20.1. Market Share Analysis, 2023

            15.20.1.1. By Genre

            15.20.1.2. By Application

    15.21. GCC Countries

        15.21.1. Market Share Analysis, 2023

            15.21.1.1. By Genre

            15.21.1.2. By Application

    15.22. South Africa

        15.22.1. Market Share Analysis, 2023

            15.22.1.1. By Genre

            15.22.1.2. By Application

    15.23. Israel

        15.23.1. Market Share Analysis, 2023

            15.23.1.1. By Genre

            15.23.1.2. By Application

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Genre

        16.3.3. By Application

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Pierrot Co., Ltd.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Production I.G, Inc.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Studio Ghibli, Inc.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Sunrise, Inc. (Bandai Namco Filmworks)

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. Toei Animation Co., Ltd.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Bones Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Kyoto Animation Co., Ltd.

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. MADHOUSE, Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Crunchyroll (Sony Pictures Entertainment Inc.)

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. Progressive Animation Works Co., Ltd. (PA Works)

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

        17.1.11. Good Smile Company, Inc.

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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