Avena Sativa Market

Avena Sativa Market Overview

The avena sativa market is projected to record a promising CAGR during the forecast period.

The avena sativa market is anticipated to show promising growth prospects during the forecast period as it recovers from the damage done by the pandemic. Competitors worldwide are working to reach out to the remotest markets to experiment with new marketing strategies and increase the sales of avena sativa globally.

Sales of healthy products are expected to rise as sales of avena sativa like plant-based food and beverages like oat drinks. In addition to this, demand for avena sativa is rising on account of growing health consciousness awareness about the benefits of plant-based products, oats, etc.

Increasing demand for avena sativa as animal food is also projected to contribute to the avena sativa market share.

The report sheds light on the factors improving the sales of avena sativa market and, in turn, the opportunities for the market players. However, the avena sativa market also faces some challenges, which might limit the avena sativa market share from reaching its potential.

Some of the key avena sativa market trends promoting the demand for avena sativa include its use as a plant-based drink and supplements. This will also increase the sales of avena sativa in new markets.

What are the Key Drivers and Restraints to the Avena Sativa Market?

With plant-based food and beverages exhibiting growth as high as 9% (Plant-Based Food Association), manufacturers are branching out their product offerings to meet consumer demand.

A vegan drink derived from avena sativa- oat milk/oat drink is a new development in the avena sativa market, propelling the market growth. The target demo graph for the avena sativa market is the adult population in developed countries, who are increasingly cutting down on meat and dairy products from their diet.

Avena sativa is a key product that satisfies this demand since other plant-based products such as nut milk and flour are expensive. Another demand for avena sativa trend which drives the growth of the avena sativa market is the buzz around whole grain and high fiber food.

Breakfast cereals and snacks produced out of avena sativa are rich in fiber and proteins and are known to promote gut health. Amidst the demand for avena sativa and whole grain flour, avena sativa flour is a clear winner in the market. Also, avena sativa-based products are increasingly supported by the medical community to live healthy.

Such consensus from science has also resulted in increased consumer trust regarding the health benefits of avena sativa and has driven the growth of the market.

Another trend in favour of the growth of the avena sativa market is the demand for meat alternatives, where oat-based patties are becoming popular throughout Europe and North America. However, avena sativa has a high content of gluten proteins, and consumers who have celiac disease are intolerant to eating avena sativa-based products.

Multiple countries have different ways to recover from the damage done by the pandemic. Covid-19 has impacted the global market as well as the avena sativa market. The last two years have been harsh to the Avena Sativa Market as it has disturbed the supply chains and distribution channels around the world.

What is the Regional Analysis of Avena Sativa Market?

A notable development in the avena sativa market is China reducing the tariff on avena sativa-based products to almost zero under the free trade agreement. This step comes after increased consumer demand in China for avena sativa-based products.

Mainly South-East Asia has emerged as a potential pocket for the avena sativa market. Australia is boosting its production capacity to support the increasing demand in Asia. While the Avena sativa market in North America and Europe is mature, innovation and product development are witnessed.

The expansion of retail outlets in developed regions that feature plant-based drinks is also going to increase the sales of avena sativa.

Nandini Roy Choudhury

Principal Consultant

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How is the Competitive Landscape in Avena Sativa Market?

The competitive landscape of avena sativa market is dynamic in nature as competitors form their strategies around the nutrition level, herbal quotient, and pricing. This allows each competitor to innovate and form new byproducts to diversify the market landscape.

Key players holding substantial avena sativa market share include PepsiCo Inc, Mornflake, Bob’s Red Mill Natural Foods, Jordans Millers, Grain Millers, The Hain Celestial Group, Wild Oats Marketing LLC, European Oat Millers, Oat Services Ltd, Nature’s Path Foods, and Oatly.

Recent Market Development

- Mornflake has launched its new Stoneground Oatmeal Medium that comes in various flavors and is likely to help the market in hiking the sales of avena sativa.

- Bob’s Red Mill Natural Foods has launched its new grain bowls, turning avena sativa, oats, and other healthy grains into a healthy bowl.

- Wild Oats Market introduced its new organically produced cinnamon sticks that are likely to perform and increase the sales of avena sativa.

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