Global Oat Drinks Market Surpasses US$ 372.5 Mn in 2019
The global oat drinks market size is expected to reach US$ 698.8 Mn by the end of 2027 from US$ 372.5 Mn in 2019. During the course of the forecast period, the market will therefore rise at a CAGR of 8.2%. Regionally, Western Europe will emerge as a lucrative market, exhibiting high demand for oat drinks. According to the report, it is going to remain the most attractive region through the aforementioned forecast tenure. With the rising trend among young consumers and athletes to go vegan, the demand for oat milk and other drinks will rise considerably in the coming years.
Who are the leading manufacturers of oats drinks?
Some of the manufacturers of oat drinks are:
- Drinks Brokers Ltd
- Alpro Comm. VA
- Oatly AB
- Quaker Oats Company, Inc.
- Rude Health
Which is the most popular variety of oat drinks?
Currently the demand for natural flavour oat drinks is considerably high. In the coming years, the market will also witness chocolate and other flavours gaining popularity.
What drives oat drinks market?
Changing lifestyle and increasing focus on eating healthy are facilitating growth in the oat drinks market. The rising awareness about nutritive values and functionalities of oat drinks will increase their demand in the coming years.
Why are oat drinks popular in North America and Europe?
The demand for dairy products is rising at a sluggish rate in North America and Europe. This is attributable to the rising demand healthier alternatives. According to studies, fluid milk consumption has drastically reduced in the U.S. paving way for the growth of oat drinks market.
What are key growth strategies adopted by oat drink manufacturers?
Despite going mainstream, oat drinks continue to account for a smaller portion in the overall plant-based dairy industry. However, the market is likely to expand with the entry of new players. In order to gain competitive advantage, companies manufacturing oat drinks are likely to launch innovative flavours and offer improved health benefits.
Demand for Healthy and Nutritious Drinks Rises Steadily
Present-day consumers are well informed. They look beyond taste and flavor in their drinks. As a result of their hectic lifestyle and simultaneously rising health consciousness, consumers have become more interested in the nutritive values and functionalities of their beverages. Looking for what’s in the beverage is in the past, consumers are nowadays keener to know what a beverage would do for them. Their interest towards health benefits of drinks is favoring the expansion of the oat drinks market. Taking cue from ongoing trend, manufacturers are leaving no stone unturned to advertise health benefits in their products, pumping growth in the market.
Oat drinks are rich in protein, calcium, fiber, and vitamin D. Besides being high on nutritional value, oat milk and other drinks offer health benefits such as they boost immunity, strengthen bone density, prevent anemia, and lower cholesterol. To woo consumers, manufacturers make these drinks available in a range of variants, which can be broadly classified under full fat oat drinks and reduced fat oat drinks.
North America and Europe Offer Lucrative Growth Opportunities
Sluggish rise in the demand for dairy products is indicative of change in consumer preferences. This is particularly true in case of various developed countries. For instance, the dairy industry in North America and Europe is witnessing sluggish growth since the past few years. According to the Canadian Dairy Information Centre, fluid milk consumption has steadily declined in the U.S. A similar trend is observed in Canada and Mexico. However, the rate of decline in dairy consumption is not as drastic in European nations such as Italy, France and Germany. Plant-based dairy alternatives encompass a complete ecosystem of products, which are gradually replacing their conventional counterparts. The prevailing environment in these regions is therefore conducive to the growth of the oat drinks market size.
Innovative Marketing Strategies by Leading Players Support Growth
Plant-based dairy alternatives include a whole ecosystem of products, such as non-dairy toppings, whipping cream, ice cream, yogurt, among others. Although crowd favourites such as almond, soy, and coconut have been around in the market for several years, oat drinks have only recently gone mainstream. Oat drinks still only accounts for a minuscule share of the overall plant-based dairy market, however, their entry into the market has been facilitated by innovative marketing strategies employed by companies such as Oatly by specifically targeting cafés as part of their product launch strategy in the U.S. Baristas have favourably adopted oat drinks as an excellent alternative to milk due to their unique consistency that brings texture and thickness in addition to froth in the coffee. Not only the original and traditional version of oat drinks, but versatile and flavorful offerings have gained popularity in a big way.
Conventional oat drinks segment dominates the global market
Organic segment likely to show a higher rate of growth
Natural segment to lead with maximum share in the market
Chocolate flavour segment likely to exhibit second-highest growth
Full fat drinks to emerge as leading segment
Reduced fat oat drinks to show higher CAGR
Aseptic packaging holds majority of the market share
Bottles segment to exhibit higher CAGR
How Growth will Unfold
The ongoing scenario has spurred competitive rivalry among key market players. Therefore in order to establish a stronger foothold, several among them are experimenting with unique flavors. This focus on product innovation to attract consumers is expected to bode well for the overall market. Besides this, they are introducing interesting properties to gain traction. For instance, Barista has introduced a type of oat drink that is popular because of its froth-forming properties. Spurred by recent innovations and product launches oat drinks market is forecast to exhibit strong growth in the coming years. In the coming years, therefore, the market will witness increasing demand for natural, fruit, chocolate, vanilla, and various other flavoured oat drinks.
* This data is only a representation. Actual data may vary and will be available in report.
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Overview
Oat Drinks Market: Global Industry Analysis 2013 to 2017 and Opportunity Assessment 2018 to 2027
The report on the global oat drinks market is intended to offer global industry assessment for 2012-2018 and 2019-2027. In this study, Future Market Insights (FMI) covers some of the chief factors that are expected to impact the demand and supply of oat drinks over the next couple of years. It includes detailed review of growth drivers, challenges, opportunities, and prevailing trends in the market. It therefore covers crucial information intended to help readers get a comprehensive overview of the oat drinks market.
Oat Drinks Market Taxonomy
The report segments the global oat drinks market in detail to present an executive-level blueprint to the reader
Nature
- Organic
- Conventional
Flavour
- Natural
- Fruit
- Chocolate
- Vanilla
- Others
Product
- Full Fat
- Reduced Fat
Packaging
- Aseptic Packaging
- Bottles
- Others
Region
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific
- MEA
What's Included
The executive summary of the report covers country analysis, proprietary wheel of fortune, demand-side and supply-side trends, and opportunity assessment. Also, it offers recommendations to help companies establish a foothold in the global oat drinks market.
Readers can find a detailed segmentation of the overall oat drinks market share in this chapter. This section also highlights inclusions and exclusions to help readers understand the scope of the report.
Readers can find valuable information on the key segments within the market, besides relevant definitions in this chapter. Associated industry assessment is also carried out to study the oat drinks market trends, prevailing dynamics, trade analysis, and supply and value chain. Consumers’ perception on oat drinks is explained in consumer survey analysis and social media sentiment analysis included in this chapter.
This chapter studies the growth trajectory exhibited by the oat drinks market across various segments. In terms of nature the market is bifurcated into organic and convention. On the basis of product, the market is split between full fat and reduced fat. Based on flavor, the market can be segmented into natural, fruit, chocolate, vanilla, and others. In terms of packaging, aseptic carton, bottles, and others cover the key segment. Regionally, the global market can be segmented into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific, and the Middle East and Africa.
This chapter includes a detailed analysis of the growth exhibited by the market in North America. It also offers country-wise assessment of the market that covers growth exhibited in the U.S. and Canada. Readers can also find information on prevalent trends and regulations in the North America market for oat drinks.
The chapter discusses various factors driving the market across Germany, France, U.K., Spain, Italy, NORDIC, BENELUX, Rest of Western Europe.
The chapter discusses various factors driving the market across CIS, Rest of Eastern Europe.
This chapter includes a detailed analysis of the growth of the market in Asia Pacific, along with a country-wise assessment that covers China, India, Indonesia, Philippines, Australia & New Zealand, and the Rest of Asia Pacific. Readers can also find regional trends and regulations, affecting growth in countries across Asia Pacific.
This chapter provides information about how the market is anticipated to grow in major countries in the MEA region such as GCC Countries, South Africa, Turkey, and the Rest of MEA, during the forecast period 2017 - 2026.
In this chapter, readers can find detailed tier analysis and information on concentration of key players in the oat drinks market along with their presence analysis by region and product portfolio. Readers can also find a comprehensive list of all leading stakeholders in the market, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Some of the leading companies operating in the market are Drinks Brokers Ltd, Alpro Comm. VA, Oatly AB, Quaker Oats Company, Inc., Rude Health, Pureharvest, Kaslink Food Oy Ltd, Pacific Foods of Oregon, Inc., Darkoff, Riso Scotti, Valsoia S.p.A, Isola Bio, BJORG, among others.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the oat drinks market report.
This chapter is intended to help readers understand the research methodology followed to reach conclusions and derive important qualitative and quantitative information, about the oat drinks market.
How the research was conducted?
Primary Research
- C - Level Executives
- Marketing Directors
- Sales Heads
- Production Managers
- Distributors Heads
- Sales Executives
- Product Manufacturers
- Distributors
- Traders
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near-term and Long-term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity Of Assumptions
Secondary Research
- Industry Publications
- Industrial Week
- Industrial Product Review
- Industrial Magazine
- Industry Associations
- Dieticians Association
- Food and Agriculture Organization
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits
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