Oat Beta-Glucan Market

Oat Beta-Glucan Market Snapshot

The global oat beta-glucan market size is likely to reach US$ 623.2 Million in 2022. Increasing consumption of oats owing to the changing dietary patterns of consumers is set to augment the demand for oat beta-glucan in the near future. As per FMI, the oat beta-glucan market is expected to reach US$ 846.1 Million in 2032 and exhibit growth at a CAGR of 8.3% in the forecast period from 2022 to 2032.

Oat beta-glucan is considered to be a water-soluble glucan that is mainly derived from the endosperm of oat kernels. It is gaining immense popularity owing to its dietary contribution as a major component of soluble fiber.

Its ability to reduce the risk of cardiovascular diseases is a major factor that is likely to push sales of oat beta-glucan in the upcoming years. It is capable of reducing the low-density lipoprotein cholesterol, as well as serum total cholesterol.

Oat beta-glucan is nowadays used in the cosmetics and personal care industry. Manufacturers are utilizing it to produce powders, ointments, and lotions as it can reduce the risk of skin disorders and initiate the development of collagen.

How is the Rising Prevalence of Cardiovascular Diseases Pushing the Oat Beta-Glucan Market Growth?

Increasing demand for clean-label ingredients across the globe is expected to bolster the market in future. Consumers are seeking natural products that would help in keeping them fit without changing the taste of food items. Thus, manufacturers are likely to conduct exhaustive research and development activities to come up with novel oat beta-glucan-based products.

Moreover, increasing prevalence of cardiovascular health problems among people in developed and emerging economies is likely to propel the need for oat beta-glucan. As per the World Health Organization (WHO), in 2019, about 17.9 million people died from cardiovascular diseases worldwide. This number is expected to surge at a fast pace, thereby propelling the global oat beta-glucan market growth.

Which Factors May Hamper the Global Oat Beta-Glucan Market Growth?

Lack of knowledge about the availability of various nutritious food and beverage options infused with organic ingredients, especially in underdeveloped countries may hinder the demand for oat beta-glucan in the evaluation period. Besides, the poor healthcare infrastructure in these countries and the lack of government funding to support the development of nutritious products are anticipated to hinder growth.

Nandini Roy Choudhury

Principal Consultant

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Are Surging Cases of Heart Disease Augmenting the North America Oat Beta-Glucan Market?

Based on region, North America is projected to remain at the forefront by generating the largest oat beta-glucan market share. This growth is attributable to the rising geriatric population in the U.S. and Canada. Older people are more prone to develop heart diseases and this factor is likely to influence the North America market.

According to the Centers for Disease Control and Prevention (CDC), in the U.S., 1 person dies every 36 seconds from cardiovascular disease and around 659,000 people in the country die from heart disease every year. This trend is expected to continue throughout the forthcoming years, thereby augmenting the North America market.

How is High Demand for Dietary Supplements Driving the Asia Pacific Oat Beta-Glucan Market?

Increasing awareness in developing countries, such as India and China regarding the benefits of consuming dietary supplements is a vital factor that is set to propel the Asia Pacific market growth. High demand for these supplements among athletes and sports personnel across Asia Pacific is another factor that would fuel the sales of oat beta-glucan in the region.

Besides, ongoing development of the pharmaceutical industry in Asia Pacific is expected to contribute to growth. Oat beta-glucan is often used in the production of medicines to help treat certain diseases. Rising investments by several multinational manufacturers in the expansion of their distribution networks across Asia Pacific would also aid growth.

Market Competition

Some of the most prominent companies operating in the global oat beta-glucan market include Ceapro Inc., Koninklijke DSM N.V., Fazer, Naturex, Tate & Lyle PLC, and Garuda International, Inc. among others.

The majority of the leading players operating in this market are adopting various organic and inorganic strategies to gain a competitive edge. They are engaging in mergers & acquisitions, joint ventures, agreements, and partnerships with local and international players to compete with their rivals. A few other companies are aiming to launch new products by investing in research and development activities.

Report Scope

Key Segments Profiled in the Oat Beta-Glucan Industry Survey

By Nature:

• Organic
• Conventional

By End Use:

• Food and Beverage
• Pharmaceutical
• Nutraceutical
• Dietary Supplements
• Cosmetic and Personal Care
• Animal Nutrition

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East and Africa