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Oat-Based Snacks Market Outlook from (2023 to 2033)

The global Oat-Based Snacks market is expected to reach a market valuation of US$ 22.1 billion by 2023, recording a CAGR of 6.1% from 2023 to 2033.

Oats are a nutrient-dense source of fiber, antioxidants, vitamins, and minerals, making the food products created from them. Snacks made of oats are very popular because of their many health benefits and high nutritional content. There is a great variety of wholesome snacks available in every country. These snacks are typically consumed along with breakfast. As consumers become more aware of the high nutritional value of oat-based snacks throughout the course of the projection period, demand is anticipated to rise. Oats aid in healthy metabolism and weight loss while reducing the risk of diabetes and cardiovascular disease.

Oat-Based Snacks Market Size (2023E)

US$ 22.1 billion

Oat-Based Snacks Market Projected Size (2033F)

US$ 39.7 billion

Value CAGR (2023 to 2033)


Top 3 Countries Marketing Share


As a result, manufacturers of processed foods and snacks are emphasizing the use of healthy ingredients like oats. It is anticipated that rising consumer awareness of the additives, preservatives, and chemicals used in snacks will boost market demand. In a number of supermarkets, department stores, hypermarkets, and even online retailers, oat-based foods now have more shelf space.

In our new study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights into key factors driving demand for Oat-Based Snacks.

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How Has the Market Progressed So Far in 2022?

Market Statistics


Jan–Jun (H1), 2021 (A)


Jul–Dec (H2), 2021 (A)


Jan–Jun (H1),2022 Projected (P)


Jan–Jun (H1),2022 Outlook (O)


Jul–Dec (H2), 2022 Projected (P)


Jul–Dec (H2), 2022 Outlook (O)


Jan–Jun (H1), 2023 Projected (P)


Historic v/s Future Outlook Comparison for Oat-Based Snacks?

Health-conscious customers' demand for organic and natural plant-based foods is growing, and organic oat-based snacks are becoming more and more well-liked globally as a result of growing knowledge of their many advantages. These are the main variables influencing the organic segment's revenue growth within the product category sector.

Because oat-based foods enhance the body's reaction to insulin, they may be a better choice for someone with low blood sugar issues. Products made from oats are beneficial for reducing the risk of cardiovascular illnesses, diabetes, and metabolism. In order to maintain good health, consumers should choose snacks made of oats because they contain nutrients like magnesium, iron, phosphorus, zinc, folate, copper, and vitamins B-1 and B-5.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Increased Awareness About Functional Foods

Sales of foods with high nutritional value and functional properties have increased as a result of consumers' growing awareness of health and wellness. Due to their high dietary fiber content, oat-based snacks are one of the goods that receive the most attention. Snacks made of oats are one of the best functional food products since they contain a vast array of nutrients and vitamins. Oat-based snacks have made life easier for people who lead hectic lives at work since they provide them with beneficial fiber, vitamins, and other nutrients. Good quality, texture, taste, color, and aroma are provided by manufacturers of functional food products, enticing consumers to purchase their goods.

Comparative View of Associated Market

Gluten Free Oats Market:


Gluten Free Oats Market

CAGR (2023 to 2033)


Market Value (2023)

US$ 164 million

Growth Factor

In recent years, the market for gluten-free oats has increased steadily and massively. The demand for healthier and more varied food options among consumers has increased the adoption of gluten-free oats as a nutritious substitute.

Key Trend

Major producers of gluten-free oats are concentrating on creating a variety of goods, such as oat beverages, as well as releasing new kinds of oats, like organic variations.

Organic Oats Market:


Organic Oats Market

CAGR (2023 to 2033)


Market Value (2023)

US$ 281 million

Growth Factor

Oatmeal made from organic ingredients is very well-liked as a morning cereal. It is regarded as a high-protein food that also contains soluble fiber, which has many health advantages and helps to regulate cholesterol and blood sugar.

Key Trend

Growing consumer demand for healthier foods and increased popularity are driving the growth of the organic oat market. Most consumers today demand that the foods and beverages they consume adhere to complex standards for environmental sustainability, ethics, and health.

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Country-wise Insights

How the Sales of Oat-Based Snacks Market Shaping in North America?

In the North American region, there is a sizable population of customers who are concerned about their health, which is therefore driving up demand for healthy meals. By sometimes innovating their products, snack makers in the area are able to successfully address the growing consumer demand for dietary snacks that are healthful. Manufacturers are introducing healthier snacks to stand out in the market as a result of the intense competition among the big businesses in North America. The main tactic to meet the various demands and expand the customer base is to reprioritize the products.

How Big is the European Market for Oat-Based Snacks?

With a share of more than 30%, Europe was the largest regional market in 2021. Over the course of the prediction, the area is anticipated to dominate the sector. One of the primary drivers of growth is anticipated to be consumers' increased health consciousness in nations like Germany, the UK, France, and Italy, which will lead to an increase in the consumption of oat-based snacks in those nations. Also, rising consumer demand for gluten-free goods brought on by the rising incidence of celiac illness will foster industry growth over the projection period.

Category-wise Insights

Sales Channel Insights

In 2021, the market for oat-based snacks in the world's hypermarkets and supermarkets accounted for more than 60% of the total market share. The item has a lot of fiber, which supports good digestive health and lowers cholesterol levels. Moreover, it reduces cravings for sweet meals and supports blood sugar regulation. Over the projection term, these factors are likely to fuel demand from supermarkets and hypermarkets. Due to their higher operating costs as compared to large-scale retail shops like supermarkets or hypermarkets, independent retailers made up about 30% of the total market volume in 2021.

Innovative Product Launches

The product category includes savory and sweet baked goods made with oats. Throughout the projected period, the segment of outside bakeries and bars is anticipated to develop at the fastest rate. Leading producers are expanding their customer base by utilizing marketing techniques including joint ventures and new product launches. Despite the lack of artificial coloring or flavoring, these bars nevertheless contain the nutritional benefits of wholegrain cereals and oat flakes. Over the projection term, such new product introductions are likely to enhance the product segment.

Competitive Landscape

  • Quaker is a brand created by PepsiCo, Inc. that focuses on oat-based snacks like breakfast foods, snack bars, toasties, small sandwiches, and more.
  • In the UK, Nestlé debuted a new flavor of Oat Cheerios in November 2018. The item is available through the company's selection of breakfast cereals. The popularity of snacks made from oats has surged thanks to this new offering.
  • KWell&Truly launched a new line of oat milk chocolate bars in 2021, marking the company's entry into the vegan chocolate market. The items added three decadent tastes, including salted caramel, caramelized hazelnuts, and oat milk, to the company's line of savory nibbles.
  • With the introduction of the new McVitie's Granola Oat Bakes in 2019, the British confectionary and snack food firm Pladis improved the nutritional value of snack time. The McVitie's baked biscuits come in two flavors-dark chocolate & almond and cranberry-and are loaded with oats.

Scope of the Report



Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

US$ million for Value and Metric Ton for Volume

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa

Key Countries Covered

United States of America, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Singapore, Australia, New Zealand, GCC countries, North Africa, South Africa, others.

Key Segments Covered

Nature, Type, Forms, Sales Channel, Processing, and Region

Key Companies Profiled

  • Kellogg NA Co.
  • Thunderbird Real Food Bar
  • BOBO'S
  • PepsiCo
  • Lantmannen
  • Rip Van Inc.
  • Narin’s Oatcakes Limited
  • General Mills, Inc
  • Mondelez International
  • Britannia Industries
  • The Quaker Oats Company
  • Libre Naturals Inc
  • Del Monte Food, Inc
  • Chicago Bar Company LLC

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Oat-Based Snacks Market by Category

By Nature:

  • Organic
  • Conventional

By Type:

  • Oat-Based Bakery
  • Oat-Based Savory

By Forms:

  • Bars
  • Stuffed Bars
  • Bites
  • Toasters
  • Variety Packs

By Sales Channel:

  • Hypermarkets
  • Supermarkets
  • Convenience Stores
  • Independent Retailers

By Processing:

  • Steel Oats
  • Rolled Oats

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

What is the global Oat-Based Snacks Market reported by FMI for 2023?

The Oat-Based Snacks Market is valued at US$ 22.1 billion for 2023.

What is the Oat-Based Snacks Market valuation expected for 2033?

The Oat-Based Snacks Market valuation is expected to be US$ 39.7 billion in the year 2023.

What is the projected CAGR for the Oat-Based Snacks Market from 2023 to 2033?

The value of CAGR for the Oat-Based Snacks Market is estimated to be 6%.

Which segment type will garner significant value share by 2023?

The Oat Snack Bar segment would garner a significant market value share by 2023.


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