Fruit snacks are processed fruits in the form of snacks produced in the food and beverage industry. Examples of fruit snacks are smoothie, fruit chunks, applesauce dip, fruit salad, popsicles, fruit sandwiches, and many others. These food products are rich in vitamins and minerals, such as potassium, magnesium, vitamin A and more, healthy for human consumption. Some of the health benefits attributed to fruit snacks are; mitigation of the risk of cardiovascular diseases, high blood pressure, and weight diseases like obesity and diabetics.
Increasing consumers’ demand for healthy food products coupled with rising disposable income in developing countries are major factors fueling the growth of the global fruit snacks market, and this is expected to continue over the forecast period. In addition, the rise in awareness regarding the health benefits associated with fruits is slated to facilitate the growth of the market. Consumers’ rising demand for convenience food items due to busy lifestyles and inability to cook is a strong force promoting the industry's growth. Fruit snacks are readily available in retail stores worldwide. Thus, because of this, the market should record a double-digit CAGR during the forecast period.
Fruit Snacks Market Growth Driven by Consumers’ Growing Demand for Healthy Food Products
Fruits are natural products obtained from plants which are edible for consumption. They come in various types such as berries, citrus, apples and pears, melons, tropical and exotic, stone fruits, and many more. Fruits have many health benefits when consumed either in the raw or processed form, e.g., fruit sandwiches and fruit salad. For instance, orange is a rich source of vitamin C essential for the repair and development of body tissues
It also helps in the maintenance of cartilages and the healing of wounds. Health benefits like these are what is driving consumers toward the consumption of fruit snacks and this will create a surge in demand for these food products in the global market. The global fruit snack market is expected to witness a tremendous growth over the forecast period due to this.
The growing awareness of the adverse effect of consuming artificial or synthetic products is another major factor triggering the growth of the fruits snack market. Consumers are conscious of the quality of food items they consume, so they are ready to spend on natural food products since they are of high quality compared to artificial food products.
Increasing Disposable Income
Emerging economies such as China, India and Japan are expected to facilitate the growth of the global fruit snacks market due to the rising disposable income of consumers in these countries. The per capita consumption of fruit snacks is growing tremendously in the Asia Pacific since the population within the region is high.
Fruit Snacks Market Restraints
The growth of the global fruit snacks market is going to be hampered by the rising consumers’ perception regarding the harmful effect of consuming processed food items.
Fruit Snacks Market: Region-wise Analysis
North America is expected to dominate the global fruit snacks market in terms of total revenue followed by Europe during the forecast period. The United States is the most dominant country within North America after contributing the largest share of revenue to the regions total revenue. However, the Asia Pacific is slated to be the fastest growing market for fruit snack due to the rising disposable income of individuals in developing countries like China and India.
Fruit Snacks Market: Competitive Landscape
- Welch Foods Inc.
- General Mills Inc.
- Kellogg Co.
- Sunkist Growers, Inc.
- Crunchies Food Company.
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Global Fruit Snacks Market Segment Analysis
The global fruit snacks market can be segmented on the following basis:
- Sweet and Savory
By Distribution Channel
- Convenience Stores
- Online Retailing
- Specialist Retailers
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