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Fruit and Vegetable Ingredient Market Outlook from 2024 to 2034

In 2024, the global fruit and vegetable ingredient market revenue is expected to total USD 11,383.4 million. Over the forecast period, the industry is projected to register a CAGR of 4.4%. By 2034, the sector is estimated to be valued at USD 17,479.6 million.

The food and beverage industry is witnessing a revolution driven by a simple ingredient - fruits and vegetables. But these aren't average apples and oranges. These are a dynamic market of fruit and vegetable ingredients, where the freshest produce is transformed into versatile components for an array of products.

The target industry is booming, fueled by a confluence of factors. At the forefront is the health-conscious consumer. The demand for nutritious and minimally processed foods is pushing manufacturers to incorporate fruits and vegetables in innovative ways. Powders, concentrates, purees, and even extracts - these ingredients offer a concentrated dose of flavor, color, and essential nutrients, allowing for delicious and healthy product development.

Attributes Description
Estimated Global Fruit and Vegetable Ingredient Market Size (2024E) USD 11,383.4 million
Projected Global Fruit and Vegetable Ingredient Market Value (2034F) USD 17,479.6 million
Value-based CAGR (2024 to 2034) 4.4%

Beyond health trends, the fruit and vegetable ingredient market thrives on convenience. These prepped ingredients save manufacturers time and resources during production. Imagine creating a vibrant smoothie or a perfectly flavored bakery filling - all with the ease of using concentrated fruit purees. This efficiency translates to cost savings for manufacturers and, ultimately, more affordable products for consumers.

The industry caters to a diverse range of applications. From the vibrant colors of beet powder in yogurt to the subtle sweetness of apple concentrate in popular granola bars, fruit and vegetable ingredients are silently playing a starring role.

Fruit and vegetable ingredients are not just limited to sweet treats. For instance, they are widely used for making soups and stews. Even the pharmaceutical and nutraceutical industries are using the power of these ingredients to create functional foods and supplements.

Geographically, the industry shows a dynamic landscape. Europe has traditionally held the dominant position, but regions like North America and Asia are experiencing significant growth. This can be attributed to factors like rising disposable incomes, increasing urbanization, and growing awareness about healthy eating habits.

The market, however, faces some challenges. Seasonality of certain fruits and vegetables can pose hurdles for consistent supply. Additionally, ensuring sustainability throughout the supply chain, from farm to factory, is crucial for responsible sourcing and maintaining consumer trust.

Despite these challenges, the future of the fruit and vegetable ingredient industry is bright. With continuous innovation in processing techniques, a focus on sustainable practices, and a growing demand for healthy and convenient food options, this market is poised to continue its fruitful journey.

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Key Industry Highlights

Clean Label Drives Fruit and Veggie Power from Farm to Factory

The rise of clean label trends is a major force positively impacting the fruit and vegetable ingredient market. Consumers are demanding minimally processed, recognizable ingredients. This translates to a surge in demand for fruit and vegetable concentrates, purees, and powders made using gentle processing techniques. These ingredients allow manufacturers to deliver the taste, color, and nutrients of real fruits and vegetables without resorting to artificial additives or hidden sugars, perfectly aligning with the clean label philosophy.

Organic Fruits and Veggies Gain Market Power

The health food sector is witnessing a surge in the market penetration of organic fruit and vegetable ingredients. Consumers are increasingly seeking out products free from synthetic pesticides and fertilizers, aligning with the core values of the health food industry. This trend is fueled by a growing belief in the potential health benefits of organic produce and a desire for a more sustainable food system.

Manufacturers in the health food sector are responding by incorporating organic fruit and vegetable concentrates, powders, and extracts into their products. They are offering consumers a convenient way to access the goodness of organic produce in various forms like protein bars, healthy snacks, and functional beverages.

The Bumpy Road of Fresh Fruits and Veg Ingredients

The sunshine side of fruits and vegetables hides a few shadows. Short seasons cause price swings and limited options outside peak times. Keeping them fresh throughout processing is a delicate dance.

Transportation adds cost and environmental concerns. While the variety of ingredients is growing, some unique options lack efficient processing methods. Despite these hurdles, innovation in storage, sustainable farming, and wider processing techniques can pave the way for a truly fruitful future for this industry.

Country-wise Insights

Health and Convenience Fuel Product Demand in the United States

The United States fruit and vegetable ingredient market is experiencing significant growth. This is due to a confluence of factors that align perfectly with consumer preferences and broader industry trends.

American consumers are increasingly health-conscious, seeking out nutritious and minimally processed foods. Fruit and vegetable ingredients offer a concentrated dose of vitamins, minerals, and antioxidants, allowing manufacturers to create delicious and healthy products that cater to this demand.

The fast-paced American lifestyle fuels the desire for convenient food options. Fruit and vegetable ingredients are pre-processed and ready to use, saving manufacturers time and resources during production. This translates to a wider variety of healthy and convenient options for busy consumers.

Local Fruits and Veggies Fuel India's Ingredient Transformation

The Indian fruit and vegetable ingredient market is growing rapidly due to several converging factors. India has a diverse climate and rich agricultural heritage, allowing for the cultivation of a wide variety of fruits and vegetables. This presents an opportunity for manufacturers to source ingredients locally, potentially reducing costs and promoting sustainability.

The Indian government is actively promoting the processing of fruits and vegetables to reduce spoilage and waste. This can incentivize the growth of the fruit and vegetable ingredient industry by creating a more robust infrastructure and supply chain.

China's Appetite for Fruit and Veggie Innovation is Increasing Regional Growth

Similar to other countries, Chinese consumers are becoming increasingly health-conscious. Fruit and vegetable ingredients offer a concentrated dose of vitamins, minerals, and antioxidants, allowing manufacturers to create products that cater to this growing demand for healthy eating.

With a growing global integration of the Chinese food market, there's a rising interest in exotic fruits. Fruit and vegetable ingredients can be used to incorporate unique flavors into various food products, appealing to adventurous palates and driving industry growth.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Convenience Meets Consistency with Fruits and Vegetable Concentrates

Fruit and vegetable concentrates are heavily used in various sectors due to a combination of factors that offer significant advantages over using whole fruits and vegetables. Concentrates save manufacturers time and resources during production. They eliminate the need for washing, peeling, chopping, and discarding waste, streamlining the process and reducing waste.

Fruit and vegetable concentrates undergo controlled processing techniques, resulting in a consistent product with reliable flavor, color, and nutritional value. This simplifies recipe development and ensures consistent quality in the final product.

Fruit Category Leading the Industry

Fruits and vegetables play distinct roles in the food and beverage sector. Fruits, with their sweetness and diverse flavors, reign supreme in desserts, yogurts, and beverages. Their higher sugar content makes them ideal natural sweeteners. Vegetables, on the other hand, offer a world of savory options for soups, sauces, and snacks. They also bring natural coloring options and unique health benefits to the table.

While fruits might seem to have the upper hand in sweetness, there's a rising trend of incorporating vegetables in new ways, like hidden veggie powders and healthy vegetable-based juices. Ultimately, both fruits and vegetables hold a strong position in the food and beverage industry, each with its unique strengths catering to specific needs and market trends.

Competition Outlook

The battle for industry share in the fruit and vegetable ingredient market is heating up, and key players are wielding innovation as their weapon of choice. Expanding their ingredient variety allows them to cater to the ever-evolving demands for unique flavors and functionalities in food and beverages. But innovation goes beyond just variety.

Companies are focusing on clean label options, aligning with consumer preferences for minimally processed ingredients free from artificial additives. Additionally, the rise of functional foods has spurred the development of fruit and vegetable ingredients with targeted health benefits. These innovations wouldn't be possible without a strong foundation.

Key players in the fruit and vegetable ingredient market are establishing strategic partnerships with farmers to ensure a consistent supply of high-quality produce. Mergers and acquisitions are also on the rise, allowing companies to expand their product portfolios and reach new markets.

Building strong relationships with food and beverage manufacturers is another key strategy. Collaboration allows for the joint development of innovative products that leverage the power of fruit and vegetable ingredients.

Successful players understand the importance of effective communication. They educate consumers about the health benefits of incorporating these ingredients into their diets while highlighting the versatility they offer across food and beverage categories. Investing in research and development ensures continuous improvement in processing techniques, product quality, and functionality.

Players are also emphasizing a commitment to sustainable practices throughout the supply chain resonates with environmentally conscious consumers and manufacturers alike. By excelling in all these areas, key players in the fruit and vegetable ingredient market are well-positioned to not just compete but thrive.

Industry Updates

  • In March 2023, Döhler's Business Unit, Texturants, and DKSH's Business Unit Performance Materials made their way into an exclusive partnership. With this partnership, players aim to market, distribute, and offer logistics for fruit fibers, pectins, and fruit powders for the food sector.
  • Flavour Specialists introduced an array of natural puree flavors in March 2023 to support fruit beer brewers and food and beverage firms in handling finished product costs in the phase of difficult supply problems of fruit puree.

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Leading Fruit and Vegetable Ingredient Companies

  • AGRANA Beteiligungs-AG
  • ADM
  • Tate & Lyle
  • Olam International
  • Ingredion
  • Döhler
  • SunOpta Inc.
  • Balchem ingredient solutions
  • Cargill
  • Kerry Group
  • Sensient Technologies Corporation
  • Symrise
  • Others

Key Segments of Market Report

By Product Type:

The fruit and vegetable ingredient market segmentation, based on the product type, is categorized into concentrates, pastes and purees, pieces and powders, and NFC juices.

By Form:

Based on form, the industry is bifurcated into fruit and vegetable.

By End Use:

Prominent end use segments include beverages, confectionery products, bakery products, soups and sauces, dairy products, and RTE products.

By Region:

Analysis of the fruits and vegetables market has been carried out in key nations of North America, Latin America, Europe, East Asia, South Asia, Pacific, and the Middle East and Africa.

Frequently Asked Questions

How big is the global fruit and vegetable ingredient market?

The industry is projected to reach USD 11,383.4 million in 2024.

What is the growth potential for the market through 2034?

The sector is projected to expand at a 4.4% CAGR.

What is the projected industry size for 2034?

The industry is projected to be valued at USD 17,479.6 million by 2034.

Which is the leading product type in the market?


Who are the leading players in the market?

ADM and Tate & Lyle.


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