Analytical Study of Barrier Coated Paper in Japan from 2023 to 2033
Adoption of barrier coated paper in Japan are estimated to develop at a 3.3% CAGR through 2033. The overall demand for barrier coated paper in Japan is expected to increase steadily, surpassing a valuation of US$ 195.5 million in 2023. By 2033, sales projections for barrier coated paper in Japan suggest reaching a value of US$ 269.4 million.
Attributes
Details
Industry Size of Japanin 2023
US$ 195.5 million
Expected Industry Size of Japan by 2033
US$ 269.4 million
Forecasted CAGR between 2023 to 2033
3.3%
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Key Trends to Boost Sales through 2033
Japan has a growing demand for packaging solutions with anti-microbial qualities to improve product safety, particularly in light of stricter health and safety regulations.
In Japan, the incorporation of Augmented Reality (AR) technology into packaging design redefines consumer involvement. It also changes how barrier-coated paper is utilized for interactive information delivery.
Japan is experiencing the growth of edible packaging materials, which offer both sustainability and unique, distinctive packaging experiences. This is impacting food and beverage sector choices.
Businesses in Japan are proactively pursuing and displaying sustainability certifications such as FSC or Carbon Neutral to gain a competitive advantage. They aim to address the rising demand for eco-conscious packaging solutions.
Minimalist package aesthetics and waste reduction techniques match Japan's ecologically conscious attitude, influencing material choices such as barrier-coated paper.
Smart sensors are being integrated into packaging in Japan to keep track of real-time product variables such as freshness and temperature. This influences material selection and coating preferences for barrier-coated paper.
Advances in pharmaceutical packaging to maintain drug safety and adherence, specifically in the context of Japan's aging society and healthcare demands.
Key Insights-Highlights on the Emerging Opportunities in the Japan Barrier Coated Paper Industry
Using blockchain technology to provide consumers with transparent and traceable product information can develop confidence in product integrity while addressing the growing need for supply chain transparency.
Packaging can be tailored to regional tastes and dialects, resulting in a more customized and relevant consumer experience. This can help Japanese businesses establish strong brand relationships and resonance.
Tailoring packaging to fit the demands of the urban gardening and plant care sectors, as well as the rising trends in indoor and balcony gardening.
Creating packaging that serves as a portal to the world of sake and beverage tourism, offering immersive content and information about the origin and manufacturing of beverages.
Taking advantage of AR technology's capability to create interactive packaging experiences can captivate consumers, improve brand engagement, and enhance perceived product value.
Find your sweet spots for generating winning opportunities in this market.
Comparative View of Barrier Coated Paper in Key Markets
The table showcases a comparative overview of barrier coated paper and its respective adoption rate in Japan, Korea, and at the global level. As per the analysis, the growing focus on sustainability is likely to prevail as a key trend influencing sales in Japan. Consumer demand for eco-friendly, recyclable, and biodegradable packaging solutions is increasing in Japan, leading to greater interest in sustainable barrier-coated paper products.
In Korea, smart packaging integration is on the rise. Integrating technology, such as QR codes for monitoring and information, into packaging continues to grow in popularity, altering how barrier-coated paper is used for labeling and product information.
At the global level, product demand is increasing due to the eCommerce sector’s explosive growth. Businesses are resorting to sturdy and protective barrier-coated paper packaging materials to preserve product integrity during delivery as the eCommerce sector grows.
Industry Analysis of Barrier Coated Paper in Japan:
Attributes
Industry Analysis of Barrier Coated Paper in Japan
Opportunity Assessment in the Global Barrier Coated Paper Market:
Attributes
Opportunity Assessment in the Global Barrier Coated Paper Market
CAGR (2023 to 2033)
4.6%
Valuation (2023)
US$ 4,809.50 million
Key Trend
Surging demand from the eCommerce sector
Key Challenge
Fluctuations in raw material costs due to global economic trends
Category-wise insights
Water-based Coatings Hold Dominance in the Industry in Japan
Leading Coating Type for Barrier Coated Paper in Japan
Water-based
Total Value Share (2023)
53.6%
The dominance of water-based coatings in Japan can be attributed to a few crucial factors. First and foremost is their alignment with strict environmental regulations and the growing emphasis on sustainability. Water-based coatings, with their low volatile organic compounds (VOCs) and minimal environmental impact, are ideal for meeting these regulatory requirements and appealing to an increasingly eco-conscious customer base.
Secondly, water-based coatings are highly preferred in the food packaging sector. These coatings are considered safer for direct food contact, minimizing any health risks and adhering to the industry's stringent safety requirements.
Lastly, the Japanese government provides incentives, subsidies, and policy encouragement to enterprises that adopt ecologically friendly practices, such as the usage of water-based coatings. This economic incentive increases the attractiveness of these coatings for Japanese enterprises.
Convenience Stores and Ready-to-eat Meals’ Popularity Fuels Demand in the Food Sector
Leading End Use for Barrier Coated Paper in Japan
Food
Total Value Share (2023)
64.8%
Japan's diversified culinary culture encompasses a broad spectrum of commodities, from traditional delicacies to modern convenience meals. To guarantee product quality and safety, each category needs specific packaging. Packaging is an essential component of Japanese culinary culture. The aesthetics and design of food packaging frequently reflect the country's rich cultural past. Japan exports a considerable portion of its food goods to foreign markets. Packaging must fulfill both domestic and international requirements, making it an important component of the food supply chain. The prevalence of convenience shops and the appeal of ready-to-eat meals have increased demand for food packaging solutions that are simple to open, reseal, and microwave.
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Competitive Landscape
The barrier coated paper industry in Japan is characterized by a mix of domestic and international competitors, each strategically positioned to meet the different demands of Japan's packaging and labeling sector.
Established domestic enterprises with considerable competitive advantages include Nippon Paper Industries Co., Ltd., Mitsubishi Paper Mills Limited, and Oji Holdings Corporation. Their thorough understanding of local dynamics, robust distribution networks, and adherence to Japan's stringent quality and safety regulations provide them a competitive advantage.
Barrier coated paper manufacturers and their clients in various industries, including food and beverage, medicines, and electronics, frequently form alliances and collaborate. Collaborations like this encourage the creation of tailored solutions that meet unique industry requirements, improve brand image, and support the customers' strategic goals.
Strategies for Key Players to Tap into Potential Growth Opportunities
Implement waste-reduction measures in the manufacturing and distribution stages, like optimizing sheet sizes and eliminating material waste, to boost sustainability efforts.
Collaborate with recycling firms and local communities to develop campaigns that promote barrier coated paper recycling while highlighting the significance of proper disposal.
Design marketing initiatives that encourage customers to engage in sustainable habits, such as recycling or offering information on appropriate packaging disposal.
Provide companies with consulting services on how to optimize their packaging for sustainability, assisting businesses in making educated decisions that benefit both the environment and their brand.
Recent Developments in Barrier Coated Paper in Japan
Mitsubishi Chemical Holdings Group (MCHG) announced in August 2023 that it has developed barrier packaging material for foods using its biodegradable and compostable plastic, BioPBS™, in collaboration with Nakabayashi Co., Ltd. (Nakabayashi), Oji F-Tex Co., Ltd. (Oji F-Tex), MIB Co., Ltd. (MIB), NAGASE & CO., LTD. (NAGASE), and Kyokuyo Co., Ltd. (Kyokuyo). The packaging material was released in summer 2022 as part of Nakabayashi's 'asue' range of ecologically friendly items.
Siegwerk, a leading global manufacturer of printing materials and coatings for packaging applications and labels, announced the successful accreditation of its new water-based coating, UniNATURE Water-Oil Barrier Coating, for single-use paper plates in February 2023. This novel functional barrier solution is constructed entirely of natural ingredients and has been shown to significantly limit water, oil, and grease absorption on plate stock meant for direct food contact while allowing for recycling through the paper recovery cycle.
Some of the Key Players in Barrier Coated Paper in Japan
Nippon Paper Industries Co., Ltd.
Oji Holdings Corporation
Mitsubishi Paper Mills Limited
Hokuetsu Corporation
Hokuetsu Kishu Paper Co., Ltd.
Daio Paper Corporation
Chuetsu Pulp & Paper Co., Ltd.
Mitsubishi HiTec Paper Bielefeld GmbH
Norske Skog ASA
UPM-Kymmene Corporation
Scope of the Report
Attribute
Details
Estimated Industry Size in 2023
US$ 195.5 million
Projected Industry Size by 2033
US$ 269.4 million
Anticipated CAGR between 2023 to 2033
3.3% CAGR
Historical Analysis of Demand for Barrier Coated Paper in Japan
2018 to 2022
Demand Forecast for Barrier Coated Paper in Japan
2023 to 2033
Report Coverage
Industry Size, Industry Trends, Analysis of key factors influencing Barrier Coated Paper adoption in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Manufacturers
Key Cities Analyzed While Studying Opportunities in Barrier Coated Paper in Japan
Kanto
Chubu
Kinki
Kyushu & Okinawa
Tohoku
Rest of Japan
Key Companies Profiled
Nippon Paper Industries Co., Ltd.
Oji Holdings Corporation
Mitsubishi Paper Mills Limited
Hokuetsu Corporation
Hokuetsu Kishu Paper Co., Ltd.
Daio Paper Corporation
Chuetsu Pulp & Paper Co., Ltd.
Mitsubishi HiTec Paper Bielefeld GmbH
Norske Skog ASA
UPM-Kymmene Corporation
Key Segments
By Coating Type:
Water-based
Solvent-based
Wax Coating
Extrusion Coating
By Material:
Paper Coating
Plastic Coating
Polyethylene (PE)
Polypropylene (PP)
Polyvinylidene Dichloride (PVDC)
Polyethylene Terephthalate (PET)
Bio-based Plastic Coating
Polysaccharides
Polylactic Acid (PLA)
Polyhydroxyalkanoates (PHA)
Ethylene Vinyl Alcohol (EVOH)
Polyamide (PA)
Wax Coating
Others
By Thickness (ISO 534):
Less than 50 µm
51 µm to 75 µm
75 µm to 100 µm
By Application:
Cups & Lids
Trays
Laminates
Boxes & Cartons
Pouches & Sachets
Labels
Blisters & Clamshells
Wraps
Tapes
Others
By End Use:
Food Packaging
Bakery
Confectionery
Snacks
Dairy
Spices & Condiments
Sauces
Beverage Packaging
Cosmetic & Personal Care Packaging
Pharmaceuticals Packaging
Building & Construction Packaging
Electrical & Electronics Packaging
Tobacco Packaging
Packaging of Other Consumer Goods (Agriculture, Automotive, Home Care, Etc.)
By City:
Kanto
Chubu
Kinki
Kyushu & Okinawa
Tohoku
Rest of Japan
Frequently Asked Questions
How Rapidly is the Demand for Barrier Coated Paper in Japan Growing?
The expected CAGR for barrier coated paper adoption in Japan through 2033 stands at 3.3%.
What is the Demand Outlook for Barrier Coated Paper in Japan?
Tha demand for barrier coated paper in Japan is projected to reach US$ 269.4 million by 2033.
Which Trends Influence the Demand for Barrier Coated Paper in Japan?
Sustainability trends highly influence demand in Japan.
What Strategies are used by Barrier Coated Paper Providers in Japan?
Barrier coated paper manufacturers emphasize product innovation and technological advancements for diverse applications.
What is the Leading End Use for Barrier Coated Paper in Japan?
The food sector creates immense demand for barrier coated paper in Japan.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Material
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Material, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Material, 2023 to 2033
5.3.1. Paper
5.3.2. Plastic
5.3.2.1. PE
5.3.2.2. PP
5.3.2.3. PVDC
5.3.2.4. Polysaccharides
5.3.2.5. PLA
5.3.2.6. PHA
5.3.2.7. PET
5.3.2.8. EVOH
5.3.2.9. PA
5.3.3. Wax
5.3.4. AIOx
5.3.5. SiOx
5.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Coating Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Coating Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Coating Type, 2023 to 2033
6.3.1. Water Based
6.3.2. Solvent Based
6.3.3. Wax Coat
6.4. Y-o-Y Growth Trend Analysis By Coating Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Coating Type, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2023 to 2033
7.3.1. Packaging
7.3.1.1. Cups and Lid
7.3.1.2. Trays
7.3.1.3. Boxes
7.3.1.4. Pouches
7.3.1.5. Labels
7.3.1.6. Blisters
7.3.1.7. Wraps
7.3.1.8. Tapes
7.3.2. Printing
7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2023 to 2033
8.3.1. Food
8.3.1.1. Bakery
8.3.1.2. Confectionery
8.3.1.3. Snacks
8.3.1.4. Dairy
8.3.1.5. Spices
8.3.1.6. Sauces
8.3.2. Beverages
8.3.3. Cosmetic
8.3.4. Pharma
8.3.5. Building
8.3.6. Electrical
8.3.7. Tobacco
8.3.8. Others
8.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033
9.3.1. Kanto
9.3.2. Chubu
9.3.3. Kinki
9.3.4. Kyushu & Okinawa
9.3.5. Tohoku
9.3.6. Rest of Japan
9.4. Market Attractiveness Analysis By Region
10. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Material
10.2.2. By Coating Type
10.2.3. By Application
10.2.4. By End Use
10.3. Market Attractiveness Analysis
10.3.1. By Material
10.3.2. By Coating Type
10.3.3. By Application
10.3.4. By End Use
10.4. Key Takeaways
11. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Material
11.2.2. By Coating Type
11.2.3. By Application
11.2.4. By End Use
11.3. Market Attractiveness Analysis
11.3.1. By Material
11.3.2. By Coating Type
11.3.3. By Application
11.3.4. By End Use
11.4. Key Takeaways
12. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Material
12.2.2. By Coating Type
12.2.3. By Application
12.2.4. By End Use
12.3. Market Attractiveness Analysis
12.3.1. By Material
12.3.2. By Coating Type
12.3.3. By Application
12.3.4. By End Use
12.4. Key Takeaways
13. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Material
13.2.2. By Coating Type
13.2.3. By Application
13.2.4. By End Use
13.3. Market Attractiveness Analysis
13.3.1. By Material
13.3.2. By Coating Type
13.3.3. By Application
13.3.4. By End Use
13.4. Key Takeaways
14. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Material
14.2.2. By Coating Type
14.2.3. By Application
14.2.4. By End Use
14.3. Market Attractiveness Analysis
14.3.1. By Material
14.3.2. By Coating Type
14.3.3. By Application
14.3.4. By End Use
14.4. Key Takeaways
15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Material
15.2.2. By Coating Type
15.2.3. By Application
15.2.4. By End Use
15.3. Market Attractiveness Analysis
15.3.1. By Material
15.3.2. By Coating Type
15.3.3. By Application
15.3.4. By End Use
15.4. Key Takeaways
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Material
16.3.3. By Coating Type
16.3.4. By Application
16.3.5. By End Use
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Nippon Paper Group
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Akzo Nobel N.V.
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Koninklijke DSM NV
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Coatings & Adhesives Corp.
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. CH-Polymers Oy
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. KURARAY Co., Ltd.
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Cork Industries, Inc.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Amcor plc.
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Dow Chemical Company
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Sonoco Products Company
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used19. Research Methodology
