Blanket Market

Blanket Market: Electric Blanket Projected to Gather Traction with Evolving Consumer Preference: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2027)

  • 2018-12-20
  • REP-GB-8167
  • 180 pages
  • PDF PPT EXCEL
 Blanket Market

An Incisive, In-depth Analysis on the Blanket Market

This study offers a comprehensive, 360 degree analysis on the Blanket market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Blanket market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Global Blanket Market: From an estimated market size of US$ 6,676.4 Mn in 2018, the value sales of the market are expected to reach US$ 9,931.8 Mn by 2027, expanding at a CAGR of 4.6%

Nowadays, consumers are spending a significant amount of money to keep their houses warm as well as properly insulated during winter. One of the ways of ensuring warmth and comfort during winter is the usage of bedding blankets usually while resting or sleeping. A blanket is a piece of cloth designed to offer warmth and absorb moisture, especially while sleeping. These type of bedding blankets are also used for decorative purpose.

However, a new type of blanket has been introduced in the market, which is an electric blanket. Electric blankets are gaining popularity among consumers due to various benefits associated with them. For instance, they enable consumers to access multiple features and provide maximum comfort. Therefore, owing to increasing consumer awareness, coupled with the frequent launch of the new blankets with high quality, the global blanket market is expected to grow in the near future. In addition, a global increase in private consumption expenditure is likely to boost the consumption of luxury and decorative products, especially in emerging countries, which is also expected to boost the demand for blankets in the near future.

Inorganic growth, coupled with rising technological capabilities at the regional level, enables companies to enhance their market footprint and penetration as well as to attain higher economies of scale. Through mergers and acquisitions, key players have increased their production capacity and market share, thus increasing new entry-level barriers in the market. Moreover, through innovative technology and various promotional strategies, companies are also trying to penetrate the market by creating a brand image in the mind of customers

The blanket market in Europe is expected to witness growth during the forecast period in which developing countries are the major blanket suppliers for the European market. Moreover, Germany, France and the United Kingdom are the major importers of blankets in the European market.

Global Blanket Market: Shifting Consumer Preference towards More Sustainable Choices

Consumers in the market are shifting towards more sustainable solutions to avoid adverse environmental impact as well as minimise landfills. On the other hand, the manufactures of blankets are focusing on reducing the effects of the production of blankets on the environment and are inclined towards the usage of sustainable raw materials, such as wool, bamboo and organic cotton, for the development of blankets. This shift in consumer behaviour towards sustainable products also increases the focus on consumer safety and health.

Global Blanket Market: The Woollen Blanket Segment is Primarily Driven by the Increasing Demand for Modern Blankets as Excellent Decorative Accessories that Carry Comfort, Style and Warmth into Bedroom Décor in winter

The material type segment of the global blanket market is sub-segmented into wool, cotton, polyester and others. Among all the material type segments, the wool segment is estimated to account for a relatively higher value share in the blanket market. This segment is expected to remain dominant during the forecast period. In the global blanket market, the wool segment is estimated to account for a 47.9% value share in 2018 and is expected to attain a CAGR of 4.6% during the forecast period.

In the global blanket market, the cotton segment is expected to be closely followed by the polyester segment in terms of share and growth. The cotton segment is estimated to account for a value share of 31.6% in 2018. In the global blanket market, the cotton segment is expected to register a relatively higher CAGR of 5.0% during the forecast period. Manufacturers are continuously introducing new blankets with wool, fleece and cashmere, which will match almost most of the interior designs.

The global blanket market is further segmented on the basis of product type. Among the product type segments, the regular segment is expected account for the largest share in terms of value. In terms of volume, the regular segment is estimated to account for an 88.1% share in 2018 and is expected to register a CAGR of 4.2% during the forecast period. Based on the sales channel, the blanket market is segmented into hypermarkets/supermarkets, specialty stores, multi-brand stores, independent small retailers, online retailers and other sales channels. Among the above-mentioned segments, the online retailers segment is expected to register comparatively fastest growth during the forecast period.

The global blanket market is primarily considered by the essence of a large number of local and multinational companies. Detailed profiles of companies are also included in the global blanket market report to evaluate their strategies, key product offerings and recent developments.

Some of the key players profiled in the global blanket market study include Pendleton Woolen Mills; Biddeford Blankets, LLC; Hudson’s Bay Company; Boll & Branch Co.; Urbanara; American Blanket Company; Shanghai Easun Group; Medline Industries, Inc.; Kanata Blanket Company; Jarden Corporation; The Bombay Dyeing and Manufacturing Company Limited; Faribault Woolen Mill Company; New Zealand Wool Blankets Ltd.; Barker Textiles; Klippan Textil AB; UAB Silkeborg; Morphy Richards Ltd.; Silentnight Group Ltd.; Shanghai Shenda Co. Ltd. and Beurer GmbH.

Blanket Market– Global Industry Analysis and Opportunity Assessment, 2018 - 2027

This report provides the forecast and analysis of the global blanket market. It provides an analysis on the basis of historical data and forecast from 2018 to 2027 in terms of revenue (US$ Mn). The report reveals the market dynamics in six geographic segments, along with the market analysis for the current and future scenario. In addition, it includes the drivers, restraints, and recent trends of the blanket market. The report also comprises opportunities for the manufacturers of blanketsand highlights the value chain analysis in detail. The study demonstrates the market dynamics and trends across different regions that are expected to influence the current status as well as the future prospects of the blanket market.

The report studies the global blanketmarket for the period 2018–2027. The prime objective of this report is to offer quantitative and qualitative insights and study the key market trends pertaining to the global blanket market that gradually help transform businesses.

The market numbers have been assessed by carefully scrutinising the spending on blankets of various countries in all the six key regions during the current year, as well as the historical performance of the market. The market size and forecast for each segment in the blanketmarket has been provided in the context of the regional markets. All the segmentation of the blanketmarket has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders and industry experts. The market has been forecast based on constant currency rates. The report includes the revenue generated from the sales of blanketsacross all regional economies.

The report begins with an executive summary intended to give a clear perspective about the market to the reader. It is then followed by an overview as well as the definition of the blanket market and analysis about drivers, restraints, opportunities and key trends in the market. The sections that follow include an analysis of the global blanket by product type, material type, end-user, sales channel and country-level analysis.  

On the basis of product type, the global blanket market is segmented as regular blanket and electric blanket. The global blanket market is further segmented on the basis of material type. The material type segment includes wool, cotton, polyester and others. The global blanket market is also segmented by end user as residential and commercial. The global blanket market is also segmented on the basis of sales channel. The sales channel segment includes hypermarkets/supermarkets, specialty stores, multi-brand stores, independent small retailers, online retailers and others retail channels.

All the above sections evaluate the market on the basis of the various factors affecting the market, which include the present scenario as well as the future prospects. For market data analysis, the report considers 2017 as the base year, with market numbers estimated for 2018 and forecast made for 2018–2027. All the segmentation for the blanket market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders in the industry. The market has been forecast based on constant currency rates.

The next section of the report highlights the market by region and provides the market outlook for 2018–2027. The study investigates the region-wise Year-on-Year (Y-o-Y) growth of the blanket market. Key regions assessed in this report include North America, Latin America, Europe, Asia Pacific Excluding Japan, Middle East & Africa and Japan. The report evaluates the present scenario and growth prospects of the regional market for 2018–2027.

The blanket market numbers have been assessed based on sales and weighted average pricing of by product type. The aggregate revenue is derived through weighted average country pricing trends. A country-wise market size and forecast for each segment of the blanket market have been provided in the report. The blanket market has been analysed based on the expected demand and current spending scenario. The pricing that has been considered for the calculation of revenue consists of the average country prices obtained through primary quotes from numerous regional blanket manufacturers, suppliers and distributors. All the key types of products have been considered on the basis of secondary sources and feedback from primary respondents. Country-wise demand patterns have been considered while estimating the consumption of blankets across various regions. Blanket market numbers for all the regions by product type, material type, end-user and sales channel have been derived using the bottom-up approach, which is the sum total of the demand of each country. The market share of the companies profiled in the report has been derived on the basis of revenues reported by key manufacturers. The blanket market has been forecast based on constant currency rates. Given the characteristics of the market, we have triangulated the outcome on the basis of three different types of analysis: based on supply side, demand side analysis of the blanket market and the impact of macro-economic factors on the blanket market. In addition, it is imperative to note that, in a fluctuating global economy, we not only conduct market forecasts in terms of Compound Annual Growth Rate (CAGR), but also analyse the market based on key parameters, such as Y-o-Y growth rates, to understand the predictability of the blanket market as well as to identify the right opportunities for players.

The segments of the global blanket market have been analysed in terms of Basis Point Share (BPS) to understand the relative contributions of each segment to market growth. This detailed level of information is important for identifying various key trends in the blanket market. Another key feature of this report is the analysis of the market in terms of absolute dollar opportunity represented by the sales of blankets. Absolute dollar opportunity is critical for evaluating the scope of opportunity that a provider can look to achieve as well as to identify the lucrative segments. The overall absolute dollar opportunity represented by the blanket market is mentioned in the report. To understand key growth segments in terms of growth and the adoption of blankets in the global market, FMI has developed a market ‘Attractiveness Index.’ The resulting index is expected to help providers identify real market opportunities. A number of primary and secondary sources were referred during the course of the study. Some of the secondary sources include IMF, World Bank, Hoovers, Factiva, annual reports of companies and government associations & publications.  

In the final section of the report on the blanket market, a ‘dashboard view’ of companies operating in the market is provided to compare the current industrial scenario and their contribution in the global blanket market. Moreover, it is primarily designed to provide clients an objective and detailed comparative assessment of the key providers specific to a segment in the blanket market. Report audiences can gain segment-specific manufacturer insights to identify and evaluate the key competitors in the blanket market. Detailed profiles of companies are also included in the report to evaluate their strategies, key product offerings and recent developments. Some of the key players operating in the global blanket market include Hudson’s Bay Company; Pendleton Woolen Mills; Boll & Branch Co.; Faribault Woolen Mill Company; Biddeford Blankets, LLC; Kanata Blanket Company; Urbanara; American Blanket Company; Klippan Textil AB; The Bombay Dyeing and Manufacturing Company Limited; Medline Industries, Inc.; Jarden Corporation; Beurer GmbH; Silentnight Group Ltd.; Shanghai Easun Group; New Zealand Wool Blankets Ltd.;Barker Textiles; Morphy Richards Ltd.; UAB Silkeborg and Shanghai Shenda Co. Ltd.

Blanket Market Reports - Table of Contents

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