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Blanket Market By Product Type (Electric Blanket, Regular Blanket), Material Type (Wool, Cotton, Polyster, Others), End- User (Residential, Commercial), Sales Channel (Wholesalers, Hypermarket/Supermarket, Speciality Stores, Multi-Brand Stores, Independent Small Retailers, Online Retailers) & Region - Forecast to 2013 - 2027

Blanket Market By Product Type (Electric Blanket, Regular Blanket), Material Type (Wool, Cotton, Polyster, Others), End- User (Residential, Commercial), Sales Channel (Wholesalers, Hypermarket/Supermarket, Speciality Stores, Multi-Brand Stores, Independent Small Retailers, Online Retailers) & Region - Forecast to 2013 - 2027

Blanket Market - Analysis, Outlook, Growth, Trends, Forecasts

Blanket Market Overview

[300 pages Report] The blanket market is estimated at USD 7.9 billion in 2022 and is projected to reach USD 9.9 billion by 2027, at a CAGR of 3.7% from 2017 to 2021. As per newly released data by Future Market Insights (FMI), the demand in the blanket market grew at approximately 4.5% CAGR in the forecast year, reaching a market valuation of US$ ~7 Bn in 2020. The global blanket market in its parent industry, global home bedding industry hold a share of around ~1%.

Attribute

Details

Blanket Market Size 2021

US$ 7.4 Bn

Blanket Market Size (2027) Market

US$ 9.9 BN

Value CAGR (2022-2027)

5%

Wall Decor Market Top Players Share in 2021.

15%-20%

Key Points Covered in Blanket Market Survey

  • Market estimates and forecast 2013-2027
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Blanket Market and How to Navigate
  • Recommendation on Key Winning Strategies

2013-2021 Global Blanket Market Outlook Compared to 2022-2027 Forecast

The blankets market is set to witness steady growth during 2022-2027 owing to the rise in interest of consumers to keep their house warm as well as properly insulated during winter. One of the ways of ensuring warmth and comfort during winters is the usage of bedding blankets while resting or sleeping. A blanket not only offers warmth to the user but also, tends to absorb moisture, especially while sleeping. In addition, blankets also serve the purpose of a decorative product in the room.

However, a new type of blanket has been introduced in the market, which is an electric blanket. Electric blankets are gaining popularity among consumers due to various benefits associated with them. For instance, they enable consumers to access multiple features and provide maximum comfort. Therefore, owing to increasing consumer’s awareness, coupled with the frequent launch of new blankets with high quality, the global blanket market is likely to boost the consumption of luxury and decorative products especially in emerging countries, which is expected to boost the demand for blankets in the near future.

Consumer Preferences Shifting Towards Sustainable Blankets

Rising awareness about the side effects of conventional blankets or blankets made with toxic chemicals and synthetic dyes is compelling consumers to prefer blankets made from organic materials.

Consumers are getting more inclined towards sustainable products to avoid unwanted environmental effects and minimize landfills. In response to this, players in the blanket industry are remodifying their product portfolio by adding eco-friendly-made blankets to the market.

For instance, Bare Home, an American brand, is offering premium Sherpa plush blankets. This blanket is made from non-toxic, hypoallergenic premium materials that are OEKO_TEX certified. The company claims the blanket to be free of harmful chemicals, and skin-friendly. These developments are expected to continue providing tailwinds to plush blankets sales over the forecast period.

Blanket Market Country-wise Insights

Rise in Number of Residential Construction Sites in the US to Boost the Demand for Blankets.

Customers in the US especially, the working class are highly keen on premium and luxury products in their residential areas, therefore, the blanket market is projected to grow with a CAGR of over ~4%. Also, with the rapidly evolving lifestyle patterns and urbanization, the possession of houses is growing in the US, which is likely to enable growth in terms of volume of sales of the blanket market.

Harsh Weather and Rising demand for Miniaturized Technology in products in the UK likely to grow the Sales

The blanket market in the UK is projected to grow with a CAGR of over ~5% attributed to the seasonality of the region, which makes the usage of blankets a necessity. The rising demand for the addition of technology in all household products to ease life and improve the user experience is further, encouraging players to provide better technology-based products.

In addition, the temperature in the UK falls drastically at times and even heaters and smart systems are unable to control the room temperature and keep individuals warm. Therefore, demand for blankets, especially electric blankets among the elderly is high as it assists them in remaining warm and comfortable in their beds.

Will France’s Demand for Blankets Continue to Grow?  

With the rapid developments in the industries and changing preferences of individuals, the blanket industry in France is projected to register a CAGR of over ~3% during the forecast period. The growing tourism sector is likely to contribute to escalate the demand for blankets in the hospitality industry.

Moreover, the importance of bedding in France is growing, as individuals are considering property renovations a necessary trend with the growing décor industry. This further, creates new opportunities for the blanket in the blanket industry.

What Factors are Encouraging manufacturers in Russia to diversify the product range and grow the Blanket Industry?

Russia is a highly lucrative market for the blanket market owing to the fact that the region maintains very low temperature more a large period of time, which leads to a rise in demand for soft and plush blankets. Moreover, individuals working and staying in regions with low temperatures tend to be suffering from frostbite and hypothermia, and thus, the interest of customers towards lightweight and warm blankets that protect them from the harsh weather is rapidly growing.

Blanket Market Category-wise Insights

How is an Electric Blanket Account for a Notable Share in the Blanket Market?

In terms of product type, an electric blanket is likely to hold a notable share in the blanket market of over ~14%. The growing multi-benefits and addition of extra technological features in the electric blankets are making the market more appealing. Innovation in technology such as battery power with mobile charging outlets that are lightweight, robust, machine washable, and waterproof features are leading to growth in the interest of individuals.

What Material Type is to dominate the Blanket Market?

On the basis of material type, cotton blankets are likely to hold the maximum share in the market and further grow with a CAGR of over ~4%. This is likely because of the rise in demand for soft and plush blankets that are lightweight and thus, easy to carry. Moreover, with the help of modern machinery electric blankets covered with cotton made sheets are available that are easy to clean as the cotton cover can be removed and washed easily.

Who is Influencing the Sales of Blanket under the End-User category?

As per the analysis, in terms of end-user, the commercial sector is likely to witness the highest contribution towards the global blanket industry. The growing tourism and hotel industry especially from regions with harsh and low temperatures regions are likely to contribute towards the blanket industry.

Online Retail Distribution likely to Exhibit More Demand for Blanket

In terms of sales channels, online retailing is expected to register a significant CAGR of over ~4% from 2021 to 2031. The development in technology and various social media platforms allow the customer to check and compare a variety of blankets and purchase accordingly. Moreover, players share detailed information on e-commerce platforms regarding blankets to ensure complete transparency with the customer.

Blanket Market Competitive Landscape

Leading players operating in the global blanket market are focusing on innovating the product line with technology and further, investing in promotional strategies in order to expand their business globally. Moreover, players are implementing the usage of safe and miniaturized technology that is likely to expand the customer base and grow the market.

For instance:

  • In 2017, Beurer GmbH introduced a novel under blanket 190 and under blanket 200 CosyNight heated under blanket, which can be controlled remotely anywhere through the ‘Beurer CosyNight’ app, along with a customized personal heating program via the app.
  • In 2017, Silentnight Group Ltd. introduced the novel ‘Layezee Mattresses’ brand with high quality and innovative technology at an affordable price. This product is National Bed Federation (NBF) approved.

Scope of Report

Attribute

Details

Forecast Period

2022-2027

Historical Data Available for

2013-2021

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA.

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa.

Key Segments Covered

Product Type, Material Type, End-User, Sales Channel, and Region.

Key Companies Profiled

  • Pendleton Woolen Mills
  • Urbanara
  • Faribault Woolen Mill Co.
  • Biddeford Blankets LLC
  • Hudson’s Bay Company, Boll & Branch Co.
  • American Blanket Company
  • Shanghai Easun Group
  • Medline Industries Inc.
  • Kanata Blanket Company
  • Jarden Corporation
  • Beurer GmbH
  • New Zealand Wool Blankets Ltd.
  • Barker Textiles
  • UAB Silkeborg
  • Morphy Richards Ltd.

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

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Global Blanket Market by Category

By Product Type:

  • Electric Blanket
  • Regular Blanket

 By Material Type:

  • Wool
  • Cotton
  • Polyester
  • Others

By End-User:

  • Residential
  • Commercial

By Sales Channel:

  • Wholesalers/ Distributors
  • Hypermarkets/ Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Independent Small Retailers
  • Online Retailers
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in the Report

What is the current blanket market value?

The global blanket market reached a valuation of US$ ~7 Bn in 2020.
The global blanket market grew at a sluggish 3.7% CAGR between 2017 and 2021.
The rising adoption for sustainable and implementation of miniaturized electronics in household products is the key trend in the market.
Leading players operating in the global blanket market comprise Jarden Corporation, Kanata Blanket Company, Faribault Woolen Mill Company, New Zealand Wool Blankets Ltd., Barket Textiles, UAB Silkeborg, Silentnight Group Ltd., and Beurer GmbH among others.
The East Asia blanket market is projected to grow at a 4% CAGR over the forecast period.
Leading players in the global blanket market are estimated to account for approximately 15%-20% of the total market share.
The blanket market in Latin America is anticipated to expand at 3% CAGR over the forecast period.

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