The blanket market is projected to be worth US$ 8,732.1 million in 2024. The market is anticipated to reach US$ 13,176.4 million by 2034. The market is further expected to surge at a CAGR of 4.2% during the forecast period 2024 to 2034.
Attributes | Key Insights |
---|---|
Blanket Market Estimated Size in 2024 | US$ 8,732.1 million |
Projected Market Value in 2034 | US$ 13,176.4 million |
Value-based CAGR from 2024 to 2034 | 4.2% |
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Consumers are increasingly seeking products that reflect their individual preferences and lifestyles. Blanket manufacturers are responding to this trend by offering customizable and personalized options, such as blankets with custom designs, colors, and sizes.
The scope for blanket rose at a 4.6% CAGR between 2019 and 2023. The global market is anticipated to grow at a moderate CAGR of 4.2% over the forecast period 2024 to 2034.
Economic expansion and rising disposable incomes often correlate with increased consumer spending on home goods and furnishings, including blankets. Consumers became more willing to invest in higher quality blankets and bedding products, during the historical period, as economies grew and household incomes rose.
Technological innovations in materials science, manufacturing processes, and product design had also driven the growth in the blanket market. For instance, the development of new fabrics with enhanced moisture wicking properties, temperature regulation, and antimicrobial features appealed to consumers seeking high performance bedding solutions.
Blanket manufacturers are anticipated to explore opportunities to expand their presence in international markets during the forecast period. Emerging economies with rising middle class populations present untapped potential for growth in the market.
The proliferation of e-commerce platforms and online retail channels has transformed the way consumers shop for home goods, including blankets. Blanket manufacturers that establish a strong online presence and leverage digital marketing strategies may be better positioned to reach a wider audience and drive sales growth.
The demand for home textiles, including blankets, is expected to rise due to factors such as increasing disposable income, changing lifestyles, and the desire for more comfortable living spaces.
Fluctuations in the prices of raw materials, such as cotton, wool, synthetic fibers, and dyes, can impact production costs for blanket manufacturers. Sudden increases in raw material prices may lead to higher production costs, which can either reduce profit margins for manufacturers or result in higher prices for consumers, potentially dampening demand.
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The below table showcases revenues in terms of the top 5 leading countries, spearheaded by China and the United States. The countries are expected to lead the market through 2034.
Countries | Forecast CAGRs from 2024 to 2034 |
---|---|
The United States | 5.4% |
Germany | 5.1% |
Japan | 4.3% |
China | 6.9% |
Australia | 4.0% |
The blanket market in the United States expected to expand at a CAGR of 5.4% through 2034. The country has a large and diverse population with a strong emphasis on home comfort and aesthetics. The demand for blankets as essential home textiles is expected to increase, as homeowners and renters seek to create cozy and inviting living spaces.
The United States experiences diverse climate conditions across different regions, including cold winters in northern states and mild to warm climates in southern regions.
The need for blankets varies accordingly, with consumers in colder climates requiring heavier and warmer blankets while those in warmer regions may prefer lightweight and breathable options. The diversity in weather patterns drives demand for a wide range of blanket types and materials.
The blanket market in Germany is anticipated to expand at a CAGR of 5.1% through 2034. The concept of hygge, which emphasizes coziness, comfort, and well being in the home, resonates with German consumers.
Blankets play a central role in creating a cozy and inviting atmosphere, particularly during the colder months. The demand for blankets as essential home textiles is expected to increase, as Germans prioritize home comfort and relaxation.
Germans place a strong emphasis on quality and craftsmanship when purchasing home goods and textiles. There is a preference for high quality materials and durable construction in blankets, with consumers willing to invest in premium products that offer superior comfort and longevity.
Blanket trends in China are taking a turn for the better. A 6.9% CAGR is forecast for the country from 2024 to 2034. In major Chinese cities, rapid urbanization has led to the prevalence of compact living spaces, particularly in high rise apartment buildings. Consumers are seeking space saving and multifunctional home furnishings, including blankets, that offer warmth and comfort without taking up excessive space.
Chinese consumers value quality, durability, and longevity when purchasing home textiles and furnishings. There is a preference for blankets made from premium materials and manufactured to high standards of quality and craftsmanship. Manufacturers that offer high quality and durable blankets are likely to appeal to Chinese consumers seeking long lasting bedding solutions.
The blanket market in Japan is poised to expand at a CAGR of 4.3% through 2034. Japanese consumers value aesthetics and design when purchasing home furnishings, including blankets.
Manufacturers offer a wide variety of blankets in contemporary designs, fashionable patterns, and colors to appeal to the tastes of Japanese consumers and complement their home decor styles.
The growth of e-commerce platforms and digital retail channels has transformed the way Japanese consumers shop for bedding products, including blankets. Online shopping offers convenience, accessibility, and a vast selection of products, allowing consumers to explore and purchase blankets from the comfort of their homes. Manufacturers and retailers leverage digital marketing strategies to reach a broader audience and drive sales growth.
The blanket market in Australia is anticipated to expand at a CAGR of 4.0% through 2034. Australia is a popular tourist destination known for its diverse landscapes, natural beauty, and outdoor activities.
The tourism and hospitality industry drives demand for high quality bedding products, including blankets, in hotels, resorts, vacation rentals, and other accommodation facilities. The demand for durable and comfortable blankets for guest accommodations contributes to market growth.
Blankets are essential household items that undergo regular replacement and upgrading cycles. Consumers seek new blankets to replace old blankets, as they wear out or become outdated. The cyclical nature of blanket replacement and upgrading drives recurring sales and sustains market demand over time.
The below table highlights how electric blanket segment is projected to lead the market in terms of product type, and is expected to account for a share of 15.5% in 2024. Based on material type, the wool segment is expected to account for a share of 47.9% in 2024.
Category | Market Share in 2024 |
---|---|
Electric Blanket | 15.5% |
Wool | 47.9% |
Based on product type, the electric blanket segment is expected to continue dominating the blanket market. Consumers are increasingly seeking products that offer comfort and convenience, particularly during colder seasons.
Electric blankets provide warmth and coziness with the added benefit of adjustable heat settings, making them highly desirable for individuals looking to stay warm without excessive layers of bedding.
Electric blankets are perceived as a source of therapeutic warmth, particularly for individuals with conditions such as arthritis, muscle pain, or poor circulation. The ability to control and regulate heat levels in electric blankets can provide targeted relief to specific areas of the body, promoting relaxation and alleviating discomfort.
In terms of material type, the wool segment is expected to continue dominating the blanket market, attributed to several key factors. Wool blankets are renowned for their exceptional thermal insulation properties, providing warmth and comfort in colder climates.
Wool fibers trap air pockets, creating a natural barrier against cold air while allowing moisture to escape, keeping sleepers warm and dry throughout the night. The insulating properties of wool make it a popular choice for winter bedding.
Wool possesses inherent moisture wicking properties that help regulate body temperature and moisture levels during sleep. Wool fibers can absorb moisture vapor from the body and release it into the air, preventing overheating and maintaining a comfortable sleeping environment. The breathability of wool blankets enhances sleep quality by reducing the risk of night sweats and discomfort.
The competitive landscape of the blanket market is characterized by a diverse array of manufacturers, brands, and retailers competing to capture market share and meet the evolving needs and preferences of consumers.
The market encompasses a wide range of blankets, including various types such as electric blankets, fleece blankets, wool blankets, weighted blankets, and luxury blankets, catering to different consumer segments and usage scenarios.
Company Portfolio
Attribute | Details |
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Estimated Market Size in 2024 | US$ 8,732.1 million |
Projected Market Valuation in 2034 | US$ 13,176.4 million |
Value-based CAGR 2024 to 2034 | 4.2% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ million |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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The blanket market is projected to reach a valuation of US$ 8,732.1 Million in 2024.
The blanket industry is set to expand by a CAGR of 4.2% through 2034.
The blanket market is forecast to reach US$ 13,176.4 Million by 2034.
China is expected to be the top performing market, exhibiting a CAGR of 6.9% through 2034.
Wool segment is preferred, and is expected to account for a shared of 47.9% in 2024.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2024 to 2034 5.3.1. Electric Blanket 5.3.2. Regular Blanket 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material Type, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material Type, 2024 to 2034 6.3.1. Wool 6.3.2. Cotton 6.3.3. Polyester 6.3.4. Others 6.4. Y-o-Y Growth Trend Analysis By Material Type, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Material Type, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User, 2024 to 2034 7.3.1. Commercial 7.3.2. Residential 7.4. Y-o-Y Growth Trend Analysis By End User, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By End User, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2024 to 2034 8.3.1. Hypermarkets/Supermarkets 8.3.2. Specialty Stores 8.3.3. Multi-Brand Stores 8.3.4. Independent Stores Retailers 8.3.5. Online Retailers 8.3.6. Others 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Product Type 10.2.3. By Material Type 10.2.4. By End User 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Material Type 10.3.4. By End User 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Product Type 11.2.3. By Material Type 11.2.4. By End User 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Material Type 11.3.4. By End User 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Product Type 12.2.3. By Material Type 12.2.4. By End User 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Material Type 12.3.4. By End User 12.3.5. By Sales Channel 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Product Type 13.2.3. By Material Type 13.2.4. By End User 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Material Type 13.3.4. By End User 13.3.5. By Sales Channel 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Product Type 14.2.3. By Material Type 14.2.4. By End User 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Material Type 14.3.4. By End User 14.3.5. By Sales Channel 14.4. Key Takeaways 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Product Type 15.2.3. By Material Type 15.2.4. By End User 15.2.5. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Material Type 15.3.4. By End User 15.3.5. By Sales Channel 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Product Type 16.2.3. By Material Type 16.2.4. By End User 16.2.5. By Sales Channel 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Product Type 16.3.3. By Material Type 16.3.4. By End User 16.3.5. By Sales Channel 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2023 17.1.2.1. By Product Type 17.1.2.2. By Material Type 17.1.2.3. By End User 17.1.2.4. By Sales Channel 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2023 17.2.2.1. By Product Type 17.2.2.2. By Material Type 17.2.2.3. By End User 17.2.2.4. By Sales Channel 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2023 17.3.2.1. By Product Type 17.3.2.2. By Material Type 17.3.2.3. By End User 17.3.2.4. By Sales Channel 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2023 17.4.2.1. By Product Type 17.4.2.2. By Material Type 17.4.2.3. By End User 17.4.2.4. By Sales Channel 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2023 17.5.2.1. By Product Type 17.5.2.2. By Material Type 17.5.2.3. By End User 17.5.2.4. By Sales Channel 17.6. UK 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2023 17.6.2.1. By Product Type 17.6.2.2. By Material Type 17.6.2.3. By End User 17.6.2.4. By Sales Channel 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2023 17.7.2.1. By Product Type 17.7.2.2. By Material Type 17.7.2.3. By End User 17.7.2.4. By Sales Channel 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2023 17.8.2.1. By Product Type 17.8.2.2. By Material Type 17.8.2.3. By End User 17.8.2.4. By Sales Channel 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2023 17.9.2.1. By Product Type 17.9.2.2. By Material Type 17.9.2.3. By End User 17.9.2.4. By Sales Channel 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2023 17.10.2.1. By Product Type 17.10.2.2. By Material Type 17.10.2.3. By End User 17.10.2.4. By Sales Channel 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2023 17.11.2.1. By Product Type 17.11.2.2. By Material Type 17.11.2.3. By End User 17.11.2.4. By Sales Channel 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2023 17.12.2.1. By Product Type 17.12.2.2. By Material Type 17.12.2.3. By End User 17.12.2.4. By Sales Channel 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2023 17.13.2.1. By Product Type 17.13.2.2. By Material Type 17.13.2.3. By End User 17.13.2.4. By Sales Channel 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2023 17.14.2.1. By Product Type 17.14.2.2. By Material Type 17.14.2.3. By End User 17.14.2.4. By Sales Channel 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2023 17.15.2.1. By Product Type 17.15.2.2. By Material Type 17.15.2.3. By End User 17.15.2.4. By Sales Channel 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2023 17.16.2.1. By Product Type 17.16.2.2. By Material Type 17.16.2.3. By End User 17.16.2.4. By Sales Channel 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2023 17.17.2.1. By Product Type 17.17.2.2. By Material Type 17.17.2.3. By End User 17.17.2.4. By Sales Channel 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2023 17.18.2.1. By Product Type 17.18.2.2. By Material Type 17.18.2.3. By End User 17.18.2.4. By Sales Channel 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2023 17.19.2.1. By Product Type 17.19.2.2. By Material Type 17.19.2.3. By End User 17.19.2.4. By Sales Channel 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2023 17.20.2.1. By Product Type 17.20.2.2. By Material Type 17.20.2.3. By End User 17.20.2.4. By Sales Channel 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2023 17.21.2.1. By Product Type 17.21.2.2. By Material Type 17.21.2.3. By End User 17.21.2.4. By Sales Channel 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2023 17.22.2.1. By Product Type 17.22.2.2. By Material Type 17.22.2.3. By End User 17.22.2.4. By Sales Channel 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2023 17.23.2.1. By Product Type 17.23.2.2. By Material Type 17.23.2.3. By End User 17.23.2.4. By Sales Channel 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Product Type 18.3.3. By Material Type 18.3.4. By End User 18.3.5. By Sales Channel 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Pendleton Woolen Mills 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. New Zealand Wool Blankets Ltd. 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. Faribault Woolen Mill Co. 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. Biddeford Blankets LLC 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Hudson’s Bay Company, Boll & Branch Co. 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. American Company 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. Shanghai Easun Group 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Medline Industries Inc. 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. Kanata Company 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. Morphy Richards Ltd. 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 19.1.11. Beurer GmbH 19.1.11.1. Overview 19.1.11.2. Product Portfolio 19.1.11.3. Profitability by Market Segments 19.1.11.4. Sales Footprint 19.1.11.5. Strategy Overview 19.1.11.5.1. Marketing Strategy 19.1.11.5.2. Product Strategy 19.1.11.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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