Plush Blanket Market

2016-2020 Global Plush Blanket Market Outlook Compared to 2021-2031 Forecast

Demand for plush blankets grew at 5.5% CAGR between 2016 and 2020. The COVID-19 outbreak  dampened sales prospects due to restrictions in movement and disrupted supply chains.

The temporary shutdown of stores and hypermarkets has resulted in a paradigm shift towards online retail. To comply with social distancing norms, customers resorted to making purchase online, rather than visiting brick and mortar stores.

Production of plush blankets was also hampered to an extent due to restricted supply of raw material. However, recovery of the plush blankets market is on cards as it has been predicted to grow year-over-year by 5.2% between 2020 and 2021, and the trend is projected to continue over the forecast period.

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What are the Key Trends Driving Sales of Plush Blankets?

Plush blankets are increasingly getting popular among consumers as they offer comfort and optimal protection from cold. Increasing popularity of plush blankets is likely to propel growth of the market during the forecast period.

These blankets offer softness, a luxurious appeal and coziness to users. Due to their texture and visual appeal, plus blankets are also being used as homedecor, fashion and lifestype product.

Demand for plush blankets is expected to increase at a 5.4% CAGR, owing to increasing end-use applications and changing lifestyle of people across the globe.

Why is Consumer Preference Shifting Towards Sustainable Blankets?

Rising awareness about side effects of conventional blankets or blankets made with toxic chemicals and synthetic dyes is compelling consumers to prefer blankets made from organic materials.  

Consumers are getting more inclined towards sustainable products to avoid unwanted environmental effects and minimize landfills. In reposnse to this, plush brlanket brands are remodified their product portfolios by adding eco-friendly plush blanket in their offerings.

For instance, Bare Home, an American brand, is offering premium sherpa plush blanket. This blanket is made from non-toxic, hypoallergenic premium materials that are OEKO-TEX certified. The company claims the blanket to be free of harmful chemicals, and skin-friendly. These developments are expected to continue providing tailwinds to plush blanket sales over the forecast period.

Country-wise Insights

How will Plush Blanket Sales Fare Across Russia?

As per FMI’s analysis, Russia is projected to emerge as an attractive plush blanket market, expanding at a 4.3% CAGR during the forecast period. Russia is a country the temperature is very low, thus demand for plush blankets among consumers in Russia is comparatively higher as plush blankets are lush and soft.

In addition to this, incidence of frostbite and hypothermia during winters is high in Russia. As a result, plush blankets are being prefereed by consumers as they are lightweight and protect the body from harsh temperature indoors.

Plush blankets are anti-pilling, hypoallergenic, wrinkle-free, and do not shed. These benefits are expected to boost sales of plush blankets in Russia over the forecast period.

How will be the Demand Outlook for plus Blankets in the U.S.?

Sales of plush bankets in the u.S. are projecte d to grow at a 4.1% CAGR over the assessment period. As per the National Association of REALTORS®, 5.64 million houses were sold in America in 2020. Also, with rapidly evolving lifestyle pattenrs and urbanization, the possession of the houses is growing in the U.S. This is expected to propel sales of plush blankets in the residential sector.

The pandemic and rise in remote work culture has encouraged people to indulge in household redecoration in the U.S. This, in turn is spurring  demand for house decoration products, bedding products including plush blankets in the U.S., and the trend is expected to continue over the forecast period.

How will the Plush Blanket Market Expand Across India?

India is expected to account for 31.5% of the South Asia plush blanket market share in 2021.

Increasing infrastructural development in the country is paving ways for investments in the hospitality sector, mainly in hotels and resorts. Many international chains of hotels are expanding their presence in India, which is expected to propel sales of plush blankets in the commercial segment in India over the assessment period.

Category-wise Insights

Why is Demand for Plush blankets in the Residential Sector Rising? 

Based on end-use, the residential sector is projected to account for 30.9% of the total plush blanket market share in 2021. Rapidly enhancing real estate industry is likely to fuel growth of the plush blankets market. 

The availability of luxury and premium bedding in the residential sector is ramping up sales of plush blankets. Furthermore, good homedecor helps individuals to improve their hospitality and increases motivation and interest while working from home. 

Plush blankets also provide premium and fancy bedding support, along with aesthetic pleasure to consumers.

Which Size of Plush Blankets is Most Preferred?

In terms of size of plush blankets, demand for queen size plush blankets is expected to rise at 5.3% CAGR over the forecast period. A queen size plush blanket is 60” wide and 80” long, and is widely preferred as most people already own queen bedding and accessories. Also, these blankets are easy to handle and comfortable to share.

Sales of Plush Blankets through Online Channels to Gain Traction

In terms of sales channel, sales of plush blankets via online channels are expected to increase at a 8.3% CAGR through 2031. This digital transition is largely driven by millennials. The market for the plush blanket is expected to grow as internet penetration rises and online supply channels such as Amazon and Walmart expand. Superior convenience and the availability of a wide variety of products is one of the major factors driving sales of plush blankets through online channels.

Competitive Landscape

Leading players operating in the global plush blanket market are focusing on intensive research and development for launching innovative products and services in the market. Furthermore, prominent players are aiming at strategic collaborations with regional distributors and end-users to strengthen their presence in the market.

For instance:

• In March 2021, Bed Bath & Beyond launched a new collection called Nestwell. The collection features both cosy bedding and bath essentials. For an ultra-soothing sleep, it includes everything from duvet covers and sheet sets to pillows and blankets.

Scope of Report

Key Questions Answered in the Report

• What is the current plush blanket market value?

  The global plush blanket market reached a valuation of US$ 418.8 Mn in 2021.

• At what rate did the global plush blanket market grow between 2016 and 2020?

  The global plush blanket market grew at a sluggish 5.5% CAGR between 2016 and 2020.

• What are the key trends driving plush blanket sales?

  Shifting consumer preference towards more sustainable products, increasing westernization in emerging markets and double-sided softness are some factors that are driving sales of plush blankets in the market.

• Who are the leading players in the global plush blanket market?

  Leading players operating in the global plush blanket market comprise L.L.Bean Inc., Bed Bath & Beyond Inc., American Blanket Company., Sunbeam Products, Inc., Home Depot Product Authority, LLC., and Bare Home among others.

• What will be the demand outlook for the North America plush blanket market?

  The North American plush blanket market is projected to grow at a 4.0% CAGR over the forecast period.

• What is the market share of the leading players operating in the plush blanket market?

  Leading players in the global plush blanket market are estimated to account for approximately ~25%-30% of the total market share.

• What is the plush blanket demand outlook for Europe?

  The plush blanket market in Europe is anticipated to expand at a 5.0% CAGR over the forecast period.

• What is the current market share of Japan in the global plush blanket market?

  Japan will account for 33.6% of the total plush blanket market share in 2021.

Plush Blanket Market by Category

By End-Use:

• Residential
• Commercial

By Type:

• Twin
• Twin XL
• Full
• Queen
• King

By Sales Channel:

• Direct Sales
• Hypermarkets/ Supermarkets
• Specialty Stores
• Online retailing
• Convenience Stores

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa