The anticipated size of the global plush blanket market in 2022 was close to USD 441.1 million. Over the projection period, plush blanket sales are expected to surpass 21,698 000 units, with the United States, the United Kingdom, as well as India emerging as major plush blanket manufacturers. It is thus anticipated to have produced USD 787 million by 2033, alongside a CAGR of 5.4% from 2023 to 2033.
Consumer interest in these items is growing as a result of new fabric developments and product introductions. For example, a good soft throw blanket for cuddling on the sofa, bed, theater, or park is the Decora Home Soft - Ultra Plush Pattern Block Throw, which was released by Decora Home in June 2019.
With the development of many types of textiles that are soft and also snug at the same time, cozy wraps and blankets that are easy to pack, wash, and thus travel with are now available. Throws were once used as scarves by women to cover oneself during the winter, but they are today utilized in a variety of ways, such as for bedding, home décor, and lifestyle or even fashion items. Customers have been drawn to the development of the plush blanket as a soft throw because it serves as a lovely decorative item that enhances the attractiveness of the area in addition to providing warmth.
| Report Attribute | Details |
|---|---|
| Estimated Market Value (2022) | USD 441.1 million |
| Expected Market Value (2023) | USD 464.9 million |
| Projected Forecast Value (2033) | USD 787 million |
| Anticipated Growth Rate (2023 to 2033) | 5.4% CAGR |
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Demand for plush blankets grew at a 4.6% CAGR between 2018 and 2022. The COVID-19 outbreak dampened sales prospects due to restrictions in movement and disrupted supply chains.
The temporary shutdown of stores and hypermarkets has resulted in a paradigm shift towards online retail. Customers resorted to making purchase online, rather than visiting brick and mortar stores to comply with social distancing norms.
Production of plush blankets was also hampered to an extent due to restricted supply of raw material. Recovery of the plush blankets market is on cards as it has been predicted to grow year-over-year by 5.2% between 2021 and 2022, and the trend is projected to continue over the forecast period.
Consumer Preference Shifting Towards Sustainable Blankets
Rising awareness about side effects of conventional blankets or blankets made with toxic chemicals and synthetic dyes is compelling consumers to prefer blankets made from organic materials.
Consumers are getting more inclined towards sustainable products to avoid unwanted environmental effects and minimize landfills. In response to this, plush blanket brands are remodified their product portfolios by adding eco-friendly plush blanket in their offerings.
For instance, Bare Home, an American brand, is offering premium sherpa plush blanket. This blanket is made from non-toxic, hypoallergenic premium materials that are OEKO-TEX certified. The company claims the blanket to be free of harmful chemicals, and skin-friendly. These developments are expected to continue providing tailwinds to plush blanket sales over the forecast period.
Comfort along with Optimal Protection of these Blankets to aid Growth
Plush blankets are increasingly getting popular among consumers as they offer comfort and optimal protection from cold. Increasing popularity of plush blankets is likely to propel growth of the market during the forecast period.
These blankets offer softness, a luxurious appeal and coziness to users. Due to their texture and visual appeal, plus blankets are also being used as home decor, fashion and lifestyle product. Demand for plush blankets is expected to increase at a 5.4% CAGR, owing to increasing end-use applications and changing lifestyle of people across the globe.
Increasing Real-estate Business will propel the Demand for Plush Blankets
Based on end-use, the residential sector is projected to account for 31% of the total plush blanket market share in 2022. Rapidly enhancing real estate industry is likely to fuel growth of the plush blankets market.
The availability of luxury and premium bedding in the residential sector is ramping up sales of plush blankets. Good home decor helps individuals to improve their hospitality and increases motivation and interest while working from home. Plush blankets also provide premium and fancy bedding support, along with aesthetic pleasure to consumers.
Twin Blankets are Gaining Immense Traction during the Forecast Period
In terms of size of plush blankets, demand for twin size plush blankets is expected to rise at a 5.2% CAGR over the forecast period and had previously gained a 19.1% share in 2022.
A twin size plush blanket is 60” wide and 80” long, and is widely preferred as most people already own queen bedding and accessories. These blankets are easy to handle and comfortable to share.
Sales of Plush Blankets through Online Channels to Gain Traction
In terms of sales channel, sales of plush blankets via online channels are expected to increase at a 7.2% CAGR through 2033. This digital transition is largely driven by millennials.
The market for the plush blanket is expected to grow as internet penetration rises and online supply channels such as Amazon and Walmart expand. Superior convenience and the availability of a wide variety of products is one of the major factors driving sales of plush blankets through online channels.
The Demand is Expected to Bolster Owing to the Extreme Low Regional Temperature
As per FMI’s analysis, Russia is projected to emerge as an attractive plush blanket market, expanding at a 4.8% CAGR during the forecast period. Russia is a country the temperature is very low, thus demand for plush blankets among consumers in Russia is comparatively higher as plush blankets are lush and soft.
Incidence of frostbite and hypothermia during winters is high in Russia. Plush blankets are being preferred by consumers as they are lightweight and protect the body from harsh temperature indoors.
Plush blankets are anti-pilling, hypoallergenic, wrinkle-free, and do not shed. These benefits are expected to boost sales of plush blankets in Russia over the forecast period.
Increasing Urbanization is anticipated to Increase the Overall Sales
Sales of plush blankets in the United States are projected to grow at a 4.9% CAGR over the assessment period. In 2022, the region gained a 33.7% market share. As per the National Association of REALTORS®, 5.64 million houses were sold in America in 2020. The possession of the houses is growing in the United States with rapidly evolving lifestyle patterns and urbanization. This is expected to propel sales of plush blankets in the residential sector.
The pandemic and rise in remote work culture has encouraged people to indulge in household redecoration in the United States. This, in turn is spurring demand for house decoration products, bedding products including plush blankets in the United States, and the trend is expected to continue over the forecast period.
Hospitality Sector is Giving Rise to the Increased Sales of these Blankets
India is expected garner a rapidly increasing CAGR of 10.1% from 2023 to 2033. Increasing infrastructural development in the country is paving ways for investments in the hospitality sector, mainly in hotels and resorts.
Many international chains of hotels are expanding their presence in India, which is expected to propel sales of plush blankets in the commercial segment in India over the assessment period.
Leading players operating in the global plush blanket market are focusing on intensive research and development for launching innovative products and services in the market. Furthermore, prominent players are aiming at strategic collaborations with regional distributors and end-users to strengthen their presence in the market.
The key players in this market include:
Some of the products being launched by the key players are:
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 5.4% from 2022 to 2032 |
| Market value in 2023 | USD 464.9 million |
| Market value in 2033 | USD 787 million |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | USD million for value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Type, End-use, Sales Channel, Region |
| Regions Covered | North America; Latin America; Europe; Asia Pacific; Middle East and Africa |
| Key Countries Profiled | United States, Canada, Mexico, Brazil, Germany, United Kingdom, France, Spain, Italy, Japan, China, Singapore, Thailand, Indonesia, Israel, GCC countries, South Africa, Australia, New Zealand |
| Key Companies Profiled | L.L.Bean Inc.; Bed Bath & Beyond Inc.; American Blanket Company.; Sunbeam Products, Inc.; Home Depot Product Authority, LLC.; Bare Home; Utopia Deals; FleecePro; Plush Addict; Shannon Fabrics Inc.; Robert Kaufman Fabrics |
| Customization & Pricing | Available on Request |
The market is estimated to reach USD 787 million by 2033.
The United States and India dominate the global market.
The market secured a CAGR of 4.6% from 2018 to 2022.
Increasing lifestyle inflation in the way consumers spend on relaxation.
The United States is projected to emerge as a lucrative market.
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Plush Blanket Market
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