The anticipated size of the global plush blanket market in 2022 was close to US$ 441.1 million. Over the projection period, plush blanket sales are expected to surpass 21,698 000 units, with the United States, the United Kingdom, as well as India emerging as major plush blanket manufacturers. It is thus anticipated to have produced US$ 787 million by 2033, alongside a CAGR of 5.4% from 2023 to 2033.
Consumer interest in these items is growing as a result of new fabric developments and product introductions. For example, a good soft throw blanket for cuddling on the sofa, bed, theater, or park is the Decora Home Soft - Ultra Plush Pattern Block Throw, which was released by Decora Home in June 2019.
With the development of many types of textiles that are soft and also snug at the same time, cozy wraps and blankets that are easy to pack, wash, and thus travel with are now available. Throws were once used as scarves by women to cover oneself during the winter, but they are today utilized in a variety of ways, such as for bedding, home décor, and lifestyle or even fashion items. Customers have been drawn to the development of the plush blanket as a soft throw because it serves as a lovely decorative item that enhances the attractiveness of the area in addition to providing warmth.
| Report Attribute | Details |
|---|---|
| Estimated Market Value (2022) | US$ 441.1 million |
| Expected Market Value (2023) | US$ 464.9 million |
| Projected Forecast Value (2033) | US$ 787 million |
| Anticipated Growth Rate (2023 to 2033) | 5.4% CAGR |
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Demand for plush blankets grew at a 4.6% CAGR between 2018 and 2022. The COVID-19 outbreak dampened sales prospects due to restrictions in movement and disrupted supply chains.
The temporary shutdown of stores and hypermarkets has resulted in a paradigm shift towards online retail. Customers resorted to making purchase online, rather than visiting brick and mortar stores to comply with social distancing norms.
Production of plush blankets was also hampered to an extent due to restricted supply of raw material. Recovery of the plush blankets market is on cards as it has been predicted to grow year-over-year by 5.2% between 2021 and 2022, and the trend is projected to continue over the forecast period.
Consumer Preference Shifting Towards Sustainable Blankets
Rising awareness about side effects of conventional blankets or blankets made with toxic chemicals and synthetic dyes is compelling consumers to prefer blankets made from organic materials.
Consumers are getting more inclined towards sustainable products to avoid unwanted environmental effects and minimize landfills. In response to this, plush blanket brands are remodified their product portfolios by adding eco-friendly plush blanket in their offerings.
For instance, Bare Home, an American brand, is offering premium sherpa plush blanket. This blanket is made from non-toxic, hypoallergenic premium materials that are OEKO-TEX certified. The company claims the blanket to be free of harmful chemicals, and skin-friendly. These developments are expected to continue providing tailwinds to plush blanket sales over the forecast period.
Comfort along with Optimal Protection of these Blankets to aid Growth
Plush blankets are increasingly getting popular among consumers as they offer comfort and optimal protection from cold. Increasing popularity of plush blankets is likely to propel growth of the market during the forecast period.
These blankets offer softness, a luxurious appeal and coziness to users. Due to their texture and visual appeal, plus blankets are also being used as home decor, fashion and lifestyle product. Demand for plush blankets is expected to increase at a 5.4% CAGR, owing to increasing end-use applications and changing lifestyle of people across the globe.
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Increasing Real-estate Business will propel the Demand for Plush Blankets
Based on end-use, the residential sector is projected to account for 31% of the total plush blanket market share in 2022. Rapidly enhancing real estate industry is likely to fuel growth of the plush blankets market.
The availability of luxury and premium bedding in the residential sector is ramping up sales of plush blankets. Good home decor helps individuals to improve their hospitality and increases motivation and interest while working from home. Plush blankets also provide premium and fancy bedding support, along with aesthetic pleasure to consumers.
Twin Blankets are Gaining Immense Traction during the Forecast Period
In terms of size of plush blankets, demand for twin size plush blankets is expected to rise at a 5.2% CAGR over the forecast period and had previously gained a 19.1% share in 2022.
A twin size plush blanket is 60” wide and 80” long, and is widely preferred as most people already own queen bedding and accessories. These blankets are easy to handle and comfortable to share.
Sales of Plush Blankets through Online Channels to Gain Traction
In terms of sales channel, sales of plush blankets via online channels are expected to increase at a 7.2% CAGR through 2033. This digital transition is largely driven by millennials.
The market for the plush blanket is expected to grow as internet penetration rises and online supply channels such as Amazon and Walmart expand. Superior convenience and the availability of a wide variety of products is one of the major factors driving sales of plush blankets through online channels.
The Demand is Expected to Bolster Owing to the Extreme Low Regional Temperature
As per FMI’s analysis, Russia is projected to emerge as an attractive plush blanket market, expanding at a 4.8% CAGR during the forecast period. Russia is a country the temperature is very low, thus demand for plush blankets among consumers in Russia is comparatively higher as plush blankets are lush and soft.
Incidence of frostbite and hypothermia during winters is high in Russia. Plush blankets are being preferred by consumers as they are lightweight and protect the body from harsh temperature indoors.
Plush blankets are anti-pilling, hypoallergenic, wrinkle-free, and do not shed. These benefits are expected to boost sales of plush blankets in Russia over the forecast period.
Increasing Urbanization is anticipated to Increase the Overall Sales
Sales of plush blankets in the United States are projected to grow at a 4.9% CAGR over the assessment period. In 2022, the region gained a 33.7% market share. As per the National Association of REALTORS®, 5.64 million houses were sold in America in 2020. The possession of the houses is growing in the United States with rapidly evolving lifestyle patterns and urbanization. This is expected to propel sales of plush blankets in the residential sector.
The pandemic and rise in remote work culture has encouraged people to indulge in household redecoration in the United States. This, in turn is spurring demand for house decoration products, bedding products including plush blankets in the United States, and the trend is expected to continue over the forecast period.
Hospitality Sector is Giving Rise to the Increased Sales of these Blankets
India is expected garner a rapidly increasing CAGR of 10.1% from 2023 to 2033. Increasing infrastructural development in the country is paving ways for investments in the hospitality sector, mainly in hotels and resorts.
Many international chains of hotels are expanding their presence in India, which is expected to propel sales of plush blankets in the commercial segment in India over the assessment period.
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Leading players operating in the global plush blanket market are focusing on intensive research and development for launching innovative products and services in the market. Furthermore, prominent players are aiming at strategic collaborations with regional distributors and end-users to strengthen their presence in the market.
The key players in this market include:
Some of the products being launched by the key players are:
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 5.4% from 2022 to 2032 |
| Market value in 2023 | US$ 464.9 million |
| Market value in 2033 | US$ 787 million |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | USD million for value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization & Pricing | Available on Request |
The market is estimated to reach US$ 787 million by 2033.
The United States and India dominate the global market.
The market secured a CAGR of 4.6% from 2018 to 2022.
Increasing lifestyle inflation in the way consumers spend on relaxation.
The United States is projected to emerge as a lucrative market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-Use, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-Use, 2023 to 2033 5.3.1. Residential 5.3.2. Commercial 5.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033 6.3.1. Twin 6.3.2. Twin XL 6.3.3. Full 6.3.4. Queen 6.3.5. King 6.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 7.3.1. Direct Sales 7.3.2. Hypermarkets/ Supermarkets 7.3.3. Specialty Stores 7.3.4. Online retailing 7.3.5. Convenience Stores 7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By End-Use 9.2.3. By Type 9.2.4. By Sales Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By End-Use 9.3.3. By Type 9.3.4. By Sales Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By End-Use 10.2.3. By Type 10.2.4. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By End-Use 10.3.3. By Type 10.3.4. By Sales Channel 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. U.K. 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By End-Use 11.2.3. By Type 11.2.4. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By End-Use 11.3.3. By Type 11.3.4. By Sales Channel 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By End-Use 12.2.3. By Type 12.2.4. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By End-Use 12.3.3. By Type 12.3.4. By Sales Channel 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By End-Use 13.2.3. By Type 13.2.4. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By End-Use 13.3.3. By Type 13.3.4. By Sales Channel 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. U.S. 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By End-Use 14.1.2.2. By Type 14.1.2.3. By Sales Channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By End-Use 14.2.2.2. By Type 14.2.2.3. By Sales Channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By End-Use 14.3.2.2. By Type 14.3.2.3. By Sales Channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By End-Use 14.4.2.2. By Type 14.4.2.3. By Sales Channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By End-Use 14.5.2.2. By Type 14.5.2.3. By Sales Channel 14.6. U.K. 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By End-Use 14.6.2.2. By Type 14.6.2.3. By Sales Channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By End-Use 14.7.2.2. By Type 14.7.2.3. By Sales Channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By End-Use 14.8.2.2. By Type 14.8.2.3. By Sales Channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By End-Use 14.9.2.2. By Type 14.9.2.3. By Sales Channel 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By End-Use 14.10.2.2. By Type 14.10.2.3. By Sales Channel 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By End-Use 14.11.2.2. By Type 14.11.2.3. By Sales Channel 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By End-Use 14.12.2.2. By Type 14.12.2.3. By Sales Channel 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By End-Use 14.13.2.2. By Type 14.13.2.3. By Sales Channel 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By End-Use 14.14.2.2. By Type 14.14.2.3. By Sales Channel 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By End-Use 14.15.2.2. By Type 14.15.2.3. By Sales Channel 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By End-Use 14.16.2.2. By Type 14.16.2.3. By Sales Channel 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By End-Use 14.17.2.2. By Type 14.17.2.3. By Sales Channel 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By End-Use 14.18.2.2. By Type 14.18.2.3. By Sales Channel 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By End-Use 14.19.2.2. By Type 14.19.2.3. By Sales Channel 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By End-Use 14.20.2.2. By Type 14.20.2.3. By Sales Channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By End-Use 15.3.3. By Type 15.3.4. By Sales Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. L.L.Bean Inc. 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Bed Bath & Beyond Inc. 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. American Blanket Company. 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Sunbeam Products, Inc. 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Home Depot Product Authority, LLC. 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Bare Home 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Utopia Deals 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. FleecePro 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Plush Addict 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Shannon Fabrics Inc. 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 16.1.11. Robert Kaufman Fabrics 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.11.5.2. Product Strategy 16.1.11.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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Plush Blanket Market
