Analytical Study of Mobile Phone Accessory Sales in Japan from (2023 to 2033)

Mobile phone accessory products are highly sought after in Japan, especially in Kanto and Tohoku. Mobile phone accessory sales in Japan are expected to increase at a CAGR of 5.3% through 2033. The mobile phone accessory in Japan industry is expected to expand rapidly. A US$ 4,238.5 million valuation is expected in 2023.

Many factors are contributing to the growth of the mobile phone accessory industry. As the world's connectivity grows and wireless electronic devices become more popular, the use of mobile devices has increased as well. A rise in sales of wireless gadgets, the development of gaming accessory, and advances in mobile phone adapters are driving Japan’s mobile phone accessory business.

Key Insights that Boost the Sales of Mobile Phone Accessory in Japan

  • Fast-charging accessory products have become increasingly popular as smartphone batteries continue to drain. Chargers and power banks are continuously improving in speed and efficiency.
  • Increasing numbers of remote workers and virtual meetings are creating a demand for high-quality audio accessory, including noise-cancelling headphones and earbuds businesses.
  • Protective cases and screen protectors designed specifically for foldable smartphones will have a niche business opportunity in the era of foldable smartphones.
  • A high demand will exist for mobile phone accessory that are cost-effective and serviceable.
  • Sales of high-end products and premium accessory are expected to expand in the future.
Attributes Details
Industry Size of Japan in 2023 US$ 4,238.5 million
Expected Industry Size of Japan in 2033 US$ 7,105.8 million
Forecasted CAGR between 2023 to 2033 5.3%

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Key Trends Influencing Demand for Mobile Phone Accessory in Japan

  • Increasing online business and multiple brands in Japan will boost mobile phone accessory sales.
  • Mobile phones are expected to achieve sales growth in the future as innovation, creativity, and on-trend designs become more popular.
  • Mobile accessory companies are increasingly focusing on eco-friendly materials and packaging.
  • The increasing awareness of environmental issues and concerns is leading consumers to seek out sustainable and biodegradable products.
  • The development of smart accessory and increased customization are expected to increase consumer interest in the future.

Comparative View of Adjacent Japan Mobile Phone Accessory Ecosystems

Based on the table below, a comparison will be made between the mobile phone accessory industry in South Korea and the mobile phone accessory industry in Western Europe.

Japan Mobile Phone Accessory Landscape:

Attributes Details
Forecast CAGR between 2023 to 2033 5.3%
Industry Size in 2023 US$ 7,105.8 million
Key Trends
  • Innovation and technologies will expand demand for these products.
Key Opportunities
  • Smart and AI integrated accessory will gain traction in future.

South Korea Mobile Phone Accessory Sales Analysis:

Attributes Details
Forecast CAGR between 2023 to 2033 8.8%
Industry Size in 2023 US$ 7,614.7 million
Key Trends
  • A surge in remote work and home office accessory will lead to a rise in demand.
Key Opportunities
  • Increased demand for gaming and customized accessory to provide lucrative opportunities.

Western Europe Mobile Phone Accessory Demand Forecast:

Attributes Details
Forecast CAGR between 2023 to 2033 4%
Industry Size in 2023 US$ 36,858.9 million
Key Trends
  • Photographic accessory and imaging are key trends.
Key Opportunities
  • Selling refurbished products and e-commerce sales to provide business opportunities.
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Category wise insights

Technologies and Fast Charging Devices will contribute to Sustainable Development

With the growing popularity of smartphones, battery demand is expected to rise. Consumers often prefer Smartphones with higher battery capacities and longer battery life. The demand for newer, more efficient batteries may increase as phone batteries become more advanced. A share of 10.4% is anticipated for batteries in 2023.

Faster charging, longer life spans, and improved energy density are among the features that can increase the demand for phones with batteries that are equipped with these characteristics. Due to the gradual degeneration of the batteries in phones with time, many consumers prefer to buy a new phone instead of replacing the old batteries. Aftermarket batteries have therefore become increasingly popular.

The awareness of consumers regarding environmental issues can also play a role in affecting their demand for batteries. The majority of consumers may choose to purchase phones that have environmentally friendly batteries or batteries that last longer. The regulations governing battery safety, recycling, and disposal can affect end-of-life considerations for mobile devices. Increasing concerns about safety and the adoption of greener batteries will lead to a rise in demand for batteries in the future.

Blister Packs will continue to lead the Way in Mobile Phone Accessory

The blister packs guard against damage when transporting and storing accessory for mobile phones, such as earphones, chargers, phone cases, and screen protectors. This ensures that products are delivered in pristine condition to customers. A growing e-commerce industry and the rise of logistics businesses are expected to fuel demand in the future.

Retailers display mobile phone accessory in blister packs to make them more attractive and organized. The clear display of products makes it easier for customers to make informed purchasing decisions. A rising number of frauds and defective products will increase demand for these packages.

As a tamper-resistant packaging, blister packs protect the accessory from being tampered with or damaged. In addition to branding and marketing, blister packs can help manufacturers promote their products. Packaging can be customized with information about the product, branding elements, and logos, which enhances the overall appeal of the packaging.

Region-wise Insights

Marketing Trends to Boost Demand for Mobile Phone Accessory in Kanto

Depending on the popularity of a particular smartphone model, accessory can be in high demand. As accessory are often designed specifically for certain phones, new phone releases often boost the demand for compatible accessory. Demand for these accessory will continue to grow as manufacturers expand production.

Seasonal discounts and sales will further expand sales for these products. The marketing efforts of accessory manufacturers and retailers, including advertising and promotions, can have a significant impact on consumer purchases. Events such as social gatherings and sports tournaments will also contribute to the growth of demand.

Rising Demand for Customization and Online Sales to Drive Mobile Phone Accessory in Tohoku

Smartphone adoption is expected to increase over the next few years, along with a growing demand for more personalized accessory. Many residents of Tohoku enjoy personalizing their smartphones with trendy, stylish accessory as they enjoy the fashion-forward culture of the area. The products include screen protectors, phone cases, and pop sockets in unique colours and designs.

Tohoku is a hub for technology and innovation, and consumers are constantly on the lookout for the latest gadgets and accessory. As a result, mobile phone accessory become more advanced and innovative. Travellers often need mobile phone accessory to stay connected and navigate Tohoko. As a result demand for power banks, chargers and headphones will rise in demand. Residents and tourists alike are inclined to shop online in Tohoko, thereby driving demand for mobile phone accessory.

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Competitive Landscape

A mix of established players and innovative startups characterizes Japan’s mobile phone accessory business. Industry leaders like Anker, SoftBank, Sony, and Uniqlo have developed sophisticated accessory that are defining the industry.

The competitive workforce management environment has continued to evolve over the past few years, as companies place a major emphasis on designing products based on consumer needs and, offering a variety of products to meet diverse needs within the dynamic Japanese business environment.

Product Portfolio

  • SoftBank Group, mobile phone accessory are a business of SoftBank, a Japanese telecommunications giant. Stores in their chain offer a wide variety of accessory.
  • Sony is a leading global conglomerate that specializes in high-tech products, consumer electronics, and entertainment. Besides mobile devices, they sell a variety of accessory for mobile phones.
  • Panasonic develops mobile phone accessory such as power banks, headphones, and wireless charging pads.

Some of the Important Players offering Mobile Phone Accessory in Japan

  • Anker
  • SoftBank
  • Sony
  • Uniqlo
  • au by KDDI
  • Y!mobile
  • BIC Camera
  • Big Camer

Scope of the Report

Attributes Details
Estimated Industry Size in 2023 US$ 4,238.5 million
Projected Industry Valuation in 2033 US$ 7,105.8 million
Value-based CAGR 2023 to 2033 5.3%
Historical Analysis of the Mobile Phone Accessory in Japan 2018 to 2022
Demand Forecast for Mobile Phone Accessory in Japan 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Mobile Phone Accessory in Japan Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Countries Analyzed While Studying Opportunites in Mobile Phone Accessory in Japan
  • Kanto
  • Kyushu & Okinawa
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan
Key Companies Profiled
  • Anker
  • SoftBank
  • Sony
  • Uniqlo
  • au by KDDI
  • Y!mobile
  • BIC Camera
  • Big Camera

Key Segments

By Product Type:

  • Power Banks
  • Batteries
  • Chargers
    • Wired
    • Wireless
  • Protective Cases & Covers
  • Headsets
  • Portable Speakers
  • Memory Cards
  • Data Cables
  • Mount & Stands
  • Selfie Stick
  • Others (Stylus Pen)

By Packaging Type:

  • Folding Cartons
  • Clear View Boxes
  • Pouches & Bags
  • Clamshells
  • Blister Packs
  • Trays

By Sales Category:

  • By Brands
  • By 3rd Parties
  • By White Labels/No Name Brands

By Price Range:

  • Premium (Above US$ 50)
  • Mid (US$20-US$50)
  • Low (Below US$20)

By Sales Channel:

  • Retail Outlets
  • Electronic Stores
  • Franchise Outlets
  • Exclusive Stores
  • E-Commerce

By Region:

  • Kanto
  • Kyushu & Okinawa
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

What is the industry size for mobile phone accessory in Japan?

The mobile phone accessory landscape in Japan is poised to reach US$ 4,238.5 million by 2023.

What is the expected value share of mobile phone accessory in Japan by 2033?

In 2033, the total value of mobile phone accessory in Japan will reach US$ 7,105.8 million.

What is the anticipated growth rate of mobile phone accessory in Japan?

A 5.3% CAGR is expected for mobile phone accessory in Japan from 2023 to 2033.

Which product type is likely to dominate mobile phone accessory in Japan?

Batteries are likely to dominate the mobile phone accessory industry in Japan.

Table of Content

1. Executive Summary

    1.1. Japan Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Packaging Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Packaging Type, 2023 to 2033

        5.3.1. Blister Packs

        5.3.2. Clamshells

        5.3.3. Clear View Boxes

        5.3.4. Folding Cartons

        5.3.5. Pouches & Bags

        5.3.6. Trays

    5.4. Y-o-Y Growth Trend Analysis By Packaging Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Packaging Type, 2023 to 2033

6. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Price Range

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price Range, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price Range, 2023 to 2033

        6.3.1. Low

        6.3.2. Mid

        6.3.3. Premium

    6.4. Y-o-Y Growth Trend Analysis By Price Range, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Price Range, 2023 to 2033

7. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        7.3.1. Batteries

        7.3.2. Chargers

            7.3.2.1. Wired

            7.3.2.2. Wireless

        7.3.3. Data Cables

        7.3.4. Headsets

        7.3.5. Memory Cards

        7.3.6. Mount & Stands

        7.3.7. Portable Speakers

        7.3.8. Power Banks

        7.3.9. Protective Cases & Covers

        7.3.10. Selfie Sticks

    7.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

8. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Category

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Category, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Category, 2023 to 2033

        8.3.1. 3rd Parties

        8.3.2. Brands

        8.3.3. White Labels/No Name Brands

    8.4. Y-o-Y Growth Trend Analysis By Sales Category, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Category, 2023 to 2033

9. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        9.3.1. E-commerce

        9.3.2. Electronic Stores

        9.3.3. Exclusive Stores (Branded Stores)

        9.3.4. Franchise Outlets

        9.3.5. Retail Outlets (Multi-Brand Outlets)

    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

10. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        10.3.1. Kanto

        10.3.2. Chubu

        10.3.3. Kinki

        10.3.4. Kyushu & Okinawa

        10.3.5. Tohoku

        10.3.6. Rest of Japan

    10.4. Market Attractiveness Analysis By Region

11. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Packaging Type

        11.2.2. By Price Range

        11.2.3. By Product Type

        11.2.4. By Sales Category

        11.2.5. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Packaging Type

        11.3.2. By Price Range

        11.3.3. By Product Type

        11.3.4. By Sales Category

        11.3.5. By Sales Channel

    11.4. Key Takeaways

12. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Packaging Type

        12.2.2. By Price Range

        12.2.3. By Product Type

        12.2.4. By Sales Category

        12.2.5. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Packaging Type

        12.3.2. By Price Range

        12.3.3. By Product Type

        12.3.4. By Sales Category

        12.3.5. By Sales Channel

    12.4. Key Takeaways

13. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Packaging Type

        13.2.2. By Price Range

        13.2.3. By Product Type

        13.2.4. By Sales Category

        13.2.5. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Packaging Type

        13.3.2. By Price Range

        13.3.3. By Product Type

        13.3.4. By Sales Category

        13.3.5. By Sales Channel

    13.4. Key Takeaways

14. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Packaging Type

        14.2.2. By Price Range

        14.2.3. By Product Type

        14.2.4. By Sales Category

        14.2.5. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Packaging Type

        14.3.2. By Price Range

        14.3.3. By Product Type

        14.3.4. By Sales Category

        14.3.5. By Sales Channel

    14.4. Key Takeaways

15. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Packaging Type

        15.2.2. By Price Range

        15.2.3. By Product Type

        15.2.4. By Sales Category

        15.2.5. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Packaging Type

        15.3.2. By Price Range

        15.3.3. By Product Type

        15.3.4. By Sales Category

        15.3.5. By Sales Channel

    15.4. Key Takeaways

16. Rest of Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Packaging Type

        16.2.2. By Price Range

        16.2.3. By Product Type

        16.2.4. By Sales Category

        16.2.5. By Sales Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Packaging Type

        16.3.2. By Price Range

        16.3.3. By Product Type

        16.3.4. By Sales Category

        16.3.5. By Sales Channel

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Packaging Type

        17.3.3. By Price Range

        17.3.4. By Product Type

        17.3.5. By Sales Category

        17.3.6. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. NIPPON TELEPHONE INC

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Fujicell Techno Corporation

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Bscstore Inc.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Cambridge Soundworks Inc.

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Kingston Technology Company Inc.

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Western Digital Corporation

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Sony Corporation

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Plantronics, Inc..

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Logitech International S.A.

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. The Case Factory

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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